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THE HIMACHAL PRADESH TOURISM POLICY, 2019 Department of Tourism & Civil Aviation Government of Himachal Pradesh Contents Preface: Introduction and Statement of Commitment 5 Abbreviations 6 Glossary 7 1 Introduction 8 Sustainable Tourism – A viable option 8 Sustainable Tourism in Himachal Pradesh 10 2 Tourism Themes to be promoted in Himachal Pradesh 10 Ecotourism 11 Agro/Organic tourism 11 Snow Tourism 11 Lake Tourism 11 Adventure tourism 12 Pilgrimage Tourism 12 Cultural and Heritage Tourism 12 Health and Wellness tourism 12 Film tourism 13 MICE tourism 13 3 Vision and Mission Statement 15 Vision 15 Mission 15 Guiding Principles 15 4 Goals 15 5 Policy Objectives 15 6 Strategies & Action Points 17 Objective 1: To promote Tourism Diversification through theme based development 18 Strategy 1: Promoting thematic tourism products/experiences to cater to the national and international market segment 18 Strategy 2: State wide tourism infrastructure optimization 19 Strategy 3: Adopting innovative promotion mechanisms and branding techniques to reach national and international markets 20 Objective 2: To safeguard state’s tourist destinations through sustainable interventions. 22 Strategy1. Strengthening and development of tourism management guidelines for sustainable tourism 22 Strategy 2: Provisioning carrying capacity based tourism destination development 23 Strategy 3: Encouraging green practices at all tourist destinations 24 Objective 3: To ensure that sustainable tourism primarily benefits host communities 25 Strategy 1: Strengthening homestay registration 25 Strategy 2: Providing support for community based tourism development 26 Strategy 3: Planning for year-round tourist engagement activities 26 Objective 4: To build capacity and develop quality human resource for the tourism industry 28 Strategy 1: Strengthening of existing institutional structure 28 Strategy 2: Organizing skill development and entrepreneurship development programs for target communities 29 Objective 5: To provide safe, secure and unique “Tourism for all” 30 Strategy 1: Ensuring safety and security of tourists at all destinations 31 Strategy 2: Development of Trekking Tourism Master Plan 31 Strategy 3: Promoting tangible and intangible cultural products of the state 32 Strategy 4: Improving accessibility and creating/enabling infrastructure for barrier free tourism 32 Strategy 5: Integrating ICT in the Tourism Industry for tourism management and quality experience 33 Objective 6: To create an enabling environment for investments for sustainable tourism 34 Strategy 1: Fostering PPP based development projects 34 Strategy 2: Facilitating private investments through provision of single window system 35 7 Incentives and Concessions 37 Industry Status 37 Definitions 37 Categorization of State 38 Eligible Tourism Unit 38 Capital Investment Subsidy for Eligible Tourism Units wherein investment has been done by private sector player on private land and project is not being developed on PPP mode or under any partnership with Government 40 Investment in Eligible Tourism Units wherein State Government has invited investment through PPP mode through transparent bidding process or through Swiss Challenge Mode 41 Support in Infrastructure development, Facilitation in clearances/ necessary approvals 41 Incentives proposed for large enterprises in category ‘A’ area 42 Additional Incentives for Himachal Bonafide Entrepreneurs: 42 Incentive on Manpower Development 42 Support for Energy Audit 43 Support for Marketing and promotion: 43 Excellence Awards 43 Other Initiatives 44 Annexure-I 45 Annexure-II 47 Preface: Introduction and Statement of Commitment Himachal, the abode of snow, where the Gods dwell… Himachal Pradesh is abundantly bestowed with natural beauty, ranging from vast tracts of high altitude Trans-Himalayas desert to dense green deodar forests, from apple orchards to cultivated terraces from snow-capped high Himalayan mountain ranges to snow fed lakes and gushing rivers. This makes the state a truly wonderful getaway. There are many bonafide reasons to visit the state. Inhabited by a populace that firmly believes in ‘Atithi Devo Bhava’ (the Guest is a God), the state offers a memorable travel and stay complemented by food that nourishes the body, music that transports the soul into the sublime and grand vistas, straight out of a dream world. In the year 2013, the State had come up with the Sustainable Tourism Development Policy to use sustainable tourism as a means to provide better employment and greater business opportunities for residents, to contribute to the protection of the state’s unique natural and cultural heritage and to ensure the long-term prosperity and good quality of life to future generations of Himachal Pradesh. From a figure of 161.45 lakhs tourists in 2012-2013, the number of tourists visiting the State has now gone up to 196.02 lakhs in 2017-2018. The need of the hour, given our fragile ecosystem, is to ensure that this growth continues in a sustainable manner. The Sustainable Tourism Development Policy, 2019 is an attempt in this regard. This policy has been framed to achieve sustainable development goals (SDGs), particularly SDGs 8 and 12 through various objectives directed towards the socio-economic growth of host communities, offering quality experience to travellers, protection of the natural-cultural environment and state’s destinations, and creating an investment friendly environment for private investors. Strategies framed under each objective have been broken down into short term, medium term &long-term action points. The New Policy shall act as a guide for the State to ensure sustainable development and inclusive green growth of the tourism sector in Himachal Pradesh. Jai Ram Thakur, Chief Minister Abbreviations ATOAI Adventure Tour Operators Association of India DTDC District Tourism Development Corporation ECBC Energy Conservation Building Code FDI Foreign Direct Investment GDP Gross Domestic Product GoI Government of India GRIHA Green Rating for Integrated Habitat Assessment HO-HO Hop On – Hop Off HPTDB Himachal Pradesh Tourism Development Board HPTDC Himachal Pradesh Tourism Development Corporation HRDP Human Resource Development Plan ICT Information and Communications Technology IMF Indian Mountaineering Foundation MICE Meetings, Incentives, Conferencing, Exhibitions MoT Ministry of Tourism MoU Memorandum of Understanding MSMTEs Medium, Small and Micro Tourism Enterprises NGO Non-Government Organization NOC No Objection Certificate PPP Public-Private-Partnership RFID Radio Frequency Identification SDG Sustainable Development Goals STCI Sustainable Tourism Criteria for India TIC Tourist Information Centre EDP Entrepreneur Development Programme Glossary Department Department of Tourism and Civil Aviation, Government of Himachal Pradesh Government Government of Himachal Pradesh Tourism Products As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. Tourism Packages A tourism package comprises of varied activities and assets that can be explored within a tourism cluster, transport and accommodation services advertised and sold to tourists. The intention of these packages is to increase the duration of stay and enhance the overall experience of the tourists by offering new/unexplored destinations within the package. Eco-Labeling An "eco-label" is a label/certification which identifies the overall environmental preference of a product or service within a specific product/service category based on life cycle considerations. Credible eco- labels promote sustainable consumption patterns by providing concise and accurate information to consumers to help them identify those products and services which incorporate a good level of environmental performance. Carrying Capacity It is defined by the World Tourism Organization as “The maximum number of people that may visit a tourist destination at the same time, without causing destruction of the physical, economic, socio-cultural environment and an unacceptable decrease in the quality of visitors' satisfaction”. Homestays Any private house located in rural areas of the State in good condition and easily accessible in the countryside i.e. within the Farm House, Orchards etc. The house shall fulfill the minimum requirement of having one or more room’s accommodation subject to a maximum of four rooms with attached toilet facility which will be made available to the tourists as Home Stay accommodation. Green Protocol Green Protocol is based on three principles – reduce, reuse and recycle. The habits must be changed first. The aim is to reduce piles of garbage by creating awareness among the visitor’s and promoting green practices. 1 Introduction Tourism acts as an engine for development through foreign exchange earnings and creation of direct and indirect employment. Tourism contributes to 10% of the world’s GDP. It accounts for 7% of the world’s exports, services being the third largest export sector after fuels, chemicals and ahead of automotive products. Tourism is responsible for 235 million jobs, one in every 10 jobs, worldwide (UNWTO, 2017). In many developing countries, tourism is the most viable and sustainable economic development option, and in some countries, it also is the main source of foreign exchange earnings. In the Indian Himalayan Region (IHR) over the last decades, tourism has experienced continued growth and increasing diversification to become one of the fast growing economic sectors in India. This status is in line with the sector being predicted to grow at an average annual rate of 7.9% from 2013 to 2023. IHR has attracted one and all who seek vistas, adventure, cooler climates in summer, sport, spiritual solace, peace and the many cultural assets of mountains - built to take advantage of the natural grandeur it manifests. For local mountain people, tourism means valuable economic and business opportunities and jobs, and for state governments and private entrepreneurs it brings revenues and profits (Niti Ayog, August 2018). Despite various benefits, the mainstream tourism has associated negative connotations. The impacts of mass-tourism and disregard to carrying capacity in the tourism development trajectory of the IHR has led to serious concerns among policy makers, residents and visitors. The degradation of cultural assets and disruption to social structures are parallel threats.. Global issues of resource depletion and environmental degradation may beseen as important as local ones, including the long-term effects of tourism on climate change and the impact of adaptation and mitigation measures on travel patterns. It is also seen that tourism has been associated with weak linkages to poor. The lack of engagement of the poor can cause much tourism spending to leak away from poorer destinations. The income that remains may not end up benefiting the poor, reaching the better educated and well-off segments of the society instead. In this regard, it is important to explore the benefits accruing due to tourism and its associated multipliers while regulating the adverse impacts that the industry could inflict. Hence, exploring trends promoting the tourism industry in a sustainable manner becomes dire. Sustainable Tourism – A viable option UNESCO defines sustainable tourism as “tourism that respects both local people and the traveller, cultural heritage and the environment”. Sustainable tourism seeks to provide people with an exciting and educational holiday that is also beneficial to the people of the host country. All tourism activities, of whatever motivation – holidays, business travel, conferences, adventure travel and ecotourism – need to be sustainable. This approach to tourism is becoming so popular that it is believed it would become ‘main stream’ within a decade. The Sustainable Development Goals (SDGs) are a set of targets relating to future international development. They are created by the United Nations and promoted as Global Goals for Sustainable Development. There are 17 goals, including poverty alleviation, zero hunger, good health, gender equality, affordable and clean energy, decent jobs and economic growth, clear water and sanitation, and responsible consumptions, etc. Given this background, sustainable tourism has possibilities of playing a significant role in the realization of these goals, particularly SDGs 8 and 12. • Goal 8: on the promotion of “sustained, inclusive and sustainable economic growth”, full and productive employment and decent work for all includes as Target 8.9 "By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products" (Niti Ayog, August 2018). • Goal 12: aimed to “ensure sustainable consumption and production patterns” includes as Target 12.b to "Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products" (Niti Ayog, August 2018). Ministry of Tourism, Government of India, aims at positioning tourism as a major engine for economic growth and harnessing its multiplier effects for employment generation and poverty alleviation in an environmentally sustainable manner. In this light, there is an ardent need to make the current tourism policy comprehensive in a sustainable way. The state of Himachal Pradesh has been proactively working precisely on this. Sustainable Tourism in Himachal Pradesh Himachal Pradesh is a hill state adorned with the majestic Himalayan range, forests, wildlife, rivers and traditional communities. Reorganized as the 18th Indian state in 1971, Himachal Pradesh is in the north- western region of the Himalayas. It is landlocked between Jammu & Kashmir in the north, Tibetan plateau in the west, and Punjab in the east. The state stands apart in terms of its topographic diversity and breathtaking pristine natural beauty. In order to foster economic growth, the reliance on tourism industry has been observed to deliver positive results. This has been attested by the fact that the number of tourists visiting Himachal Pradesh increased from 6.55 million in 2004 to 19.6 million in the year 2017. A tourism policy that accelerates economic development, minimizes social inequality, reduces poverty, conserves tangible and intangible heritage (by making use of state of the art technologies) in a sustainable manner is an immediate requirement. 2 Tourism Themes to be promoted in Himachal Pradesh Himachal has various natural and man-made assets namely, the Himalayas, lakes, rivers, snow, rural landscape, pilgrimage spots like temples, gurudwaras and monasteries, heritage structures, traditional dance forms and attires, local handicrafts and cuisine, and some well-established commercial destinations like Shimla, Manali and Dharamshala. These existing assets of Himachal Pradesh shall be considered to create tourism products which revolve around following ten themes for tourism development: Ecotourism All nature-based forms of tourism in which the main motivation of the tourists is the observation and appreciation of nature as well as the traditional cultures prevailing in the natural areas (UNWTO), having minimized negative impacts comes under eco-tourism. The advantages of promoting eco- tourism include: benefits to local communities, generation of revenue, support to local economy and preservation of ecosystem and biodiversity. The varied natural landscape, rolling pastures, mighty Himalayas, vast flowing rivers, pristine lakes, dense pine forests and a vivid variety of flora and fauna makes Himachal Pradesh a must visit eco- tourism destination. Bird watching, trekking, eco-trails, nature parks, eco-huts, and camping are some tourism products that shall be developed to promote eco-tourism. Agro/Organic tourism Agro/Organic tourism involves any agriculturally based operation or activity that brings visitors to a farm, orchard or ranch. Agro Tourism is undertaken to experience the real rural life, taste the authentic local food and get familiar with the various farming tasks. The State has many organic farms, stone fruit orchards, etc. to offer under Agro Tourism. Development of village infrastructure, organizing cultural shows, providing eco-friendly accommodations amidst farms and orchards, streamlining facilitation procedures at airports, human resource development, creating awareness, improving public participation and facilitation of private sector participation are important points of action for facilitating Agro Tourism in the State. Snow Tourism Himachal Pradesh experiences extreme winters. Despite the harsh dip in temperatures, winter and snow tourism of the region is extremely magnetic, attracting tourists in huge numbers. Activities like snow trekking and camping, skiing, gondola rides, heli-skiing or simply playing in the snow are popular during this time. Lake Tourism Himachal Pradesh houses several natural and man-made lakes like Prashar Lake, Chandra Tal, Deepak Tal, Mani Mahesh Lake, Maharana Pratap Sagar, Gobind SagarLake which offer numerous opportunities. The state is also looking forward to provide access to man-made reservoirs for conducting water sports adventure activities. Apart from this, the fast-flowing rivers of Himachal are popular for activities like river rafting, white water river rafting, angling etc., and water zorbing, rappelling and overnight camping along the river banks. Adventure tourism It is a type of niche tourism, involving exploration or travel with a certain degree of risk (real or perceived), or physical danger which may require special skills and physical exertion. Adventure tourism attracts high value customers who are passionate and risk-taking. It can be leveraged to support local economy with sustainable practices. Pilgrimage Tourism Pilgrimage tourism can be described as travel undertaken to visit a place, building or a shrine which is sacred. This travel can take place either for observing or participating in religious aspects in accordance with an individual’s trust and faith. These places attract the attention of visitors, not only for religious reasons, but also tourists interested in history, architecture or art. Himachal is known, since earliest of times, as "Dev Bhoomi", which translates to “The abode of the Gods”. The splendid height of the Himalayan ranges, with its great scenic beauty and aura of spiritual calm makes it the natural home of the Gods. Being a State full of isolated valleys and high ranges, several different styles of temple architecture can be observed, having carved stone shikharas, pagoda style shrines, and temples that look like Buddhist Gompas. The State not only has Hindu temples, but it also houses many Colonial Churches, Sikh Gurudwaras and centuries-old Buddhist Monasteries. Several of them are important places of pilgrimage and each year attract thousands of devotees from all over the country. Cultural and Heritage Tourism This tourism is oriented towards the cultural heritage of the location where tourism is occurring. The National Trust for Historic Preservation in the US defines heritage tourism as “…traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past, and can include cultural, historic and natural resources”. Cultural tourism is concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life. The eco-products like handicrafts, natural produce, cuisines, herbal cosmetics and products, medicines, ethnic ornaments, souvenirs etc. of Himachal Pradesh are quite popular among travelers. Often villages and rural areas have exclusive products which could be branded. Popularizing the products would lure more travelers to the place, as well as improve the economic condition of the local villagers. The advantages of promoting cultural/eco products are: it helps uplift the backward communities, is less demanding in terms of technological innovations, and finally, acts as a lifeline for dying art form. Health and Wellness tourism Wellness tourism is travel associated with the pursuit or managing or enhancing one’s personal well- being through physical, psychological, or spiritual activities. Wellness tourists are proactive in seeking to improve or maintain health and quality of life, often focusing on prevention. However, wellness tourism is often correlated with medical tourism where the traveler is looking for medical aid to get cured mostly through indigenous medicines and therapy. Himalayas being home to huge collection of medicinal plants and hot springs known for their curative properties provides a stable platform for building health and wellness tourism. Ayurveda spas, wellness centres, Yoga retreats bode well with a scenic and calmative settings of Himachal Pradesh. Film tourism There is a growing interest and demand for locations among travelers which become popular due to their appearance in films and television series. Films, documentaries, TV-productions and commercials inspire people to experience the locations screened in the content and to explore such new destinations. Film tourism is an excellent vehicle for destination marketing and creates opportunities for product and community entrepreneur development. Film field is a fast-paced industry, driven by creative passion, positive energy and tremendous enthusiasm, which can be cross-pollinated into the tourism and services sector to yield fast results. MICE tourism The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events; which is a big money-maker in the travel industry. Such events, when hosted, draws plenty of attention to the hosting city or place and benefits the local economies through multiplier effect (travel, accommodation, food, local travel etc.). Infrastructure created to support such events also helps in the Fast-Track development of these areas and indirectly becomes a platform for showcasing local culture. Meeting Travel hosts a gathering of people coming together in one place, usually a limited number of people, to discuss a subject. Incentive Travel may be one of the harder components of MICE travel to understand since it doesn't necessarily deal with group events. Instead, incentive travel is typically given to employees as a reward. Incentive travel doesn't usually have a business or explicit educational component but instead is more of a non-business vacation with the aim of continued motivation for performance. Conference Travel involves organizing itineraries, meetings, and events for people from the same profession or field. Conferences usually have specific agenda, objectives and a planned list of activities for exchange of information. Exhibition Travel: At an exhibition, products or services are displayed and might be the primary focus of the event. Exhibitions are often included in other conferences and meetings, there is often an overlap. Table 1: Theme wise performance of districts and potential areas S.No. THEME EXISTING WELL PERFORMING DISTRICTS POTENTIAL DISTRICTS 1 Eco Tourism Lahaul-Spiti Kinnaur, Kangra, Chamba, Mandi ( Janjehli, Barot Valley), Kullu, Shimla (Chansal) 2 Agro/Organic Tourism Chamba, Shimla, Kinnaur Sirmour (Rajgarh),Mandi (Karsog Valley), Bilaspur (Ghumarwin), Lahual-Spiti (Spiti), Chamba and Kullu 3 Snow Tourism Kullu Shimla (Narkanda and Chanshal), Kinnaur, Lahaul-Spiti, Chamba 4 Lake Tourism Lahaul-Spiti, Kangra Chamba, Mandi, Bilaspur,Una 5 Adventure Kullu, Chamba, Lahaul- Spiti Kinnaur, Mandi, Sirmour, Kangra and Shimla 6 Pilgrimage Promotion and Marketing through Religious Circuits in all districts of HP 7 Cultural & Heritage Kullu, Shimla, Kangra, Lahaul Spiti Chamba, Sirmour (Nahan), Kinnaur, Mandi and Hamirpur 8 Health & Wellness Kangra Solan (Chail), Kullu, Kinnaur, Lahaul-Spiti, Mandi 9 Film Tourism Shimla, Kullu Lahaul-Spiti, Kangra (Palampur), Kullu (Manali), Chamba (Priungal), Shimla (Fagu) 10 MICE Tourism Shimla, Solan, Kangra Solan, Kangra, Kullu & Sirmour Source: Tourism Infrastructure Sustainable Development Plan for HP, 2019 3 Vision and Mission Statement Vision “Positioning Himachal Pradesh as a leading global sustainable tourism destination for inclusive economic growth”. Mission To grow an inclusive and sustainable tourism economy through: • Protection of state’s natural and cultural heritage • Improved quality of life and better employment opportunities • Enhanced tourist experience • Innovation through private sector participation Guiding Principles • Sustainable tourism: Sustainable tourism is a concept that entails visiting a destination as a tourist and trying to make a positive impact on the environment, society, and economy. No harm can be caused to the destination in terms of social, economic and environmental aspects because of tourism. • Inclusive tourism: Inclusive tourism intends to reduce poverty by integrating disadvantaged groups, so that they can participate in and benefit from tourism activities. • Atithi Devo Bhava: It is a concept where host community considers tourists as gods and provides them with a comfortable and safe environment. 4 Goals The prime goal is to establish the State of Himachal Pradesh as a leading global sustainable tourism destination. GOAL 1- Establish Himachal Pradesh tourism as an international brand in niche tourism GOAL 2 - Make tourism sustainable with prime focus on socio-economic growth and employment generation. GOAL 3 - Ensure quality experience of tourists. GOAL 4 – Encourage Private Sector Participation in tourism related investments & infrastructure 5 Policy Objectives In order to realize the mission and achieve the goals for sustainable tourism, objectives focusing on different facets have been formulated to achieve the proposed target for 2029. Objective 1: To promote Tourism Diversification through theme based development Objective 2: To safeguard state’s tourist destinations through sustainable interventions Objective 3: To ensure that sustainable tourism primarily benefits host communities Objective 4: To build capacity and develop quality human resource for the tourism industry Objective 5: To provide safe, secure and unique “Tourism for all” Objective 6: To create an enabling environment for investments for sustainable tourism Each objective is achieved through a set of strategies. The strategies are to be achieved through Short Term (0-3 years), Mid Term (3-5 years) and Long Term (5-10 years) action points. The strategies for each objective and further action plan for realizing those objectives have been discussed below. 6 Strategies & Action Points Objective 1: To promote Tourism Diversification through theme based development Strategy 1: Promoting thematic tourism products/experiences to cater to the national and international market segment Action Points Figure 1: Sample of religious circuits and target segment Strategy 2: State wide tourism infrastructure optimization Action Points *Facilitate Ropeway projects to provide last mile connectivity in tough/ remote terrain - Forest Clearance for ropeway projects shall be taken up on priority. - Handholding committee shall be formed to monitor the progress and getting clearances from the respective departments on monthly basis. - Nodal officer from the Department will be appointed to coordinate with operator/agencies to get the clearances. Strategy 3: Adopting innovative promotion mechanisms and branding techniques to reach national and international markets Action Point 21 | P a g e Objective 2: To safeguard state’s tourist destinations through sustainable interventions. Strategy1. Strengthening and development of tourism management guidelines for sustainable tourism Action Points Strategy 2: Provisioning carrying capacity based tourism destination development Action Points *Develop Destination control mechanisms for pristine areas like Chandra tal, Pin valley, GHNP, etc. - Development of an online permit system for pristine areas to control the crowd and support the sanctity of the destination. - Encourage guided tours to keep a check on visitor activities - Restricted vehicular use to reduce the vehicular pollution in the destination - Protected areas and national heritage sites should be open for access to a limited number of tourists having low impact and high income (Bhutan example) with environmental standards being strictly followed (e.g. waste, decibels, number of tourists). Strategy 3: Encouraging green practices at all tourist destinations Action Points Short Term 1. Efficient Solid Waste Management at all tourist destinations 2. Encouraging water conservation methods 3. Encouraging energy conservation practices 4. Encouraging equipment upgradation /technology change through financial incentive. 5. To reduce air pollution, tourist buses running on cleaner fuels shall be promoted. Medium Term Long Term Note: Details of point 1, 2 and 3 of short term are detailed below. 1. Efficient Solid Waste Management at all tourist destinations - The department shall enforce “The Solid Waste Management Rules, 2016, and the Plastic Waste Management Rules, 2016” of GoI. It shall seek convergence with ‘Swachh Bharat Mission’ to make destinations clean and litter free. - Conduct awareness generation programs on waste minimization, substitution and management among tourism stakeholders and tourists and provide appropriate signage. - Provision of water refilling stations at all popular destinations and circuits like tribal circuit. - Complete ban on burning of Waste at all tourist destinations and tourism units. - Popular destinations to be converted to ‘zero waste destinations’ to reduce the stress on environment. - NGOs should be facilitated to conduct awareness programs and cleanliness drives at all tourist destinations. 2. Encouraging energy conservation practices - Popularizing renewable modes of energy generation like wind and solar power generation and lighting, etc. in tourism destinations. - Tourism department shall facilitate the implementation of energy conservation building codes (ECBC) in tourism units throughout the state. 3. Encouraging water conservation methods - The government shall strictly enforce water conservation techniques to tap the runoff during rainy season. - Similarly, wastewater in the higher/lower elevation tourist destinations must be treated effectively to reduce water pollution. - Strict monitoring of commercial water connections of tourism units shall be done prior to every tourist season. Objective 3: To ensure that sustainable tourism primarily benefits host communities Strategy 1: Strengthening homestay registration Action points Strategy 2: Providing support for community based tourism development Action Point Strategy 3: Planning for year-round tourist engagement activities Action Points - . 27 | P a g e Objective 4: To build capacity and develop quality human resource for the tourism industry Strategy 1: Strengthening of existing institutional structure Action Points 1. Strengthening HPTDB by including tourism experts like Lake Tourism, Civil Aviation, Adventure tourism so that the department has capacity to develop high standard infrastructure, create demand- oriented niche tourism products. 2. Technically strengthen district tourism development offices by having an engineering wing to assess the technical feasibility of the projects and to undertake following responsibilities – register new tourism units, conduct trainings and make inspection visits, collect data, conceptualize new tourism products, etc. 3. Strengthening statistical cell in Department of tourism to improve the data collection and management process for future planning. 4. Establish a separate division with tourism department for Monitoring, Evaluation and up-gradation of the existing standards, certifications and guidelines and create new rules and guidelines as per the need. 5. Capacity building of Staff for ICT enablement, sustainable tourism and green practices Medium Term 1. Strengthening Tourism Development council 2. Constitution of inter-departmental convergence committee. Note: Details of Point 1 and 2 of Medium term are detailed below: 1. Strengthening Tourism Development council - HP should reconsider to create and strengthen district tourism development council (DTDC) that shall have district tourism officer, tour and travel agency representatives, local community representatives headed by the Deputy Commissioner of the district to coordinate and implement the district level tourism infrastructure up gradation. DTDC shall be allowed to raise resources for the development of the infrastructure and related facilities by way of fees, cess, etc. 2. Constitution of inter-departmental convergence committee. - Tourism industry is a multi-disciplinary sector relying on large number of stakeholders. Implementation of Tourism policy will require coordination and convergence with allied departments and sectors. Hence, it is recommended that an inter-departmental convergence committee is formed which shall be headed by Chief Secretary with Secretary Tourism being the member secretary. Guidelines shall be framed by the committee for its proper functioning. Coordination shall be required for following activities and many more– o Core Infrastructure support o Safety and security of tourists o Tourism in protected areas o Religious tourism o Agro/Organic tourism o Facilitating tourist permit o Waste Management and Pollution Control in Tourism Areas Strategy 2: Organizing skill development and entrepreneurship development programs for target communities *Preparation of Human Resource Development (HRD) Plan for tourism sector in coordination with relevant capacity building organizations. - The plan shall include development of uniform and standardized training modules and manuals for all types of tourism service providers based on which certified capacity building programmes shall be regularly carried out for all districts. All institutes both government and private shall conduct courses in conformity with this HRD Plan. - HRD Plan shall encourage more participation of women in the tourism sector by designing special training courses for them. - Apprenticeship programmes for new trainees shall be created in collaboration with the travel industry as part of the HRD plan. - All programmes shall cover an aspect of eco-friendly practices and measures and warm behavior with the tourists. - Training on local cuisine preparation and development of quality local handicrafts and souvenirs shall be part of capacity building programmes. Objective 5: To provide safe, secure and unique “Tourism for all” Strategy 1: Ensuring safety and security of tourists at all destinations 1. Developing HP trekkers app to facilitate their safety 2. Provision of trained liaison officer at all district tourism offices for coordination with all disaster management agencies during response and recovery operations 3. Strengthen HP Aero-sports rules (2004), HP River rafting rules (2005) by integrating safety standards as per Indian Adventure Tourism Guidelines 2018. 4. Establishing operation guidelines for new and upcoming adventure sports activities like snow adventure activities, accomodation guidelines for tented accomodations, etc. 5. Mandatory Formal certification programs for management of high-risk adventure sports 6. Developing disaster resilient tourism infrastructure Medium Term 1. In collaboration with state disaster management authority and state emergency response support system, tourism department shall ensure that advance alert un-towards disaster are disseminated to tourist en-route to destinations. 2. Establish Standard Operating Procedures to reduce adverse effects of disaster on tourists 3. Tourist safety enhancement through tourist police at priority areas with special focus on female tourists by adding female staff to the task force 4. Induction programs for tourism police force with special focus on their behavioural skill. Strategy 2: Development of Trekking Tourism Master Plan - Survey and evaluation of all existing trails, infrastructure thereof and identification of potential new trails shall be undertaken by the Department in collaboration with experts and experienced agencies. This shall also include identification of trans-boundary trails and identification of new peaks for mountaineering in co-ordination with Indian Mountaineering Foundation (IMF). - For existing treks, plans shall be prepared for upgrading infrastructure and facilities conveniences, signage and quality of routes wherever necessary to bring at par with the best in the worldwide based on a uniform set of guidelines that shall include the avoidance of use of concrete materials, and encourage maximum use of natural trails and local materials. - Preparation of new and updated overall professionally prepared maps and information material for all the trails in Himachal Pradesh and detailed maps of individual areas and routes, and making these available for dissemination. Strategy 3: Promoting tangible and intangible cultural products of the state. Action Points 1. Organizing light and sound shows to promote culture of the State at prominent tourist locations 2. Assist in promotion of indigenous and scarce art, music, craft, folk dance and cuisine of Himachal Pradesh. 3. Conservation of Heritage buildings and hill architecture as per HP Heritage Policy (2017) Medium Term 1. Identification and development of Artist villages based on the cultural background and art forms around the themes of Roerich art, Heritage, Sobha Singh art and Buddhist art. Strategy 4: Improving accessibility and creating/enabling infrastructure for barrier free tourism Action Points Strategy 5: Integrating ICT in the Tourism Industry for tourism management and quality experience Action points Note; Details of point 1 and 2 of short term are provided below • ICT enabled Tourist Information centres - This concept shall cover an efficient tourist information system with state-of-the-art visualization techniques for online, offline and mobile solutions. These cover the 2D as well as the 3D visualization of geo related tourism information and interfaces to third party platforms with platforms like Google Maps - The Department tourism shall also develop a state-of-the-art digital screen in these TICs, most ahead in technological advances and use them to promote the culture, heritage and the dying art and craft of the state. - It shall include smart ticketing features which will provide tourists, a seamless travel ticket to major tourist destinations, hotel stays, air and surface travel within the state. Installation of smart ticketing system shall also provide a single card for easy facilitation of tourist related transactions across the state. - Pilot tourist smart guide apps (Shimla, Manali and Dharamshala) - Features/products catering to all tourist types (Socialiser, Explorer, Foodie, Action Seeker and Culture Shapers). The app will also act as a travel guide for enhancing the tourist experience in the following cities as it will also showcase the history, Art, Culture, Recreation and Culture, Nature and Wildlife the city must offer. It will also give contextual recommendations with the app’s smart functions, such as free Wi-Fi hotspots, food recommendations, and places of interest, depending on the time of the day. Smart guide app will also integrate the features of Hop on – Hop off buses and Smart Parking facilities and booking of private hotels. Objective 6: To create an enabling environment for investments for sustainable tourism Strategy 1: Fostering PPP based development projects Action Points Strategy 2: Facilitating private investments through provision of single window system Action Points Note: Point 1 and 2 of short term and point 1 of medium term are detailed below: 1. Simplification of permit regimes by establishing Single Window Clearance System for all tourism and civil aviation projects - To attract investors, it is necessary to simplify the procedures to get clearance/approval from various departments for new projects. - For approval on projects more than 10 crores for setting up any civil aviation or tourism projects, Single Window Clearances system shall be undertaken as per the HP Single Window (Investment, Promotion and Facilitation) Act, 2018. Necessary amendments shall be done in the said act to undertake tourism projects. - For approval on projects equal to or less than 10 crores by Private Sector or as identified by the tourism department, a simplified process shall be framed by the tourism department. It is suggested that a Committee shall be formed under the chairmanship of Chief Secretary to sanction all such tourism projects. - Department shall take necessary steps to simplify the process to obtain and renew licenses/registration of existing tourism properties also. 2. All the processes shall be time bound and paperless for investible projects - Essentiality Certificate will be provided within 30 days. - Registration of tourism unit shall be provided by tourism department within 60 days from the date of receipt of application. - Approval of tourism units will be provided within 1 month from the date of receipt of application. - All the above processes will be gradually converted to online procedures. 3. Creation of Tourism facilitation and investment cell with thematic experts for tourism projects - Tourism department shall select a nodal officer to be part of this cell. Cell shall be responsible for receiving e-application of tourism projects and shall do all subsequent process to take the project to State Single Window Clearance and Monitoring Authority or the Empowered Committee, as the case may be. The Cell shall function as an expert project approval, monitoring and implementation group, which will act as a single focal point of interface between applicants and the Government Departments for facilitating the new investment proposal(s), providing necessary assistance for setting of the projects approved by the State Single Window Clearance and Monitoring Authority or the empowered Committee, assisting the applicants in obtaining required clearances from the Departments concerned, in a time bound manner. 7 Incentives and Concessions Industry Status The State has granted the status of “Industry” to the Tourism Sector in 1984 vide notification No. 6-6/84—TSM. (Sectt.) dated 5-12-84. The incentives/ concessions provided under this Policy is applicable for investment in tourism sector and to generate employment opportunities Definitions: i. “Appointed Date” means the date that starts after the gazette notification of Himachal Tourism Policy 2019. The operative period of the Policy starts after the appointed date. ii. “Himachal Bonafide” means a resident of the State of Himachal Pradesh as certified by Competent Authority from time to time. iii. “Commencement of Commercial Operations” means the date on which the Tourism Unit commences commercial operations as certified by the concerned Department. iv. “Department” means Department of Tourism & Civil Aviation, Government of Himachal Pradesh. v. “Electricity Duty” means the electricity duty levied by the Government from time to time. vi. “Eligible Tourism Unit” means registered existing and new tourism units fulfilling the eligibility criteria as per the provisions made under Clause 7.4 of this Policy. To avail benefit under this Policy eligible tourism unit must commences commercial operations as certified by the Department. It also includes heritage tourism units in accordance with the “HP Heritage Tourism Policy, 2017” by ensuring that any extension, improvement, renovation, change in the existing structures should be in keeping with the traditional architectural styles and construction techniques harmonizing the new with the old. vii. “Existing Tourism Unit” means enterprises engaged in Tourism activity registered by the Department and has Commenced Commercial Operations before the Appointed Date. viii. Expansion of Existing Tourism Unit: Existing Tourism Unit undergoing expansion of more than 25% of its existing capacity (Built-up area and investment) during the operative period of this Policy would be considered as Eligible Tourism Unit. ix. “Fixed Capital Investment (FCI)” a. For new enterprise, FCI means the actual investment made in Technical Civil Works, Plant and Machinery/ Equipments by an enterprise as on date of Commencement of Commercial Operations after the Appointed Date. b. For Existing Enterprise, FCI means additional investment made in Technical Civil Works, Plant and Machinery/ Equipments by an enterprise for undertaking Substantial Expansion after the Appointed Date. x. “Government” means the Government of Himachal Pradesh. xi. “Investment in Plant and Machinery” a. Investment in Plant and Machinery will include the expenditure incurred and paid for cost of construction of building as per the standard norms and all other durable physical assets basic to the running of that particular tourism specific service/ facilities but exclude cost of land and consumables, disposables or any other item charged to revenue as specified by the Ministry of Commerce and Industries (Department for Promotion of Industry and Internal Trade) under notification No. F.No.2 (2)/2018-SPS dated 23rd April 2018.Annexure -I xii. “New Tourism Unit” means a recognized tourism projects within the State, Commences Commercial Operations on or after the Appointed Date and registered by the Department. xiii. “Plant & Machinery”– Technical Equipment” As mentioned at Annexure -1 xiv. “Policy” means the Himachal Pradesh Tourism Policy – 2019. xv. “Technical Civil Works” means expenditure incurred on account of civil works for setting up of an enterprise which are related to construction of tourism unit except expenditure incurred on (i) Approach Road (ii) Residential building for support staff (iii) Cost of land or any other work not related to the tourism services. xvi. “Validity” means Policy is valid for Ten (10) years from the appointed date. All Tourism units started/ established/ expanded operationally during such period will qualify for subsidy/ benefits/ exemption/ waiver/concession under the provision of this Policy. Categorization of State: With a view to create a congenial investment climate for existing industries to grow as well as to attract further investment in the State and to ensure balanced development of Service Sector throughout the State, the State has been categorized into three categories of areas as "A", "B", "C". This classification has done depending upon the location, tourism potential, resource availability, potential for employment generation etc. In Category "A" areas are remote, new/ lessor known areas and has potential for the tourism development. Category “B” intermediate areas and in Category “C” the popular tourist destinations. Areas/villages covered under the Government of HP Scheme “Nai Raahein Nai Manzilein” shall be covered under “A” category. Details are at Annexure II. Eligible Tourism Unit: • Eligible Tourism Project will mean a tourism project approved and registered by the Department of Tourism, Government of Himachal Pradesh. Following definitions would be applicable for this Policy. Following units would be considered as ‘Eligible Tourism Units’ to avail benefit under this Policy and must commences commercial operations as certified by the Department: i. Hotel: A Hotel, including accommodation or related to tourism services that are recognized/ certified by the regulatory authorities. ii. Resort/ Ski Resort: A Resort will include a minimum 15 rooms and a minimum investment of ₹ 10 crores and spread over a minimum area of one acre. It should have, on its plot, a minimum open space (un-built area) of 1000 Sq. Mt. It should have at least four of the following facilities: a. Indoor games (example: Table Tennis, Squash, Billiards, Bowling Alley, etc.) with a minimum built up area of 30 sq. mt. b. Conference room (minimum carpet area of 40 sq. mt.) c. Swimming Pool d. Spa Centre (rejuvenation facilities like aromatherapy, ayurvedic massage) e. Tennis or Badminton Court or Golf or other outdoor games area f. A Health Club (minimum built up area of 50 sq. mt.) e.g. Sauna bath, Jacuzzi, Steam bath, Gym etc. g. A lounge (and measuring at least 30 sq. mt.) h. Ice Skating/ Roller Skating i. Skiing area and equipments (Only for the Ski Resort) iii. Tented/ Huts Accommodation: It should have tented/ huts accommodation facility. All the tents / huts should have attached toilets. The tents’/ huts’ site should have adequate security. The site should have eco-friendly common area for such purposes of food, recreation, relaxation and lockers. It should have adequate electricity, water supply, sewage disposal, waste treatment and drainage facility. iv. Tourism and Hospitality Training Institute: The Institute must be offering only tourism/ hospitality courses or related to tourism sector that are recognized/ certified by the Regulatory Authorities. v. Theme Park: It should be based on a single or series of themes having a plot measure at least one acre with a minimum investment of ₹ 5 crores pertaining to the cost of equipment alone. It may also have amusement rides, water slides, restaurants, shopping area, activity area and theme areas. It is, however, not mandatory to have all these features. vi. Adventure Tourism Projects: Adventure Tourism Projects should have the requisite infrastructure, equipments and trained staff, along with appropriate safety and rescue set – up, that will provide tourists with an opportunity to undertake permissible adventure and such other activities like mountain climbing, bungee jumping, zip-line, river crossing, skywalk, rappelling, sailing, water rafting, angling, skiing, kayaking, water scooters, speed boating, paragliding, parasailing, hot-air ballooning, trekking, mountain-biking & camping etc. All requisite permissions from various competent authorities as also a comprehensive insurance cover will have to be obtained before the commercial operation. vii. Convention Centre: A covered hall with min. carpet area of 1500 sq. ft. that provides place for meetings, conventions/ conferences and exhibitions, and can accommodate at least 250 persons at one point of time. viii. Wellness Tourism Unit: A unit engaged in developing (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy etc.) activities for the tourists with a minimum investment of ₹2 crores pertaining to the cost of civil works and equipment both. ix. Sound and Light Show/ Laser Show/ Musical Fountain: Minimum investment in the equipment cost to the tune of ₹ 1 Crore. x. Lake Resort: A Lake Resort will include a minimum 15 rooms and a minimum investment of ₹ 10 crores and located within the vicinity of Lake. It should have at least four of the following facilities: a. Water Sports Activities: kayaking, rowing, water-scooter, speed-boating, sailing, paddle boats, speed boats, safety equipments etc. (Mandatory requirement) b. Conference room (minimum carpet area of 40 sq. mt.) c. Spa Centre (rejuvenation facilities like aromatherapy, ayurvedic massage) d. A Health Club (minimum built up area of 50 sq. mt.) e.g. Sauna bath, Jacuzzi, Steam bath, Gym etc. e. A lounge (and measuring at least 30 sq. mt.) f. Tented Accommodation g. House-boats, Shikaras, jetties etc. xi. Tourism Ropeways: A transport mode that have cables and exclusively used for transport tourists from one point to another point. The cable may be driven or passive, and items may be moved by pulling, sliding, sailing, or by drives within the object being moved on ropeways. The use of pulleys and balancing of loads moving up and down are the elements of ropeways. The types of ropeways are as following: 1. Mono-cable Detachable Gondolas (MDG) 2. Bi-cable (2S) &Tri-cable (3S) Gondolas lifts 3. Pulsed Movement Gondolas aerial ropeway 4. Detachable Chairlift 5. Fixed grip chairlifts 6. Tele mix: combined detachable chairlift and gondola lift 7. Aerial Tramways 8. Funicular railroads 9. Sky Bus Capital Investment Subsidy for Eligible Tourism Units wherein investment has been done by private sector player on private land and project is not being developed on PPP mode or under any partnership with Government 1. Capital Investment subsidy for establishing a new Tourism Unit or Existing Tourism unit with expansion with minimum investment of (₹) 5 crores (Applicable for Convention Centre/Hotel/ Resort/ Golf Resort/ Wellness Tourism Unit or any another as notified under the definition of “Tourism Unit” under The H.P Tourism Development and Registration Act) would be eligible for 5% of Fixed Capital Investment with maximum ceiling up to subsidy (₹) 3 crore for investment in Category “A” area. 2. Capital Investment subsidy for establishing a new Tourism Unit or Existing Tourism unit with expansion with minimum investment of (₹) 20 lakhs (Applicable for Tented/ Huts Accommodation) would be eligible for 10% of Fixed Capital Investment with maximum ceiling up to subsidy (₹) 50 lakhs for investment in Category “A” and “B” areas. 3. Capital Investment subsidy for establishing a new Tourism Unit or Existing Tourism unit with expansion with minimum investment of (₹) 5 crores (Applicable for Adventure Tourism Projects/ Golf Resort/ Theme Parks/ Amusement Parks/ Sound and Light Show/ Laser Show/ Musical Fountain) would be eligible for 5% of Fixed Capital Investment with maximum ceiling up to subsidy (₹) 3 crore. Investment in Eligible Tourism Units wherein State Government has invited investment through PPP mode through transparent bidding process or through Swiss Challenge Mode (Applicable for Adventure Tourism Projects/ Theme Parks/ Sound and Light Show/ Laser Show/ Musical Fountain/ Ropeways/ Lake Resort/ Heli Taxi/ Fixed Wing Aircraft, Lake Tourism such as Houseboats, Shikaras, Floating Restaurant). Such projects would be floated for private sector investment with bid variable as Lowest Viability Gap Funding or Highest Revenue share. The private sector player would be selected through transparent bidding process and bidder offering the minimum VGF or highest revenue share would be declared as preferred bidder for allotment of said project. Approval process incase of Viability Gap Funding asked by preferred private sector player: 1. In case the demand for Viability Gap Funding for Eligible Tourism Unit specified above is equal to or upto (₹) 50 lakhs would be approved by Director, Tourism 2. In case the demand for Viability Gap Funding for Eligible Tourism Unit specified above is more than (₹) 50 lakhs and is equal to or upto (₹) 5 crore would be approved by Hon’ble Minister of Tourism of the State 3. In case the demand for Viability Gap Funding for Eligible Tourism Unit specified above is more than (₹) 5 crore, same would be approved by State Cabinet. Support in Infrastructure development, Facilitation in clearances/ necessary approvals • State Government would provide financial support in construction/ development of approach road to all Eligible Tourism Units subject to maximum of 15% of the total cost of construction of approach road with maximum ceiling of (₹) 25 lakhs. The minimum construction cost of approach road should be (₹) 5 lakhs in order to be eligible for approach road infrastructure development support. • State Government would provide financial support in construction/ laying of water pipe line to all Eligible Tourism Units subject to maximum of 15% of the total cost of construction of construction/ laying cost with maximum ceiling of (₹) 50 lakhs. The minimum construction cost of laying of water pipe line should be (₹) 5 lakhs in order to be eligible for pipeline infrastructure development support. State Government would facilitation in obtaining all necessary NOC/ approvals from different departments. Note: The following investment shall not be eligible for incentive. 1. Cost of land 2. Working capital 3. Commissioning fees 4. Royalty 5. Pre-operative expenses 6. Second hand plant and machinery, furniture fixtures, electrical installation etc. 7. Trucks, cars, vans, trailers and other transport vehicles 8. Consumables, crockery and utensils, bed linen & Curtains, hotel/ restaurant/ conference furniture 9. Technical/ Consultant fees 10. Any construction which nature of real estate development i.e. shops, flats, offices etc. meant for sale/ lease/ rent. Incentives proposed for large enterprises in category ‘A’ area: Large Enterprise having minimum investment of ₹ 10 crores in technical civil works or minimum ₹ 5 crores in plant and machinery would be eligible for reimbursement of 50% on Stamp Duty & Registration fee charges paid for investment in Category ‘A’ area. The reimbursement would be provided on commercial operation. Additional Incentives for Himachal Bonafide Entrepreneurs: Himachal Bonafide Entrepreneurs having minimum investment of ₹ 10 crores in technical civil works or minimum ₹ 5 crores in plant and machinery would be eligible for following additional incentives: a) Reimbursement of 90% of the charges paid to the entrepreneur for preparation of DPR, subject to maximum of ₹ 1,00,000 for eligible Enterprises for category A areas. b) Reimbursement of 70% on Stamp Duty & Registration fee charges paid for investment in Category ‘A’ area. The reimbursement would be provided on commercial operation Incentive on Manpower Development: Subsidy on manpower development will be given to the Tourism Unit, which sends its workers for technical training for up-gradation of their skills to a Govt. recognized institution or registered/approved unit. This subsidy will be provided to the unit, which gives an undertaking to the effect that all such trained workers will continue to be employed by them after their training for a period of at-least 6 months. An amount equal to 50% of the actual cost of training with an upper ceiling limit of ₹ 10,000/- per trainee will be reimbursed, subject to a maximum of ₹ 50,000 per unit for one training Programme in a single year. Tourism courses would include courses for personnel working in hotels, resorts, restaurants, transportation booking, tourism marketing, tourist guide, ticketing and any other related course as notified by the State Government from time to time. Third-party skill assessment of trainees after completion of course will be a condition for the reimbursement of course fees. The subsidy will be released after trained persons will be employed for 6 months after successful completion of training. Support for Energy Audit: Assistance will be extended to eligible Tourism Units up to 75 % of the cost of carrying out Energy Audit by a recognized Bureau of Energy Efficiency (BEE) certified Energy Auditor for BEE Star scheme for commercial building as follows: BEE Star Rating 1 Star 2 Star 3 Star 4 Star 5 Star Max Assistance 40% 50% 60% 70% 75% Note: For above mentioned supports, Max. reimbursement amount is ₹ 5 Lakhs per unit yearly. It shall be disbursed once per unit during the operative period of the policy post submission of BEE certificate stating Star Rating submission of certificate stating sustainability of the Tourism Unit. Moreover, such Tourism Units will be accorded special recognition by the State Government. Support for Marketing and promotion: Department of Tourism shall assist in marketing and promotion for Eligible Tourism Units such as Home-Stays, Heritage Stays, Heritage Hotels, Health Farms, Recreation Centers, Rope Ways, Museums, Amusement Parks, Craft Villages, Convention Centers and all other bona fide tourism-related activities recognized by the Centre/State Government. • All Tourism Service Providers operating in the state and registered with Department shall be eligible for this incentive. At the start of each financial year, the State Government will notify the name and number of such domestic and international events for which this incentive will be provided.  25% of the space rent actually paid subject to a maximum of ₹ 15,000/- per national event or ₹ 50,000 per International event Applicable to one event in one financial year per unit.  The department will provide financial assistance up to ₹ 10 Lakhs (max. 20 % of the total cost of the event) and up to one event/ year to a tourism unit/ company/ firm for organizing a Tourism Mega event in the state. Excellence Awards: Excellence awards of ₹ 1 lakh each will be provided which offers recognition and contribution to tourism growth. The various categories are mentioned below: (a) Best Entrepreneur in Tourism (b) Best Lady Entrepreneur in Tourism (c) Best Start-up in Tourism (d) Most Innovative Tourism Project (e) Best ICT-enabled Tourism Project (f) Best-maintained Tourism Asset (Swachhta Puraskar) (g) Recognition to Hotels, Tour Operators, Agents, guides, adventure tour-operators, home-stays etc. *Detailed guidelines in this regard will be issued hereinafter. Other Initiatives 1. Home Stays: • Town & Country Planning Department will not charge land use fees from the registered Home Stay units; • Home Stay units have been exempted (up to four rooms) from SGST for a period of seven years. • Domestic rates for electricity & water will be charged from the registered Home Stay Units. Annexure-I List Plant & Machinery/Technical Equipment a) In the case of hotel, resorts, guest houses and helipads the investment in plant & machinery is negligible in comparison to the cost of land and building. Therefore, building should also be included as a part of plant & machinery. Besides this, the items given at (c) below may be considered for calculating the value of plant & machinery. b) An illustrative list of plant and machinery/equipment is given below: - 1. Filtration plant for swimming pool 2. Water purification plant 3. Hot water boiler and room heating equipment (fixed) 4. Water softening plant 5. Fume extraction and ventilation plant 6. Air conditioning plant, Generators, Refrigeration system 7. Cold Storage equipment 8. Laundry equipment 9. Cooler and refrigeration, equipment 10. Bakery equipment 11. Sewage disposal plant 12. Electrical installations, 4-6 seaters Electrical vehicles 13. Tents for camping, pre- fabricated tents/huts 14. Kitchen equipment, cooking range, dish washer, working table 15. Fire-fighting equipment (fixed) 16. Telephone equipment/exchange 17. Lifts, escalators, mono rail, trams etc. 18. Safe deposit lockers 19. Tube wells along with pumping sets and lines within the campus 20. Goods carrier exclusively needed for the hotel 21. Projectors and other equipment’s for conference hall (fixed) 22. Lighting equipment also includes light and sound shows, musical fountain equipments etc. 23. Adventure, water sports, ice skating, skiing equipments etc. Adventure Sports equipments like Paragliders, sailing boats, water rafts, kayaks, water scooters, speed boat, paddle boats, parasailing, hot-air balloon, trekking, mountain biking, sky walk, zip-line, bungee jumping, mountain climbing, bungee jumping, zip-line, skywalk, rappelling, angling equipments etc. 24. Equipments used for the Panchkarma treatment also includes Sauna bath, Jacuzzi, Steam bath, Gym etc. Excluded items are medicines, oils etc. 25. Gym equipments, 26. Conference hall Equipment 27. Solar lights 28. Assistance to encourage water conservation equipments like; sewerage treatment plant, solid liquid waste management plant and rain water harvesting 29. Hotel Management Institute equipments required for Bakery, Food Production, Housekeeping, front office etc. 30. Equipments related to Heliport terminal building c) In the case of Houseboats, the entire houseboat project along with its fitting and furnishing should be treated as plant and machinery. d) For adventure & leisure sports, amusement/entertainment parks, recreation cable cars, and spa, the entire cost of items and components (excluding land) essential for commissioning the project. Annexure-II CATEGORISATION OF AREAS Category Sr. District ‘C’ ‘B’ ‘A’ 1 2 3 4 5 1 Bilaspur 1. Sadar _ Bilaspur Town Rest of Block 2. Ghumarwin _ _ Complete Block 3. Jhandutta _ _ - do- 4. Sri Naina Devi ji _ Complete Block 2. Chamba 5. Chamba Dalhousie Town Chamba Town Rest of Block 6. Mehla _ _ Complete Block 7. Bharmour _ _ -do- 8. Tissa _ _ -do- 9. Saluni _ _ -do- 10. Pangi _ _ -do- 11. Bhatiyat at Chowri -do- 3. Hamirp ur 12. Bijhari _ Deotsidh Rest of the block 13. Bhoranj _ _ Complete Block 14. Nadaun _ _ Complete Block 15. Hamirpur _ Hamirpur Town Rest of Block 16. Sujanpur Tihra _ _ Complete Block 17. Bamson _ _ -do- 4. Kangra 18. Kangra Mcleodgan j (MC Area) Kangra Town Rest of Block 19. Dharamshala Dharamsh ala Town (MC Area) -do- 20. Rait _ _ Complete Block 21. Nagrota Bagwan _ _ Complete Block 22. Baijnath _ _ -do- 23. Bhawarna _ _ -do- 24. Lambagaon _ _ -do- CATEGORISATION OF AREAS Category Sr. District ‘C’ ‘B’ ‘A’ 1 2 3 4 5 25. Panchrukhi _ Palampur Town Rest of Block 26. Nurpur _ _ Complete Block 27. Indora _ _ -do- 28. Dehra _ _ -do- 29. Magowal (NagrotaSurian) _ _ -do- 30. Pragpur _ _ -do- 31. Fathepur _ _ -do- 32. Sulah at Bhedu Mahadev _ _ -do- 5. Kinnaur 33. Nichar _ _ Complete Block 34. Pooh _ _ -do- 35. Kalpa _ _ -do- 6. Kullu 36. Ani _ _ Complete Block 37. Banjar _ _ -do- 38. Kullu Kullu Town Rest of Block 39. Nirmand _ _ Complete Block 40. Nagar Manali Town Rest of Block - 7 Lahaul & Spiti 41. Kaza- Spiti _ _ Complete Block 42. Keylong _ _ -do- 8. Mandi 43. Sadar _ Mandi Town Rest of Block 44. Drang at Paddar _ _ Complete Block 45. Balh at Ner Chowk _ _ -do- 46. Chauntra _ _ -do- 47. Seraj at Janjehli _ _ -do- 48. Dharampur _ _ -do- 49. Gopalpur _ _ -do- 50. Sundernagar _ _ -do- 51. Karsog _ _ -do- 52. Gohar _ _ -do- 53. Bali Chowki _ _ -do- 9. Shimla 54. Shimla Shimla Town CATEGORISATION OF AREAS Category Sr. District ‘C’ ‘B’ ‘A’ 1 2 3 4 5 (MC Area) 55. Mashobra Dhalli NAC Area _ Rest of Block 56. Basant Pur Complete Block 57. Theog _ _ -do- 58. Narkanda Narkanda GP Rest of the Block - 59. Rampur Rampur Committee Area Rest of the Block 60. Rohru _ _ Complete Block 61. Chhohara _ _ -do- 62. Chopal _ _ -do- 63. Nankhari _ _ -do- 64. Jubbal _ _ -do- 65. Kupvi _ _ -do- 10 . Sirmaur 66. Nahan _ Nahan Town Rest of Block 67. Paonta Sahib _ Paonta Sahib Town -do- 68. Pachhad _ _ Complete Block 69. Shillai _ _ -do- 70. Sangrah _ _ -do- 71. Rajgarh _ _ -do- 11 . Solan 72. Dharampur Kasauli (Cantt Area) Rest of Block 73. Kandaghat Chail Town _ -do- 74. Nalagarh _ Complete Block 75. Kunihar _ - Rest of Block 76. Solan _ Solan Town Rest of Block 12 Una 77. Amb _ _ Complete Block 78. Una _ Una Town Rest of Block 79. Gagret _ _ Complete Block 80. Bangana _ _ -do- 81. Haroli _ _ -do- • Town means an area notified by the Government of H.P. from time to time and located within the limits of Municipal Corporation/Municipal Committee, Cantonment Board/Notified Area Committee. Areas/villages covered under the Government of HP Scheme “Nai Raahein Nai Manzilein” shall be covered under “A” category. • No subsidy of any kind shall be admissible to any tourism unit located within 200 meters on either side of the following National Highways/ State Highways:  Parwanoo to Kumarsain  Swarghat to Manali  Chakki Bank to Baijnath  Chhaki Bank-Dalhousie-Khajjiar Except for Adventure Tourism Projects/ Golf Resort/ Theme Parks/ Amusement Parks/ Sound and Light Show/ Laser Show/ Musical Fountain Projects for which subsidy shall be available along these above-mentioned highways also. Contacts DEPARTMENT OF TOURISM & CIVIL AVIATION, HIMACHAL PRADESH Contact person Director, Tourism& Civil Aviation, HP. Address Block No. 28, SDA Complex, Kasumpti, Shimla, Himachal Pradesh, 171009 Website http://himachaltourism.gov.in/ Email ID tourismmin-hp@nic.in | tourism.hp@nic.in Phone 0177- 2625864, 2623959, 2625924 Fax 0177- 2625456https://brainstormerclasse.wixsite.com/mysite/policy/himachal-pradesh-tourism-policy/tourism-policy?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=falsePolicy Himachal Pradesh Tourism Policy Tourism Policy THE HIMACHAL PRADESH TOURISM POLICY, 2019 Department of Tourism & Civil Aviation Government of Himachal Pradesh Contents Preface: Introduction and Statement of Commitment 5 Abbreviations 6 Glossary 7 1 Introduction 8 Sustainable Tourism – A viable option 8 Sustainable Tourism in Himachal Pradesh 10 2 Tourism Themes to be promoted in Himachal Pradesh 10 Ecotourism 11 Agro/Organic tourism 11 Snow Tourism 11 Lake Tourism 11 Adventure tourism 12 Pilgrimage Tourism 12 Cultural and Heritage Tourism 12 Health and Wellness tourism 12 Film tourism 13 MICE tourism 13 3 Vision and Mission Statement 15 Vision 15 Mission 15 Guiding Principles 15 4 Goals 15 5 Policy Objectives 15 6 Strategies & Action Points 17 Objective 1: To promote Tourism Diversification through theme based development 18 Strategy 1: Promoting thematic tourism products/experiences to cater to the national and international market segment 18 Strategy 2: State wide tourism infrastructure optimization 19 Strategy 3: Adopting innovative promotion mechanisms and branding techniques to reach national and international markets 20 Objective 2: To safeguard state’s tourist destinations through sustainable interventions. 22 Strategy1. Strengthening and development of tourism management guidelines for sustainable tourism 22 Strategy 2: Provisioning carrying capacity based tourism destination development 23 Strategy 3: Encouraging green practices at all tourist destinations 24 Objective 3: To ensure that sustainable tourism primarily benefits host communities 25 Strategy 1: Strengthening homestay registration 25 Strategy 2: Providing support for community based tourism development 26 Strategy 3: Planning for year-round tourist engagement activities 26 Objective 4: To build capacity and develop quality human resource for the tourism industry 28 Strategy 1: Strengthening of existing institutional structure 28 Strategy 2: Organizing skill development and entrepreneurship development programs for target communities 29 Objective 5: To provide safe, secure and unique “Tourism for all” 30 Strategy 1: Ensuring safety and security of tourists at all destinations 31 Strategy 2: Development of Trekking Tourism Master Plan 31 Strategy 3: Promoting tangible and intangible cultural products of the state 32 Strategy 4: Improving accessibility and creating/enabling infrastructure for barrier free tourism 32 Strategy 5: Integrating ICT in the Tourism Industry for tourism management and quality experience 33 Objective 6: To create an enabling environment for investments for sustainable tourism 34 Strategy 1: Fostering PPP based development projects 34 Strategy 2: Facilitating private investments through provision of single window system 35 7 Incentives and Concessions 37 Industry Status 37 Definitions 37 Categorization of State 38 Eligible Tourism Unit 38 Capital Investment Subsidy for Eligible Tourism Units wherein investment has been done by private sector player on private land and project is not being developed on PPP mode or under any partnership with Government 40 Investment in Eligible Tourism Units wherein State Government has invited investment through PPP mode through transparent bidding process or through Swiss Challenge Mode 41 Support in Infrastructure development, Facilitation in clearances/ necessary approvals 41 Incentives proposed for large enterprises in category ‘A’ area 42 Additional Incentives for Himachal Bonafide Entrepreneurs: 42 Incentive on Manpower Development 42 Support for Energy Audit 43 Support for Marketing and promotion: 43 Excellence Awards 43 Other Initiatives 44 Annexure-I 45 Annexure-II 47 Preface: Introduction and Statement of Commitment Himachal, the abode of snow, where the Gods dwell… Himachal Pradesh is abundantly bestowed with natural beauty, ranging from vast tracts of high altitude Trans-Himalayas desert to dense green deodar forests, from apple orchards to cultivated terraces from snow-capped high Himalayan mountain ranges to snow fed lakes and gushing rivers. This makes the state a truly wonderful getaway. There are many bonafide reasons to visit the state. Inhabited by a populace that firmly believes in ‘Atithi Devo Bhava’ (the Guest is a God), the state offers a memorable travel and stay complemented by food that nourishes the body, music that transports the soul into the sublime and grand vistas, straight out of a dream world. In the year 2013, the State had come up with the Sustainable Tourism Development Policy to use sustainable tourism as a means to provide better employment and greater business opportunities for residents, to contribute to the protection of the state’s unique natural and cultural heritage and to ensure the long-term prosperity and good quality of life to future generations of Himachal Pradesh. From a figure of 161.45 lakhs tourists in 2012-2013, the number of tourists visiting the State has now gone up to 196.02 lakhs in 2017-2018. The need of the hour, given our fragile ecosystem, is to ensure that this growth continues in a sustainable manner. The Sustainable Tourism Development Policy, 2019 is an attempt in this regard. This policy has been framed to achieve sustainable development goals (SDGs), particularly SDGs 8 and 12 through various objectives directed towards the socio-economic growth of host communities, offering quality experience to travellers, protection of the natural-cultural environment and state’s destinations, and creating an investment friendly environment for private investors. Strategies framed under each objective have been broken down into short term, medium term &long-term action points. The New Policy shall act as a guide for the State to ensure sustainable development and inclusive green growth of the tourism sector in Himachal Pradesh. Jai Ram Thakur, Chief Minister Abbreviations ATOAI Adventure Tour Operators Association of India DTDC District Tourism Development Corporation ECBC Energy Conservation Building Code FDI Foreign Direct Investment GDP Gross Domestic Product GoI Government of India GRIHA Green Rating for Integrated Habitat Assessment HO-HO Hop On – Hop Off HPTDB Himachal Pradesh Tourism Development Board HPTDC Himachal Pradesh Tourism Development Corporation HRDP Human Resource Development Plan ICT Information and Communications Technology IMF Indian Mountaineering Foundation MICE Meetings, Incentives, Conferencing, Exhibitions MoT Ministry of Tourism MoU Memorandum of Understanding MSMTEs Medium, Small and Micro Tourism Enterprises NGO Non-Government Organization NOC No Objection Certificate PPP Public-Private-Partnership RFID Radio Frequency Identification SDG Sustainable Development Goals STCI Sustainable Tourism Criteria for India TIC Tourist Information Centre EDP Entrepreneur Development Programme Glossary Department Department of Tourism and Civil Aviation, Government of Himachal Pradesh Government Government of Himachal Pradesh Tourism Products As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. Tourism Packages A tourism package comprises of varied activities and assets that can be explored within a tourism cluster, transport and accommodation services advertised and sold to tourists. The intention of these packages is to increase the duration of stay and enhance the overall experience of the tourists by offering new/unexplored destinations within the package. Eco-Labeling An "eco-label" is a label/certification which identifies the overall environmental preference of a product or service within a specific product/service category based on life cycle considerations. Credible eco- labels promote sustainable consumption patterns by providing concise and accurate information to consumers to help them identify those products and services which incorporate a good level of environmental performance. Carrying Capacity It is defined by the World Tourism Organization as “The maximum number of people that may visit a tourist destination at the same time, without causing destruction of the physical, economic, socio-cultural environment and an unacceptable decrease in the quality of visitors' satisfaction”. Homestays Any private house located in rural areas of the State in good condition and easily accessible in the countryside i.e. within the Farm House, Orchards etc. The house shall fulfill the minimum requirement of having one or more room’s accommodation subject to a maximum of four rooms with attached toilet facility which will be made available to the tourists as Home Stay accommodation. Green Protocol Green Protocol is based on three principles – reduce, reuse and recycle. The habits must be changed first. The aim is to reduce piles of garbage by creating awareness among the visitor’s and promoting green practices. 1 Introduction Tourism acts as an engine for development through foreign exchange earnings and creation of direct and indirect employment. Tourism contributes to 10% of the world’s GDP. It accounts for 7% of the world’s exports, services being the third largest export sector after fuels, chemicals and ahead of automotive products. Tourism is responsible for 235 million jobs, one in every 10 jobs, worldwide (UNWTO, 2017). In many developing countries, tourism is the most viable and sustainable economic development option, and in some countries, it also is the main source of foreign exchange earnings. In the Indian Himalayan Region (IHR) over the last decades, tourism has experienced continued growth and increasing diversification to become one of the fast growing economic sectors in India. This status is in line with the sector being predicted to grow at an average annual rate of 7.9% from 2013 to 2023. IHR has attracted one and all who seek vistas, adventure, cooler climates in summer, sport, spiritual solace, peace and the many cultural assets of mountains - built to take advantage of the natural grandeur it manifests. For local mountain people, tourism means valuable economic and business opportunities and jobs, and for state governments and private entrepreneurs it brings revenues and profits (Niti Ayog, August 2018). Despite various benefits, the mainstream tourism has associated negative connotations. The impacts of mass-tourism and disregard to carrying capacity in the tourism development trajectory of the IHR has led to serious concerns among policy makers, residents and visitors. The degradation of cultural assets and disruption to social structures are parallel threats.. Global issues of resource depletion and environmental degradation may beseen as important as local ones, including the long-term effects of tourism on climate change and the impact of adaptation and mitigation measures on travel patterns. It is also seen that tourism has been associated with weak linkages to poor. The lack of engagement of the poor can cause much tourism spending to leak away from poorer destinations. The income that remains may not end up benefiting the poor, reaching the better educated and well-off segments of the society instead. In this regard, it is important to explore the benefits accruing due to tourism and its associated multipliers while regulating the adverse impacts that the industry could inflict. Hence, exploring trends promoting the tourism industry in a sustainable manner becomes dire. Sustainable Tourism – A viable option UNESCO defines sustainable tourism as “tourism that respects both local people and the traveller, cultural heritage and the environment”. Sustainable tourism seeks to provide people with an exciting and educational holiday that is also beneficial to the people of the host country. All tourism activities, of whatever motivation – holidays, business travel, conferences, adventure travel and ecotourism – need to be sustainable. This approach to tourism is becoming so popular that it is believed it would become ‘main stream’ within a decade. The Sustainable Development Goals (SDGs) are a set of targets relating to future international development. They are created by the United Nations and promoted as Global Goals for Sustainable Development. There are 17 goals, including poverty alleviation, zero hunger, good health, gender equality, affordable and clean energy, decent jobs and economic growth, clear water and sanitation, and responsible consumptions, etc. Given this background, sustainable tourism has possibilities of playing a significant role in the realization of these goals, particularly SDGs 8 and 12. • Goal 8: on the promotion of “sustained, inclusive and sustainable economic growth”, full and productive employment and decent work for all includes as Target 8.9 "By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products" (Niti Ayog, August 2018). • Goal 12: aimed to “ensure sustainable consumption and production patterns” includes as Target 12.b to "Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products" (Niti Ayog, August 2018). Ministry of Tourism, Government of India, aims at positioning tourism as a major engine for economic growth and harnessing its multiplier effects for employment generation and poverty alleviation in an environmentally sustainable manner. In this light, there is an ardent need to make the current tourism policy comprehensive in a sustainable way. The state of Himachal Pradesh has been proactively working precisely on this. Sustainable Tourism in Himachal Pradesh Himachal Pradesh is a hill state adorned with the majestic Himalayan range, forests, wildlife, rivers and traditional communities. Reorganized as the 18th Indian state in 1971, Himachal Pradesh is in the north- western region of the Himalayas. It is landlocked between Jammu & Kashmir in the north, Tibetan plateau in the west, and Punjab in the east. The state stands apart in terms of its topographic diversity and breathtaking pristine natural beauty. In order to foster economic growth, the reliance on tourism industry has been observed to deliver positive results. This has been attested by the fact that the number of tourists visiting Himachal Pradesh increased from 6.55 million in 2004 to 19.6 million in the year 2017. A tourism policy that accelerates economic development, minimizes social inequality, reduces poverty, conserves tangible and intangible heritage (by making use of state of the art technologies) in a sustainable manner is an immediate requirement. 2 Tourism Themes to be promoted in Himachal Pradesh Himachal has various natural and man-made assets namely, the Himalayas, lakes, rivers, snow, rural landscape, pilgrimage spots like temples, gurudwaras and monasteries, heritage structures, traditional dance forms and attires, local handicrafts and cuisine, and some well-established commercial destinations like Shimla, Manali and Dharamshala. These existing assets of Himachal Pradesh shall be considered to create tourism products which revolve around following ten themes for tourism development: Ecotourism All nature-based forms of tourism in which the main motivation of the tourists is the observation and appreciation of nature as well as the traditional cultures prevailing in the natural areas (UNWTO), having minimized negative impacts comes under eco-tourism. The advantages of promoting eco- tourism include: benefits to local communities, generation of revenue, support to local economy and preservation of ecosystem and biodiversity. The varied natural landscape, rolling pastures, mighty Himalayas, vast flowing rivers, pristine lakes, dense pine forests and a vivid variety of flora and fauna makes Himachal Pradesh a must visit eco- tourism destination. Bird watching, trekking, eco-trails, nature parks, eco-huts, and camping are some tourism products that shall be developed to promote eco-tourism. Agro/Organic tourism Agro/Organic tourism involves any agriculturally based operation or activity that brings visitors to a farm, orchard or ranch. Agro Tourism is undertaken to experience the real rural life, taste the authentic local food and get familiar with the various farming tasks. The State has many organic farms, stone fruit orchards, etc. to offer under Agro Tourism. Development of village infrastructure, organizing cultural shows, providing eco-friendly accommodations amidst farms and orchards, streamlining facilitation procedures at airports, human resource development, creating awareness, improving public participation and facilitation of private sector participation are important points of action for facilitating Agro Tourism in the State. Snow Tourism Himachal Pradesh experiences extreme winters. Despite the harsh dip in temperatures, winter and snow tourism of the region is extremely magnetic, attracting tourists in huge numbers. Activities like snow trekking and camping, skiing, gondola rides, heli-skiing or simply playing in the snow are popular during this time. Lake Tourism Himachal Pradesh houses several natural and man-made lakes like Prashar Lake, Chandra Tal, Deepak Tal, Mani Mahesh Lake, Maharana Pratap Sagar, Gobind SagarLake which offer numerous opportunities. The state is also looking forward to provide access to man-made reservoirs for conducting water sports adventure activities. Apart from this, the fast-flowing rivers of Himachal are popular for activities like river rafting, white water river rafting, angling etc., and water zorbing, rappelling and overnight camping along the river banks. Adventure tourism It is a type of niche tourism, involving exploration or travel with a certain degree of risk (real or perceived), or physical danger which may require special skills and physical exertion. Adventure tourism attracts high value customers who are passionate and risk-taking. It can be leveraged to support local economy with sustainable practices. Pilgrimage Tourism Pilgrimage tourism can be described as travel undertaken to visit a place, building or a shrine which is sacred. This travel can take place either for observing or participating in religious aspects in accordance with an individual’s trust and faith. These places attract the attention of visitors, not only for religious reasons, but also tourists interested in history, architecture or art. Himachal is known, since earliest of times, as "Dev Bhoomi", which translates to “The abode of the Gods”. The splendid height of the Himalayan ranges, with its great scenic beauty and aura of spiritual calm makes it the natural home of the Gods. Being a State full of isolated valleys and high ranges, several different styles of temple architecture can be observed, having carved stone shikharas, pagoda style shrines, and temples that look like Buddhist Gompas. The State not only has Hindu temples, but it also houses many Colonial Churches, Sikh Gurudwaras and centuries-old Buddhist Monasteries. Several of them are important places of pilgrimage and each year attract thousands of devotees from all over the country. Cultural and Heritage Tourism This tourism is oriented towards the cultural heritage of the location where tourism is occurring. The National Trust for Historic Preservation in the US defines heritage tourism as “…traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past, and can include cultural, historic and natural resources”. Cultural tourism is concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life. The eco-products like handicrafts, natural produce, cuisines, herbal cosmetics and products, medicines, ethnic ornaments, souvenirs etc. of Himachal Pradesh are quite popular among travelers. Often villages and rural areas have exclusive products which could be branded. Popularizing the products would lure more travelers to the place, as well as improve the economic condition of the local villagers. The advantages of promoting cultural/eco products are: it helps uplift the backward communities, is less demanding in terms of technological innovations, and finally, acts as a lifeline for dying art form. Health and Wellness tourism Wellness tourism is travel associated with the pursuit or managing or enhancing one’s personal well- being through physical, psychological, or spiritual activities. Wellness tourists are proactive in seeking to improve or maintain health and quality of life, often focusing on prevention. However, wellness tourism is often correlated with medical tourism where the traveler is looking for medical aid to get cured mostly through indigenous medicines and therapy. Himalayas being home to huge collection of medicinal plants and hot springs known for their curative properties provides a stable platform for building health and wellness tourism. Ayurveda spas, wellness centres, Yoga retreats bode well with a scenic and calmative settings of Himachal Pradesh. Film tourism There is a growing interest and demand for locations among travelers which become popular due to their appearance in films and television series. Films, documentaries, TV-productions and commercials inspire people to experience the locations screened in the content and to explore such new destinations. Film tourism is an excellent vehicle for destination marketing and creates opportunities for product and community entrepreneur development. Film field is a fast-paced industry, driven by creative passion, positive energy and tremendous enthusiasm, which can be cross-pollinated into the tourism and services sector to yield fast results. MICE tourism The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events; which is a big money-maker in the travel industry. Such events, when hosted, draws plenty of attention to the hosting city or place and benefits the local economies through multiplier effect (travel, accommodation, food, local travel etc.). Infrastructure created to support such events also helps in the Fast-Track development of these areas and indirectly becomes a platform for showcasing local culture. Meeting Travel hosts a gathering of people coming together in one place, usually a limited number of people, to discuss a subject. Incentive Travel may be one of the harder components of MICE travel to understand since it doesn't necessarily deal with group events. Instead, incentive travel is typically given to employees as a reward. Incentive travel doesn't usually have a business or explicit educational component but instead is more of a non-business vacation with the aim of continued motivation for performance. Conference Travel involves organizing itineraries, meetings, and events for people from the same profession or field. Conferences usually have specific agenda, objectives and a planned list of activities for exchange of information. Exhibition Travel: At an exhibition, products or services are displayed and might be the primary focus of the event. Exhibitions are often included in other conferences and meetings, there is often an overlap. Table 1: Theme wise performance of districts and potential areas S.No. THEME EXISTING WELL PERFORMING DISTRICTS POTENTIAL DISTRICTS 1 Eco Tourism Lahaul-Spiti Kinnaur, Kangra, Chamba, Mandi ( Janjehli, Barot Valley), Kullu, Shimla (Chansal) 2 Agro/Organic Tourism Chamba, Shimla, Kinnaur Sirmour (Rajgarh),Mandi (Karsog Valley), Bilaspur (Ghumarwin), Lahual-Spiti (Spiti), Chamba and Kullu 3 Snow Tourism Kullu Shimla (Narkanda and Chanshal), Kinnaur, Lahaul-Spiti, Chamba 4 Lake Tourism Lahaul-Spiti, Kangra Chamba, Mandi, Bilaspur,Una 5 Adventure Kullu, Chamba, Lahaul- Spiti Kinnaur, Mandi, Sirmour, Kangra and Shimla 6 Pilgrimage Promotion and Marketing through Religious Circuits in all districts of HP 7 Cultural & Heritage Kullu, Shimla, Kangra, Lahaul Spiti Chamba, Sirmour (Nahan), Kinnaur, Mandi and Hamirpur 8 Health & Wellness Kangra Solan (Chail), Kullu, Kinnaur, Lahaul-Spiti, Mandi 9 Film Tourism Shimla, Kullu Lahaul-Spiti, Kangra (Palampur), Kullu (Manali), Chamba (Priungal), Shimla (Fagu) 10 MICE Tourism Shimla, Solan, Kangra Solan, Kangra, Kullu & Sirmour Source: Tourism Infrastructure Sustainable Development Plan for HP, 2019 3 Vision and Mission Statement Vision “Positioning Himachal Pradesh as a leading global sustainable tourism destination for inclusive economic growth”. Mission To grow an inclusive and sustainable tourism economy through: • Protection of state’s natural and cultural heritage • Improved quality of life and better employment opportunities • Enhanced tourist experience • Innovation through private sector participation Guiding Principles • Sustainable tourism: Sustainable tourism is a concept that entails visiting a destination as a tourist and trying to make a positive impact on the environment, society, and economy. No harm can be caused to the destination in terms of social, economic and environmental aspects because of tourism. • Inclusive tourism: Inclusive tourism intends to reduce poverty by integrating disadvantaged groups, so that they can participate in and benefit from tourism activities. • Atithi Devo Bhava: It is a concept where host community considers tourists as gods and provides them with a comfortable and safe environment. 4 Goals The prime goal is to establish the State of Himachal Pradesh as a leading global sustainable tourism destination. GOAL 1- Establish Himachal Pradesh tourism as an international brand in niche tourism GOAL 2 - Make tourism sustainable with prime focus on socio-economic growth and employment generation. GOAL 3 - Ensure quality experience of tourists. GOAL 4 – Encourage Private Sector Participation in tourism related investments & infrastructure 5 Policy Objectives In order to realize the mission and achieve the goals for sustainable tourism, objectives focusing on different facets have been formulated to achieve the proposed target for 2029. Objective 1: To promote Tourism Diversification through theme based development Objective 2: To safeguard state’s tourist destinations through sustainable interventions Objective 3: To ensure that sustainable tourism primarily benefits host communities Objective 4: To build capacity and develop quality human resource for the tourism industry Objective 5: To provide safe, secure and unique “Tourism for all” Objective 6: To create an enabling environment for investments for sustainable tourism Each objective is achieved through a set of strategies. The strategies are to be achieved through Short Term (0-3 years), Mid Term (3-5 years) and Long Term (5-10 years) action points. The strategies for each objective and further action plan for realizing those objectives have been discussed below. 6 Strategies & Action Points Objective 1: To promote Tourism Diversification through theme based development Strategy 1: Promoting thematic tourism products/experiences to cater to the national and international market segment Action Points Figure 1: Sample of religious circuits and target segment Strategy 2: State wide tourism infrastructure optimization Action Points *Facilitate Ropeway projects to provide last mile connectivity in tough/ remote terrain - Forest Clearance for ropeway projects shall be taken up on priority. - Handholding committee shall be formed to monitor the progress and getting clearances from the respective departments on monthly basis. - Nodal officer from the Department will be appointed to coordinate with operator/agencies to get the clearances. Strategy 3: Adopting innovative promotion mechanisms and branding techniques to reach national and international markets Action Point 21 | P a g e Objective 2: To safeguard state’s tourist destinations through sustainable interventions. Strategy1. Strengthening and development of tourism management guidelines for sustainable tourism Action Points Strategy 2: Provisioning carrying capacity based tourism destination development Action Points *Develop Destination control mechanisms for pristine areas like Chandra tal, Pin valley, GHNP, etc. - Development of an online permit system for pristine areas to control the crowd and support the sanctity of the destination. - Encourage guided tours to keep a check on visitor activities - Restricted vehicular use to reduce the vehicular pollution in the destination - Protected areas and national heritage sites should be open for access to a limited number of tourists having low impact and high income (Bhutan example) with environmental standards being strictly followed (e.g. waste, decibels, number of tourists). Strategy 3: Encouraging green practices at all tourist destinations Action Points Short Term 1. Efficient Solid Waste Management at all tourist destinations 2. Encouraging water conservation methods 3. Encouraging energy conservation practices 4. Encouraging equipment upgradation /technology change through financial incentive. 5. To reduce air pollution, tourist buses running on cleaner fuels shall be promoted. Medium Term Long Term Note: Details of point 1, 2 and 3 of short term are detailed below. 1. Efficient Solid Waste Management at all tourist destinations - The department shall enforce “The Solid Waste Management Rules, 2016, and the Plastic Waste Management Rules, 2016” of GoI. It shall seek convergence with ‘Swachh Bharat Mission’ to make destinations clean and litter free. - Conduct awareness generation programs on waste minimization, substitution and management among tourism stakeholders and tourists and provide appropriate signage. - Provision of water refilling stations at all popular destinations and circuits like tribal circuit. - Complete ban on burning of Waste at all tourist destinations and tourism units. - Popular destinations to be converted to ‘zero waste destinations’ to reduce the stress on environment. - NGOs should be facilitated to conduct awareness programs and cleanliness drives at all tourist destinations. 2. Encouraging energy conservation practices - Popularizing renewable modes of energy generation like wind and solar power generation and lighting, etc. in tourism destinations. - Tourism department shall facilitate the implementation of energy conservation building codes (ECBC) in tourism units throughout the state. 3. Encouraging water conservation methods - The government shall strictly enforce water conservation techniques to tap the runoff during rainy season. - Similarly, wastewater in the higher/lower elevation tourist destinations must be treated effectively to reduce water pollution. - Strict monitoring of commercial water connections of tourism units shall be done prior to every tourist season. Objective 3: To ensure that sustainable tourism primarily benefits host communities Strategy 1: Strengthening homestay registration Action points Strategy 2: Providing support for community based tourism development Action Point Strategy 3: Planning for year-round tourist engagement activities Action Points - . 27 | P a g e Objective 4: To build capacity and develop quality human resource for the tourism industry Strategy 1: Strengthening of existing institutional structure Action Points 1. Strengthening HPTDB by including tourism experts like Lake Tourism, Civil Aviation, Adventure tourism so that the department has capacity to develop high standard infrastructure, create demand- oriented niche tourism products. 2. Technically strengthen district tourism development offices by having an engineering wing to assess the technical feasibility of the projects and to undertake following responsibilities – register new tourism units, conduct trainings and make inspection visits, collect data, conceptualize new tourism products, etc. 3. Strengthening statistical cell in Department of tourism to improve the data collection and management process for future planning. 4. Establish a separate division with tourism department for Monitoring, Evaluation and up-gradation of the existing standards, certifications and guidelines and create new rules and guidelines as per the need. 5. Capacity building of Staff for ICT enablement, sustainable tourism and green practices Medium Term 1. Strengthening Tourism Development council 2. Constitution of inter-departmental convergence committee. Note: Details of Point 1 and 2 of Medium term are detailed below: 1. Strengthening Tourism Development council - HP should reconsider to create and strengthen district tourism development council (DTDC) that shall have district tourism officer, tour and travel agency representatives, local community representatives headed by the Deputy Commissioner of the district to coordinate and implement the district level tourism infrastructure up gradation. DTDC shall be allowed to raise resources for the development of the infrastructure and related facilities by way of fees, cess, etc. 2. Constitution of inter-departmental convergence committee. - Tourism industry is a multi-disciplinary sector relying on large number of stakeholders. Implementation of Tourism policy will require coordination and convergence with allied departments and sectors. Hence, it is recommended that an inter-departmental convergence committee is formed which shall be headed by Chief Secretary with Secretary Tourism being the member secretary. Guidelines shall be framed by the committee for its proper functioning. Coordination shall be required for following activities and many more– o Core Infrastructure support o Safety and security of tourists o Tourism in protected areas o Religious tourism o Agro/Organic tourism o Facilitating tourist permit o Waste Management and Pollution Control in Tourism Areas Strategy 2: Organizing skill development and entrepreneurship development programs for target communities *Preparation of Human Resource Development (HRD) Plan for tourism sector in coordination with relevant capacity building organizations. - The plan shall include development of uniform and standardized training modules and manuals for all types of tourism service providers based on which certified capacity building programmes shall be regularly carried out for all districts. All institutes both government and private shall conduct courses in conformity with this HRD Plan. - HRD Plan shall encourage more participation of women in the tourism sector by designing special training courses for them. - Apprenticeship programmes for new trainees shall be created in collaboration with the travel industry as part of the HRD plan. - All programmes shall cover an aspect of eco-friendly practices and measures and warm behavior with the tourists. - Training on local cuisine preparation and development of quality local handicrafts and souvenirs shall be part of capacity building programmes. Objective 5: To provide safe, secure and unique “Tourism for all” Strategy 1: Ensuring safety and security of tourists at all destinations 1. Developing HP trekkers app to facilitate their safety 2. Provision of trained liaison officer at all district tourism offices for coordination with all disaster management agencies during response and recovery operations 3. Strengthen HP Aero-sports rules (2004), HP River rafting rules (2005) by integrating safety standards as per Indian Adventure Tourism Guidelines 2018. 4. Establishing operation guidelines for new and upcoming adventure sports activities like snow adventure activities, accomodation guidelines for tented accomodations, etc. 5. Mandatory Formal certification programs for management of high-risk adventure sports 6. Developing disaster resilient tourism infrastructure Medium Term 1. In collaboration with state disaster management authority and state emergency response support system, tourism department shall ensure that advance alert un-towards disaster are disseminated to tourist en-route to destinations. 2. Establish Standard Operating Procedures to reduce adverse effects of disaster on tourists 3. Tourist safety enhancement through tourist police at priority areas with special focus on female tourists by adding female staff to the task force 4. Induction programs for tourism police force with special focus on their behavioural skill. Strategy 2: Development of Trekking Tourism Master Plan - Survey and evaluation of all existing trails, infrastructure thereof and identification of potential new trails shall be undertaken by the Department in collaboration with experts and experienced agencies. This shall also include identification of trans-boundary trails and identification of new peaks for mountaineering in co-ordination with Indian Mountaineering Foundation (IMF). - For existing treks, plans shall be prepared for upgrading infrastructure and facilities conveniences, signage and quality of routes wherever necessary to bring at par with the best in the worldwide based on a uniform set of guidelines that shall include the avoidance of use of concrete materials, and encourage maximum use of natural trails and local materials. - Preparation of new and updated overall professionally prepared maps and information material for all the trails in Himachal Pradesh and detailed maps of individual areas and routes, and making these available for dissemination. Strategy 3: Promoting tangible and intangible cultural products of the state. Action Points 1. Organizing light and sound shows to promote culture of the State at prominent tourist locations 2. Assist in promotion of indigenous and scarce art, music, craft, folk dance and cuisine of Himachal Pradesh. 3. Conservation of Heritage buildings and hill architecture as per HP Heritage Policy (2017) Medium Term 1. Identification and development of Artist villages based on the cultural background and art forms around the themes of Roerich art, Heritage, Sobha Singh art and Buddhist art. Strategy 4: Improving accessibility and creating/enabling infrastructure for barrier free tourism Action Points Strategy 5: Integrating ICT in the Tourism Industry for tourism management and quality experience Action points Note; Details of point 1 and 2 of short term are provided below • ICT enabled Tourist Information centres - This concept shall cover an efficient tourist information system with state-of-the-art visualization techniques for online, offline and mobile solutions. These cover the 2D as well as the 3D visualization of geo related tourism information and interfaces to third party platforms with platforms like Google Maps - The Department tourism shall also develop a state-of-the-art digital screen in these TICs, most ahead in technological advances and use them to promote the culture, heritage and the dying art and craft of the state. - It shall include smart ticketing features which will provide tourists, a seamless travel ticket to major tourist destinations, hotel stays, air and surface travel within the state. Installation of smart ticketing system shall also provide a single card for easy facilitation of tourist related transactions across the state. - Pilot tourist smart guide apps (Shimla, Manali and Dharamshala) - Features/products catering to all tourist types (Socialiser, Explorer, Foodie, Action Seeker and Culture Shapers). The app will also act as a travel guide for enhancing the tourist experience in the following cities as it will also showcase the history, Art, Culture, Recreation and Culture, Nature and Wildlife the city must offer. It will also give contextual recommendations with the app’s smart functions, such as free Wi-Fi hotspots, food recommendations, and places of interest, depending on the time of the day. Smart guide app will also integrate the features of Hop on – Hop off buses and Smart Parking facilities and booking of private hotels. Objective 6: To create an enabling environment for investments for sustainable tourism Strategy 1: Fostering PPP based development projects Action Points Strategy 2: Facilitating private investments through provision of single window system Action Points Note: Point 1 and 2 of short term and point 1 of medium term are detailed below: 1. Simplification of permit regimes by establishing Single Window Clearance System for all tourism and civil aviation projects - To attract investors, it is necessary to simplify the procedures to get clearance/approval from various departments for new projects. - For approval on projects more than 10 crores for setting up any civil aviation or tourism projects, Single Window Clearances system shall be undertaken as per the HP Single Window (Investment, Promotion and Facilitation) Act, 2018. Necessary amendments shall be done in the said act to undertake tourism projects. - For approval on projects equal to or less than 10 crores by Private Sector or as identified by the tourism department, a simplified process shall be framed by the tourism department. It is suggested that a Committee shall be formed under the chairmanship of Chief Secretary to sanction all such tourism projects. - Department shall take necessary steps to simplify the process to obtain and renew licenses/registration of existing tourism properties also. 2. All the processes shall be time bound and paperless for investible projects - Essentiality Certificate will be provided within 30 days. - Registration of tourism unit shall be provided by tourism department within 60 days from the date of receipt of application. - Approval of tourism units will be provided within 1 month from the date of receipt of application. - All the above processes will be gradually converted to online procedures. 3. Creation of Tourism facilitation and investment cell with thematic experts for tourism projects - Tourism department shall select a nodal officer to be part of this cell. Cell shall be responsible for receiving e-application of tourism projects and shall do all subsequent process to take the project to State Single Window Clearance and Monitoring Authority or the Empowered Committee, as the case may be. The Cell shall function as an expert project approval, monitoring and implementation group, which will act as a single focal point of interface between applicants and the Government Departments for facilitating the new investment proposal(s), providing necessary assistance for setting of the projects approved by the State Single Window Clearance and Monitoring Authority or the empowered Committee, assisting the applicants in obtaining required clearances from the Departments concerned, in a time bound manner. 7 Incentives and Concessions Industry Status The State has granted the status of “Industry” to the Tourism Sector in 1984 vide notification No. 6-6/84—TSM. (Sectt.) dated 5-12-84. The incentives/ concessions provided under this Policy is applicable for investment in tourism sector and to generate employment opportunities Definitions: i. “Appointed Date” means the date that starts after the gazette notification of Himachal Tourism Policy 2019. The operative period of the Policy starts after the appointed date. ii. “Himachal Bonafide” means a resident of the State of Himachal Pradesh as certified by Competent Authority from time to time. iii. “Commencement of Commercial Operations” means the date on which the Tourism Unit commences commercial operations as certified by the concerned Department. iv. “Department” means Department of Tourism & Civil Aviation, Government of Himachal Pradesh. v. “Electricity Duty” means the electricity duty levied by the Government from time to time. vi. “Eligible Tourism Unit” means registered existing and new tourism units fulfilling the eligibility criteria as per the provisions made under Clause 7.4 of this Policy. To avail benefit under this Policy eligible tourism unit must commences commercial operations as certified by the Department. It also includes heritage tourism units in accordance with the “HP Heritage Tourism Policy, 2017” by ensuring that any extension, improvement, renovation, change in the existing structures should be in keeping with the traditional architectural styles and construction techniques harmonizing the new with the old. vii. “Existing Tourism Unit” means enterprises engaged in Tourism activity registered by the Department and has Commenced Commercial Operations before the Appointed Date. viii. Expansion of Existing Tourism Unit: Existing Tourism Unit undergoing expansion of more than 25% of its existing capacity (Built-up area and investment) during the operative period of this Policy would be considered as Eligible Tourism Unit. ix. “Fixed Capital Investment (FCI)” a. For new enterprise, FCI means the actual investment made in Technical Civil Works, Plant and Machinery/ Equipments by an enterprise as on date of Commencement of Commercial Operations after the Appointed Date. b. For Existing Enterprise, FCI means additional investment made in Technical Civil Works, Plant and Machinery/ Equipments by an enterprise for undertaking Substantial Expansion after the Appointed Date. x. “Government” means the Government of Himachal Pradesh. xi. “Investment in Plant and Machinery” a. Investment in Plant and Machinery will include the expenditure incurred and paid for cost of construction of building as per the standard norms and all other durable physical assets basic to the running of that particular tourism specific service/ facilities but exclude cost of land and consumables, disposables or any other item charged to revenue as specified by the Ministry of Commerce and Industries (Department for Promotion of Industry and Internal Trade) under notification No. F.No.2 (2)/2018-SPS dated 23rd April 2018.Annexure -I xii. “New Tourism Unit” means a recognized tourism projects within the State, Commences Commercial Operations on or after the Appointed Date and registered by the Department. xiii. “Plant & Machinery”– Technical Equipment” As mentioned at Annexure -1 xiv. “Policy” means the Himachal Pradesh Tourism Policy – 2019. xv. “Technical Civil Works” means expenditure incurred on account of civil works for setting up of an enterprise which are related to construction of tourism unit except expenditure incurred on (i) Approach Road (ii) Residential building for support staff (iii) Cost of land or any other work not related to the tourism services. xvi. “Validity” means Policy is valid for Ten (10) years from the appointed date. All Tourism units started/ established/ expanded operationally during such period will qualify for subsidy/ benefits/ exemption/ waiver/concession under the provision of this Policy. Categorization of State: With a view to create a congenial investment climate for existing industries to grow as well as to attract further investment in the State and to ensure balanced development of Service Sector throughout the State, the State has been categorized into three categories of areas as "A", "B", "C". This classification has done depending upon the location, tourism potential, resource availability, potential for employment generation etc. In Category "A" areas are remote, new/ lessor known areas and has potential for the tourism development. Category “B” intermediate areas and in Category “C” the popular tourist destinations. Areas/villages covered under the Government of HP Scheme “Nai Raahein Nai Manzilein” shall be covered under “A” category. Details are at Annexure II. Eligible Tourism Unit: • Eligible Tourism Project will mean a tourism project approved and registered by the Department of Tourism, Government of Himachal Pradesh. Following definitions would be applicable for this Policy. Following units would be considered as ‘Eligible Tourism Units’ to avail benefit under this Policy and must commences commercial operations as certified by the Department: i. Hotel: A Hotel, including accommodation or related to tourism services that are recognized/ certified by the regulatory authorities. ii. Resort/ Ski Resort: A Resort will include a minimum 15 rooms and a minimum investment of ₹ 10 crores and spread over a minimum area of one acre. It should have, on its plot, a minimum open space (un-built area) of 1000 Sq. Mt. It should have at least four of the following facilities: a. Indoor games (example: Table Tennis, Squash, Billiards, Bowling Alley, etc.) with a minimum built up area of 30 sq. mt. b. Conference room (minimum carpet area of 40 sq. mt.) c. Swimming Pool d. Spa Centre (rejuvenation facilities like aromatherapy, ayurvedic massage) e. Tennis or Badminton Court or Golf or other outdoor games area f. A Health Club (minimum built up area of 50 sq. mt.) e.g. Sauna bath, Jacuzzi, Steam bath, Gym etc. g. A lounge (and measuring at least 30 sq. mt.) h. Ice Skating/ Roller Skating i. Skiing area and equipments (Only for the Ski Resort) iii. Tented/ Huts Accommodation: It should have tented/ huts accommodation facility. All the tents / huts should have attached toilets. The tents’/ huts’ site should have adequate security. The site should have eco-friendly common area for such purposes of food, recreation, relaxation and lockers. It should have adequate electricity, water supply, sewage disposal, waste treatment and drainage facility. iv. Tourism and Hospitality Training Institute: The Institute must be offering only tourism/ hospitality courses or related to tourism sector that are recognized/ certified by the Regulatory Authorities. v. Theme Park: It should be based on a single or series of themes having a plot measure at least one acre with a minimum investment of ₹ 5 crores pertaining to the cost of equipment alone. It may also have amusement rides, water slides, restaurants, shopping area, activity area and theme areas. It is, however, not mandatory to have all these features. vi. Adventure Tourism Projects: Adventure Tourism Projects should have the requisite infrastructure, equipments and trained staff, along with appropriate safety and rescue set – up, that will provide tourists with an opportunity to undertake permissible adventure and such other activities like mountain climbing, bungee jumping, zip-line, river crossing, skywalk, rappelling, sailing, water rafting, angling, skiing, kayaking, water scooters, speed boating, paragliding, parasailing, hot-air ballooning, trekking, mountain-biking & camping etc. All requisite permissions from various competent authorities as also a comprehensive insurance cover will have to be obtained before the commercial operation. vii. Convention Centre: A covered hall with min. carpet area of 1500 sq. ft. that provides place for meetings, conventions/ conferences and exhibitions, and can accommodate at least 250 persons at one point of time. viii. Wellness Tourism Unit: A unit engaged in developing (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy etc.) activities for the tourists with a minimum investment of ₹2 crores pertaining to the cost of civil works and equipment both. ix. Sound and Light Show/ Laser Show/ Musical Fountain: Minimum investment in the equipment cost to the tune of ₹ 1 Crore. x. Lake Resort: A Lake Resort will include a minimum 15 rooms and a minimum investment of ₹ 10 crores and located within the vicinity of Lake. It should have at least four of the following facilities: a. Water Sports Activities: kayaking, rowing, water-scooter, speed-boating, sailing, paddle boats, speed boats, safety equipments etc. (Mandatory requirement) b. Conference room (minimum carpet area of 40 sq. mt.) c. Spa Centre (rejuvenation facilities like aromatherapy, ayurvedic massage) d. A Health Club (minimum built up area of 50 sq. mt.) e.g. Sauna bath, Jacuzzi, Steam bath, Gym etc. e. A lounge (and measuring at least 30 sq. mt.) f. Tented Accommodation g. House-boats, Shikaras, jetties etc. xi. Tourism Ropeways: A transport mode that have cables and exclusively used for transport tourists from one point to another point. The cable may be driven or passive, and items may be moved by pulling, sliding, sailing, or by drives within the object being moved on ropeways. The use of pulleys and balancing of loads moving up and down are the elements of ropeways. The types of ropeways are as following: 1. Mono-cable Detachable Gondolas (MDG) 2. Bi-cable (2S) &Tri-cable (3S) Gondolas lifts 3. Pulsed Movement Gondolas aerial ropeway 4. Detachable Chairlift 5. Fixed grip chairlifts 6. Tele mix: combined detachable chairlift and gondola lift 7. Aerial Tramways 8. Funicular railroads 9. Sky Bus Capital Investment Subsidy for Eligible Tourism Units wherein investment has been done by private sector player on private land and project is not being developed on PPP mode or under any partnership with Government 1. Capital Investment subsidy for establishing a new Tourism Unit or Existing Tourism unit with expansion with minimum investment of (₹) 5 crores (Applicable for Convention Centre/Hotel/ Resort/ Golf Resort/ Wellness Tourism Unit or any another as notified under the definition of “Tourism Unit” under The H.P Tourism Development and Registration Act) would be eligible for 5% of Fixed Capital Investment with maximum ceiling up to subsidy (₹) 3 crore for investment in Category “A” area. 2. Capital Investment subsidy for establishing a new Tourism Unit or Existing Tourism unit with expansion with minimum investment of (₹) 20 lakhs (Applicable for Tented/ Huts Accommodation) would be eligible for 10% of Fixed Capital Investment with maximum ceiling up to subsidy (₹) 50 lakhs for investment in Category “A” and “B” areas. 3. Capital Investment subsidy for establishing a new Tourism Unit or Existing Tourism unit with expansion with minimum investment of (₹) 5 crores (Applicable for Adventure Tourism Projects/ Golf Resort/ Theme Parks/ Amusement Parks/ Sound and Light Show/ Laser Show/ Musical Fountain) would be eligible for 5% of Fixed Capital Investment with maximum ceiling up to subsidy (₹) 3 crore. Investment in Eligible Tourism Units wherein State Government has invited investment through PPP mode through transparent bidding process or through Swiss Challenge Mode (Applicable for Adventure Tourism Projects/ Theme Parks/ Sound and Light Show/ Laser Show/ Musical Fountain/ Ropeways/ Lake Resort/ Heli Taxi/ Fixed Wing Aircraft, Lake Tourism such as Houseboats, Shikaras, Floating Restaurant). Such projects would be floated for private sector investment with bid variable as Lowest Viability Gap Funding or Highest Revenue share. The private sector player would be selected through transparent bidding process and bidder offering the minimum VGF or highest revenue share would be declared as preferred bidder for allotment of said project. Approval process incase of Viability Gap Funding asked by preferred private sector player: 1. In case the demand for Viability Gap Funding for Eligible Tourism Unit specified above is equal to or upto (₹) 50 lakhs would be approved by Director, Tourism 2. In case the demand for Viability Gap Funding for Eligible Tourism Unit specified above is more than (₹) 50 lakhs and is equal to or upto (₹) 5 crore would be approved by Hon’ble Minister of Tourism of the State 3. In case the demand for Viability Gap Funding for Eligible Tourism Unit specified above is more than (₹) 5 crore, same would be approved by State Cabinet. Support in Infrastructure development, Facilitation in clearances/ necessary approvals • State Government would provide financial support in construction/ development of approach road to all Eligible Tourism Units subject to maximum of 15% of the total cost of construction of approach road with maximum ceiling of (₹) 25 lakhs. The minimum construction cost of approach road should be (₹) 5 lakhs in order to be eligible for approach road infrastructure development support. • State Government would provide financial support in construction/ laying of water pipe line to all Eligible Tourism Units subject to maximum of 15% of the total cost of construction of construction/ laying cost with maximum ceiling of (₹) 50 lakhs. The minimum construction cost of laying of water pipe line should be (₹) 5 lakhs in order to be eligible for pipeline infrastructure development support. State Government would facilitation in obtaining all necessary NOC/ approvals from different departments. Note: The following investment shall not be eligible for incentive. 1. Cost of land 2. Working capital 3. Commissioning fees 4. Royalty 5. Pre-operative expenses 6. Second hand plant and machinery, furniture fixtures, electrical installation etc. 7. Trucks, cars, vans, trailers and other transport vehicles 8. Consumables, crockery and utensils, bed linen & Curtains, hotel/ restaurant/ conference furniture 9. Technical/ Consultant fees 10. Any construction which nature of real estate development i.e. shops, flats, offices etc. meant for sale/ lease/ rent. Incentives proposed for large enterprises in category ‘A’ area: Large Enterprise having minimum investment of ₹ 10 crores in technical civil works or minimum ₹ 5 crores in plant and machinery would be eligible for reimbursement of 50% on Stamp Duty & Registration fee charges paid for investment in Category ‘A’ area. The reimbursement would be provided on commercial operation. Additional Incentives for Himachal Bonafide Entrepreneurs: Himachal Bonafide Entrepreneurs having minimum investment of ₹ 10 crores in technical civil works or minimum ₹ 5 crores in plant and machinery would be eligible for following additional incentives: a) Reimbursement of 90% of the charges paid to the entrepreneur for preparation of DPR, subject to maximum of ₹ 1,00,000 for eligible Enterprises for category A areas. b) Reimbursement of 70% on Stamp Duty & Registration fee charges paid for investment in Category ‘A’ area. The reimbursement would be provided on commercial operation Incentive on Manpower Development: Subsidy on manpower development will be given to the Tourism Unit, which sends its workers for technical training for up-gradation of their skills to a Govt. recognized institution or registered/approved unit. This subsidy will be provided to the unit, which gives an undertaking to the effect that all such trained workers will continue to be employed by them after their training for a period of at-least 6 months. An amount equal to 50% of the actual cost of training with an upper ceiling limit of ₹ 10,000/- per trainee will be reimbursed, subject to a maximum of ₹ 50,000 per unit for one training Programme in a single year. Tourism courses would include courses for personnel working in hotels, resorts, restaurants, transportation booking, tourism marketing, tourist guide, ticketing and any other related course as notified by the State Government from time to time. Third-party skill assessment of trainees after completion of course will be a condition for the reimbursement of course fees. The subsidy will be released after trained persons will be employed for 6 months after successful completion of training. Support for Energy Audit: Assistance will be extended to eligible Tourism Units up to 75 % of the cost of carrying out Energy Audit by a recognized Bureau of Energy Efficiency (BEE) certified Energy Auditor for BEE Star scheme for commercial building as follows: BEE Star Rating 1 Star 2 Star 3 Star 4 Star 5 Star Max Assistance 40% 50% 60% 70% 75% Note: For above mentioned supports, Max. reimbursement amount is ₹ 5 Lakhs per unit yearly. It shall be disbursed once per unit during the operative period of the policy post submission of BEE certificate stating Star Rating submission of certificate stating sustainability of the Tourism Unit. Moreover, such Tourism Units will be accorded special recognition by the State Government. Support for Marketing and promotion: Department of Tourism shall assist in marketing and promotion for Eligible Tourism Units such as Home-Stays, Heritage Stays, Heritage Hotels, Health Farms, Recreation Centers, Rope Ways, Museums, Amusement Parks, Craft Villages, Convention Centers and all other bona fide tourism-related activities recognized by the Centre/State Government. • All Tourism Service Providers operating in the state and registered with Department shall be eligible for this incentive. At the start of each financial year, the State Government will notify the name and number of such domestic and international events for which this incentive will be provided.  25% of the space rent actually paid subject to a maximum of ₹ 15,000/- per national event or ₹ 50,000 per International event Applicable to one event in one financial year per unit.  The department will provide financial assistance up to ₹ 10 Lakhs (max. 20 % of the total cost of the event) and up to one event/ year to a tourism unit/ company/ firm for organizing a Tourism Mega event in the state. Excellence Awards: Excellence awards of ₹ 1 lakh each will be provided which offers recognition and contribution to tourism growth. The various categories are mentioned below: (a) Best Entrepreneur in Tourism (b) Best Lady Entrepreneur in Tourism (c) Best Start-up in Tourism (d) Most Innovative Tourism Project (e) Best ICT-enabled Tourism Project (f) Best-maintained Tourism Asset (Swachhta Puraskar) (g) Recognition to Hotels, Tour Operators, Agents, guides, adventure tour-operators, home-stays etc. *Detailed guidelines in this regard will be issued hereinafter. Other Initiatives 1. Home Stays: • Town & Country Planning Department will not charge land use fees from the registered Home Stay units; • Home Stay units have been exempted (up to four rooms) from SGST for a period of seven years. • Domestic rates for electricity & water will be charged from the registered Home Stay Units. Annexure-I List Plant & Machinery/Technical Equipment a) In the case of hotel, resorts, guest houses and helipads the investment in plant & machinery is negligible in comparison to the cost of land and building. Therefore, building should also be included as a part of plant & machinery. Besides this, the items given at (c) below may be considered for calculating the value of plant & machinery. b) An illustrative list of plant and machinery/equipment is given below: - 1. Filtration plant for swimming pool 2. Water purification plant 3. Hot water boiler and room heating equipment (fixed) 4. Water softening plant 5. Fume extraction and ventilation plant 6. Air conditioning plant, Generators, Refrigeration system 7. Cold Storage equipment 8. Laundry equipment 9. Cooler and refrigeration, equipment 10. Bakery equipment 11. Sewage disposal plant 12. Electrical installations, 4-6 seaters Electrical vehicles 13. Tents for camping, pre- fabricated tents/huts 14. Kitchen equipment, cooking range, dish washer, working table 15. Fire-fighting equipment (fixed) 16. Telephone equipment/exchange 17. Lifts, escalators, mono rail, trams etc. 18. Safe deposit lockers 19. Tube wells along with pumping sets and lines within the campus 20. Goods carrier exclusively needed for the hotel 21. Projectors and other equipment’s for conference hall (fixed) 22. Lighting equipment also includes light and sound shows, musical fountain equipments etc. 23. Adventure, water sports, ice skating, skiing equipments etc. Adventure Sports equipments like Paragliders, sailing boats, water rafts, kayaks, water scooters, speed boat, paddle boats, parasailing, hot-air balloon, trekking, mountain biking, sky walk, zip-line, bungee jumping, mountain climbing, bungee jumping, zip-line, skywalk, rappelling, angling equipments etc. 24. Equipments used for the Panchkarma treatment also includes Sauna bath, Jacuzzi, Steam bath, Gym etc. Excluded items are medicines, oils etc. 25. Gym equipments, 26. Conference hall Equipment 27. Solar lights 28. Assistance to encourage water conservation equipments like; sewerage treatment plant, solid liquid waste management plant and rain water harvesting 29. Hotel Management Institute equipments required for Bakery, Food Production, Housekeeping, front office etc. 30. Equipments related to Heliport terminal building c) In the case of Houseboats, the entire houseboat project along with its fitting and furnishing should be treated as plant and machinery. d) For adventure & leisure sports, amusement/entertainment parks, recreation cable cars, and spa, the entire cost of items and components (excluding land) essential for commissioning the project. Annexure-II CATEGORISATION OF AREAS Category Sr. District ‘C’ ‘B’ ‘A’ 1 2 3 4 5 1 Bilaspur 1. Sadar _ Bilaspur Town Rest of Block 2. Ghumarwin _ _ Complete Block 3. Jhandutta _ _ - do- 4. Sri Naina Devi ji _ Complete Block 2. Chamba 5. Chamba Dalhousie Town Chamba Town Rest of Block 6. Mehla _ _ Complete Block 7. Bharmour _ _ -do- 8. Tissa _ _ -do- 9. Saluni _ _ -do- 10. Pangi _ _ -do- 11. Bhatiyat at Chowri -do- 3. Hamirp ur 12. Bijhari _ Deotsidh Rest of the block 13. Bhoranj _ _ Complete Block 14. Nadaun _ _ Complete Block 15. Hamirpur _ Hamirpur Town Rest of Block 16. Sujanpur Tihra _ _ Complete Block 17. Bamson _ _ -do- 4. Kangra 18. Kangra Mcleodgan j (MC Area) Kangra Town Rest of Block 19. Dharamshala Dharamsh ala Town (MC Area) -do- 20. Rait _ _ Complete Block 21. Nagrota Bagwan _ _ Complete Block 22. Baijnath _ _ -do- 23. Bhawarna _ _ -do- 24. Lambagaon _ _ -do- CATEGORISATION OF AREAS Category Sr. District ‘C’ ‘B’ ‘A’ 1 2 3 4 5 25. Panchrukhi _ Palampur Town Rest of Block 26. Nurpur _ _ Complete Block 27. Indora _ _ -do- 28. Dehra _ _ -do- 29. Magowal (NagrotaSurian) _ _ -do- 30. Pragpur _ _ -do- 31. Fathepur _ _ -do- 32. Sulah at Bhedu Mahadev _ _ -do- 5. Kinnaur 33. Nichar _ _ Complete Block 34. Pooh _ _ -do- 35. Kalpa _ _ -do- 6. Kullu 36. Ani _ _ Complete Block 37. Banjar _ _ -do- 38. Kullu Kullu Town Rest of Block 39. Nirmand _ _ Complete Block 40. Nagar Manali Town Rest of Block - 7 Lahaul & Spiti 41. Kaza- Spiti _ _ Complete Block 42. Keylong _ _ -do- 8. Mandi 43. Sadar _ Mandi Town Rest of Block 44. Drang at Paddar _ _ Complete Block 45. Balh at Ner Chowk _ _ -do- 46. Chauntra _ _ -do- 47. Seraj at Janjehli _ _ -do- 48. Dharampur _ _ -do- 49. Gopalpur _ _ -do- 50. Sundernagar _ _ -do- 51. Karsog _ _ -do- 52. Gohar _ _ -do- 53. Bali Chowki _ _ -do- 9. Shimla 54. Shimla Shimla Town CATEGORISATION OF AREAS Category Sr. District ‘C’ ‘B’ ‘A’ 1 2 3 4 5 (MC Area) 55. Mashobra Dhalli NAC Area _ Rest of Block 56. Basant Pur Complete Block 57. Theog _ _ -do- 58. Narkanda Narkanda GP Rest of the Block - 59. Rampur Rampur Committee Area Rest of the Block 60. Rohru _ _ Complete Block 61. Chhohara _ _ -do- 62. Chopal _ _ -do- 63. Nankhari _ _ -do- 64. Jubbal _ _ -do- 65. Kupvi _ _ -do- 10 . Sirmaur 66. Nahan _ Nahan Town Rest of Block 67. Paonta Sahib _ Paonta Sahib Town -do- 68. Pachhad _ _ Complete Block 69. Shillai _ _ -do- 70. Sangrah _ _ -do- 71. Rajgarh _ _ -do- 11 . Solan 72. Dharampur Kasauli (Cantt Area) Rest of Block 73. Kandaghat Chail Town _ -do- 74. Nalagarh _ Complete Block 75. Kunihar _ - Rest of Block 76. Solan _ Solan Town Rest of Block 12 Una 77. Amb _ _ Complete Block 78. Una _ Una Town Rest of Block 79. Gagret _ _ Complete Block 80. Bangana _ _ -do- 81. Haroli _ _ -do- • Town means an area notified by the Government of H.P. from time to time and located within the limits of Municipal Corporation/Municipal Committee, Cantonment Board/Notified Area Committee. Areas/villages covered under the Government of HP Scheme “Nai Raahein Nai Manzilein” shall be covered under “A” category. • No subsidy of any kind shall be admissible to any tourism unit located within 200 meters on either side of the following National Highways/ State Highways:  Parwanoo to Kumarsain  Swarghat to Manali  Chakki Bank to Baijnath  Chhaki Bank-Dalhousie-Khajjiar Except for Adventure Tourism Projects/ Golf Resort/ Theme Parks/ Amusement Parks/ Sound and Light Show/ Laser Show/ Musical Fountain Projects for which subsidy shall be available along these above-mentioned highways also. Contacts DEPARTMENT OF TOURISM & CIVIL AVIATION, HIMACHAL PRADESH Contact person Director, Tourism& Civil Aviation, HP. Address Block No. 28, SDA Complex, Kasumpti, Shimla, Himachal Pradesh, 171009 Website http://himachaltourism.gov.in/ Email ID tourismmin-hp@nic.in | tourism.hp@nic.in Phone 0177- 2625864, 2623959, 2625924 Fax 0177- 2625456

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media partner for events, conference, seminar, MICE. tradeshows Media Partnership Folllowing is the list of the esteemed events where Glarepost has been an active media partner. Event Country Date Logo ITB Asia 2018 Singapore October, 2018 Asean Tourism Forum 2019 Vietnam January, 2019 International Conference on Sustainable Tourism 2019 India August, 2019 3rd Annual Global Hotels & Resorts Vietnam September, 2019 ITB Asia 2019 Singapore October, 2019 ITB India 2020 India April, 2020 Asia Water Recreational Sports Expo China May, 2020 Victam and animal Health and Nutrition Asia 2020 Thiland July, 2020 ILDEX Vietnam 2020 Vietnam July, 2020 International Conference on Sustainable Tourism 2020 India August, 2020 Thailand LAB International 2020 Thailand September, 2020 Fruit Expo 2020 China September, 2020 2020 Zhongshan Int'I Game & Amusement Fair (G&A2020) China October, 2020 AGRITECHNICA ASIA & Horti ASIA 2020 Thailand October, 2020 Pet Fair South-East Asia 2020 (Pet Fair SEA 2020) Thailand October, 2020 Asean Retail 2020 Thailand October, 2020 International Indonesia Seafood & Meat 2020 Indonesia December, 2020 Refrigeration & HVAC Infonesia 2020 Indonesia December, 2020 E-Summit�21 IIT Kanpur India January, 2021 ITB India 2021 India April, 2021 Chaina VMF 2021 China May, 2021 Tech Jobs Fair June, 2021 Solar PV World Expo 2021 China August, 2021 World Battery Industry Expo China August, 2021 Power China 2021 China August, 2021 International Conference on Sustainable Tourism 2021 India August, 2021 2021 Nanhai Pan Home Furnishing Industry Promotion Conference China August, 2021 Thailand LAB International 2021 Thailand September, 2021 Bio Asia Pacific 2021 Thailand September, 2021 Solar & Energy Storage Indonesia (SESI 2021) Indonesia October, 2021 Refrigeration & HVAC Indonesia 2021 Indonesia October, 2021 FUTR Asia Virtual October, 2021 Expo Dubai 2020 Dubai October, 2021 Asia-Pacific Power Supply Product and Technology Exhibition China November, 2021 Greenhouse Complexes Russia and CIS 2021 Russia December, 2021 ITB India 2022 India April, 2022 Glibalizing Indonesia's Food Cold Chain Markets Indonesia May, 2022 Asia Pool & Spa Expo 2022 China May, 2022 Kerala Travel Mart 2022 India May, 2022 International Conference on Sustainable Tourism 2019 India August, 2022 Thailand LAB International 2022 Thailand September, 2022 E SUMMIT by IIT Kanpur India 13 - 15 th January 2022 Page 1 of 1

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The process of improving the Fiera del Levante began on November 7, 2017, with the signing of the concession contract to Nuova Fiera del Levante Srl for the remodeling and management of the areas of the Fairgrounds owned by the Autonomous Authority Fiera del Levante . The signing of the contract concludes the public test procedure started in 2014, in execution of regional law n. 2/2009 and its implementing regulation no. 25/2013. Nuova Fiera del Levante Srl is 85% made up by the Bari Chamber of Commerce and 15% by Bologna Fiere Spa and has the concession from the Exhibition Center, where the identified trade fair and congress events are held by regional law. With the signing of the concession contract, the procedure with which the Fiera del Levante had drawn up, in execution of the regulations, the path of rehabilitation and revitalization of the fairgrounds ended positively. https://brainstormerclasse.wixsite.com/mysite/events/fiera-del-levante/03rd-11th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Fiera Del Levante https://fieradellevante.it/ The process of improving the Fiera del Levante began on November 7, 2017, with the signing of the concession contract to Nuova Fiera del Levante Srl for the remodeling and management of the areas of the Fairgrounds owned by the Autonomous Authority Fiera del Levante . The signing of the contract concludes the public test procedure started in 2014, in execution of regional law n. 2/2009 and its implementing regulation no. 25/2013. Nuova Fiera del Levante Srl is 85% made up by the Bari Chamber of Commerce and 15% by Bologna Fiere Spa and has the concession from the Exhibition Center, where the identified trade fair and congress events are held by regional law. With the signing of the concession contract, the procedure with which the Fiera del Levante had drawn up, in execution of the regulations, the path of rehabilitation and revitalization of the fairgrounds ended positively.

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GOVERNMENT OF TELANGANA DEPARTMENT OF TOURISM GUIDE LINES TO SETUP & OPERATE HOME STAYS IN TELANGANA Commissioner / Director Department of Tourism Tank Bund Road, Near Lumbini Park, Hyderabad- 500 063 Phone: +91-40-23459282, Fax: +91-40-23222143 Email: commissioner.telanganatourism@gmail.com Web: www.telanganatourism.gov.in Government of Telangana Department of Tourism Tank Bund Road, Hyderabad - 500 063 Notice No: 1781/Homestay/C1/2016 Dated: 26.07.2016 Applications are invited from private investors, individuals to develop Home Stay establishments in Telangana. Details of applications may be downloaded from the website: www.telanganatourism.gov.in. All other details including any clarifications, amendments, etc., will be uploaded only on the website and will not be published in newspapers. Hence, applicants shall regularly visit the above website to keep themselves updated. 1. DISCLAIMER 1.1. Though adequate care has been taken in the preparation of this Guidelines, the Applicants should satisfy themselves that the document is complete in all respects. Intimation of discrepancy, if any, should be given to the commissioner / Director at the address mentioned. In case, no such intimation is received, it shall be deemed that the applicants are satisfied that the document is complete in all respects. Commissioner / Director Department of Tourism Tank Bund Road, Near Lumbini Park Hyderabad- 500 063 Phone: +91-40-23459282, Fax: +91-40-23222143 Email: commissioner.telanganatourism@gmail.com Web: www.telanganatourism.gov.in 1.2. Neither Department nor its employees nor consultants will have any liability to any prospective Applicant or any other person under the law of contract, for any loss, expense or damage which may arise from or be incurred or suffered in connection with anything contained in this document. 1.3. The applicable laws for the purpose are the laws of India. Courts of Telangana will have jurisdiction concerning or arising out of this document. 1.4. Commissioner / Director of Tourism, Dept. of Tourism reserves the right to accept or reject any applications. 2. BACKGROUND Government of Telangana’s vision is to make Telangana a quality destination through rational utilization of resources, development of innovative tourism products for Marketing the new state of Telangana and positioning it as popular Global Destination. It will emerge as one of the Top Ten Destinations of India by 2025 and Top 5 destination by 2030. Being a Progressive State, the Government of Telangana is taking necessary steps to provide an environment conducive to economic and social growth. These include formulation of investment friendly policies, creating world-class infrastructure, improving governance and taking necessary steps to attract investments into the state. With an intention of setting up of Home stays throughout the State, the Government of Telangana is inviting applications from interested individuals who wish to partner for development of Home Stays in their houses. The Government would act as a facilitator for this Scheme. Opportunity Snapshot Opportunities are abundant in the newly formed state of Telangana. The state is blessed with enormous variety of tourist attractions - Forests and Wildlife, Heritage and Culture, Pilgrimage, Rural /Tribal Culture, Handicrafts, Cuisine, Sophisticated Amusement Parks, Multiplexes. The state encompasses reasonably good core infrastructure (i.e. Power, Roads & Communications). There is tremendous scope for tourism development and has vast potential for attracting large number of tourists from across the globe. INTRODUCTION AND THE CONCEPT: Hotels and other supplementary accommodation are an integral part of a tourists visit to place and the services offered by them can make his/her visit memorable. With the aim of providing comfortable home stay facilities of standardized world class services to the tourists, and to supplement the availability of accommodation in the district head quarters, rural areas and tourist destinations, Telangana Government will classify Fully Operational rooms of Home Stay Facilities as “Telangana Tourism Home Stay Establishments”. The basic idea is to provide clean and comfortable place for foreigners and domestic tourists alike including an opportunity for foreign/domestic tourists to stay with family to experience the local customs and traditions and relish authentic Telangana Cuisine. The applicant can act as both hosts and guides to the visiting tourist. The houses have to be clean, hygienic environment with modern facilities for comfort of visitors. The applicants are supposed to Provide home cooked food. In line with the Government’s objective to providing comfortable home stay facilities of standardized world class services to the tourists, and to supplement the availability of accommodation in the district head quarters, rural areas and tourist destinations, in Telangana as hubs for domestic and international tourists. The intention of the Government is to act as a facilitator between promoters and Tourists (Customers). With this document, Government of Telangana now invites applications from interested Promoters (here after referred as “interested parties” or “applicant” in this document), who are technically and financially capable of providing existing rooms or building additional rooms at various locations of Telangana as Home Stay units. I. ROLE OF TELANGANA TOURISM : a) The project envisages a public and private sector partnership with the Government acting as a promoter. b) Telangana Tourism selects the Home stay Establishments according to a fixed norms and also benchmarks the Houses and monitors the delivery of services rendered by the units. c) Telangana Tourism will duly publicise all the approved establishments in its brochures, website and other publicity material and also promote during the tourism events wherever Telangana Tourism is participating. A directory of all such approved establishments will also be prepared, so as to enable domestic as well as foreign tourists to live in a homely environment and to take the advantage of the scheme. d) In addition, efforts will be made to organize short term training in hospitality trade to those who would opt for such training. II. IMPLEMENTATION: Advertisements for seeking applications of the “Telangana Tourism Home Stay Establishments” are released from time to time to register new units. Physical inspection of the Home stay Units is done by the Committee of officers of Telangana Tourism. Those units which fulfill the norms/conditions/requirements as per the set guidelines are then considered for registration by Telangana Tourism. III. ECONOMIC BENEFITS: Tourism always has multiplier effect and here too it was envisaged that the tourists trips and associate spending will make significant contribution to economy and improve quality of life of the host population. Home Stay Establishments will be a source of additional income to the families. Besides it provides them with an opportunity to interact socially with various kinds of visitors, elevating their social status and enriching their lives in general. IV. GUIDE LINES: 1. Telangana Tourism Home Stay will be categorized as follows a. Silver b. Gold 2. Telangana Tourism Home Stay establishments will be given only to the residential premises where the owner along with the family physically resides in the same establishment and letting out minimum one room & maximum five (5) rooms (10 beds) . 3. The scheme will be on Home Stay basis and charges will have to be levied accordingly. The type of breakfast to be offered will have to be specified, the charges will have to be displayed and the visitors will have to be informed in advance so as to avoid unnecessary dispute. 4. Once an establishment applies for classification, it will have to be ready at all times for inspection by the Classification Committee. No requests for deferment of inspection will be entertained. 5. Classification will be valid for Two years from the date of issue of orders. Further before expiry, the Home Stay Unit should apply Three(3) months in advance for renewal of the Unit. 6. Telangana Tourism Home stay Establishments applying for classification will have to provide all the information supported by required documents as per the following formats: a) Application format as at Annexure –I. b) Checklist of facilities as at Annexure –II. c) Undertaking as at Annexure –III. d) Police NOC at Annexure- IV 7. The application fees payable for classification/reclassification of Home stay will be as follows. The demand draft will have to be payable to "Commissioner / Director of Tourism, Government of Telangana, Hyderabad”. Star Category For Classification/Reclassification Silver Rs. 2,000/- Gold Rs. 4,000/- 8. An Telangana Tourism Home stay Establishment will be classified into the following two stage procedure. – a) The presence of facilities and services will be evaluated against the enclosed Checklist. (Checklist will have to be duly filled in and signed on all pages and submitted along with the application). b) The quality of facilities and services will be evaluated by the Classification Committee. Due preference will be accorded to the homes, which are able to provide Indian experience by way of local décor, authentic and exotic Indian cuisine etc. 9. The Classification Committee as specified in the guidelines will inspect and asses the home stay establishments, based on facilities and services offered. The Classification Committee will consist of the following: a) A representative of the Telangana Tourism Department b) Assistant Director, India Tourism-Hyderabad c) Principal, IHM, Hyderabad d) A representative of the concerned Police Station. e) A Representative from IATO. f) A representative from TAAI. 10. The Chairman and any 3 members will constitute quorum. The recommendation of the Committee will be approved by the Commissioner / Director of Tourism, Government of Telangana. 11. Any deficiencies/rectifications pointed out by the Classification Committee will have to be complied within the stipulated time which will be allotted in consultation with the representative /representatives of the establishment during inspection. Failure to do so will result in rejection of the application. 12. The Committee may recommend to the Commissioner / Director of Tourism, Govt. of Telangana a category either higher or lower than the one applied for. In case the category applied for is higher than the one recommended by the Committee, then the applicant will have to deposit the required fee for the recommended category. However, in case of the category recommended being lower than the one applied for, then there will be no refund of extra classification fee. 13. The Telangana Tourism Home stay Establishment will be expected to maintain required standards at all times. The Commissioner / Director of Tourism, Govt. of Telangana could authorize a surprise inspection of the establishment at any time without previous notice. 14. Any changes in the facilities of the Home stay Establishment will have to be informed to the Commissioner / Director of Tourism, Govt. of Telangana within 30 days. If any violation of this comes to the notice of the Committee then the classification will stand withdrawn/ terminated. 15. It is mandatory to maintain a visitor’s book and remarks obtained from the guests and the same is forwarded every month to Tourism Department, Government of Telangana. 16. The owner of the Home Stay is responsible for any casualty which may occur during the stay of the visitors and is liable to provide immediate medical and transportation assistance. Any loss sustained during the casualty will be compensated to the victim by the Home Stay owner. The Home Stay owner will be required to give an affidavit to this effect at the time of registration. 17. Commissioner / Director of Tourism, Govt. of Telangana may cancel the registration, if any complaint of any nature is received against the home stay owner. 18. No logo or name of the Telangana Tourism will be displayed in any form including the printed publicity material, cash receipt, letter heads, rubber stamps etc. By the Home Stay owners. Violation of this condition will attract cancellation of registration. 19. Any change in tariff, discontinuation of activity or inclusion of new activity from the tourism point of view implemented by the Home Stay owner should be conveyed to Telangana Tourism. 20. Hostels, Guest Houses, Club Houses, Paying Guest accommodation and any such type of accommodation where the owner/promoter of the establishment along with his/her family doesn’t reside within the same establishment are not eligible under this scheme. 21. Safety and security of the guests is the responsibility of the home stay owner. 22. All cases of classification would be finalized within 30 days of the application being made to the Commissioner / Director of Tourism, Govt. of Telangana in all respect. 23. In case of any dissatisfaction with the decision of the Committee, the establishment may appeal to the Commissioner / Director of Tourism, Govt. of Telangana for review and reconsideration within 30 days of receiving the communication regarding classification/ reclassification. No requests will be entertained beyond this period. 24. The rate of taxes for property, electricity and water to be paid for classified Home stay Establishments will be those prescribed by the appropriate authorities. 25. Department of Tourism, Government of Telangana reserves the right to modify the guidelines/terms and conditions from time to time. 26. The applications along with the requisite fees may be sent to:- Commissioner / Director Department of Tourism, Govt. of Telangana Tank Bund Road, Near Lumbini Park Hyderabad- 500 063 Phone: +91-40-23459282, Fax: +91-40-23222143 Email: commissioner.telanganatourism@gmail.com Web: www.telanganatourism.gov.in Annexure – I Application form for Registration of Home Stay Establishment 1. Name of the Home stay Establishment 2. Category applied for 3. Name and address of the promoters/owners with a note on their background 4. Complete postal address of the Home stay Establishment a) Tel. no b) Fax c) E-mail d) Mobile No. of the promoter 5. Distance of the Homestay Establishment in kms. from: a) Airport b) Railway Station c) City Centre d) Nearest main shopping centre e) Nearest bus stand /scheduled city bus stop 6. Details of the Home stay Establishment: (a) Whether owned or leased please enclose (copies of sale/ lease deed to be enclosed) (b) Whetherbuildingplanis approved from local authorities (copy to be enclosed) (c) Width of road on which establishment is located (d) Details of parking available in the establishment and or its vicinity (e) Plot area (Sq. mtrs.) (f) Covered area (Sq. mtrs) (g) (g) Number of rooms in the establishment (i) single-bed (size of each room) (ii) double-bed (size of each room) (h) Number of rooms (with attached bathrooms & WC) offered for letting- out under the scheme (i) Whether clearance obtained from police regarding the antecedents of the owners and proposed activity (copy to be enclosed) (j) Details of common areas for the following facilities in sq.mtr. (I) Lobby/Lounge (II) Dining space (III) Parking facilities (k) Additional facilities available if any (not mandatory) (i) Eco-friendly facilities (ii) Facilities for differently abled persons (iii) Internet Facility (l) Details of Fire Fighting Equipment/hydrants etc. if any 7. Type of food to be provided. 8. Tariff for rooms (a) Single-room (b) Double-room 9. Details of payment for registration (a) Demand Draft Number and date (b) Amount 10. Photographs of the building including interiors showing types of facilities available, bathroom, living room, bedroom, parking etc. 11. Details of enclosures 1) Note on background of the promoter 2) Particulars of family of the promoter/person authorized residing with him in the establishment giving age, profession and relationship of each with the owner/ person 3) Check list details as per Annexure II (enclose a copy of the checklist duly certified that the facilities are available in the establishment) 4) Consent of acceptance of the regulatory conditions (please enclose a copy of the prescribed undertaking as per Annexure III duly signed by the owner of the establishment) 5) Annexure IV ( Police Verification) 6) DD for Rs. The information and documents provided above are covered and authentic to the best of my knowledge Signature and Name of the owner in block letters Place: Date: Annexure II Checklist for approval & registration of “Home Stay' Establishment Sl. General Silv Gol Certification of the Observations No. er d establishment of the regarding the Classification facilities Yes/No Committee 1 Well maintained and well equipped *M M house and guest rooms with quality carpets/ area rugs/ tiles or marble flooring, furniture, fittings etc. in keeping with the traditional lifestyle. 2 Sufficient parking with adequate **D M road width 3 Guest rooms: Minimum one let-table room and maximum 5 rooms (10 beds). M M All rooms should be clean, airy, pest free, without dampness and with outside window/ ventilation. 4 Minimum floor area in sq. ft. for 120 200 each room. 5 Comfortable bed with good M M quality linen & bedding preferably of Indian design. 6 Attached Private Bathrooms with M M every room along with toiletries. 7 Minimum Size of each 30 40 bathroom in square feet. 8 WC toilet to have a seat and lid, M M toilet paper. 9 24 hours running hot & cold water M M with proper sewage Connections. 10 Water saving taps/shower D M 11 Well maintained smoke free, M M clean, hygienic, odour free, pest free kitchen. 12. Dining area serving fresh M M Continental and / or traditional Indian breakfast. 13. Good quality cutlery and M M crockery. 14 Air-conditioning / heating depending M M conditions with room temp. between degrees Centigrade in the offered room. 15 Iron with iron board on request. M M 16 Internet Connection. M M 17 A 15 amp earthed power socket D M in the guest room. 18. Telephone with extension D M facility in the room. 19. Wardrobe with at least 4 M M clothes hangers in the guest room. 20. Shelves or drawer space in the M M guest rooms. 21. Complimentary aqua-guard / M M RO/mineral water. 22. Good quality chairs, working M M table and other necessary furniture. 23. Washing Machines/dryers in the D M house with arrangements for laundry/ dry cleaning services. 24. Refrigerator in the room. D M 25. A lounge or seating D M arrangement in the lobby area. 26. Heating and cooling to be D M provided in enclosed public rooms. 27. Garbage disposal facilities as M M per Municipal laws. 28. Acceptance of cash/ cheque/ M M D.D. 29. Message facilities for guests. M M 30. Name, address and telephone M M number of doctors. 31. Left luggage facilities. M M 32. Assistance with luggage on D M request. 33. Safekeeping facilities in the D M room. 34. Smoke/heat detectors in the D D house. 35. Security guard facilities. D M 36. Maintenance of register for N M guest check-in and check-out records including passport details in case of foreign tourists. * ‘M’ stands for mandatory * ‘D’ stands for desirable Note:* The grading in the various categories will depend on the quality of accommodation, facilities and services provided. Annexure III Format for Undertaking To, The Commissioner / Director, Department of Tourism, Govt. Of Telangana, Hyderabad. UNDERTAKING I have read and understood all the terms and conditions mentioned in the guidelines with respect to the approval and registration of the Telangana Tourism Home stay Establishment and hereby agree to abide by them. The information and documents provided are correct and authentic to the best of my knowledge. Signature and name of the owner in block letters Place: Date: Annexure IV POLICE VERIFICATION This is to certify that Shri/Smt/Km ................................................……............ Son/wife/daughter of ………………………………………………………………………. ………………………………………..(address) since ………………………………(year) and an applicant applying for registration of his premises under the Telangana Tourism Home Stay of the Department of Tourism, Govt. of Telangana, bears a good reputation and that there are no adverse remarks/entries made against him/her or any members of his/her family at this Police Station. (Signature of S.H.O) along with stamp and address Date:- Place:- FORM OF REGISTER TO BE MAINTAINED BY THE OWNER OF ESTABLISHMENT S Name Age Perman Phone Nation Passport Number (a) Date From Purpose Signature l. of ent Number ality (Photo copy of and time of where the of visit N guest Address Passport & ID checking-in guest has o (s) Proof to be (b) checkin arrived enclosed) g-out Form of Notice to owners for removal of the name of his establishment from the Directory Whereas your residential premises at ..............is registered as an Establishment under Telangana Tourism Home Stay Establishment. And Whereas, it is hereby, inform you that Shri ............ has complained to the undersigned that …………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………… and gives you notice to show cause why action should not be taken against you, including removal of the name of your establishment from the directory and revocation of its certificate of registration, within a fortnight of the receipt of this notice, failing which it would be presumed that you have no explanation to make and thus necessary action as per law shall be taken without further notice. (……………………….) Commissioner / Director Tourism https://brainstormerclasse.wixsite.com/mysite/policy/telangana-tourism-policy/tourism-policy?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=falsePolicy Telangana Tourism Policy Tourism Policy GOVERNMENT OF TELANGANA DEPARTMENT OF TOURISM GUIDE LINES TO SETUP & OPERATE HOME STAYS IN TELANGANA Commissioner / Director Department of Tourism Tank Bund Road, Near Lumbini Park, Hyderabad- 500 063 Phone: +91-40-23459282, Fax: +91-40-23222143 Email: commissioner.telanganatourism@gmail.com Web: www.telanganatourism.gov.in Government of Telangana Department of Tourism Tank Bund Road, Hyderabad - 500 063 Notice No: 1781/Homestay/C1/2016 Dated: 26.07.2016 Applications are invited from private investors, individuals to develop Home Stay establishments in Telangana. Details of applications may be downloaded from the website: www.telanganatourism.gov.in . All other details including any clarifications, amendments, etc., will be uploaded only on the website and will not be published in newspapers. Hence, applicants shall regularly visit the above website to keep themselves updated. 1. DISCLAIMER 1.1. Though adequate care has been taken in the preparation of this Guidelines, the Applicants should satisfy themselves that the document is complete in all respects. Intimation of discrepancy, if any, should be given to the commissioner / Director at the address mentioned. In case, no such intimation is received, it shall be deemed that the applicants are satisfied that the document is complete in all respects. Commissioner / Director Department of Tourism Tank Bund Road, Near Lumbini Park Hyderabad- 500 063 Phone: +91-40-23459282, Fax: +91-40-23222143 Email: commissioner.telanganatourism@gmail.com Web: www.telanganatourism.gov.in 1.2. Neither Department nor its employees nor consultants will have any liability to any prospective Applicant or any other person under the law of contract, for any loss, expense or damage which may arise from or be incurred or suffered in connection with anything contained in this document. 1.3. The applicable laws for the purpose are the laws of India. Courts of Telangana will have jurisdiction concerning or arising out of this document. 1.4. Commissioner / Director of Tourism, Dept. of Tourism reserves the right to accept or reject any applications. 2. BACKGROUND Government of Telangana’s vision is to make Telangana a quality destination through rational utilization of resources, development of innovative tourism products for Marketing the new state of Telangana and positioning it as popular Global Destination. It will emerge as one of the Top Ten Destinations of India by 2025 and Top 5 destination by 2030. Being a Progressive State, the Government of Telangana is taking necessary steps to provide an environment conducive to economic and social growth. These include formulation of investment friendly policies, creating world-class infrastructure, improving governance and taking necessary steps to attract investments into the state. With an intention of setting up of Home stays throughout the State, the Government of Telangana is inviting applications from interested individuals who wish to partner for development of Home Stays in their houses. The Government would act as a facilitator for this Scheme. Opportunity Snapshot Opportunities are abundant in the newly formed state of Telangana. The state is blessed with enormous variety of tourist attractions - Forests and Wildlife, Heritage and Culture, Pilgrimage, Rural /Tribal Culture, Handicrafts, Cuisine, Sophisticated Amusement Parks, Multiplexes. The state encompasses reasonably good core infrastructure (i.e. Power, Roads & Communications). There is tremendous scope for tourism development and has vast potential for attracting large number of tourists from across the globe. INTRODUCTION AND THE CONCEPT: Hotels and other supplementary accommodation are an integral part of a tourists visit to place and the services offered by them can make his/her visit memorable. With the aim of providing comfortable home stay facilities of standardized world class services to the tourists, and to supplement the availability of accommodation in the district head quarters, rural areas and tourist destinations, Telangana Government will classify Fully Operational rooms of Home Stay Facilities as “Telangana Tourism Home Stay Establishments”. The basic idea is to provide clean and comfortable place for foreigners and domestic tourists alike including an opportunity for foreign/domestic tourists to stay with family to experience the local customs and traditions and relish authentic Telangana Cuisine. The applicant can act as both hosts and guides to the visiting tourist. The houses have to be clean, hygienic environment with modern facilities for comfort of visitors. The applicants are supposed to Provide home cooked food. In line with the Government’s objective to providing comfortable home stay facilities of standardized world class services to the tourists, and to supplement the availability of accommodation in the district head quarters, rural areas and tourist destinations, in Telangana as hubs for domestic and international tourists. The intention of the Government is to act as a facilitator between promoters and Tourists (Customers). With this document, Government of Telangana now invites applications from interested Promoters (here after referred as “interested parties” or “applicant” in this document), who are technically and financially capable of providing existing rooms or building additional rooms at various locations of Telangana as Home Stay units. I. ROLE OF TELANGANA TOURISM : a) The project envisages a public and private sector partnership with the Government acting as a promoter. b) Telangana Tourism selects the Home stay Establishments according to a fixed norms and also benchmarks the Houses and monitors the delivery of services rendered by the units. c) Telangana Tourism will duly publicise all the approved establishments in its brochures, website and other publicity material and also promote during the tourism events wherever Telangana Tourism is participating. A directory of all such approved establishments will also be prepared, so as to enable domestic as well as foreign tourists to live in a homely environment and to take the advantage of the scheme. d) In addition, efforts will be made to organize short term training in hospitality trade to those who would opt for such training. II. IMPLEMENTATION: Advertisements for seeking applications of the “Telangana Tourism Home Stay Establishments” are released from time to time to register new units. Physical inspection of the Home stay Units is done by the Committee of officers of Telangana Tourism. Those units which fulfill the norms/conditions/requirements as per the set guidelines are then considered for registration by Telangana Tourism. III. ECONOMIC BENEFITS: Tourism always has multiplier effect and here too it was envisaged that the tourists trips and associate spending will make significant contribution to economy and improve quality of life of the host population. Home Stay Establishments will be a source of additional income to the families. Besides it provides them with an opportunity to interact socially with various kinds of visitors, elevating their social status and enriching their lives in general. IV. GUIDE LINES: 1. Telangana Tourism Home Stay will be categorized as follows a. Silver b. Gold 2. Telangana Tourism Home Stay establishments will be given only to the residential premises where the owner along with the family physically resides in the same establishment and letting out minimum one room & maximum five (5) rooms (10 beds) . 3. The scheme will be on Home Stay basis and charges will have to be levied accordingly. The type of breakfast to be offered will have to be specified, the charges will have to be displayed and the visitors will have to be informed in advance so as to avoid unnecessary dispute. 4. Once an establishment applies for classification, it will have to be ready at all times for inspection by the Classification Committee. No requests for deferment of inspection will be entertained. 5. Classification will be valid for Two years from the date of issue of orders. Further before expiry, the Home Stay Unit should apply Three(3) months in advance for renewal of the Unit. 6. Telangana Tourism Home stay Establishments applying for classification will have to provide all the information supported by required documents as per the following formats: a) Application format as at Annexure –I. b) Checklist of facilities as at Annexure –II. c) Undertaking as at Annexure –III. d) Police NOC at Annexure- IV 7. The application fees payable for classification/reclassification of Home stay will be as follows. The demand draft will have to be payable to "Commissioner / Director of Tourism, Government of Telangana, Hyderabad”. Star Category For Classification/Reclassification Silver Rs. 2,000/- Gold Rs. 4,000/- 8. An Telangana Tourism Home stay Establishment will be classified into the following two stage procedure. – a) The presence of facilities and services will be evaluated against the enclosed Checklist. (Checklist will have to be duly filled in and signed on all pages and submitted along with the application). b) The quality of facilities and services will be evaluated by the Classification Committee. Due preference will be accorded to the homes, which are able to provide Indian experience by way of local décor, authentic and exotic Indian cuisine etc. 9. The Classification Committee as specified in the guidelines will inspect and asses the home stay establishments, based on facilities and services offered. The Classification Committee will consist of the following: a) A representative of the Telangana Tourism Department b) Assistant Director, India Tourism-Hyderabad c) Principal, IHM, Hyderabad d) A representative of the concerned Police Station. e) A Representative from IATO. f) A representative from TAAI. 10. The Chairman and any 3 members will constitute quorum. The recommendation of the Committee will be approved by the Commissioner / Director of Tourism, Government of Telangana. 11. Any deficiencies/rectifications pointed out by the Classification Committee will have to be complied within the stipulated time which will be allotted in consultation with the representative /representatives of the establishment during inspection. Failure to do so will result in rejection of the application. 12. The Committee may recommend to the Commissioner / Director of Tourism, Govt. of Telangana a category either higher or lower than the one applied for. In case the category applied for is higher than the one recommended by the Committee, then the applicant will have to deposit the required fee for the recommended category. However, in case of the category recommended being lower than the one applied for, then there will be no refund of extra classification fee. 13. The Telangana Tourism Home stay Establishment will be expected to maintain required standards at all times. The Commissioner / Director of Tourism, Govt. of Telangana could authorize a surprise inspection of the establishment at any time without previous notice. 14. Any changes in the facilities of the Home stay Establishment will have to be informed to the Commissioner / Director of Tourism, Govt. of Telangana within 30 days. If any violation of this comes to the notice of the Committee then the classification will stand withdrawn/ terminated. 15. It is mandatory to maintain a visitor’s book and remarks obtained from the guests and the same is forwarded every month to Tourism Department, Government of Telangana. 16. The owner of the Home Stay is responsible for any casualty which may occur during the stay of the visitors and is liable to provide immediate medical and transportation assistance. Any loss sustained during the casualty will be compensated to the victim by the Home Stay owner. The Home Stay owner will be required to give an affidavit to this effect at the time of registration. 17. Commissioner / Director of Tourism, Govt. of Telangana may cancel the registration, if any complaint of any nature is received against the home stay owner. 18. No logo or name of the Telangana Tourism will be displayed in any form including the printed publicity material, cash receipt, letter heads, rubber stamps etc. By the Home Stay owners. Violation of this condition will attract cancellation of registration. 19. Any change in tariff, discontinuation of activity or inclusion of new activity from the tourism point of view implemented by the Home Stay owner should be conveyed to Telangana Tourism. 20. Hostels, Guest Houses, Club Houses, Paying Guest accommodation and any such type of accommodation where the owner/promoter of the establishment along with his/her family doesn’t reside within the same establishment are not eligible under this scheme. 21. Safety and security of the guests is the responsibility of the home stay owner. 22. All cases of classification would be finalized within 30 days of the application being made to the Commissioner / Director of Tourism, Govt. of Telangana in all respect. 23. In case of any dissatisfaction with the decision of the Committee, the establishment may appeal to the Commissioner / Director of Tourism, Govt. of Telangana for review and reconsideration within 30 days of receiving the communication regarding classification/ reclassification. No requests will be entertained beyond this period. 24. The rate of taxes for property, electricity and water to be paid for classified Home stay Establishments will be those prescribed by the appropriate authorities. 25. Department of Tourism, Government of Telangana reserves the right to modify the guidelines/terms and conditions from time to time. 26. The applications along with the requisite fees may be sent to:- Commissioner / Director Department of Tourism, Govt. of Telangana Tank Bund Road, Near Lumbini Park Hyderabad- 500 063 Phone: +91-40-23459282, Fax: +91-40-23222143 Email: commissioner.telanganatourism@gmail.com Web: www.telanganatourism.gov.in Annexure – I Application form for Registration of Home Stay Establishment 1. Name of the Home stay Establishment 2. Category applied for 3. Name and address of the promoters/owners with a note on their background 4. Complete postal address of the Home stay Establishment a) Tel. no b) Fax c) E-mail d) Mobile No. of the promoter 5. Distance of the Homestay Establishment in kms. from: a) Airport b) Railway Station c) City Centre d) Nearest main shopping centre e) Nearest bus stand /scheduled city bus stop 6. Details of the Home stay Establishment: (a) Whether owned or leased please enclose (copies of sale/ lease deed to be enclosed) (b) Whetherbuildingplanis approved from local authorities (copy to be enclosed) (c) Width of road on which establishment is located (d) Details of parking available in the establishment and or its vicinity (e) Plot area (Sq. mtrs.) (f) Covered area (Sq. mtrs) (g) (g) Number of rooms in the establishment (i) single-bed (size of each room) (ii) double-bed (size of each room) (h) Number of rooms (with attached bathrooms & WC) offered for letting- out under the scheme (i) Whether clearance obtained from police regarding the antecedents of the owners and proposed activity (copy to be enclosed) (j) Details of common areas for the following facilities in sq.mtr. (I) Lobby/Lounge (II) Dining space (III) Parking facilities (k) Additional facilities available if any (not mandatory) (i) Eco-friendly facilities (ii) Facilities for differently abled persons (iii) Internet Facility (l) Details of Fire Fighting Equipment/hydrants etc. if any 7. Type of food to be provided. 8. Tariff for rooms (a) Single-room (b) Double-room 9. Details of payment for registration (a) Demand Draft Number and date (b) Amount 10. Photographs of the building including interiors showing types of facilities available, bathroom, living room, bedroom, parking etc. 11. Details of enclosures 1) Note on background of the promoter 2) Particulars of family of the promoter/person authorized residing with him in the establishment giving age, profession and relationship of each with the owner/ person 3) Check list details as per Annexure II (enclose a copy of the checklist duly certified that the facilities are available in the establishment) 4) Consent of acceptance of the regulatory conditions (please enclose a copy of the prescribed undertaking as per Annexure III duly signed by the owner of the establishment) 5) Annexure IV ( Police Verification) 6) DD for Rs. The information and documents provided above are covered and authentic to the best of my knowledge Signature and Name of the owner in block letters Place: Date: Annexure II Checklist for approval & registration of “Home Stay' Establishment Sl. General Silv Gol Certification of the Observations No. er d establishment of the regarding the Classification facilities Yes/No Committee 1 Well maintained and well equipped *M M house and guest rooms with quality carpets/ area rugs/ tiles or marble flooring, furniture, fittings etc. in keeping with the traditional lifestyle. 2 Sufficient parking with adequate **D M road width 3 Guest rooms: Minimum one let-table room and maximum 5 rooms (10 beds). M M All rooms should be clean, airy, pest free, without dampness and with outside window/ ventilation. 4 Minimum floor area in sq. ft. for 120 200 each room. 5 Comfortable bed with good M M quality linen & bedding preferably of Indian design. 6 Attached Private Bathrooms with M M every room along with toiletries. 7 Minimum Size of each 30 40 bathroom in square feet. 8 WC toilet to have a seat and lid, M M toilet paper. 9 24 hours running hot & cold water M M with proper sewage Connections. 10 Water saving taps/shower D M 11 Well maintained smoke free, M M clean, hygienic, odour free, pest free kitchen. 12. Dining area serving fresh M M Continental and / or traditional Indian breakfast. 13. Good quality cutlery and M M crockery. 14 Air-conditioning / heating depending M M conditions with room temp. between degrees Centigrade in the offered room. 15 Iron with iron board on request. M M 16 Internet Connection. M M 17 A 15 amp earthed power socket D M in the guest room. 18. Telephone with extension D M facility in the room. 19. Wardrobe with at least 4 M M clothes hangers in the guest room. 20. Shelves or drawer space in the M M guest rooms. 21. Complimentary aqua-guard / M M RO/mineral water. 22. Good quality chairs, working M M table and other necessary furniture. 23. Washing Machines/dryers in the D M house with arrangements for laundry/ dry cleaning services. 24. Refrigerator in the room. D M 25. A lounge or seating D M arrangement in the lobby area. 26. Heating and cooling to be D M provided in enclosed public rooms. 27. Garbage disposal facilities as M M per Municipal laws. 28. Acceptance of cash/ cheque/ M M D.D. 29. Message facilities for guests. M M 30. Name, address and telephone M M number of doctors. 31. Left luggage facilities. M M 32. Assistance with luggage on D M request. 33. Safekeeping facilities in the D M room. 34. Smoke/heat detectors in the D D house. 35. Security guard facilities. D M 36. Maintenance of register for N M guest check-in and check-out records including passport details in case of foreign tourists. * ‘M’ stands for mandatory * ‘D’ stands for desirable Note:* The grading in the various categories will depend on the quality of accommodation, facilities and services provided. Annexure III Format for Undertaking To, The Commissioner / Director, Department of Tourism, Govt. Of Telangana, Hyderabad. UNDERTAKING I have read and understood all the terms and conditions mentioned in the guidelines with respect to the approval and registration of the Telangana Tourism Home stay Establishment and hereby agree to abide by them. The information and documents provided are correct and authentic to the best of my knowledge. Signature and name of the owner in block letters Place: Date: Annexure IV POLICE VERIFICATION This is to certify that Shri/Smt/Km ................................................……............ Son/wife/daughter of ………………………………………………………………………. ………………………………………..(address) since ………………………………(year) and an applicant applying for registration of his premises under the Telangana Tourism Home Stay of the Department of Tourism, Govt. of Telangana, bears a good reputation and that there are no adverse remarks/entries made against him/her or any members of his/her family at this Police Station. (Signature of S.H.O) along with stamp and address Date:- Place:- FORM OF REGISTER TO BE MAINTAINED BY THE OWNER OF ESTABLISHMENT S Name Age Perman Phone Nation Passport Number (a) Date From Purpose Signature l. of ent Number ality (Photo copy of and time of where the of visit N guest Address Passport & ID checking-in guest has o (s) Proof to be (b) checkin arrived enclosed) g-out Form of Notice to owners for removal of the name of his establishment from the Directory Whereas your residential premises at ..............is registered as an Establishment under Telangana Tourism Home Stay Establishment. And Whereas, it is hereby, inform you that Shri ............ has complained to the undersigned that …………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………… and gives you notice to show cause why action should not be taken against you, including removal of the name of your establishment from the directory and revocation of its certificate of registration, within a fortnight of the receipt of this notice, failing which it would be presumed that you have no explanation to make and thus necessary action as per law shall be taken without further notice. (……………………….) Commissioner / Director Tourism

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Discover the latest policy updates for your digital media startup. Keep your business compliant and informed with our comprehensive policy resources. POLICY Following policies of different states , UTs and Government of India have been featured and the list is ever-growing. Education Policy * Energy Policy and Renewable Energy Policy * Environmental Governance * Tourism Policy * Taxation Policy and Development * Poverty and Social Disparity * Urban Policy and Community Development * Finance, Banking & Monetary Policy * Industrial Policy & MSME Development * Strategic Relation and Security Andaman and Nicobar island tourism policy GOVERNMENT OF INDIA MINISTRY OF TOURISM AND CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION Final Report On 20 YEAR PERSPECTIVE PLAN FOR SUSTAINABLE TOURISM DEVLOPMENT IN UNION TERRITORY OF CHANDIGARH March 2003 Submitted by India Tourism Development Corporation TLC Marketing Pvt. Ltd. Deloitte Touche Tohmatsu India Private Limited 20 year Perspective Tourism Master Plan for Chandigarh Contents for the 20 Year perspective Tourism Master Plan 1. Executive Summary 1 2. The approach a. Guidelines for developing 20 year perspective Master Plans as issued by the Department of Tourism, Government of India 6 b. Background of Consortium partners 11 i. ITDC ii. Deloitte Touche Tohmatsu iii. TLC Marketing Pvt Ltd c. Approach 15 d. Approach to Environmental Impact Assessment 19 3. Background on the State 21 a. History b. Physical features, Flora and Fauna c. Current infrastructure i. Access – Road, Rail, Air ii. Water & Sewage iii. Power – Electricity iv. Industrial Estates – list of major corporates d. Demographics versus other Northern States District Profiles e. Chandigarh Headquartered Corporate Houses 4. Current Tourism scenario in the State 38 a. Current Chandigarh Tourism Policy b. Inventory of Accommodation c. Current Tourism Statistics 1 20 year Perspective Tourism Master Plan for Chandigarh i. By city ii. Comparative with other Indian States – employment, project spends d. Taxes on Tourism activities e. Fairs & Festivals f. Roles of relevant bodies i. State Tourism Development ii. Urban Development & Town Planning iii. Industrial Development g. Tourism activities of contiguous States 5. Assessment of Tourism Attractions of the State 65 a. How other “City States” have developed tourism b. Inventory of attractions i. Versus criteria ii. By type of tourist and linkages c. Current State Tourism Policy versus National Tourism Policy d. Potential markets and market segments for the State e. Shortlisted projects f. Approach to Environmental Impact Assessments 6. Marketing State Tourism. Case studies of Kerala, Rajasthan and Uttaranchal 79 7. Implementation of shortlisted projects 90 a. Setting up a system for coordination of Departments b. Assessing the economic impact of tourism 2 20 year Perspective Tourism Master Plan for Chandigarh c. Setting up Police outposts d. Setting up a system for accreditisation of shops and transporters e. Creating a Tourist/ Cultural Centre f. Promoting traditional cuisine g. Horse race track & Club h. Amusement park i. Linking the sightseeing j. Conference Centre k. Adventure Tourism and Wildlife Tourism 8. Attracting the Private Sector investments in Tourism 126 9. Summary Tables 147 a. Prioritisation of projects b. Job creation c. Funding of projects d. Visitor numbers e. Economic impact 3 EXECUTIVE SUMMARY This 20 year perspective Tourism Master Plan for Chandigarh attempts to identify short, medium and long term tourism projects for the Union Territory of Chandigarh using the National Tourism Policy as a guideline. However, all existing and planned projects of Chandigarh Tourism have also been addressed. In these cases, thoughts that complement/ supplement the current thinking have also been listed. We have examined the success of several other “City States” and how they have positioned themselves. Very few, like the Vatican, have the benefit of historical attractions. Some like the Bahamas, Bermuda and Mauritius have natural attractions like beaches. Some traditional trading centers like Hong Kong, Singapore and Dubai have developed as financial hubs. In nearly all cases, however, city states have developed man made attractions with an emphasis on world class recreation and leisure. Gambling – Macau, Monaco & Sun City Horse Racing in Hong Kong & Dubai Sporting events – Singapore, Hong Kong, Dubai, Monaco and Sun City Entertainment events – in all the above, Seychelles etc. Interestingly, most do not rely on immediate neighbouring countries as source markets. Several suggested projects do not have any precedent in India. As such, projections of usage and hence revenues are difficult to make. However, these projects have been endorsed by knowledgeable individuals in the Travel & Tourism industry based on their personal experiences. The Plan makes some observations on current practice. Several specific actions and projects have been recommended. These have been divided into those projects to develop and sustain tourism infrastructure and those that generate visitors. These are summarized in the following pages. In all cases, the involvement of the private sector has been examined. The Plan shortlists the following projects Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission approach” on the lines of Rajasthan’s Rajiv Gandhi Mission on Tourism Development a. Coordination between Chandigarh Tourism/ Chandigarh Hotels/ Town Planning/ PWD (B&R)/ PHD/ Police/ Trade Associations/ NHAI/ Indian Railways b. The Mission should have a mission statement, a manageable number of objectives and specific activity milestones for effective review. 2. Assessing the Economic Impact of Tourism in Chandigarh. Tourism will not get the attention it deserves unless it can demonstrate the economic and social benefits it generates. a. We have suggested annual surveys and the use of multipliers to measure the impact of tourism investments and of tourist spendings 3. Tourism Police outposts. Safety and security are a major concern of travelers. a. We have suggested Tourism Police outposts be set up in the proposed “Tourist Centres” in Chandigarh. The list of locations can be expanded over the Plan period. 4. Accreditisation of Shops and transporters. These are two areas where most tourists feel most insecure in terms of being cheated. a. For shops, we have suggested accreditising shops that have price tagged items and a reasonable return/ refund policy. Shops will carry a Chandigarh Tourism plaque and be advertised in an official map. For Taxis/ auto rickshaws. Must be metered and carry tariff cards. These will be identified with a plaque 5. Cultural/ Tourism Information Centre. This should showcase Chandigarh and be a cross between Dilli Haat and The National Crafts Museum. This center should provide information and reservation capabilities for potential tourists to Chandigarh and neighbouring States. These will provide employment to artisans/ performing artists a. We recommend arts/ crafts, State cuisine and performing arts be showcased b. We recommend some permanent stalls backed by open spaces for stall for celebrating State festivals c. Incorporated into “Recreation & Leisure Centres” in Kishangarh 6. Promoting Traditional Cuisines. Chandigarh has eight neighbouring States each with a rich cultural tradition. We propose that food and cultural festivals be held on a regular basis. We further propose that the existing facility of Kalagram, which has held successful festivals in the past, be utilised. 7. Horse Race Track & Club. There is no good Horse Race track in North India. North India is also home to about 10 stud farms. Hotels in cities like Pune and Bangalore have their week end occupancies boosted by punters from major metros. The Race Club can have other facilities to attract a permanent membership. 8. Amusement park. The Rock Garden/ Sukhna Lake/ Golf Course area is already one hub of tourist activity. An area for an amusement park, for a Sports Complex and a Tourist Health Resort have already been ear-marked in the Chandigarh Master Plan. We propose the Amusement Park be marketed to families traveling Delhi- Shimla with young children to encourage an overnight break. 9. Linking the sightseeing. The distance between the Rock Garden and the area identified for the Amusement park is a long walk but a short auto-rickshaw ride. We propose a vintage narrow gauge railway be set up to link all the points in this Recreation & Entertainment area. 10. Conference Center to attract Business Travellers. Chandigarh Tourism has already identified a plot in Sector 31 next to the CII Regional HQ. We believe that this can cement Chandigarh as the commercial center of North India. 11. Developing the City Centre – Sector 17 – as a social and cultural hub. There is already a trend in this direction. We recommend a partnership between the Sector 17 shop owners and Chandigarh Tourism to develop a calendar of events. We also recommend a relaxation in Excise rules in terms of bar licence costs and hours of operation. 12. Adventure Tourism & Wildlife Tourism. We do not recommend any additional activity in this area other than the ongoing levels. 13. Attracting the Private Sector. We have recommended a package of incentives to attract the Private Sector to invest in tourism related projects in Chandigarh. In all visitor generating projects we have recommended roles for the private sector As a “City State”, Chandigarh does not have the scope – or the space - to develop new projects over a 20 year time span. There is no particular need either in terms of funds or manpower to spread the suggested projects. Guidelines of Dept. of Tourism for 20 year Perspective Tourism Master Plans 1. Year wise phasing of investments required having regard to resources available 2. Plan should indicate short term & long term plans, targets and ground realities. 3. Plan should indicate all activities by agency with timeframes 4. Assess the existing tourism scenario in the state/UT with respect to existing traffic levels and inventory of - Natural resources - Heritage & other socio-cultural assets - Quantitative/ demographic factors - Services & infrastructure available 5. Plan should review the status of existing development/ investment for the development of tourism in the region 6. List and evaluate existing potential tourist destinations and centers and categorise them on the basis of - inventory of attractions - infrastructure available - degree of popularity - volume of traffic flow 7. Plan should analyse and categorise existing destinations and centers as - stand alone - part of a circuit - niche attractions for special interests 8. Plan should assess the existing infrastructure levels at identified destinations/ centers in terms of - quality of roads/ transportation facilities - civic amenities - en route transit facilities - boarding and lodging facilities 9. Plan should assess traffic flow for assessment of infrastructure requirements based on - Past growth - Suggested links and integration - Future expected developments - Likely investments from State - Investment climate/ incentive for private sector 10. Plan should attempt indicative cost configuration of likely investment on infrastructure under different heads and prioritise investment needs over 20 years 11. Plan should identify existing as well as new tourism projects including - expansion/ augmentation, - upgradation of services/ facilities - Destinations & centers 12. Plan should undertake product conceptualization cum feasibility for identified projects covering - locational evaluation - schematic product planning - quantification of individual product parameters - assessment of investment levels - project viability 13. Action plan for implementation of identified projects along with development of infrastructure in conformity with - State/ Central policy objectives & guidelines - National development and funding agencies - WTO’s Bali declaration 14. Project wise potential for employment generation including for women 15. Projection of domestic and foreign tourist arrivals for each proposed tourist place 16. Prioritise schemes based on employment potential and tourist arrivals 17. Prepare inventory of existing accommodation including paying guest and proposed needs split by various providers including various State Govt depts 18. Each project to be scutinised and finalized with a view to suggesting State Tourism projects to foreign funding agencies 19. Explore sources of funding such as FIs, TFCI. - Suggest incentives for private sector 20. Suggest institutional machinery in the State to oversee/ supervise the development of Tourism infrastructure 21. Build in facilities for performance of local artistes, cultural troupes 22. Cultural complexes to be suggested with the financial help of the State Dept of culture 23. Handicraft shops to be suggested. These can be run by women 24. Include development of potential health resorts. 25. Plan should have an Executive summary 26. Plan should include attractive packages/ schemes to attract private sector investments 27. Environmental issues shouls be dealt with in sufficient detail and EIA made in respect of new projects 28. Plans should include - carrying capacities - instruments of spatial and land use planning - instruments for architectural controls - strategy for local community participation & protection of cultural identity - Awareness programmes for local 29. Measures for mitigating adverse environmental impact and rehabilitation 30. Strategy for privatisation of State and State Tourism Corp owned tourism related properties 20 year Perspective Tourism Master Plan THE CONSORTIUM We believe that 20-year Tourism Master Plans require detailed knowledge in several domains. To address this need we have formed a consortium of experts. The consortium comprises of India Tourism Development Corporation – ITDC – Consultancy Division with relevant past experience in Master Plans, Technical Consultancy and project execution. TLC Marketing Pvt.Ltd, a marketing consultancy empanelled by The World Tourism Organisation (WTO), Madrid for various aspects of Tourism Development. TLC Marketing will ensure a balanced tourism plan that is marketable to both developers and the Tourist industry Deloitte Touche Tohmatsu, an international firm of Chartered Accountants and consultants with a wide range of experience in perspective planning in various industries. Deloitte Touche Tohmatsu also have access to their global expertise in the area of Tourism Master Planning. RELEVANT EXPERIENCE India Tourism Development Corporation ITDC was established in 1966 with the objective of developing tourism infrastructure and promoting India as a tourism destination. ITDC has a Consultancy Division which has completed many projects. ITDC has the capability of conducting Techno-Economic feasibility studies, providing Engineering and Technical Services, Mangement Consultancy and Advisory services, consultancy for Adventure Tourism. Assignments already completed by ITDC include Feasibility Reports for hotel projects in Baroda, Calicut, Cochin, Kanpur, Kohlapur, Lucknow, Nagpur, Nainital, Pine, Rishikesh, Varanasi, Raipur, New Delhi, Calcutta, Bangalore and Agartala 20 year Perspective Tourism Master Plan Tourism Master Plans for Assam, Nagaland, Orissa, Pondicherry, Sikkim, Punjab and Tripura. Technical consultancy for multiple hotels, youth hostels, forest lodges and restaurants Special projects for Rail Yatri Niwas, Indian Railways Catering, College of Combat, Institute of Water Sports at Goa. Project consultancy/ Execution – 28 hotels, the IITTM in Gwalior. TLC Marketing Pvt Ltd. The Directors of TLC Marketing have been involved with Tourism Development for almost 30 years and have had exposure to Tourism Planning in Egypt, Mexico and India. This has been mainly from the project developer’s aspect and are familiar with the requirements of the parties that invest in Tourism Development. They are also familiar with all aspects of tourism including resorts, cruises, timeshare, charters, conferences etc. Some relevant projects undertaken by the directors of TLC Marketing include Study for the India Convention Promotion Bureau on promoting conferences of various sizes to India Assignment with The Planning Commission for Tourism Development Plans for Uttaranchal and Uttar Pradesh. This included the development of a “tourist train” concept Review of Hotel classification norms covering Heritage and Resort hotels for the Govt. of India, Department of Tourism Feasibility studies for business and leisure hotels at over 40 destinations all India. Entry strategy for a hotel company into India looking at mid level hotels. This involves studying business destinations across India Strategy for a chain of Ayurvedic Spas, initially in the North of India Entry strategy into Timeshare for both mid-market and Luxury Resorts Launch of an Outbound Adventure Tour Operator 20 year Perspective Tourism Master Plan Deloitte Touche Tohmatsu India Private Limited Deloitte Touche Tohmatsu believes that for achieving a client’s business objectives, a variety of knowledge and skills are required. Our national coverage and international experience allows access to professionals in the industry and other areas of specialisations. Our clients include government bodies, non-government organisations, public sector organisations, private companies and international agencies. Brief details of some of our assignments in the hospitality, tourism and entertainment sectors is set out below: International assignments in hospitality and the tourism sector are detailed below: • Privatisation of Hungary Hotels, which comprises some 45 hotels and over 250 restaurants, in association with the Swiss Bank Corporation and Cazenove & Co. Our UK offices worked with our Budapest office on this extensive assignment. • Business valuation of Astir Hotel Company. We assisted the National Bank of Greece on the proposed sales as part of the Government’s privatisation programme. • Advised the public enterprises reform and divestiture secretariat of the Ministry of Finance, Government of Uganda, on the divestiture of Government owned hotels. • Valuation of four state-owned hotels in Morocco prior to their intended privatisation and sale for the Government of Morocco. In conjunction with the Deloitte & Touche Corporate Finance Group, investment memoranda were subsequently prepared to assist in the privatisation process. Indian assignments in Hospitality and Tourism Sector • Strategic advice to Quality Inns Private Limited. • Business plan for a holiday resort based in Kerala. This is under implementation. • Advisory services provided to an international chain of hotels • Business advisory services for Resort Condominiums International • Business advisory services for Singapore based company, for setting up operations in India in the area of serviced apartments and estate development. 20 year Perspective Tourism Master Plan • Business valuation and due diligence review for Landbase India Limited, • Business advisory services for The Radisson Hotel. • Entry strategy, valuation, negotiations and joint venture identification for Keystone and Venkys. • Trade survey for travel agents and tour operators for a large multinational company. • Review of project parameters and returns compiled for the airport expansion planned for Chennai by the Airports Authority of India. • Economic Feasibility study for setting up a permanent Trade Fair Venue, Madras International Exposition Limited, under the aegis of Federation of Indian Export Organisations (FIEO). Privatisation/ Disinvestment experience • Bharat Heavy Plates & Vessels Ltd., Visakhapatnam • RBL Limited, Calcutta • Tractors Corporation Limited • Bharat Goldmines Limited • Lamps Division of HMT Limited • Paradeep Phosphates Limited Ongoing disinvestments assignments include • IDCOL Cement Limited • The Fertiliser and Chemicals Travancore Limited • Instrumentation Limited • Braithewaite & Co. Limited • Bharat Heavy Plate limited 20 year Perspective Tourism Master Plan APPROACH Our approach is as follows 1. Review existing Tourism Policy a. This is reviewed in conjunction with stated National Tourism Policy as State Tourism activities should be in synch with National Policy b. Thisis also reviewed in terms of “Best Practice” of other Indian States and some Internationally successful players. 2. Validate Proposed projects a. Plans still to be implemented were reviewed to validate their broad feasibility 3. Suggest new Tourism Products a. This is done with costs, revenues, timelines and responsibilities. b. A broad Economic Impact assessment is made for each suggested product for both primary and secondary effects. Objective Our objective is to develop 20-year Perspective Tourism Master Plans that encourage sustainable tourism by achieving a balance between the growth of tourism on one hand and the impact on natural, heritage and cultural resources on the other. Criteria The Critical Criteria would be that the Plan should be viable. In other words, it should be attractive and marketable to all agencies involved – The traveler, the Travel industry, State and Government agencies, Financial Institutions, Tourism project developers and last but not least to the local population. The Plan will Clearly indicate short term and long term projects and targets Identify agencies involved and the actions required to be taken by each 20 year Perspective Tourism Master Plan Ensure that each action will have a time frame and an indicative cost Ensure each project will also indicate possible developers and possible sources of funding. Financial structuring arrangements, where relevant will also be indicated. Endeavour to involve the private sector in the development of the plans. This will ensure a buy-in to the finished product. Be based on secondary data – published data, supplied by the State and information obtained in discussions with informed individuals. METHODOLOGY Conduct Inventories Identify existing and potential - attractions - Infrastructure - Access - Environmental impact - Human factors Identify Specific projects Develop balanced Tourist products around each identified attraction Detailed Project analysis Identify each element, the possible developers, sources of funds, incentives etc Final Recommendations Shortlist projects, prioritise over 20 years. - Tourist projections - Employment and other economic benefits Identifying the attractions – the reasons for visiting. 1. The first step would be to make an inventory of all possible visitor attractions both current and potential. These would be studied under a. Long stay – natural and activity resorts such as hill/ beach/ health & fitness/ sports/ wildlife/ shopping and other activities 20 year Perspective Tourism Master Plan b. Short Stay destination – Business visitors, conferences, weekend stays, pilgrimage c. Short stay itinerary – where the attraction is part of an itinerary and dependent on other links 2. Each attraction will be assessed for “Carrying capacity” using absolute numbers as well as indices such as Tourists/ sq.km, Tourists/ 1000 population. This assessment will use international benchmarks and Best Practices. 3. The Environmental sensitivities will be addressed by a strategy to measure the impact on a. Air quality b. Water and water bodies c. Nature, both flora and fauna d. And on the attraction itself. 4. Based on the above, an assessment of the present and future needs of infrastructural services will be undertaken to cover a. Water b. Electricity c. Sewage and waste disposal d. Communications 5. Based on the potential markets for visiting the attraction, an assessment of the present and future requirements for access will be identified by a. Road b. Rail c. Air d. Water transport 6. There are Human Factors that will also be addressed. These will cover a. Employment b. Inflationary impact c. Cultural impact d. Alienation of locals/ Displacement 20 year Perspective Tourism Master Plan Identifying and Conceptualising Specific Tourism Products Having assessed the attractions available and the broad feasibility of each, the Plan will e develop a balanced Tourist product around each attraction. The Tourist product consists of the following 1. The attraction – the reason for the visit 2. Accommodation – requirements at each level a. Propose incentives for balanced development 3. Recreational facilities – to supplement the attraction. Eg. a hill resort could have rock climbing, paragliding, river & lake fishing, golf, entertainment and shopping 4. Local transportation a. Airport/ station transfers, shuttles, city sightseeing, public transportation 5. Information a. Signage, guides, brochures, photo ops 6. Wayside amenities a. Rest stops, service stations 7. Safety & Security a. Accreditisation of shops etc b. Tourism police Detailed Analysis and Final Recommendations After identifying the Tourism Products to be developed, the Plan will prioritise them over the 20-year perspective, each project will be analysed to detail The key agencies/ organizations involved in developing the product The investment required Identify possible investors and sources of funds and the processes to access these Possible incentives for the development Identify environmentally threatened places and buildings for restoration. Projection of tourist numbers – domestic and international Employment potential – occupations and income levels Other economic, social and cultural benefits Suggestions on marketing the products Environmental Impact Assessment Studies Environmental Impact Assessment (EIA) studies are complex exercises. They are also dependent on the specific projects. For example, projects next to water bodies would require a much deeper assessment of impact on water than other projects that would confine the study to the impact on ground water resources. In the Technical Bid for this project, the Consortium had clearly stated that we are not competent to undertake EIA and would not include them in the final report. However, we are listing out the essential aspects of EIAs. Each attribute must be monitored on a regular basis. Frequency of monitoring may vary from daily for some air samples to annually for soil characteristics. EIAs are best undertaken by specialist organizations like TERI, TARA etc. Attribute Parameters Ambient air quality SPM, RPM, SO2, NO2, CO, CO2, HC etc. Usually 24 hour samples twice a week. Meteorology Surface wind speed and direction, temperatures, relative humidity, rainfall Water quality Physical, Chemical and bacteriological parameters of surface and ground water Ecology Existing flora and fauna. For environmentally sensitive projects, inventory and state of health Noise levels Noise levels in DB(A) Light Lighting levels and impact on fauna, insects Soil Characteristics Parameters relating to agriculture and afforestation potential Land use Trends in land use change for different categories Socio Economic aspects Socio-economic characteristics, labour force characteristics, population statistics and existing amenities, current inflation Geology and mining Geological history, minerals details Hydrology Drainage area and pattern, nature of streams, acquifier characteristics of the area 20 year Perspective Tourism Master Plan for Chandigarh HISTORY India attained Independence in 1947; but in the process the territory of British India was partitioned to form India and Pakistan. The large and prosperous Province of Punjab, was divided and Lahore, its capital, fell within the borders of Pakistan, leaving Indian Punjab without a capital. Those who had been compelled to migrate to India keenly felt the loss of Lahore, a city much loved by its inhabitants. Though there was a temporary secretariat at Shimla in Himachal Pradesh, the political leadership decided on the construction of a modern and accessible capital. In March 1948, the Government of Punjab in consultation with the Government of India approved a 114.59 sq. km tract of land at the foot of the Shivalik Hills in Ropar district as the site of the new capital. The city was named after the Mother Goddess Chandi, (Chandi - Goddess of Power + garh - fortress). The temple of the Goddess is on Chandigarh-Kalka Road. The temple is known by the name of Chandi Mandir. Prior to the construction of Chandigarh, the present site was a typical rural tract, with a rainfed subsistence agricultural economy. It was dotted with 24 village settlements, surrounded by cultivated land parcelled into consolidated irregular, small fields. Each settlement had a number of mango groves remnants of which are still visible in parts of the city. There were banyan or pipal trees within the settlements or near village ponds. The majority of houses were kutcha or partially pucca. Among the physical features, the choes, with their broad, shallow, and dry sandy beds, constituted an important element of landscape. These represented undulations in an otherwise level topography. Hills and mountains provided a panoramic background. The new city was needed not only to serve as a capital but also to resettle thousands of refugees who had been uprooted from West Punjab. India’s first Prime Minister, Jawaharlal Nehru enthusiastically supported the project and took sustained interest in its 20 year Perspective Tourism Master Plan for Chandigarh execution. When he visited the project on April 2, 1952, he declared: “Let this be a new town symbolic of the freedom of India, unfettered by the traditions of the past, an expression of the nation’s faith in the future.... The new capital of Punjab will be christened as Chandigarh-a name symbolic of the valiant spirit of the Punjabis. Chandigarh is rightly associated with the name of Goddess Chandi — Shakti, or power.” The responsibility for the design was given to the French architect Le Corbusier or the Crow. With the help of his cousin Pierre Jeanneret, and that of the English couple Maxwell Fry and Jane Drew (alongwith a number of Indian architects prominent amongst them Chief planner Narinder S. Lamba & Chief Engineer J.C. Verma) Chandigarh, the present capital, came into existence at the foothills of the Shivaliks. Profile of People It was built in 1953 and serves as the capital of two states, i.e. Punjab and Haryana. It is administered by the Central Government and is hence classified as an Union Territory. Since 1986 there has been much talk about officially handling it to Punjab on the basis of demography. The issue however continues to be a matter of discussion with many political disputes. Chandigarh had to be a city of migrants as it was built on the land acquired and cleared of existing settlements. One of its objectives was to rehabilitate persons displaced from Pakistan in 1947. Early settlers in the city were government officials transferred from Shimla, the temporary capital of Punjab after partition and displaced persons from Pakistan in search of a new home. According to 1991 census data, around two-third of the city's population were migrants, the remaining one-third were locally born. About one-third of the migrants hail from Punjab, Uttar Pradesh comes next, having contributed one-fifth of them. Haryana, Himachal Pradesh and Delhi are other important contributors of migrants. The city has 20 year Perspective Tourism Master Plan for Chandigarh attracted migrants from distant states, such as Bihar, Tamil Nadu, West Bengal and Maharashtra. The number of migrants from Nepal is also considerable. Over one-half of migrants to Chandigarh came from other urban places; the rest had a rural base. An urban origin was more typical of migrants from nearby states, such as Punjab, Haryana, Delhi, and Jammu and Kashmir. Migrants from relatively distant states, such as Uttar Pradesh, Bihar, and Tamil Nadu, mostly had a rural origin. According 1991 census the Pakistan-born displaced persons reduced to about 4% of all in-migrants. In the early sixties, they accounted for nearly 40% of the total population. PHYSICAL FEATURES Location Chandigarh is located in the Northern part of India and bound by two states, Chandigarh has Punjab to its north and west and Haryana to its south and east. Chandigarh lies at 30o 44'N latitude, 76o 53"E longitude. 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Map 20 year Perspective Tourism Master Plan for Chandigarh ROAD MAP Road Transportation The Union Territory of Chandigarh is well served with by an excellent network of roads. The National Highway 21 ( Ambala – Simla) and 22 ( Chandigarh – Manali) link Chandigarh to rest of the country Buses of seven State Road Corporations connect Chandigarh with many cities and towns of neighboring states. The important cities that are connected by buses with Chandigarh are Delhi, Dehradoon, Simla, Manali, Jammu and major Towns of Punjab and Haryana. 20 year Perspective Tourism Master Plan for Chandigarh National Highway Development Project – Golden Quadrilateral & North South East West Corridors Note: Red Line: North South East West Corridors Blue Line: Golden Quadrilateral 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Rail Network : Rail Transportation Chandigarh is well connected on the rail network. The main railway routes passing through Haryana are: Kalka-Delhi, Chandigarh-Delhi, Kalka-Amritsar, Kalka-Jodhpur,Kalka-Hawrah,Amritsar-Hawrah, Kalka- Sir Ganganagar (Rajasthan). 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Air Network: Air Transportation Chandigarh Airport is 12 kms. from City Centre, Indian Airlines and Jet Airways connect Chandigarh with Delhi, Leh and Amritsar. Jet has daily flights Delhi – Chandigarh – Delhi. Indian Airlines has a weekly flight Leh – Chandigarh – Leh. 20 year Perspective Tourism Master Plan for Chandigarh Physical Features The geographical area of the U.T. Chandigarh is 114 sq. km. and another 25.42 sq. km. of the hilly area, which has now been declared as 'Sukhna Wildlife Sanctuary' was acquired for soil conservation works. Chandigarh lies at 280 feet above sea level, with an average altitude of 362m (m.s.l.). The location of Chandigarh is unique as it lies in the foot hill region and is also adjacent to the plains of north India. As such it contains the vegetation of the foot hills and the north Indian plains.Chandigarh has 27 villages in its jurisdiction and two satellite towns, Sahibzada Ajit Singh Nagar, conveniently shortened to SAS Nagar, now Mohali, in the Punjab territory and Panchkula in the Haryana territory. Climate Four seasons are noticeable as (i) the rainy season (late-June to mid-September); (ii) the post monsoon or transition season (mid September to mid-November); (iii) the winter of cold season (mid November to mid-March) and (iv) summer or hot season (mid-March to Mid-June). Southwest monsoons commence in late June and usually continue up to mid-September when there are high intensity showers and the weather is hot and humid. May and June are the hottest months of the year with mean daily maximum temperature being about 40oC and mean daily minimum temperature being about 25oC.January is the coldest month with a mean maximum being around 24oC and a mean minimum being around 1.8oC. Fauna In the small and large water bodies there are about a dozen types of fishes, of which Mahseer , Thail and Rohu are more well known. The common frog is Rana tigrina (Indian Tiger Frog) but the other ones are Indian Rice Frog and Indian Burrowing Frog. Two types of tortoise are found. Three four types of lizards are found in buildings, lawns, hedges, etc. and one of these attracts the attention by its brilliant vermilion colour during mating season. Snakes are of quite a many types as Russels Viper, Cobra, Blind Snake, Indian Python, Sand Cobra, Rat Snake etc. 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh has numerous types and the permanent population of birds, which may consist of over 100 different kinds. There are also migratory birds visiting during winter from as far off a region as Siberia. It is estimated that about 100 to 200 types of birds primarily visit Sukhna Lake. The number of migratory birds varies from year to year. The common mammals are Grey Musk, Shrew Monkey, Langur, Flying Fox, Tickellis Bat, Stripped Squirrel, Indian Rat, Common Rat, House Mouse, Porcupine, Indian Hare, Common Mongoose, Stripped Hyena, Jackal, Indian Fox, Nilgai, Blackbuck and Chital. Flora The flora of Chandigarh area is in fact very rich, existence of 860 species of flowering plants in Chandigarh and its neighborhood. This excludes the ornamentals species whose number is anybody's guess because amongst the residents of Chandigarh and neighboring areas garden culture and love for ornamental herbs and shrubs is fast growing. Chandigarh region is home to number of plant species with Medicinal importance. Areas like Shivalik Reserve Forests, Sukhna Catchment area, Rock Garden, Rose Garden, adjoining villages, are among the various places where different kinds of Medicinal plants and few to endangered species of the same can be found. The most fascinating feature of the City's landscaping is perhaps the Tree Plantation along avenues, open spaces, green belts and around building complexes. The total forest cover in Chandigarh is 32.42 sq. km., which forms 23.5% of the total area. The green spaces like Parks, Gardens, Green belts, Leisure valley and Road avenues etc. are in addition to the forest cover of 23.5 %. Thus the green cover in the city is more than 33 % with 26 types of flowering trees and 33 types of evergreen trees in Chandigarh. 20 year Perspective Tourism Master Plan for Chandigarh DEMOGRAPHIC INDICATORS Unit Year Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi Chandi All India Pradesh Kashmir Pardesh Pradesh garh Sq.Km. 1982 44212 55673 222236 443446 50362 342239 294411 1483 114 3287263 Share in India Percent 1982 1.34 1.69 6.76 13.49 1.53 10.41 8.96 0.05 0 100 Population Million 1991 16.46 5.17 7.72 66.18 20.28 44 139.11 9.42 0.64 846.3 Share in India Percent 1991 1.94 0.61 0.91 7.82 2.4 5.2 16.44 1.11 0.08 100 Population Density Per sq.km. 1991 372 93.0 76.0 149.0 403.0 129.0 473.0 6352.0 5632.0 274.0 Avg Annual Growth in Percent 1981-91 2.42 1.89 2.54 2.38 1.89 2.5 2.27 4.15 3.54 2.14 Population (1981-91) Population (Projection) Million 2001 20.1 6.8 10.1 81.2 23.8 54.5 174.3 14.4 0.8 1012.4 Urban Population (Projection) Million 2001 27.5 - - 26.9 31.9 25.4 22.7 - - 28.8 Sex Ratio Females/ 1991 865 976 923 931 882 910 879 827 790 927 1000males Urbanisation Ratio Percent 1991 24.6 8.7 25.5 23.2 29.5 23.0 19.8 90.0 89.7 27.0 Urban Density Per sq.km. 1991 5309 2114 3132 6054 4997 2238 4364 14313 8433 4092 Death Rate Per '000 1996 8.1 8 - 11.1 7.5 8.9 10.2 6.05 4.1 9 Live Birth Rate Per '000 1996 28.2 23 - 32.4 23.5 32.3 34 24.6 16.9 27.5 Work Participation Rate Percent 1991 31 42.83 NA 42.82 30.88 38.87 32.20 31.64 34.94 37.46 Male Percent 1991 48.51 50.64 NA 52.26 54.22 49.30 49.68 51.72 54.34 51.55 Female Percent 1911 10.76 34.81 NA 32.68 4.40 27.40 12.32 7.36 10.39 22.25 Source: PHD Chambers of Commerce. 20 year Perspective Tourism Master Plan for Chandigarh MACRO ECONOMIC INDICATORS Unit Year Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi All India Pradesh Kashmir Pardesh Pradesh Net State Domestic Product (NSDP) at Factor Cost*: - At current prices Rs. Million 1998-89 383990 49310 58120 610187.8 342900 **586500 1527260 365040 8755940 - At 1980-81 prices Rs. Million 1997-98 75450 $14,190 #17540 147480 101420 @116480 273650 *75740 323820 - At 1993-94 prices Rs. Million 1998-99 254090 NA NA NA NA **379720 971390 251650 NA NSDP Growth 1980-81 prices Percent 1997-98 1.1 NA NA 3.1 2 @0.4 2.2 3.3 87.3 Gross State Domestric Product Rs. Million 1997-98 374270 65040 72930 708320 503580 678050 1299770 445100 NA Per Capita Income at 1993-94 Rs. 1998-99 13084 8864 6658 7350 15504 7694 5890 19091 9739 Prices* 2.00 Sectoral Shares: - Agriculture Percent 1997-98 39 27.6 43 41.4 44 **34.2 37 1 31 - Industry Percent 1997-98 21 32.3 8 26.3 15 **24.088 20 83 28 - Services Percent 1997-98 40 40.1 49 32.3 41 **41.72 43 16 41 Sectoral Growth Rates: - Agriculture Percent 1995-96 -6 9 4 -2 0 -6 2 -40 -1 - Forestry & Logging Percent 1995-96 7 10 5 -12 1 2 -25 - -1 - Fishing Percent 1995-96 16 10 14 15 8 -12 6 3 5 - Mining & Quarrying Percent 1995-96 1 14 10 5 16 -18 1 -58 7 - Manufacturing Percent 1995-96 9 13 3 11 10 6 4 13 14 Per Capita Consumption Rs. 1995 5127 4347 7080 3442 5750 4503 3852 NA NA Expenditure * Note: Owing 10 differences in source material used, figures for different States are not strictly comparable. $: 1995-96 #: 1996-97 @: 1998-99 **: 1999-2000 Source: PHD Chambers of Commerce. 20 year Perspective Tourism Master Plan for Chandigarh MINIMUM MONTHLY WAGES OF WORKMEN Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi Pradesh Kashmir Pardesh Pradesh Chandigarh With effect from Jul-00 Jan-99 Mar-93 Mar-00 Nov.99 Feb-00 Jan-96 UNSKILLED 1914.86 1530 NA 825 1796.5 1560 1920 2419 1350 SEMI UNSKILLED A 1964.86 1695 NA 928 1941.55 928 2220 2585 1495 SEMI UNSKILLED B 1989.86 NA NA NA 1875.45 NA NA NA NA SKILLED A 2039.86 1950 NA 1032 2104.55 1032 2660 2843 1657 SKILLED B 2064.86 NA NA NA 1983.45 NA NA NA NA HIGHLY SKILLED 2114.86 NA NA NA NA NA NA NA NA EDUCATIONAL FACILITIES SCENARIO Recognised Educational Institutions in Northern Region (1998 - 99) State University Professional Colleges for High Middle / Sr.Basic Primary/Jr. * Education general Education School/Jr. School Basic College School HARYANA 5.00 45.00 169.00 3785.00 1788.00 10269.00 HIMACHAL PRADESH 3.00 6.00 557.00 1525.00 1189.00 7732.00 JAMMU & KASHMIR 3.00 12.00 38.00 1351.00 3104.00 10483.00 MADHYA PRADESH 17.00 70.00 413.00 8341.00 21108.00 86858.00 PUNJAB 5.00 64.00 193.00 3325.00 2527.00 12633.00 RAJASTHAN 10.00 70.00 267.00 5633.00 14807.00 35077.00 UTTAR PRADESH 28.00 174.00 676.00 8339.00 20675.00 94476.00 DELHI 11.00 24.00 64.00 1459.00 601.00 2676.00 CHANDIGARH 2.00 7.00 12.00 107.00 34.00 48.00 NORTHERN REGION 84.00 472.00 2389.00 33865.00 65833.00 260252.00 % TO ALL INDIA 35.44 22.17 31.88 30.12 34.62 41.52 INDIA 237.00 2129.00 7494.00 112438.00 190166.00 626737.00 * Includes Deemed Universities and Institutes off National Importance Source: PHD Chambers of Commerce. 20 year Perspective Tourism Master Plan for Chandigarh WATER SUPPLY Items Unit Period 1990-91 1998-99 1999-2K 2000 - 01 1 2 3 4 5 6 No. of Water Works Nos. NA 5 5 5 (Cums.) No. of Metered Connection Nos. 74892 82184 84294 120000 No. of Un-metered Nos. 9360 23464 23656 20241 Connection WATER CONSUMPTION (A) Domestic Kiloliters 67933 5227262 5334897 5943761 (B) Commercial / Industrial Kiloliters 7992 1833205 1881295 4940444 Per Capita Consumption Kiloliters 97 70 67 95 20 year Perspective Tourism Master Plan for Chandigarh POWER Items Unit Period 1990-91 1998-99 1999-2K 2000 - 01 1 2 3 4 5 6 Electricity Consumed Lakh KWH 5240.80 8401.89 8491.04 8715.36 Per capita Consumption KWH 816 988 964 955 Agricultural Consumption Lakh KWH 12.71 25.58 26.59 23.02 Industrial Consumption Lakh KWH 2005.16 1792.34 1865.46 1916.35 20 year Perspective Tourism Master Plan for Chandigarh POPULATION DATA 2001 - CENSUS (P) Population Total Rural Urban Population as per 2001 Persons 900914 92118 808796 Census Males 508224 56837 451387 Females 392690 35281 357409 Decennial Population Growth Absolute 258899 25932 232967 1991 - 2001 %age +40.33 +39.18 +40.46 Density of Population Sex PerSq.Kms 7903 2658 10194 Ratio No.of females per 1000 773 621 792 Males Population of 0-6 years* (I) Absolute 109293 14007 95286 Persons Males 59238 7562 51676 Females 50055 6445 43610 (II) Percentage of Total 12.13 15.21 11.78 Population Persons Males 11.66 13.30 11.45 Females 12.75 18.27 12.20 Literacy : (I) Absolute 647208 59547 587661 Persons Males 384563 40178 344385 Females 262645 19369 243276 (II) Literacy Rate 81.76 76.23 82.36 Persons Males 85.65 81.54 86.16 Females 76.65 67.17 77.53 * 6 years means completed 6 years as on 01.03.2001 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Corporates Name of the Organisation State Amrit Banaspati Co. Ltd. Chandigarh Bank of Punjab Limited Chandigarh Bhushan Industires Limited Chandigarh Bhushan Steel & Strips Ltd Chandigarh Chandigarh Distillers & Bottlers Ltd. Chandigarh Chandigarh Industrial & Tourism Development Corporation Chandigarh Control & Switch Gear Company Ltd. Chandigarh Dhillon Kool Drinks & Beverages Chandigarh Golden Laminates Limited Chandigarh Gorz-Beckert Asia Ltd Chandigarh Guru Nanak Paper Mills Ltd. Chandigarh IPF - Vikram India Ltd. Chandigarh Indian Acrylics Limited Chandigarh Indo - Swift Limited Chandigarh Industrial Cables India Limited Chandigarh JC Coach Builders Limited Chandigarh Kamla Dials & Devices Ltd. Chandigarh Khandelia Oil & General Limited Chandigarh Metro Expoters Limited Chandigarh Modern Steel Limited Chandigarh Mohan Meaken Limited Mohangram (Chandigarh) Munak Chemicals Limited Chandigarh PCP International Ltd. Chandigarh Punjab Alkalies & Chemicals Ltd Chandigarh Punjab Chemicals & Pharmaceuticals Ltd Chandigarh Punjab State Civil Supplies Corpn. Ltd Chandigarh The Punjab State Co-oop Milk Producer's Federations Ltd Chandigarh Rana Polycot Limited Chandigarh Shivalik Agro Poly Product Limited Chandigarh Singhania & Co. Chandigarh Surya Medicare Limited Chandigarh Variendera Agro Chemicals Limited Chandigarh Winsome Textiles Industries Ltd Chandigarh POPULATION DATA 2001 - CENSUS (P) Population Total Rural Urban Population as per 2001 900914 92118 808796 Census Persons Males 508224 56837 451387 Females 392690 35281 357409 Decennial Population 258899 25932 232967 Growth 1991 - 2001 Absolute %age +40.33 +39.18 +40.46 Density of Population PerSq.Kms 7903 2658 10194 Sex Ratio No.of females 773 621 792 per 1000 Males Population of 0-6 years* (I) Absolute 109293 14007 95286 Persons Males 59238 7562 51676 Females 50055 6445 43610 (II) Percentage of 12.13 15.21 11.78 Total Population Persons Males 11.66 13.30 11.45 Females 12.75 18.27 12.20 Literacy : (I) Absolute 647208 59547 587661 Persons Males 384563 40178 344385 Females 262645 19369 243276 (II) Literacy Rate 81.76 76.23 82.36 Persons Males 85.65 81.54 86.16 Females 76.65 67.17 77.53 * 6 years means completed 6 years as on 01.03.2001 Name of the Organisation State Amrit Banaspati Co. Ltd. Chandigarh Bank of Punjab Limited Chandigarh Bhushan Industires Limited Chandigarh Bhushan Steel & Strips Ltd Chandigarh Chandigarh Distillers & Bottlers Ltd. Chandigarh Chandigarh Industrial & Tourism Development Corporation Chandigarh Control & Switch Gear Company Ltd. Chandigarh Dhillon Kool Drinks & Beverages Chandigarh Golden Laminates Limited Chandigarh Gorz-Beckert Asia Ltd Chandigarh Guru Nanak Paper Mills Ltd. Chandigarh IPF - Vikram India Ltd. Chandigarh Indian Acrylics Limited Chandigarh Indo - Swift Limited Chandigarh Industrial Cables India Limited Chandigarh JC Coach Builders Limited Chandigarh Kamla Dials & Devices Ltd. Chandigarh Khandelia Oil & General Limited Chandigarh Metro Expoters Limited Chandigarh Modern Steel Limited Chandigarh Mohan Meaken Limited Mohangram (Chandigarh) Munak Chemicals Limited Chandigarh PCP International Ltd. Chandigarh Punjab Alkalies & Chemicals Ltd Chandigarh Punjab Chemicals & Pharmaceuticals Ltd Chandigarh Punjab State Civil Supplies Corpn. Ltd Chandigarh The Punjab State Co-oop Milk Producer's Federations Ltd Chandigarh Rana Polycot Limited Chandigarh Shivalik Agro Poly Product Limited Chandigarh Singhania & Co. Chandigarh Surya Medicare Limited Chandigarh Variendera Agro Chemicals Limited Chandigarh Winsome Textiles Industries Ltd Chandigarh 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Tourism Policy Chandigarh Tourism has declared the following vision “ Tourism as a major industry in Chandigarh is to be developed by Providing leadership, organizational and strategic direction, Improving the quality of tourism products, Developing places of tourist interest, Providing necessary facilities for all categories of tourist and Marketing Chandigarh’s Tourism products internationally and domestically So as to provide employment and economic, environmental, social and cultural benefits to the citizens of the city beautiful – Chandigarh” In the new economic scenario, Chandigarh Tourism has recognized the need to involve the private sector in the development of tourism infrastructure in conjunction with the Government. The following activities are included in the ‘Tourism Industry’ Accommodation facilities Restaurants and fast food facilities Transportation facilities Tourist entertainment Souvenirs With this background, the objectives have developed as 1. Employment generation. Tourism generates both direct and indirect employment 2. Attract private investment 3. Preserve heritage and tradition. As Chandigarh is a new city, the traditions are related with gardens and festivals 4. Preserve the environment 20 year Perspective Tourism Master Plan for Chandigarh 5. Diversification of the Tourism product into adventure sports, entertainment, leisure etc. 6. To provide adequate publicity both domestic and international 7. Create accommodation facilities – renovate and upgrade existing facilities 8. Develop human resources for Hospitality and Tourism. The following strategic projects have been suggested to implement these objectives 1. Develop Chandigarh as a convention city – attract the MICE segment 2. Eco- tourism wildlife park around the Sukhna Bird sanctuary 3. Sound & Light show at the Rock Garden 4. Further development of Tourist amenities at Sukhna Lake 5. Amusement park 6. Translites and signeages for the convenience of tourists 7. Tourist information center to house other State Tourism offices as well as railways, airlines and trade associations 8. Promotion of Rail Tourism – in particular on the Kalka-Shimla line 9. Promotion of Kalagram as a showcase for the Northern States 10. Development of innovative tourism packages o Buddhist places o Pilgrimages - Hindu and Sikh o Holiday packages to Hill stations o Heritage packages o Adventure packages o NRI packages 11. Promotion of off-season tourism 12. Special Tourism packages for NRIs 13. Development of Chandigarh as a Film City 14. Integrate the police to safeguard the interests of tourists 15. Promotion of week end golf packages 20 year Perspective Tourism Master Plan for Chandigarh Another major initiative has been an attempt to integrate Tourism Development in the Northern States of Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir via a ‘Tourism Advisory Board’. The Board would have the Tourism Secretaries of the participating states as members, the Chairmanship rotating between the States. The Board would also have prominent persons from the Tourism industry as members. The primary role is seen as Working out a strategy for integrated approach for promotion of tourism in the region Promotion of interstate Tourism via programmes such as Tourism Trade fairs & Exhibitions Setting up joint information centers Organising interstate package tours Collaboration on Tourism promotion schemes Joint participation in Traevl Industry Trade fairs Joint cultural festivals Linkages of websites Part of this initiative would be to declare a Special Tourism Area for a radius of 100 Km around Chandigarh with the prime objective of allowing the free movement of designated tourism vehicles. 20 year Perspective Tourism Master Plan for Chandigarh FAIRS & FESTIVALS Chandigarh citizens celebrate several festivals that are uniquely their own. The Festival of Gardens This is a three-day extravaganza organized in the last week of February; included on the national calendar of festivals. Initially called the Rose Festival it intended to encourage people to stroll through the Rose Garden and enjoy the sight of the blooms. Each year the festival grew: now it includes performances of music and dance, both classical and folk, flower shows, events for children, exhibitions by local artists, photographers and craftsman and a wide range of amusements. Since 1997 it is known as the Festival of Gardens. The city pulls out all the stops for this celebration, reminiscent of ancient India's Vasant Utsav in honor of spring. April Fools' Day (April 1) On this day poets from all over the country gather at Chandigarh to recite verses in a jocular vein. Even those who do not ordinarily enjoy poetry look forward to the Maha Moorkh Sammelan, or Conclave of Colossal Fools. No other city in India hosts such a gathering. Baisakhi Baisakhi is the first day of the new year in the traditional Vikrami calendar, it celebrates the wheat harvest, and it is one of the high points of the year for Sikhs as it is anniversary of the founding of Khalsa. As the capital of two basically agrarian states, Punjab and Haryana, this day sees festivities organized by both the state governments as well as the Administration of the UT, and of course many institutions in the city. 20 year Perspective Tourism Master Plan for Chandigarh The Mango festival This festival is held in June. Mango-growers from all over India are invited to enter their prize fruits in the various competitions. Visitors to the fair can see and taste all the traditional varieties of the fruit as well as the latest hybrids from the agricultural universities. It is also an occasion for agro-industries, and food industries processing mango into jams, pickles and canned fruit to display their wares. TEEJ Teej is a traditional holiday celebrated by women in the middle of the monsoon season-generally around the first week of August. The Rock Garden with its swings and pavilions is the festival venue and the day is basically a grand picnic with songs and dances, purchase of new bangles, painting the hands with mehndi. The Indo-Pak Mushaira This gathering in December brings together poets from India and Pakistan. The significance of this event is felt especially by the older generation whose memories go back to the years before the partition of India. For the younger generation it brings home the deep commonalties of language and culture that unite the people of two nations. The Chrysanthemum Show - in December turns the Terraces Flower Garden in the city's Sector 33 into a multi-coloured wall-to-wall carpet of chrysanthemums. Hundreds of varieties of the flower are on display and city gardeners vie for coveted honours in the competitions. The Plaza Carnival 20 year Perspective Tourism Master Plan for Chandigarh This Carnival is on every-Saturday-night is held on an open-air stage set up in Sector 17's central piazza. The weekly three-hour programme draws a large crowd and provides an opportunity for talented local singers, dancers, magicians, comedians, actors and acrobats to do their stuff. The Chandigarh Carnival This carnival is a three-day event celebrated in the second week of November shortly before or after Nehru's birth anniversary on November 14,otherwise known as Children's Day. The carnival opens with a colourful procession, which everyone is encouraged to join. The carnival is a time for students to show their talent (or simply have fun) and elders too participate in a number of competitions and exhibits. 20 year Perspective Tourism Master Plan for Chandigarh Roles of relevant bodies in Tourism The main bodies that generate and cater to leisure and business travel to the State are 1. CITCO – Chandigarh Industrial & Tourism Corporation 2. Urban Development and Town Planning Chandigarh Tourism. The Chandigarh Industrial & Tourism Development Corporation Limited (CITCO) was set up in 1974 for construction and allotment of industrial sheds and for supply of iron & steel to the industries in Chandigarh. Its original name was Chandigarh Small Industries and Development Corporation Limited (CSIDC). The Chandigarh Administration transferred Hotel Mountview and other cafeterias to the Corporation in 1982. It's name was first changed to Chandigarh Industrial & General Development Corporation Limited (CIGDC) and finally to Chandigarh Industrial & Tourism Development Corporation Limited (CITCO). In terms of Tourism responsibilities, Chandigarh Tourism plays both developmental and operational roles. Its prime areas of responsibility are 1. Promotion of Chandigarh and its attractions as destinations 2. Creation of tourism related infrastructure 3. Development of accommodation and restaurants 4. Activities pertaining to the preservation of art, culture, history and heritage of the State 5. Establishment of recreation and leisure facilities 6. Tourism related human resource development 7. Promotion of package tours 8. Information and signage 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Tourism is a profitable venture. A short overview of its performance over various activities is given below Unit Hotel Mountview 1997-98 Rs. - Lacs Sale Profit 824.55 215.71 1998-99 Rs. - Lacs Sale Profit 891.57 266.84 1999-00 Rs. - Lacs Sale Profit 1093.08 323.97 Hotel Shivalikview Hotel Parkview Chef Lakeview 677.08 127.68 111.28 145.49 9.98 16.04 651.46 121.22 117.20 81.74 -47.61 12.43 673.31 124.21 160.69 91.11 -4.60 39.98 Chef Bus Stand Rock Garden Canteen Canteens Tours & Travels 41.56 5.44 9.50 10.47 -14.55 -3.00 -18.59 -15.48 38.50 6.61 17.41 9.80 -10.07 0.14 -23.02 -15.24 36.89 1.24 16.88 7.96 -10.84 -0.54 -23.03 -13.54 20 year Perspective Tourism Master Plan for Chandigarh URBAN PLANNING The Department is headed by the Chief Architect who is the Ex-officio Secretary, Urban Planning. The Department consists of two wings. Architectural Wing Town planning Wing Architectural Wing This wing has five basic duties: • To design buildings for the Chandigarh Administration and work entrusted to it by various departments of the Central and State governments and autonomous bodies • To Co-ordinate with the various wings of the Engineering Department both in the planning and construction phases and to incorporate structural designs and other engineering services into the buildings. • Architectural supervision during the course of construction of works designed by the deptt. • To scrutinize building plans submitted to the Estate Office for approval of the Administration and to inspect commercial buildings for issuance of completion certificates by the Estate Office. The Chief Architect's jurisdiction encompasses the entire Union Territory. Town Planning Unit The Town Planning Unit consist of Senior Town Planner with supporting team of Divisional Town Planner, asstt, Town Planners and other draftsmen in different grades. The Senior Town Planner is responsible for implementing the Chandigarh Master Plan proposals. He prepares project reports dealing with different aspects of the development of the city and its surrounding area. He plans 20 year Perspective Tourism Master Plan for Chandigarh Industrial Development As this, along with Chandigarh Tourism, is part of CITCO, there is complete coordination within their roles and no overlaps. The Corporation was set-up in 1974 primarily for supplying raw-material to the small scale industries and for construction and allotment of industrial sheds. Some more activities were added subsequently. The details of the industrial activities in chronological order are as under: Year Activity 1974 Construction and allotment of industrial sheds. Supply of iron and steel to the SSI Units. 1978 Industrial Development and Facility Centre ( IDFC ). This Centre was setup with the assistance of Industries Department . 1979 Emporium as marketing outlet for the products of SSI units. 1992 Supply of Petroleum products- Agents for IPCL (Indian Petro Chemical Limited) 2000 Consignment Agency of Steel Authority of India Limited (SAIL) 20 year Perspective Tourism Master Plan for Chandigarh the Phase-II and II sectors and the left out pockets of Phase I and II with the aim of bring areas under intensive utilization. HE scrutinizes building plans and cases concerning construction in areas falling under the Periphery Control Act. He studies Urban trends, which will require plan revisions and plans for changing traffic and transportation needs. Rehabilitation and resettlement of squatters settlements and other rehabilitation housing projects come under his purview and he also outlines the statutory zoning plans in respect of land for commercial/residential/cultural/educational purposes. In accordance with the Estate Officer, the Senior Town Planner releases land for auction and sets plinth levels. He provides guidance to the Chandigarh Housing Board and prepares plan for the development schemes of Manimajra. He is involved in planning for the integrated development of the Chandigarh Inter-State Region. The Senior Town Plan's jurisdiction encompasses the entire area of the Union Territory of Chandigarh. 20 year Perspective Tourism Master Plan for Chandigarh Activities of contiguous states UTTAR PRADESH After the formation of separate hill state of Uttaranchal, UP doesn’t account for any breath taking topography as is associated with Uttranchal. Its most important physical feature is the River Ganges, which traverses the length of the state and accounts for some of the oldest cities/ regions of the world. Rivers are a significant physical feature and tourism resource. All important tourist destinations of UP have an attractive riverfront that can be developed. UP Government is concentrating on improving river-based experience by way of improving ghats, improving the experience at the ghats, encouraging water sports, river cruise, Better destination management at key tourism centers by way of urban decongestion, traffic management, ghats and river experience improvement and better accommodation facilities at Varanasi ,Allahabad and Agra. Product Innovation and better packaging of existing products a. The Bundelkhand area has a rich inventory of heritage properties. Lack of connectivity, infrastructure and communication facilities makes it difficult to create a tourism experience. Plans are to start a tourism train to provide connectivity, accommodation and basic infrastructure in a single product. It also provides a “theme” that is attractive and marketable. b. Agra as an International convention and events center. Plans to set up a international size convention facility. Agra has the advantage of instant international positive name recognition. It is well connected with Delhi gateway. Agra has numerous monuments besides Taj Mahal and numerous possible excursions extensions. Agra has ample accommodation in different ranges. 20 year Perspective Tourism Master Plan for Chandigarh UTTRANCHAL Tourism has been identified to have the potential to become the main stay of Uttranchal’s economy, and needs to be developed in planned and time bound manner. To achieve this objective the state has taken following steps The state has constituted a high-level Tourism Development Board, which will replace the existing tourism directorate. The role of the board will be a. Formation of a policy and strategy for development of tourism in Uttranchal b. Preparation of plans and guidelines for developing and strengthening tourism related infrastructure in the state c. Establish standards/norms for and forming policy guidelines for various tourism activities d. Strategy for mobilizing private sector participation and investments in the private sector. e. Single window Information and assistance center. Outsourcing Expertise The Uttranchal tourism board empanelled more than hundred experts/ agencies to seek services of specialists and consultancy agencies. The board identified seven projects and awarded the work to different agencies. These projects are master plans, which dovetail all developments and have a long-term perspective for sustainable tourism products. Destination Management The existing tourism centers need destination management plans to maintain and improve their effectiveness. Haridwar, Mussoorie, Nainital and Rishikesh being the key hubs through which pass the maximum number of tourists in the region would require immediate attention. 20 year Perspective Tourism Master Plan for Chandigarh Plans need to be made for better connectivity, city decongestion, improvements of accommodation etc. The master plan is being prepared for the Char Dham route, and same might be planned for other important destinations mentioned above. New Destinations New tourism destinations have been identified which will develop and marketed as spokes to hubs. These new destinations will also help in decongesting the hubs. Private Sector Participation The areas and opportunities have been identified for the private sector which are development of accommodation facilities for different categories of tourists, tourist resorts, specialized food restaurants, facilities for adventure sports, amusement parks etc. To make these investment opportunities attractive special incentives and concessions have been planned. 20 year Perspective Tourism Master Plan for Chandigarh RAJASTHAN Tourism is a significant contributor to the economy to Rajasthan economy. Rajasthan has adopted the mission approach for tourism sector to accord very high priority and ensure planned and time bound growth and development of tourism industry in the state to make it a truly “people’s industry” in Rajasthan. a. Rajasthan has estimated tourist accommodation of 19000 rooms in 772 hotels and as per assessment of the state tourism department, 20000 additional rooms will be required by year 2005.The state has decided to encourage more private investment. The state will encourage private investment in developing ancient buildings and heritage properties as tourist resorts; this will have dual advantage of preservation of heritage properties and additional accommodation. b. Traditionally Rajasthan has been depending on it heritage to attract tourists. Rajasthan Government is looking at ways and means of enhancing the tourist products. o The State has rich forest reserves and national parks like Sariska, Bharatpur- Ghana and Rathambore. Other areas, which have the potential for Wildlife, will be promoted. o Rajasthan has rich and varied heritage of handicrafts, handlooms and other products, which are appreciated by and purchased by tourists visiting the State. Efforts will be made to improve direct access of tourists to artisans. RTDC will develop shopping arcades in their existing properties and provide space to artisans to display and market their products. Efforts will be made to set up Shilpgrams and a Handicrafts Museum. o Experience has shown that Fairs and festivals have great tourist appeal and promotional value. Some of the fairs and festivals have become internationally popular like the Pushkar and Dessert Festival, 20 year Perspective Tourism Master Plan for Chandigarh Jaisalmer. The Government proposes to consolidate the facilities at such places to make these fairs and festivals more attractive. c. Destination Management o In view of possible exploitation of tourists, Government of may enact a suitable legislation for regulating tourism trade. o The Department of tourism will be empowered to license and inspect such establishments as are engaged in providing services of to tourists. Since there is an existing procedure for classification of Hotels, such establishments will not be brought under the purview of the legislation to avoid duplication of regulatory procedures. o Complaints received through tourists may be readdressed through Tourist Assistance Force. o Care will be taken to avoid unrestricted entry of tourists beyond the carrying capacity of National Parks and Sanctuaries. DELHI Delhi has a rich inventory of heritage properties. Delhi is one of the two major gateways to the country. Delhi has done very little to promote tourism in the state. This tourist has to come to Delhi for visiting all the popular tourist destinations in North India. Delhi is planning to set up 6/8 more Delhi Hatt type of facilities in different parts of Delhi. Efforts are being made to rejuvenate Tuglakabad Fort area. PUNJAB Punjab has done very limited to promote tourism in the state. It has limited heritage assets and the same have been neglected. The Golden Temple or Darbar Sahib is the most frequented pilgrimage center of the state. The Patiala Fort houses the National Sports Academy.Lately the Sheesh Mahal has been used as a backdrop to organize music concerts and contests and the area around the property has been improved. 20 year Perspective Tourism Master Plan for Chandigarh CHANDIGARH HOTELS HOTEL SECTOR AMAR 22 A ALANKAR 22 A AROMA 22 C CHANDIGARH 22 C CLASSIC 35 C DIVYADEEP 22 B G.K. INTERNATIONAL 35 C HERITAGE 35 C HIMANI'S 35 C JASMINE 35 C JAMES PLAZA 17 JULLUNDHAR 22 B KAPIL 35 B KC RESIDENCY 35 D KWALITY RESIDENCY 22 A Le CROWN 35 B MAYA PALACE 35 B METRO 35 35 C MONARCH 35 B MOUNTVIEW 10 B PANKAJ 22 A PARK INN 35 PICCADILY 22 B REGENCY 35 B RIKHI 35 B SAMRAT 22 D SHIVALIK VIEW 17 D SOUTHEND 35 C SUNBEAM 22 B CHANDIGARH YATRI 24 B NIWAS PRESIDENT 26 C SOLITAIRE NAC Shivalik Enclave PANCHKULA HOTELS North Park Panchkula - Shimla Road Prabhat Inn *** Panchkula - Shimla Road Oscar Regency Panchkula - Shimla Road Vikrant Panchkula - Shimla Road ZIRAKPUR HOTELS Mark Royal (10 Kms from Panchkula) Bristol (10 Kms from Panchkula) Shagun (10 Kms from Panchkula) Grow Green (10 Kms from Panchkula) NO OF ROOMS 16 12 30 16 14 14 28 14 17 14 N/A 16 13 26 14 16 26 16 14 156 14 26 48 25 16 16 13 57 20 26 30 20 12 50 30+ Info. Not avail. 12 (approx) 20 year Perspective Tourism Master Plan for Chandigarh State Luxury tax on room Qualifying rate -Rs Actual/ Published Sales tax on Food Sales Tax on softbeverages Sales tax on Liquor Annual Bar licence -Rslakhs Excise onconsumption- BeerRs Excise onconsumption-liquorRs Electricity / unit Elcetricity demandMonthperKVA/ 10 for Andhra Pradesh 5% 300 pub 8% 8% 8% hotel nil nil 4.61 108 Assam 20% all pub 7% nil nil 0.5 1.95+75% 3.75+75% 3.70+ 5% 70 Arunachal nil nil nil nil nil nil 0.5 nil nil 2.15 Bihar 7% 151 act 6+1% 11+1% 25+2% 3 1 6.75 2.92 125 Delhi 10% 500 act 8% 10% 20% 4.5 to 7.5 5.25 to 7.0 Goa 15% 500 pub 15% 20% on foreign 0.6 2.90 to 3.30 110 Gujarat 20% 500 act 12% 0.2 3.5 +45% Haryana nil nil NA 10% 20% 20% 5.75 4.02 Himachal Pradesh 10% 150 pub 8% 33% on out of state 0.7 2.8 Jammu & Kashmir 2% 8% 32% 1 3.18 Karnataka 15% 1,000 pub 10% 10% Indian 10% Foreign 60% 2.08 6.2 Kerala 15% 500 act 9% Local 5% imported 13 2 100% Madhya Pradesh 10% all act 9% 10% nil 2 3.63 122 Maharashtra 10% 1,200 act 20% 20% 20% 1.18 to 3.71 2.64 Orissa nil nil nil 8% Indian nil imported 20% 1.5 3.45 Punjab nil nil nil 9% nil nil 1.2 7.95 88 3.39 120 Indian nil imported Rajasthan 8% 1,200 act 14% 50.6% 1.5 to 6.0 11 31 3.72 20 year Perspective Tourism Master Plan for Chandigarh State Luxury tax on room Qualifying rate -Rs Actual/ Published Sales tax on Food beverages Sales Tax on soft Sales tax on Liquor - Rs lakhs Annual Bar licence Beer - on Rs consumption Excise liquor - on Rs consumption Excise Electricity / unit per KVA/ Month Elcetricity demand Sikkim nil nil nil 8% nil nil 0.06 2.5 Tamil Nadu 20% all Pub 8% 2.2 4 Uttaranchal 5% Uttar Pradesh 5% 1,000 act 8% out of state 32.6% 8 per hotel 8 48 4.13 West Bengal 10% a/c act 17% imported 30% daily 1 to 25 30 to 175 4.88 Chandigarh nil Source : FHRAI 20 year Perspective Tourism Master Plan for Chandigarh Transport taxes Token tax/ qtr Tax perseat/km Tax per day Tax per month Tax per week Total permonth All IndiaTouristPermitpermonth Delhi 35 seat coach 1675 560 1600 Ambassador 850 285 Esteem 1300 433 Haryana 35 seat coach a/c 8.53 4000 35 seat coach non a/c 8.31 Ambassador/ Esteem 875 291 Qualis- 9 seats 3175 1058 Punjab 35 seat coach 3175 nil Ambassador/ Esteem 800 267 Qualis- 9 seats 1000 333 UP & Uttaranchal 35 seat coach 14500 485 4835 Ambassador/ Esteem 730 243 Qualis- 9 seats 4350 1450 Gujarat 35 seat coach 9000 36000 Rajasthan 35 seat coach 20610 20610 2025 Ambassador 1000 1000 Qualis- 9 seats 3400 3400 Himachal Pradesh 35 seat coach 12000 4000 4000 Ambassador/ Esteem 386 130 Qualis- 9 seats 3250 1085 Madhya Pradesh 35 seater coach 3400 21600 Qualis/ Ambasador 210 Source : All India Transporters Association/ PHD Chamber of Commerce Employment in Hotels & restaurants Own Account Ent Establishments Total Number Employed Number Employed Number Employed Andhra Pradesh 69979 131,082 26504 134,009 96483 265,091 Arunachal 446 823 1029 4,740 1475 5,563 Assam 12005 18,186 14713 56,020 26718 74,206 Bihar 39822 62,201 21599 81,870 61421 144,071 Delhi 10917 14,822 10642 65,402 21559 80,224 Goa 1740 2,578 1189 9,331 2929 11,909 Gujarat 14759 22,622 12945 66,042 27704 88,664 Haryana 11971 15,360 5426 18,682 17397 34,342 Himachal Pradesh 7931 9,937 3214 11,651 11145 21,585 Jammu & Kashmir Karnataka 60093 103,972 34429 160,522 94522 264,494 Kerala 71472 101,290 27483 103,657 98955 204,947 Madhya Pradesh 39248 57,836 24412 96,007 63660 153,843 Maharashtra 47828 73,828 52237 312,763 100065 386,591 Manipur 2174 4,400 794 3,169 2968 7,569 Meghalaya 2222 4,430 3100 11,767 5322 16,197 Mizoram 1010 1,635 619 1,706 1629 3,341 Nagaland 589 1,301 949 4,179 1538 5,480 Orissa 34811 60,779 18007 68,292 52818 129,071 Punjab 10006 13,503 6694 23,984 16700 37,487 Rajasthan 29426 38,606 14820 50,224 44246 88,830 Sikkim 261 593 398 1,809 659 2,402 Tamil Nadu 85563 139,566 36637 167,673 122200 307,239 Uttar Pradesh 73911 103,649 28760 102,230 102671 205,879 West Bengal 68179 92,019 26508 115,903 94687 207,922 Andaman & Nicobar Chandigarh Daman & Diu Dadra & Nagar Haveli Lakshwadeep Pondicherry Source : department of Tourism Transport taxes Token tax/qtr Tax perseat/km Tax per day Tax permonth Tax per week Total permonth All IndiaTouristPermitpermonth Delhi 35 seat coach 1675 560 1600 Ambassador 850 285 Esteem 1300 433 Haryana 35 seat coach a/c 8.53 4000 35 seat coach non a/c 8.31 Ambassador/ Esteem 875 291 Qualis- 9 seats 3175 1058 Punjab 35 seat coach 3175 nil Ambassador/ Esteem 800 267 Qualis- 9 seats 1000 333 UP & Uttaranchal 35 seat coach 14500 485 4835 Ambassador/ Esteem 730 243 Qualis- 9 seats 4350 1450 Gujarat 35 seat coach 9000 36000 Rajasthan 35 seat coach 20610 20610 2025 Ambassador 1000 1000 Qualis- 9 seats 3400 3400 Himachal Pradesh 35 seat coach 12000 4000 4000 Ambassador/ Esteem 386 130 Qualis- 9 seats 3250 1085 Madhya Pradesh 35 seater coach 3400 21600 Qualis/ Ambasador 210 Source : All India Transporters Association/ PHD Chamber of Commerce 20 year Perspective Tourism Master Plan for Chandigarh Approach to Assessment of Attractions Successful tourism products are those developed to meet the demands of existing and potential markets. These market segments have also been analysed. While analyzing the attractions of Chandigarh, we kept in mind both Chandigarh Tourism Policy and the National Tourism Policy. The approach has been 1. Identification of market segments 2. Listing of all attractions in Chandigarh 3. Mapping the relationship between Chandigarh Tourism and National Tourism Policies 4. Study of “Best Practice” in other City States 5. From the above, a shortlisting of projects. 1 Fitness Trail High Court The Open Hand/ Dove – symbol of Chandigarh Rock Garden scuplture Marketing State Tourism Three case studies are attached – Kerala, Rajasthan and Uttaranchal – representing “Best Practice” in the Indian context. Recently, Maharashtra has been very active in promotion. Some pertinent observations are 1. Get the basics in place. In other words set the right conditions for enhancing infrastructure for tourism. Some specific actions taken a. Common approach by all Govt.Departments. Rajasthan’s Rajiv Gandhi Mission and Uttaranchal’s Tourism Development Board ensure that various Govt.Depts and private sector are involved in Tourism plans b. Giving Tourism Industry status. Kerala did this in 1986, Rajasthan in 1989 c. Outsource expertise. Uttaranchal and Rajasthan both utilize professionals for surveys and feasibility studies d. Involve Private sector. Kerala Tourism formed JVs with two major hotel chains to attract investments. It has further set up a Tourism Investment Agency. Rajasthan offered further assistance to develop Heritage hotels. Uttaranchal has earmarked accommodation, restaurants, adventure sports, amusement parks for private development. e. Develop Human resources. Rajasthan and Uttaranchal are encouraging private sector to set up Hotel management and Food craft institutes. There is emphasis on guide training and certification. Uttaranchal plans specialist training facilities for adventure sports. Kerala set up an Institute of Tourism & Travel Studies in 1988 in addition to the IHMCT in Kovalam. f. Emphasis on civic infrastructure. Identified by Uttaranchal as a key area. 2. Enhance the Tourism product. Apart from traditional reasons for visits a. Kerala – Ayurveda and Traditional festivals like Boat races, Elephant March, Nishagandhi Dance festival. Also developing a new Hill Station b. Rajasthan – Direct access to Handicrafts and Handloom artisans, Fairs and festivals, Wildlife. c. Uttaranchal – Adventure sports 3. Concentrate on a few destinations/ activities a. Kerala – Ayurveda, Calicut-Kasargod, Quilon-Alleppey b. Uttaranchal – four hubs of Haridwar, Mussoorie, Nainital and Rishikesh. Adventure sports c. Goa – holidays d. Rajasthan - Heritage 4. Manage Destinations. Involve host population – Rajasthan positions this as a ‘peoples industry’, better connectivity, city decongestion, Safety & Security of tourists – Kerala thinking of an insurance scheme, restricting entry into sensitive areas like National Parks, Registration of establishments catering to tourist needs 5. Product Positioning. Each State needs to develop a USP. a. Kerala – God’s own Country b. Uttaranchal – Every season is the reason c. Goa – 365 days on holiday 6. Promotion to target markets. a. Market segmentation – Relevant market segments, both domestic and international, should be identified geographically and by reason for visit. Eg. Kerala also targets NRIs b. Distribution – Ability to reserve hotels/ tours in source markets c. Sales - Participation in domestic and International trade fairs, familiarization trips for identified agents, sales offices in key markets d. Communications - Focused advertising in trade and travel related media, PR, Interactive websites, e-mail magazines, sweepstake prizes for high profile contests, familiarization trips for identified journalists i. Kerala has hired an agency in the US e. Database maintenance f. Marketing alliances – on-line airlines/ transporters, neighbouring States, destination co-op marketing. How other City States/ small countries position themselves Chandigarh is similar in situation to the city states and small countries around the world. The chart below attempts to analyse some of the more successful city states in terms of their drawing power City State Attractions Singapore Trading - Was a trading post to the Far East – Now a Financial hub – Connectivity to the world Manmade attractions – Jurong Bird Park, Night Safari, Sentosa Island & ropeway, Acquarium – Shopping, night markets – Golf Hongkong – now part of Trading China, but mainly unchanged Shopping Sports – Horse racing, rugby Macau Gambling – Casino/ Jai Alai Formula 1 races Monaco Gambling Casino & entertainment Formula 1 races Dubai Trading – similar to Singapore Shopping Sports – horse racing, power boats, golf, tennis, cricket Events Mauritius/ Bahamas/ Bermuda Beaches Off-shore companies Sun City, South Africa Casino, Golf,water sports, events Very few City States have the benefit of historical attractions such as at the Vatican. Some like Bahamas, Bermuda and Mauritius have the natural attractions of beaches. Most, however, have had to depend on manmade attractions. It is obvious that those city states that have had a history of trading, have managed to develop themselves as World Financial Centers. As part of this development, they have installed infrastructure for communications, in particular, very broadband channels for Internet. Another off shoot of this development is the growth in media. Dubai, in fact, is building a media city. However, the one striking feature in all these cases is the emphasis on world class standard Recreation and Leisure facilities. While facilities have been created for visitors, they are also used by the residents. – Gambling is a major attraction in Macau, Monaco and Sun City. – Horse racing is big in Hongkong and Dubai. – Sporting events attract people to Singapore, Hongkong, Dubai, Monaco and Sun City. – Entertainment Events are held in Sun City, Dubai, Hongkong, Singapore, Bahamas, Bermuda, Seychelles etc We believe that Chandigarh does have the potential to become a successful city state based on its own draw. It is interesting to note that city States like Dubai, Singapore, Bahamas, Bermuda, Mauritius etc do not rely on their immediate neighbours. Market segments for Chandigarh Tourism Market Segment Potential demand Potential Solutions Residents of Chandigarh Recreation and Leisure appear to be the main 1. Multiplex cinema halls demands. However, Chandigarh residents tend to 2. Amusement Park finish their working days relatively early and night 3. Night food bazaar cum entertainment entertainment demand is limited. 4. Horse Racing Neighbouring States Delhi 1. Transit traffic, specially families with small 1. Delhi - Transit Stopover traffic to Shimla or children on their way to Kulu/ Manali. These start 2. Haryana Kulu/ Manali later in the day from Delhi and the children get 3. Punjab - Short breaks restless after 4 to 5 hours. A good reason to stop 4. Himachal Pradesh Haryana would be an Amusement park. - Recreation & Leisure 2. Recreation & leisure. See comments above. None - Shopping of the contiguous states has developed good R&L - Business facilities except possibly the Gurgaon and - Meetings & Conferences Faridabad districts bordering Delhi. Punjab 3. Shopping. While Jalandhar and Ludhiana have now - Recreation & Leisure got good shopping facilities, they are still behind - Shopping the range offered by Sector 17. If this is combined - Business with R&L, it makes a powerful attraction. - Meetings & conferences 4. Business. This is normally connected with Himachal Pradesh Government. - Recreation & Leisure 5. Meetings and conferences. Chandigarh being the - Shopping State Capital of Haryana and the Punjab as well as - Medical the Northern Region HQ for several trade bodies, can satisfy this need 6. Medical. Medical facilities at the PGI are excellent. The new Fortis Hospital in Mohalli can also contribute to Chandigarh room occupancies Market Segment Potential demand Potential Solutions The Rest of India Apart from transit to HP, and a very small market No strong offer to attract this segment interested in architecture, the tourism demands from the rest of India are not met by Chandigarh NRIs – Also those of Chandigarh is the Gateway to the Punjab NRI’s could be encouraged to expose their children, many Punjab origin NRI Marriages of whom are negative to India, to the modern city beautiful - Chandigarh Other Foreign No real demand State Tourism Policy > Improving the Developing vs. National Tourism quality of places of Policy tourism tourist vvvv products interest Place Tourism on the Concurrent list Effective linkages and close coordination between Departments Safety & Security of Accreditisation Tourists of Shops, transporters Tourism Accounting System Computerisation Concentrate on one major project as State USP World Heritage sites as opportunity to expand cultural Tourism Themed Cultural Sound & Light Attractions at Rock Garden Providing necessary facilities for tourists Effective signages Have police posts at Tourism Information centres Provide a central reservation facility. Provide linkage between Rock Garden and Sukhna Lake and planned amusement park Other Chandigarh has already declared Tourism as an industry in 1994. However, incentives and concessions need to be reviewed Constitute a State Tourism Board/ Tourism Advisory Council Initiate a system for tracking tourism spends Secretariat & High Court complex?? Develop a documentary on the planning and development of Chandigarh State Tourism Policy Improving the Developing Providing Other > quality of places of necessary vs. National Tourism tourism tourist facilities for Policy products interest tourists vvvv Capitalise on Run regular Food traditional cuisines Festivals featuring foods from other States. Actively promote village tourism Exploit the potential of Sukhna Bird Create wildlife sanctuaries sanctuary awareness of the fauna Develop Adventure Improve the Development tourism with safety tourist amenities of the Sports standards at Sukhna lake. center at Kishangarh Recreation & leisure Develop a Dinner Develop an Multiplex Explore the are a vital component cruise on Sukhna amusement possibility of a of the local & regional Lake park. Race Track. This domestic tourism will help week market end occupancies in the hotels MICE to be developed Develop a for tourism, trade and convention commerce centre Develop Eco-tourism Create Develop the through grassroots, environmental Botanical community based consciousness garden movement through gardens Capitalise on the growing awareness of India’s holistic healing traditions Development of Incorporate shopping centers for traditional arts traditional crafts and and crafts with information on them Kalagram State Tourism Policy Improving the Developing Providing Other > quality of places of necessary vs. National Tourism tourism tourist facilities for Policy products interest tourists vvvv Promote the events, The quality of the A daily night fairs and festivals both Saturday Sector market can be locally and in the main 17 entertainment developed markets needs to be reviewed Provide the Convention infrastructure for center Business travel The following projects have been shortlisted Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Chandigarh through annual surveys and the use of multipliers 3. Setting up police outposts in the new concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops and transportation 5. Creating Tourist/ Cultural center Visitor generating projects 6. Promoting traditional cuisine 7. Horse Race track 8. Amusement Park 9. Linking the sightseeing 10. Conference center to attract business travelers 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism 13. Attracting the Private Sector Project 1 Effective linkages and close coordination between Departments There is a need to set up a system in Chandigarh to coordinate with other departments whose work has a bearing on Tourism. 1) Currently the following Government agencies have a direct impact on tourism products a) CITCO. Here, both Industrial development and Tourism come under the same department. b) Town Planning c) PWD (B&R) d) PHD for water, sewage & sanitation e) Police 2) Private bodies that are directly involved in tourism are the local chapters of a) FHRAI/ HAI b) TAAI/ IATO c) Transporters association 3) Indirect involvement by private sector corporations for business travel requirements and their related associations i) FICCI/ ASSOCHAM/ PHDCC etc. ii) Informed and committed individuals with current or potential interest in the State 4) Some Central Government agencies are also involved. These are a) NHAI b) Indian railways Two related approaches have been used by other Indian States Rajasthan has used a ‘mission’ approach whereby they have set up the Rajiv Gandhi Tourism Mission. This has the commitment from all State Ministries of giving tourism priority treatment. Uttaranchal is the first State to constitute a ‘Tourism Advisory Board’ with participation of both the Government and private sector The roles in planning and identification of projects, problems and solutions are similar. They vary in that the ‘Tourism Advisory Board’ is a body constituted under an Act with broad powers. The ‘Mission Approach’ is not a legal body and is probably easier to implement in states where tourism is not a major industry. Rajasthan - The Mission Approach This is exemplified by Rajasthan’s Rajiv Gandhi Mission on Tourism Development. While not a legal entity, the mission has A nodal agency in the Dept of Tourism, Art and Culture Collaborating agencies o RTDC o Dept of Urban Development o Dept of Archaeology & Museums o PWD o General Administration & Civil Aviation o Forest & Environment o Industries Dept o Devasthan Dept o West Zone Cultural Centre o Khadi & Village Industry Board o Archaeological Survey of India The Mission is structured with a Chairman – Chief Minister Empowered committee chaired by the Chief Secretary Mission Director – Secretary Tourism, Art & Culture District level Sub-Mission – Chairman is District Collector Site/ Local – mini mission A Mission Statement has been defined. Ten Mission objectives have been identifies and a 12 point strategy developed to implement the objectives. The mission statement seeks “To make Tourism the peoples industry”. The objectives and strategy were developed with the help of task forces that surfaced problems and solutions on a variety of subjects including Policy needs. 10 Milestones have been defined and for each milestone specific activity and deadlines detailed. The mission Director coordinates with other departments as well as professionals. The Directorate has the following Advisors Advisor Heritage Advisor Handicrafts Advisor Economist Advisor Media & Marketing Advisor Human Resource Development Advisor Research & Development Advisor Ecology/ Sociology As well as consultants from the private sector 1. Uttaranchal - Constitution of a Tourism Development Board A high level Tourism Development Board has replaced the Tourism Directorate. The responsibilities of this board are a. Formulation and Strategy for development of tourism in Uttranchal b. Preparation of plans and guidelines for developing and strengthening tourism related infrastructure in the state. c. Preparation of plans for various tourist segments and activities, identification and development of projects and ensuring their timely implementation. d. Establishment of standard / norms and framing of policy guidelines for various tourism activities. e. Formulation of a strategy for mobilizing private sector participation and investment in the tourism sector. f. A single window solution to all tourism related information, sanction for projects, escort services for obtaining clearances and approvals from other departments. 2. Identifying Key Projects - Based on the present tourist interest and the future potential in each destination. 3. Outsourcing Expertise - The tourism board empanelled more than hundred experts/ agencies to seek services of specialists and consultancy agencies. 4. Destination Management - The existing tourism centers need destination management plans to maintain and improve their effectiveness. Plans to be made for better connectivity, city decongestion, improvements of accommodation etc. 5. New Destinations - New tourism destinations have been identified which will developed and marketed as spokes to hubs to help in decongesting the hubs. 6. Private Sector Participation - The areas of accommodation facilities, tourist resorts, specialized food restaurants, facilities for adventure sports, amusement parks etc. Special incentives and concessions have been planned. 7. Human Resource Development - Plans to upgrade existing institutes and set up new institutes for diploma and degree training programmes. a) Specialist training for activities like adventure sports etc. b) Self-employment opportunities for local residents to encourage maximum participation of the host community. 8. Infrastructure Development Establishment of world class infrastructure facilities will be the highest priority of Uttranchal government. In order to do this, special efforts are being made to mobilize institutional resources and private sector investment and participation. Recommendation We recommend that Chandigarh start with a mission approach. This would require the backing of the Governor and the Chief Secretary to make it successful. The mission approach provides the coordination required and gives tourism a better profile with other departments. Project 2 Tourism Accounting System Tourism will not get the attention it deserves unless the positive impacts can be demonstrated. Several measures of the changes in economic activity can be generated. The most common are Changes in Sales or spending - The spending of visitors within the local area becomes sales or receipts for local businesses Changes in regional incomes - This is the sum of wages & salaries accruing to workers in these businesses and owners income and profits Changes in employment - Number of jobs supported by the given level of Sales. What is required to be measured for an impact analysis is the changes that occur with the introduction or closing down of facilities. In simple terms, the economic impact is Economic impact= change in # of visitors * average spend/visitor* Multiplier A visitor is defined by someone who lives outside the region so only ‘new’ spendings are measured. The overall impact is normally arrived at by c) Measuring distinct visitor segments eg. Day trips, transit, stayover, business travel, Government expenditure on tourism related activities including museums, cultural activities, recreational parks etc. d) Measuring spending in distinct categories – lodging, restaurants, meals, petrol etc. e) Allocating spending to receiving sectors and applying ratios and multipliers The first two measure primary effects. Secondary effects are of two types a) Indirect effects are changes in spending, income and jobs within the region in sectors that supply goods and services to the tourism sector. This requires an input-output matrix. b) Induced effects are the increased spends by residents from the incomes earned in tourism and the supporting sectors. Multipliers are required to capture the secondary effects and are generally sxpressed as a ratio to direct effects. These can be sales, income and employment multipliers. The World Bank has estimated that for every Rs 10 lakhs invested in India, the following number of direct jobs are created In Tourism projects 47.5 jobs In Hotels and restaurants 89.0 jobs In agriculture 44.7 jobs In Manufacturing 12.7 jobs Tata Consultancy Service has also estimated that for every direct job created in tourism, 4.62 indirect jobs are created in ancillary areas. The World Travel & Tourism Council uses a ‘Direct Revenue Multiplier’ in tourism of 2.07. While the intention of the Ministry of Tourism is to get a better understanding of the positive effects of tourism, at this stage the mechanism is not in place to collect the details in all sectors. Recommendation We suggest that Chandigarh Tourism puts in place a mechanism to collect data on direct effects. This may initially be in the form of annual surveys extrapolated to cover the State and calculated using the multipliers above. This will give Chandigarh Tourism the hard data required to substantiate the benefits of Tourism. Project 3 SAFETY & SECURITY SPECIAL TOURISM POLICE The National Tourism policy states that “There is a need for the creation of a special tourism police force for deployment at major tourist destinations. This will provide travelers security through a spirit of courtesy and hospitality.” While the creation of a special force at State level may not be feasible, the spirit of providing a sense of security to travelers is an important aspect. At the very least, all Tourist information centers – see note on the concept – should have a police outpost which can deal with crimes against tourists. The awareness of these police outposts should be widely created with hotels, restaurants and shopping centers in the relevant districts. There is no cost involved in this activity PROJECT 4. ACCREDITISATION OF SHOPS AND TRANSPORT AGENCIES Two other areas where most tourists feel insecure in the sense of being cheated are Tourist shops and transportation. It is suggested that Chandigarh Tourism institute a system of accrediting these establishments. For shops, the requirements are simple All items will be price tagged All sales will be subject to return in undamaged condition Shops will carry the accreditisation plaque/ sticker with the number of the monitoring agency For transport, again requirements can be kept simple Taxis/ rickshaws will be metered or carry a tariff sheet No fare will be refused if the taxi/ rickshaw is at a stand Participating transport will carry a plaque/ sticker with the number of the monitoring agency Participating transport drivers may be asked to wear a uniform In both cases, complaints will be taken up with the offending shop/ vehicle owner. A repeat complaint will bar the shop/ vehicle from carrying the plaque/ sticker. Recommendation We recommend that Chandigarh Tourism issue a tourist-cum-shopping guide – preferably in the form of a Chandigarh map - listing accredited shops and transporters. Maps should be given free at hotels, Sukhna Lake, Rock Garden and Sector 17 market. The cost of the guide can be recovered by advertising and sale of guides. PROJECT 6 PROMOTING TRADITIONAL CUISINES Indian cuisine is not just a trend internationally – no longer represented by just Tandoori Chicken – but within the country there is a growing interest in regional cuisine. Kerala vegetarian and non-vegetarian restaurants are thriving. Gujarati, Konkan, Chettinad and Punjabi outlets are being well patronized in the metros. In the past, extremely successful food festivals have been held at Kala Gram. Kalagram is an ideal venue between Chandigarh and Panchkula. It is suggested that State Tourism departments be contacted to conduct food festivals on an ongoing basis. Some arrangement will need to be worked out with the North Region Cultural Centre, but as this is a win-win situation for both parties – and the general public, this should be possible. Kalagram may require additional parking facilities. The neighbouring States of Himachal, Punjab, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan, Jammu & Kashmir and Delhi can all be approached to hold festivals in Chandigarh. Chandigarh Tourism is also looking at promoting outbound traffic to adjoining States, and they may wish to use this platform more often. If the months of May to July are excluded, it should be possible to organize a festival every month, thereby giving Chandigarh residents and visitors an additional area of recreation and leisure. The festivals should be accompanied with performing arts and display the State handicrafts. Recommendation We recommend food festivals of various states be held at Kala Gram on an ongoing basis. This activity does not require much additional infrastructure and is in fact a revenue generating activity. Visitor numbers Past food festivals at Kalagram have generated 4-5000 visitors per festival over a 3-4 day festival period. If festivals are held monthly at a fixed period, say second weekend of the month or the full moon nights, the numbers can be sustained. 9 festivals x 5,000 visitors per festival = 45,000 visitors Revenues Revenues to Chandigarh Tourism/ Kalagram will be generated by entrance tickets and stall rentals. Stall owners – handicrafts/ F&B – will have direct sales revenues. Assume expenditure @ Rs 50 per visitor for handicrafts/ F&B/ parking 9 Food & Cultural Festivals/ annum Entrance fees = Rs 10 x 45,000 Stall rentals @ Rs5000 x 9 festival x 15 stalls Revenues to stall owners 45,000 x Rs 50 Costs = Rs 4.5 lakhs = Rs 6.75 lakhs = Rs 22.5 lakhs Venue costs are minimal as infrastructure exists. There will be promotional costs Project 12 Wildlife Tourism The Government of India, Department of Tourism has identified the development of wildlife sanctuaries as a priority item. Specific suggestions are to improve the quality of tourist facilities including Visitor information/ interpretation centers. Chandigarh has the Sukhna Bird sanctuary. As a reserved forest, people are not allowed without permission. This area should not be developed further. However, Chandigarh also has a wealth of flora. While the gardens attempt to highlight this, it is not generally known that there are over 1000 variety of trees in Chandigarh. Recommendation We do not recommend any additional expenditure other than that normally budgeted for this activity. Project 12 A Adventure Tourism Chandigarh has limited scope for adventure tourism. Apart from promoting serious boating – rowing, sculls, sailing, regattas - in Sukhna Lake, the area is not conducive to pursuing adventure tourism. Recommendation We do not recommend any additional expenditure on this activity other than that normally budgeted. Upgrading the facilities for the above can be taken up by the private sector. Project 5 Concept for Cultural / Tourism Information Centres These should be part of the City ‘Recreation and Leisure’ complex, and are envisioned as centers to showcase the State – a cross between Dilli Haat and National Crafts Museum. At the very least they should have 1. Tourist office with all information on the State 2. Central reservation capabilities for hotel and tour packages. a. These can be manned/ funded by the State Hotel Association & State Travel agent associations b. Space can also be rented to airlines, railways and travel trade associations. 3. A permanent live exhibition of the State’s traditional lifestyle, arts and crafts. This can be modeled on the National Crafts Museum. a. Artisans sell their goods directly and/ or through a central shop. The center provides a platform for the artisan on a revenue share or straight lease. b. State produce can also be sold e.g Basmati rice 4. A permanent restaurant featuring the State cuisine. a. This should be leased with stipulations on the menu and service standards b. The area can also carry periodic photo exhibits/ art exhibits. 5. Some permanent shops can be incorporated and leased out. a. Factory outlets of manufacturers based in the State is one example. 6. An open air amphitheatre to showcase the State’s performing arts a. This should also have screening facilities for documentaries b. This can be leased for private functions including marriages, film shooting 7. Open spaces for putting up stalls for celebrating State festivals a. These can be handicrafts and food stalls leased to private parties. 8. Space should also be allotted to other State Tourism bodies 9. A police outpost where problems faced by tourists can be addressed. Estimated costs for construction of this cultural centers are Activity Budget Tourist office building with space for State tourist offices, Central 50 lakhs reservations office, restaurant and police outpost, other offices Live exhibition of State’s arts and crafts, permanent shops 10-15 lakhs Open air amphitheatre – 750-100 persons 10 lakhs Space for temporary stalls for State festivals 2 lakhs Recommendation This should be set up in the amusement park area planned near Sukhna lake. Visitor numbers The objective of this facility is to provide service, not generate additional visitors, though there will be an indirect effect. Revenues Office rentals 10 offices x Rs10,000/ month Restaurant rental @ Rs 20,000/ month Shop rentals 10 shops x Rs 20,000/ month Amphitheatre rentals 20 functions @ Rs 20,000 Costs = Rs 12.0 lakhs = Rs 2.4 lakhs = Rs 24.0 lakhs = Rs 4.0 lakhs Ongoing costs are for maintenance and common utilities @ Rs 24 lakhs/ year. Funding The initial capital required is Rs 70-75 lakhs. Breakeven is achieved in 4-5 years and thereafter, it is a profitable operation. Attracting the Private Sector While there appears to be no requirement to incentivise the building of hotels, there are other tourism related activities that would need incentives to attract the private sector. We recommend that Chandigarh Government consider the following to develop a package of incentives.. INCENTIVES FOR TRAVEL & LEISURE INDUSTRY 1. Assistance on project report preparation 2. Concessional land for specified projects 3. Entertainment tax exemption for 5 years 4. Capital investment subsidy of 20% subject to a maximum of Rs 20 lakhs 5. Recommendation of loans to Financial Institutions 6. Interest subsidy on loans from approved financial institutions 7. Energy subsidy 8. Concessions on stamp duties/ reimbursement – urban areas, rural areas 9. Concessions on Change in land use fees 10. Excise licence fees concessions 11. Concession on Transport taxes on vehicles used for this activity. INVOLVING THE NON TRAVEL & LEISURE SECTOR IN TOURISM ACTIVITIES Chandigarh has over 25 corporates and PSUs with turnovers of over Rs 100 crores. These all have some commitment to Chandigarh and can be approached for sponsoring various activities that can improve the tourist experience. Greening of the environment – road dividers, green belts, parks Cleaning of the environment – garbage bins and collection Sponsorships of o signage o projects such as handicraft villages o events such as local festivals o information kiosks o tourist literature The companies may be compensated in terms of exposure available. It is also common to have directional signs to the company premises. Project 7 Horse Race Course Horse racing is an activity that draws week end traffic. In India, the main race tracks are in Mumbai and Kolkata. These depend largely on the local population with free income. However, Pune and Bangalore both have successful race tracks where the attendance is from outside the city. The race season in these two cities fills hotels over the normally low weekends. Revenue sources for Race Clubs are Club memberships Sponsorship of Corporate boxes Club house activities F&B concessions/ sales Gate money from attendees. Sponsorship of races. Programme sales Programme advertising Horses pay to race/ stable Share of tote Off-season revenues are buoyed by off track betting. Race tracks around the country pay for live telecasts via satellite. o This brings in viewership of about 2 lakh people Race tracks are also labour intensive, both for the track and for anciliary activities like stud farms, training paddocks, stables and for manning the accommodations for staff, trainers jockeys etc. A quality race course with a 2000 meter track requires an area of about 200 acres depending on the shape of the plot. On clear grounds, a race track can be laid in 100 acres. The area around Chandigarh and Delhi have the best stud farms in the country. Many are owned by political figures. There are at least 10 stud farms in the North where horses are bought for racing across the country. Owners of stud farms currently need to travel to other race tracks to promote their products. The Delhi Race Course does not cater to quality horse races. Setting up a race track is complicated. Tracks like Hongkong, Singapore, Malaysia, Kentucky etc all have their own systems and one suitable for Chandigarh will need to be worked out in conjunction with stud farms, race horse owners, authorities etc. The modern tote systems are totally electronic and cost upto Rs 2 crores. They are backed by broadband access to allow off track betting and satellite broadcast/ reception. The indicated expense of setting up an entire race course with track, club house, stabling, accommodation, tote machines etc is in the region of Rs 40-50 crores minus cost of land. The facility is usually given on long lease. Note Mr. Narendra Lagad from Pune is an acknowledged authority on setting up race courses. He has set up one in Kandy, Sri Lanka. (Contacts are 020-6879495/ 6870217/ 098220-28285 e-mail : narendralagad@hotmail.com ) Recommendation Chandigarh further examine the feasibility of including a Race Course in the Master Plan. The Club can have other sports facilities to attract memberships. Accommodation for out of town visitors should also be examined. The entire project should be in th private sector. Visitor numbers Race attendees 15 race days x 5000 attendees = 75,000 30 off track x 1000 attendees = 30,000 Club Members Permanent members = 500 Out station members = 300 Revenues 1. Gate money Race days 75,000 x Rs50 = Rs 37.5 lakhs Off track 30,000 x Rs 20 = Rs 6.0 lakhs 2. Club memberships 500 members x Rs 2 lakhs = Rs 1000 lakhs 300 outstation x Rs 75,000 = Rs 225 lakhs 3. Monthly dues + usage 300 x Rs 1000 = Rs 3.0 lakhs 300 x Rs 400 = Rs 1.2 lakhs 4. Company sponsored boxes 10 x Rs 5 lakhs/ year = Rs 50 lakhs 5. F&B concessions 45 days x 5 concessions x Rs5000 = Rs 11.25 lakhs 6. Programme sales 1 programme per 4 attendees xRs 10 = Rs 2.6 lakhs 7. Programme advertising @ Rs 1 lakh a programme x 45 = Rs 45 lakhs 8. Race charges 15 races x 8 horses x Rs 5000 = Rs 6.0 lakhs 9. Share of tote 5% of 105K attendees x Rs 200 per = Rs 105 lakhs Plus royalties for live telecasts. Costs - Ongoing 1. Race purses/ prizes – At least 2 prizes per meet can be sponsored by Corporate Houses. 2. Personnel – This includes a. Tote supervisors/ tellers/ gate entrance/ horsemen’s book keeper b. Racing secretariat/ starter/ announcer/ stewards/ paddock judge. Some of these can be voluntary positions c. Club house personnel d. Track maintenance/ security 3. Equipment maintenance. This can be outsourced 4. Insurance 5. Utilities 6. Track Maintenance 7. Advertising. Programme printing Funding recommendation The requirement is Rs 40-50 crores plus cost of land. The entire project should be tendered to the Private Sector. There are a variety of ways this can be managed from JV to fixed leases to profit/ revenue sharing. Project 8 Amusement Park Attracting tourists en route to Himachal Pradesh Up to less than ten years ago, given the state of the highways and the quality of cars, most tourists driving from Delhi to the Himachal destinations of Shimla and Kullu- Manali required up to 6 hours to reach the Chandigarh environments. For many, especially those on their way to Kullu-Manali or those traveling with young children, a stop-over in Chandigarh was very convenient. Today, the distance is covered in 4 hours or less and Chandigarh is now accessed before lunch. Given that the average person can comfortably drive 400 Km or 6 hours a day, they can easily reach Shimla. Also given the fact that car ownership is increasing at over 18% a year and that domestic tourism is increasing at 5% a year, traffic to Himachal out of Delhi will only increase over the next decade. The increased tourism promotion activity of Uttaranchal will also spur the HP Government to promote tourism more actively. Therefore, it is imperative that some portion of the transit traffic to Kullu-Manali is attracted to overnight in Chandigarh. The logical segment to attract is those traveling with children as children tire of long car trips. In short, the attraction should be oriented to children. Therefore, we propose an amusement cum water park. The water park would be a major attraction as most movement to the hills is in the Summer months. This need not be on the scale of a Disney World, but the rides and facilities of Appu Ghar but with quality equipment would suffice. This would also be a facility for the local population of Chandigarh, providing reasonably priced family entertainment, currently available in very limited scope. The ideal location for this facility would be in the Kishangarh area, adjacent to the current leisure areas of Sukhna Lake, the Golf course and the Rock Garden. This has already been identified by Chandigarh Town Planning. The park should be marketed to the specific segment of families with small children traveling to Kulu/ Manali. Possible facilities in an amusement park are listed below. While weekend usage will be high, it is necessary to balance the products to drive traffic throughout the week and throughout the day. The analysis below attempts this. Weekday usage Invest Direct Indirect Attraction AM PM Night ment jobs jobs Amusement Park - Ferris Wheel, slides, rides, dodgem cars Med Hi Hi Animal rides Med Hi Lo Bowling Med Hi Hi Casino/ Slot Machines Lo Med Hi Cultural Centre - Dilli Haat style to showcase the State Hi Hi Hi Fairground stalls - games of chance and skill Med Med Hi Food Court - Vishala/ Chowkidana Lo Lo Hi Go-karting Lo Lo Hi Kiddies play centre - Primeplay, Softlands Hi Hi Med Mini-golf - Putt Putt Med Med Hi Science Centre- Eg. Panorama in Kurukshetra Hi Hi Lo Shopping mall - designer shops a la Santushti, factory outlets, discount clubs Hi Hi Med Roller Skating rink Lo Med Hi Swimming Pool - heated(?) Hi Hi Hi Water Park Lo Med Hi Mini - Zoo Hi Hi Med Name of Park Area in Annual Entrance fees excluding video acres Visitors games and some selected rides. lakhs Child below 1 metre free. Essel World, Gorai 64 18–20 Child Rs.200/ Adult Rs 250 Water Kingdom, Gorai 24 12-14 Child Rs225/ Adult Rs 275 Nicco Park, Kolkata 40 12-13 Kishi Kintha, Chennai 10 VGP Universal, M’puram 8 Appu Garh, Delhi 6-7 MGM, Chennai 5-6 Fun city, Chandigarh 4 Child Rs140/ Adult Rs 140 Fun & Food Village, Delhi 12 5 Nicco Bhubhaneswar 15 2-2.5 Nicco Jamshedpur 8 2-2.5 Great Escapes, Nagpur 2 Visitor numbers Given that Fun City, with its less than prime location, attracts around 5 lakh visitors a year, and that the recommended location can easily attract highway traffic to Himachal, it is not unreasonable to base visitor numbers at 5 lakhs a year going up to 7 over 3-4 years. Visitor spends Factoring in student discounts and free children, Essel World/ Water Kingdom average Rs 175 per visitor. In Chandigarh, the average will probably be around Rs 150. In addition, visitors spend on parking, F&B and souvenirs as also on specialized rides and video games. An average visitor spend on items other than entrance is taken at Rs 50 per visitor. Therefore revenues can be assumed to be 5 lakhs x Rs 150 = Rs 7.5 crores on entrance fees and a further 5 lakhs x Rs 50 = Rs 2.5 crores on other items. Total revenues Rs 10 crores Costs It costs roughly Rs 1.0 crore an acre to create an amusement park. The investment in Chandigarh will be in the region of Rs 15 crores. Funding It is recommended that Chandigarh Tourism tenders the entire project to private sector. There a variety of ways this can be done from JV to various types of leases. Marketing This will be done by the amusement park operator. Project 9 Linking the sightseeing Chandigarh Tourism has recently introduced the Hop-on Hop-off bus linking the sightseeing of Chandigarh in an extremely user-friendly manner. This works very well for attractions that are fairly wide spread from each other where customers are willing to wait the 15 minutes to half an hour for the next lift. However, when attractions are relatively close together, waiting for the bus versus walking to the next attraction becomes a dilemma and an irritant. The main case in point is the 1 km distance between the Rock Garden and Sukhna Lake, both ‘must see’ attractions of Chandigarh. The walk versus the wait for the bus, specially with children, are both unattractive options! The other alternative option is to pay a hefty fare to the auto rickshaws It is understood that Chandigarh Town Planning has proposed leisure activities in the area beyond the Lake and between the existing Golf Course and Kishangarh. These are A sports complex Health resort/ picnic huts Amusement park This, along with the activities already existing in the Sukhna Lake area, make this area a hub of leisure activities, visited by all Chandigarh tourists and most Chandigarh residents. There are several possible solutions to ease this situation for the Chandigarh tourist. Regulate the auto rickshaws to charge the official fares o Auto rickshaws will probably boycott the stand as the potential fare is the minimum drop of flag amount. o It is probably not economically viable to increase the number of buses that would be required to increase frequency over the entire circuit. Introduce a shuttle bus between the two places o This would require one more bus to shuttle every 10 minutes o Customers may not be willing to pay any amount over and above the basic Hop-on Hop-off fare for a bus service that is seen to be part of the same system. Introduce a novel form of cheap transport between the two locations. Some alternatives o Animal drawn buggies o An elevated monorail/ rail system It has been indicated that a 2 Km elevated track would be extremely costly. The monorail is necessarily electric o A conventional rail track with ‘antique’ engines and coaches in miniature. This would be like the narrow gauge railway to Matheran/ Darjeeling. The engine would be a diesel/ electric engine and could be designed like the ‘Fairy Queen’. This would be an attraction in it’s own right. A diesel/ electric train can be run very cost-efficiently. Pollution versus a steam train is minimal Recommendation It is recommended that a narrow gauge track and rake be commissioned to the private sector. Revenues From ticket sales The Rock Garden receives an average of 3,000 – 5,000 visitors a day. All visitors to the Rock Garden also go to Sukhna Lake. With the development of the Recreational Area, the Sports complex, the Tourist & Healht Resort and the Amusement park, the number of visitors can only increase. If 35 -40% of the visitors use the transport, which is an attraction in itself, this is roughly 1500 passengers a day @ Rs 5/ passenger = Rs 2.25 lakhs/ month. If running/ maintenance costs are 50%, net profits are Rs 1 lakh a month for a 70 month breakeven. If the Amusement Park and Tourist Health and Sports Centre are developed in Kishangarh, the numbers will rise dramatically. In addition, there will be opportunity of generating revenues from advertising on the train. Costs The estimated cost for setting down 2 Km of track is Rs 20 lakhs and the cost of the train, 4 coaches with 50 passenger capacity is Rs 20 lakhs. The engine is Rs 30 lakhs for a total project cost of Rs 70 lakhs Sources of funds It is recommended that this project be funded by Chandigarh Tourism. The Indian railways may be approached to set up a mini rail museum in this area. Marketing There is no marketing and promotion necessary and hence no specific marketing costs. Project 10 Conference Centre for Business Travel Businessmen travel to Meet buyers Meet suppliers Visit Home/ branch offices Incentive travel – where the travel is an incentive reward for better performance Attend conferences – own company and business associations The first three reasons for travel cannot be influenced by third parties. Business travel however can be generated to particular destinations through incentive travel and through conferences, conventions and exhibitions. Apart from road, rail and air access which is a common essential to develop these activities, and which is adequate in Chandigarh, each of the above also has its own requirements. Incentive Travel Incentive destinations are typically not those with cultural attractions but those with a wide range of leisure activities and nightlife. The participants of an incentive group are all prize winners of performance awards and are looking for a fun time in a place that ordinarily would be out of reach of their pockets or regular family holiday destinations. Chandigarh is not suited for incentive travel. Meetings, Conventions and Exhibitions Meetings and conferences These are traditionally organized by companies for their own staff, distribution chain and, occasionally, suppliers. They are company need-based to communicate messages that require some interaction to a medium sized audience. The size of the company in terms of number of people and the spread of distribution are the prime drivers of meetings and conferences. Apart from companies headquartered in Chandigarh, those headquartered in the surrounding districts of the Punjab and Haryana are also candidates for holding meetings and conferences in Chandigarh. A listing of such companies is attached. Conventions and Seminars These are meetings held for multiple organizations interested in the same topic. They are usually organized by industry associations, professional associations, management associations, universities and NGOs to discuss topics of common interest. Among the more common conventions are various medical disciplines, religious, environmental subjects etc. However, the local chapter of the association needs to drive the organization of conventions and seminars. Typically, a bid document is put up to the national body that then may make an inspection trip to view facilities. The bid is normally submitted with comprehensive back-up documentation which apart from the core expertise is exhibited, the documentation covers extra-curricular activities during the day for spouses and evening and night entertainment, accommodation facilities, transportation etc. The local chapter must also organize the convention/ seminar. This can be fairly complicated and many organizations do not have in-house expertise. Successful conventions require that organizers are educated in meetings management. Cities that have evolved as convention destinations generally have a dedicated ‘Convention Visitors Bureau’ that works with local organizations to generate conventions. The Bureau has full time employees and a committee made up of representatives from the local tourism, hospitality, transport facilities as well as Associations. The attachment gives some organizations that can generate conventions in Chandigarh. Exhibitions Exhibitions are held to display products. These may be organized by Companies – A launch of new products is usually accompanied by an exhibition Associations – Manufacturing associations, agricultural associations and other industry associations including travel, automobile, job fairs all require exhibition area. Exhibition halls, typically being unfurnished have multi usage potential such as marriages, concerts and other social events. It appears that there is scope for a meetings facility in Chandigarh. Given that hotel capacities, both current and in the future, will be contained by town planning, the conference facility should not be too large. Chandigarh Town Planning has already identified a 7 acre plot in Sector 31, next to the CII Northern region Headquarters. Recommendation It is suggested that this offers A venue for General Body meetings of 600-800 persons (Approx 600-800 sq.mtr). This would be auditorium seating 3-4 break-out rooms. These are not with any fixed seating but should have capacities ranging from 50 to 150 persons theatre style.( Approx 400 sq.mts) Exhibition area of approximately 1500 sq.mtr Business center facilities Restaurant and snack Bar Parking Visitor numbers Typically, utilization of convention and exhibition area space is taken at 25% of capacity, even though it is possible to use spaces more than once a day. Exhibition area space may be better utilised as it has multi-functionality for social occasions. A 600 seat auditorium with break out rooms should see a throughput of roughly 55,000 persons a year. The exhibition space will have utilization for both exhibits and social functions. These are mutually exclusive. If the space is used 25% for exhibitions - 90 days a year including set up and knock down times – in other words exhibits available for 60-65 days, throughput of visitors will be 60-65,000. Of the 270 days available for social functions, we can take a utilization of 40% or 100 days with an average marriage attendance of 500 pax, this will be 50,000 pax. Visitor revenues Revenues from conference hall Rentals per event @ Rs 20,000/event x 90 days = Rs 18 lakhs F&B on attendance of 55,000 x Rs 200 = Rs 110 lakhs Revenues from exhibition hall Rentals per event @ Rs 20,000 x 90 days = Rs 18 lakhs F& B on attendance of 60,000 x Rs 25 = Rs 15 lakhs Revenues on Social functions Attendance 50,000 x Rs 200 = Rs 100 lakhs Total = Rs 261 lakhs Cost The total cost of construction of approximately 3000 sq.mtrs convention center will be in the region of Rs 8-10 crores. Landscaping 7 acres with parking will be around Rs 15 Lakhs. Profitability of rental income is around 80% - Rs 29 lakhs - and F&B income around 50% - Rs 112 lakhs for a total profitability of Rs 140 lakhs approx. Project viability break even in 5 –7 years. Funding Sources Part of the cost of construction can be de-frayed by Corporates paying to have some of the break-out rooms and possibly the main auditorium named after their company/ founder. ASSOCHAM has done this successfully with their HQ in Delhi. Marketing A convention promotion bureau should be set up. Potential clients for conferences and conventions both in India and abroad are easily identified from ICCA and other association lists. The convention bureau will need to work with their India Chapters to prepare attractive bid documents. Project 11 Energising the City Centre Sector 17 is the City Centre of Chandigarh. While most sectors have their own markets for daily essentials, Sector 17 is where aspirational ‘Lifestyle’ products are retailed. The market has been designed with vast pedestrian spaces and is eminently suitable to be developed as a social and entertainment hub. Apart from the months of May & June, Chandigarh weather is suitable for outdoor activities Evenings - Mid March to end April, July to November During the Day - December to mid March A social and entertainment hub would require Shopping for aspirational items. This trend already exists in Sector 17. Opening hours should allow for late shopping. Night market stalls of handicraft items should be allowed Special Sales periods/ Shopping Carnivals should be announced in advance Range of F&B outlets. There is a reasonable range of outlets. These should be encouraged. Liquor licences should be made more easily available and extension of service should be allowed till 1am. Entertainment Movie Halls/ multiplexes/ open air movies and documentaries Video parlours/ Bowling alleys/ slot machines Street entertainment. Local performing artists and those performing at Kalagram, All the Chandigarh festivals could be moved to Sector 17 – April Fools Day, Mango Festival, Indo-Pak Mushaira, Chrysanthamum Show Administration Energising the City Centre would require the active involvement of the Sector 17 shop keepers who have the most to gain from this initiative. They should be brought into the very initial planning stages. These activities do not require large funding, but coordination is crucial for success. Committees comprised of shop keepers and Chandigarh Administration should be formed for various types of activities. Funding As noted, large funds are not required. It should be possible to levy a small cess on shop turnover to fund activities. Marketing This is aimed to provide a focal point for Chandigarh residents. Communicating events will not require more than posters in Sector 17 and other sector markets. Attracting Private Sector Investment In Tourism Sector 1. Taxes 1.1 Rationalisation of taxes Expenditure tax is imposed by National Government while Luxury tax by State Governments. With the Expenditure tax, which is being levied at 10% where room charges are Rs. 3000 or more, being discontinued from 1 June 2003 as per the Union Budget 2003 and no Luxury tax levied, Chandigarh has an advantage over its neighbouring States. Incase in future Expenditure tax or any other tax is levied, then it is preferable to review the effect of total tax while calculating the taxes to be levied on the hotel industry. Moreover these taxes may be charged on the actual room tariff rather on published tariff rate card. 1.2 Other taxes In addition Service tax by Center and Entertainment tax by UT are also being imposed on the hotels. In the Union Budget 2003 services provided by the Hotels are exempted from Service tax. The rates of these taxes, together with expenditure tax and luxury tax, may be decided considering the composite tax (indirect taxes) rate for the hotel industry. The composite tax on hotel industry in India vis-à-vis neighbouring countries is presented in the table below: Composite Tax on Country Hotel Industry (%) India 30* Indonesia 21 Thailand 17 Malaysia 15 Singapore 14 Source: PHDCCI * Estimation includes 10% expenditure tax. 1.3 Sales Tax The Sales tax on beverages and liquor is 12% in the UT, which is moderately higher, compared to other states like Uttar Pradesh, Himachal Pradesh, Punjab, Delhi, etc. Keeping in view the tax structure of other States and especially neighbouring States, Chandigarh may reconsider the sales tax rates for these. 1.4 Transport tax Chandiragh has no transport tax while its neighbouring states Punjab and Haryana are charging the same. A single point tax collection system may be implemented in order to simplify the procedure and ensure smooth movement of tourist inter-states. Further, the tax rate per quarter levied on air-conditioned and non air-conditioned tourist vehicles may be limited by an overall cap amount for the country. 1.5 Power The cost of electricity is a major component in the overall cost structure for a hotel and hence may need to be maintained in line with other comparative States. 1.6 Foreign exchange earnings The UT may consider requesting the Centre for the extension of the time frame of income tax exemption on export earning under section 80HHD of the Income Tax Act 1961. The tourism sector may be granted this extension as like other exporters they too export their services and earn foreign exchange for the country. However, we may mention that it is unlikely that Centre will agree to this request as it has announced phasing out of such incentives. 1.7 Income Tax The UT may also request Centre for providing investments in hotels as well as other industry in the tourism sector with Tax Holiday for a pre-determined period which can be decided in consultation with the various departments and the private sector participants. In order to promote new investments in a particular industry, request for tax holiday for about 5 years for new investments, applicable for 2 year from the current financial year, may be sought. This may likely create positive interest among private sector to invest in these industries with in 2 years to avail the tax holiday. Here too, we may like to mention that the Centre providing such benefits is very unlikely. 2. Investment 2.1 Land rates The Government may consider providing land at concessional rates for construction of hotels and other infrastructure for tourism by private investor. Alternatively, Government may provide land free of cost and acquire stake in the new project constructed on it by private sector through a join venture. The Government has draft a joint venture policy for attracting private sector, a review of which is also incorporated in this report. 2.2 Stamp duty Chandigarh may consider reducing the stamp duty levied especially in the area related to pilgrimages, rural area, etc. 2.3 One window clearance Chandigarh may provide one window clearance to the prospective private sector willing to invest in the UT. This will ensure speedy and efficient investment procedure for the private sector thereby attracting necessary investments. 3. Administrative Structure 3.1 Tourism Advisory Board The UT may strive towards constituting a board or a council comprising members from Tourism Development Corporation, Investment Promotion Board, Industrial Development Corporation, National Tourism Corporation/Department, etc. which will be primarily responsible for co-ordination and monitoring of tourism related activities and projects to ensure proper implementation of Tourism Policy. A detailed suggestion is set out in this report earlier. 3.2 Tourism Development Fund The UT may implement Targeted Funding approach by creating Tourism Development Fund (TDF) which will be recipient of all revenues generated from tourism and tourism related businesses. The Fund will be created by raising low interest loans from multilateral agencies that are actively involved in providing financial assistance to public/private sectors for infrastructure development. A Special Purpose Vehicle may be created where all the funds raised will be parked and a deployed in developing infrastructure to enhance tourism sector. The identification of infrastructure for the development can be done in consultation with other administrative bodies, which are also responsible in developing infrastructure of the state to ensure proper co-ordination between all such bodies. 4. Infrastructure The Government may try to identify areas of strategic importance and involve private sectors in non-strategic areas. Further it may try to segregate core and non-core activities involved in the areas of strategic importance e.g. maintenance of railway platform, maintenance of bus station, etc. and allow private sectors in these activities. Such activities may be provided on a license basis, lease basis, etc. as decided after a proper study of the same. The funds raised by disinvesting of these non-core activities can be utilised in developing infrastructure of the UT. 5. Promotion Chandigarh may plan for an advertising strategy, which will attract tourist from the desired regions and thus benefiting the tourism industry in the UT. This will increase the interest of the private sector in investing in the tourism sector in the UT. The advertising strategy may include amongst others: Shopping festivals, Fun and Fair festivals, Rural art and handicraft festivals, etc. Options for Attracting Private Sector Participation The projects in tourism, like infrastructure projects, too have long gestation period and requires huge capital investment initially. Further, the feasibility of tourism related projects are contingent on development and quality of infrastructure of the region like power, road, railway, water and communications. No single individual agency either the private sector or the Government could finance the sector all alone as the investment required are large and the risk too is relatively higher. Hence part of the load of development of tourism sector may be shared by the inclusion of private sector There are primarily two ways of sharing the responsibility with the private sector: Attracting Private Sector for new projects on all alone basis, Creating Public Private Partnership for new projects, Creating Public Private Partnership for existing projects owned by Government bodies, and Privatisation of existing projects to private sector. A brief note on each method of involving private sector is set out below: 1. Attracting Private Sector for new projects: The private sector may be attracted towards new projects related to tourism like Leisure centers, entertainment parks, theatres, health spa, hotels, etc. by providing incentives for such investments. The list of incentives, applicable period, industry, investment amount, etc may be decided once the type of industry in the tourism sector is identified where Government would like the private sector to accept the responsibility. 2. Creating Public Private Partnership for new projects: The strategy to encourage Public Private Partnership include creating a Tourism Development Finance Company and developing alternative options for partnerships. 2.1 Tourism Development Finance Company A TDFC may be formed with the investment from various state as well as centre owned financial institutions and inviting private sector and international agencies too may be considered. The main role of TDFC will to promote investment in tourism sector by providing long term debt and equity for the same. 2.2 Alternative Models The alternative models for Public Private Partnership for new projects is set out below: Build Operate Transfer (BOO) The private participant invest, executes the project, runs the business and transfer the property to the Government after the agreed span of period is over. Build Operate Lease Transfer (BOLT) The private sector will invest, execute the project, operate the business and then transfer the assets to the Government on completion of agreed span of time. After the hand over of the assets to the Government the private participant will get fixed income by way of lease, which is agreed during the inception. Build Own Operate and Transfer (BOOT) The private sector will invest, execute the project, own the assets created, operate the business and then transfer the assets to the Government on recovery of investments made at a designated rate of return. Until such time the hand over of the assets to the Government is completed, the private participant is responsible for maintenance and operation of the assets. 3. Creating Public Private Partnership for existing projects owned by Government bodies: The private sector may be interested in few existing projects owned by the Government, which the latter may like to share the responsibility of day-today-operation of the business but at the same time would also like to retain stake in the assets. We may like to mention that such properties may be spun-off as a separate entity and private sector may be invited to run the business in following two ways: Formation of Joint Venture by inclusion of a private strategic partner: The private participant will invest funds in the new entity (existing project spun-off) and in return the Government will provide stake in the entity. While the private participant will be primarily be responsible for operating and strategic management decisions, approval of key decisions will required an concurrence from the Government. Issuing license for management control to private parties and retaining ownership with the Government: The private participant neither provides any fund to the Government nor invests funds in the existing project. The ownership of the entity lies with the Government whereas the day-to-day operations are carried out by the private participant for a fixed fee or a revenue sharing model as agreed upon. 4. Privatisation of existing projects to private sector: The step wise strategy for privatisation of the tourism related properties is set out below: 4.1 Setting up a Commission The UT/Center may initiate the process of privatisation by setting up a Privatisation Commission (or Disinvestment Commission) for the purpose of privatisation of Government owned Tourism related properties. The commission will be primarily responsible for reviewing all properties with respect to the financial status of the properties, priority of privatisation, the strategic importance of the property, etc. 4.2 Identification of Tourism Properties Subsequently, the commission will identify the Government owned properties related to tourism to be disinvested and the approach in which the privatisation process will be adopted. The various strategies, which may be considered for the privatisation, are set out below: a. The related properties may be clubbed together and privatised, b. Create chain of hotels, chain of restaurants, chain of dhabas, etc and privatise each chain, c. Sell certain properties on stand alone basis, etc. d. Create a trail and sell the trail, etc. We may mention that the Government may appoint an advisor at this stage to assist in the process of formulation of detailed property-wise strategy, implementation of the strategy, structuring of the deals in terms of creation of Special Purpose Vehicles, spun-off of units, regulatory requirements, etc. marketing of the transactions and advise Government in the process till the transactions are completed. A detailed scope of work for the advisor may be drafted once the list of properties to be privatised in prepared. Funding Of Tourism Projects Type of Funds The funds required to be raised for projects can be categorised broadly under three heads: Equity, Quasi equity, and Loans. The mix of funding will depend upon the nature of project undertaken, the risk involved, the cash flows envisaged in future, creation of physical assets in order to leverage the project, etc. Source of Fund Most of the Financial Institutes provide all kinds of plain vanilla funds, which are set out above. In addition, they also provide funds such as syndicate loans, Interest rate hedging/swaps, currency hedging loans, etc. in order to match the requirements of the projects. An indicative list of Financials Institutions who may be approached for assistance in investments in Tourism sector are set out below: 1. Domestic Financial Institutes Tourism Finance Corporation of India Infrastructure Leasing Finance of India Industrial Development Bank of India Industrial Finance Corporation of India ICICI Limited Industrial Development Finance Corporation Limited Investment Institutes Life Insurance Corporation of India General Insurance Corporation of India United Trust of India State Financial Institutes Haryana State Industrial Development Corporation Haryana Financial Corporation 2. International Financial Institutes International Monetary Fund World Bank Asian Development Bank International Finance Corporation(only to private sector) KFW Line of Credit International Bank of Reconstruction Overseas Private Investment Corporation Application for Fund There is no standard application form for financing a project as it varies from one Financial Institution to another. A company or entrepreneur, foreign or domestic, seeking to establish a new venture can approach the FI by submitting an Investment Proposal. The proposal submitted to FI for consideration should include the preliminary information as set out in Annexure A. Terms and conditions of Funding Terms A list of terms, which are usually a part of any funding agreement, is set out below: Currencies The currency of the loan/fund to be disbursed by the Lender, payment of interest and repayment of the principal amount to the Lender is specified under this head. Lending Rate Lending rate can be broadly of three types: Floating rate: 6-month London Interbank offered rate (LIBOR) for the US dollar and Japanese Yen and 6-month euro interbank offered rate (EURIBOR) for the euro plus a lending spread. Fixed rate : The cost of Bank’s fixed rate borrowing of US dollars, Japenese yen or Swiss francs plus a lending spread. Resetter : Its is similar to fixed rate loans for the initial period which is tailored to the borrower’s need after a specified period. It is charged as a % per annum on progressive amount of undisbursed loan Commitment Fee balance. Its is a flat percentage fee of the loan amount Front-End Fee As may be determined based on project needs and could comprise of a Maturity grace period and a repayment period with final maturity. Following conversion options would be available subject to the Bank’s Loan Conversion conversion procedures as may be applicable at the time of conversion. Options Transaction Fees Disbursement schedule Prepayment Cancellation Repayment Lending Rate Reset / Payment Dates Currency Conversion: The undisbursed amounts/disbursed amounts in whole or part of the undisbursed balance/disbursed amount of the loan may be converted into the three offered currencies. Interest Rate Conversion: The floating lending rate on the whole or part of the disbursed balance may be converted into a fixed-rate at the prevailing market rate or vice versa for whole or part of the loan's residual maturity. Interest Rate Caps and Collars: A cap or collar on the floating lending rate may be purchased for up to the entire disbursed amount, for the whole or part of the residual maturity. A transaction fees may be charged pertaining to the above referred loan conversion. Amount and timing of loan disbursement are structured as per the project needs. All or part of the disbursed and outstanding loans may be prepaid. Floating rate loans could be prepaid on an interest payment due date without a prepayment premium. Prepayment of floating rate loans on a date other than the interest payment due date will attract payment of a premium based on the difference, if any, between the rate at which the proceeds from the prepayment could be reinvested and Bank’s funding cost for the prepaid amount. Prepayment of fixed rate loans or floating rate loans that involve conversion and a corresponding hedge requiring termination will attract payment of hedge unwinding costs, if any. Borrower may cancel all or a part of the undisbursed balance at any time. Equal principal or annuity repayments. Lending rate for floating rate loans are generally reset every six months on an interest payment date. Interest payment are generally due either on the 1st or 15th day of a calendar month and semiannually thereafter. Conditions The primary objective of introducing conditions while providing loan/funds is to ensure that the proceeds of the loan are used only for the purposes for which the loan was granted and with due attention to considerations of economy and efficiency. Thus, the Lender’s loan documents (e.g., loan agreement, guarantee agreement, where relevant project agreement, etc.) stipulate the loan covenants that are considered necessary to ensure the efficient implementation of, and the full realisation of benefits from, projects financed by Lender. The loan covenants can be divided broadly into two categories: general covenants and special covenants: (i) General Covenants General covenants are standard assurances and undertakings that the Lender requires from all borrowers, guarantors, if any, and executing agencies for projects financed by the loans regardless of the special features of a particular project. General covenants include obligations on the part of the borrower, guarantor, if any, and the executing agency: to carry out the project with diligence and efficiency; to repay the loan; to procure goods and services and engage consultants in accordance with specified procedures; to maintain project records and accounts; to provide local currency funds, facilities, and other resources required for carrying out the project; to submit financial statements/ progress reports; and to establish and maintain adequate auditing arrangements with the provision that the Lender will retain the option to communicate directly with the auditors. (ii) Special Covenants Special covenants are those assurances and undertakings which the Lender considers necessary or desirable to obtain from the borrower, guarantor, if any, and the executing agency for each project, having regard to the special features, identified difficulties, and reference points for monitoring of each project. Special covenants are an important part of the loan documents and are so designed that compliance with these covenants will further ensure the successful implementation of the project, sustainable operation of the facilities, and full realization of its benefits. They also provide a basis for the Lender to monitor project implementation and performance. To facilitate monitoring of compliance, special covenants should indicate, wherever possible, the dates by which compliance is expected of various items therein, on the basis of a realistic assessment of project-specific requirements and the related government policy and procedure. Where special circumstances so warrant, special covenants may be used to require the borrower, if any, or the executing agency/guarantor to undertake necessary action even after completion of project implementation so as to ensure sustainability of project benefits. Compatibility of Loan Covenants with Local Laws Covenants are generally compatible with local laws, administrative practices and procedures, sectoral/subsectoral requirements, and socioeconomic conditions of developing member countries. Interventions required Sr Suggestions Agencies Involved 1 Taxation Rationalisation, reduction and SEB, Finance Department tax holidays. and Government of India 2 Land rates Concession CITCO 3 One window Creation of a body for one stop CITCO and SEB clearance processing 4 Structure Creation of a Tourism Advisory Government of Chandigarh Body Creation of Tourism Finance Deparment and Development Fund CITCO 5 Infrastructure Development of infrastructure CITCO, PWD, Finance and involvement of private Department. sector 6 Marketing Promotion of Chandigarh CITCO Tourism 7 Attracting Private Providing incentives SEB, Ministry of Finance and Sector Participation Government of India, L&DO New Joint Ventures (PSP) CITCO, Finance Department Joint Ventures for existing CITCO projects Privatisation CITCO and Finance Department Annexure A IN\DICATIVE INVESTMENT PROPOSAL OUTLINE There is no standard form for applications. This is an indicative framework providing key heads to be covered in an Investment Proposal to be submitted for funding. 1. Executive Summary Summarise all the important points of the proposal. 2. Lender’s role Propose an equity, debt, or cofinancing arrangement. 3. Background to the project Brief introduction and history of the borrower State the need to undertake the project. Briefly describe the project, including the implementation and operation philosophy. Specify the support obtained from government, lending institutions and investors for the project. State the need for the assistance required from the Lender. 4. The Market Describe the market and marketing arrangements. Include all the following: Basic market orientation: local, national, regional, or export. Projected production volumes, unit prices, sales objectives, and market share of proposed venture. Potential users of products and distribution channels to be used. Present sources of supply for products. Future competition and possibility that market may be satisfied by substitute products. Tariff protection or import restrictions affecting products. price sensitivity market risks Critical factors that determine market potential. 5. Feasibility Study Present a feasibility study establishing the technical, financial, economic, and environmental viability of the project, prepared by a reputable consultant. 5.1Technical feasibility, manpower, resources, and environment: Brief description of the process. Availability of manpower and of infrastructure facilities (transport and communications, power, water, etc.). Breakdown of projected operating costs by major categories of expenditures. Proposed location in relation to markets, infrastructure and manpower. Proposed capacity in comparison with other known competitors. Potential environmental issues and how these issues are addressed. 5.2 Cost Estimates Provide cost estimates for the project, analyzed two ways: major cost category local and foreign currency cost. 5.3 Investment requirements, project financing, and returns: Estimate of total project cost, broken down into land, construction, installed equipment, and working capital, indicating foreign exchange component. Proposed financial structure of venture, indicating expected sources and terms of equity and debt financing. Type of financing (loan, equity, quasi-equity, a combination of financial products, etc.) and amount required from the Lender. Projected financial statement, information on profitability, and return on investment. Critical factors determining profitability. 5.4 Financial and Economic Evaluation Calculate the economic and financial rates of return as well as return on the equity investment. 5.5 Analysis Analyze the risks in implementing and operating the project with the accompanying mitigating measures showing which party will bear the risk and/or pay for the mitigating measures. The risk analysis should be accompanied by a list of proposed insurance coverages for both implementation and operation of the project. 6. Ownership of the project Describe the proposed ownership and management structure of the project. 7. Government support and regulations: Project in context of government economic development and investment program. Specific government incentives and support available to project. Expected contribution of project to economic development. Outline of government regulations on exchange controls and conditions of capital entry and repatriation. 8. Environmental Aspects Provide a site-specific environmental impact assessment report, highlighting environmental impacts and mitigating measures, prepared by an acceptable consulting firm in accordance with Lender’s guidelines. 9. Permitting and Licensing List all permits and clearances required for implementing and operating the project, the issuing authority, and the date of issue or expected issue. 10. Implementation Arrangements Explain the implementation and contractual arrangements for the project, including the construction and supervision methodology. Make sure the followings are included: a bar chart showing major scheduled achievements and completion for each of the major components of the project draft construction contracts sources of possible cost increases and delays Detailed description of liquidated damage provisions and performance bond requirements. Attracting Private Sector Investment In Tourism Sector 1. Taxes 1.1 Rationalisation of taxes Expenditure tax is imposed by National Government while Luxury tax by State Governments. With the Expenditure tax, which is being levied at 10% where room charges are Rs. 3000 or more, being discontinued from 1 June 2003 as per the Union Budget 2003 and no Luxury tax levied, Chandigarh has an advantage over its neighbouring States. Incase in future Expenditure tax or any other tax is levied, then it is preferable to review the effect of total tax while calculating the taxes to be levied on the hotel industry. Moreover these taxes may be charged on the actual room tariff rather on published tariff rate card. 1.2 Other taxes In addition Service tax by Center and Entertainment tax by UT are also being imposed on the hotels. In the Union Budget 2003 services provided by the Hotels are exempted from Service tax. The rates of these taxes, together with expenditure tax and luxury tax, may be decided considering the composite tax (indirect taxes) rate for the hotel industry. The composite tax on hotel industry in India vis-à-vis neighbouring countries is presented in the table below: Composite Tax on Country Hotel Industry (%) India 30* Indonesia 21 Thailand 17 Malaysia 15 Singapore 14 Source: PHDCCI * Estimation includes 10% expenditure tax. 1.3 Sales Tax The Sales tax on beverages and liquor is 12% in the UT, which is moderately higher, compared to other states like Uttar Pradesh, Himachal Pradesh, Punjab, Delhi, etc. Keeping in view the tax structure of other States and especially neighbouring States, Chandigarh may reconsider the sales tax rates for these. 1.4 Transport tax Chandiragh has no transport tax while its neighbouring states Punjab and Haryana are charging the same. A single point tax collection system may be implemented in order to simplify the procedure and ensure smooth movement of tourist inter-states. Further, the tax rate per quarter levied on air-conditioned and non air-conditioned tourist vehicles may be limited by an overall cap amount for the country. 1.5 Power The cost of electricity is a major component in the overall cost structure for a hotel and hence may need to be maintained in line with other comparative States. 1.6 Foreign exchange earnings The UT may consider requesting the Centre for the extension of the time frame of income tax exemption on export earning under section 80HHD of the Income Tax Act 1961. The tourism sector may be granted this extension as like other exporters they too export their services and earn foreign exchange for the country. However, we may mention that it is unlikely that Centre will agree to this request as it has announced phasing out of such incentives. 1.7 Income Tax The UT may also request Centre for providing investments in hotels as well as other industry in the tourism sector with Tax Holiday for a pre-determined period which can be decided in consultation with the various departments and the private sector participants. In order to promote new investments in a particular industry, request for tax holiday for about 5 years for new investments, applicable for 2 year from the current financial year, may be sought. This may likely create positive interest among private sector to invest in these industries with in 2 years to avail the tax holiday. Here too, we may like to mention that the Centre providing such benefits is very unlikely. 2. Investment 2.1 Land rates The Government may consider providing land at concessional rates for construction of hotels and other infrastructure for tourism by private investor. Alternatively, Government may provide land free of cost and acquire stake in the new project constructed on it by private sector through a join venture. The Government has draft a joint venture policy for attracting private sector, a review of which is also incorporated in this report. 2.2 Stamp duty Chandigarh may consider reducing the stamp duty levied especially in the area related to pilgrimages, rural area, etc. 2.3 One window clearance Chandigarh may provide one window clearance to the prospective private sector willing to invest in the UT. This will ensure speedy and efficient investment procedure for the private sector thereby attracting necessary investments. 3. Administrative Structure 3.1 Tourism Advisory Board The UT may strive towards constituting a board or a council comprising members from Tourism Development Corporation, Investment Promotion Board, Industrial Development Corporation, National Tourism Corporation/Department, etc. which will be primarily responsible for co-ordination and monitoring of tourism related activities and projects to ensure proper implementation of Tourism Policy. A detailed suggestion is set out in this report earlier. 3.2 Tourism Development Fund The UT may implement Targeted Funding approach by creating Tourism Development Fund (TDF) which will be recipient of all revenues generated from tourism and tourism related businesses. The Fund will be created by raising low interest loans from multilateral agencies that are actively involved in providing financial assistance to public/private sectors for infrastructure development. A Special Purpose Vehicle may be created where all the funds raised will be parked and a deployed in developing infrastructure to enhance tourism sector. The identification of infrastructure for the development can be done in consultation with other administrative bodies, which are also responsible in developing infrastructure of the state to ensure proper co-ordination between all such bodies. 4. Infrastructure The Government may try to identify areas of strategic importance and involve private sectors in non-strategic areas. Further it may try to segregate core and non-core activities involved in the areas of strategic importance e.g. maintenance of railway platform, maintenance of bus station, etc. and allow private sectors in these activities. Such activities may be provided on a license basis, lease basis, etc. as decided after a proper study of the same. The funds raised by disinvesting of these non-core activities can be utilised in developing infrastructure of the UT. 5. Promotion Chandigarh may plan for an advertising strategy, which will attract tourist from the desired regions and thus benefiting the tourism industry in the UT. This will increase the interest of the private sector in investing in the tourism sector in the UT. The advertising strategy may include amongst others: Shopping festivals, Fun and Fair festivals, Rural art and handicraft festivals, etc. Options for Attracting Private Sector Participation The projects in tourism, like infrastructure projects, too have long gestation period and requires huge capital investment initially. Further, the feasibility of tourism related projects are contingent on development and quality of infrastructure of the region like power, road, railway, water and communications. No single individual agency either the private sector or the Government could finance the sector all alone as the investment required are large and the risk too is relatively higher. Hence part of the load of development of tourism sector may be shared by the inclusion of private sector There are primarily two ways of sharing the responsibility with the private sector: Attracting Private Sector for new projects on all alone basis, Creating Public Private Partnership for new projects, Creating Public Private Partnership for existing projects owned by Government bodies, and Privatisation of existing projects to private sector. A brief note on each method of involving private sector is set out below: 1. Attracting Private Sector for new projects: The private sector may be attracted towards new projects related to tourism like Leisure centers, entertainment parks, theatres, health spa, hotels, etc. by providing incentives for such investments. The list of incentives, applicable period, industry, investment amount, etc may be decided once the type of industry in the tourism sector is identified where Government would like the private sector to accept the responsibility. 2. Creating Public Private Partnership for new projects: The strategy to encourage Public Private Partnership include creating a Tourism Development Finance Company and developing alternative options for partnerships. 2.1 Tourism Development Finance Company A TDFC may be formed with the investment from various state as well as centre owned financial institutions and inviting private sector and international agencies too may be considered. The main role of TDFC will to promote investment in tourism sector by providing long term debt and equity for the same. 2.2 Alternative Models The alternative models for Public Private Partnership for new projects is set out below: Build Operate Transfer (BOO) The private participant invest, executes the project, runs the business and transfer the property to the Government after the agreed span of period is over. Build Operate Lease Transfer (BOLT) The private sector will invest, execute the project, operate the business and then transfer the assets to the Government on completion of agreed span of time. After the hand over of the assets to the Government the private participant will get fixed income by way of lease, which is agreed during the inception. Build Own Operate and Transfer (BOOT) The private sector will invest, execute the project, own the assets created, operate the business and then transfer the assets to the Government on recovery of investments made at a designated rate of return. Until such time the hand over of the assets to the Government is completed, the private participant is responsible for maintenance and operation of the assets. 3. Creating Public Private Partnership for existing projects owned by Government bodies: The private sector may be interested in few existing projects owned by the Government, which the latter may like to share the responsibility of day-today-operation of the business but at the same time would also like to retain stake in the assets. We may like to mention that such properties may be spun-off as a separate entity and private sector may be invited to run the business in following two ways: Formation of Joint Venture by inclusion of a private strategic partner: The private participant will invest funds in the new entity (existing project spun-off) and in return the Government will provide stake in the entity. While the private participant will be primarily be responsible for operating and strategic management decisions, approval of key decisions will required an concurrence from the Government. Issuing license for management control to private parties and retaining ownership with the Government: The private participant neither provides any fund to the Government nor invests funds in the existing project. The ownership of the entity lies with the Government whereas the day-to-day operations are carried out by the private participant for a fixed fee or a revenue sharing model as agreed upon. 4. Privatisation of existing projects to private sector: The step wise strategy for privatisation of the tourism related properties is set out below: 4.1 Setting up a Commission The UT/Center may initiate the process of privatisation by setting up a Privatisation Commission (or Disinvestment Commission) for the purpose of privatisation of Government owned Tourism related properties. The commission will be primarily responsible for reviewing all properties with respect to the Funding Of Tourism Projects Type of Funds The funds required to be raised for projects can be categorised broadly under three heads: Equity, Quasi equity, and Loans. The mix of funding will depend upon the nature of project undertaken, the risk involved, the cash flows envisaged in future, creation of physical assets in order to leverage the project, etc. Source of Fund Most of the Financial Institutes provide all kinds of plain vanilla funds, which are set out above. In addition, they also provide funds such as syndicate loans, Interest rate hedging/swaps, currency hedging loans, etc. in order to match the requirements of the projects. An indicative list of Financials Institutions who may be approached for assistance in investments in Tourism sector are set out below: 1. Domestic Financial Institutes Tourism Finance Corporation of India Infrastructure Leasing Finance of India Industrial Development Bank of India Industrial Finance Corporation of India ICICI Limited Industrial Development Finance Corporation Limited Investment Institutes Life Insurance Corporation of India General Insurance Corporation of India United Trust of India financial status of the properties, priority of privatisation, the strategic importance of the property, etc. 4.2 Identification of Tourism Properties Subsequently, the commission will identify the Government owned properties related to tourism to be disinvested and the approach in which the privatisation process will be adopted. The various strategies, which may be considered for the privatisation, are set out below: a. The related properties may be clubbed together and privatised, b. Create chain of hotels, chain of restaurants, chain of dhabas, etc and privatise each chain, c. Sell certain properties on stand alone basis, etc. d. Create a trail and sell the trail, etc. We may mention that the Government may appoint an advisor at this stage to assist in the process of formulation of detailed property-wise strategy, implementation of the strategy, structuring of the deals in terms of creation of Special Purpose Vehicles, spun-off of units, regulatory requirements, etc. marketing of the transactions and advise Government in the process till the transactions are completed. A detailed scope of work for the advisor may be drafted once the list of properties to be privatised in prepared. State Financial Institutes Haryana State Industrial Development Corporation Haryana Financial Corporation 2. International Financial Institutes International Monetary Fund World Bank Asian Development Bank International Finance Corporation(only to private sector) KFW Line of Credit International Bank of Reconstruction Overseas Private Investment Corporation Application for Fund There is no standard application form for financing a project as it varies from one Financial Institution to another. A company or entrepreneur, foreign or domestic, seeking to establish a new venture can approach the FI by submitting an Investment Proposal. The proposal submitted to FI for consideration should include the preliminary information as set out in Annexure A. Terms and conditions of Funding Terms A list of terms, which are usually a part of any funding agreement, is set out below: Currencies The currency of the loan/fund to be disbursed by the Lender, payment of interest and repayment of the principal amount to the Lender is specified under this head. Lending Rate Lending rate can be broadly of three types: Floating rate: 6-month London Interbank offered rate (LIBOR) for the US dollar and Japanese Yen and 6-month euro interbank offered rate (EURIBOR) for the euro plus a lending spread. Fixed rate : The cost of Bank’s fixed rate borrowing of US dollars, Japenese yen or Swiss francs plus a lending spread. Resetter : Its is similar to fixed rate loans for the initial period which is tailored to the borrower’s need after a specified period. It is charged as a % per annum on progressive amount of undisbursed loan Commitment Fee balance. Its is a flat percentage fee of the loan amount Front-End Fee As may be determined based on project needs and could comprise of a Maturity grace period and a repayment period with final maturity. Following conversion options would be available subject to the Bank’s Loan Conversion conversion procedures as may be applicable at the time of conversion. Options Transaction Fees Disbursement schedule Prepayment Cancellation Repayment Lending Rate Reset / Payment Dates Currency Conversion: The undisbursed amounts/disbursed amounts in whole or part of the undisbursed balance/disbursed amount of the loan may be converted into the three offered currencies. Interest Rate Conversion: The floating lending rate on the whole or part of the disbursed balance may be converted into a fixed-rate at the prevailing market rate or vice versa for whole or part of the loan's residual maturity. Interest Rate Caps and Collars: A cap or collar on the floating lending rate may be purchased for up to the entire disbursed amount, for the whole or part of the residual maturity. A transaction fees may be charged pertaining to the above referred loan conversion. Amount and timing of loan disbursement are structured as per the project needs. All or part of the disbursed and outstanding loans may be prepaid. Floating rate loans could be prepaid on an interest payment due date without a prepayment premium. Prepayment of floating rate loans on a date other than the interest payment due date will attract payment of a premium based on the difference, if any, between the rate at which the proceeds from the prepayment could be reinvested and Bank’s funding cost for the prepaid amount. Prepayment of fixed rate loans or floating rate loans that involve conversion and a corresponding hedge requiring termination will attract payment of hedge unwinding costs, if any. Borrower may cancel all or a part of the undisbursed balance at any time. Equal principal or annuity repayments. Lending rate for floating rate loans are generally reset every six months on an interest payment date. Interest payment are generally due either on the 1st or 15th day of a calendar month and semiannually thereafter. Conditions The primary objective of introducing conditions while providing loan/funds is to ensure that the proceeds of the loan are used only for the purposes for which the loan was granted and with due attention to considerations of economy and efficiency. Thus, the Lender’s loan documents (e.g., loan agreement, guarantee agreement, where relevant project agreement, etc.) stipulate the loan covenants that are considered necessary to ensure the efficient implementation of, and the full realisation of benefits from, projects financed by Lender. The loan covenants can be divided broadly into two categories: general covenants and special covenants: (i) General Covenants General covenants are standard assurances and undertakings that the Lender requires from all borrowers, guarantors, if any, and executing agencies for projects financed by the loans regardless of the special features of a particular project. General covenants include obligations on the part of the borrower, guarantor, if any, and the executing agency: to carry out the project with diligence and efficiency; to repay the loan; to procure goods and services and engage consultants in accordance with specified procedures; to maintain project records and accounts; to provide local currency funds, facilities, and other resources required for carrying out the project; to submit financial statements/ progress reports; and to establish and maintain adequate auditing arrangements with the provision that the Lender will retain the option to communicate directly with the auditors. (ii) Special Covenants Special covenants are those assurances and undertakings which the Lender considers necessary or desirable to obtain from the borrower, guarantor, if any, and the executing agency for each project, having regard to the special features, identified difficulties, and reference points for monitoring of each project. Special covenants are an important part of the loan documents and are so designed that compliance with these covenants will further ensure the successful implementation of the project, sustainable operation of the facilities, and full realization of its benefits. They also provide a basis for the Lender to monitor project implementation and performance. To facilitate monitoring of compliance, special covenants should indicate, wherever possible, the dates by which compliance is expected of various items therein, on the basis of a realistic assessment of project-specific requirements and the related government policy and procedure. Where special circumstances so warrant, special covenants may be used to require the borrower, if any, or the executing agency/guarantor to undertake necessary action even after completion of project implementation so as to ensure sustainability of project benefits. Compatibility of Loan Covenants with Local Laws Covenants are generally compatible with local laws, administrative practices and procedures, sectoral/subsectoral requirements, and socioeconomic conditions of developing member countries. Interventions required Sr Suggestions Agencies Involved 1 Taxation Rationalisation, reduction and SEB, Finance Department tax holidays. and Government of India 2 Land rates Concession CITCO 3 One window Creation of a body for one stop CITCO and SEB clearance processing 4 Structure Creation of a Tourism Advisory Government of Chandigarh Body Creation of Tourism Finance Deparment and Development Fund CITCO 5 Infrastructure Development of infrastructure CITCO, PWD, Finance and involvement of private Department. sector 6 Marketing Promotion of Chandigarh CITCO Tourism 7 Attracting Private Providing incentives SEB, Ministry of Finance and Sector Participation Government of India, L&DO New Joint Ventures (PSP) CITCO, Finance Department Joint Ventures for existing CITCO projects Privatisation CITCO and Finance Department Annexure A IN\DICATIVE INVESTMENT PROPOSAL OUTLINE There is no standard form for applications. This is an indicative framework providing key heads to be covered in an Investment Proposal to be submitted for funding. 1. Executive Summary Summarise all the important points of the proposal. 2. Lender’s role Propose an equity, debt, or cofinancing arrangement. 3. Background to the project Brief introduction and history of the borrower State the need to undertake the project. Briefly describe the project, including the implementation and operation philosophy. Specify the support obtained from government, lending institutions and investors for the project. State the need for the assistance required from the Lender. 4. The Market Describe the market and marketing arrangements. Include all the following: Basic market orientation: local, national, regional, or export. Projected production volumes, unit prices, sales objectives, and market share of proposed venture. Potential users of products and distribution channels to be used. Present sources of supply for products. Future competition and possibility that market may be satisfied by substitute products. Tariff protection or import restrictions affecting products. price sensitivity market risks Critical factors that determine market potential. 5. Feasibility Study Present a feasibility study establishing the technical, financial, economic, and environmental viability of the project, prepared by a reputable consultant. 5.1Technical feasibility, manpower, resources, and environment: Brief description of the process. Availability of manpower and of infrastructure facilities (transport and communications, power, water, etc.). Breakdown of projected operating costs by major categories of expenditures. Proposed location in relation to markets, infrastructure and manpower. Proposed capacity in comparison with other known competitors. Potential environmental issues and how these issues are addressed. 5.2 Cost Estimates Provide cost estimates for the project, analyzed two ways: major cost category local and foreign currency cost. 5.3 Investment requirements, project financing, and returns: Estimate of total project cost, broken down into land, construction, installed equipment, and working capital, indicating foreign exchange component. Proposed financial structure of venture, indicating expected sources and terms of equity and debt financing. Type of financing (loan, equity, quasi-equity, a combination of financial products, etc.) and amount required from the Lender. Projected financial statement, information on profitability, and return on investment. Critical factors determining profitability. 5.4 Financial and Economic Evaluation Calculate the economic and financial rates of return as well as return on the equity investment. 5.5 Analysis Analyze the risks in implementing and operating the project with the accompanying mitigating measures showing which party will bear the risk and/or pay for the mitigating measures. The risk analysis should be accompanied by a list of proposed insurance coverages for both implementation and operation of the project. 6. Ownership of the project Describe the proposed ownership and management structure of the project. 7. Government support and regulations: Project in context of government economic development and investment program. Specific government incentives and support available to project. Expected contribution of project to economic development. Outline of government regulations on exchange controls and conditions of capital entry and repatriation. 8. Environmental Aspects Provide a site-specific environmental impact assessment report, highlighting environmental impacts and mitigating measures, prepared by an acceptable consulting firm in accordance with Lender’s guidelines. 9. Permitting and Licensing List all permits and clearances required for implementing and operating the project, the issuing authority, and the date of issue or expected issue. 10. Implementation Arrangements Explain the implementation and contractual arrangements for the project, including the construction and supervision methodology. Make sure the followings are included: a bar chart showing major scheduled achievements and completion for each of the major components of the project draft construction contracts sources of possible cost increases and delays Detailed description of liquidated damage provisions and performance bond requirements. Prioritisation of selected projects Activity Short term Medium Long term 1-5 years term 5-10 10-20 years years Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Chandigarh through annual surveys and the use of multipliers 3. Setting up police outposts in the new concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops and transportation 5. Creating Tourist/ Cultural center Visitor generating projects 6. Promoting traditional cuisine 7. Horse Race track 8. Amusement Park 9. Linking the sightseeing 10. Conference center to attract business travelers 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism Job creation Potential of Projects Activity Total Project Direct jobs Indirect cost created jobs created Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Nil Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Rs 10 lakhs 50 50 Chandigarh through annual surveys and the use per year of multipliers 3. Setting up police outposts in the new concept Nil 5 20 “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops Nil 5 20 and transportation 5. Creating Tourist/ Cultural center Rs 75 lakhs 350 1000 Visitor generating projects 6. Promoting traditional cuisine Nil 7. Horse Race track Rs40 –50 1000 4600 crores 8. Amusement Park Rs 30 crores 1000 4000 9. Linking the sightseeing Rs 70 lakhs 100 400 10. Conference center to attract business travelers Rs 10 crores 300 1200 11. Developing the City Centre Nil ? 12. Adventure tourism & Wildlife Tourism Nil - Funding of Projects Activity Total Cost to Other project cost Govt funding sources Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Rs 10 lakhs/ Rs 10 lakhs/ Chandigarh through annual surveys and the use yr year of multipliers 3. Setting up police outposts in the new Nil Nil concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of Negligible Neglibible shops and transportation 5. Creating Tourist/ Cultural center Rs 75 Lakhs Rs 75 lakhs Corporate Visitor generating projects 6. Promoting traditional cuisine Nil 7. Horse Race track Rs 40-50 Variable Pvt Sector crores 8. Amusement Park Rs 30 crores Variable Pvt Sector 9. Linking the sightseeing Rs 70 lakhs Rs 70 lakhs Lease 10. Conference center to attract business Rs 10 crores Rs 10 crores Some travelers Corporate 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism Nil Economic impact of short term projects Activity Total Potential Multiplier Project Ongoing Effect Cost Revenues Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Chandigarh through annual surveys and the use of multipliers 3. Setting up police outposts in the new concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops and transportation 5. Creating Tourist/ Cultural center Rs 75 lakhs Rs 42 lakhs Rs85 lakhs Visitor generating projects 6. Promoting traditional cuisine Nil Rs 33 lakhs Rs70 lakhs 7. Horse Race track Rs 40-50 Rs 3.13 Rs 6.5 crores crores crores 8. Amusement Park Rs 30 Rs 10 Rs 20 crores crores crores 9. Linking the sightseeing Rs 70 lakhs Rs 27 lakhs Rs 55 lakhs 10. Conference center to attract business Rs 10 Rs 2.6 Rs 5.5 travelers crores crores crores 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism Name of AnnualGrowthrate Year Year Year Year Year Project Financial Parameters Rate Year 1 Year 2 Year 3 Year 4 5 6 7 Year 8 9 10 Cultural/ Tourist centres Project Funding-Rs lakhs 75 Funding Yrs 1-5 75 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Rental/ lease- Rs.lakhs 5% 42.4 44.52 46.75 49.08 51.54 54.11 56.82 59.66 62.64 Operational Costs 5% 24 25.2 26.46 27.78 29.17 30.63 32.16 33.77 35.46 Operating profits 18.4 19.32 20.29 21.3 22.37 23.48 24.66 25.89 27.19 Traditional Cuisine Project Funding-Rs lakhs Nil Revenues Visitor numbers 000's 5% 45000 47250 49613 52093 54698 57433 60304 63320 66485 69810 Visitor spends-Rs.lakhs Rs 60/ 5% 27.02 28.37 29.79 31.28 32.85 34.49 36.21 38.02 39.92 41.92 Rental/ lease- Rs.lakhs 5% 6.75 7.09 7.44 7.81 8.20 8.61 9.05 9.50 9.97 10.47 Total Revenues 33.77 35.46 37.23 39.1 41.05 43.1 45.26 47.52 49.9 52.39 Operational Costs-Rs lakhs 5% 24 25.20 26.46 27.78 29.17 30.63 32.16 33.77 35.46 37.23 Operational Profits 9.77 10.26 10.77 11.31 11.88 12.47 13.10 13.75 14.44 15.16 Name of AnnualGrowthrate Year Year Year Year Year Project Financial Parameters Rate Year 1 Year 2 Year 3 Year 4 5 6 7 Year 8 9 10 Horse Race Track & Club Project Funding-Rs lakhs 5,000 Funding Yrs 1-5 4,000 Funding Yrs 6-10 1,000 Funding Yrs 10-20 Revenues- Rs lakhs Visitor numbers 000's 5% 105.0 110.3 115.8 121.6 127.6 134.0 140.7 Club Memberships 25/yr 600 625 50 50 50 50 50 50 50 Monthly dues 5% 4.2 4.41 4.63 4.86 5.11 5.36 5.63 Corporate Boxes 5% 50 52.50 55.13 57.88 60.78 63.81 67.00 Programme 5% 47.6 49.98 52.48 55.10 57.86 60.75 63.79 Share of tote/ Race charges 5% 111 116.55 122.38 128.50 134.92 141.67 148.75 Gate money-Rs.lakhs 5% 43.5 45.68 47.96 50.36 52.87 55.52 58.29 Rental/ lease- Rs.lakhs 5% 11.25 11.81 12.4 13.02 13.67 14.36 15.08 Total Revenues 600 625 317.6 330.9 345 359.7 375.2 391.5 408.5 Amusement Park Project Funding-Rs lakhs 3,000 Funding Yrs 1-5 3,000 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Visitor numbers 000's 5% 500 525 551.3 578.8 607.8 638.1 670 703.6 738.7 Visitor spends-Rs.lakhs Rs200/ 5% 1000 1050 1103 1158 1216 1276 1340 1407 1477 Total Revenues 1000 1050 1103 1158 1216 1276 1340 1407 1477 Note : These two projects should be tendered out. The above spreadsheets give Operational revenues and visitor numbers for decision making purposes Name of AnnualGrowthrate Year Year Year Year Year Project Financial Parameters Rate Year 1 Year 2 Year 3 Year 4 5 6 7 Year 8 9 10 Linking the sightseeing Project Funding-Rs lakhs 70 Funding Yrs 1-5 70 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Visitor numbers 000's 550 5% 550 577.5 606.4 636.7 668.5 702 737.1 773.9 812.6 Visitor spends-Rs.lakhs Rs5/ 10% 27.5 31.76 33.35 35.02 36.77 38.61 40.54 42.56 44.69 Operational Costs-Rs lakhs 5% 15 15.75 16.54 17.36 18.23 19.14 20.1 21.11 22.16 Operational Profits 12.5 16.01 16.81 17.65 18.54 19.46 20.44 21.46 22.53 Conference Centre Project Funding-Rs lakhs 1,000 Funding Yrs 1-5 1,000 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Conference visitors 000s 5% 55 57.75 60.64 63.67 66.85 70.2 73.71 77.39 81.26 Visitor spends-Rs.lakhs Rs200/ 5% 110 121.3 127.3 133.7 140.4 147.4 154.8 162.5 170.6 Rentals -Rs lakhs 5% 18 18.9 19.85 20.84 21.88 22.97 24.12 25.33 26.59 Exhibition visitors 000s 5% 60000 63000 66150 69458 72930 76577 80406 84426 88647 Visitor spends-Rs.lakhs Rs 25/ 5% 15 16.54 17.36 18.23 19.14 20.1 21.11 22.16 23.27 Rentals- Rs lakhs 5% 18 18.9 19.85 20.84 21.88 22.97 24.12 25.33 26.59 Social function visitors 000s 5% 50000 52500 55125 57881 60775 63814 67005 70355 73873 Visitor spends-Rs.lakhs Rs200/ 10% 100 115.5 121.3 127.3 133.7 140.4 147.4 154.8 162.5 Total Revenues 261 291.1 305.7 321 337 353.8 371.5 390.1 409.6 Operational Costs-Rs lakhs 5% 112 117.6 123.5 129.7 136.1 142.9 150.1 157.6 165.5 Operational Profits 149 173.5 182.2 191.3 200.9 210.9 221.5 232.5 244.1 Dadra and Nagar Haveli Administration of Union Territory of Daman & Din and Dadra r Nagar Haveli District Izzduatriea Centre, Department of Industries N O T I F I C A T I O N no. ore/mums/ir-zo1a/aoia-1s/ l9 nat«a $ /oz/fora The Administrator of UT Administration of Daman & Diu and Dadra 8s Nagar Haveli is pleased to introduce Industrial Policy — 2018 to provide fresh impetus to industrial growth and employment generation in line with new policy initiatives of the Union Government with mission to create Daman 8s Diu and Dadra 8s Nagar Haveli region as a valued investment destination with best-in-class infrastructure by providing an investor friendly, efficient and transparent business climate, the right resources and market linkages to make these UTs a preferred investment destination. The Policy enclosed herewith shall come into effect from the date of its notification. This is issued with the approval of the Hon’ble Administrator, Daman & Diu and Dadra & Nagar Haveli vide Diary No. 350607 Dated 14/05/2018. By order and in the name of the Administrator, Daman 8s Din and Dadra 8s Nagar Haveli Encl: Industrial Policy — 2018 (Pg. 1 to 25) Copy to:- l) PPS to Administrator, DD & DNH ( Ch i Parekh J General manager (DIC} Department of Industries 2) PA to Advisor to Administrator, DD & DNH 3) All Secretaries, DD & DNH 4) All H.O.s, DD & DNH 5) All Industrial Association, DD & DNH 6) Dy. Secretary (Official Language), DD for translation in Hindi 7) The SIO, NIC, DD & DNH for uploading on website 8) Dy. Director (Printing), DD & DNH for publication in Official Gazette U.T.s of Daman & Diu and Dadra & Nagar Haveli Industrial Policy —2018 The UT Administration is committed to the sustainable and inclusive development of the UT of Daman & Diu and Dadra & Nagar Haveli. The Government is keen to accelerate the economic and industrial development of these UTs through growth and employment oriented policies and schemes that turn the UTs of Daman & Diu and Dadra & Nagar Haveli, into the most preferred investment destination. The UT Administration had adopted the existing Industrial Policy in the year of 2015. However, the need for adopting an updated policy framework, incorporating new schemes and thrust areas, was increasingly being articulated by key stakeholders of the economy - the Government, Industries and the Business Community. This new Industrial Policy is a first step in the direction of making the UT of Daman & Diu and Dadra & Nagar Haveli a preferred Industrial and Investment Destination. The policy aims for sustainable industrialization with focus on employment generation, product competitiveness, value addition in products and higher export oriented growth while conserving all aspects of environment. It envisages strong and specific initiatives to ensure timely and hassle-free guidance / clearances to new entrepreneurs. The policy has specific monitoring mechanism with provision for regular assessment of its performance. The new Policy intends to leverage the comparative strengths of the UT and to propel it among the most preferred global business destinations. The new Industrial Policy will be an instrument through which the Administration could achieve the vision of “Prosperous UT o/ Damon & Diu and Dadra & Nagar Haveli” Post 1991 period, the Indian economy has witnessed remarkable economic growth, riding on the strength of huge private investment, infrastructure improvements and regulatory changes. Progressive Page 1 of 25 Thank you for using www.freepdfconvert.com service! Only two pages are converted. Please Sign Up to convert all pages. https://www.freepdfconvert.com/membership Delhi Tourism Policy CHAPTER-10 TOURISM Delhi city is sprinkled with dazzling gems: captivating ancient monuments, fascinating museums and art galleries, architectural wonders, a vivacious performing-arts scene, fabulous eating places and bustling markets. With its rich and diverse cultural heritage, Delhi is also used as a gateway for traveling to cities of India. The city is significant for the role it has played throughout history, having been the centre of an empire for the majority of this millennium. It is an important city in the Indian sub continent and comparisons have often been made to other great cities of the world. However, very few cities carry with them, to such an extent, the weight of several layers of continuous history. One can have a fascinating glimpse into the past in Old Delhi, with its labyrinth of narrow lanes, old havelis, and colourful bazaars. Rickshaws wind their way through this crowded, bustling capital of the Mughals, where life continues, much as it did hundreds of years ago. Modern Delhi has a lot more to offer. Delhi has a modern, well-planned and extensive Metro network that connects all corners of Delhi; this network is still growing. New roadways and flyovers have improved connectivity, the latest of which is the Signature Bridge, an ambitious project of Delhi Tourism. Delhi Tourism is on a mission to change status quo and ensure that Delhi becomes a world-class tourist destination and the leader in art, culture, music, theatre, film and entertainment. In 1911, British shifted their capital from Calcutta to Delhi. After independence in 1947, New Delhi was officially declared as the Capital of India. Delhi being National Capital Territory, received maximum foreign travelers and NRIs visiting India. There are Outlays to make Delhi an environmental & eco friendly tourism and cultural & heritage destination. There is need to spread awareness among tourists as well as its citizens regarding Delhi’s glorious past. The schemes of Tourism Department have been implemented by the DTTDC, an undertaking of the Government of National Capital Territory of Delhi incorporated in 1975 to promote tourism in Delhi. Delhi being National Capital Territory, received a large number of foreign travelers and NRIs visiting India. Revised outlay & expenditure of Annual Outlay 2016-17, Approved outlay & Revised Annual Outlay 2017-18 and Annual Outlay 2018-19 for Tourism Department are as under: [` in crore] Sector 2016-17 2017-18 2018-19 BE RE Exp BE RE Exp Tourism 26.00 8.08 117.00 18.00 13.18 44.00 Total Outlay of ` 46.21 crore kept in B.E. 2018-19 on Tourism. This includes revenue budget of ` 46.06 crore and capital budget of ` 0.15 crore. An amount of ` 44 crore is kept for implementation of various schemes, programmes and projects under Tourism sector. 1. Tourism Infrastructure Budget Allocation 2018-19 : ` 500 Lakh I. Up-gradation of Food courts, temporary shops / craft stalls etc. at Dilli Haat, INA Dilli Haat, INA was constructed and inaugurated in March 1994. The Haat needs up gradation in view of wear and tear of infrastructure and changes in user requirements. Most of the area needs face lifting works. However, Food courts, temporary shops and adjoining areas are in very bad condition and needs suitable up gradation and face lifting works. Temporary shops are made with thatch roofing which is of temporary in nature and needs frequent replacement and causes leakages which damage the articles of the artisans, hence the roofing may upgraded to semi permanent structure. Due to frequent damages it gives bad look. Food courts which are in very bad condition also required to be upgraded since no major face lifting had been done since its construction. II. Renovation and Up-gradation of Coffee Home – Connaught Place The Coffee Home is situated in prime location of Connaught Place and serves the cuisines and coffee tea for visitors. Since its inception no major renovation work was taken up. The upgradation work planned to be taken up with some of the alterations. There is only one existing entry from side to coffee home hence one additional entry from main path have been proposed to be opened in up gradation phase. Better Public Conveniences are to be provided at a suitable place in the coffee home since existing conveniences are on back side of Coffee Home. The up gradation work will also consist of suitable furnishing also. III. Development of Open Air-theatre, etc. at Kala Gram near Garden of Five senses DTTDC has in its possession a plot measuring 5.27 acres adjacent near Garden of Five Senses. The plot of land has been allotted by the Development Department, Government of Delhi. DTTDC proposes to develop this site as venue for holding concerts and festivals. The basic infrastructure like water, electricity, barricading, public conveniences, cafeteria, parking etc. would be developed by DTTDC. For day to day operation an operator may be appointed by DTTDC through E-tendering process. This is a on-going state plan-scheme. Development of plot for holding concerts and festivals. During the year 2017-18, an Open air theater has been developed. Further development of venue on this piece of land is to be done during 2018-19. IV. Conceptualization / Documentation Appointment of Transactional Advisor for Development of Tourism Projects It is proposed to take up and develop new Tourism Projects in Delhi. For development of new Tourism Projects, it is required to conduct preliminary feasibility study, conceptualize the new ideas and other related work prior to the actual start of the work for the new Tourism Projects. For these works, the expenditure may be incurred on account of consultation fee to Architect, transaction advisor etc. To prepare concept paper on tourism projects at various existing properties of the Corporation, there is a need of Transactional Advisor/Consultant. V. Renovation & up-gradation of Azad Hind Gram DTTDC has set up Azad Hind Gram at National Highway-10 before Bahadurgarh Border in Tikri Kalan Village. The complex is spread over 06 acres and has a memorial on Netaji Subhash Chandra Bose depicting select episodes from his life. The complex also houses a museum on Indian National Army with audio visual facility. The complex has a life size statue of Netaji Subhash Chandra Bose. DTTDC would like to upgrade and renovate the Netaji Memorial, Indian National Army Museum, public conveniences and parking facility at the Complex. Repair and Up-gradation of pond and renovation of Restaurant complex and Kiosks. VI. Construction of Coffee Home at Janak Puri DTTDC proposed to construct a Coffee Home at Janak Puri subject to more allocation of funds during the year. VII. Construction of Coffee Home at I.P. Extension DTTDC proposes to construct a Coffee Home at I.P. Extension subject to more allocation of funds during the year. An expenditure of about ` 320 lakh incurred during the year 2017-18 on Tourism Infrastructure. 2. River Front Development of Yamuna Budget Allocation 2018-19 : ` 5 Lakh Every city in the world is associated with a river flowing through it. More than 40 kms. of Yamuna River flows through Delhi. Every Major city like London, Paris etc. has developed the river front of its city and is a major tourist’s attraction. Even in India River Sabarmati in Ahmedabad has been developed by the State Government and has become a public place for its citizens. The Yamuna River to the north of the Wazirabad Barrage is the most pristine stretch of the river in Delhi. The east bank of the river in the stretch along Sonia Vihar is to be developed in an ecological manner to enhance and improve natural habitats and the biodiversity of the riverfront area. The Area of intervention consists of the following: • Around 700 Acres of Land between the Yamuna River and the Sonia Vihar- Pushta Road • Around 5.8 km of the Sonia-Vihar Pushta Road from the Wazirabad Road intersection to the Delhi Border Proposals have already been submitted to the Delhi Govt. for approval of Cabinet. Once the proposal is approved by the Cabinet, consultant for the project will be appointed. Since the project involves development of river fronts the approval of National Green Tribunal will be required and consultant appointed will develop the scheme of the project according to the compliance of the guidelines issued by NGT. Once the project proposal is approved by the NGT, NOC from the Land Owning Agency i.e. Delhi Development Authority will require. However in a meeting held with VC, DDA and Minister of Tourism, Delhi Govt., it was assured by the VC, DDA that once the proposal is agreed by the NGT requisite NOC of DDA will be issued. Once the above approvals/NOC issued, the development work may be started by DTTDC. To begin with, it is proposed to develop the River front in Delhi upstream of the Wazirabad Bridge. The River front would consist of public conveniences, promenades, jogging track, cycle track, sandpit, volleyball courts, restaurants, snack bars and parks. 3. Promotion of Tourism - Delhi as a Destination Budget Allocation 2018-19 : ` 1055 Lakh This scheme has been divided in Three parts (Part A & B). Part A Budget Allocation 2018-19 : ` 1045 Lakh Branding Delhi: It is proposed to create a new campaign called “Brand Delhi”. We will re- develop the online presence of destination Delhi through websites, Apps, Maps, Social Media and Micro-sites. Delhi, bearing a rich heritage and history, has immense potential to become one of the most preferred tourist destinations not only in India but also globally. It is land of monuments, dotted with ruins forts, temples with many chapters of history that have unfolded to make Delhi what is today. Myriad episodes of history, a lineage and significant monuments like the Qutab Minar, the stunning Humanyun’s Tomb, the magnanimous Red Fort, the city of Old Delhi. This Delhi, the Old Fort and many more are epitomes of varied historical eras and this is where the real strength of the City lies as far as the tourism in Delhi is concerned. Delhi has a lot to boast about and hence arises the dire need to promote Delhi as one of the most sought after tourist destinations not only in the domestic but also in the international arena. Undoubtedly, tourism requires careful Outlayning and management and in the absence of a concrete Tourism Policy, there is no set Outlay drawn to market the city in the International market so as to showcase the potential of the city as a Tourist Friendly destination. There is a need to initiate steps to market Delhi more effectively and in a strategic manner on the lines of other state Tourism Boards. In order to keep pace with the growing competitive market, it is proposed that, on the lines of other state Tourism departments to carry out aggressive campaigns to Brand Delhi. With an objective to promote tourism in and around the capital city, Delhi Tourism & Transportation Development corporation Ltd. has been playing a role of catalyst and been taking proactive steps in making the city a Tourist Friendly destination. The activities proposed to be undertaken under the scheme emphasized the need to aggressively Brand Delhi through various available mediums. Production of Tourist Literature, Folders, Leaflets, Maps, City Guides, Brochures, CDs : To market Delhi more effectively and in a strategic manner on the lines of other state tourism Boards. DTTDC plans to undertake campaigns for Branding Delhi as a Tourism Destination at national level through various mediums including release of advertisements / advertorials in Travel magazines & Press advertisement, online social media, production of pictorial brochures on Delhi, Radio Jingles, outdoor publicity through Hoardings, Street Furniture, Metro Stations etc. It is also proposed to produce short films on promotion of Delhi – as a tourism Friendly destination and telecast as TV commercials on various channels. Publicity through Print and Electronic Media/ Internet : The plan includes: Production of Film on Delhi: Promoting Delhi as a Tourist Destination and as Film Shooting Destination – Edited versions of both the films for TVC. Promotions through TVCs on various channels, Release of Advertisements in Magazines (Travel & Tourism), Outdoor publicity through Metro Stations, Backlit panels at Airport, Bus shelters, Street Furniture, Air Baggage tags etc., publicity for Delhi Tourism activities like Tours, Travel, Adventure Activities, Dilli Haats through release of advertisements in newspapers and magazines and Social Media. Organization of Fairs & Festivals : Delhi Tourism has been actively organizing cultural events in Delhi to showcase this capital city as a tourist and cultural friendly destination not only for foreign tourists but for domestic travelers and the citizens of Delhi. In this context, it is pertinent to mention that the promotion of cultural tourism has been the main stay of Indian Tourism policy and accordingly, the rich heritage of our country at large and Delhi as a city in particular has been projected from time to time. Our neighboring states such as Rajasthan, Madhya Pradesh, Himachal Pradesh etc. are excellent examples where cultural tourism has already acquired international positioning and has acted as a catalyst to attract large number of tourists to these destinations. Apart from National & International tourists, NCT of Delhi has its own population of more than 20 million. The citizens of Delhi attend the Fair & Festivals organized by Delhi Tourism with fun and frolic. Participation in National Fairs/ Conferences/ Marts/ Exhibitions : National tourism fairs, conferences, travel marts and travel exhibitions are important for interaction with travel industry, media, airlines and other opinion makers. Further, this is helpful in direct marketing of tourist products and services to the consumers by direct interfacing. Presently, DTTDC participates in limited national tourism fairs. These interactive activities will also be organized in Delhi and simultaneously Delhi will also participate in such exhibitions, marts and conferences within India. Ek Bharat Shreshtha Bharat : The scheme of “Ek Bharat Shreshtha Bharat” launched by Ministry of HRD, Govt. of India which envisages strengthening of existing emotional bonding between the people of our country by promoting and showcasing the rich heritage and culture, tourism, wealth, educational specificities, agricultural traditional practices etc. of each state allowing people to understand and appreciate the diversity that is India, while fostering a sense of common identity. Accordingly engagement matrix for NCT of Delhi has been earmarked with the 8 states of North-Eastern States: with Sikkim & Assam (2016-17), Tripura & Mizoram (2017-18), Arunachal Pradesh & Meghalaya (2018-19) and Manipur & Nagaland (2019-20). The DTTDC proposed to organize culinary festivals with opportunity to learn culinary practices, promotion of Home Stay for visitors, promotion of Rajya- Darshan for tourists, organizing familiarization tour for tour operators of one state, prepare and share with the partner states a book containing information on their culture, customs, traditions, flora & fauna etc. for dissemination to schools colleges, organizing film-festival in the partner state with sub-title, showcase wearing of additional attire of the partner state. Promotion of Delhi as a Film Shooting Destination : Govt. of Delhi under the directions of Ministry of I & B, Govt. of India has appointed MD & CEO, DTTDC as the nodal officer for facilitating Film Shootings in Delhi vide order no. F2/797/TSM/11 dated 3rd August, 2016 of Dy. Secretary (Tsm), GNCTD. Cinema is undoubtedly a powerful tool for the development of a nation. Its impact is immense and it plays an important role in economic expansion. Delhi has been a part of films for a long time now. Its scenic beauty, picturesque locations and historical monuments form interesting backdrops for movies. Delhi also embodies the stark, almost absurd, contrasts of India: A World- Class metro system, the chaos of Old Delhi and the Colonial Serenity of Lutyen’s Delhi. Subsequently, a Film Shooting Facilitation Cell was created within the corporation on the direction of the Chief Secretary, Govt. of Delhi with an objective that DTTDC acts as a nodal agency to act as a bridge between the filmmakers and the stakeholder agencies for facilitating single window clearances of permission for Film Shootings in Delhi. DTTDC is in the process of introducing “Single Window Clearance Mechanism” for film making facility so that the legal formalities to shoot in the city can be performed by visiting only one Government Office. Several steps are being taken to introduce a smooth system for granting permission to Film Producers, to provide them consolidated information on instructions/ guidelines issued by various Departments of Delhi and Ministries of the Government, and to make film shooting a hassle-free experience. Major Tourism Events Sponsored by the Govt. City Information Service (1280) Part B Bed & Breakfast Scheme Budget Allocation 2018-19 : ` 10 Lakh This scheme started in the month of October, 2007 and to be continued during the year 2018-19 to provide budget accommodation to tourists coming to Delhi and enjoy the traditional Indian Home & Culture and also have the confidence of the families support and protection and go back with pleasant memories. In the Bed & Breakfast accommodation in Delhi, there are two categories facilities i.e. Silver and Gold. The Registration Fee for Gold Category is ` 5000/- and for Silver Category ` 3000/-. The basic facilities available under the Silver and Gold Categories are: Facilities Silver Gold Floor Area of Room 120 sq. ft. 200 sq. ft Size of Bathroom 30 sq. ft 40 sq. ft Washing Machine Not Mandatory Mandatory Refrigerator in the room Not Mandatory Mandatory Telephone with Extension Not Mandatory Mandatory In the bedroom, double bed, AC, Furnishing etc., is mandatory. Maximum 06 rooms can be given to the establishment. The total number of Gold and silver category establishment and rooms registered under this scheme as on 31.03.2017 and target for FY 2018-19 is given below: Status till 31.03.2018 Target 2018-19 Category No. of Establishment No. of Rooms No. of Establishment No. of Rooms Gold 39 160 45 185 Silver 233 965 245 1015 Total 265 1131 290 1200 The list of Bed & Breakfast Establishments registered under the scheme is available on the website of DTTDC and Directory of Bed & Breakfast Accommodation in Delhi was also published and distributed from time to time. An expenditure of about ` 655 lakh incurred during the year 2017-18 on Promotion of Tourism in Delhi. 4. Beautification of Entry Points of Delhi Budget Allocation 2018-19 : ` 250 Lakh Development of Guru Tegh Bahadur Memorial at NH-I and other entry points of Delhi (i) Entry Point-I at NH-8 (ii) Entry Point-II at Ghazipur (iii) GTB Memorial at NH-I DTTDC proposes to beautify the road entry points to the city. These entry points would have the facility of tourist information office, public convenience, snack- bar, parking, first-aid facility etc. The entry gates would highlight the rich heritage of the city. DTTDC has constructed Guru Tegh Bahadur Memorial at Singhu Border (NH- 1), G.T. Karnal Road, spread over land measuring 11.87 acres as a deposit work of Urban Development Department. The project was set-up under the scheme of beautification of entry point of Delhi. In the landscaped tranquil background, the 24 metres high central pylon with petals at the base represents the Guru and his strength. The C arches denote his three followers and the monoliths represent the 10 Sikh Gurus with their sayings inscribed on them. Urban Development Department has transferred the project to Tourism Department, Govt. of NCT of Delhi. DTTDC is the executive agency for upkeep, maintenance and operation of the project. The MOU between DTTDC and Tourism Department was done in the March 2017 and expenditure of about 243 lakh incurred during the year 2017-18 for upkeep, maintenance and operation of the project. 5. Grant-in-Aid to DTTDC for Tourist Information Centres Budget Allocation 2018-19 : ` 150 Lakh Delhi Tourism is running Tourist Information Centers at all the main embarkation points in Delhi besides information offices in Kolkata and Chennai. Delhi Tourism disseminates information and distribute literature to the tourists from these offices and a large number of foreign and domestic tourists avail these facilities. The information centers are at the following places in and outside Delhi: • Domestic Airport- Terminal-I • New Delhi Railway Station • Coffee Home, Baba Kharak Singh Marg • I Center, Baba Kharak Singh Marg • Govt of India Tourist Office, Janpath • Dilli Haat, INA • Kolkatta • Chennai 6. Grant-in-Aid to Delhi Institute of Hotel Management & Catering Technology (DIHM & CT) Budget Allocation 2018-19 : ` 100 Lakh (This is GIA but used for capital works) a. Construction of Researcher Block (Boy’s & Girls Hostel) b. Construction of Residential Staff quarters c. Purchase of equipments for labs Delhi Institute of Hotel Management & Catering Technology is an autonomous body established in the year 1983 at Kashmere Gate. The institute was upgraded to the present new building in the year 2012 where the basic infrastructure was available for conducting the classes. During the same year, there was an increase in intake of the students from 60 to 120. Phase- I of the building which includes the academic and administrative block, has been completed and handed over by PWD in 2007 to DIHM & CT. Outlay kept in the Annual Outlay 2018-19 is for construction of Researcher Block (Boys & Girls Hostel) and Residential Staff quarters. During 2013-14, an amount of ` 3 crore was released by the Govt. of NCT of Delhi to DIHM&CT and also DIHM&CT received grant of ` 2 crore from Govt. of India. DIHM&CT has planned to start some revenue generating courses in 2018-19 and impart the in service training to the cooks, waiters, housekeeping and other MTS staff of Government Guest Houses, Govt. Offices, Canteens and Cafeteria etc.. DIHM&CT will start short term summer courses in four trades i.e. Bakery & Patisserie, Indian Cookery, Snacks Cookery and Chinese Cookery for general people, specially students, ladies and housewives. 7. Skill Development of Students in Government Schools Budget Allocation 2018-19 : ` 100 Lakh The Scheme “Skill Development of Students in Government Schools” (Aatm Nirbharta Ki Aur) is an initiative of Govt. of NCT of Delhi. It is a skill development scheme, aims to channelize the energy of the young students who have passed 8th & 10th standard and are 18 to 28 years age group. Aspirant students will be given training in the hospitality sector in the field of cookery, bakery, housekeeping etc. DIHM&CT is the implementing agency of the scheme. The venue will be the schools under the Education Department, GNCTD. During 2015-16, GIA of ₹ 75 lakh has been released to DIHM&CT towards implementation of this scheme. Initially, 4 Govt. schools has been identified by the Education Department, GNCTD. The DIHM&CT will recruit co-ordinators, data entry operators on contract for monitoring and guiding the schools and trainees. Government will incur the cost of course expenditure on equipment charges which are one time charge. 8. INFRASTRUCTURE DEVELOPMENT FOR DESTINATIONS AND CIRCUITS (CSS) Budget Allocation 2018-19 : ` 2240 Lakh Under this scheme, the following sub-schemes are covered: a. Tourist Complex at Said-ud-Azaib (CSS) b. Grant-in-aid to DTTDC for Chhawala and Kanganheri Water Sports (CSS) c. Grant-in-aid to DTTDC for development of Soft Adventure Park at Sanjay Lake (Capital Assets) (CSS) d. Grant-in-aid to DTTDC for new facilities in Delhi Haat INA, New Delhi (Capital Assets) (CSS) e. GIA to DTTDC for Development of Delhi Haat, Pitampura (CSS) f. GIA to DTTDC for Development of Delhi Haat, Janakpuri (CSS) g. GIA to DTTDC for celebration of Incredible India Festival (CSS) h. GIA to DTTDC for Swadesh Darshan (CSS) The Ministry of Tourism extends Central Financial Assistance to the State Governments/Union Territory Administrations for tourism projects identified in consultation with them for the improvement of existing tourism products and also for developing new ones. Under the Centrally Sponsored Scheme, “Infrastructure Development for Destinations and Circuits”, 100% Central Assistance is given for development of destinations/ circuits including mega projects of world standard and also for rural tourism infrastructure development. The Ministry of Tourism provides financial assistance up to ` 5 crore for the development of Destinations and ` 8 crore for Circuits. The upper limit of financial assistance has been increased to ` 25 crore and ` 50 crore for development of identified mega destinations and circuits respectively. The focus under this revised scheme will be on the improvement of existing product and developing new tourism products to the world standard. It will also focus on Integrated Infrastructure Development of the tourist sites. These tourist sites/destinations would be carefully selected based on its tourism potential. The aim would be to provide all infrastructure facilities required by the tourists within such destinations and circuits. Master Outlaying of these destinations and circuits will be undertaken so as to develop them in an integrated holistic manner. The aim will be convergence of resources and expertise through coordinated action with State Governments / U.Ts and Private Sectors. Tourist Destinations and Circuits in each State would be identified in consultation with the State Governments and would be taken up for development. This would include activities ranging from preparation of a master Outlay to implementation of the master Outlay. Projects to be taken up under this scheme should follow an integrated, projectised, area development approach. Comprehensive DPRs should be prepared for each project after consultations with all the stakeholders. Some of the projects implemented by Delhi Govt. under CSS are as discussed below: I) Tourist Complex at Said-ud-Azaib (CSS) Outlay 2018-19 : ` 35 Lakh (For Capital Assets) DTTDC has developed one of the finest Gardens spread over an area of 20 acres of Garden of Five Senses, Said-ul-Ajaib. Garden of Five Senses is also the venue for the DTTDC flagship festival i.e. Garden Tourism Festival which is held every year. DTTDC is developing the following theme garden at Garden of Five Senses:- • Herbal Garden • Rose Garden • Cacti Garden • Butterfly garden • Fragrance garden Ministry of Tourism, GOI sanctioned an amount of ` 192.45 lakh for the project “Development of Theme Garden at Garden of Five Senses, Said-Ul-Ajaib, New Delhi” during 2011-12 with sanction accorded for release of ` 153.96 lakh being 80% of CFA as the first installment for starting the work. Tourism Department has issued a Sanction dated 28.03.2012 of ` 50 Lakh (CFA) to DTTDC for Development of Theme Garden at Garden of Five Senses, Said-Ul-Ajaib, New Delhi under CSS- Outlay out of GOI released amount ` 153.96 lakh. Under this scheme, there was unspent balance of ` 53.96 lakh as on 01.04.2014. An expenditure of ` 40.00 lakh has been incurred during 2014-15. No expenditure has been incurred during 2017-18. There is unspent balance of ` 13.96 lakh as on 01.04.2018. Ministry of Tourism, GOI will release balance amount of ` 40 lakh after furnishing of UC by the DTTDC. II) GIA to DTTDC for Development of Water Sports Complex at Chhawla and Kanganheri (CSS) Budget Allocation 2018-19 : ` 40 Lakh (For Capital Assets) Chhawla Water Sports Complex: DTTDC has taken 2.77 acres of land at Chhawla from Irrigation and Flood Control Department on lease basis. DTTDC has set up Chhwala Tourists Complex on Island in Nazafgarh Drain near the campus of Border Security Force. The site is well connected by Road via Nafargarh – Kapashera Road and Metro Line Via Dwarka Sector -21. The following facilities are being created at this site:- • Elevated Walk ways, Restaurant, Boat Jetty, fish Jetty, Toilet Block, Machan, Parking, Pedestrian Path and Club House. Ministry of Tourism, GOI sanctioned an amount of ` 297.87 lakh during 2007-08 and released an amount of ` 238.30 lakh. DTTDC has already submitted the UC of an amount of ` 381.89 lakh to MOT, GOI for release of balance funds of ` 48.92 lakh. Kanganheri Water Sports Complex: This project is being developed on the piece of land measuring 11.44 acres, which is approximately 2 km from Chhawla Bridge and is located in Kanganheri Village in South West Delhi. The project has accessibility through Nafargarh – Kapasehra Road and Metro Line via Dwarka Sector 21. The following facilities are being created at this site:- • Platform for tents, administrative block, canteen, toilet block, pantry, balloon plaza, water body, overhead tank, underground tank, cycle track, store block and paved parking. Ministry of Tourism, GOI sanctioned an amount of ` 416.21 lakh during 2007-08 and released an amount of ` 332.97 lakh. DTTDC has already submitted the UC of an amount of ` 414.81 lakh to MOT, GOI for release of balance funds of ` 59.57 lakh. III) GIA to DTTDC for Development of Soft Adventure Park at Sanjay Lake (CSS) Budget Allocation 2018-19 : ` 30 Lakh (For Capital Assets) DTTDC has taken over 6.3 acres of land at Sanjay Lake on license fee and revenue sharing basis from DDA for a period of 20 years. The DTTDC has also been allowed boating activities in the lake adjacent to the park. The following structures / works have been completed at the project:- 1. Restaurant Block having carpet area of 119 sq. mts. This includes sitting area, pantry, store, kiosks and publicity utility. 2. Portal cabin structures:- a. Souvenir Shops b. Ticket window c. Toilet block {2} d. Rooms {4} 3. Rain water Harvesting 4 Elevated walk way : 90 M (approx) 5. Walk way along lake : 250 M (approx) 6. Outlayters : 280 M (approx) 7. Pedestrian walk way The boundary wall has been constructed on three sides of the plot of land and on one side the area is protected by the lake. DTTDC is in the process of selection of operator for this project. Basic structure will be provided by the DTTDC and operator will set up the required equipment to operate the Park. The investment is likely to be about ₹ one crore to make the project operational towards the cost of equipment for the activities being proposed, which are as under:- Inflatable Rock Climbing Wall, Rock Climbing (permanent), Burma Bridge, Monkey Bridge, Spider Web, Dismantle able tented accommodation, Monkey crawling, Mountain Biking, Paint ball, Archery, Rifle shooting, Pit Jump, Rappelling, Zorbing, Commando net, Cat walk, Flying Fox, Dirt Track, Day and overnight camping and Bungee Jumping water based game/boating in the lake is also proposed to be allowed. In addition the operator shall also be required to activate the Restaurant Block and other facilities created at the project. Ministry of Tourism, GOI sanctioned an amount of ` 451.82 lakh during 2010-11 as CFA on 07.05.2010 and released an amount of ` 361.46 lakh being 80% CFA as the first installment for starting the work. DTTDC has already submitted the UC of an amount of ` 400.75 lakh to MOT, GOI for release of balance funds of ` 39.26 lakh. An expenditure of ` 499 lakh (` 56 lakh during 2010-11, ` 304 lakh during 2011-12, ` 75 lakh during 2012-13, ` 64 lakh during 2013-14) has been incurred till April 2014 by the DTTDC. An Amount of ` 361.46 lakh (released by GOI earlier) kept in GNCTD account has been released to DTTDC during 2014-15. IV) GIA to DTTDC for Up-gradation of Dilli Haat at INA (CSS) Budget Allocation 2018-19 : ` 10 Lakh (For Capital Assets) DTTDC had set up a tourism project, Dilli Haat at INA, in pursuance of Government Policy for promoting and preserving our immense heritage of human skill. The objective of this first Haat of its kind in the country was to provide a platform to the artisans of different parts of the country to display their ethnic wares. A take off from the traditional ‘bazaar’ where local artisans sell their merchandise, it offers the visitors a fascinating glimpse of India through its array of crafts, foods and folk performances. The project attained vast popularity among foreign & domestic tourists and won PATA Gold Award in the year 1993 and titled with the award of first barrier free project in the year 2005 in view of its wide success. The Haat fascinated Prince Charles so much that he stretched his whistle-stop visit to an hour long fiesta during his visit in the year 2003 and desired to put up a similar Haat in London. The Corporation has organized Dilli Haat exposition at Trafalgar Square in London in association with Govt. of India, Ministry of Tourism in June 2005. The Haat is being visited by most of the foreign delegations during their visit to India. The Haat has completed its 14 years of success, however requires the additions of new concepts like Art Gallery, International Fine Dining, Museum, setting up of more craft stalls in view of meet out the increasing demands. Ministry of Tourism, GOI sanctioned an amount of ` 72.85 lakh during 2011-12 and released an amount of ` 58.28 lakh. DTTDC has already submitted the UC of an amount of ` 249.05 lakh to MOT, GOI for release of balance funds of ` 14.57 lakh. V) GIA to DTTDC for Development of Dilli Haat at Pitampura (CSS) Budget Allocation 2018-19 : ` 10 Lakh (For Capital Assets) VI) GIA to DTTDC for Development of Dilli Haat at Janakpuri (CSS) Budget Allocation 2018-19 : ` 100 Lakh (For Capital Assets) Delhi Tourism & Transportation Development Corporation Ltd. (DTTDC) has developed 3rd Dilli Haat at Janakpuri. This project has been developed on a land measuring 08 acres allotted by DDA to DTTDC on lease for 20 years on revenue sharing basis. This Dilli Haat is set up with an objective to promote the national and international tourism activities and to cater the growing tourism needs in West Delhi and Delhi. This project is going to add value to the entire Township, residency and officers in and around west Delhi. 1. The following facilities are provided in Janakpuri Dilli Haat :100 craft shops – to be allotted to the registered artisans of DC (Handloom) and DC (Handicrafts), Ministry of Textile, Govt. of India. 2. 85 open platforms shops - to promote art, craft and handloom and in line with Dilli Haat vision. 3. Dormitory (80 beds) – for specific use for artisans and craft men at nominal charges. 4. Food court - 14 shops are being created to provide food of different states on India through state tourism corporations. 5. Exposition hall – to promote art, cultural events and various initiative / exhibition etc. 6. Music store and museum in two baskets towers – to promote and provide platform for Indian classical music and literature, keeping in view the theme of this Dilli Haat, which is Music. 7. Auditorium and Amphitheatre – an open auditorium with seating capacity of 800 persons and air conditioned auditorium with seating capacity of 800 persons. 8. Public convenience Public convenience such as parking, drinking water, toilets, tourist facilitation center, landscaping, seating spaces, elevators etc. will be provided. ATM and courier services are also proposed. In addition to the above some commercial activities are also incorporated including air conditioned shops, food courts, cafeteria, and fine dining restaurants with banqueting facilities. Originally, Finance Department has restricted and approved the estimated cost of the project as ` 79.96 crore after approval of the EFC of ` 81.44 crore in the meeting held on 20.12.2011. (With GNCTD share of ` 25 crore, GOI share of ` 25 crore and DTTDC share of rest amount of ` 29.96 crore). Govt. of NCT of Delhi already released an amount of ` 25 crore as financial support to DTTDC as mentioned in the EFC minutes in the approved EFC cost of ` 79.96 crore. Ministry of Tourism, GOI has sanctioned an amount of ` 24.36 crores, out of which ` 8.85 crore were released earlier, ` 4.50 crore in 2015-16 and ` 10 crore in 2017-18 by the Ministry of Tourism, GOI. VII) GIA to DTTDC for Celebration of Incredible India Festival (CSS) Budget Allocation 2018-19 : ` 15 Lakh DTTDC organized Incredible India Festival at Baba Kharak Singh Marg, New Delhi from 1st - 15th October 2010. The best of Indian Handicrafts, Handlooms and variety of Indian Cuisine was available to the tourists during the festival. The festival was organized on turnkey basis through an agency. The expenditure incurred on this festival was ` 94.92 lakhs. Ministry of Tourism, govt. of India sanctioned ` 100 lakhs and released ` 80 lakhs for this festival. Utilization Certificate has already been submitted for release of balance payment of ` 14.92 lakhs. VIII) GIA to DTTDC for Swadesh Darshan (CSS) Budget Allocation 2018-19 : ` 2000 Lakh The scheme is 100% centrally funded and funds are available under this scheme for development of theme based tourism circuits. Project is of development of 7 Heritage Routes with special focus on Mehrauli Node along with construction of elevated walkways connecting Qutub Metro Station to Qutub Minar. Delhi Heritage Circuit comprises of 7 circuits Mehrauli, Tughlaqabad & Suraj Kund, Hauz Khas & Safdarjung’s Tomb, Nizamuddin, Purana Qila & Lodhi Gardens, Shahjahanabad and New Delhi. Spiritual circuit comprises of Dargah Matka Pir, Dargah Hazrat Nizamuddin, Dargah at Chirag Delhi and Quttub Bakhtiyar Kaki, Mehrauli. The Metro Station of Qutub is very far from Qutub Minar and visitors coming to Qutub Minar on Metro find it difficult to reach Qutub Minar due to poor connectivity. Adjacent to Qutub MInar is Mehrauli Archaeological Park which has a number of notified monuments like Jamali Kamali, Quli Khan’s tomb, Raja ki Baoli, Metcalf house besides a number of other monuments. It is proposed that an elevated walkway may be constructed connecting Qutub Metro Station with Qutub Minar which may pass through Mehrauli Archaeological Park. The elevated walkway may have the facility of getting down near important notified monuments like Jamali Kamali, Quli Khan’s Tomb etc. in the Mehrauli Archaeological Park and may finish at Qutub Minar. The cost of the project is approx. ` 100.00 Crores. The appointment of consultant for preparation of detailed project report is under process. After preparation of DPR by the consultant, the Ministry of Tourism, Govt. of India will consider & sanction the scheme. Afterwards, the clearances from different agencies will be taken up. Chandigarh Tourism Policy GOVERNMENT OF INDIA MINISTRY OF TOURISM AND CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION Final Report On 20 YEAR PERSPECTIVE PLAN FOR SUSTAINABLE TOURISM DEVLOPMENT IN UNION TERRITORY OF CHANDIGARH March 2003 Submitted by India Tourism Development Corporation TLC Marketing Pvt. Ltd. Deloitte Touche Tohmatsu India Private Limited 20 year Perspective Tourism Master Plan for Chandigarh Contents for the 20 Year perspective Tourism Master Plan 1. Executive Summary 1 2. The approach a. Guidelines for developing 20 year perspective Master Plans as issued by the Department of Tourism, Government of India 6 b. Background of Consortium partners 11 i. ITDC ii. Deloitte Touche Tohmatsu iii. TLC Marketing Pvt Ltd c. Approach 15 d. Approach to Environmental Impact Assessment 19 3. Background on the State 21 a. History b. Physical features, Flora and Fauna c. Current infrastructure i. Access – Road, Rail, Air ii. Water & Sewage iii. Power – Electricity iv. Industrial Estates – list of major corporates d. Demographics versus other Northern States District Profiles e. Chandigarh Headquartered Corporate Houses 4. Current Tourism scenario in the State 38 a. Current Chandigarh Tourism Policy b. Inventory of Accommodation c. Current Tourism Statistics 1 20 year Perspective Tourism Master Plan for Chandigarh i. By city ii. Comparative with other Indian States – employment, project spends d. Taxes on Tourism activities e. Fairs & Festivals f. Roles of relevant bodies i. State Tourism Development ii. Urban Development & Town Planning iii. Industrial Development g. Tourism activities of contiguous States 5. Assessment of Tourism Attractions of the State 65 a. How other “City States” have developed tourism b. Inventory of attractions i. Versus criteria ii. By type of tourist and linkages c. Current State Tourism Policy versus National Tourism Policy d. Potential markets and market segments for the State e. Shortlisted projects f. Approach to Environmental Impact Assessments 6. Marketing State Tourism. Case studies of Kerala, Rajasthan and Uttaranchal 79 7. Implementation of shortlisted projects 90 a. Setting up a system for coordination of Departments b. Assessing the economic impact of tourism 2 20 year Perspective Tourism Master Plan for Chandigarh c. Setting up Police outposts d. Setting up a system for accreditisation of shops and transporters e. Creating a Tourist/ Cultural Centre f. Promoting traditional cuisine g. Horse race track & Club h. Amusement park i. Linking the sightseeing j. Conference Centre k. Adventure Tourism and Wildlife Tourism 8. Attracting the Private Sector investments in Tourism 126 9. Summary Tables 147 a. Prioritisation of projects b. Job creation c. Funding of projects d. Visitor numbers e. Economic impact 3 EXECUTIVE SUMMARY This 20 year perspective Tourism Master Plan for Chandigarh attempts to identify short, medium and long term tourism projects for the Union Territory of Chandigarh using the National Tourism Policy as a guideline. However, all existing and planned projects of Chandigarh Tourism have also been addressed. In these cases, thoughts that complement/ supplement the current thinking have also been listed. We have examined the success of several other “City States” and how they have positioned themselves. Very few, like the Vatican, have the benefit of historical attractions. Some like the Bahamas, Bermuda and Mauritius have natural attractions like beaches. Some traditional trading centers like Hong Kong, Singapore and Dubai have developed as financial hubs. In nearly all cases, however, city states have developed man made attractions with an emphasis on world class recreation and leisure. Gambling – Macau, Monaco & Sun City Horse Racing in Hong Kong & Dubai Sporting events – Singapore, Hong Kong, Dubai, Monaco and Sun City Entertainment events – in all the above, Seychelles etc. Interestingly, most do not rely on immediate neighbouring countries as source markets. Several suggested projects do not have any precedent in India. As such, projections of usage and hence revenues are difficult to make. However, these projects have been endorsed by knowledgeable individuals in the Travel & Tourism industry based on their personal experiences. The Plan makes some observations on current practice. Several specific actions and projects have been recommended. These have been divided into those projects to develop and sustain tourism infrastructure and those that generate visitors. These are summarized in the following pages. In all cases, the involvement of the private sector has been examined. The Plan shortlists the following projects Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission approach” on the lines of Rajasthan’s Rajiv Gandhi Mission on Tourism Development a. Coordination between Chandigarh Tourism/ Chandigarh Hotels/ Town Planning/ PWD (B&R)/ PHD/ Police/ Trade Associations/ NHAI/ Indian Railways b. The Mission should have a mission statement, a manageable number of objectives and specific activity milestones for effective review. 2. Assessing the Economic Impact of Tourism in Chandigarh. Tourism will not get the attention it deserves unless it can demonstrate the economic and social benefits it generates. a. We have suggested annual surveys and the use of multipliers to measure the impact of tourism investments and of tourist spendings 3. Tourism Police outposts. Safety and security are a major concern of travelers. a. We have suggested Tourism Police outposts be set up in the proposed “Tourist Centres” in Chandigarh. The list of locations can be expanded over the Plan period. 4. Accreditisation of Shops and transporters. These are two areas where most tourists feel most insecure in terms of being cheated. a. For shops, we have suggested accreditising shops that have price tagged items and a reasonable return/ refund policy. Shops will carry a Chandigarh Tourism plaque and be advertised in an official map. For Taxis/ auto rickshaws. Must be metered and carry tariff cards. These will be identified with a plaque 5. Cultural/ Tourism Information Centre. This should showcase Chandigarh and be a cross between Dilli Haat and The National Crafts Museum. This center should provide information and reservation capabilities for potential tourists to Chandigarh and neighbouring States. These will provide employment to artisans/ performing artists a. We recommend arts/ crafts, State cuisine and performing arts be showcased b. We recommend some permanent stalls backed by open spaces for stall for celebrating State festivals c. Incorporated into “Recreation & Leisure Centres” in Kishangarh 6. Promoting Traditional Cuisines. Chandigarh has eight neighbouring States each with a rich cultural tradition. We propose that food and cultural festivals be held on a regular basis. We further propose that the existing facility of Kalagram, which has held successful festivals in the past, be utilised. 7. Horse Race Track & Club. There is no good Horse Race track in North India. North India is also home to about 10 stud farms. Hotels in cities like Pune and Bangalore have their week end occupancies boosted by punters from major metros. The Race Club can have other facilities to attract a permanent membership. 8. Amusement park. The Rock Garden/ Sukhna Lake/ Golf Course area is already one hub of tourist activity. An area for an amusement park, for a Sports Complex and a Tourist Health Resort have already been ear-marked in the Chandigarh Master Plan. We propose the Amusement Park be marketed to families traveling Delhi- Shimla with young children to encourage an overnight break. 9. Linking the sightseeing. The distance between the Rock Garden and the area identified for the Amusement park is a long walk but a short auto-rickshaw ride. We propose a vintage narrow gauge railway be set up to link all the points in this Recreation & Entertainment area. 10. Conference Center to attract Business Travellers. Chandigarh Tourism has already identified a plot in Sector 31 next to the CII Regional HQ. We believe that this can cement Chandigarh as the commercial center of North India. 11. Developing the City Centre – Sector 17 – as a social and cultural hub. There is already a trend in this direction. We recommend a partnership between the Sector 17 shop owners and Chandigarh Tourism to develop a calendar of events. We also recommend a relaxation in Excise rules in terms of bar licence costs and hours of operation. 12. Adventure Tourism & Wildlife Tourism. We do not recommend any additional activity in this area other than the ongoing levels. 13. Attracting the Private Sector. We have recommended a package of incentives to attract the Private Sector to invest in tourism related projects in Chandigarh. In all visitor generating projects we have recommended roles for the private sector As a “City State”, Chandigarh does not have the scope – or the space - to develop new projects over a 20 year time span. There is no particular need either in terms of funds or manpower to spread the suggested projects. Guidelines of Dept. of Tourism for 20 year Perspective Tourism Master Plans 1. Year wise phasing of investments required having regard to resources available 2. Plan should indicate short term & long term plans, targets and ground realities. 3. Plan should indicate all activities by agency with timeframes 4. Assess the existing tourism scenario in the state/UT with respect to existing traffic levels and inventory of - Natural resources - Heritage & other socio-cultural assets - Quantitative/ demographic factors - Services & infrastructure available 5. Plan should review the status of existing development/ investment for the development of tourism in the region 6. List and evaluate existing potential tourist destinations and centers and categorise them on the basis of - inventory of attractions - infrastructure available - degree of popularity - volume of traffic flow 7. Plan should analyse and categorise existing destinations and centers as - stand alone - part of a circuit - niche attractions for special interests 8. Plan should assess the existing infrastructure levels at identified destinations/ centers in terms of - quality of roads/ transportation facilities - civic amenities - en route transit facilities - boarding and lodging facilities 9. Plan should assess traffic flow for assessment of infrastructure requirements based on - Past growth - Suggested links and integration - Future expected developments - Likely investments from State - Investment climate/ incentive for private sector 10. Plan should attempt indicative cost configuration of likely investment on infrastructure under different heads and prioritise investment needs over 20 years 11. Plan should identify existing as well as new tourism projects including - expansion/ augmentation, - upgradation of services/ facilities - Destinations & centers 12. Plan should undertake product conceptualization cum feasibility for identified projects covering - locational evaluation - schematic product planning - quantification of individual product parameters - assessment of investment levels - project viability 13. Action plan for implementation of identified projects along with development of infrastructure in conformity with - State/ Central policy objectives & guidelines - National development and funding agencies - WTO’s Bali declaration 14. Project wise potential for employment generation including for women 15. Projection of domestic and foreign tourist arrivals for each proposed tourist place 16. Prioritise schemes based on employment potential and tourist arrivals 17. Prepare inventory of existing accommodation including paying guest and proposed needs split by various providers including various State Govt depts 18. Each project to be scutinised and finalized with a view to suggesting State Tourism projects to foreign funding agencies 19. Explore sources of funding such as FIs, TFCI. - Suggest incentives for private sector 20. Suggest institutional machinery in the State to oversee/ supervise the development of Tourism infrastructure 21. Build in facilities for performance of local artistes, cultural troupes 22. Cultural complexes to be suggested with the financial help of the State Dept of culture 23. Handicraft shops to be suggested. These can be run by women 24. Include development of potential health resorts. 25. Plan should have an Executive summary 26. Plan should include attractive packages/ schemes to attract private sector investments 27. Environmental issues shouls be dealt with in sufficient detail and EIA made in respect of new projects 28. Plans should include - carrying capacities - instruments of spatial and land use planning - instruments for architectural controls - strategy for local community participation & protection of cultural identity - Awareness programmes for local 29. Measures for mitigating adverse environmental impact and rehabilitation 30. Strategy for privatisation of State and State Tourism Corp owned tourism related properties 20 year Perspective Tourism Master Plan THE CONSORTIUM We believe that 20-year Tourism Master Plans require detailed knowledge in several domains. To address this need we have formed a consortium of experts. The consortium comprises of India Tourism Development Corporation – ITDC – Consultancy Division with relevant past experience in Master Plans, Technical Consultancy and project execution. TLC Marketing Pvt.Ltd, a marketing consultancy empanelled by The World Tourism Organisation (WTO), Madrid for various aspects of Tourism Development. TLC Marketing will ensure a balanced tourism plan that is marketable to both developers and the Tourist industry Deloitte Touche Tohmatsu, an international firm of Chartered Accountants and consultants with a wide range of experience in perspective planning in various industries. Deloitte Touche Tohmatsu also have access to their global expertise in the area of Tourism Master Planning. RELEVANT EXPERIENCE India Tourism Development Corporation ITDC was established in 1966 with the objective of developing tourism infrastructure and promoting India as a tourism destination. ITDC has a Consultancy Division which has completed many projects. ITDC has the capability of conducting Techno-Economic feasibility studies, providing Engineering and Technical Services, Mangement Consultancy and Advisory services, consultancy for Adventure Tourism. Assignments already completed by ITDC include Feasibility Reports for hotel projects in Baroda, Calicut, Cochin, Kanpur, Kohlapur, Lucknow, Nagpur, Nainital, Pine, Rishikesh, Varanasi, Raipur, New Delhi, Calcutta, Bangalore and Agartala 20 year Perspective Tourism Master Plan Tourism Master Plans for Assam, Nagaland, Orissa, Pondicherry, Sikkim, Punjab and Tripura. Technical consultancy for multiple hotels, youth hostels, forest lodges and restaurants Special projects for Rail Yatri Niwas, Indian Railways Catering, College of Combat, Institute of Water Sports at Goa. Project consultancy/ Execution – 28 hotels, the IITTM in Gwalior. TLC Marketing Pvt Ltd. The Directors of TLC Marketing have been involved with Tourism Development for almost 30 years and have had exposure to Tourism Planning in Egypt, Mexico and India. This has been mainly from the project developer’s aspect and are familiar with the requirements of the parties that invest in Tourism Development. They are also familiar with all aspects of tourism including resorts, cruises, timeshare, charters, conferences etc. Some relevant projects undertaken by the directors of TLC Marketing include Study for the India Convention Promotion Bureau on promoting conferences of various sizes to India Assignment with The Planning Commission for Tourism Development Plans for Uttaranchal and Uttar Pradesh. This included the development of a “tourist train” concept Review of Hotel classification norms covering Heritage and Resort hotels for the Govt. of India, Department of Tourism Feasibility studies for business and leisure hotels at over 40 destinations all India. Entry strategy for a hotel company into India looking at mid level hotels. This involves studying business destinations across India Strategy for a chain of Ayurvedic Spas, initially in the North of India Entry strategy into Timeshare for both mid-market and Luxury Resorts Launch of an Outbound Adventure Tour Operator 20 year Perspective Tourism Master Plan Deloitte Touche Tohmatsu India Private Limited Deloitte Touche Tohmatsu believes that for achieving a client’s business objectives, a variety of knowledge and skills are required. Our national coverage and international experience allows access to professionals in the industry and other areas of specialisations. Our clients include government bodies, non-government organisations, public sector organisations, private companies and international agencies. Brief details of some of our assignments in the hospitality, tourism and entertainment sectors is set out below: International assignments in hospitality and the tourism sector are detailed below: • Privatisation of Hungary Hotels, which comprises some 45 hotels and over 250 restaurants, in association with the Swiss Bank Corporation and Cazenove & Co. Our UK offices worked with our Budapest office on this extensive assignment. • Business valuation of Astir Hotel Company. We assisted the National Bank of Greece on the proposed sales as part of the Government’s privatisation programme. • Advised the public enterprises reform and divestiture secretariat of the Ministry of Finance, Government of Uganda, on the divestiture of Government owned hotels. • Valuation of four state-owned hotels in Morocco prior to their intended privatisation and sale for the Government of Morocco. In conjunction with the Deloitte & Touche Corporate Finance Group, investment memoranda were subsequently prepared to assist in the privatisation process. Indian assignments in Hospitality and Tourism Sector • Strategic advice to Quality Inns Private Limited. • Business plan for a holiday resort based in Kerala. This is under implementation. • Advisory services provided to an international chain of hotels • Business advisory services for Resort Condominiums International • Business advisory services for Singapore based company, for setting up operations in India in the area of serviced apartments and estate development. 20 year Perspective Tourism Master Plan • Business valuation and due diligence review for Landbase India Limited, • Business advisory services for The Radisson Hotel. • Entry strategy, valuation, negotiations and joint venture identification for Keystone and Venkys. • Trade survey for travel agents and tour operators for a large multinational company. • Review of project parameters and returns compiled for the airport expansion planned for Chennai by the Airports Authority of India. • Economic Feasibility study for setting up a permanent Trade Fair Venue, Madras International Exposition Limited, under the aegis of Federation of Indian Export Organisations (FIEO). Privatisation/ Disinvestment experience • Bharat Heavy Plates & Vessels Ltd., Visakhapatnam • RBL Limited, Calcutta • Tractors Corporation Limited • Bharat Goldmines Limited • Lamps Division of HMT Limited • Paradeep Phosphates Limited Ongoing disinvestments assignments include • IDCOL Cement Limited • The Fertiliser and Chemicals Travancore Limited • Instrumentation Limited • Braithewaite & Co. Limited • Bharat Heavy Plate limited 20 year Perspective Tourism Master Plan APPROACH Our approach is as follows 1. Review existing Tourism Policy a. This is reviewed in conjunction with stated National Tourism Policy as State Tourism activities should be in synch with National Policy b. Thisis also reviewed in terms of “Best Practice” of other Indian States and some Internationally successful players. 2. Validate Proposed projects a. Plans still to be implemented were reviewed to validate their broad feasibility 3. Suggest new Tourism Products a. This is done with costs, revenues, timelines and responsibilities. b. A broad Economic Impact assessment is made for each suggested product for both primary and secondary effects. Objective Our objective is to develop 20-year Perspective Tourism Master Plans that encourage sustainable tourism by achieving a balance between the growth of tourism on one hand and the impact on natural, heritage and cultural resources on the other. Criteria The Critical Criteria would be that the Plan should be viable. In other words, it should be attractive and marketable to all agencies involved – The traveler, the Travel industry, State and Government agencies, Financial Institutions, Tourism project developers and last but not least to the local population. The Plan will Clearly indicate short term and long term projects and targets Identify agencies involved and the actions required to be taken by each 20 year Perspective Tourism Master Plan Ensure that each action will have a time frame and an indicative cost Ensure each project will also indicate possible developers and possible sources of funding. Financial structuring arrangements, where relevant will also be indicated. Endeavour to involve the private sector in the development of the plans. This will ensure a buy-in to the finished product. Be based on secondary data – published data, supplied by the State and information obtained in discussions with informed individuals. METHODOLOGY Conduct Inventories Identify existing and potential - attractions - Infrastructure - Access - Environmental impact - Human factors Identify Specific projects Develop balanced Tourist products around each identified attraction Detailed Project analysis Identify each element, the possible developers, sources of funds, incentives etc Final Recommendations Shortlist projects, prioritise over 20 years. - Tourist projections - Employment and other economic benefits Identifying the attractions – the reasons for visiting. 1. The first step would be to make an inventory of all possible visitor attractions both current and potential. These would be studied under a. Long stay – natural and activity resorts such as hill/ beach/ health & fitness/ sports/ wildlife/ shopping and other activities 20 year Perspective Tourism Master Plan b. Short Stay destination – Business visitors, conferences, weekend stays, pilgrimage c. Short stay itinerary – where the attraction is part of an itinerary and dependent on other links 2. Each attraction will be assessed for “Carrying capacity” using absolute numbers as well as indices such as Tourists/ sq.km, Tourists/ 1000 population. This assessment will use international benchmarks and Best Practices. 3. The Environmental sensitivities will be addressed by a strategy to measure the impact on a. Air quality b. Water and water bodies c. Nature, both flora and fauna d. And on the attraction itself. 4. Based on the above, an assessment of the present and future needs of infrastructural services will be undertaken to cover a. Water b. Electricity c. Sewage and waste disposal d. Communications 5. Based on the potential markets for visiting the attraction, an assessment of the present and future requirements for access will be identified by a. Road b. Rail c. Air d. Water transport 6. There are Human Factors that will also be addressed. These will cover a. Employment b. Inflationary impact c. Cultural impact d. Alienation of locals/ Displacement 20 year Perspective Tourism Master Plan Identifying and Conceptualising Specific Tourism Products Having assessed the attractions available and the broad feasibility of each, the Plan will e develop a balanced Tourist product around each attraction. The Tourist product consists of the following 1. The attraction – the reason for the visit 2. Accommodation – requirements at each level a. Propose incentives for balanced development 3. Recreational facilities – to supplement the attraction. Eg. a hill resort could have rock climbing, paragliding, river & lake fishing, golf, entertainment and shopping 4. Local transportation a. Airport/ station transfers, shuttles, city sightseeing, public transportation 5. Information a. Signage, guides, brochures, photo ops 6. Wayside amenities a. Rest stops, service stations 7. Safety & Security a. Accreditisation of shops etc b. Tourism police Detailed Analysis and Final Recommendations After identifying the Tourism Products to be developed, the Plan will prioritise them over the 20-year perspective, each project will be analysed to detail The key agencies/ organizations involved in developing the product The investment required Identify possible investors and sources of funds and the processes to access these Possible incentives for the development Identify environmentally threatened places and buildings for restoration. Projection of tourist numbers – domestic and international Employment potential – occupations and income levels Other economic, social and cultural benefits Suggestions on marketing the products Environmental Impact Assessment Studies Environmental Impact Assessment (EIA) studies are complex exercises. They are also dependent on the specific projects. For example, projects next to water bodies would require a much deeper assessment of impact on water than other projects that would confine the study to the impact on ground water resources. In the Technical Bid for this project, the Consortium had clearly stated that we are not competent to undertake EIA and would not include them in the final report. However, we are listing out the essential aspects of EIAs. Each attribute must be monitored on a regular basis. Frequency of monitoring may vary from daily for some air samples to annually for soil characteristics. EIAs are best undertaken by specialist organizations like TERI, TARA etc. Attribute Parameters Ambient air quality SPM, RPM, SO2, NO2, CO, CO2, HC etc. Usually 24 hour samples twice a week. Meteorology Surface wind speed and direction, temperatures, relative humidity, rainfall Water quality Physical, Chemical and bacteriological parameters of surface and ground water Ecology Existing flora and fauna. For environmentally sensitive projects, inventory and state of health Noise levels Noise levels in DB(A) Light Lighting levels and impact on fauna, insects Soil Characteristics Parameters relating to agriculture and afforestation potential Land use Trends in land use change for different categories Socio Economic aspects Socio-economic characteristics, labour force characteristics, population statistics and existing amenities, current inflation Geology and mining Geological history, minerals details Hydrology Drainage area and pattern, nature of streams, acquifier characteristics of the area 20 year Perspective Tourism Master Plan for Chandigarh HISTORY India attained Independence in 1947; but in the process the territory of British India was partitioned to form India and Pakistan. The large and prosperous Province of Punjab, was divided and Lahore, its capital, fell within the borders of Pakistan, leaving Indian Punjab without a capital. Those who had been compelled to migrate to India keenly felt the loss of Lahore, a city much loved by its inhabitants. Though there was a temporary secretariat at Shimla in Himachal Pradesh, the political leadership decided on the construction of a modern and accessible capital. In March 1948, the Government of Punjab in consultation with the Government of India approved a 114.59 sq. km tract of land at the foot of the Shivalik Hills in Ropar district as the site of the new capital. The city was named after the Mother Goddess Chandi, (Chandi - Goddess of Power + garh - fortress). The temple of the Goddess is on Chandigarh-Kalka Road. The temple is known by the name of Chandi Mandir. Prior to the construction of Chandigarh, the present site was a typical rural tract, with a rainfed subsistence agricultural economy. It was dotted with 24 village settlements, surrounded by cultivated land parcelled into consolidated irregular, small fields. Each settlement had a number of mango groves remnants of which are still visible in parts of the city. There were banyan or pipal trees within the settlements or near village ponds. The majority of houses were kutcha or partially pucca. Among the physical features, the choes, with their broad, shallow, and dry sandy beds, constituted an important element of landscape. These represented undulations in an otherwise level topography. Hills and mountains provided a panoramic background. The new city was needed not only to serve as a capital but also to resettle thousands of refugees who had been uprooted from West Punjab. India’s first Prime Minister, Jawaharlal Nehru enthusiastically supported the project and took sustained interest in its 20 year Perspective Tourism Master Plan for Chandigarh execution. When he visited the project on April 2, 1952, he declared: “Let this be a new town symbolic of the freedom of India, unfettered by the traditions of the past, an expression of the nation’s faith in the future.... The new capital of Punjab will be christened as Chandigarh-a name symbolic of the valiant spirit of the Punjabis. Chandigarh is rightly associated with the name of Goddess Chandi — Shakti, or power.” The responsibility for the design was given to the French architect Le Corbusier or the Crow. With the help of his cousin Pierre Jeanneret, and that of the English couple Maxwell Fry and Jane Drew (alongwith a number of Indian architects prominent amongst them Chief planner Narinder S. Lamba & Chief Engineer J.C. Verma) Chandigarh, the present capital, came into existence at the foothills of the Shivaliks. Profile of People It was built in 1953 and serves as the capital of two states, i.e. Punjab and Haryana. It is administered by the Central Government and is hence classified as an Union Territory. Since 1986 there has been much talk about officially handling it to Punjab on the basis of demography. The issue however continues to be a matter of discussion with many political disputes. Chandigarh had to be a city of migrants as it was built on the land acquired and cleared of existing settlements. One of its objectives was to rehabilitate persons displaced from Pakistan in 1947. Early settlers in the city were government officials transferred from Shimla, the temporary capital of Punjab after partition and displaced persons from Pakistan in search of a new home. According to 1991 census data, around two-third of the city's population were migrants, the remaining one-third were locally born. About one-third of the migrants hail from Punjab, Uttar Pradesh comes next, having contributed one-fifth of them. Haryana, Himachal Pradesh and Delhi are other important contributors of migrants. The city has 20 year Perspective Tourism Master Plan for Chandigarh attracted migrants from distant states, such as Bihar, Tamil Nadu, West Bengal and Maharashtra. The number of migrants from Nepal is also considerable. Over one-half of migrants to Chandigarh came from other urban places; the rest had a rural base. An urban origin was more typical of migrants from nearby states, such as Punjab, Haryana, Delhi, and Jammu and Kashmir. Migrants from relatively distant states, such as Uttar Pradesh, Bihar, and Tamil Nadu, mostly had a rural origin. According 1991 census the Pakistan-born displaced persons reduced to about 4% of all in-migrants. In the early sixties, they accounted for nearly 40% of the total population. PHYSICAL FEATURES Location Chandigarh is located in the Northern part of India and bound by two states, Chandigarh has Punjab to its north and west and Haryana to its south and east. Chandigarh lies at 30o 44'N latitude, 76o 53"E longitude. 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Map 20 year Perspective Tourism Master Plan for Chandigarh ROAD MAP Road Transportation The Union Territory of Chandigarh is well served with by an excellent network of roads. The National Highway 21 ( Ambala – Simla) and 22 ( Chandigarh – Manali) link Chandigarh to rest of the country Buses of seven State Road Corporations connect Chandigarh with many cities and towns of neighboring states. The important cities that are connected by buses with Chandigarh are Delhi, Dehradoon, Simla, Manali, Jammu and major Towns of Punjab and Haryana. 20 year Perspective Tourism Master Plan for Chandigarh National Highway Development Project – Golden Quadrilateral & North South East West Corridors Note: Red Line: North South East West Corridors Blue Line: Golden Quadrilateral 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Rail Network : Rail Transportation Chandigarh is well connected on the rail network. The main railway routes passing through Haryana are: Kalka-Delhi, Chandigarh-Delhi, Kalka-Amritsar, Kalka-Jodhpur,Kalka-Hawrah,Amritsar-Hawrah, Kalka- Sir Ganganagar (Rajasthan). 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Air Network: Air Transportation Chandigarh Airport is 12 kms. from City Centre, Indian Airlines and Jet Airways connect Chandigarh with Delhi, Leh and Amritsar. Jet has daily flights Delhi – Chandigarh – Delhi. Indian Airlines has a weekly flight Leh – Chandigarh – Leh. 20 year Perspective Tourism Master Plan for Chandigarh Physical Features The geographical area of the U.T. Chandigarh is 114 sq. km. and another 25.42 sq. km. of the hilly area, which has now been declared as 'Sukhna Wildlife Sanctuary' was acquired for soil conservation works. Chandigarh lies at 280 feet above sea level, with an average altitude of 362m (m.s.l.). The location of Chandigarh is unique as it lies in the foot hill region and is also adjacent to the plains of north India. As such it contains the vegetation of the foot hills and the north Indian plains.Chandigarh has 27 villages in its jurisdiction and two satellite towns, Sahibzada Ajit Singh Nagar, conveniently shortened to SAS Nagar, now Mohali, in the Punjab territory and Panchkula in the Haryana territory. Climate Four seasons are noticeable as (i) the rainy season (late-June to mid-September); (ii) the post monsoon or transition season (mid September to mid-November); (iii) the winter of cold season (mid November to mid-March) and (iv) summer or hot season (mid-March to Mid-June). Southwest monsoons commence in late June and usually continue up to mid-September when there are high intensity showers and the weather is hot and humid. May and June are the hottest months of the year with mean daily maximum temperature being about 40oC and mean daily minimum temperature being about 25oC.January is the coldest month with a mean maximum being around 24oC and a mean minimum being around 1.8oC. Fauna In the small and large water bodies there are about a dozen types of fishes, of which Mahseer , Thail and Rohu are more well known. The common frog is Rana tigrina (Indian Tiger Frog) but the other ones are Indian Rice Frog and Indian Burrowing Frog. Two types of tortoise are found. Three four types of lizards are found in buildings, lawns, hedges, etc. and one of these attracts the attention by its brilliant vermilion colour during mating season. Snakes are of quite a many types as Russels Viper, Cobra, Blind Snake, Indian Python, Sand Cobra, Rat Snake etc. 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh has numerous types and the permanent population of birds, which may consist of over 100 different kinds. There are also migratory birds visiting during winter from as far off a region as Siberia. It is estimated that about 100 to 200 types of birds primarily visit Sukhna Lake. The number of migratory birds varies from year to year. The common mammals are Grey Musk, Shrew Monkey, Langur, Flying Fox, Tickellis Bat, Stripped Squirrel, Indian Rat, Common Rat, House Mouse, Porcupine, Indian Hare, Common Mongoose, Stripped Hyena, Jackal, Indian Fox, Nilgai, Blackbuck and Chital. Flora The flora of Chandigarh area is in fact very rich, existence of 860 species of flowering plants in Chandigarh and its neighborhood. This excludes the ornamentals species whose number is anybody's guess because amongst the residents of Chandigarh and neighboring areas garden culture and love for ornamental herbs and shrubs is fast growing. Chandigarh region is home to number of plant species with Medicinal importance. Areas like Shivalik Reserve Forests, Sukhna Catchment area, Rock Garden, Rose Garden, adjoining villages, are among the various places where different kinds of Medicinal plants and few to endangered species of the same can be found. The most fascinating feature of the City's landscaping is perhaps the Tree Plantation along avenues, open spaces, green belts and around building complexes. The total forest cover in Chandigarh is 32.42 sq. km., which forms 23.5% of the total area. The green spaces like Parks, Gardens, Green belts, Leisure valley and Road avenues etc. are in addition to the forest cover of 23.5 %. Thus the green cover in the city is more than 33 % with 26 types of flowering trees and 33 types of evergreen trees in Chandigarh. 20 year Perspective Tourism Master Plan for Chandigarh DEMOGRAPHIC INDICATORS Unit Year Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi Chandi All India Pradesh Kashmir Pardesh Pradesh garh Sq.Km. 1982 44212 55673 222236 443446 50362 342239 294411 1483 114 3287263 Share in India Percent 1982 1.34 1.69 6.76 13.49 1.53 10.41 8.96 0.05 0 100 Population Million 1991 16.46 5.17 7.72 66.18 20.28 44 139.11 9.42 0.64 846.3 Share in India Percent 1991 1.94 0.61 0.91 7.82 2.4 5.2 16.44 1.11 0.08 100 Population Density Per sq.km. 1991 372 93.0 76.0 149.0 403.0 129.0 473.0 6352.0 5632.0 274.0 Avg Annual Growth in Percent 1981-91 2.42 1.89 2.54 2.38 1.89 2.5 2.27 4.15 3.54 2.14 Population (1981-91) Population (Projection) Million 2001 20.1 6.8 10.1 81.2 23.8 54.5 174.3 14.4 0.8 1012.4 Urban Population (Projection) Million 2001 27.5 - - 26.9 31.9 25.4 22.7 - - 28.8 Sex Ratio Females/ 1991 865 976 923 931 882 910 879 827 790 927 1000males Urbanisation Ratio Percent 1991 24.6 8.7 25.5 23.2 29.5 23.0 19.8 90.0 89.7 27.0 Urban Density Per sq.km. 1991 5309 2114 3132 6054 4997 2238 4364 14313 8433 4092 Death Rate Per '000 1996 8.1 8 - 11.1 7.5 8.9 10.2 6.05 4.1 9 Live Birth Rate Per '000 1996 28.2 23 - 32.4 23.5 32.3 34 24.6 16.9 27.5 Work Participation Rate Percent 1991 31 42.83 NA 42.82 30.88 38.87 32.20 31.64 34.94 37.46 Male Percent 1991 48.51 50.64 NA 52.26 54.22 49.30 49.68 51.72 54.34 51.55 Female Percent 1911 10.76 34.81 NA 32.68 4.40 27.40 12.32 7.36 10.39 22.25 Source: PHD Chambers of Commerce. 20 year Perspective Tourism Master Plan for Chandigarh MACRO ECONOMIC INDICATORS Unit Year Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi All India Pradesh Kashmir Pardesh Pradesh Net State Domestic Product (NSDP) at Factor Cost*: - At current prices Rs. Million 1998-89 383990 49310 58120 610187.8 342900 **586500 1527260 365040 8755940 - At 1980-81 prices Rs. Million 1997-98 75450 $14,190 #17540 147480 101420 @116480 273650 *75740 323820 - At 1993-94 prices Rs. Million 1998-99 254090 NA NA NA NA **379720 971390 251650 NA NSDP Growth 1980-81 prices Percent 1997-98 1.1 NA NA 3.1 2 @0.4 2.2 3.3 87.3 Gross State Domestric Product Rs. Million 1997-98 374270 65040 72930 708320 503580 678050 1299770 445100 NA Per Capita Income at 1993-94 Rs. 1998-99 13084 8864 6658 7350 15504 7694 5890 19091 9739 Prices* 2.00 Sectoral Shares: - Agriculture Percent 1997-98 39 27.6 43 41.4 44 **34.2 37 1 31 - Industry Percent 1997-98 21 32.3 8 26.3 15 **24.088 20 83 28 - Services Percent 1997-98 40 40.1 49 32.3 41 **41.72 43 16 41 Sectoral Growth Rates: - Agriculture Percent 1995-96 -6 9 4 -2 0 -6 2 -40 -1 - Forestry & Logging Percent 1995-96 7 10 5 -12 1 2 -25 - -1 - Fishing Percent 1995-96 16 10 14 15 8 -12 6 3 5 - Mining & Quarrying Percent 1995-96 1 14 10 5 16 -18 1 -58 7 - Manufacturing Percent 1995-96 9 13 3 11 10 6 4 13 14 Per Capita Consumption Rs. 1995 5127 4347 7080 3442 5750 4503 3852 NA NA Expenditure * Note: Owing 10 differences in source material used, figures for different States are not strictly comparable. $: 1995-96 #: 1996-97 @: 1998-99 **: 1999-2000 Source: PHD Chambers of Commerce. 20 year Perspective Tourism Master Plan for Chandigarh MINIMUM MONTHLY WAGES OF WORKMEN Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi Pradesh Kashmir Pardesh Pradesh Chandigarh With effect from Jul-00 Jan-99 Mar-93 Mar-00 Nov.99 Feb-00 Jan-96 UNSKILLED 1914.86 1530 NA 825 1796.5 1560 1920 2419 1350 SEMI UNSKILLED A 1964.86 1695 NA 928 1941.55 928 2220 2585 1495 SEMI UNSKILLED B 1989.86 NA NA NA 1875.45 NA NA NA NA SKILLED A 2039.86 1950 NA 1032 2104.55 1032 2660 2843 1657 SKILLED B 2064.86 NA NA NA 1983.45 NA NA NA NA HIGHLY SKILLED 2114.86 NA NA NA NA NA NA NA NA EDUCATIONAL FACILITIES SCENARIO Recognised Educational Institutions in Northern Region (1998 - 99) State University Professional Colleges for High Middle / Sr.Basic Primary/Jr. * Education general Education School/Jr. School Basic College School HARYANA 5.00 45.00 169.00 3785.00 1788.00 10269.00 HIMACHAL PRADESH 3.00 6.00 557.00 1525.00 1189.00 7732.00 JAMMU & KASHMIR 3.00 12.00 38.00 1351.00 3104.00 10483.00 MADHYA PRADESH 17.00 70.00 413.00 8341.00 21108.00 86858.00 PUNJAB 5.00 64.00 193.00 3325.00 2527.00 12633.00 RAJASTHAN 10.00 70.00 267.00 5633.00 14807.00 35077.00 UTTAR PRADESH 28.00 174.00 676.00 8339.00 20675.00 94476.00 DELHI 11.00 24.00 64.00 1459.00 601.00 2676.00 CHANDIGARH 2.00 7.00 12.00 107.00 34.00 48.00 NORTHERN REGION 84.00 472.00 2389.00 33865.00 65833.00 260252.00 % TO ALL INDIA 35.44 22.17 31.88 30.12 34.62 41.52 INDIA 237.00 2129.00 7494.00 112438.00 190166.00 626737.00 * Includes Deemed Universities and Institutes off National Importance Source: PHD Chambers of Commerce. 20 year Perspective Tourism Master Plan for Chandigarh WATER SUPPLY Items Unit Period 1990-91 1998-99 1999-2K 2000 - 01 1 2 3 4 5 6 No. of Water Works Nos. NA 5 5 5 (Cums.) No. of Metered Connection Nos. 74892 82184 84294 120000 No. of Un-metered Nos. 9360 23464 23656 20241 Connection WATER CONSUMPTION (A) Domestic Kiloliters 67933 5227262 5334897 5943761 (B) Commercial / Industrial Kiloliters 7992 1833205 1881295 4940444 Per Capita Consumption Kiloliters 97 70 67 95 20 year Perspective Tourism Master Plan for Chandigarh POWER Items Unit Period 1990-91 1998-99 1999-2K 2000 - 01 1 2 3 4 5 6 Electricity Consumed Lakh KWH 5240.80 8401.89 8491.04 8715.36 Per capita Consumption KWH 816 988 964 955 Agricultural Consumption Lakh KWH 12.71 25.58 26.59 23.02 Industrial Consumption Lakh KWH 2005.16 1792.34 1865.46 1916.35 20 year Perspective Tourism Master Plan for Chandigarh POPULATION DATA 2001 - CENSUS (P) Population Total Rural Urban Population as per 2001 Persons 900914 92118 808796 Census Males 508224 56837 451387 Females 392690 35281 357409 Decennial Population Growth Absolute 258899 25932 232967 1991 - 2001 %age +40.33 +39.18 +40.46 Density of Population Sex PerSq.Kms 7903 2658 10194 Ratio No.of females per 1000 773 621 792 Males Population of 0-6 years* (I) Absolute 109293 14007 95286 Persons Males 59238 7562 51676 Females 50055 6445 43610 (II) Percentage of Total 12.13 15.21 11.78 Population Persons Males 11.66 13.30 11.45 Females 12.75 18.27 12.20 Literacy : (I) Absolute 647208 59547 587661 Persons Males 384563 40178 344385 Females 262645 19369 243276 (II) Literacy Rate 81.76 76.23 82.36 Persons Males 85.65 81.54 86.16 Females 76.65 67.17 77.53 * 6 years means completed 6 years as on 01.03.2001 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Corporates Name of the Organisation State Amrit Banaspati Co. Ltd. Chandigarh Bank of Punjab Limited Chandigarh Bhushan Industires Limited Chandigarh Bhushan Steel & Strips Ltd Chandigarh Chandigarh Distillers & Bottlers Ltd. Chandigarh Chandigarh Industrial & Tourism Development Corporation Chandigarh Control & Switch Gear Company Ltd. Chandigarh Dhillon Kool Drinks & Beverages Chandigarh Golden Laminates Limited Chandigarh Gorz-Beckert Asia Ltd Chandigarh Guru Nanak Paper Mills Ltd. Chandigarh IPF - Vikram India Ltd. Chandigarh Indian Acrylics Limited Chandigarh Indo - Swift Limited Chandigarh Industrial Cables India Limited Chandigarh JC Coach Builders Limited Chandigarh Kamla Dials & Devices Ltd. Chandigarh Khandelia Oil & General Limited Chandigarh Metro Expoters Limited Chandigarh Modern Steel Limited Chandigarh Mohan Meaken Limited Mohangram (Chandigarh) Munak Chemicals Limited Chandigarh PCP International Ltd. Chandigarh Punjab Alkalies & Chemicals Ltd Chandigarh Punjab Chemicals & Pharmaceuticals Ltd Chandigarh Punjab State Civil Supplies Corpn. Ltd Chandigarh The Punjab State Co-oop Milk Producer's Federations Ltd Chandigarh Rana Polycot Limited Chandigarh Shivalik Agro Poly Product Limited Chandigarh Singhania & Co. Chandigarh Surya Medicare Limited Chandigarh Variendera Agro Chemicals Limited Chandigarh Winsome Textiles Industries Ltd Chandigarh POPULATION DATA 2001 - CENSUS (P) Population Total Rural Urban Population as per 2001 900914 92118 808796 Census Persons Males 508224 56837 451387 Females 392690 35281 357409 Decennial Population 258899 25932 232967 Growth 1991 - 2001 Absolute %age +40.33 +39.18 +40.46 Density of Population PerSq.Kms 7903 2658 10194 Sex Ratio No.of females 773 621 792 per 1000 Males Population of 0-6 years* (I) Absolute 109293 14007 95286 Persons Males 59238 7562 51676 Females 50055 6445 43610 (II) Percentage of 12.13 15.21 11.78 Total Population Persons Males 11.66 13.30 11.45 Females 12.75 18.27 12.20 Literacy : (I) Absolute 647208 59547 587661 Persons Males 384563 40178 344385 Females 262645 19369 243276 (II) Literacy Rate 81.76 76.23 82.36 Persons Males 85.65 81.54 86.16 Females 76.65 67.17 77.53 * 6 years means completed 6 years as on 01.03.2001 Name of the Organisation State Amrit Banaspati Co. Ltd. Chandigarh Bank of Punjab Limited Chandigarh Bhushan Industires Limited Chandigarh Bhushan Steel & Strips Ltd Chandigarh Chandigarh Distillers & Bottlers Ltd. Chandigarh Chandigarh Industrial & Tourism Development Corporation Chandigarh Control & Switch Gear Company Ltd. Chandigarh Dhillon Kool Drinks & Beverages Chandigarh Golden Laminates Limited Chandigarh Gorz-Beckert Asia Ltd Chandigarh Guru Nanak Paper Mills Ltd. Chandigarh IPF - Vikram India Ltd. Chandigarh Indian Acrylics Limited Chandigarh Indo - Swift Limited Chandigarh Industrial Cables India Limited Chandigarh JC Coach Builders Limited Chandigarh Kamla Dials & Devices Ltd. Chandigarh Khandelia Oil & General Limited Chandigarh Metro Expoters Limited Chandigarh Modern Steel Limited Chandigarh Mohan Meaken Limited Mohangram (Chandigarh) Munak Chemicals Limited Chandigarh PCP International Ltd. Chandigarh Punjab Alkalies & Chemicals Ltd Chandigarh Punjab Chemicals & Pharmaceuticals Ltd Chandigarh Punjab State Civil Supplies Corpn. Ltd Chandigarh The Punjab State Co-oop Milk Producer's Federations Ltd Chandigarh Rana Polycot Limited Chandigarh Shivalik Agro Poly Product Limited Chandigarh Singhania & Co. Chandigarh Surya Medicare Limited Chandigarh Variendera Agro Chemicals Limited Chandigarh Winsome Textiles Industries Ltd Chandigarh 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Tourism Policy Chandigarh Tourism has declared the following vision “ Tourism as a major industry in Chandigarh is to be developed by Providing leadership, organizational and strategic direction, Improving the quality of tourism products, Developing places of tourist interest, Providing necessary facilities for all categories of tourist and Marketing Chandigarh’s Tourism products internationally and domestically So as to provide employment and economic, environmental, social and cultural benefits to the citizens of the city beautiful – Chandigarh” In the new economic scenario, Chandigarh Tourism has recognized the need to involve the private sector in the development of tourism infrastructure in conjunction with the Government. The following activities are included in the ‘Tourism Industry’ Accommodation facilities Restaurants and fast food facilities Transportation facilities Tourist entertainment Souvenirs With this background, the objectives have developed as 1. Employment generation. Tourism generates both direct and indirect employment 2. Attract private investment 3. Preserve heritage and tradition. As Chandigarh is a new city, the traditions are related with gardens and festivals 4. Preserve the environment 20 year Perspective Tourism Master Plan for Chandigarh 5. Diversification of the Tourism product into adventure sports, entertainment, leisure etc. 6. To provide adequate publicity both domestic and international 7. Create accommodation facilities – renovate and upgrade existing facilities 8. Develop human resources for Hospitality and Tourism. The following strategic projects have been suggested to implement these objectives 1. Develop Chandigarh as a convention city – attract the MICE segment 2. Eco- tourism wildlife park around the Sukhna Bird sanctuary 3. Sound & Light show at the Rock Garden 4. Further development of Tourist amenities at Sukhna Lake 5. Amusement park 6. Translites and signeages for the convenience of tourists 7. Tourist information center to house other State Tourism offices as well as railways, airlines and trade associations 8. Promotion of Rail Tourism – in particular on the Kalka-Shimla line 9. Promotion of Kalagram as a showcase for the Northern States 10. Development of innovative tourism packages o Buddhist places o Pilgrimages - Hindu and Sikh o Holiday packages to Hill stations o Heritage packages o Adventure packages o NRI packages 11. Promotion of off-season tourism 12. Special Tourism packages for NRIs 13. Development of Chandigarh as a Film City 14. Integrate the police to safeguard the interests of tourists 15. Promotion of week end golf packages 20 year Perspective Tourism Master Plan for Chandigarh Another major initiative has been an attempt to integrate Tourism Development in the Northern States of Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir via a ‘Tourism Advisory Board’. The Board would have the Tourism Secretaries of the participating states as members, the Chairmanship rotating between the States. The Board would also have prominent persons from the Tourism industry as members. The primary role is seen as Working out a strategy for integrated approach for promotion of tourism in the region Promotion of interstate Tourism via programmes such as Tourism Trade fairs & Exhibitions Setting up joint information centers Organising interstate package tours Collaboration on Tourism promotion schemes Joint participation in Traevl Industry Trade fairs Joint cultural festivals Linkages of websites Part of this initiative would be to declare a Special Tourism Area for a radius of 100 Km around Chandigarh with the prime objective of allowing the free movement of designated tourism vehicles. 20 year Perspective Tourism Master Plan for Chandigarh FAIRS & FESTIVALS Chandigarh citizens celebrate several festivals that are uniquely their own. The Festival of Gardens This is a three-day extravaganza organized in the last week of February; included on the national calendar of festivals. Initially called the Rose Festival it intended to encourage people to stroll through the Rose Garden and enjoy the sight of the blooms. Each year the festival grew: now it includes performances of music and dance, both classical and folk, flower shows, events for children, exhibitions by local artists, photographers and craftsman and a wide range of amusements. Since 1997 it is known as the Festival of Gardens. The city pulls out all the stops for this celebration, reminiscent of ancient India's Vasant Utsav in honor of spring. April Fools' Day (April 1) On this day poets from all over the country gather at Chandigarh to recite verses in a jocular vein. Even those who do not ordinarily enjoy poetry look forward to the Maha Moorkh Sammelan, or Conclave of Colossal Fools. No other city in India hosts such a gathering. Baisakhi Baisakhi is the first day of the new year in the traditional Vikrami calendar, it celebrates the wheat harvest, and it is one of the high points of the year for Sikhs as it is anniversary of the founding of Khalsa. As the capital of two basically agrarian states, Punjab and Haryana, this day sees festivities organized by both the state governments as well as the Administration of the UT, and of course many institutions in the city. 20 year Perspective Tourism Master Plan for Chandigarh The Mango festival This festival is held in June. Mango-growers from all over India are invited to enter their prize fruits in the various competitions. Visitors to the fair can see and taste all the traditional varieties of the fruit as well as the latest hybrids from the agricultural universities. It is also an occasion for agro-industries, and food industries processing mango into jams, pickles and canned fruit to display their wares. TEEJ Teej is a traditional holiday celebrated by women in the middle of the monsoon season-generally around the first week of August. The Rock Garden with its swings and pavilions is the festival venue and the day is basically a grand picnic with songs and dances, purchase of new bangles, painting the hands with mehndi. The Indo-Pak Mushaira This gathering in December brings together poets from India and Pakistan. The significance of this event is felt especially by the older generation whose memories go back to the years before the partition of India. For the younger generation it brings home the deep commonalties of language and culture that unite the people of two nations. The Chrysanthemum Show - in December turns the Terraces Flower Garden in the city's Sector 33 into a multi-coloured wall-to-wall carpet of chrysanthemums. Hundreds of varieties of the flower are on display and city gardeners vie for coveted honours in the competitions. The Plaza Carnival 20 year Perspective Tourism Master Plan for Chandigarh This Carnival is on every-Saturday-night is held on an open-air stage set up in Sector 17's central piazza. The weekly three-hour programme draws a large crowd and provides an opportunity for talented local singers, dancers, magicians, comedians, actors and acrobats to do their stuff. The Chandigarh Carnival This carnival is a three-day event celebrated in the second week of November shortly before or after Nehru's birth anniversary on November 14,otherwise known as Children's Day. The carnival opens with a colourful procession, which everyone is encouraged to join. The carnival is a time for students to show their talent (or simply have fun) and elders too participate in a number of competitions and exhibits. 20 year Perspective Tourism Master Plan for Chandigarh Roles of relevant bodies in Tourism The main bodies that generate and cater to leisure and business travel to the State are 1. CITCO – Chandigarh Industrial & Tourism Corporation 2. Urban Development and Town Planning Chandigarh Tourism. The Chandigarh Industrial & Tourism Development Corporation Limited (CITCO) was set up in 1974 for construction and allotment of industrial sheds and for supply of iron & steel to the industries in Chandigarh. Its original name was Chandigarh Small Industries and Development Corporation Limited (CSIDC). The Chandigarh Administration transferred Hotel Mountview and other cafeterias to the Corporation in 1982. It's name was first changed to Chandigarh Industrial & General Development Corporation Limited (CIGDC) and finally to Chandigarh Industrial & Tourism Development Corporation Limited (CITCO). In terms of Tourism responsibilities, Chandigarh Tourism plays both developmental and operational roles. Its prime areas of responsibility are 1. Promotion of Chandigarh and its attractions as destinations 2. Creation of tourism related infrastructure 3. Development of accommodation and restaurants 4. Activities pertaining to the preservation of art, culture, history and heritage of the State 5. Establishment of recreation and leisure facilities 6. Tourism related human resource development 7. Promotion of package tours 8. Information and signage 20 year Perspective Tourism Master Plan for Chandigarh Chandigarh Tourism is a profitable venture. A short overview of its performance over various activities is given below Unit Hotel Mountview 1997-98 Rs. - Lacs Sale Profit 824.55 215.71 1998-99 Rs. - Lacs Sale Profit 891.57 266.84 1999-00 Rs. - Lacs Sale Profit 1093.08 323.97 Hotel Shivalikview Hotel Parkview Chef Lakeview 677.08 127.68 111.28 145.49 9.98 16.04 651.46 121.22 117.20 81.74 -47.61 12.43 673.31 124.21 160.69 91.11 -4.60 39.98 Chef Bus Stand Rock Garden Canteen Canteens Tours & Travels 41.56 5.44 9.50 10.47 -14.55 -3.00 -18.59 -15.48 38.50 6.61 17.41 9.80 -10.07 0.14 -23.02 -15.24 36.89 1.24 16.88 7.96 -10.84 -0.54 -23.03 -13.54 20 year Perspective Tourism Master Plan for Chandigarh URBAN PLANNING The Department is headed by the Chief Architect who is the Ex-officio Secretary, Urban Planning. The Department consists of two wings. Architectural Wing Town planning Wing Architectural Wing This wing has five basic duties: • To design buildings for the Chandigarh Administration and work entrusted to it by various departments of the Central and State governments and autonomous bodies • To Co-ordinate with the various wings of the Engineering Department both in the planning and construction phases and to incorporate structural designs and other engineering services into the buildings. • Architectural supervision during the course of construction of works designed by the deptt. • To scrutinize building plans submitted to the Estate Office for approval of the Administration and to inspect commercial buildings for issuance of completion certificates by the Estate Office. The Chief Architect's jurisdiction encompasses the entire Union Territory. Town Planning Unit The Town Planning Unit consist of Senior Town Planner with supporting team of Divisional Town Planner, asstt, Town Planners and other draftsmen in different grades. The Senior Town Planner is responsible for implementing the Chandigarh Master Plan proposals. He prepares project reports dealing with different aspects of the development of the city and its surrounding area. He plans 20 year Perspective Tourism Master Plan for Chandigarh Industrial Development As this, along with Chandigarh Tourism, is part of CITCO, there is complete coordination within their roles and no overlaps. The Corporation was set-up in 1974 primarily for supplying raw-material to the small scale industries and for construction and allotment of industrial sheds. Some more activities were added subsequently. The details of the industrial activities in chronological order are as under: Year Activity 1974 Construction and allotment of industrial sheds. Supply of iron and steel to the SSI Units. 1978 Industrial Development and Facility Centre ( IDFC ). This Centre was setup with the assistance of Industries Department . 1979 Emporium as marketing outlet for the products of SSI units. 1992 Supply of Petroleum products- Agents for IPCL (Indian Petro Chemical Limited) 2000 Consignment Agency of Steel Authority of India Limited (SAIL) 20 year Perspective Tourism Master Plan for Chandigarh the Phase-II and II sectors and the left out pockets of Phase I and II with the aim of bring areas under intensive utilization. HE scrutinizes building plans and cases concerning construction in areas falling under the Periphery Control Act. He studies Urban trends, which will require plan revisions and plans for changing traffic and transportation needs. Rehabilitation and resettlement of squatters settlements and other rehabilitation housing projects come under his purview and he also outlines the statutory zoning plans in respect of land for commercial/residential/cultural/educational purposes. In accordance with the Estate Officer, the Senior Town Planner releases land for auction and sets plinth levels. He provides guidance to the Chandigarh Housing Board and prepares plan for the development schemes of Manimajra. He is involved in planning for the integrated development of the Chandigarh Inter-State Region. The Senior Town Plan's jurisdiction encompasses the entire area of the Union Territory of Chandigarh. 20 year Perspective Tourism Master Plan for Chandigarh Activities of contiguous states UTTAR PRADESH After the formation of separate hill state of Uttaranchal, UP doesn’t account for any breath taking topography as is associated with Uttranchal. Its most important physical feature is the River Ganges, which traverses the length of the state and accounts for some of the oldest cities/ regions of the world. Rivers are a significant physical feature and tourism resource. All important tourist destinations of UP have an attractive riverfront that can be developed. UP Government is concentrating on improving river-based experience by way of improving ghats, improving the experience at the ghats, encouraging water sports, river cruise, Better destination management at key tourism centers by way of urban decongestion, traffic management, ghats and river experience improvement and better accommodation facilities at Varanasi ,Allahabad and Agra. Product Innovation and better packaging of existing products a. The Bundelkhand area has a rich inventory of heritage properties. Lack of connectivity, infrastructure and communication facilities makes it difficult to create a tourism experience. Plans are to start a tourism train to provide connectivity, accommodation and basic infrastructure in a single product. It also provides a “theme” that is attractive and marketable. b. Agra as an International convention and events center. Plans to set up a international size convention facility. Agra has the advantage of instant international positive name recognition. It is well connected with Delhi gateway. Agra has numerous monuments besides Taj Mahal and numerous possible excursions extensions. Agra has ample accommodation in different ranges. 20 year Perspective Tourism Master Plan for Chandigarh UTTRANCHAL Tourism has been identified to have the potential to become the main stay of Uttranchal’s economy, and needs to be developed in planned and time bound manner. To achieve this objective the state has taken following steps The state has constituted a high-level Tourism Development Board, which will replace the existing tourism directorate. The role of the board will be a. Formation of a policy and strategy for development of tourism in Uttranchal b. Preparation of plans and guidelines for developing and strengthening tourism related infrastructure in the state c. Establish standards/norms for and forming policy guidelines for various tourism activities d. Strategy for mobilizing private sector participation and investments in the private sector. e. Single window Information and assistance center. Outsourcing Expertise The Uttranchal tourism board empanelled more than hundred experts/ agencies to seek services of specialists and consultancy agencies. The board identified seven projects and awarded the work to different agencies. These projects are master plans, which dovetail all developments and have a long-term perspective for sustainable tourism products. Destination Management The existing tourism centers need destination management plans to maintain and improve their effectiveness. Haridwar, Mussoorie, Nainital and Rishikesh being the key hubs through which pass the maximum number of tourists in the region would require immediate attention. 20 year Perspective Tourism Master Plan for Chandigarh Plans need to be made for better connectivity, city decongestion, improvements of accommodation etc. The master plan is being prepared for the Char Dham route, and same might be planned for other important destinations mentioned above. New Destinations New tourism destinations have been identified which will develop and marketed as spokes to hubs. These new destinations will also help in decongesting the hubs. Private Sector Participation The areas and opportunities have been identified for the private sector which are development of accommodation facilities for different categories of tourists, tourist resorts, specialized food restaurants, facilities for adventure sports, amusement parks etc. To make these investment opportunities attractive special incentives and concessions have been planned. 20 year Perspective Tourism Master Plan for Chandigarh RAJASTHAN Tourism is a significant contributor to the economy to Rajasthan economy. Rajasthan has adopted the mission approach for tourism sector to accord very high priority and ensure planned and time bound growth and development of tourism industry in the state to make it a truly “people’s industry” in Rajasthan. a. Rajasthan has estimated tourist accommodation of 19000 rooms in 772 hotels and as per assessment of the state tourism department, 20000 additional rooms will be required by year 2005.The state has decided to encourage more private investment. The state will encourage private investment in developing ancient buildings and heritage properties as tourist resorts; this will have dual advantage of preservation of heritage properties and additional accommodation. b. Traditionally Rajasthan has been depending on it heritage to attract tourists. Rajasthan Government is looking at ways and means of enhancing the tourist products. o The State has rich forest reserves and national parks like Sariska, Bharatpur- Ghana and Rathambore. Other areas, which have the potential for Wildlife, will be promoted. o Rajasthan has rich and varied heritage of handicrafts, handlooms and other products, which are appreciated by and purchased by tourists visiting the State. Efforts will be made to improve direct access of tourists to artisans. RTDC will develop shopping arcades in their existing properties and provide space to artisans to display and market their products. Efforts will be made to set up Shilpgrams and a Handicrafts Museum. o Experience has shown that Fairs and festivals have great tourist appeal and promotional value. Some of the fairs and festivals have become internationally popular like the Pushkar and Dessert Festival, 20 year Perspective Tourism Master Plan for Chandigarh Jaisalmer. The Government proposes to consolidate the facilities at such places to make these fairs and festivals more attractive. c. Destination Management o In view of possible exploitation of tourists, Government of may enact a suitable legislation for regulating tourism trade. o The Department of tourism will be empowered to license and inspect such establishments as are engaged in providing services of to tourists. Since there is an existing procedure for classification of Hotels, such establishments will not be brought under the purview of the legislation to avoid duplication of regulatory procedures. o Complaints received through tourists may be readdressed through Tourist Assistance Force. o Care will be taken to avoid unrestricted entry of tourists beyond the carrying capacity of National Parks and Sanctuaries. DELHI Delhi has a rich inventory of heritage properties. Delhi is one of the two major gateways to the country. Delhi has done very little to promote tourism in the state. This tourist has to come to Delhi for visiting all the popular tourist destinations in North India. Delhi is planning to set up 6/8 more Delhi Hatt type of facilities in different parts of Delhi. Efforts are being made to rejuvenate Tuglakabad Fort area. PUNJAB Punjab has done very limited to promote tourism in the state. It has limited heritage assets and the same have been neglected. The Golden Temple or Darbar Sahib is the most frequented pilgrimage center of the state. The Patiala Fort houses the National Sports Academy.Lately the Sheesh Mahal has been used as a backdrop to organize music concerts and contests and the area around the property has been improved. 20 year Perspective Tourism Master Plan for Chandigarh CHANDIGARH HOTELS HOTEL SECTOR AMAR 22 A ALANKAR 22 A AROMA 22 C CHANDIGARH 22 C CLASSIC 35 C DIVYADEEP 22 B G.K. INTERNATIONAL 35 C HERITAGE 35 C HIMANI'S 35 C JASMINE 35 C JAMES PLAZA 17 JULLUNDHAR 22 B KAPIL 35 B KC RESIDENCY 35 D KWALITY RESIDENCY 22 A Le CROWN 35 B MAYA PALACE 35 B METRO 35 35 C MONARCH 35 B MOUNTVIEW 10 B PANKAJ 22 A PARK INN 35 PICCADILY 22 B REGENCY 35 B RIKHI 35 B SAMRAT 22 D SHIVALIK VIEW 17 D SOUTHEND 35 C SUNBEAM 22 B CHANDIGARH YATRI 24 B NIWAS PRESIDENT 26 C SOLITAIRE NAC Shivalik Enclave PANCHKULA HOTELS North Park Panchkula - Shimla Road Prabhat Inn *** Panchkula - Shimla Road Oscar Regency Panchkula - Shimla Road Vikrant Panchkula - Shimla Road ZIRAKPUR HOTELS Mark Royal (10 Kms from Panchkula) Bristol (10 Kms from Panchkula) Shagun (10 Kms from Panchkula) Grow Green (10 Kms from Panchkula) NO OF ROOMS 16 12 30 16 14 14 28 14 17 14 N/A 16 13 26 14 16 26 16 14 156 14 26 48 25 16 16 13 57 20 26 30 20 12 50 30+ Info. Not avail. 12 (approx) 20 year Perspective Tourism Master Plan for Chandigarh State Luxury tax on room Qualifying rate -Rs Actual/ Published Sales tax on Food Sales Tax on softbeverages Sales tax on Liquor Annual Bar licence -Rslakhs Excise onconsumption- BeerRs Excise onconsumption-liquorRs Electricity / unit Elcetricity demandMonthperKVA/ 10 for Andhra Pradesh 5% 300 pub 8% 8% 8% hotel nil nil 4.61 108 Assam 20% all pub 7% nil nil 0.5 1.95+75% 3.75+75% 3.70+ 5% 70 Arunachal nil nil nil nil nil nil 0.5 nil nil 2.15 Bihar 7% 151 act 6+1% 11+1% 25+2% 3 1 6.75 2.92 125 Delhi 10% 500 act 8% 10% 20% 4.5 to 7.5 5.25 to 7.0 Goa 15% 500 pub 15% 20% on foreign 0.6 2.90 to 3.30 110 Gujarat 20% 500 act 12% 0.2 3.5 +45% Haryana nil nil NA 10% 20% 20% 5.75 4.02 Himachal Pradesh 10% 150 pub 8% 33% on out of state 0.7 2.8 Jammu & Kashmir 2% 8% 32% 1 3.18 Karnataka 15% 1,000 pub 10% 10% Indian 10% Foreign 60% 2.08 6.2 Kerala 15% 500 act 9% Local 5% imported 13 2 100% Madhya Pradesh 10% all act 9% 10% nil 2 3.63 122 Maharashtra 10% 1,200 act 20% 20% 20% 1.18 to 3.71 2.64 Orissa nil nil nil 8% Indian nil imported 20% 1.5 3.45 Punjab nil nil nil 9% nil nil 1.2 7.95 88 3.39 120 Indian nil imported Rajasthan 8% 1,200 act 14% 50.6% 1.5 to 6.0 11 31 3.72 20 year Perspective Tourism Master Plan for Chandigarh State Luxury tax on room Qualifying rate -Rs Actual/ Published Sales tax on Food beverages Sales Tax on soft Sales tax on Liquor - Rs lakhs Annual Bar licence Beer - on Rs consumption Excise liquor - on Rs consumption Excise Electricity / unit per KVA/ Month Elcetricity demand Sikkim nil nil nil 8% nil nil 0.06 2.5 Tamil Nadu 20% all Pub 8% 2.2 4 Uttaranchal 5% Uttar Pradesh 5% 1,000 act 8% out of state 32.6% 8 per hotel 8 48 4.13 West Bengal 10% a/c act 17% imported 30% daily 1 to 25 30 to 175 4.88 Chandigarh nil Source : FHRAI 20 year Perspective Tourism Master Plan for Chandigarh Transport taxes Token tax/ qtr Tax perseat/km Tax per day Tax per month Tax per week Total permonth All IndiaTouristPermitpermonth Delhi 35 seat coach 1675 560 1600 Ambassador 850 285 Esteem 1300 433 Haryana 35 seat coach a/c 8.53 4000 35 seat coach non a/c 8.31 Ambassador/ Esteem 875 291 Qualis- 9 seats 3175 1058 Punjab 35 seat coach 3175 nil Ambassador/ Esteem 800 267 Qualis- 9 seats 1000 333 UP & Uttaranchal 35 seat coach 14500 485 4835 Ambassador/ Esteem 730 243 Qualis- 9 seats 4350 1450 Gujarat 35 seat coach 9000 36000 Rajasthan 35 seat coach 20610 20610 2025 Ambassador 1000 1000 Qualis- 9 seats 3400 3400 Himachal Pradesh 35 seat coach 12000 4000 4000 Ambassador/ Esteem 386 130 Qualis- 9 seats 3250 1085 Madhya Pradesh 35 seater coach 3400 21600 Qualis/ Ambasador 210 Source : All India Transporters Association/ PHD Chamber of Commerce Employment in Hotels & restaurants Own Account Ent Establishments Total Number Employed Number Employed Number Employed Andhra Pradesh 69979 131,082 26504 134,009 96483 265,091 Arunachal 446 823 1029 4,740 1475 5,563 Assam 12005 18,186 14713 56,020 26718 74,206 Bihar 39822 62,201 21599 81,870 61421 144,071 Delhi 10917 14,822 10642 65,402 21559 80,224 Goa 1740 2,578 1189 9,331 2929 11,909 Gujarat 14759 22,622 12945 66,042 27704 88,664 Haryana 11971 15,360 5426 18,682 17397 34,342 Himachal Pradesh 7931 9,937 3214 11,651 11145 21,585 Jammu & Kashmir Karnataka 60093 103,972 34429 160,522 94522 264,494 Kerala 71472 101,290 27483 103,657 98955 204,947 Madhya Pradesh 39248 57,836 24412 96,007 63660 153,843 Maharashtra 47828 73,828 52237 312,763 100065 386,591 Manipur 2174 4,400 794 3,169 2968 7,569 Meghalaya 2222 4,430 3100 11,767 5322 16,197 Mizoram 1010 1,635 619 1,706 1629 3,341 Nagaland 589 1,301 949 4,179 1538 5,480 Orissa 34811 60,779 18007 68,292 52818 129,071 Punjab 10006 13,503 6694 23,984 16700 37,487 Rajasthan 29426 38,606 14820 50,224 44246 88,830 Sikkim 261 593 398 1,809 659 2,402 Tamil Nadu 85563 139,566 36637 167,673 122200 307,239 Uttar Pradesh 73911 103,649 28760 102,230 102671 205,879 West Bengal 68179 92,019 26508 115,903 94687 207,922 Andaman & Nicobar Chandigarh Daman & Diu Dadra & Nagar Haveli Lakshwadeep Pondicherry Source : department of Tourism Transport taxes Token tax/qtr Tax perseat/km Tax per day Tax permonth Tax per week Total permonth All IndiaTouristPermitpermonth Delhi 35 seat coach 1675 560 1600 Ambassador 850 285 Esteem 1300 433 Haryana 35 seat coach a/c 8.53 4000 35 seat coach non a/c 8.31 Ambassador/ Esteem 875 291 Qualis- 9 seats 3175 1058 Punjab 35 seat coach 3175 nil Ambassador/ Esteem 800 267 Qualis- 9 seats 1000 333 UP & Uttaranchal 35 seat coach 14500 485 4835 Ambassador/ Esteem 730 243 Qualis- 9 seats 4350 1450 Gujarat 35 seat coach 9000 36000 Rajasthan 35 seat coach 20610 20610 2025 Ambassador 1000 1000 Qualis- 9 seats 3400 3400 Himachal Pradesh 35 seat coach 12000 4000 4000 Ambassador/ Esteem 386 130 Qualis- 9 seats 3250 1085 Madhya Pradesh 35 seater coach 3400 21600 Qualis/ Ambasador 210 Source : All India Transporters Association/ PHD Chamber of Commerce 20 year Perspective Tourism Master Plan for Chandigarh Approach to Assessment of Attractions Successful tourism products are those developed to meet the demands of existing and potential markets. These market segments have also been analysed. While analyzing the attractions of Chandigarh, we kept in mind both Chandigarh Tourism Policy and the National Tourism Policy. The approach has been 1. Identification of market segments 2. Listing of all attractions in Chandigarh 3. Mapping the relationship between Chandigarh Tourism and National Tourism Policies 4. Study of “Best Practice” in other City States 5. From the above, a shortlisting of projects. 1 Fitness Trail High Court The Open Hand/ Dove – symbol of Chandigarh Rock Garden scuplture Marketing State Tourism Three case studies are attached – Kerala, Rajasthan and Uttaranchal – representing “Best Practice” in the Indian context. Recently, Maharashtra has been very active in promotion. Some pertinent observations are 1. Get the basics in place. In other words set the right conditions for enhancing infrastructure for tourism. Some specific actions taken a. Common approach by all Govt.Departments. Rajasthan’s Rajiv Gandhi Mission and Uttaranchal’s Tourism Development Board ensure that various Govt.Depts and private sector are involved in Tourism plans b. Giving Tourism Industry status. Kerala did this in 1986, Rajasthan in 1989 c. Outsource expertise. Uttaranchal and Rajasthan both utilize professionals for surveys and feasibility studies d. Involve Private sector. Kerala Tourism formed JVs with two major hotel chains to attract investments. It has further set up a Tourism Investment Agency. Rajasthan offered further assistance to develop Heritage hotels. Uttaranchal has earmarked accommodation, restaurants, adventure sports, amusement parks for private development. e. Develop Human resources. Rajasthan and Uttaranchal are encouraging private sector to set up Hotel management and Food craft institutes. There is emphasis on guide training and certification. Uttaranchal plans specialist training facilities for adventure sports. Kerala set up an Institute of Tourism & Travel Studies in 1988 in addition to the IHMCT in Kovalam. f. Emphasis on civic infrastructure. Identified by Uttaranchal as a key area. 2. Enhance the Tourism product. Apart from traditional reasons for visits a. Kerala – Ayurveda and Traditional festivals like Boat races, Elephant March, Nishagandhi Dance festival. Also developing a new Hill Station b. Rajasthan – Direct access to Handicrafts and Handloom artisans, Fairs and festivals, Wildlife. c. Uttaranchal – Adventure sports 3. Concentrate on a few destinations/ activities a. Kerala – Ayurveda, Calicut-Kasargod, Quilon-Alleppey b. Uttaranchal – four hubs of Haridwar, Mussoorie, Nainital and Rishikesh. Adventure sports c. Goa – holidays d. Rajasthan - Heritage 4. Manage Destinations. Involve host population – Rajasthan positions this as a ‘peoples industry’, better connectivity, city decongestion, Safety & Security of tourists – Kerala thinking of an insurance scheme, restricting entry into sensitive areas like National Parks, Registration of establishments catering to tourist needs 5. Product Positioning. Each State needs to develop a USP. a. Kerala – God’s own Country b. Uttaranchal – Every season is the reason c. Goa – 365 days on holiday 6. Promotion to target markets. a. Market segmentation – Relevant market segments, both domestic and international, should be identified geographically and by reason for visit. Eg. Kerala also targets NRIs b. Distribution – Ability to reserve hotels/ tours in source markets c. Sales - Participation in domestic and International trade fairs, familiarization trips for identified agents, sales offices in key markets d. Communications - Focused advertising in trade and travel related media, PR, Interactive websites, e-mail magazines, sweepstake prizes for high profile contests, familiarization trips for identified journalists i. Kerala has hired an agency in the US e. Database maintenance f. Marketing alliances – on-line airlines/ transporters, neighbouring States, destination co-op marketing. How other City States/ small countries position themselves Chandigarh is similar in situation to the city states and small countries around the world. The chart below attempts to analyse some of the more successful city states in terms of their drawing power City State Attractions Singapore Trading - Was a trading post to the Far East – Now a Financial hub – Connectivity to the world Manmade attractions – Jurong Bird Park, Night Safari, Sentosa Island & ropeway, Acquarium – Shopping, night markets – Golf Hongkong – now part of Trading China, but mainly unchanged Shopping Sports – Horse racing, rugby Macau Gambling – Casino/ Jai Alai Formula 1 races Monaco Gambling Casino & entertainment Formula 1 races Dubai Trading – similar to Singapore Shopping Sports – horse racing, power boats, golf, tennis, cricket Events Mauritius/ Bahamas/ Bermuda Beaches Off-shore companies Sun City, South Africa Casino, Golf,water sports, events Very few City States have the benefit of historical attractions such as at the Vatican. Some like Bahamas, Bermuda and Mauritius have the natural attractions of beaches. Most, however, have had to depend on manmade attractions. It is obvious that those city states that have had a history of trading, have managed to develop themselves as World Financial Centers. As part of this development, they have installed infrastructure for communications, in particular, very broadband channels for Internet. Another off shoot of this development is the growth in media. Dubai, in fact, is building a media city. However, the one striking feature in all these cases is the emphasis on world class standard Recreation and Leisure facilities. While facilities have been created for visitors, they are also used by the residents. – Gambling is a major attraction in Macau, Monaco and Sun City. – Horse racing is big in Hongkong and Dubai. – Sporting events attract people to Singapore, Hongkong, Dubai, Monaco and Sun City. – Entertainment Events are held in Sun City, Dubai, Hongkong, Singapore, Bahamas, Bermuda, Seychelles etc We believe that Chandigarh does have the potential to become a successful city state based on its own draw. It is interesting to note that city States like Dubai, Singapore, Bahamas, Bermuda, Mauritius etc do not rely on their immediate neighbours. Market segments for Chandigarh Tourism Market Segment Potential demand Potential Solutions Residents of Chandigarh Recreation and Leisure appear to be the main 1. Multiplex cinema halls demands. However, Chandigarh residents tend to 2. Amusement Park finish their working days relatively early and night 3. Night food bazaar cum entertainment entertainment demand is limited. 4. Horse Racing Neighbouring States Delhi 1. Transit traffic, specially families with small 1. Delhi - Transit Stopover traffic to Shimla or children on their way to Kulu/ Manali. These start 2. Haryana Kulu/ Manali later in the day from Delhi and the children get 3. Punjab - Short breaks restless after 4 to 5 hours. A good reason to stop 4. Himachal Pradesh Haryana would be an Amusement park. - Recreation & Leisure 2. Recreation & leisure. See comments above. None - Shopping of the contiguous states has developed good R&L - Business facilities except possibly the Gurgaon and - Meetings & Conferences Faridabad districts bordering Delhi. Punjab 3. Shopping. While Jalandhar and Ludhiana have now - Recreation & Leisure got good shopping facilities, they are still behind - Shopping the range offered by Sector 17. If this is combined - Business with R&L, it makes a powerful attraction. - Meetings & conferences 4. Business. This is normally connected with Himachal Pradesh Government. - Recreation & Leisure 5. Meetings and conferences. Chandigarh being the - Shopping State Capital of Haryana and the Punjab as well as - Medical the Northern Region HQ for several trade bodies, can satisfy this need 6. Medical. Medical facilities at the PGI are excellent. The new Fortis Hospital in Mohalli can also contribute to Chandigarh room occupancies Market Segment Potential demand Potential Solutions The Rest of India Apart from transit to HP, and a very small market No strong offer to attract this segment interested in architecture, the tourism demands from the rest of India are not met by Chandigarh NRIs – Also those of Chandigarh is the Gateway to the Punjab NRI’s could be encouraged to expose their children, many Punjab origin NRI Marriages of whom are negative to India, to the modern city beautiful - Chandigarh Other Foreign No real demand State Tourism Policy > Improving the Developing vs. National Tourism quality of places of Policy tourism tourist vvvv products interest Place Tourism on the Concurrent list Effective linkages and close coordination between Departments Safety & Security of Accreditisation Tourists of Shops, transporters Tourism Accounting System Computerisation Concentrate on one major project as State USP World Heritage sites as opportunity to expand cultural Tourism Themed Cultural Sound & Light Attractions at Rock Garden Providing necessary facilities for tourists Effective signages Have police posts at Tourism Information centres Provide a central reservation facility. Provide linkage between Rock Garden and Sukhna Lake and planned amusement park Other Chandigarh has already declared Tourism as an industry in 1994. However, incentives and concessions need to be reviewed Constitute a State Tourism Board/ Tourism Advisory Council Initiate a system for tracking tourism spends Secretariat & High Court complex?? Develop a documentary on the planning and development of Chandigarh State Tourism Policy Improving the Developing Providing Other > quality of places of necessary vs. National Tourism tourism tourist facilities for Policy products interest tourists vvvv Capitalise on Run regular Food traditional cuisines Festivals featuring foods from other States. Actively promote village tourism Exploit the potential of Sukhna Bird Create wildlife sanctuaries sanctuary awareness of the fauna Develop Adventure Improve the Development tourism with safety tourist amenities of the Sports standards at Sukhna lake. center at Kishangarh Recreation & leisure Develop a Dinner Develop an Multiplex Explore the are a vital component cruise on Sukhna amusement possibility of a of the local & regional Lake park. Race Track. This domestic tourism will help week market end occupancies in the hotels MICE to be developed Develop a for tourism, trade and convention commerce centre Develop Eco-tourism Create Develop the through grassroots, environmental Botanical community based consciousness garden movement through gardens Capitalise on the growing awareness of India’s holistic healing traditions Development of Incorporate shopping centers for traditional arts traditional crafts and and crafts with information on them Kalagram State Tourism Policy Improving the Developing Providing Other > quality of places of necessary vs. National Tourism tourism tourist facilities for Policy products interest tourists vvvv Promote the events, The quality of the A daily night fairs and festivals both Saturday Sector market can be locally and in the main 17 entertainment developed markets needs to be reviewed Provide the Convention infrastructure for center Business travel The following projects have been shortlisted Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Chandigarh through annual surveys and the use of multipliers 3. Setting up police outposts in the new concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops and transportation 5. Creating Tourist/ Cultural center Visitor generating projects 6. Promoting traditional cuisine 7. Horse Race track 8. Amusement Park 9. Linking the sightseeing 10. Conference center to attract business travelers 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism 13. Attracting the Private Sector Project 1 Effective linkages and close coordination between Departments There is a need to set up a system in Chandigarh to coordinate with other departments whose work has a bearing on Tourism. 1) Currently the following Government agencies have a direct impact on tourism products a) CITCO. Here, both Industrial development and Tourism come under the same department. b) Town Planning c) PWD (B&R) d) PHD for water, sewage & sanitation e) Police 2) Private bodies that are directly involved in tourism are the local chapters of a) FHRAI/ HAI b) TAAI/ IATO c) Transporters association 3) Indirect involvement by private sector corporations for business travel requirements and their related associations i) FICCI/ ASSOCHAM/ PHDCC etc. ii) Informed and committed individuals with current or potential interest in the State 4) Some Central Government agencies are also involved. These are a) NHAI b) Indian railways Two related approaches have been used by other Indian States Rajasthan has used a ‘mission’ approach whereby they have set up the Rajiv Gandhi Tourism Mission. This has the commitment from all State Ministries of giving tourism priority treatment. Uttaranchal is the first State to constitute a ‘Tourism Advisory Board’ with participation of both the Government and private sector The roles in planning and identification of projects, problems and solutions are similar. They vary in that the ‘Tourism Advisory Board’ is a body constituted under an Act with broad powers. The ‘Mission Approach’ is not a legal body and is probably easier to implement in states where tourism is not a major industry. Rajasthan - The Mission Approach This is exemplified by Rajasthan’s Rajiv Gandhi Mission on Tourism Development. While not a legal entity, the mission has A nodal agency in the Dept of Tourism, Art and Culture Collaborating agencies o RTDC o Dept of Urban Development o Dept of Archaeology & Museums o PWD o General Administration & Civil Aviation o Forest & Environment o Industries Dept o Devasthan Dept o West Zone Cultural Centre o Khadi & Village Industry Board o Archaeological Survey of India The Mission is structured with a Chairman – Chief Minister Empowered committee chaired by the Chief Secretary Mission Director – Secretary Tourism, Art & Culture District level Sub-Mission – Chairman is District Collector Site/ Local – mini mission A Mission Statement has been defined. Ten Mission objectives have been identifies and a 12 point strategy developed to implement the objectives. The mission statement seeks “To make Tourism the peoples industry”. The objectives and strategy were developed with the help of task forces that surfaced problems and solutions on a variety of subjects including Policy needs. 10 Milestones have been defined and for each milestone specific activity and deadlines detailed. The mission Director coordinates with other departments as well as professionals. The Directorate has the following Advisors Advisor Heritage Advisor Handicrafts Advisor Economist Advisor Media & Marketing Advisor Human Resource Development Advisor Research & Development Advisor Ecology/ Sociology As well as consultants from the private sector 1. Uttaranchal - Constitution of a Tourism Development Board A high level Tourism Development Board has replaced the Tourism Directorate. The responsibilities of this board are a. Formulation and Strategy for development of tourism in Uttranchal b. Preparation of plans and guidelines for developing and strengthening tourism related infrastructure in the state. c. Preparation of plans for various tourist segments and activities, identification and development of projects and ensuring their timely implementation. d. Establishment of standard / norms and framing of policy guidelines for various tourism activities. e. Formulation of a strategy for mobilizing private sector participation and investment in the tourism sector. f. A single window solution to all tourism related information, sanction for projects, escort services for obtaining clearances and approvals from other departments. 2. Identifying Key Projects - Based on the present tourist interest and the future potential in each destination. 3. Outsourcing Expertise - The tourism board empanelled more than hundred experts/ agencies to seek services of specialists and consultancy agencies. 4. Destination Management - The existing tourism centers need destination management plans to maintain and improve their effectiveness. Plans to be made for better connectivity, city decongestion, improvements of accommodation etc. 5. New Destinations - New tourism destinations have been identified which will developed and marketed as spokes to hubs to help in decongesting the hubs. 6. Private Sector Participation - The areas of accommodation facilities, tourist resorts, specialized food restaurants, facilities for adventure sports, amusement parks etc. Special incentives and concessions have been planned. 7. Human Resource Development - Plans to upgrade existing institutes and set up new institutes for diploma and degree training programmes. a) Specialist training for activities like adventure sports etc. b) Self-employment opportunities for local residents to encourage maximum participation of the host community. 8. Infrastructure Development Establishment of world class infrastructure facilities will be the highest priority of Uttranchal government. In order to do this, special efforts are being made to mobilize institutional resources and private sector investment and participation. Recommendation We recommend that Chandigarh start with a mission approach. This would require the backing of the Governor and the Chief Secretary to make it successful. The mission approach provides the coordination required and gives tourism a better profile with other departments. Project 2 Tourism Accounting System Tourism will not get the attention it deserves unless the positive impacts can be demonstrated. Several measures of the changes in economic activity can be generated. The most common are Changes in Sales or spending - The spending of visitors within the local area becomes sales or receipts for local businesses Changes in regional incomes - This is the sum of wages & salaries accruing to workers in these businesses and owners income and profits Changes in employment - Number of jobs supported by the given level of Sales. What is required to be measured for an impact analysis is the changes that occur with the introduction or closing down of facilities. In simple terms, the economic impact is Economic impact= change in # of visitors * average spend/visitor* Multiplier A visitor is defined by someone who lives outside the region so only ‘new’ spendings are measured. The overall impact is normally arrived at by c) Measuring distinct visitor segments eg. Day trips, transit, stayover, business travel, Government expenditure on tourism related activities including museums, cultural activities, recreational parks etc. d) Measuring spending in distinct categories – lodging, restaurants, meals, petrol etc. e) Allocating spending to receiving sectors and applying ratios and multipliers The first two measure primary effects. Secondary effects are of two types a) Indirect effects are changes in spending, income and jobs within the region in sectors that supply goods and services to the tourism sector. This requires an input-output matrix. b) Induced effects are the increased spends by residents from the incomes earned in tourism and the supporting sectors. Multipliers are required to capture the secondary effects and are generally sxpressed as a ratio to direct effects. These can be sales, income and employment multipliers. The World Bank has estimated that for every Rs 10 lakhs invested in India, the following number of direct jobs are created In Tourism projects 47.5 jobs In Hotels and restaurants 89.0 jobs In agriculture 44.7 jobs In Manufacturing 12.7 jobs Tata Consultancy Service has also estimated that for every direct job created in tourism, 4.62 indirect jobs are created in ancillary areas. The World Travel & Tourism Council uses a ‘Direct Revenue Multiplier’ in tourism of 2.07. While the intention of the Ministry of Tourism is to get a better understanding of the positive effects of tourism, at this stage the mechanism is not in place to collect the details in all sectors. Recommendation We suggest that Chandigarh Tourism puts in place a mechanism to collect data on direct effects. This may initially be in the form of annual surveys extrapolated to cover the State and calculated using the multipliers above. This will give Chandigarh Tourism the hard data required to substantiate the benefits of Tourism. Project 3 SAFETY & SECURITY SPECIAL TOURISM POLICE The National Tourism policy states that “There is a need for the creation of a special tourism police force for deployment at major tourist destinations. This will provide travelers security through a spirit of courtesy and hospitality.” While the creation of a special force at State level may not be feasible, the spirit of providing a sense of security to travelers is an important aspect. At the very least, all Tourist information centers – see note on the concept – should have a police outpost which can deal with crimes against tourists. The awareness of these police outposts should be widely created with hotels, restaurants and shopping centers in the relevant districts. There is no cost involved in this activity PROJECT 4. ACCREDITISATION OF SHOPS AND TRANSPORT AGENCIES Two other areas where most tourists feel insecure in the sense of being cheated are Tourist shops and transportation. It is suggested that Chandigarh Tourism institute a system of accrediting these establishments. For shops, the requirements are simple All items will be price tagged All sales will be subject to return in undamaged condition Shops will carry the accreditisation plaque/ sticker with the number of the monitoring agency For transport, again requirements can be kept simple Taxis/ rickshaws will be metered or carry a tariff sheet No fare will be refused if the taxi/ rickshaw is at a stand Participating transport will carry a plaque/ sticker with the number of the monitoring agency Participating transport drivers may be asked to wear a uniform In both cases, complaints will be taken up with the offending shop/ vehicle owner. A repeat complaint will bar the shop/ vehicle from carrying the plaque/ sticker. Recommendation We recommend that Chandigarh Tourism issue a tourist-cum-shopping guide – preferably in the form of a Chandigarh map - listing accredited shops and transporters. Maps should be given free at hotels, Sukhna Lake, Rock Garden and Sector 17 market. The cost of the guide can be recovered by advertising and sale of guides. PROJECT 6 PROMOTING TRADITIONAL CUISINES Indian cuisine is not just a trend internationally – no longer represented by just Tandoori Chicken – but within the country there is a growing interest in regional cuisine. Kerala vegetarian and non-vegetarian restaurants are thriving. Gujarati, Konkan, Chettinad and Punjabi outlets are being well patronized in the metros. In the past, extremely successful food festivals have been held at Kala Gram. Kalagram is an ideal venue between Chandigarh and Panchkula. It is suggested that State Tourism departments be contacted to conduct food festivals on an ongoing basis. Some arrangement will need to be worked out with the North Region Cultural Centre, but as this is a win-win situation for both parties – and the general public, this should be possible. Kalagram may require additional parking facilities. The neighbouring States of Himachal, Punjab, Uttar Pradesh, Uttaranchal, Haryana, Rajasthan, Jammu & Kashmir and Delhi can all be approached to hold festivals in Chandigarh. Chandigarh Tourism is also looking at promoting outbound traffic to adjoining States, and they may wish to use this platform more often. If the months of May to July are excluded, it should be possible to organize a festival every month, thereby giving Chandigarh residents and visitors an additional area of recreation and leisure. The festivals should be accompanied with performing arts and display the State handicrafts. Recommendation We recommend food festivals of various states be held at Kala Gram on an ongoing basis. This activity does not require much additional infrastructure and is in fact a revenue generating activity. Visitor numbers Past food festivals at Kalagram have generated 4-5000 visitors per festival over a 3-4 day festival period. If festivals are held monthly at a fixed period, say second weekend of the month or the full moon nights, the numbers can be sustained. 9 festivals x 5,000 visitors per festival = 45,000 visitors Revenues Revenues to Chandigarh Tourism/ Kalagram will be generated by entrance tickets and stall rentals. Stall owners – handicrafts/ F&B – will have direct sales revenues. Assume expenditure @ Rs 50 per visitor for handicrafts/ F&B/ parking 9 Food & Cultural Festivals/ annum Entrance fees = Rs 10 x 45,000 Stall rentals @ Rs5000 x 9 festival x 15 stalls Revenues to stall owners 45,000 x Rs 50 Costs = Rs 4.5 lakhs = Rs 6.75 lakhs = Rs 22.5 lakhs Venue costs are minimal as infrastructure exists. There will be promotional costs Project 12 Wildlife Tourism The Government of India, Department of Tourism has identified the development of wildlife sanctuaries as a priority item. Specific suggestions are to improve the quality of tourist facilities including Visitor information/ interpretation centers. Chandigarh has the Sukhna Bird sanctuary. As a reserved forest, people are not allowed without permission. This area should not be developed further. However, Chandigarh also has a wealth of flora. While the gardens attempt to highlight this, it is not generally known that there are over 1000 variety of trees in Chandigarh. Recommendation We do not recommend any additional expenditure other than that normally budgeted for this activity. Project 12 A Adventure Tourism Chandigarh has limited scope for adventure tourism. Apart from promoting serious boating – rowing, sculls, sailing, regattas - in Sukhna Lake, the area is not conducive to pursuing adventure tourism. Recommendation We do not recommend any additional expenditure on this activity other than that normally budgeted. Upgrading the facilities for the above can be taken up by the private sector. Project 5 Concept for Cultural / Tourism Information Centres These should be part of the City ‘Recreation and Leisure’ complex, and are envisioned as centers to showcase the State – a cross between Dilli Haat and National Crafts Museum. At the very least they should have 1. Tourist office with all information on the State 2. Central reservation capabilities for hotel and tour packages. a. These can be manned/ funded by the State Hotel Association & State Travel agent associations b. Space can also be rented to airlines, railways and travel trade associations. 3. A permanent live exhibition of the State’s traditional lifestyle, arts and crafts. This can be modeled on the National Crafts Museum. a. Artisans sell their goods directly and/ or through a central shop. The center provides a platform for the artisan on a revenue share or straight lease. b. State produce can also be sold e.g Basmati rice 4. A permanent restaurant featuring the State cuisine. a. This should be leased with stipulations on the menu and service standards b. The area can also carry periodic photo exhibits/ art exhibits. 5. Some permanent shops can be incorporated and leased out. a. Factory outlets of manufacturers based in the State is one example. 6. An open air amphitheatre to showcase the State’s performing arts a. This should also have screening facilities for documentaries b. This can be leased for private functions including marriages, film shooting 7. Open spaces for putting up stalls for celebrating State festivals a. These can be handicrafts and food stalls leased to private parties. 8. Space should also be allotted to other State Tourism bodies 9. A police outpost where problems faced by tourists can be addressed. Estimated costs for construction of this cultural centers are Activity Budget Tourist office building with space for State tourist offices, Central 50 lakhs reservations office, restaurant and police outpost, other offices Live exhibition of State’s arts and crafts, permanent shops 10-15 lakhs Open air amphitheatre – 750-100 persons 10 lakhs Space for temporary stalls for State festivals 2 lakhs Recommendation This should be set up in the amusement park area planned near Sukhna lake. Visitor numbers The objective of this facility is to provide service, not generate additional visitors, though there will be an indirect effect. Revenues Office rentals 10 offices x Rs10,000/ month Restaurant rental @ Rs 20,000/ month Shop rentals 10 shops x Rs 20,000/ month Amphitheatre rentals 20 functions @ Rs 20,000 Costs = Rs 12.0 lakhs = Rs 2.4 lakhs = Rs 24.0 lakhs = Rs 4.0 lakhs Ongoing costs are for maintenance and common utilities @ Rs 24 lakhs/ year. Funding The initial capital required is Rs 70-75 lakhs. Breakeven is achieved in 4-5 years and thereafter, it is a profitable operation. Attracting the Private Sector While there appears to be no requirement to incentivise the building of hotels, there are other tourism related activities that would need incentives to attract the private sector. We recommend that Chandigarh Government consider the following to develop a package of incentives.. INCENTIVES FOR TRAVEL & LEISURE INDUSTRY 1. Assistance on project report preparation 2. Concessional land for specified projects 3. Entertainment tax exemption for 5 years 4. Capital investment subsidy of 20% subject to a maximum of Rs 20 lakhs 5. Recommendation of loans to Financial Institutions 6. Interest subsidy on loans from approved financial institutions 7. Energy subsidy 8. Concessions on stamp duties/ reimbursement – urban areas, rural areas 9. Concessions on Change in land use fees 10. Excise licence fees concessions 11. Concession on Transport taxes on vehicles used for this activity. INVOLVING THE NON TRAVEL & LEISURE SECTOR IN TOURISM ACTIVITIES Chandigarh has over 25 corporates and PSUs with turnovers of over Rs 100 crores. These all have some commitment to Chandigarh and can be approached for sponsoring various activities that can improve the tourist experience. Greening of the environment – road dividers, green belts, parks Cleaning of the environment – garbage bins and collection Sponsorships of o signage o projects such as handicraft villages o events such as local festivals o information kiosks o tourist literature The companies may be compensated in terms of exposure available. It is also common to have directional signs to the company premises. Project 7 Horse Race Course Horse racing is an activity that draws week end traffic. In India, the main race tracks are in Mumbai and Kolkata. These depend largely on the local population with free income. However, Pune and Bangalore both have successful race tracks where the attendance is from outside the city. The race season in these two cities fills hotels over the normally low weekends. Revenue sources for Race Clubs are Club memberships Sponsorship of Corporate boxes Club house activities F&B concessions/ sales Gate money from attendees. Sponsorship of races. Programme sales Programme advertising Horses pay to race/ stable Share of tote Off-season revenues are buoyed by off track betting. Race tracks around the country pay for live telecasts via satellite. o This brings in viewership of about 2 lakh people Race tracks are also labour intensive, both for the track and for anciliary activities like stud farms, training paddocks, stables and for manning the accommodations for staff, trainers jockeys etc. A quality race course with a 2000 meter track requires an area of about 200 acres depending on the shape of the plot. On clear grounds, a race track can be laid in 100 acres. The area around Chandigarh and Delhi have the best stud farms in the country. Many are owned by political figures. There are at least 10 stud farms in the North where horses are bought for racing across the country. Owners of stud farms currently need to travel to other race tracks to promote their products. The Delhi Race Course does not cater to quality horse races. Setting up a race track is complicated. Tracks like Hongkong, Singapore, Malaysia, Kentucky etc all have their own systems and one suitable for Chandigarh will need to be worked out in conjunction with stud farms, race horse owners, authorities etc. The modern tote systems are totally electronic and cost upto Rs 2 crores. They are backed by broadband access to allow off track betting and satellite broadcast/ reception. The indicated expense of setting up an entire race course with track, club house, stabling, accommodation, tote machines etc is in the region of Rs 40-50 crores minus cost of land. The facility is usually given on long lease. Note Mr. Narendra Lagad from Pune is an acknowledged authority on setting up race courses. He has set up one in Kandy, Sri Lanka. (Contacts are 020-6879495/ 6870217/ 098220-28285 e-mail : narendralagad@hotmail.com ) Recommendation Chandigarh further examine the feasibility of including a Race Course in the Master Plan. The Club can have other sports facilities to attract memberships. Accommodation for out of town visitors should also be examined. The entire project should be in th private sector. Visitor numbers Race attendees 15 race days x 5000 attendees = 75,000 30 off track x 1000 attendees = 30,000 Club Members Permanent members = 500 Out station members = 300 Revenues 1. Gate money Race days 75,000 x Rs50 = Rs 37.5 lakhs Off track 30,000 x Rs 20 = Rs 6.0 lakhs 2. Club memberships 500 members x Rs 2 lakhs = Rs 1000 lakhs 300 outstation x Rs 75,000 = Rs 225 lakhs 3. Monthly dues + usage 300 x Rs 1000 = Rs 3.0 lakhs 300 x Rs 400 = Rs 1.2 lakhs 4. Company sponsored boxes 10 x Rs 5 lakhs/ year = Rs 50 lakhs 5. F&B concessions 45 days x 5 concessions x Rs5000 = Rs 11.25 lakhs 6. Programme sales 1 programme per 4 attendees xRs 10 = Rs 2.6 lakhs 7. Programme advertising @ Rs 1 lakh a programme x 45 = Rs 45 lakhs 8. Race charges 15 races x 8 horses x Rs 5000 = Rs 6.0 lakhs 9. Share of tote 5% of 105K attendees x Rs 200 per = Rs 105 lakhs Plus royalties for live telecasts. Costs - Ongoing 1. Race purses/ prizes – At least 2 prizes per meet can be sponsored by Corporate Houses. 2. Personnel – This includes a. Tote supervisors/ tellers/ gate entrance/ horsemen’s book keeper b. Racing secretariat/ starter/ announcer/ stewards/ paddock judge. Some of these can be voluntary positions c. Club house personnel d. Track maintenance/ security 3. Equipment maintenance. This can be outsourced 4. Insurance 5. Utilities 6. Track Maintenance 7. Advertising. Programme printing Funding recommendation The requirement is Rs 40-50 crores plus cost of land. The entire project should be tendered to the Private Sector. There are a variety of ways this can be managed from JV to fixed leases to profit/ revenue sharing. Project 8 Amusement Park Attracting tourists en route to Himachal Pradesh Up to less than ten years ago, given the state of the highways and the quality of cars, most tourists driving from Delhi to the Himachal destinations of Shimla and Kullu- Manali required up to 6 hours to reach the Chandigarh environments. For many, especially those on their way to Kullu-Manali or those traveling with young children, a stop-over in Chandigarh was very convenient. Today, the distance is covered in 4 hours or less and Chandigarh is now accessed before lunch. Given that the average person can comfortably drive 400 Km or 6 hours a day, they can easily reach Shimla. Also given the fact that car ownership is increasing at over 18% a year and that domestic tourism is increasing at 5% a year, traffic to Himachal out of Delhi will only increase over the next decade. The increased tourism promotion activity of Uttaranchal will also spur the HP Government to promote tourism more actively. Therefore, it is imperative that some portion of the transit traffic to Kullu-Manali is attracted to overnight in Chandigarh. The logical segment to attract is those traveling with children as children tire of long car trips. In short, the attraction should be oriented to children. Therefore, we propose an amusement cum water park. The water park would be a major attraction as most movement to the hills is in the Summer months. This need not be on the scale of a Disney World, but the rides and facilities of Appu Ghar but with quality equipment would suffice. This would also be a facility for the local population of Chandigarh, providing reasonably priced family entertainment, currently available in very limited scope. The ideal location for this facility would be in the Kishangarh area, adjacent to the current leisure areas of Sukhna Lake, the Golf course and the Rock Garden. This has already been identified by Chandigarh Town Planning. The park should be marketed to the specific segment of families with small children traveling to Kulu/ Manali. Possible facilities in an amusement park are listed below. While weekend usage will be high, it is necessary to balance the products to drive traffic throughout the week and throughout the day. The analysis below attempts this. Weekday usage Invest Direct Indirect Attraction AM PM Night ment jobs jobs Amusement Park - Ferris Wheel, slides, rides, dodgem cars Med Hi Hi Animal rides Med Hi Lo Bowling Med Hi Hi Casino/ Slot Machines Lo Med Hi Cultural Centre - Dilli Haat style to showcase the State Hi Hi Hi Fairground stalls - games of chance and skill Med Med Hi Food Court - Vishala/ Chowkidana Lo Lo Hi Go-karting Lo Lo Hi Kiddies play centre - Primeplay, Softlands Hi Hi Med Mini-golf - Putt Putt Med Med Hi Science Centre- Eg. Panorama in Kurukshetra Hi Hi Lo Shopping mall - designer shops a la Santushti, factory outlets, discount clubs Hi Hi Med Roller Skating rink Lo Med Hi Swimming Pool - heated(?) Hi Hi Hi Water Park Lo Med Hi Mini - Zoo Hi Hi Med Name of Park Area in Annual Entrance fees excluding video acres Visitors games and some selected rides. lakhs Child below 1 metre free. Essel World, Gorai 64 18–20 Child Rs.200/ Adult Rs 250 Water Kingdom, Gorai 24 12-14 Child Rs225/ Adult Rs 275 Nicco Park, Kolkata 40 12-13 Kishi Kintha, Chennai 10 VGP Universal, M’puram 8 Appu Garh, Delhi 6-7 MGM, Chennai 5-6 Fun city, Chandigarh 4 Child Rs140/ Adult Rs 140 Fun & Food Village, Delhi 12 5 Nicco Bhubhaneswar 15 2-2.5 Nicco Jamshedpur 8 2-2.5 Great Escapes, Nagpur 2 Visitor numbers Given that Fun City, with its less than prime location, attracts around 5 lakh visitors a year, and that the recommended location can easily attract highway traffic to Himachal, it is not unreasonable to base visitor numbers at 5 lakhs a year going up to 7 over 3-4 years. Visitor spends Factoring in student discounts and free children, Essel World/ Water Kingdom average Rs 175 per visitor. In Chandigarh, the average will probably be around Rs 150. In addition, visitors spend on parking, F&B and souvenirs as also on specialized rides and video games. An average visitor spend on items other than entrance is taken at Rs 50 per visitor. Therefore revenues can be assumed to be 5 lakhs x Rs 150 = Rs 7.5 crores on entrance fees and a further 5 lakhs x Rs 50 = Rs 2.5 crores on other items. Total revenues Rs 10 crores Costs It costs roughly Rs 1.0 crore an acre to create an amusement park. The investment in Chandigarh will be in the region of Rs 15 crores. Funding It is recommended that Chandigarh Tourism tenders the entire project to private sector. There a variety of ways this can be done from JV to various types of leases. Marketing This will be done by the amusement park operator. Project 9 Linking the sightseeing Chandigarh Tourism has recently introduced the Hop-on Hop-off bus linking the sightseeing of Chandigarh in an extremely user-friendly manner. This works very well for attractions that are fairly wide spread from each other where customers are willing to wait the 15 minutes to half an hour for the next lift. However, when attractions are relatively close together, waiting for the bus versus walking to the next attraction becomes a dilemma and an irritant. The main case in point is the 1 km distance between the Rock Garden and Sukhna Lake, both ‘must see’ attractions of Chandigarh. The walk versus the wait for the bus, specially with children, are both unattractive options! The other alternative option is to pay a hefty fare to the auto rickshaws It is understood that Chandigarh Town Planning has proposed leisure activities in the area beyond the Lake and between the existing Golf Course and Kishangarh. These are A sports complex Health resort/ picnic huts Amusement park This, along with the activities already existing in the Sukhna Lake area, make this area a hub of leisure activities, visited by all Chandigarh tourists and most Chandigarh residents. There are several possible solutions to ease this situation for the Chandigarh tourist. Regulate the auto rickshaws to charge the official fares o Auto rickshaws will probably boycott the stand as the potential fare is the minimum drop of flag amount. o It is probably not economically viable to increase the number of buses that would be required to increase frequency over the entire circuit. Introduce a shuttle bus between the two places o This would require one more bus to shuttle every 10 minutes o Customers may not be willing to pay any amount over and above the basic Hop-on Hop-off fare for a bus service that is seen to be part of the same system. Introduce a novel form of cheap transport between the two locations. Some alternatives o Animal drawn buggies o An elevated monorail/ rail system It has been indicated that a 2 Km elevated track would be extremely costly. The monorail is necessarily electric o A conventional rail track with ‘antique’ engines and coaches in miniature. This would be like the narrow gauge railway to Matheran/ Darjeeling. The engine would be a diesel/ electric engine and could be designed like the ‘Fairy Queen’. This would be an attraction in it’s own right. A diesel/ electric train can be run very cost-efficiently. Pollution versus a steam train is minimal Recommendation It is recommended that a narrow gauge track and rake be commissioned to the private sector. Revenues From ticket sales The Rock Garden receives an average of 3,000 – 5,000 visitors a day. All visitors to the Rock Garden also go to Sukhna Lake. With the development of the Recreational Area, the Sports complex, the Tourist & Healht Resort and the Amusement park, the number of visitors can only increase. If 35 -40% of the visitors use the transport, which is an attraction in itself, this is roughly 1500 passengers a day @ Rs 5/ passenger = Rs 2.25 lakhs/ month. If running/ maintenance costs are 50%, net profits are Rs 1 lakh a month for a 70 month breakeven. If the Amusement Park and Tourist Health and Sports Centre are developed in Kishangarh, the numbers will rise dramatically. In addition, there will be opportunity of generating revenues from advertising on the train. Costs The estimated cost for setting down 2 Km of track is Rs 20 lakhs and the cost of the train, 4 coaches with 50 passenger capacity is Rs 20 lakhs. The engine is Rs 30 lakhs for a total project cost of Rs 70 lakhs Sources of funds It is recommended that this project be funded by Chandigarh Tourism. The Indian railways may be approached to set up a mini rail museum in this area. Marketing There is no marketing and promotion necessary and hence no specific marketing costs. Project 10 Conference Centre for Business Travel Businessmen travel to Meet buyers Meet suppliers Visit Home/ branch offices Incentive travel – where the travel is an incentive reward for better performance Attend conferences – own company and business associations The first three reasons for travel cannot be influenced by third parties. Business travel however can be generated to particular destinations through incentive travel and through conferences, conventions and exhibitions. Apart from road, rail and air access which is a common essential to develop these activities, and which is adequate in Chandigarh, each of the above also has its own requirements. Incentive Travel Incentive destinations are typically not those with cultural attractions but those with a wide range of leisure activities and nightlife. The participants of an incentive group are all prize winners of performance awards and are looking for a fun time in a place that ordinarily would be out of reach of their pockets or regular family holiday destinations. Chandigarh is not suited for incentive travel. Meetings, Conventions and Exhibitions Meetings and conferences These are traditionally organized by companies for their own staff, distribution chain and, occasionally, suppliers. They are company need-based to communicate messages that require some interaction to a medium sized audience. The size of the company in terms of number of people and the spread of distribution are the prime drivers of meetings and conferences. Apart from companies headquartered in Chandigarh, those headquartered in the surrounding districts of the Punjab and Haryana are also candidates for holding meetings and conferences in Chandigarh. A listing of such companies is attached. Conventions and Seminars These are meetings held for multiple organizations interested in the same topic. They are usually organized by industry associations, professional associations, management associations, universities and NGOs to discuss topics of common interest. Among the more common conventions are various medical disciplines, religious, environmental subjects etc. However, the local chapter of the association needs to drive the organization of conventions and seminars. Typically, a bid document is put up to the national body that then may make an inspection trip to view facilities. The bid is normally submitted with comprehensive back-up documentation which apart from the core expertise is exhibited, the documentation covers extra-curricular activities during the day for spouses and evening and night entertainment, accommodation facilities, transportation etc. The local chapter must also organize the convention/ seminar. This can be fairly complicated and many organizations do not have in-house expertise. Successful conventions require that organizers are educated in meetings management. Cities that have evolved as convention destinations generally have a dedicated ‘Convention Visitors Bureau’ that works with local organizations to generate conventions. The Bureau has full time employees and a committee made up of representatives from the local tourism, hospitality, transport facilities as well as Associations. The attachment gives some organizations that can generate conventions in Chandigarh. Exhibitions Exhibitions are held to display products. These may be organized by Companies – A launch of new products is usually accompanied by an exhibition Associations – Manufacturing associations, agricultural associations and other industry associations including travel, automobile, job fairs all require exhibition area. Exhibition halls, typically being unfurnished have multi usage potential such as marriages, concerts and other social events. It appears that there is scope for a meetings facility in Chandigarh. Given that hotel capacities, both current and in the future, will be contained by town planning, the conference facility should not be too large. Chandigarh Town Planning has already identified a 7 acre plot in Sector 31, next to the CII Northern region Headquarters. Recommendation It is suggested that this offers A venue for General Body meetings of 600-800 persons (Approx 600-800 sq.mtr). This would be auditorium seating 3-4 break-out rooms. These are not with any fixed seating but should have capacities ranging from 50 to 150 persons theatre style.( Approx 400 sq.mts) Exhibition area of approximately 1500 sq.mtr Business center facilities Restaurant and snack Bar Parking Visitor numbers Typically, utilization of convention and exhibition area space is taken at 25% of capacity, even though it is possible to use spaces more than once a day. Exhibition area space may be better utilised as it has multi-functionality for social occasions. A 600 seat auditorium with break out rooms should see a throughput of roughly 55,000 persons a year. The exhibition space will have utilization for both exhibits and social functions. These are mutually exclusive. If the space is used 25% for exhibitions - 90 days a year including set up and knock down times – in other words exhibits available for 60-65 days, throughput of visitors will be 60-65,000. Of the 270 days available for social functions, we can take a utilization of 40% or 100 days with an average marriage attendance of 500 pax, this will be 50,000 pax. Visitor revenues Revenues from conference hall Rentals per event @ Rs 20,000/event x 90 days = Rs 18 lakhs F&B on attendance of 55,000 x Rs 200 = Rs 110 lakhs Revenues from exhibition hall Rentals per event @ Rs 20,000 x 90 days = Rs 18 lakhs F& B on attendance of 60,000 x Rs 25 = Rs 15 lakhs Revenues on Social functions Attendance 50,000 x Rs 200 = Rs 100 lakhs Total = Rs 261 lakhs Cost The total cost of construction of approximately 3000 sq.mtrs convention center will be in the region of Rs 8-10 crores. Landscaping 7 acres with parking will be around Rs 15 Lakhs. Profitability of rental income is around 80% - Rs 29 lakhs - and F&B income around 50% - Rs 112 lakhs for a total profitability of Rs 140 lakhs approx. Project viability break even in 5 –7 years. Funding Sources Part of the cost of construction can be de-frayed by Corporates paying to have some of the break-out rooms and possibly the main auditorium named after their company/ founder. ASSOCHAM has done this successfully with their HQ in Delhi. Marketing A convention promotion bureau should be set up. Potential clients for conferences and conventions both in India and abroad are easily identified from ICCA and other association lists. The convention bureau will need to work with their India Chapters to prepare attractive bid documents. Project 11 Energising the City Centre Sector 17 is the City Centre of Chandigarh. While most sectors have their own markets for daily essentials, Sector 17 is where aspirational ‘Lifestyle’ products are retailed. The market has been designed with vast pedestrian spaces and is eminently suitable to be developed as a social and entertainment hub. Apart from the months of May & June, Chandigarh weather is suitable for outdoor activities Evenings - Mid March to end April, July to November During the Day - December to mid March A social and entertainment hub would require Shopping for aspirational items. This trend already exists in Sector 17. Opening hours should allow for late shopping. Night market stalls of handicraft items should be allowed Special Sales periods/ Shopping Carnivals should be announced in advance Range of F&B outlets. There is a reasonable range of outlets. These should be encouraged. Liquor licences should be made more easily available and extension of service should be allowed till 1am. Entertainment Movie Halls/ multiplexes/ open air movies and documentaries Video parlours/ Bowling alleys/ slot machines Street entertainment. Local performing artists and those performing at Kalagram, All the Chandigarh festivals could be moved to Sector 17 – April Fools Day, Mango Festival, Indo-Pak Mushaira, Chrysanthamum Show Administration Energising the City Centre would require the active involvement of the Sector 17 shop keepers who have the most to gain from this initiative. They should be brought into the very initial planning stages. These activities do not require large funding, but coordination is crucial for success. Committees comprised of shop keepers and Chandigarh Administration should be formed for various types of activities. Funding As noted, large funds are not required. It should be possible to levy a small cess on shop turnover to fund activities. Marketing This is aimed to provide a focal point for Chandigarh residents. Communicating events will not require more than posters in Sector 17 and other sector markets. Attracting Private Sector Investment In Tourism Sector 1. Taxes 1.1 Rationalisation of taxes Expenditure tax is imposed by National Government while Luxury tax by State Governments. With the Expenditure tax, which is being levied at 10% where room charges are Rs. 3000 or more, being discontinued from 1 June 2003 as per the Union Budget 2003 and no Luxury tax levied, Chandigarh has an advantage over its neighbouring States. Incase in future Expenditure tax or any other tax is levied, then it is preferable to review the effect of total tax while calculating the taxes to be levied on the hotel industry. Moreover these taxes may be charged on the actual room tariff rather on published tariff rate card. 1.2 Other taxes In addition Service tax by Center and Entertainment tax by UT are also being imposed on the hotels. In the Union Budget 2003 services provided by the Hotels are exempted from Service tax. The rates of these taxes, together with expenditure tax and luxury tax, may be decided considering the composite tax (indirect taxes) rate for the hotel industry. The composite tax on hotel industry in India vis-à-vis neighbouring countries is presented in the table below: Composite Tax on Country Hotel Industry (%) India 30* Indonesia 21 Thailand 17 Malaysia 15 Singapore 14 Source: PHDCCI * Estimation includes 10% expenditure tax. 1.3 Sales Tax The Sales tax on beverages and liquor is 12% in the UT, which is moderately higher, compared to other states like Uttar Pradesh, Himachal Pradesh, Punjab, Delhi, etc. Keeping in view the tax structure of other States and especially neighbouring States, Chandigarh may reconsider the sales tax rates for these. 1.4 Transport tax Chandiragh has no transport tax while its neighbouring states Punjab and Haryana are charging the same. A single point tax collection system may be implemented in order to simplify the procedure and ensure smooth movement of tourist inter-states. Further, the tax rate per quarter levied on air-conditioned and non air-conditioned tourist vehicles may be limited by an overall cap amount for the country. 1.5 Power The cost of electricity is a major component in the overall cost structure for a hotel and hence may need to be maintained in line with other comparative States. 1.6 Foreign exchange earnings The UT may consider requesting the Centre for the extension of the time frame of income tax exemption on export earning under section 80HHD of the Income Tax Act 1961. The tourism sector may be granted this extension as like other exporters they too export their services and earn foreign exchange for the country. However, we may mention that it is unlikely that Centre will agree to this request as it has announced phasing out of such incentives. 1.7 Income Tax The UT may also request Centre for providing investments in hotels as well as other industry in the tourism sector with Tax Holiday for a pre-determined period which can be decided in consultation with the various departments and the private sector participants. In order to promote new investments in a particular industry, request for tax holiday for about 5 years for new investments, applicable for 2 year from the current financial year, may be sought. This may likely create positive interest among private sector to invest in these industries with in 2 years to avail the tax holiday. Here too, we may like to mention that the Centre providing such benefits is very unlikely. 2. Investment 2.1 Land rates The Government may consider providing land at concessional rates for construction of hotels and other infrastructure for tourism by private investor. Alternatively, Government may provide land free of cost and acquire stake in the new project constructed on it by private sector through a join venture. The Government has draft a joint venture policy for attracting private sector, a review of which is also incorporated in this report. 2.2 Stamp duty Chandigarh may consider reducing the stamp duty levied especially in the area related to pilgrimages, rural area, etc. 2.3 One window clearance Chandigarh may provide one window clearance to the prospective private sector willing to invest in the UT. This will ensure speedy and efficient investment procedure for the private sector thereby attracting necessary investments. 3. Administrative Structure 3.1 Tourism Advisory Board The UT may strive towards constituting a board or a council comprising members from Tourism Development Corporation, Investment Promotion Board, Industrial Development Corporation, National Tourism Corporation/Department, etc. which will be primarily responsible for co-ordination and monitoring of tourism related activities and projects to ensure proper implementation of Tourism Policy. A detailed suggestion is set out in this report earlier. 3.2 Tourism Development Fund The UT may implement Targeted Funding approach by creating Tourism Development Fund (TDF) which will be recipient of all revenues generated from tourism and tourism related businesses. The Fund will be created by raising low interest loans from multilateral agencies that are actively involved in providing financial assistance to public/private sectors for infrastructure development. A Special Purpose Vehicle may be created where all the funds raised will be parked and a deployed in developing infrastructure to enhance tourism sector. The identification of infrastructure for the development can be done in consultation with other administrative bodies, which are also responsible in developing infrastructure of the state to ensure proper co-ordination between all such bodies. 4. Infrastructure The Government may try to identify areas of strategic importance and involve private sectors in non-strategic areas. Further it may try to segregate core and non-core activities involved in the areas of strategic importance e.g. maintenance of railway platform, maintenance of bus station, etc. and allow private sectors in these activities. Such activities may be provided on a license basis, lease basis, etc. as decided after a proper study of the same. The funds raised by disinvesting of these non-core activities can be utilised in developing infrastructure of the UT. 5. Promotion Chandigarh may plan for an advertising strategy, which will attract tourist from the desired regions and thus benefiting the tourism industry in the UT. This will increase the interest of the private sector in investing in the tourism sector in the UT. The advertising strategy may include amongst others: Shopping festivals, Fun and Fair festivals, Rural art and handicraft festivals, etc. Options for Attracting Private Sector Participation The projects in tourism, like infrastructure projects, too have long gestation period and requires huge capital investment initially. Further, the feasibility of tourism related projects are contingent on development and quality of infrastructure of the region like power, road, railway, water and communications. No single individual agency either the private sector or the Government could finance the sector all alone as the investment required are large and the risk too is relatively higher. Hence part of the load of development of tourism sector may be shared by the inclusion of private sector There are primarily two ways of sharing the responsibility with the private sector: Attracting Private Sector for new projects on all alone basis, Creating Public Private Partnership for new projects, Creating Public Private Partnership for existing projects owned by Government bodies, and Privatisation of existing projects to private sector. A brief note on each method of involving private sector is set out below: 1. Attracting Private Sector for new projects: The private sector may be attracted towards new projects related to tourism like Leisure centers, entertainment parks, theatres, health spa, hotels, etc. by providing incentives for such investments. The list of incentives, applicable period, industry, investment amount, etc may be decided once the type of industry in the tourism sector is identified where Government would like the private sector to accept the responsibility. 2. Creating Public Private Partnership for new projects: The strategy to encourage Public Private Partnership include creating a Tourism Development Finance Company and developing alternative options for partnerships. 2.1 Tourism Development Finance Company A TDFC may be formed with the investment from various state as well as centre owned financial institutions and inviting private sector and international agencies too may be considered. The main role of TDFC will to promote investment in tourism sector by providing long term debt and equity for the same. 2.2 Alternative Models The alternative models for Public Private Partnership for new projects is set out below: Build Operate Transfer (BOO) The private participant invest, executes the project, runs the business and transfer the property to the Government after the agreed span of period is over. Build Operate Lease Transfer (BOLT) The private sector will invest, execute the project, operate the business and then transfer the assets to the Government on completion of agreed span of time. After the hand over of the assets to the Government the private participant will get fixed income by way of lease, which is agreed during the inception. Build Own Operate and Transfer (BOOT) The private sector will invest, execute the project, own the assets created, operate the business and then transfer the assets to the Government on recovery of investments made at a designated rate of return. Until such time the hand over of the assets to the Government is completed, the private participant is responsible for maintenance and operation of the assets. 3. Creating Public Private Partnership for existing projects owned by Government bodies: The private sector may be interested in few existing projects owned by the Government, which the latter may like to share the responsibility of day-today-operation of the business but at the same time would also like to retain stake in the assets. We may like to mention that such properties may be spun-off as a separate entity and private sector may be invited to run the business in following two ways: Formation of Joint Venture by inclusion of a private strategic partner: The private participant will invest funds in the new entity (existing project spun-off) and in return the Government will provide stake in the entity. While the private participant will be primarily be responsible for operating and strategic management decisions, approval of key decisions will required an concurrence from the Government. Issuing license for management control to private parties and retaining ownership with the Government: The private participant neither provides any fund to the Government nor invests funds in the existing project. The ownership of the entity lies with the Government whereas the day-to-day operations are carried out by the private participant for a fixed fee or a revenue sharing model as agreed upon. 4. Privatisation of existing projects to private sector: The step wise strategy for privatisation of the tourism related properties is set out below: 4.1 Setting up a Commission The UT/Center may initiate the process of privatisation by setting up a Privatisation Commission (or Disinvestment Commission) for the purpose of privatisation of Government owned Tourism related properties. The commission will be primarily responsible for reviewing all properties with respect to the financial status of the properties, priority of privatisation, the strategic importance of the property, etc. 4.2 Identification of Tourism Properties Subsequently, the commission will identify the Government owned properties related to tourism to be disinvested and the approach in which the privatisation process will be adopted. The various strategies, which may be considered for the privatisation, are set out below: a. The related properties may be clubbed together and privatised, b. Create chain of hotels, chain of restaurants, chain of dhabas, etc and privatise each chain, c. Sell certain properties on stand alone basis, etc. d. Create a trail and sell the trail, etc. We may mention that the Government may appoint an advisor at this stage to assist in the process of formulation of detailed property-wise strategy, implementation of the strategy, structuring of the deals in terms of creation of Special Purpose Vehicles, spun-off of units, regulatory requirements, etc. marketing of the transactions and advise Government in the process till the transactions are completed. A detailed scope of work for the advisor may be drafted once the list of properties to be privatised in prepared. Funding Of Tourism Projects Type of Funds The funds required to be raised for projects can be categorised broadly under three heads: Equity, Quasi equity, and Loans. The mix of funding will depend upon the nature of project undertaken, the risk involved, the cash flows envisaged in future, creation of physical assets in order to leverage the project, etc. Source of Fund Most of the Financial Institutes provide all kinds of plain vanilla funds, which are set out above. In addition, they also provide funds such as syndicate loans, Interest rate hedging/swaps, currency hedging loans, etc. in order to match the requirements of the projects. An indicative list of Financials Institutions who may be approached for assistance in investments in Tourism sector are set out below: 1. Domestic Financial Institutes Tourism Finance Corporation of India Infrastructure Leasing Finance of India Industrial Development Bank of India Industrial Finance Corporation of India ICICI Limited Industrial Development Finance Corporation Limited Investment Institutes Life Insurance Corporation of India General Insurance Corporation of India United Trust of India State Financial Institutes Haryana State Industrial Development Corporation Haryana Financial Corporation 2. International Financial Institutes International Monetary Fund World Bank Asian Development Bank International Finance Corporation(only to private sector) KFW Line of Credit International Bank of Reconstruction Overseas Private Investment Corporation Application for Fund There is no standard application form for financing a project as it varies from one Financial Institution to another. A company or entrepreneur, foreign or domestic, seeking to establish a new venture can approach the FI by submitting an Investment Proposal. The proposal submitted to FI for consideration should include the preliminary information as set out in Annexure A. Terms and conditions of Funding Terms A list of terms, which are usually a part of any funding agreement, is set out below: Currencies The currency of the loan/fund to be disbursed by the Lender, payment of interest and repayment of the principal amount to the Lender is specified under this head. Lending Rate Lending rate can be broadly of three types: Floating rate: 6-month London Interbank offered rate (LIBOR) for the US dollar and Japanese Yen and 6-month euro interbank offered rate (EURIBOR) for the euro plus a lending spread. Fixed rate : The cost of Bank’s fixed rate borrowing of US dollars, Japenese yen or Swiss francs plus a lending spread. Resetter : Its is similar to fixed rate loans for the initial period which is tailored to the borrower’s need after a specified period. It is charged as a % per annum on progressive amount of undisbursed loan Commitment Fee balance. Its is a flat percentage fee of the loan amount Front-End Fee As may be determined based on project needs and could comprise of a Maturity grace period and a repayment period with final maturity. Following conversion options would be available subject to the Bank’s Loan Conversion conversion procedures as may be applicable at the time of conversion. Options Transaction Fees Disbursement schedule Prepayment Cancellation Repayment Lending Rate Reset / Payment Dates Currency Conversion: The undisbursed amounts/disbursed amounts in whole or part of the undisbursed balance/disbursed amount of the loan may be converted into the three offered currencies. Interest Rate Conversion: The floating lending rate on the whole or part of the disbursed balance may be converted into a fixed-rate at the prevailing market rate or vice versa for whole or part of the loan's residual maturity. Interest Rate Caps and Collars: A cap or collar on the floating lending rate may be purchased for up to the entire disbursed amount, for the whole or part of the residual maturity. A transaction fees may be charged pertaining to the above referred loan conversion. Amount and timing of loan disbursement are structured as per the project needs. All or part of the disbursed and outstanding loans may be prepaid. Floating rate loans could be prepaid on an interest payment due date without a prepayment premium. Prepayment of floating rate loans on a date other than the interest payment due date will attract payment of a premium based on the difference, if any, between the rate at which the proceeds from the prepayment could be reinvested and Bank’s funding cost for the prepaid amount. Prepayment of fixed rate loans or floating rate loans that involve conversion and a corresponding hedge requiring termination will attract payment of hedge unwinding costs, if any. Borrower may cancel all or a part of the undisbursed balance at any time. Equal principal or annuity repayments. Lending rate for floating rate loans are generally reset every six months on an interest payment date. Interest payment are generally due either on the 1st or 15th day of a calendar month and semiannually thereafter. Conditions The primary objective of introducing conditions while providing loan/funds is to ensure that the proceeds of the loan are used only for the purposes for which the loan was granted and with due attention to considerations of economy and efficiency. Thus, the Lender’s loan documents (e.g., loan agreement, guarantee agreement, where relevant project agreement, etc.) stipulate the loan covenants that are considered necessary to ensure the efficient implementation of, and the full realisation of benefits from, projects financed by Lender. The loan covenants can be divided broadly into two categories: general covenants and special covenants: (i) General Covenants General covenants are standard assurances and undertakings that the Lender requires from all borrowers, guarantors, if any, and executing agencies for projects financed by the loans regardless of the special features of a particular project. General covenants include obligations on the part of the borrower, guarantor, if any, and the executing agency: to carry out the project with diligence and efficiency; to repay the loan; to procure goods and services and engage consultants in accordance with specified procedures; to maintain project records and accounts; to provide local currency funds, facilities, and other resources required for carrying out the project; to submit financial statements/ progress reports; and to establish and maintain adequate auditing arrangements with the provision that the Lender will retain the option to communicate directly with the auditors. (ii) Special Covenants Special covenants are those assurances and undertakings which the Lender considers necessary or desirable to obtain from the borrower, guarantor, if any, and the executing agency for each project, having regard to the special features, identified difficulties, and reference points for monitoring of each project. Special covenants are an important part of the loan documents and are so designed that compliance with these covenants will further ensure the successful implementation of the project, sustainable operation of the facilities, and full realization of its benefits. They also provide a basis for the Lender to monitor project implementation and performance. To facilitate monitoring of compliance, special covenants should indicate, wherever possible, the dates by which compliance is expected of various items therein, on the basis of a realistic assessment of project-specific requirements and the related government policy and procedure. Where special circumstances so warrant, special covenants may be used to require the borrower, if any, or the executing agency/guarantor to undertake necessary action even after completion of project implementation so as to ensure sustainability of project benefits. Compatibility of Loan Covenants with Local Laws Covenants are generally compatible with local laws, administrative practices and procedures, sectoral/subsectoral requirements, and socioeconomic conditions of developing member countries. Interventions required Sr Suggestions Agencies Involved 1 Taxation Rationalisation, reduction and SEB, Finance Department tax holidays. and Government of India 2 Land rates Concession CITCO 3 One window Creation of a body for one stop CITCO and SEB clearance processing 4 Structure Creation of a Tourism Advisory Government of Chandigarh Body Creation of Tourism Finance Deparment and Development Fund CITCO 5 Infrastructure Development of infrastructure CITCO, PWD, Finance and involvement of private Department. sector 6 Marketing Promotion of Chandigarh CITCO Tourism 7 Attracting Private Providing incentives SEB, Ministry of Finance and Sector Participation Government of India, L&DO New Joint Ventures (PSP) CITCO, Finance Department Joint Ventures for existing CITCO projects Privatisation CITCO and Finance Department Annexure A IN\DICATIVE INVESTMENT PROPOSAL OUTLINE There is no standard form for applications. This is an indicative framework providing key heads to be covered in an Investment Proposal to be submitted for funding. 1. Executive Summary Summarise all the important points of the proposal. 2. Lender’s role Propose an equity, debt, or cofinancing arrangement. 3. Background to the project Brief introduction and history of the borrower State the need to undertake the project. Briefly describe the project, including the implementation and operation philosophy. Specify the support obtained from government, lending institutions and investors for the project. State the need for the assistance required from the Lender. 4. The Market Describe the market and marketing arrangements. Include all the following: Basic market orientation: local, national, regional, or export. Projected production volumes, unit prices, sales objectives, and market share of proposed venture. Potential users of products and distribution channels to be used. Present sources of supply for products. Future competition and possibility that market may be satisfied by substitute products. Tariff protection or import restrictions affecting products. price sensitivity market risks Critical factors that determine market potential. 5. Feasibility Study Present a feasibility study establishing the technical, financial, economic, and environmental viability of the project, prepared by a reputable consultant. 5.1Technical feasibility, manpower, resources, and environment: Brief description of the process. Availability of manpower and of infrastructure facilities (transport and communications, power, water, etc.). Breakdown of projected operating costs by major categories of expenditures. Proposed location in relation to markets, infrastructure and manpower. Proposed capacity in comparison with other known competitors. Potential environmental issues and how these issues are addressed. 5.2 Cost Estimates Provide cost estimates for the project, analyzed two ways: major cost category local and foreign currency cost. 5.3 Investment requirements, project financing, and returns: Estimate of total project cost, broken down into land, construction, installed equipment, and working capital, indicating foreign exchange component. Proposed financial structure of venture, indicating expected sources and terms of equity and debt financing. Type of financing (loan, equity, quasi-equity, a combination of financial products, etc.) and amount required from the Lender. Projected financial statement, information on profitability, and return on investment. Critical factors determining profitability. 5.4 Financial and Economic Evaluation Calculate the economic and financial rates of return as well as return on the equity investment. 5.5 Analysis Analyze the risks in implementing and operating the project with the accompanying mitigating measures showing which party will bear the risk and/or pay for the mitigating measures. The risk analysis should be accompanied by a list of proposed insurance coverages for both implementation and operation of the project. 6. Ownership of the project Describe the proposed ownership and management structure of the project. 7. Government support and regulations: Project in context of government economic development and investment program. Specific government incentives and support available to project. Expected contribution of project to economic development. Outline of government regulations on exchange controls and conditions of capital entry and repatriation. 8. Environmental Aspects Provide a site-specific environmental impact assessment report, highlighting environmental impacts and mitigating measures, prepared by an acceptable consulting firm in accordance with Lender’s guidelines. 9. Permitting and Licensing List all permits and clearances required for implementing and operating the project, the issuing authority, and the date of issue or expected issue. 10. Implementation Arrangements Explain the implementation and contractual arrangements for the project, including the construction and supervision methodology. Make sure the followings are included: a bar chart showing major scheduled achievements and completion for each of the major components of the project draft construction contracts sources of possible cost increases and delays Detailed description of liquidated damage provisions and performance bond requirements. Attracting Private Sector Investment In Tourism Sector 1. Taxes 1.1 Rationalisation of taxes Expenditure tax is imposed by National Government while Luxury tax by State Governments. With the Expenditure tax, which is being levied at 10% where room charges are Rs. 3000 or more, being discontinued from 1 June 2003 as per the Union Budget 2003 and no Luxury tax levied, Chandigarh has an advantage over its neighbouring States. Incase in future Expenditure tax or any other tax is levied, then it is preferable to review the effect of total tax while calculating the taxes to be levied on the hotel industry. Moreover these taxes may be charged on the actual room tariff rather on published tariff rate card. 1.2 Other taxes In addition Service tax by Center and Entertainment tax by UT are also being imposed on the hotels. In the Union Budget 2003 services provided by the Hotels are exempted from Service tax. The rates of these taxes, together with expenditure tax and luxury tax, may be decided considering the composite tax (indirect taxes) rate for the hotel industry. The composite tax on hotel industry in India vis-à-vis neighbouring countries is presented in the table below: Composite Tax on Country Hotel Industry (%) India 30* Indonesia 21 Thailand 17 Malaysia 15 Singapore 14 Source: PHDCCI * Estimation includes 10% expenditure tax. 1.3 Sales Tax The Sales tax on beverages and liquor is 12% in the UT, which is moderately higher, compared to other states like Uttar Pradesh, Himachal Pradesh, Punjab, Delhi, etc. Keeping in view the tax structure of other States and especially neighbouring States, Chandigarh may reconsider the sales tax rates for these. 1.4 Transport tax Chandiragh has no transport tax while its neighbouring states Punjab and Haryana are charging the same. A single point tax collection system may be implemented in order to simplify the procedure and ensure smooth movement of tourist inter-states. Further, the tax rate per quarter levied on air-conditioned and non air-conditioned tourist vehicles may be limited by an overall cap amount for the country. 1.5 Power The cost of electricity is a major component in the overall cost structure for a hotel and hence may need to be maintained in line with other comparative States. 1.6 Foreign exchange earnings The UT may consider requesting the Centre for the extension of the time frame of income tax exemption on export earning under section 80HHD of the Income Tax Act 1961. The tourism sector may be granted this extension as like other exporters they too export their services and earn foreign exchange for the country. However, we may mention that it is unlikely that Centre will agree to this request as it has announced phasing out of such incentives. 1.7 Income Tax The UT may also request Centre for providing investments in hotels as well as other industry in the tourism sector with Tax Holiday for a pre-determined period which can be decided in consultation with the various departments and the private sector participants. In order to promote new investments in a particular industry, request for tax holiday for about 5 years for new investments, applicable for 2 year from the current financial year, may be sought. This may likely create positive interest among private sector to invest in these industries with in 2 years to avail the tax holiday. Here too, we may like to mention that the Centre providing such benefits is very unlikely. 2. Investment 2.1 Land rates The Government may consider providing land at concessional rates for construction of hotels and other infrastructure for tourism by private investor. Alternatively, Government may provide land free of cost and acquire stake in the new project constructed on it by private sector through a join venture. The Government has draft a joint venture policy for attracting private sector, a review of which is also incorporated in this report. 2.2 Stamp duty Chandigarh may consider reducing the stamp duty levied especially in the area related to pilgrimages, rural area, etc. 2.3 One window clearance Chandigarh may provide one window clearance to the prospective private sector willing to invest in the UT. This will ensure speedy and efficient investment procedure for the private sector thereby attracting necessary investments. 3. Administrative Structure 3.1 Tourism Advisory Board The UT may strive towards constituting a board or a council comprising members from Tourism Development Corporation, Investment Promotion Board, Industrial Development Corporation, National Tourism Corporation/Department, etc. which will be primarily responsible for co-ordination and monitoring of tourism related activities and projects to ensure proper implementation of Tourism Policy. A detailed suggestion is set out in this report earlier. 3.2 Tourism Development Fund The UT may implement Targeted Funding approach by creating Tourism Development Fund (TDF) which will be recipient of all revenues generated from tourism and tourism related businesses. The Fund will be created by raising low interest loans from multilateral agencies that are actively involved in providing financial assistance to public/private sectors for infrastructure development. A Special Purpose Vehicle may be created where all the funds raised will be parked and a deployed in developing infrastructure to enhance tourism sector. The identification of infrastructure for the development can be done in consultation with other administrative bodies, which are also responsible in developing infrastructure of the state to ensure proper co-ordination between all such bodies. 4. Infrastructure The Government may try to identify areas of strategic importance and involve private sectors in non-strategic areas. Further it may try to segregate core and non-core activities involved in the areas of strategic importance e.g. maintenance of railway platform, maintenance of bus station, etc. and allow private sectors in these activities. Such activities may be provided on a license basis, lease basis, etc. as decided after a proper study of the same. The funds raised by disinvesting of these non-core activities can be utilised in developing infrastructure of the UT. 5. Promotion Chandigarh may plan for an advertising strategy, which will attract tourist from the desired regions and thus benefiting the tourism industry in the UT. This will increase the interest of the private sector in investing in the tourism sector in the UT. The advertising strategy may include amongst others: Shopping festivals, Fun and Fair festivals, Rural art and handicraft festivals, etc. Options for Attracting Private Sector Participation The projects in tourism, like infrastructure projects, too have long gestation period and requires huge capital investment initially. Further, the feasibility of tourism related projects are contingent on development and quality of infrastructure of the region like power, road, railway, water and communications. No single individual agency either the private sector or the Government could finance the sector all alone as the investment required are large and the risk too is relatively higher. Hence part of the load of development of tourism sector may be shared by the inclusion of private sector There are primarily two ways of sharing the responsibility with the private sector: Attracting Private Sector for new projects on all alone basis, Creating Public Private Partnership for new projects, Creating Public Private Partnership for existing projects owned by Government bodies, and Privatisation of existing projects to private sector. A brief note on each method of involving private sector is set out below: 1. Attracting Private Sector for new projects: The private sector may be attracted towards new projects related to tourism like Leisure centers, entertainment parks, theatres, health spa, hotels, etc. by providing incentives for such investments. The list of incentives, applicable period, industry, investment amount, etc may be decided once the type of industry in the tourism sector is identified where Government would like the private sector to accept the responsibility. 2. Creating Public Private Partnership for new projects: The strategy to encourage Public Private Partnership include creating a Tourism Development Finance Company and developing alternative options for partnerships. 2.1 Tourism Development Finance Company A TDFC may be formed with the investment from various state as well as centre owned financial institutions and inviting private sector and international agencies too may be considered. The main role of TDFC will to promote investment in tourism sector by providing long term debt and equity for the same. 2.2 Alternative Models The alternative models for Public Private Partnership for new projects is set out below: Build Operate Transfer (BOO) The private participant invest, executes the project, runs the business and transfer the property to the Government after the agreed span of period is over. Build Operate Lease Transfer (BOLT) The private sector will invest, execute the project, operate the business and then transfer the assets to the Government on completion of agreed span of time. After the hand over of the assets to the Government the private participant will get fixed income by way of lease, which is agreed during the inception. Build Own Operate and Transfer (BOOT) The private sector will invest, execute the project, own the assets created, operate the business and then transfer the assets to the Government on recovery of investments made at a designated rate of return. Until such time the hand over of the assets to the Government is completed, the private participant is responsible for maintenance and operation of the assets. 3. Creating Public Private Partnership for existing projects owned by Government bodies: The private sector may be interested in few existing projects owned by the Government, which the latter may like to share the responsibility of day-today-operation of the business but at the same time would also like to retain stake in the assets. We may like to mention that such properties may be spun-off as a separate entity and private sector may be invited to run the business in following two ways: Formation of Joint Venture by inclusion of a private strategic partner: The private participant will invest funds in the new entity (existing project spun-off) and in return the Government will provide stake in the entity. While the private participant will be primarily be responsible for operating and strategic management decisions, approval of key decisions will required an concurrence from the Government. Issuing license for management control to private parties and retaining ownership with the Government: The private participant neither provides any fund to the Government nor invests funds in the existing project. The ownership of the entity lies with the Government whereas the day-to-day operations are carried out by the private participant for a fixed fee or a revenue sharing model as agreed upon. 4. Privatisation of existing projects to private sector: The step wise strategy for privatisation of the tourism related properties is set out below: 4.1 Setting up a Commission The UT/Center may initiate the process of privatisation by setting up a Privatisation Commission (or Disinvestment Commission) for the purpose of privatisation of Government owned Tourism related properties. The commission will be primarily responsible for reviewing all properties with respect to the Funding Of Tourism Projects Type of Funds The funds required to be raised for projects can be categorised broadly under three heads: Equity, Quasi equity, and Loans. The mix of funding will depend upon the nature of project undertaken, the risk involved, the cash flows envisaged in future, creation of physical assets in order to leverage the project, etc. Source of Fund Most of the Financial Institutes provide all kinds of plain vanilla funds, which are set out above. In addition, they also provide funds such as syndicate loans, Interest rate hedging/swaps, currency hedging loans, etc. in order to match the requirements of the projects. An indicative list of Financials Institutions who may be approached for assistance in investments in Tourism sector are set out below: 1. Domestic Financial Institutes Tourism Finance Corporation of India Infrastructure Leasing Finance of India Industrial Development Bank of India Industrial Finance Corporation of India ICICI Limited Industrial Development Finance Corporation Limited Investment Institutes Life Insurance Corporation of India General Insurance Corporation of India United Trust of India financial status of the properties, priority of privatisation, the strategic importance of the property, etc. 4.2 Identification of Tourism Properties Subsequently, the commission will identify the Government owned properties related to tourism to be disinvested and the approach in which the privatisation process will be adopted. The various strategies, which may be considered for the privatisation, are set out below: a. The related properties may be clubbed together and privatised, b. Create chain of hotels, chain of restaurants, chain of dhabas, etc and privatise each chain, c. Sell certain properties on stand alone basis, etc. d. Create a trail and sell the trail, etc. We may mention that the Government may appoint an advisor at this stage to assist in the process of formulation of detailed property-wise strategy, implementation of the strategy, structuring of the deals in terms of creation of Special Purpose Vehicles, spun-off of units, regulatory requirements, etc. marketing of the transactions and advise Government in the process till the transactions are completed. A detailed scope of work for the advisor may be drafted once the list of properties to be privatised in prepared. State Financial Institutes Haryana State Industrial Development Corporation Haryana Financial Corporation 2. International Financial Institutes International Monetary Fund World Bank Asian Development Bank International Finance Corporation(only to private sector) KFW Line of Credit International Bank of Reconstruction Overseas Private Investment Corporation Application for Fund There is no standard application form for financing a project as it varies from one Financial Institution to another. A company or entrepreneur, foreign or domestic, seeking to establish a new venture can approach the FI by submitting an Investment Proposal. The proposal submitted to FI for consideration should include the preliminary information as set out in Annexure A. Terms and conditions of Funding Terms A list of terms, which are usually a part of any funding agreement, is set out below: Currencies The currency of the loan/fund to be disbursed by the Lender, payment of interest and repayment of the principal amount to the Lender is specified under this head. Lending Rate Lending rate can be broadly of three types: Floating rate: 6-month London Interbank offered rate (LIBOR) for the US dollar and Japanese Yen and 6-month euro interbank offered rate (EURIBOR) for the euro plus a lending spread. Fixed rate : The cost of Bank’s fixed rate borrowing of US dollars, Japenese yen or Swiss francs plus a lending spread. Resetter : Its is similar to fixed rate loans for the initial period which is tailored to the borrower’s need after a specified period. It is charged as a % per annum on progressive amount of undisbursed loan Commitment Fee balance. Its is a flat percentage fee of the loan amount Front-End Fee As may be determined based on project needs and could comprise of a Maturity grace period and a repayment period with final maturity. Following conversion options would be available subject to the Bank’s Loan Conversion conversion procedures as may be applicable at the time of conversion. Options Transaction Fees Disbursement schedule Prepayment Cancellation Repayment Lending Rate Reset / Payment Dates Currency Conversion: The undisbursed amounts/disbursed amounts in whole or part of the undisbursed balance/disbursed amount of the loan may be converted into the three offered currencies. Interest Rate Conversion: The floating lending rate on the whole or part of the disbursed balance may be converted into a fixed-rate at the prevailing market rate or vice versa for whole or part of the loan's residual maturity. Interest Rate Caps and Collars: A cap or collar on the floating lending rate may be purchased for up to the entire disbursed amount, for the whole or part of the residual maturity. A transaction fees may be charged pertaining to the above referred loan conversion. Amount and timing of loan disbursement are structured as per the project needs. All or part of the disbursed and outstanding loans may be prepaid. Floating rate loans could be prepaid on an interest payment due date without a prepayment premium. Prepayment of floating rate loans on a date other than the interest payment due date will attract payment of a premium based on the difference, if any, between the rate at which the proceeds from the prepayment could be reinvested and Bank’s funding cost for the prepaid amount. Prepayment of fixed rate loans or floating rate loans that involve conversion and a corresponding hedge requiring termination will attract payment of hedge unwinding costs, if any. Borrower may cancel all or a part of the undisbursed balance at any time. Equal principal or annuity repayments. Lending rate for floating rate loans are generally reset every six months on an interest payment date. Interest payment are generally due either on the 1st or 15th day of a calendar month and semiannually thereafter. Conditions The primary objective of introducing conditions while providing loan/funds is to ensure that the proceeds of the loan are used only for the purposes for which the loan was granted and with due attention to considerations of economy and efficiency. Thus, the Lender’s loan documents (e.g., loan agreement, guarantee agreement, where relevant project agreement, etc.) stipulate the loan covenants that are considered necessary to ensure the efficient implementation of, and the full realisation of benefits from, projects financed by Lender. The loan covenants can be divided broadly into two categories: general covenants and special covenants: (i) General Covenants General covenants are standard assurances and undertakings that the Lender requires from all borrowers, guarantors, if any, and executing agencies for projects financed by the loans regardless of the special features of a particular project. General covenants include obligations on the part of the borrower, guarantor, if any, and the executing agency: to carry out the project with diligence and efficiency; to repay the loan; to procure goods and services and engage consultants in accordance with specified procedures; to maintain project records and accounts; to provide local currency funds, facilities, and other resources required for carrying out the project; to submit financial statements/ progress reports; and to establish and maintain adequate auditing arrangements with the provision that the Lender will retain the option to communicate directly with the auditors. (ii) Special Covenants Special covenants are those assurances and undertakings which the Lender considers necessary or desirable to obtain from the borrower, guarantor, if any, and the executing agency for each project, having regard to the special features, identified difficulties, and reference points for monitoring of each project. Special covenants are an important part of the loan documents and are so designed that compliance with these covenants will further ensure the successful implementation of the project, sustainable operation of the facilities, and full realization of its benefits. They also provide a basis for the Lender to monitor project implementation and performance. To facilitate monitoring of compliance, special covenants should indicate, wherever possible, the dates by which compliance is expected of various items therein, on the basis of a realistic assessment of project-specific requirements and the related government policy and procedure. Where special circumstances so warrant, special covenants may be used to require the borrower, if any, or the executing agency/guarantor to undertake necessary action even after completion of project implementation so as to ensure sustainability of project benefits. Compatibility of Loan Covenants with Local Laws Covenants are generally compatible with local laws, administrative practices and procedures, sectoral/subsectoral requirements, and socioeconomic conditions of developing member countries. Interventions required Sr Suggestions Agencies Involved 1 Taxation Rationalisation, reduction and SEB, Finance Department tax holidays. and Government of India 2 Land rates Concession CITCO 3 One window Creation of a body for one stop CITCO and SEB clearance processing 4 Structure Creation of a Tourism Advisory Government of Chandigarh Body Creation of Tourism Finance Deparment and Development Fund CITCO 5 Infrastructure Development of infrastructure CITCO, PWD, Finance and involvement of private Department. sector 6 Marketing Promotion of Chandigarh CITCO Tourism 7 Attracting Private Providing incentives SEB, Ministry of Finance and Sector Participation Government of India, L&DO New Joint Ventures (PSP) CITCO, Finance Department Joint Ventures for existing CITCO projects Privatisation CITCO and Finance Department Annexure A IN\DICATIVE INVESTMENT PROPOSAL OUTLINE There is no standard form for applications. This is an indicative framework providing key heads to be covered in an Investment Proposal to be submitted for funding. 1. Executive Summary Summarise all the important points of the proposal. 2. Lender’s role Propose an equity, debt, or cofinancing arrangement. 3. Background to the project Brief introduction and history of the borrower State the need to undertake the project. Briefly describe the project, including the implementation and operation philosophy. Specify the support obtained from government, lending institutions and investors for the project. State the need for the assistance required from the Lender. 4. The Market Describe the market and marketing arrangements. Include all the following: Basic market orientation: local, national, regional, or export. Projected production volumes, unit prices, sales objectives, and market share of proposed venture. Potential users of products and distribution channels to be used. Present sources of supply for products. Future competition and possibility that market may be satisfied by substitute products. Tariff protection or import restrictions affecting products. price sensitivity market risks Critical factors that determine market potential. 5. Feasibility Study Present a feasibility study establishing the technical, financial, economic, and environmental viability of the project, prepared by a reputable consultant. 5.1Technical feasibility, manpower, resources, and environment: Brief description of the process. Availability of manpower and of infrastructure facilities (transport and communications, power, water, etc.). Breakdown of projected operating costs by major categories of expenditures. Proposed location in relation to markets, infrastructure and manpower. Proposed capacity in comparison with other known competitors. Potential environmental issues and how these issues are addressed. 5.2 Cost Estimates Provide cost estimates for the project, analyzed two ways: major cost category local and foreign currency cost. 5.3 Investment requirements, project financing, and returns: Estimate of total project cost, broken down into land, construction, installed equipment, and working capital, indicating foreign exchange component. Proposed financial structure of venture, indicating expected sources and terms of equity and debt financing. Type of financing (loan, equity, quasi-equity, a combination of financial products, etc.) and amount required from the Lender. Projected financial statement, information on profitability, and return on investment. Critical factors determining profitability. 5.4 Financial and Economic Evaluation Calculate the economic and financial rates of return as well as return on the equity investment. 5.5 Analysis Analyze the risks in implementing and operating the project with the accompanying mitigating measures showing which party will bear the risk and/or pay for the mitigating measures. The risk analysis should be accompanied by a list of proposed insurance coverages for both implementation and operation of the project. 6. Ownership of the project Describe the proposed ownership and management structure of the project. 7. Government support and regulations: Project in context of government economic development and investment program. Specific government incentives and support available to project. Expected contribution of project to economic development. Outline of government regulations on exchange controls and conditions of capital entry and repatriation. 8. Environmental Aspects Provide a site-specific environmental impact assessment report, highlighting environmental impacts and mitigating measures, prepared by an acceptable consulting firm in accordance with Lender’s guidelines. 9. Permitting and Licensing List all permits and clearances required for implementing and operating the project, the issuing authority, and the date of issue or expected issue. 10. Implementation Arrangements Explain the implementation and contractual arrangements for the project, including the construction and supervision methodology. Make sure the followings are included: a bar chart showing major scheduled achievements and completion for each of the major components of the project draft construction contracts sources of possible cost increases and delays Detailed description of liquidated damage provisions and performance bond requirements. Prioritisation of selected projects Activity Short term Medium Long term 1-5 years term 5-10 10-20 years years Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Chandigarh through annual surveys and the use of multipliers 3. Setting up police outposts in the new concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops and transportation 5. Creating Tourist/ Cultural center Visitor generating projects 6. Promoting traditional cuisine 7. Horse Race track 8. Amusement Park 9. Linking the sightseeing 10. Conference center to attract business travelers 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism Job creation Potential of Projects Activity Total Project Direct jobs Indirect cost created jobs created Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Nil Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Rs 10 lakhs 50 50 Chandigarh through annual surveys and the use per year of multipliers 3. Setting up police outposts in the new concept Nil 5 20 “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops Nil 5 20 and transportation 5. Creating Tourist/ Cultural center Rs 75 lakhs 350 1000 Visitor generating projects 6. Promoting traditional cuisine Nil 7. Horse Race track Rs40 –50 1000 4600 crores 8. Amusement Park Rs 30 crores 1000 4000 9. Linking the sightseeing Rs 70 lakhs 100 400 10. Conference center to attract business travelers Rs 10 crores 300 1200 11. Developing the City Centre Nil ? 12. Adventure tourism & Wildlife Tourism Nil - Funding of Projects Activity Total Cost to Other project cost Govt funding sources Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Rs 10 lakhs/ Rs 10 lakhs/ Chandigarh through annual surveys and the use yr year of multipliers 3. Setting up police outposts in the new Nil Nil concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of Negligible Neglibible shops and transportation 5. Creating Tourist/ Cultural center Rs 75 Lakhs Rs 75 lakhs Corporate Visitor generating projects 6. Promoting traditional cuisine Nil 7. Horse Race track Rs 40-50 Variable Pvt Sector crores 8. Amusement Park Rs 30 crores Variable Pvt Sector 9. Linking the sightseeing Rs 70 lakhs Rs 70 lakhs Lease 10. Conference center to attract business Rs 10 crores Rs 10 crores Some travelers Corporate 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism Nil Economic impact of short term projects Activity Total Potential Multiplier Project Ongoing Effect Cost Revenues Basic Tourism Infrastructure Projects 1. Setting up a system of coordination between Departments through a “Mission Approach” 2. Assessing the economic impact of tourism in Chandigarh through annual surveys and the use of multipliers 3. Setting up police outposts in the new concept “Cultural/ Tourism Centre” 4. Setting up a system for accreditisation of shops and transportation 5. Creating Tourist/ Cultural center Rs 75 lakhs Rs 42 lakhs Rs85 lakhs Visitor generating projects 6. Promoting traditional cuisine Nil Rs 33 lakhs Rs70 lakhs 7. Horse Race track Rs 40-50 Rs 3.13 Rs 6.5 crores crores crores 8. Amusement Park Rs 30 Rs 10 Rs 20 crores crores crores 9. Linking the sightseeing Rs 70 lakhs Rs 27 lakhs Rs 55 lakhs 10. Conference center to attract business Rs 10 Rs 2.6 Rs 5.5 travelers crores crores crores 11. Developing the City Centre 12. Adventure tourism & Wildlife Tourism Name of AnnualGrowthrate Year Year Year Year Year Project Financial Parameters Rate Year 1 Year 2 Year 3 Year 4 5 6 7 Year 8 9 10 Cultural/ Tourist centres Project Funding-Rs lakhs 75 Funding Yrs 1-5 75 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Rental/ lease- Rs.lakhs 5% 42.4 44.52 46.75 49.08 51.54 54.11 56.82 59.66 62.64 Operational Costs 5% 24 25.2 26.46 27.78 29.17 30.63 32.16 33.77 35.46 Operating profits 18.4 19.32 20.29 21.3 22.37 23.48 24.66 25.89 27.19 Traditional Cuisine Project Funding-Rs lakhs Nil Revenues Visitor numbers 000's 5% 45000 47250 49613 52093 54698 57433 60304 63320 66485 69810 Visitor spends-Rs.lakhs Rs 60/ 5% 27.02 28.37 29.79 31.28 32.85 34.49 36.21 38.02 39.92 41.92 Rental/ lease- Rs.lakhs 5% 6.75 7.09 7.44 7.81 8.20 8.61 9.05 9.50 9.97 10.47 Total Revenues 33.77 35.46 37.23 39.1 41.05 43.1 45.26 47.52 49.9 52.39 Operational Costs-Rs lakhs 5% 24 25.20 26.46 27.78 29.17 30.63 32.16 33.77 35.46 37.23 Operational Profits 9.77 10.26 10.77 11.31 11.88 12.47 13.10 13.75 14.44 15.16 Name of AnnualGrowthrate Year Year Year Year Year Project Financial Parameters Rate Year 1 Year 2 Year 3 Year 4 5 6 7 Year 8 9 10 Horse Race Track & Club Project Funding-Rs lakhs 5,000 Funding Yrs 1-5 4,000 Funding Yrs 6-10 1,000 Funding Yrs 10-20 Revenues- Rs lakhs Visitor numbers 000's 5% 105.0 110.3 115.8 121.6 127.6 134.0 140.7 Club Memberships 25/yr 600 625 50 50 50 50 50 50 50 Monthly dues 5% 4.2 4.41 4.63 4.86 5.11 5.36 5.63 Corporate Boxes 5% 50 52.50 55.13 57.88 60.78 63.81 67.00 Programme 5% 47.6 49.98 52.48 55.10 57.86 60.75 63.79 Share of tote/ Race charges 5% 111 116.55 122.38 128.50 134.92 141.67 148.75 Gate money-Rs.lakhs 5% 43.5 45.68 47.96 50.36 52.87 55.52 58.29 Rental/ lease- Rs.lakhs 5% 11.25 11.81 12.4 13.02 13.67 14.36 15.08 Total Revenues 600 625 317.6 330.9 345 359.7 375.2 391.5 408.5 Amusement Park Project Funding-Rs lakhs 3,000 Funding Yrs 1-5 3,000 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Visitor numbers 000's 5% 500 525 551.3 578.8 607.8 638.1 670 703.6 738.7 Visitor spends-Rs.lakhs Rs200/ 5% 1000 1050 1103 1158 1216 1276 1340 1407 1477 Total Revenues 1000 1050 1103 1158 1216 1276 1340 1407 1477 Note : These two projects should be tendered out. The above spreadsheets give Operational revenues and visitor numbers for decision making purposes Name of AnnualGrowthrate Year Year Year Year Year Project Financial Parameters Rate Year 1 Year 2 Year 3 Year 4 5 6 7 Year 8 9 10 Linking the sightseeing Project Funding-Rs lakhs 70 Funding Yrs 1-5 70 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Visitor numbers 000's 550 5% 550 577.5 606.4 636.7 668.5 702 737.1 773.9 812.6 Visitor spends-Rs.lakhs Rs5/ 10% 27.5 31.76 33.35 35.02 36.77 38.61 40.54 42.56 44.69 Operational Costs-Rs lakhs 5% 15 15.75 16.54 17.36 18.23 19.14 20.1 21.11 22.16 Operational Profits 12.5 16.01 16.81 17.65 18.54 19.46 20.44 21.46 22.53 Conference Centre Project Funding-Rs lakhs 1,000 Funding Yrs 1-5 1,000 Funding Yrs 6-10 Funding Yrs 10-20 Revenues Conference visitors 000s 5% 55 57.75 60.64 63.67 66.85 70.2 73.71 77.39 81.26 Visitor spends-Rs.lakhs Rs200/ 5% 110 121.3 127.3 133.7 140.4 147.4 154.8 162.5 170.6 Rentals -Rs lakhs 5% 18 18.9 19.85 20.84 21.88 22.97 24.12 25.33 26.59 Exhibition visitors 000s 5% 60000 63000 66150 69458 72930 76577 80406 84426 88647 Visitor spends-Rs.lakhs Rs 25/ 5% 15 16.54 17.36 18.23 19.14 20.1 21.11 22.16 23.27 Rentals- Rs lakhs 5% 18 18.9 19.85 20.84 21.88 22.97 24.12 25.33 26.59 Social function visitors 000s 5% 50000 52500 55125 57881 60775 63814 67005 70355 73873 Visitor spends-Rs.lakhs Rs200/ 10% 100 115.5 121.3 127.3 133.7 140.4 147.4 154.8 162.5 Total Revenues 261 291.1 305.7 321 337 353.8 371.5 390.1 409.6 Operational Costs-Rs lakhs 5% 112 117.6 123.5 129.7 136.1 142.9 150.1 157.6 165.5 Operational Profits 149 173.5 182.2 191.3 200.9 210.9 221.5 232.5 244.1 Tripura Tourism Policy Tourism Policy 2020 - 25 Shri Biplab Kumar Deb Hon’ble Chief Minister, Tripura MESSAGE I am delighted to learn that the Department of Tourism is bringing out the “Tourism Policy 2020-2025”. I understand that tourism in Tripura has come a long way and it is one of main engines of economic development. The initiative taken by the Department like launching Paryatan Sahayak Prakalp scheme for promoting entrepreneurship, introducing tourist friendly activities like audio guides, guides, eco- friendly vehicles, development of destinations like Chabimura, Unkaoti, Matabari and Neermahal are praiseworthy. The impact of these initiatives will be visible in coming years and will help in transforming Tripura as one the most important tourist destination in India. I hope that the Department will continue to play the perfect host to tourists from around the world by presenting the best we have as a destination and also at the same time preserving the tradition, culture, values and the interest of the people of Tripura. I hope that the Tourism Policy will be a guiding document for all the stakeholders to promote Tripura as a premier tourist destination. Wishing all success. Biplab Kumar Deb Shri Pranajit Singha Roy Hon’ble Minister, Tourism, Government of Tripura MESSAGE The tourism sector in Tripura has been growing consistently with lot of innovative activities being undertaken. However it has been observed that this growth has been in an unorganised manner with all the stakeholders of this sector working independently. It has been felt that all these stakeholders have to be brought together so that the vision of Tripura being a world class tourist destination is realised. This policy formulation is one of the steps towards achieving this vision. Tourism in Tripura began very small and has been growing consistency. Today the state attracts more than 5 lakh domestic and foreign tourist every year and has created a mark for itself on the tourism map of the country. I expect the tourism sector to grow more. This policy aims at facilitating this growth and at the same time ensuring that this growth in accordance with the traditional and cultural values of the state. The Government also aims to provide an environment conducive to the growth of the tourism sector so that all the stakeholders especially private investors are encouraged. This policy document also aims to provide this framework of conducive working environment. The policy document has been prepared after consultation with various stakeholders as at various stages and it focuses on identifying thrust areas for tourism in the State, the strategy to be adopted to make Tripura a world class destination, encouraging private partnerships, boosting local entrepreneurship and local community involvement in promoting tourism and all the same preserving the environment, heritage and culture of the state. I believe that this policy will strengthen the tourism sector of the State and will contribute not only for development of tourism but in overall economic development of the State. Pranajit Singha Roy Tourism Policy of Tripura 1. Preamble Global Tourism Scenario: A large number of people are travelling across the world- be it for work, pleasure or for enjoying the natural beauty or to understand the different cultures. As one of the most prominent human activities with positive outcomes, Tourism facilitates understanding of history, culture and traditions of our nation as well as of other countries. It promotes national integration, universal brotherhood and social integration. It offers opportunities for people to people exchange, generating employment opportunities, earning foreign exchange and this raising living standards. According to the annual analysis quantifying the global economic and employment impact of travel and tourism in 185 countries, World Travel & Tourism Council’s (WTTC) research reveals that the sector has grown at 3.9% during 2018. It contributed to $8.8 trillion to the global economy and accounted for 319 million jobs, equivalent to one in every ten jobs. Tourism Scenario in India Tourism sector is one of the largest employment generators in India and plays a very significant role in promoting inclusive growth of the less-advanced sections of the society. According to India Tourism Statistics 2019 published by Ministry of Tourism, Govt. of India, Foreign Tourist Arrivals in India in 2018was 10.56 million and witnessed annual growth of 5.2%. The estimated Foreign Exchange Earnings from tourism during 2018 was Rs.1, 94,892 Cr with annual growth rate of 9.6%1.Domestic tourist visits to all States and UTs in 2018 was 1854.9 Million registering annual growth rate of 11.9%. The Indian tourism industry is responsible for creating 23 million direct jobs (or 5.5% of total jobs in India) and 36.6 million direct and indirect jobs (or 8.7% of total jobs in India). Tourism Scenario in Tripura: Tripura is a hilly North-Eastern State of India blessed with natural rich topography, unique geographical location with tropic of cancer passing through its heart. The State, an abode of rich floral and faunal biodiversity, unique landscapes and moderate climate throughout the year has immense potential for tourism .Peaceful co-existence of nineteen indigenous tribes along with Bengali and Manipuri communities in the State, their diverse cultural streams and faiths, traditional art, music and festivals, beautiful handloom and handicrafts constitute irresistible charm as a tourist destination. It has spellbound rock cut sculptures of archaeological significance, Buddhist pilgrimage sites and the royal palaces that add to the charm. During 2018-19, total 5,29,879 tourists visited Tripura including 1,12,955 foreign tourists. 1India Tourism Statistics 2019; Ministry of Tourism, Govt. of India The bulk of foreign tourists are from Bangladesh followed by tourists from USA, Canada and UK. Though in small numbers, tourists from Serbia, Sweden, Hungary and New Zealand visited Tripura in 2018-19. Tourist arrival registered 10% annual growth during 2018-19. Evolution of Tourism sector in Tripura: Tourism has been declared as an Industry in Tripura way back in1987. Realizing the potential of Tourism in the socio-economic development of the State, the State Government has set up Tripura Tourism Development Corporation Limited in 2008 for professional management and giving further impetus to tourism sector in the State. The Corporation has been registered in 2009 and since it’s functioning the revenue generation is continuously increasing indicating the opportunity for further expansion of this sector. Earlier Tourism Department was part of Information and Cultural Affairs Department but in 2013 a separate Tourism Directorate has been set up and it acts as an administrative department for the Tourism Corporation. People’s outlook towards tourism in the state: The sociable, art loving, ritualistic and festive character of local people is very conducive for tourism development in the State. People’s outlook towards tourism is positive and full of enthusiasm as this has potential for socio-economic development of the local communities. In fact, community participation in tourism development will be vital for success of tourism in Tripura. 2. Need for Tourism Policy in Tripura Tourism continued to develop in an unorganised manner with various departments engaged in tourism development and facilitation but working in isolation with each other. Thus, a need for a joint and collaborative approach has been felt which would address tourism in a holistic manner through an integrated approach. There is an urgent need to consolidate all existing missions and plans, and together with strong participation of the tourism stakeholders to develop Tripura as preferred tourist destination. Considering ever growing and changing tourism industry, the policy shall provide guidance for bringing sustainability through inclusive growth, enhancing capacities of tourism stakeholders as well as for developing regulatory frameworks, which shall ensure quality experience for visitors to the State. At this stage of tourism development, the visitors’ perspectives also need to be factored in. Increasingly people are looking for authentic and distinctive experiences. Additionally, need to conserve the culture and nature has gained even more importance. This requires a comprehensive guiding document in the form of a policy for shaping Tripura’s tourism sector, which has been a long felt need in the state. 3. Vision To promote sustainable tourism in Tripura, with emphasis on enhancing tourist experience, placing Tripura on tourism map of the world as one of the leading tourist destinations and also enabling economic and social development by linking tourism with the livelihood opportunities for local communities. 4. Mission a. To make Tripura nationally and internationally acclaimed all-season Tourist destination. b. To provide world class amenities and facilities to the tourists at all destinations and also provide well managed public amenities on the highways. c. To highlight rich culture, heritage, wildlife, bio-diversity so as to provide unique experience of unexploited wonderland to the tourists. d. To disseminate Tripura’s rich history, cultural and traditional aspects related to the ancient kingdom. e. To facilitate involvement of private sector in establishment and management of tourism infrastructure. f. To encourage local communities in management of tourist destinations as well as hosting activities like home-stay. g. To generate employment opportunities for the local communities in sectors directly and indirectly linked with the tourism. 5. Guiding Principles The tourism policy will be based on the following guiding principles: a. Promotion of religious tourism based by developing places of worship of all faiths. b. To promote eco-tourism in the State in collaboration with the Forest Department. c. Undertake measures to provide best experience to the tourists in terms of information, logistics amenities, security and hospitality. d. Establish active and coordinated participation of Government departments, voluntary organizations, the local community and other stakeholders of tourism sector. e. Set up an institutional mechanism to promote private investment. f. To create enabling framework for public-private partnerships in developing tourism products, projects and services. 6. Validity period of Policy This policy shall remain in force for five years from the date of its issuance and projects started/established/ expanded operationally during such period shall qualify for benefits/exemption/concessions under the provision of this Policy. However, tourism projects established / expanded before the issuance of this policy shall be dealt with as per the provisions of the then prevailing policy. 7. Strategy The following will be the strategy to be adopted to realise the vision of development of Tourism in Tripura: A) Tourism Infrastructure Optimization: The development of infrastructure is key for promoting tourism in the State. This will be taken up in the following ways. i. Destination and Basic Infrastructure Development: a. Destination development will be taken up through Central Govt and State Govt schemes. For each destination, a master plan will be developed, so that comprehensive development of amenities and facilities is ensured. While planning the tourism destinations, Global Sustainable Tourism Council (GSTC) Criteria will be adhered by the Tourism Department, which is aimed to bring all stakeholders together to achieve sustainable tourism. GSTC Criteria serve as the global baseline standards for sustainability in travel and tourism. They are the result of a worldwide effort to develop a common language about sustainability in tourism. They are arranged in four pillars listed as sustainable management, Socio economic impacts, Cultural impacts and Environmental impacts (including consumption of resources, reducing pollution and conserving biodiversity and landscapes). b. Department of Tourism (DoT) will collaborate with State Govt. Departments like Urban Development, PWD, Transport, Tripura State Electricity Corporation amongst others for continuous improvement and maintenance of basic infrastructure such as roads, drinking water, power, hygiene, transport, and solid waste management. c. Priority areas will include setting up of hotels, restaurants, spas and resorts, tourist centres, parking areas, entertainment centres, amusement parks, ropeways, golf course, standardized budget accommodation etc. d. New tourism destinations across the State will be identified and prioritized for development. Every year 1-2 destinations will be focused so that they can be developed in all respects for the tourists. e. Efforts to include Tourism related aspects in action plan of all departments, particularly Forest, Handloom and Handicrafts, Information and Cultural Affairs for promotion of fairs and festivals of Tripura as listed in Annexure-1,Public Works Department, Industry (for tea tourism), Horticulture and other Departments of the State for holistic development. f. Highest priority will be accorded to conservation and preservation of natural resources and beauty at eco-tourism destinations. ii. Development of Way Side Amenities a. Way side amenities will include setting up cafeteria, souvenir shop, parking facility, toilet complex etc on the major roads leading to tourist destinations. b. The way side amenities will be developed on the government land along the National / State High ways or near the tourist locations, or developed in private land by the interested entrepreneur. c. All way side amenities to carry out the brand name of Tripura Tourism. d. In case of government land, the tourism department will ensure that land is allotted / leased to the Tourism Department with a provision to be managed by the Tripura Tourism Development Corporation Limited (TTDCL) and TTDCL will do the bid management for developing the way side amenities in that location. The land leasing will be taken up as per the guidelines formulated by the State Government from time to time. e. In case of private land, the owner of the land or any other person after seeking due permission or arrangement with the owner of the land, can propose to set up way side amenities. The proposal will be given to Tourism Department, which will examine and provide approval. In this case the developer will require to pay a royalty or commission to State Government, as per the procedure laid down. f. Way side amenities will be promoted under the Paryatan Sahayak Prakalp (Details included in Annexure II) scheme launched by Department of Tourism. iii. Development of Tourist Circuits a. Tourist Circuits linking Eco-Tourism, religious and entertainment places of interests to the tourist will be designed and developed. b. Based on the profile of the tourists i.e. domestic and foreign, separate tourist packages will be developed and marketed in the suitable forums. c. Special efforts will be made to develop international tourist circuit and promote in Bangladesh. The places involved will be Moynamoti in Bangladesh along with Pilak and Boxanagar in Tripura that can be developed as archaeological / Buddhist tourist circuits. d. Similarly, there are 6 Shaktipeethas in Bangladesh which can be linked with Tripura Sundari Shaktipeetha in Tripura and developed into an international religious circuit. e. Along these circuit routes, Home stay will be promoted to provide lifestyle and cultural experience of Tripura to the tourists. B) Improving Connectivity: i. Efforts would be taken to ensure direct flights from major cities to Agartala. ii. Operationalisation of Kailashahar Airport, will help to reach Unakoti and Jampui Hills tourists destinations conveniently. iii. There are 22 helipads in Tripura. Therefore, helicopter tourism can be promoted and “Tripura Hawai Darshan” will be started by using the services of Pawan Hans every weekend. iv. The Tourism Department will also work with the Indian Railways and IRCTC for providing affordable tourist packages. v. Tourism Department will work with the NHAI, PWD Department and Rural Development department to improve the connectivity to Tourist Destinations on priority. vi. The Tourism Department in coordination with the concerned departments of the State, will take steps to ensure proper hygienic conditions and to prevent the exploitation of tourists on national and state highways and at tourist places. vii. Police and Highway Patrol to be ensured on all major state and national highways connecting major tourism destinations in co-ordination with Home Department and Highway Authorities C) Human Resource Development: i. In service sector like tourism, availability of skilled staff is essential for delivery of hospitality services professionally. The Government will invest in human resource development so that the managerial and technical skill is made available with the State. Tourism Department will facilitate the operationalisation of Hotel Management Institute at Anandnagar at the earliest ii. All the personnel directly and indirectly engaged in the tourism sector will be trained in hospitality related aspects with assistance from National level apex institutes-like IITM, IIFM, IHMs, etc. DoT shall put emphasis on youth, women, under privileged and disadvantaged sections of the society. Skill trainings and Capacity Building workshops shall be organized to make them employable in the tourism sector. iii. Professional guides will be trained, certified and deployed at tourist locations and at arrival points. iv. Service related training will be provided periodically to all the registered home stay owners, restaurant staff and hoteliers and their staff so that the tourists enjoy warm hospitality during their stay in the State. v. Feedback and 3rd Party Skill Assessment of Trainings provided and Trainees after completion of trainings shall be carried out. vi. DoT will also encourage Hoteliers/Travel Operators/Tour Agents to induct trained and certified guides/workforce for better absorption in the tourism sector. vii. A pool of consultants / experts shall be empanelled to provide necessary training like general etiquettes, English speaking and other languages, cooking, nature guides, heritage guides, resort operations etc as per the demand of the industry. viii. Convergence with Central government schemes like Hunar se Rozgar Yojana of Ministry of Tourism and other ministries shall be ensured. ix. Licensing and certification of tour guides shall be ensured to standardize their services and accreditation of travel agents shall be promoted x. Tourism sector institutions of the State shall be encouraged to include sustainable development strategies as part of their curriculum. xi. Emphasis on capacity building of Local Communities: a. Special incentive scheme “Paryatan Sahayak Prakalp” has been adopted to promote entrepreneurship and people participation in development of tourism related infrastructure & services in Tripura, where subsidised interest loans upto Rs. 5 Lakhs are given to youths. b. Transparent guidelines and standard procedures will be laid down to allow local communities to participate in the management of the tourist destinations and services. c. Active participation of local bodies will be ensured by sensitizing them towards tourism. d. In promoting the local cuisine, costume, art, handicraft and local heritage etc, involvement of local communities is crucial and it will be encouraged. e. Retail outlets for local products, arts, crafts, cuisine, etc will be encouraged wherever feasible f. Community kitchens and cluster of public conveniences at rural locations will be encouraged largely through private entrepreneurs/SHGs D) Marketing & Promotion: i. Social media and digital media will be used widely for marketing the tourist destinations. This will be key for advertisement and promotion strategy. ii. Along with this, destination and package wise new brochures, posters will be printed and short films on destinations will be developed. iii. One key area for marketing and promotion is the Information centres situated in airport, railway station and integrated check posts. The existing information centers will be upgraded and new such information centers will be planned in major airports and railways stations. iv. The participation in leading national and international tourism fairs will be taken up strategically so as to market the tourist destinations in a better way. v. Familiarization tours of the leading tour operators of the country and overseas will be taken up in major tourist destinations so that they are marketed well in the State. vi. Road shows in key national and international markets will be taken up to promote the tourist destinations vii. Signage’s of the international class will be installed on the national, state and at the important tourist highways and stations. viii. Destination Management Organizations (DMO) will be promoted locally, first at Agartala for promoting destinations in concerted manner for standardization of services. DMOs are non-government professional body that market a destination by attracting right quantum of tourists and synergizes activities at local tourist destinations. Responsibilities of a DMO include: • Facilitate reservations for villas, resorts, hotels, homestays • Provide travel management and guides • Act as local partners for group and event organizers • Acts as receptive agents for travel agents, tour operators • Training and capacity building activities for local communities • Tourism products and business development ix. DoT shall undertake initiatives to develop Coffee table books, Documentaries and knowledge material for tourists. These will focus on diversity of Tripura such as its flora, fauna, heritage, festivals and local culture covering tourism destinations x. A 5 year calendar of events across Tripura will be developed including 5 signature events that will be organized annually. Indigenous products will be promoted as part of the event calendar xi. The advertisement will be taken up by the Tripura Tourism Development Corporation Limited (TTDCL) as accordingly approved by the board of TTDCL from time to time. xii. Emphasis towards attracting International Tourists: It has been observed that international tourists prefer visiting places with rich cultural heritage, eco-friendly locations and the locations that offer them unique experience. As Tripura has all these types of locations, steps should be taken to attract international tourists. As the first step to attract international tourists, a detailed strategy will be created for top 5 visiting countries to catalyse the demand of inbound tourism including strategic link up with overseas tourism boards. a. Making linkages with the international circuits of religious and cultural significance and marketing the tourist destinations. b. Efforts will be taken to ensure travel, accommodation bookings and transit seamless and comfortable to the tourists. c. All efforts will be made to access national as well international tourist markets for marketing, branding, promotion of local Tourism Products. d. Comprehensive feedback mechanism of tourist experience shall be developed. E) Attracting Private Investments: i. To encourage establishment of tourism projects through private investment, land bank at suitable locations will be identified and created by the tourism department. ii. As tourism has been accorded the status of Industry, the, Incentives, Subsidies/Concessions will be made available to augment the establishment of various tourism facilities like hotels and resorts in the State, like to any other industry. iii. Private transport operators will be linked to tourism areas and encouraged to provide quality transport services. iv. To encourage MICE (Meetings, Incentives, Conferences and Exhibitions) Tourism in the State, establishment and management of convention centres with private investment will be promoted. v. To provide quality accommodation to tourists in the state, establishment of star category hotels with private investment will be encouraged. F) Safety & Security i. A disaster management plan will be created for major tourist destinations to brace for any eventuality. A dedicated helpline number will be launched exclusively for the tourists. ii. To provide safeguard for tourist, tourist police / private security persons will be deployed at various locations. An assessment will be made regarding the requirement of the police personnel / private security guards and they will be sensitised accordingly. iii. Tourism Department shall liaison with mobile operators to ensure efficient connectivity for all tourism destinations in the state especially far-flung areas iv. Tourists will be provided with information with the better use of information technology and communication mediums. Through mobile based applications they will be provided tourism information. v. Tourist destinations will be equipped with modern telecommunication facilities and ICT. vi. Enabling appropriate accessibility for physically challenged will be promoted at key tourist destinations. 8. Thrust Areas of Tourism in Tripura Eco Tourism Eco-Tourism is a new concept, developed around the idea of travelling to places of natural beauty, moving around and staying at places bestowed with nature for few days. It involves participation of local communities in overall economic development of area, learning environment friendly way of life and support conservation efforts while observing nature and wildlife. Tripura has immense scope for eco-tourism. The State is virtually free from industrial pollution. Its green forests, blue hills, enchanting rivers are basis on which eco- friendly tourism can be developed through: a. Tripura is an ideal place for developing eco-tourism activities like jungle safaris, trekking, rock climbing, forest trails, nature walks, angling, camping etc. All these activities are to be conducted in a manner that promotes awareness of the environment and helps maintain the ecological balance. b. Wildlife Tourism is an integral part of Eco Tourism. At present there are 04 (four) Sanctuaries, 02 (two) National Parks. Department of Toursim proposes to work actively with the Wildlife Wing of the Forest Deptt. to further develop and improve wildlife parks/zoos, bird watching towers and other public utility services for the facility of the tourists. Initiatives shall be taken in collaboration with the Forest Department to preserve/protect these areas from mass tourism flows and development. c. Development of Lakes and wetlands is also part of eco-tourism. The department will take steps in coordination with the Forest Department to maintain and enhance their beauty by undertaking development in an integrated manner. d. Policy for Eco-tourism in Forest & Wildlife areas has been outlined by Government of India. It will be followed as and where applicable. e. Forest Department will also make an endeavour to declare some areas for eco-friendly recreation. f. Creation of infrastructural facilities like good quality tents, cottages-on-stilts with provisions for ethnic food and other logistics will be taken up in the eco tourism sites along with river cruise, water sports etc. g. Dumbur lake will be developed into world class destination with the financial assistance of the Central Government / Externally Aided Project in order to develop activities like water sports, angling, bird watching, setting up of house boats, development of artificial beaches etc. h. Nature Camps, Eco-friendly accommodation, trekking and nature walks, visitor interpretation centers amongst others shall be promoted. i. Guides and naturalists shall be trained and certified in coordination with the Forest Department. j. TTDCL will conduct feasibility study to create cycle trails near selected rivers, natural parks and sanctuaries to discover natural and cultural aspects of the region. k. TTDCL will create interpretation center to promote edutainment in forest sector. Adventure Tourism: a. There is a need to make comprehensive adventure tourism promotion plan for the State by laying down the regulatory framework for enforcement of safety standards.TTDCL shall set out eligibility criteria for entities aspiring to enter the Adventure Tourism segment to safeguard the tourists from the perils of the various adventure tourism activities b. For the promotion of adventure sports, the TTDCL will identify the various adventure sports activities that can be taken up at different location and they will be developed in public private partnership mode. As the first step, TTDCL will work in close coordination with Adventure Tour Operators & Associations to frame resource mapping for developing potential adventure tourism activities. c. To attract private investment in Adventure tourism, TTDCL can offer land on lease or license. Procedure to offer the land on lease shall be followed in accordance with the guidelines issued by the State Government from time to time. d. As training and safety standards are key to adventure sports, training on different aspects of the adventure sports to the youths, will be facilitated by TTDCL. e. TTDCL will make provision for quality equipment needed for adventure activities. These shall be made available in the nearest tourism department office. f. TTDCL will market and promote adventure destinations and expeditions in domestic and international platforms. Spiritual Tourism: a. A detailed infra-gap assessment shall be carried out at major pilgrimage destinations to address the key infrastructure issues in collaboration with Temple Trusts. b. Service Level Agreements for maintaining cleanliness and hygiene with professional agencies in the domain shall be undertaken. c. Funding from CSR shall also be explored for solid waste management, provisioning of tourist amenities etc at prominent pilgrimage destinations. d. Smart solutions will be promoted in collaboration with Temple Trusts to implement services like Wi-Fi, CCTV cameras, display screens, Prasad vending cash cards, visitor management amongst others. e. With the help of local bodies regular cleanliness drives shall be ensured at religious destinations. f. TTDCL shall create Tourist Facilitation Centres to enhance tourists experience at religious destinations. These centres shall ensure centralized booking facilities, tourist information, food etc. g. Tourism Department plans to develop Tripura Sundari Matabari Temple as world class tourist destination in consultation with the Mandir Trust.Along with tourist amenities, Tourism Department will also develop Ropeway from Udaipur Railway Station upto Matabari temple, in PPP mode. This ropeway will become a major tourist attraction. h. Tourism department in collaboration with other States, will market Tripura Sundari Temple as part of shaktipeeth circuit. These efforts will be especially with Assam, so that all tourist visiting Kamakhya can also visit Tripura Sundari temple. i. An annual seven days Kharchi Mela at Old Agartala Chaturdas temple during the month of July has come to be as known as Mahamillan utsav of the tribal & non-tribal, where lakhs of people and Sadhus congregate. This shall be highlighted in publicity campaigns in domestic tourist circuits with an appropriate tagline giving forceful punch to spiritual tourism. j. The Buddhist circuit in Tripura comprising Benuban Vihar, Mahamuni and Nabincharra will be promoted, especially in South East Asia to attract tourists. TTDCL will conduct road shows in the South East Asian countries to promote Buddhist Tourism. k. With similar focus, the centres of other faiths also will be developed and promoted in the relevant market segments. Ethnic Tourism: a. Tripura is a unique in it’s cultural and ethnic diversity. The State is a home land to 19 ethnic tribes and groups, each having its own cultural heritage, life customs, religious beliefs, language, food habits, folk songs and dances which are rich and varied. b. TTDCL shall conduct Social Impact Assessment in collaboration with the Department of Tribal Welfare and Department of Forest for development of eco-ethnic tourism activities in due consultation with representatives from tribal communities. This will ascertain their willingness to participate in eco-ethnic tourism activities. c. A detailed resource mapping study shall be undertaken by analyzing the market potential of eco ethnic tourism d. Only activities and facilities having least impact on the natural resources and the tribal culture shall be permitted. e. Marketing strategies shall be developed for promotion of eco ethnic tourism activities based on sound market research and segmentation analysis and make wide use of electronic, print and cyber media. f. Destinations thus identified shall be developed in accordance with the carrying capacity of the region, and also ensured that the activities causes minimal disturbance to the social diaspora and natural ecosystem g. Tourism infrastructure for promoting eco ethnic tourism activities shall be environment friendly, low impact aesthetic architecture, including solar energy, waste recycling, rainwater harvesting, natural cross-ventilation and proper sewage disposal and merging with the surrounding habitat. h. TTDCL shall work in close coordination with Tripura Handloom & Handicrafts Development Corporation to promote the tribal products i. Accreditations like Craft Mark, Geographical Indication (GI) shall be promoted for the products developed by the tribal people, to adhere to the principals of fair trade. j. TTDCL will identify villages to develop the traditional architecture and tourism related infrastructure. k. TTDCL will also identify in the existing tourist locations and also new locations to provide the experience of local cuisine, handloom and handicrafts, art and dance forms. Efforts will be undertaken to form Village tourism Committees (VTC) in such tourist locations for effective management of tourism enterprises. SHGs of villages shall be promoted to work as supporting VTCs. l. appropriate synergies would be ensured with financial institutions to provide funds for renovating the rural homes so as to ensure attractive, clean and comfortable stay of visiting tourists. m. Some of the identified activities for promotion under eco-ethnic theme are as under:  Rural Immersion Programmes including festivals and folklore  Rural Homestays  Local cuisine  Handicraft development  Participation in tribal rituals  Tribal Sports  Village walks and Jungle Treks, Bird watching etc. Film Tourism: a. The objective will be to project and establish, Tripura as an ideal shooting destination, and for this an exhaustive publicity campaign shall be taken up by the tourism department. b. Film Tourism is an area which can be explored in Tripura, as till date no major films were shooted here. To promote film tourism, the producers need to be given incentives so that they find a reason to do shooting here. c. Also film producers face various difficulties in co-ordinating with different departments while asking permission for local level shooting. Tourism Department will co-ordinate with these departments to obtain the legal mandatory permissions needed for film producers. This service can be extended to the concerned producer company on best effort basis d. It will also be required to declare Director Tourism as the sole authority for granting all type of permissions related to film shootings and the fee thus be collected by the Tourism department could be further remitted to the concerned departments. e. In addition to this the department will invite investment from private parties for setting up of the film cities, studios and hiring of filming equipment etc. for which govt. land could be provided on PPP basis. f. Organize familiarization tours for major production houses in India and across the world for key tourist destinations in Tripura. g. To ensure safety and security to the film makers a separate film shooting wing will be formed in collaboration with the Home Department and respective District Tourism Officers on the concerned area. h. TTDCL shall lease out various instruments available for film shooting in close coordination with other departments like Education, Culture, amongst others. i. TTDCL in consultation with the production houses will retain film shooting sets/structures which can have touristic value. Tea & Golf Tourism: a. There are 54 Tea Estates in Tripura. Coordination with the management of the tea gardens can effectively do a lot in promoting tea tourism in the State. Tourism Department will engage and persuade some of the willing tea gardens to be a partner in the tea tourism packages. The quantum of land allowed and activities permitted shall be as per the provisions of TLR& LR Act as amended from time to time. b. Traditional houses in Tea Estates could be converted into home stays wherein the tourists could enjoy the beauty right from tea plantations upto tea packaging. Many of these tea gardens can be developed to have golf courses. c. TTDCL will also organise Tea Festivals in consultation with the Tea Board. Wellness Tourism: a. A detailed market plan shall be developed to promote medical & wellness tourism in association with concerned stakeholders including reputed medical institutions and practitioners, medical service providers, amongst others. b. Focus would be towards offering medical as well as wellness facilities to the rural/sub- urban regions of the State by developing seamless connectivity to the destinations. c. TTDCL shall also include these centres in it packages and promote them at national and international platforms like travel marts, road shows etc. d. Apart from this Tourism Department also proposes to develop ayurvedic spa /health resorts in association with the private sector at various locations in the State. e. Training the youth in Panchkarma and other therapies will also be undertaken by tourism department through concerned departments. Heritage Tourism: a. Heritage zones will be earmarked around site like Unakoti, Udaipur, Pilak, Baxanagar, etc and accordingly master plans will be developed for comprehensive tourism development of the region. To improve the maintenance of these destinations efforts will be taken to create ownership among locals. Feasibility of creating heritage trails will be also considered. b. Greater coordination with Archaeological Survey of India (ASI) will be ensured and all efforts will be taken to make “UNAKOTI”- a World Heritage Site. c. To increase length of stay of tourists’ development of tourist villages near existing heritage attractions will be encouraged by engaging local communities. Border Tourism: a. TTDCL will encourage tourism activities along the bordering areas of the state. Intensive marketing and promotional activities will be adopted to increase tourist visits from neighbouring states. b. Access to infrastructure to these destinations shall be developed by collaborating with other state agencies to enable smooth commute. Arts, Crafts and Souvenirs: a. Promotion of local art and culture, generation of income and employment as it is a major component of tourism policy. The tourism department will endeavour to encourage the development of souvenir industry linked to local crafts, events and places which would promote a distinctive image of the State both within and outside the State. The private sector will also be encouraged to patronize and promote local folk, culture and crafts for the visiting tourists. b. Development of souvenir industry including standardised packaging is of utmost importance for which leading institutions and voluntary organisations in the country like NID, NIFT, IIPD, NCDPD etc will be actively engaged. 9. Role of Tripura Tourism Development Corporation Ltd: The role of Tripura Tourism Development Corporation Ltd (TTDCL) for implementation of tourism policy is important. The role of the Corporation will be as follows; i. While providing tourism services, the TTDCL shall play a crucial role in establishment, expansion, marketing and advertisement of tourism related infrastructure and services. ii. TTDCL shall identify new areas for development of Tourism destinations and facilities through public and private investment. iii. TTDCL shall focus on management of core tourist services, and as per the need will be allowed to hand over its units to private sector for operation under management agreement or on a long-term lease. iv. To resolve issues related to tourism promotion, management and operations, effective steps shall be taken up in co-ordination with stakeholders of tourism industry. v. Tourism projects shall be established and appropriate support to investors to invest in new undeveloped areas with tourism potential shall be streamlined. vi. As and when required TTDCL can expand its units and develop new areas of tourism through profits realized. vii. TTDCL shall take up up-gradation and maintenance of tourist lodges and other assets regularly to provide better facilities to the tourists. viii. TTDCL shall set up a Project Monitoring Unit (PMU) for taking up intense promotional activities, attracting private investments, investor facilitation, providing incentives and subsidies to investors. 10. Tourism Projects The following activities will be treated as tourism projects to avail various facilities and subsidies as applicable under the Schemes of the State and Central Governments. The definitions of these projects will be updated as per the guidelines issued by Ministry of Tourism, Government of India and Department of Tourism, Government of Tripura, from time to time: • Hotel (Star, Deluxe and Standard Class). • Health Farm/Resort/Health and Wellness Resort. • Resort, Camping Site and Fixed tenting units. • Wayside Amenities. • Heritage Hotel. • Facilities for Meetings, Incentives, Conferences and Exhibitions (MICE). • Museum/Aquarium/Theme Parks. • Bed and Breakfast /Home Stay Units. • Golf Course. • Rope way. • Water Park and Water Sports. • Amusement Park. • Adventure tourism. • Cruise Tourism and House Boats. • Film studio and development of infrastructure and installation of equipment for film making. • Sound and light show/ Laser show. • Other activities related to tourism as notified by Tourism Department of Central / State Government, from time to time. 11. Investor Facilitation and Promoting Private partnerships i. Tripura Tourism Development Corporation Limited (TTDCL) shall function as the nodal agency for investor facilitation under this policy. ii. The engagement of private partners for suitable tourism projects will be according to the guidelines issued by the State Government from time to time. iii. For Investment Promotion in Tourism, Corporation shall work in coordination with Directorate of Industries and Tripura Industrial Development Corporation also to provide permissions, incentives and subsidies for the enterprises and projects in Tourism sector. iv. At State level, for implementation of Investment promotion activities, for granting of permissions / registration / no objections / licenses to Investor of establishment of Tourism Projects, Deputy Managing Director, TTDCL shall be nominated as the single point of contact. v. The Deputy MD shall get resolved all such Investment related proposals in tourism sector through the committees constituted at State and District level and coordinate with various departments for necessary approvals. vi. Private projects where forest/revenue clearances are needed will be dealt on priority within a specified time not exceeding 30 days. 12. Planning for Future Developments Tourism shall plan holistically for all its future tourism developments, in order to achieve the same the following practices shall be adopted: i. Tourism Roadmap The department shall undertake the exercise to create a long-term tourism roadmap of the state. In doing so TTDCL shall engage consultants, as required, to prepare a comprehensive tourism roadmap covering the detailed resource mapping exercises of potential and new tourism destinations. Thus, TTDCL can prioritize these destinations and make action plans for implementation. TTDCL shall also engage experienced operations/experts in various domains to get domain specific information on various destinations. One of the scope of services under the tourism roadmap exercise will be identify potential tourism projects. TTDCL shall use the Tourism Roadmap while preparing its own annual tourism budgets and adhere to the roadmap for seamless integration of the action plan. ii. Tourism Investment Summits The department along with TTDCL shall organize tourism investment summits as an annual affair, as it brings down the investors under one roof and facilitates the investments in tourism domain. Secondly, it is an excellent platform for the State Tourism Department to showcase various projects that are on offer for private sector participation. iii. Convergence of Tourism Projects The department shall ensure that it benefits from various schemes that are centrally sponsored for tourism development and related works. Some of the schemes targeted towards the same are Swadesh Darshan, PRASAD, HRIDAY, AMRUT, Swachh Bharat Mission, Skill Development Mission etc. TTDCL shall apply under the mentioned schemes and gain funds for tourism development. Apart from these, TTDCL shall also make a framework to utilize CSR related funds at tourism destinations. TTDCL shall also encourage projects which are green and uses renewable energy as practice by providing them faster approvals and simultaneously providing special incentives to be decided on case to case basis. 13. Incentives and Subsidy for Tourism Projects The State Government has granted the status of Industry to the Tourism Sector in 1987. The incentives and subsidies as promoted by the industry department and as detailed out in Tripura Industrial Investment Promotion Incentive Scheme 2017 and subsequent amendments will be applicable to the projects undertaken for tourism department. 14. Allotment of land for establishing Tourism Projects through private investment i. The State Government can make land available for establishment and development of all types of Tourism Units as per the existing procedures. ii. All Development Authorities, Agartala Municipal Corporation, Municipality Councils, Tripura Housing Board, Nagar Panchayat, Gram Panchayat, Forest, Industry Department and District Collectors would be requested to identify suitable land for the establishment of Tourism units, as per the requirement. iii. After demarcation and ensuring the land is encumbrance free and other issues, and after recommendation by the land allotment committees, the identified land will be sent by the concerned District Magistrate and Collector, to the revenue department for allotment / lease in favour of Tourism department. iv. Land so identified shall be set apart and reserved for tourism units. Information of such Land Bank would be made available on the Website of concerned Body/ District Collector/ Revenue Department and on Tourism department Website. v. Such identified Government land / land on which assets are erected and are transferred to the Tourism Department would be developed as per prevalent guidelines of the Government. vi. Tourism department through TTDCL will put the land to the identified use, either directly or through leasing /licensing out such land in and open, fair and transparent manner for investments, operations and management by the private investor. vii. Similarly any assets like heritage properties or any other assets that can be promoted under tourism, will be taken up by Tourism Department and operationalised through TTDCL. viii. The procedure for leasing out of Government land allotted / leased to Tourism Department will be according to the guidelines issued by the State Government from time to time. 15. Constitution of State/District Tourism Promotion Council: i. State Tourism Promotion Council (STPC) a. The State Tourism Promotion Council shall be established at the State Level. This Council under the Chairmanship of Hon’ble Chief Minister, shall be constituted with nominated stakeholders in tourism sector. b. The State Tourism Council shall be empowered to take decision for various schemes and projects emanating out of the State Tourism Policy. c. The Council shall meet as and when necessary and at least once in a quarter d. The functions of STPC shall be as follows; • Review the implementation and effectiveness of the State Tourism policy and undertake necessary amendments if required to achieve the objectives of the policy • Recommend enabling institutional structure necessary to implement this policy including establishing effective single window clearance system • Prioritize the current projects and review implementation targets • Advise on interdepartmental coordination on matters related to this policy • Invite industry stakeholders to understand their challenges and adopt suitable measures to mitigate the same • Establish a governance structure for regular management of each major destination/ tourism asset • Strategy to devise Brand, Communication and Promotion plan • Strategy towards being an enabler through PPP projects • Unlock Tourism inhibitors like land acquisition, etc. ii. District Tourism Promotion Council a. In various parts of State, cultural and tourism centric events are organized at local levels. Therefore, at each district level, District Tourism Promotion Council (DTPC) shall be constituted under the chairmanship of the District Magistrates and Collectors. b. While the State Tourism Council will drive the policy initiatives, the roll out of specific initiatives will reside with District Tourism Councils for smooth implementation of tourism projects at district level. This is essentially a decentralized arrangement, where local government engage with industry partners to promote tourism. c. Following are the key responsibilities: • Clear planning covering locations, events, etc. • Coordinate fund allocation by agencies as per budgets • Monitor implementation of the projects and assistance to private stakeholder to facilitate investments • Planning, Implementation and Regulation at the tourist sites in greater detail as set out by STC. • Identify land parcels for tourism development in the district • Nodal agency for ideas and information related to tourism at the district • Develop economically viable Tourism Projects for development • License, regulate and accreditation of tourism ventures as per the Tourism Department guidelines • Encourage/facilitate travel writers, media and bloggers for promoting places of tourist interest in the district • Prepare the local event list at the district level • Facilitate convergence of resources of various agencies for the development of tourism infrastructure& development and updation of tourism information for districts • Organize and facilitate training programs for the benefit of stakeholders in the tourism industry • Facilitate the formation of local tourism destination development bodies with local community participation for development of tourism assets • Facilitate and support the development of eco-tourism societies • Promote the development of tourism master plans for each district • Skill profiling of local population to create lists for guides, freelancers, photographers, home-stay addresses and develop a tourism service provider database 16. Tourism Excellence Awards Annual Tourism Awards will be instituted for recognition of excellence in tourism products and services as also for contribution to the growth of tourism in the State. The various categories are mentioned below: a. Best Entrepreneur in Tourism b. Best Woman Entrepreneur in Tourism c. Best Start-up in Tourism d. Most Innovative Tourism Project e. Best ICT-enabled Tourism Project f. Best-maintained Tourism Asset (Swachhta-Puraskar) g. Recognition to Hotels, Tour Operators, Agents h. Green Tourist operator taken up eco-friendly tourism measures. (Significantly contributing to the growth of Tourism in the State). 17. Implementation of Tourism Policy In order to make available required facilities/ rebate/ license etc. to tourism projects concerned departments shall issue necessary guidelines, notifications or amend the rules. In this context, if difference of opinion arises or difficulties emerge, then matters including clarifications/ explanations / disputes shall be placed before the Empowered Committee comprising of following members under the Chairmanship of Chief Secretary for resolution:- • Principal Chief Conservator of Forests • Principal Secretary, Finance • Principal Secretary, Tourism • Principal Secretary, Information and Cultural Affairs • In-charge Secretary of department related with the case • Director Tourism , shall be the Member Secretary. Committee may take decision in accordance with the prevailing policy and the decision thus taken shall be final and binding on all concerned and its compliance shall be mandatory for the concerned department. Committee shall discharge all the responsibilities mandated under this policy. ***** A. LIST OF FAIRS & FESTIVALS OF TRIPURA ANNEXURE - I Fairs & Festivals Venue & Time Pous Sankranti Fair At Tirthamukh every year in January Pilak Tourism & Archaeological Festival At Pilak every year in Non.-Dec. Rajarshi Festival At Bhubaneshwari Temple every year in the month of May. Ashokastami Festival At Unakoti every year in April Goria Festival Month of Baisakh (April) for 7 days Buddha Purnima Festival Every year in the month of May at Udayan Buddha Vihar, Lord Buddda Temple &Mahamuni Pagoda. Kharchi Festival At ChaturdashDevta Temple every year in July Boat Race Festival At Rudrasagar Lake &Gandacherra every year in August Chabimura Festival At Chabimura every year in September/October Dumboor Festival Every year in October/ November at Gandachara Diwali Festival At Matabari every year in October / November Neermahal Tourism Festival At Neermahal every year in December B. TOURIST INFORMATION CENTRE AND CORPORATE OFFICE ADDRESS 1. Tripura Tourist Information Centre, Head Office of Tripura Tourism Development Corporation Ltd,Swetmahal, Palace Compound, Agartala, Tripura, Phone: +913812325930 2. Tripura Tourist Information Centre, Agartala Maharaja Bir Bikram Kishore Manikya Airport, Tripura Phone: +913812342394 3. Tripura Tourist Information Centre, Akhaura Integrated Check Post, Agartala, Tripura, 4. Tripura Tourist Information Centre, Netaji Subhash Chandra International Airport, Kolkata, West Bengal, Phone +91 9432985706/ +91 9038244957. 5. Tripura Tourist Information Centre, Tripura Bhawan, 1- Pretoria Street, Kolkata-71, West Bengal, Phone:+9133 22825703/ 0624/ 2297, E-mail:- tripuratourism.kol@gmail.com. 6. Tripura Tourist Information Centre, Tripura Bhawan, Salt Lake, Kolkata, West Bengal, Phone: +913323340213. 7. CORPORATE OFFICE:Tripura Tourism Development Corporation Ltd, Swetmahal, Palace Compound, Agartala, Tripura West, Pin – 799001, Phone: +913812325930, e-mail: tripuratourism09@rediffmail.com,Website:www.tripuratourism.gov.in ***** ANNEXURE - II GOVERNMENT OF TRIPURA TOURISM DEPARTMENT ******** Guidelines for the “Interest subvention scheme” to promote entrepreneurship in tourism sector. 1. Background: a. Tripura has very high potential to become a great tourist destination in the North East India. There are many tourist locations in the State that are not well known across the country and there are many more tourist locations that are yet to be explored. In order to enable the tourism sector in Tripura to grow, the best strategy is to involve all the stakeholders and simultaneously create an eco-system to increase the number of stakeholders. b. Hence the scheme ‘’PARYATAN SAHAYAK PRAKALP’’ on interest subvention scheme for tourism sector is being proposed to promote the people involvement in tourism sector in Tripura. 2. Objective: The objective of the scheme is to promote entrepreneurship in tourism sector by providing interest subsidy to eligible persons to enable them to take up activities in tourism sector. Through this scheme, it is intended to facilitate the access of loans to tourism related projects and upon successful repayments, as an incentive, the interest component will be borne by the State Government. 3. Details of the Scheme: a. The interest subvention scheme is to promote entrepreneurship in Tourism Sector. b. This scheme will be applicable only to loans taken up for tourism related activities, up to maximum of Rs. 5.00 lakh per loan per person. c. Bank may extend loan beyond Rs. 5.00 lakh as per project cost and security offering within their norms. But, the support from the Government on interest subvention will be extended only upto the loan of Rs. 5.00 lakh. d. If the borrower repays the loan regularly to the bank then as an incentive at the end of every 6 months the interest component will be paid back to the beneficiary. e. The interest subvention will be paid for a period of first 5 years only calculated from the day of sanction of the loan. After that for the remaining period of the loan, the interest will be paid by the borrower. f. The amount of interest repaid under the scheme will be calculated at 8% interest rate or actual interest rate, whichever is lower. g. Borrower will contribute 5% of the project cost as margin. h. The following projects can be taken up under this scheme a. Home stay facilities b. Way side amenities – pay and use toilets, restaurant, dhabas etc. c. Boats – Speed boats, house boats, shikara etc d. Water / adventure sport facilities e. Promoting heritage tourism, eco-tourism etc f. Managing yoga / ayurvedic facilities near tourist locations g. Eco friendly transport near the tourist zones h. Any other innovative projects related to tourism sector 4. Eligibility Criteria: a. Individuals above 18 years of age upto the age of 50 years will be eligible for this scheme. b. Preference will be given to unemployed youths and to those who have completed graduation or diploma in Hotel Management or Travel and Tourism or undergone any skill development in Tourism related skills under the Prime Minister Kushal Vikash Yojana (PMKVY) or any others schemes will also get preference during the course of selection. c. Only one person from a family will be eligible for this scheme. d. Only if the borrower pays regular EMI, then the interest component will be repaid by the Government. If he/she defaults the payment for three consecutive months, as verified by the banker, then he/she will automatically cease to be the beneficiaries of the scheme. e. The borrower shall not be entitled to receive subvention facility in case of becoming a loan defaulter and unable to repay the loan within loan repayment schedule fixed by the bank. 5. Procedure: a. The scheme will be implemented by Tripura Tourism Development Corporation Ltd (TTDCL). b. Applications will be received on continuous basis throughout the year, through online portal (www.tripuratourism.gov.in). c. All the applications received in previous month will be examined by the committee on 10th of next month and if 10th is a holiday then on the immediate next working day. d. A committee with representatives of Industry department and Bankers will be formed to examine the projects. The members of the Committee will be as follows • MD,TTDCL :- Chairperson • Representative of Industry Department : - Member • Lead District Manager (West Tripura) : - Member • RM, State Bank of India : - Member • RM, UBI : - Member • MD, Tripura Gramin Bank : - Member • MD,TSCB : - Member • Any other invitee members as per the requirement. e. The committee will assess the project proposal both from the suitability to the overall tourism development plan of the State and also for its financial soundness. f. The such recommended applications will be forwarded to the banks for sanctioning of the loan. The respective banks after sanction of the loan will inform TTDCL. g. After the sanction and loan disbursal, the bankers will keep a record of repayment of the loans. All such loans where repayments are regular, interest component of these loans will be calculated and forwarded to TTDCL, once in every six month i.e. as on 1st July and 1st January. TTDCL will then pay the interest of all such regular repaying loans to the respective beneficiary as per the details provided by the bank subject to maximum of 8% of interest rate. h. There will be periodical supervision of the Tourism Department on the scheme and on the projects undertaken for necessary facilitation or handholding. 6. Loan Tracking: The loan tracking will be undertaken by the concerned Bank disbursing the loan. The Lead Bank shall maintain a detailed statement of loan repayments on the basis of quarterly information furnished by the concerned Banks. A Nodal Officer will be appointed from the side of TTDCL and one each from the Banks participating in the Scheme for coordination. 7. Repayment of loans: The loans are to be repaid to the concerned Bank disbursing the loan as per its terms and conditions. The interest subvention support from the government will be released twice in a year. The bank will submit consolidated statement (borrower wise) to the department with their declaration with their repayment status of the loan. In case of any loan account turned to NPA beneficiary will not be allowed to receive the interest subvention from the government. However, on up gradation of the loan account to standard account within the tenure of loan, the borrower will be entitled to receive the interest subvention. The repayment of the loan by the candidates should be between the bank and candidates and no guarantee shall be given by the Government. However, government may extend support on recovery process as it extending in other loan scheme. 8. Implementation: The project should be implemented within 3 (three) months of granting the Loan and should start earning income within one year. If the project is not started within three months then it will cease to be sponsor by the scheme. The Loan amount must be spent only for the sanctioned project. Diversion of the Loan amount to any other purpose is strictly prohibited. END Application for “Paryatan SahayakPrakalp” To, The Managing Director, Tripura Tourism Development Corporation Ltd, Swetmahal, Palace Compound, Agartala, Tripura West. Sir/ Madam, I would like to avail the benefit of “Interest Subvention Scheme for Tourism Sector”. The required details are furnished hereunder:- 1. Name of theApplicant:- (In Block Letters) 2. Father/ Husband/ GuardiansName:- 3. Full address of theapplicant:- (a) Habitation/Area- (b) Gram Panchayat/ Ward No- (c) Block/Nagar Panchayat/Municipal Corporation- (d) Sub-division- (e) P/S- (f) District- (g) Mobile No- (h) AadharNo- 4. Date ofBirth:- 5. Gender:- Male/Female 6. Caste:- ST/SC/OBC/UR 7. Economic Status:- APL/BPL/AdhocBPL/NFSA 8. EducationalQualification:- (Highest) 9. Skill Development Training(if any):- 10. Project Details:- (a) Name of theProject:- (b) Location of theProject:- (c) Total Cost ofProject:- (d) Whether New Project or ExistingProject:- (e) Personal investment other than BankLoan:- (f) Preferred bank for loan:- 1. Bank name:- 2. Branch name:- (g) Expected Return PerYear:- (h) Scope of Employment Generation:- If any, then for how manypersons:- (i) Detail project proposal enclosed:-Yes/No 11. Accountdetails: b) Name of the Bank &Branch: c) Accountnumber: d) IFSC code of the bank: e) PAN CardNo: I do hereby declare that the details furnished above are true and best of my knowledge and belief. I further request you to kindly grant my application and oblige thereby. Date:- Place: - ----------------------------------- Signature of the Applicant .................................................... For Official Use Only................................................... I do hereby recommended this application of Sri/Smt............... ................................................,Address....................................................................................... .................................................................................................................................................... ......................................... for availing of “Interest Subvention Scheme for Tourism Sector”. Date:- Place:- MANAGING DIRECTOR Tripura Tourism Development Corporation Ltd. Swetmahal, Place Compound, Agartala, Tripura ................................................................................................................................... ................. N: B: - Documents to be submitted by the applicant (Xerox Copy):- 1) PRTC/Citizenship ofCandidate. 2) ROR. 3) RationCard. 4) AadharCard. 5) Admit Card/SchoolCertificate. 6) Caste Certificate in case ofST/SC/OBC. 7) Qualification Certificate. 8) Training Certificate ifany. 9) A hand sketch map of the Location of ProposedProject. 10) Copy of bank passbook. END Page 29 of 29 Andhra Pradesh Tourism Policy SUNRISE STATE OF ANDHRA PRADESH TOURISM POLICY 2015-2020 SUNRISE STATE ANDHRA PRADESH I invite you to Sunrise Andhra Pradesh, the treasure-trove of opportunities. My government is fully committed to making Andhra Pradesh as one of the top three states in India by 2020. Our ideas are big and our vision is global. Join us in growth and prosperity. - Nara Chandrababu Naidu Chief Minister of Andhra Pradesh Table of Contents Contents 1. Preamble 4 Sunrise Andhra Pradesh 4 Tourism potential in Andhra Pradesh 4 Mission-based approach to developing tourism 5 2. Tourism investment policy approach 6 Policy vision 6 Policy objectives 6 Policy targets 7 Policy validity 7 Policy Instruments 7 Tourism Investment strategy 8 Uniform Tourism Zone across the State 8 3. Tourism Infrastructure projects 9 Eligible Tourism Infrastructure projects 9 Private sector investments in Tourism Infrastructure projects : Fiscal Incentives 10 Complementary/Linkage Infrastructure Development Assistance 10 Land Conversion Charges 11 Registration and Stamp duty 12 VAT/CST/SGST 12 Luxury Tax 12 Entertainment Tax 13 Energy Tariffs 13 Tourism Infrastructure projects accorded ‘Industry’ status for specified purposes 13 PPP investments in Tourism Infrastructure Projects : Fiscal Incentives 13 Land Conversion Charges 13 Allotment of Land for PPP projects 13 Registration and Stamp duty 14 VAT/CST/SGST 14 Luxury Tax 14 Entertainment Tax 15 Energy Tariffs 15 Tourism Infrastructure projects accorded ‘Industry’ status for specified purposes ......... 15 Complementary/Linkage Infrastructure Development 15 Government projects under Tourism Infrastructure : Fiscal Incentives 15 Mega Tourism Infrastructure projects 15 Additional incentives for Tourism Infrastructure projects 16 Performance based incentives 16 Marketing incentives 16 Special conditions for Tourism Infrastructure projects 16 4. Tourism Services 17 Eligible Tourism Services 17 Incentives for setup and operations of Tourism Services 18 Investment subsidy 19 Marketing support for Tourism Services 20 Special conditions for Tourism Services 20 5. Institutional arrangements 21 Enabling a conducive environment for tourism investments 21 State Tourism Promotion Board (STPB) 21 State Tourism Promotion Committee (STPC) 21 Empowered Committee (EC) 22 Commissionerate of Tourism (CoT) 22 6. Marketing and Promotion of Andhra Pradesh for Tourism 23 7. Skill Development and Capacity Building in Tourism sector 24 Promote Andhra Pradesh as tourism education hub 24 Promote capacity building programs across entire tourism eco-system 25 Safety & Security of Tourists 25 8. Annexure 26 Abbreviations 27 Definitions 27 1PREAMBLE Sunrise Andhra Pradesh Andhra Pradesh is the State of Opportunities. The State now targets to be among the top 3 states in India by 2022 and a developed state by 2029. With the second longest coastline of 974 kilometers in the country, a rich historical and cultural heritage, ancient and spiritual temples, serene valleys and hills; the new state of Andhra Pradesh with 13 districts holds vast tourist potential, hitherto. Andhra Pradesh is strategically located on the south-eastern coast of India and is a natural gateway to East & South-East Asia. The state has a population of 4.93 crore (Census - 2011), accounting for 4% of country’s population. The State provides an amalgamation of factors conducive to high growth and accelerated development, such as strong infrastructure, highly talented technical manpower, enterprising population and dynamic leadership. These offer immense opportunities for ushering in growth, development and resurgence of the State- the ‘Sunrise State’. Tourism potential in Andhra Pradesh Tourism in India has grown by leaps and bounds over the years, with each region of India contributing something to its splendor and exuberance. The ‘Incredible India’ campaign which showcases the best that India has to offer to tourists, now commands worldwide attention. Andhra Pradesh has the distinction of being a leading tourism destination in India and is presently, the third most visited State in terms of domestic tourism. In 2013, 152.1 million domestic tourists visited Andhra Pradesh, which was about 13.3% of the total domestic tourism market. The State is a microcosm within itself – offering unmatched tourism potential to investors and tourists. It offers multitude of theme-based options to explore across its length and breadth. As part of its Tourism Mission strategy, the State offers nine major Tourism themes: 1) Beach & Water-based 2) Eco-tourism 3) Buddhist 4) Religious 5) Heritage 6) Meetings, Incentives, Conferences, and Exhibitions (MICE)& Infrastructure development 7) Recreation/Adventure 8) Spiritual/Wellness 9) Medical These nine major themes are further categorized into 42 sub-themes. 04 Andhra Pradesh Tourism Policy 2015-2020 Service Sector Mission Urban Development Mission Primary Sector Mission Realization of SwarnAndhra Vision 2029 Social Empowerment Mission Industry Sector Mission Infrastructure Mission Knowledge and Skill Development Mission Mission-based approach to developing tourism Government of Andhra Pradesh (GoAP) has envisaged a Mission- based approach to firmly set Andhra Pradesh on the path of sustainable development and growth. Seven missions have been identified to provide support in managing externalities and enhance inter-departmental synergy for improving outcomes and reducing delays. The Service Sector Mission would focus on enhancing job opportunities and providing further fillip to sectors such as tourism, construction, hospitality, financial services, education, IT and other allied activities. The Tourism sub-mission will work under the ambit of the Service Sector Mission. The Tourism sub-mission will primarily focus on two key aspects: a) Theme-based development: It will focus on developing tourism projects under themes of beach & water-based, eco-tourism, Buddhist, religious, heritage, MICE & infrastructure development, recreation/adventure, spiritual/wellness and medical. b) Destination-based development through Hub & Spoke model: It will focus on developing tourism circuits on a hub & spoke model. The emphasis will be on developing five important tourism hubs (Visakhapatnam, Vijayawada, Tirupati, Rajahmundry- Kakinada and Srisailam-Nagarjuna Sagar) by 2020, and all other district headquarters as tourism hubs by 2029. Through this policy, GoAP endeavors to make the state more conducive and attractive for potential investors and provide an impetus to the tourism sector. GoAP firmly believes that this sector can be a major growth engine for economic development, employment generation and eradication of poverty by promoting investments in the tourism sector. 2TOURISM INVESTMENT POLICY APPROACH Andhra Pradesh is on the threshold of evolving as the most preferred tourist destination in the country. The State offers myriad experiences to tourists, and multifarious opportunities to investors. The proactive Tourism Policy, coupled with abundant and world-class tourism opportunities available in the State, shall place the State on the tourism map of the world. The intrinsic potential of developing Tourism Infrastructure Projects and Services in Andhra Pradesh, when leveraged effectively and creatively, would make the State highly competitive and possibly, unmatched across other domestic and international destinations. GoAP aims to create an enabling environment to encourage private investments. The State will provide potential private investors with excellent support infrastructure and access to a host of scenic locations, virgin beaches, backwaters, pristine forest areas and divine destinations for developing world-class Tourism Infrastructure Projects and Services. To develop Andhra Pradesh as one of the most preferred tourist destinations through sustained investments, robust Tourism Infrastructure Projects & Services, and provide world-class diverse tourist experience. Tourism shall be a major engine of economic growth in Andhra Pradesh, enabling socio- economic development of the state through enhanced revenues, employment generation and significantly contributing to the GDP of the state. The objectives of this policy are: a) To position Andhra Pradesh as a globally recognized tourism destination b) To become the most preferred choice for tourism investments in the country c) To enable tourism sector to become a significant employment generator d) To deliver world-class experiences by offering unique and diverse Tourism Infrastructure Projects and Services e) To nurture and sustain the rich culture, heritage and environment of the State 06 Andhra Pradesh Tourism Policy 2015-2020 Policy Targets In line with the objectives, the following targets have been set: a) To be the most preferred State in India for domestic tourist arrivals, and among top 12 states for international tourist arrivals b) To facilitate investments in the tourism sector to the tune of Rs 10,000 crore and contribute 7% to the State GDP by 2020 c) To facilitate creation of 5 lakh additional jobs in the tourism sector Policy Validity a) The Policy will be valid from date of notification to March 31, 2020. b) The Tourism Policy 2015-20 will supersede any GO/Circular issued earlier, which are in contravention to the provisions of this policy. Policy Instruments Various policy instruments have been detailed in this policy document to facilitate achievement of the policy targets: } Enabling a conducive environment for setting up and operating tourism infrastructure projects and services } Incentives to encourage and promote private investments } Industry status for Tourism Infrastructure projects for specified purposes } Comprehensive skill development and capacity building in the tourism sector } Marketing & branding of the sunrise state as a globally recognized tourist destination and facilitating investments through a dedicated Investment Promotion team Tyda, Araku Kolleru Lake, West Godavari GoAP envisages that a majority of new projects in the Tourism sector will be driven by private sector investment. A relatively smaller proportion of projects will be through Public-Private Partnerships (PPP) and direct government investment. a) Private Sector Projects: To ensure that Tourism Infrastructure projects & services, facilities and standards are among the best in the world, the Government aims to primarily attract private sector investments in tourism sector, including purchase/lease of land to undertake Tourism Infrastructure projects or Tourism Services b) PPP Projects: PPPs can be established across all the major themes and sub-themes identified under the Tourism Mission strategy. This may include developing/ operating/ maintaining Tourism Infrastructure Projects or offering Tourism Services on behalf of, or in partnership with, the State Government. c) Government Projects: GoAP, through a designated government agency, will undertake select tourism projects where government investment is required to drive tourist activities. To achieve the target investment of Rs 10,000 crore by 2020, the Tourism Department will develop a Shelf of Projects outlining the investment opportunities in the State. However, this list is indicative and not exhaustive. A Land Bank for Tourism Projects will also be created and maintained to ensure timely grounding of Tourism Infrastructure projects. Tourist destinations are spread across the State. However, while the attractions are wide spread, tourist inflow is not. In order to balance tourist inflows and encourage maximum investment in the State, the Tourism Policy emphasizes minimum restrictions and maximum incentives to all investors. Accordingly, incentives in this Policy are proposed to be applied uniformly across the State, irrespective of the location of the Tourism Infrastructure Project or Tourism Service. 3TOURISM INFRA- STRUCTURE PROJECTS In line with the vision of the Tourism Policy, GoAP is committed to providing maximum incentives and concessions to encourage private investments for setting up and operating Tourism Infrastructure Projects in Andhra Pradesh as detailed below. Eligible Tourism Infrastructure projects a) The State Government has identified the following Tourism Infrastructure Projects based on the priorities and alignment with the state’s aspirations: i. Hotels (Three-Star or above category hotels as per guidelines of Ministry of Tourism, Government of India) ii. Resorts, including beach resorts, jungle resorts, hill resorts etc. (Three-Star or above category hotels as per guidelines of Ministry of Tourism, Government of India) iii. Heritage Hotels (Heritage Basic, Heritage Classic, Heritage Grand as per guidelines of Ministry of Tourism, Government of India) iv. Amusement Parks v. MICE Centers vi. Golf Courses vii. Botanical Gardens viii. Urban/Rural Haats ix. Tourism & Hospitality Training Institutes x. Wayside Amenities xi. Spiritual/Wellness Centers xii. Museums b) To be eligible for incentives, the project needs to be a new Tourism Infrastructure Project and compliant with the definitions and minimum requirements as prescribed in Section 8.2. c) Tourism Department will periodically review the list of eligible Tourism Infrastructure Projects and propose inclusions / deletions / modifications, wherever necessary. Andhra Pradesh Tourism Policy 2015-2020 Penukonda Fort, Anantpur Private sector investments in Tourism Infrastructure projects: Fiscal Incentives Complementary / Linkage Infrastructure Development Assistance a) Tourism Department will work with other concerned departments to ascertain, and link up, provision of major connecting infrastructure required to be established for the specific Tourism Infrastructure Project b) In addition, Tourism Department will provide incentives from the tourism budget for ‘Complementary/Linkage Infrastructure Development Assistance’ to support investors in providing last-mile connectivity for establishing comprehensive Tourism Infrastructure Projects in the State. c) The incentive will be targeted to provide support to investors in the form of establishing or, where already available, strengthening complementary / linkage infrastructure as per the specific requirement of the Tourism Infrastructure Project, but not exceeding the total complementary / linkage infrastructure cost. d) Complementary / linkage infrastructure could be in the form of: i. Road access a. From an existing road up to the project site b. Where a road is not available, the Government will provide all necessary revenue record information for the investor to acquire Right of Way. ii. Power connectivity a. From an existing transmission/distribution line till the project site b. Switching station and transformer at the project site can be covered iii. Water and Sewerage connection a. Connection charges, road cutting charges, plumber costs b. Connectivity to Sewage Pumping Station / Sewage Treatment Plant 10 iv. Transport infrastructure a. Facilitate cab services from nearest airport / railway station / bus station for tourist activity b. Bus stand at closest feasible point on the APSRTC route v. Communication network a. Facilitate access to network connectivity for mobile, internet connectivity vi. Health services a. Facilitate access to ambulance services vii. Security services a. Project Site to be covered for safety & security under the jurisdiction of the nearest police station b. Mobile police patrolling in the vicinity of the project site, as deemed feasible by the local police station e) The responsibility for applying and procuring all required approvals for establishing / strengthening complementary / linkage infrastructure will rest with the private investor. The Tourism Department will render necessary assistance as and when required f) The total cost of the Tourism Infrastructure Project will be as per the Appraisal Report prepared by a Scheduled Commercial Bank and duly certified by a registered Chartered Accountant (CA). The incentives towards Complementary / Linkage infrastructure will be applicable as per the provisions below: Total Project Cost 01^ enables investors to benefit from Capital interest subsidy, stamp duty concessions & much more. Further, it lays special emphasis on development of emerging avenues of Tourism through offerings such as hot air balloons, ropeways, funiculars, golf etc. The policy wiU enhance the Ease of Doing Business in Tourism sector through creation of land banks, appointment of nodal officers, and setting up of High Power Empowered Commitlee and a Single Window Clearance System. Moreover, Ihe polic>, is closely integrated willi skilling of youth and regional communities through training gap analysis, planned approach for disaster management and a robust ICT infrastructure. 1 am confident that the policy will him out to be a key enabler for the next stage of growth of the scclor and position Uttarakhand as the leading tourism destination for traditional as well as emerging avenues of tourism. CONTENT 14 Preamble 15 1.2 Definitions 16 1.3 SWOT Analysis 16 1.4 Major Challenges of Uttarakhand Tourism 17 2. Vision & Objectives 18 n曹■■蜃譬春《零1«零曹《«曹《暑零«««曹》»零譬》»零》»零》»曹零》«零_«曹，》暴擎暴擊嘗零《<蜃《馨曹曹暑《««»«零參 2.2 The Objectives of the Uttarakhand tourism policy 2018 18 2.3 Guiding Principles: The guiding Priciples of 19 the Uttarakhand Tourism Policy 3. Development Strategy 3.1 Development of Potential Land banks .... 3.2 Potential Tourism place 3.3 Identified Tourism Products / Themes .... 4. Product Development & Opportunities 4.1 Wellness & Health Ecotourism and Wildlife Tourism Adventure Tourism Film Tourism Golf Tourism Service Apartments Ho me stay Health, Rejuvenation & Medical Tourism. Discover your roots Ropeways Air Connectivity/Helipads Public Private Partnership (PPP) 5. Institutional Framework 30 5.1 High Powered Empowered Committee (HPEC) 30 5.2 Ease of Doing Business and Single Window Clearance 32 5.3 Process Flow of Project approval by HPEC 33 5.4 Process Flow for Approval in Single Window Clearance System 34 6. Incentives / Subsidies 36 6.1 Incentives^ Subsidies under MSME Policy 2015 36 as amended in March 2016 & 2018 6.2 Incentives & Subsidies for larger tourism projects in 37 which investment extends rupes 10 crore under Mega Industrial & Investment Policy - 2015 6.3 Eligible Entity under Tourism 38 6.4 Conditions for avail concessions and incentives 40 6.5 Other Conditions 40 42 42 4 3 Marketing & Branding 44 8.1 Marketing, Branding and Use of ICT 44 8.2 Com rn© n G6 m© nt 45  Nepal and Tibet It is one of the fastest growing States in India, The state's GSDP increased at a compound annual growth rate (CAGR) of 5.34% between FY 12-18. More than 70% of the state is under forest cover, playing the critical role of green lung. The presence of almost all agro-climatic zones provides commercial opportunities for traditional as well as high value agriculture. Proximity to the national capital and abundant natural resources (including water and hydropower) have enabled the state to develop industrial parks in the plainer regions. Tourism is unarguably one of the most important sectors to the state's economy. The tourism not only contributing for over 50% of the total GSDP from 2006-07 to 2016-171, but also providing livelihood across all parts of the state (including hinterland areas.) As the State moves on its vision to become a Green Economy, tourism sector will play an important role in realizing the State's socio-economic goals. The number of tourists visiting Uttarakhand has consistently increased from around 19.45 million in 2006 to 31.78 million in 20162, and registered CAGR of 5.03%. A recent World Tourism & Travel Council (WTTC) report has pegged India as the 7th largest tourism economy globally in terms of absolute size, and further forecasts the sector to grow at 7% between 2017 and 2027, and the State Uttarakhand is expected to match this trend in terms of tourist arrivals. Figure 1: Tourist Projections - Uttarakhand 1.2 Definitions 1.2.1 The definition of various expressions used in this policy are as follow (a) Tourism means all types of tourism in modern parlance such as religious Tourism, Cultural Tourism, Pilgrimage Tourism, Adventure Tourism, Sports Tourism, Medical & Wellness Tourism, Heli tourism, Ecotourism, Film Tourism, Wildlife Tourism, etc. (b) Infrastructure means power, water, and sewerage, transport infrastructure facilities established for individual or common use. (c) Subsidy means Financial assistance granted by the Government of Uttarakhand or its Departments under various expense components for tourism. (d) Concession means a financial relief or benefit or certain relaxation in procedure granted by Government of Uttarakhand or its Departments to Tourism related units upon fulfilment of certain conditions by them. (e) The GST levied on the inter-State supply of goods or services by the State Government of Uttarakhand (f) Money used towards ownership of fixed capital by Tourism Units (g) Expansion means building the additional capacity by a tourism enterprise that is engaged in commerce Operations. 1.3 SWOT Analysis Tablel: SWOT analysis of Tourism in Uttarakhand Weakness  Several Parts of Uttarakhand are known for being favourite destinations for retired people/pensioners to settle down; thus the potential of future market for luxurious second homes/holiday homes is here. Cluster of higher education facilities in Dehradun offers opportunities for advanced environmental centre combining research, education and general conservation/ ecotourism awareness among students and visitors; 1.4 Major Challenges of Uttarakhand Tourism 1.4.1 Disaster Prone Areas - There are numerous instances where development is on disaster prone high risk zones. 1.4.2 Unplanned infrastructure development in and around Hill areas. Destinations like Mussoorie, Nainital, Ranikhet, Char Dham, Jim Corbett, Binsar etc. are over-crowded during peak tourist seasons and need urgent interventions like identification of permissible carrying capacities to enable sustainable planning, traffic and tourist management strategies. 1.4.3 Tourist Management during Char Dham Yatra. 1.4.4 Solid Waste Management at tourism destinations. 1.4.5 Inadequate railways and airways connectivity and expansion of airports. 1.4.6 Limited big ticket private investments (especially in star category hotels)  To ensure necessary basic amenities at all tourist destinations like - parking, toilets, signages at strategic locations, ATMs, dispensaries, ticketing counters, internet and telecom facilities etc.  j. To enhance ease of doing business (investor facilitation) by strengthening single window clearance process for faster approvals of tourism entities k. To ensure the involvement of other State and Central Government Ministries/ Departments to leverage their strengths and schemes (eg. Swadesh Darshan, PRASAD, AMRUT, Swachh Bharat Mission, Wellness Centre under Ayushman Bharat Scheme, Start-Up India, Hunar Se Rozgar etc.) for improvement of tourism infrastructure in the state. 2.3 Guiding Principles: The guiding principles of the Uttarakhand Tourism Policy are as follows:- a. Aggressive Marketing and Branding of Uttarakhand Tourism by running campaigns, roadshows, appointing influential celebrity as State’s Tourism Brand Ambassador, radio jingles, social networking and other appropriate platforms. b. To ascertain capacity building of tourism workforce and increase employment through skill development c. To solicit participation and funding support from private sector, multilateral organisations and allied countries and donation from charitable agencies, individuals, Government Bonds, CSR, etc. in tourism infrastructure development. d. Strengthening Tourism Trade Facilitation through single window clearance, appointing nodal officers, land banks and tourism investor’s meets/platforms. Government of Uttarakhand has decided to develop ‘13 District 13 Destinations’. This important initiative is targeted towards holistic development of the state and will take tourism to the last mile and far flung yet beautiful districts of Uttarakhand. 3.1. Development of Potential Land banks 3.1.1 UTDB shall create a land banks for tourism purpose in every district, as the Uttarakhand Government has decided to develop one new tourism destination in each of the 13 districts. 3.1.2 State Government has formulated H Uttarakhand Tourism Land Pooling & Implementation Rules 2017” to enable faster and easier land identification and pooling procedures for tourism. This procedure shall also provide a suitable platform (to be developed on PPP mode) for new theme based criterion. 3.1.3 The State Government shall adopt a ‘Focused Intervention Approach’ to identify suitable land parcels in identified tourism themes. 3.2 Potential Tourism place. 3.2.1 Geographical Information System (GIS) shall be leveraged for mapping of different tourist destinations across the state, which will be a ready reckoner to investors (refer map for potential tourism destinations). 3.2.2 Department of Tourism shall conduct detailed resource mapping after every 2 years for all natural, cultural, heritage tourism sites and update the information on GIS based platforms. 3.2.3 Kiosks shall be placed at important and strategic places like Airport, Railway Stations, ISBT and in the premises of other key departments (viz. Dept, of Industries, AYUSH, Skill, Forest department etc.) for potential investors and tourists to impart information on potential tourism projects, land details, policies, approval processes, incentives and subsidies etc. 3.2.3 Tourism development will be a focus for lesser developed yet potential areas, so that employment opportunities are created and economic growth is ushered. Adventure i J ^ \ dt ^ - ^ f ： i ^ ^ ? i1-| Rafting-Shivpuri, Tons, Kali Skiing- Auli, Dayara, KhaliyaTop Trekking - Gangotri Kalindi khal - Badrinath, Devariyatal - Chandershila, Govindghat- Ghangariya - Valley of Flowers, Almora- Jageshwar- Binsar, Bedni Bugyal, Chopta, Pindari Glacier Trek, Milam Glacier Trek, Om Parvat- Aadi Kailash etc. Aero Sports: Helium & Hot Air Balloons/Blimps - Pithoragarh, Naukuchiyatal, Tehri, Bedni Bugyal, Chopta etc. Mountain Biking- Nainital, Mussoorie, Almora etc. Pilgrimage, Cultural & Festivals Gangotri, Yamunotri, Kedarnath, Badrinath, Rishikesh, Haridwar, Jageshwar, Ba'ynath, Piran Kaliyar, Hemkund Sahib, Nanda Devi, Chota Kailash, Patal Bhuvaneshwar, Nanakmatta, Panch Prayag, Panch Kedar, Panch Badri, Nanda RajjatYatra, Uttarayani Mela, Kumbh Mela, Ramman Festival etc. Wildlife & Bird Sanctuaries Jim Corbett National Park, Rajaji National Park, Binsar Wildlife Sanctuary, Kedarnath Musk Deer Sanctuary, Nanda Devi National Park, Askot Musk Deer Sanctuary, Neel Dhara Pakshi Vihar, Benog Wildlife Sanctuary, Govind Wildlife Sanctuary, Gangotri National Park, Kedarnath Sanctuary etc.. Nature and Landscape Mussoorie, Nainital, Chakrata, Dhanaulti, Almora, Kausani, Lansdowne, Mukteshwar, Ranikhet, Chaukauri, Pithoragarh, Khirsu etc. Health, Rejuvenation & Medical Rishikesh, Haridwar, Tapovan, Dehradun, Haldwani etc EGO/ Rural Tourism Mana, Chopta, Chakrata, Deoriyatal, Pallyu, Shaukiyathal, Bageshwar, and Munsyari, Dodital, Dayara Bugyal, Kanatal, Sattal, Chaiinsheel, Mori etc. Water sports, Cruise, Yachts Tehri Dam Reservoir, Nainital, Nanaksagar, Baur Jalashaya, Naukuchiyatal, Bhimtal, Sattal, Maneri etc. MICE Dehradun, Nainital, Haridwar, Rishikesh Buddhist Rock Edict Kalsi Dehradun, Govisairn (Kashipur) Heritage Tourism Narendranagar (Tehri), Gujrugarhi (Pauri), Uppugarhi (Tehri), Pithoragarh Fort (Pithoragarh), Chandpurgarhi (Chamoli), Vairat Kila (Chakrata), Katarmal Sun Temple (Almora), Devalgarh (Pauri), Nelong Valley (Uttarkashi) etc. Uttarakhand Theme-wise Major Destinations MICE Adventure Pilgiimage, Cultural & Festivals Wildlife & Bird Sanctuaries Nature & Landscape Health, Rejuvenation & Spiritual Eco / Rural Tourism Water sports  India  Uttarakhand is extremely rich in natural and cultural heritage, religious destinations and festivals etc. UTDB shall prepare a Detailed Tourism Road Map by March 2019 having complete inventory of tourism resources - products/activities, destinations, potential for tourism development, status of the existing infrastructure, gaps, and tourism stakeholders along with action plan in phase wise manner. The Department shall develop Tourism Zones' in strategic locations of the state to make vibrant tourism destinations. The Department shall create land banks for these tourism zones and special rules for faster approval processes, land use shall be formulated etc. This will enable the State Tourism to develop and implement target oriented phased development of regional destinations considering special tourism products and alternate tourism options. Few of the identified tourism products after Stakeholders Consultations are discussed below: 4.1 Wellness & Health Uttarakhand since ages is known for its therapeutic products. The state is well known for its varied species of famous medicinal plants and herbs. Over the decade, numerous private operators offering wellness and rejuvenation products have mushroomed especially in the Haridwar-Rishikesh belt. With the advent of wellness and rejuvenation products, this segment has further established a high demand thus it shall be promoted in other suitable regions of the state. Now towards further promoting the products of this category of tourism strengthening the segment and professionally running and maintaining the same, UTDB shall put concerted efforts as follows:- The standard operation procedure (SOP) mentioned in the policy must be made after extensive consultation with the stakeholders so that they are fair and practical. In order to check global standards, the quality and services for treatments and therapies shall be standardized and finalised as per national and international best practices. iii. UTDB shall encourage NABH accredited wellness centres operating in the state with a ‘Mark of Excellence^ The NABH accreditation for wellness centres has been pioneered by the Ministry of Tourism and Ministry of AYUSH.  iv. UTDB and Department of AYUSH, Government of Uttarakhand shall jointly develop a high-value brand of accredited wellness and rejuvenation centres in the state with Private Sector Participation. v. NABH certification and adherence to the provisions of National AYUSH Mission (NAM) is mandatory. • The Department of AYUSH shall carry regular checks at these centers to ensure quality of services. • UTDB and Department of AYUSH shall also promote these centres on their websites. • UTDB shall ensure convergence of benefits for accredited wellness centres through schemes of Ministry of Tourism and Ministry of AYUSH. 4.2 Ecotourism and Wildlife Tourism i. UTDB shall work in close co-ordination with the Ecotourism Board of Department of Forest and provide civic and tourist amenities in national parks and wildlife sanctuaries jointly along with Forest Department to ensure visitor satisfaction. ii. Ecotourism activities shall be developed with the help of Forest Department so that the rich biodiversity of the state. iii. Planning for such destinations will be done by engaging the local communities to ensure equitable distribution of benefits and socio-economic upliftment of the local population may propagate / disseminate. iv. The model of Tripartite agreements between department of Tourism, Department of Forest and Communities (ETCs /EDCs) shall be explored to operate forest based ecotourism sites v. Nature Interpretation Centres, Nature Camps, Bird watching, Nature Tour Programs etc. of international standards shall be organized. vi. While encouraging wildlife tourism it shall be ensured that it does not disturb, deteriorate or have any negative impact on the environment. vii. Ecotourism guides and naturalists shall be trained and certified in co-ordination with the Forest Department.  4.3 Adventure Tourism Private sector participation will be encouraged to develop adventure tourism activities in the state. These activities will include water sports, white water rafting, aero sports, paragliding, para sailing, hot air ballooning, mountain biking, trekking, mountaineering, rock climbing, bungee jumping, etc. UTDB being a nodal agency shall prepare guidelines and rules for regulation and safety for adventure tourism activities in the state. 4.4 Film Tourism i. Uttarakhand has been a hot-spot of film shooting locations where Nainital, Mussoorie, Ganga, Char Dham, Jim Corbett and Hilly Terrains of Kumaon & Garhwal are some famous places for shooting. ii. The Department of Tourism shall facilitate production houses in faster approvals for filming sites, and thus strengthen symbiotic relationship between the production houses and the state. iii. UTDB shall identify places of interest for film industry and make online catalogue of destinations and liaison with information department. 4.5 Golf Tourism i. UTDB shall work in close coordination with Department of Sports and Indian Golf Union to identify potential investors, locations feasible for Golf & Mini Golf. ii. A detailed resource mapping study understanding the market potential and saleability of the Golfing shall be undertaken. 4.6 Service Apartments Service apartments are usually operated by caretakers hired by its owners to provide comfortable stays to visitors for short-term or long term stays. Utilizing vacant residential units can solve the issue of room shortages and simultaneously provide alternate and additional income to the owners. Department shall assist for registration and capacity building. Department shall formulate policy/guidelines for service apartments. 4.7 Homestay. Homestay unit visitors get experience of rural life, culture and cuisine of host community. Homestay has resulted as a means of alternative livelihood this can also play a vital role for resolving shortage of rooms for tourist in various areas. Special emphasis shall be given on storytelling and handicrafts/souvenirs for which the youths would be encouraged to undergo trainings, as this will help them serve tourists better and earn extra income.  Air Connectivity/Helipads The Department shall develop helipads at prominent tourism destinations in coordination with Department of Civil Aviation with basic amenities like Toilets, Restroom and Kitchenette. Public Private Partnership (PPP) Non-profitable and closed units of Tourism Corporations will be given on lease to private sector for better and profitable operations of the units through competitive bidding on case to case basis. Private sector participation shall be encouraged in the provisioning of tourist amenities, like wayside amenities, convention centre, ropeways, public conveniences, parking lots, wayside motels, shopping facilities, local transportation training centres etc. The Roles and Responsibilities of the HPEC ^ To prioritize, sanction and approve applied private sector tourism projects for availing state’s incentives and subsidies ^ To inspect, visit, review and monitor any projects regarding its implementation, execution, operation and management. To recommend special legislation for formation of appropriate regulatory mechanism, robust grievance redressed mechanism as may be required for the project. Floor Area Ratio (FAR) - The HPEC shall review, revise/modily the existing FAR applicable to tourism units and send recommendations to concerned Departments/Authorities for implementation. Rame and issue guidelines for PPP initiatives in tourism sector. Approve specific service levels for the Private Partner and ensure formulation of Service Level Agreement (SLA) between the Private Partner and UTDB. Review progress of major projects/programmes undertaken and analyse the achievements with respect to the targets, both financial & physical and decide on corrective actions, if required. Ensure appropriate auditing & monitoring standards are developed and maintained in order to ensure highest standards of transparency and accountability. To constitute from time to time, any committees/sub-committees from various experts /members and/or staff and assign specific responsibilities. Periodic feedback and suggestions from the stakeholders (such as representative of local community) tourism professionals (tour operators, hoteliers etc.) representatives from Government agencies, industry bodies, practitioners, academicians etc. The HPEC shall meet at least 3 times in one year. To support the objective of HPEC, UTDB will Create a dedicated Program Management Unit (PMU) for implementation of projects, which may include hired consultancy firm (Transaction Advisors, PMC, etc.) if required to improve the capacity and capability of the Department.   Availability of Land: List of land banks with area, infrastructure and distances is given on GIS based portal where GIS data is integrated with Google maps, and is available on SIIDCUL GIS System. The 'first-corne-first-serve, principle is followed for land allotment, and the procedure needs to be completed within 30 days of application. Also, E-Stamp facilily is now available at all the sub-registrar offices. Further, clear timelines have been provided for land use and land conversion. Construction Permit Enablers: The Government has introduced Comprehensive Formal Building Bye Laws. An Automatic Building Plan Approval Management System has been established by the Government to facilitate quick processing, standardisation, effective monitoring and disposal of building plan permissions. An online Registration form for Building Plan Approval is available on the SIDA’s online portal. The Government has fixed a deadline for the grant of Building Permit Approval (CTE) and Completion Certificate (CTO) issued by SIDA, i.e. 30 working days. Environment Registration Enablers: A comprehensive list of procedures and 31/31 documents required for application are available on the UEPPCB’s website. The provision for an online Consolidated Consent and Authorisation form (CCA Application) for Water/Air Consent & Hazardous Waste Authorization has been made. Also, the calculation for the Consent Fee can be done through an online fee calculator. The Government has also fixed a timeline for approval/rejection of applications. Single Window: The Single Window Clearance System (SWCS) viz. Udyog Mitra was formed as a consequence to The Uttarakhand d ， 1 Picture Window ]and Submission of CAFwith supporting documents Scrutiny by District Nodal Officer Moda officer reverts to Investor Forward Investment PropossaLto Concerned Department revert to Nodal Officer with comments of Dept comments & submits to committee Rejected with comments NodaL Officer Issues order regarding in-prindpLe approval/rejection 灘J  To attract tourism investment in the State the State Cabinet has accorded Industry Status’ to tourism and considered tourism as a mainstay of the state economy. Now, the investors can avail attractive incentives and subsidies akin to industry under MSME Policy-2015, where total project cost is upto INR 10 Cr. The department has also made separate provisions under Mega Industrial & Investment Policy - 2015 (As amended in 2018) for attracting larger tourism and allied projects, where project cost is above INR 10 Cr. The details of available incentives and subsidies are as follows: 6.1 lncentives& Subsidies under MSME Policy 2015 as amended in March 2016 & 2018 (up to capital investment of INR 10 Cr.) To promote sustainable tourism development in less developed areas, the State has been divided into five categories (as per MSME Policy-2015 for the purpose of quantum of incentives/subsidies as under Table 4: Categorization of Districts for Incentives/subsidies Whole Districts of Pithoragrah, Uttarkashi, Chamoli, Champawat, Rudraprayag and Bageshwar. ^ Whole District of Almora. ^ All hilly development blocks of District Pauri Garhwal, Tehri Garhwal. (Excluding regions under category B+). ^ All hilly development blocks of District Nainital and Dehradun. (Excluding regions under category B+). Dhalwala, Muni Ki Reti, Tapovan and adjoining plain regions of Fakot development block of District Tehri Garhwal. Kotabagh development block of District Nainital. Plain regions of Kalsi development block of District Dehradun. Regions located above 650 mtrs from sea level in Raipur, Sahaspur, Vikasnagar and Doiwala development blocks of District Dehradun. Ramnagar and Haldwani development blocks of District Nainital. Whole Districts of Haridwarand Udham Singh Nagar Remaining area of DistriGt Dehradun and Nainital (which are not included in category 'B , 'B+1 and 'C'). ■ shall be notified separate// ty Department of MSME on the basis of recommendation c ^ Kotdwar, Sigaddi and adjoining plain regions of Dugadda development block of district Pauri Garhwal.  Interest Subsidy on the interest of Bank Loan: 6 % (Maximum INR 5 Lakhs per year) shall be available to the eligible Women’s Entrepreneur / Service providing enterprises in the whole State. Incentives & Subsidies for larger tourism projects in which investment extends Rupees 10 crores under Mega Industrial & Investment Policy - 2015 Department has made separate provisions to encourage larger tourism projects in the state by offering an array of incentives and subsidies. On the basis of Capital Investment Project shall be classified as large, Mega & Ultra Mega as follows: 1   Housing department in order to promote tourism shall charge 10% of the circle rate towards the land use conversion for any land parcel for tourism and entertainment purpose 6.3 Eligible Entity under Tourism In view of the potential of tourism in the state and lack of opportunity for traditionally defined enterprises / tourism unit, definition of enterprises / tourism unit to be expanded to include following tourism activities so that they can get the benefits as per the MSME (where Capital Investment is up to INR 10 Cr.) and Incentives available to larger tourism projects (where Capital Investment is above INR 10 Cr.) as Government has granted industrial status to tourism industry also. 1. Hotels, Motels 2. Floatels / Floating resorts 3. Expansion of existing Hotels/Resorts etc. (min. expansion/ addition of 15 rooms per Hotel/Resort unit) 4. Heritage Hotels/Entities  Yoga, Ayurveda and Naturopathy Resorts Spa & health resorts/ Wellness resorts Ecolodges & Perennial Camps Tourist resort/tourist village Local cuisine restaurants Restaurants Wayside facilities on National Highways or State Highways wherein restaurants and parking are available Private Parking Lots Amusement Park MICE convention centres (minimum covered hall with carpet area of 5,000 sq. feet) Activities in Rural tourism, Cultural Tourism Festivals & Carnivals (Cultural, Local, Literature, Film, Food, theme based etc.) Sound & Light shows, LASER shows etc. Adventure activities such as - trekking, rock climbing, water sports, boat race, skating, fishing, aero sports etc. Ropeways, funiculars etc. Caravan, Motor Houses, Cruise boats, Yachts, house boats and establishment of boat clubs. Operation of helium and hot air balloon, Blimps Off-Road vehicles, air taxi, amphibians Handicrafts / Shilpgram Tourism or Hospitality Training Centres (including foreign language teaching centre) Production and marketing of traditional Crafts and other artwork Work related to maintenance of Cultural and Historical heritage Tourism activities related to environment conservation/jungle safari/lodges etc. Service Apartments  Facade - All the new upcoming tourism units has to ensure that the Facade (Entrance) of the Tourism Unit resembles Uttarakhand Architecture (vernacular architecture) to promote the ironic and unique heritage of the state. Energy Management - All the new tourism units in Urban Areas has to ensure (self-certification) that at least 10% of energy consumption through installed capacity is met through renewable energy sources. UTDB shall independently conduct an audit to verify authenticity of self-certification. Support Infrastructure - All the new tourism units (both in Urban and Rural areas) have to ensure adequate support infra - access, parking, safety etc. while planning the tourism unit. Viability Gap Funding (V6F) - As per incentives from the Ministry of Tourism, viabilily gap funding shall be available to tourism infrastructure projects that are to be undertaken through Public Private Partnerships. The quantum of VGF provided under this scheme is in the form of a capital grant at the stage of project construction. The amount of VGF will be equivalent to the lowest bid for capital subsidy, but subject to a maximum of 20% of the total project cost3. 6.5 Other Conditions The total benefits accrued from subsidies shall not be more than the cost of the project. It shall be mandatory for beneficiary to operate the tourism units for the next five years. If the tourism unit does not abide by these terms and conditions then it will have to return the subsidy amount with 15% simple interest to the State otherwise State may take any suitable action against the unit to recover the money. All the tourism units who have availed the incentives shall have to report their operations, employment generation, audited financial statements and details of incentives received to the department of tourism or any agency appointed by Department on yearly basis. inistry of Tourism, Viability Gap Scheme for Revenue Generating Tourism Projects Conduct capacity building training programmes jointly with Uttarakhand Skill Development Mission (UKSDM) to cater the needs of various tourism service providers like drivers, cooks, guides, cleaners, front office executives etc. The UTDB will also encourage hoteliers/travel operators/ tour agents to induct trained and National Skill Qualification Framework (NSQF) certified guides/workforce for better absorption in the tourism sector Department of Tourism shall prepare a framework for Hotel Industry to rate hotels in broader categories of Gold, Silver & Bronze basis the level of services provided All efforts shall be made to develop skills required for the tourism sector with help of national level apex institutes like IITTM, IIFM, Culinary Inst. Noida, IHMs& National Skill Development Corporation (NSDC) etc. A pool of consultants / experts/ tourism aggregators shall be empanelled to provide necessary training like general etiquettes, English speaking and other languages, cooking, nature guides, heritage guides, resort operations etc. as required. UTDB shall periodically identify interested youths, operators, students, entrepreneurs to provide capacity building and training in the hospitality sector - some of such themes are as follows - Naturalist, Heritage Monument Guides, General Etiquettes/Guest Handling, Guest PR, Cooking, House-keeping, F&B, Language Proficiency - English / French etc. Certification - UTDB will periodically certify tourism sector workforce and arrange refresher courses for earlier certified guides for standardization and knowledge up-gradation. In addition UTDB shall also recognise and certify already employed Tourism Workforce through Pradhan Mantri Kausha! Vikas Yojna under Recognition of Prior Learning (RPL).  Skill Development The Uttarakhand Skill Development Mission has been providing free skill development training programmes to youth over all 13 districts. Special skilling centre shall be established develop concerning the tourism unit area besides, trained youth shall be given priority in Government aided schemes. Incentives and subsidies to private sector shall be given for providing skill development and training in tourism sector. Convergence with Central Government schemes like Hunar se Rozgar Yojna of Ministry of Tourism and other ministries shall be ensured. UTDB shall reimburse 100% course fee of incumbents / trainees belonging to women, disadvantaged, under-privileged and economic weaker sections of the society in tourism and allied domains. State-level awards shall be given to encourage organizations and individuals working in the field of tourism for appreciation and recognition of Self Employment. 8.1 Marketing, Branding and Use of ICT ^ Aggressive Branding and Marketing exercises shall be undertaken by the Department/UTDB and the State will launch its new marketing campaign to boost tourist inflow and better outreach. ^ UTDB shall appoint reputed marketing and branding consultants/ agencies/ firms for promoting the tourism. ^ Presence of State Tourism in international and national tourism events/marts, roadshows, expo's etc. shall be ensured. ^ UTDB shall give more emphasis on imparting awareness on policy incentives and subsidies to locals, so that they can benefit the most and trigger self-employment. ^ UTDB shall ensure strengthening of ICT infrastructure to provide year round access to all destinations in the State especially the remote tourist locations. ^ UTDB shall liaison with mobile operators to ensure good connectivity for all tourism destinations in the State especially far-flung areas. ^ A four-digit 24X7 Tourism Helpline number shall be set up to provide instant help to tourists. This service will be made available and run in Hindi, English and other prominent foreign languages which may be added in due course. ^ The strength of Tourist Police shall be increased and shall be deployed at all prominent tourism spots. Special emphasis shall be given to the security of female tourists. ^ Cleanliness drives at important tourist destinations with the help of Student self service groups CBO’s, corporate etc. shall be conducted. ^ The State shall organize annual excellence awards to honour individual/organizations doing exemplary work in the field of tourism to encourage provision of best services by them. ^ To provide information to the tourists, Tourism Information Centres shall established at prominent airports, railway stations and bus stations of the country.  ^ State's image shall be improved through strategic advertising campaigns through print, electronic and outdoor media. ^ Tourism information, research and forecasts shall be made more effective to serve the needs of the industry and Government. ^ Use of social media shall be maximized for tourism publicity. Department’s website, fecebook page, Twitter handle etc. will be enriched further. Z Tourists shall be provided information’s with the better use of information technology and communication mediums. They shall be given tourism friendly information. Through mobile based applications ^ In order to facilitate and augment tourism sector investments, the State shall organise Exhibitions &Tourism Investment Summits regularly to showcase various tourism offerings like; Potential Tourism Projects, Souvenirs, ^ Handicrafts, Policy Incentives and Subsidies etc. through the Exhibition & Tourism Investment Summits. ^ The Department shall organise an annual Carnival on a larger scale in which cultural parades, musical nights, sound and light shows, fireworks shall be included besides, activities attracting tourist shall also be included etc. Special package targeting Carnival shall be prepared for making it a vibrant event. ^ Digital Marketing techniques shall be utilized to inform and educate tourists on the uniqueness of the tourist destinations and products thereby enhancing the State’s image and perception. ^ Department of Tourism shall create mobile application and knowledge based games to cater to the new generation of tourists. ^ The Department of Tourism portal www.uttarkhandtourism.gov. inshall be the primary gateway for all consumer and trade marketing programmes. 8.2 Commencement The Uttarakhand tourism policy 2018 shall come into form the date of issuing notification in this regard by State government and shall applicable for next Five years. 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JllclIclI^Tft \M ^TltcTcT IRfe^T MR^'I\J1'1I, Affma yledig'i. 3ft^? ^rft^T ^ y^R—TOR f^T \JI丨小丨丨 l tHTm ^pHlelci t^TT \J1I小丨丨 ^ ^pHlelcl f^TT \JII小|| | c|?iRqel W\ 脚Ra W^\ ^ fc^\ Qc|5\j| 1%^ \JTT4 H Jcci7l cjfT 切”丨 ira^T W^, xrtfe^T Jici〇u ^Teff yWcrc'd cjft RlRl^Ccll c^ yfcT f^lf§TcT c}^ c^ feT?J feRjICeT ^fTc^f^T CICD^CI?市T W^t7 f^T \Jll4Jll Rjl-d^ ft? cj?t ^fcT ^6C1V ^PT I femm CJTT q&rm^ wceT www.uttarakhandtourism.gov.in wr 训士勹丨对 奴 oymiy ICTWT 叫4刺1 c^ feT^ yT5#fci7 y^T (Gateway) ^TT i 8.2 i ^ ycTOFT W\ cTTvra ; 卬 〇nf ^ ^ 3TTCRW ^ eft wfr^pr ft YES BANK, India's fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals' Bank of India with the long term mission of "BUILDING THE FINEST QUALITY LARGE BANK OFTHE WORLD IN INDIA： NOTES NOTES  Prepared by YES/7 BANK ▼

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analysis of Policy, Politics, Business and Idea. Business Industry news, Glarepost CONSTITUTION CLUB OF INDIA PARLIAMENTARIANS’ CAR RALLY 2025 teamLab Phenomena Abu DhabiWill Open to the Public on 18 April Within Saadiyat Cultural District Abu Dhabi 'India International Travel Mart' Cochin off to a busy start India's Premier Travel and Tourism Exhibition Shraddha Kapoor, Disha Patani explore join Brad Pitt and others to experience F1 at Abu Dhabi Asia’s Favourite Vineyard Music Festival is BackThe Most Iconic Wine and Music Festival in India Returns after a 5-year hiatus in February 2025 Toronto-based Syrian-Lebanese Duo Kazdoura ReleasesNew Single ‘Khayal’, Exploring The ‘Shadow Existence’ of the Immigrant

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CNR Food Istanbul and CNR Ambalaj Istanbul, where the Turkish food, beverage and packaging industry come together on the same platform on the same day, will attract the attention of national and international food wholesalers, retail chain stores, corporate buyers, business managers , future entrepreneurs, hotel and restaurant chains. With the expectation of the visits of more than 50 thousand international buyers, the exhibition will be organized at the global trade center, CNR Expo Istanbul Expo Center, between September 2 and 5. CNR Food Istanbul and CNR Ambalaj Special Section will welcome visitors and delegations of VIP buyers from 84 countries, including Italy, Germany, Russia, as well as the MENA region, target markets of the industry. Forming a base for new business partnerships, Turkey's largest food platform welcomes more than 2,000 products. The experts will present striking topics in innovation, design, production stages, health related to the food, packaging and consumption industries outside the home in the seminars that will be developed during the exhibition. Speakers, including the president of the World Association of Chefs Societies, Thomas A. Gugler, recognized as the "Man who leads millions of chefs", will expose the Turkish and global food industry. https://brainstormerclasse.wixsite.com/mysite/events/cnr-food-istanbul/02th-05th-september-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST CNR Food Istanbul http://cnrfoodistanbul.com/ CNR Food Istanbul and CNR Ambalaj Istanbul, where the Turkish food, beverage and packaging industry come together on the same platform on the same day, will attract the attention of national and international food wholesalers, retail chain stores, corporate buyers, business managers , future entrepreneurs, hotel and restaurant chains. With the expectation of the visits of more than 50 thousand international buyers, the exhibition will be organized at the global trade center, CNR Expo Istanbul Expo Center, between September 2 and 5. CNR Food Istanbul and CNR Ambalaj Special Section will welcome visitors and delegations of VIP buyers from 84 countries, including Italy, Germany, Russia, as well as the MENA region, target markets of the industry. Forming a base for new business partnerships, Turkey's largest food platform welcomes more than 2,000 products. The experts will present striking topics in innovation, design, production stages, health related to the food, packaging and consumption industries outside the home in the seminars that will be developed during the exhibition. Speakers, including the president of the World Association of Chefs Societies, Thomas A. Gugler, recognized as the "Man who leads millions of chefs", will expose the Turkish and global food industry.

NEPCON China 2021 will be held at the Shanghai World Expo Convention and Exhibition Center from April 2021. As an international event for the electronics manufacturing industry, it will focus on the exhibition of assembly technology equipment and technology. on surface (SMT), welding and dispensing. , smart factory and automation, test and measurement, and new electronic materials. The Expo will attract more than 500 exhibitors and brands, showcasing innovative solutions to more than 30,000 professional buyers from EMS / OEM / ODM factories of consumer electronics and hot industries and fields such as 5G, communications, smart home, IoT, automotive electronics and semiconductors. . packaging. NEPCON China 2021 will specially launch innovative pavilion and conferences such as the Electronic Microassembly and SiP Process Pavilion, the Electronic Microassembly and SiP Process Conference, the 2021 AWC Conference on Development and Testing Technologies for NEV Electromobility System and the Dream Factory. of Smart Manufacturing. Conference, at the same time as Smart Factory and Automation Technology Expo, to lead the future trend of smart manufacturing in the electronics industry. By participating in NEPCON China, recognized industry forums and high-level conferences, business recommendation and matchmaking services, and a new product guide tour, visitors can get new industry technologies, learn about trends in products and achieve a one-stop shop. purchasing. https://brainstormerclasse.wixsite.com/mysite/events/nepcon/22nd-april-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST NEPCON https://www.nepconchina.com/ NEPCON China 2021 will be held at the Shanghai World Expo Convention and Exhibition Center from April 2021. As an international event for the electronics manufacturing industry, it will focus on the exhibition of assembly technology equipment and technology. on surface (SMT), welding and dispensing. , smart factory and automation, test and measurement, and new electronic materials. The Expo will attract more than 500 exhibitors and brands, showcasing innovative solutions to more than 30,000 professional buyers from EMS / OEM / ODM factories of consumer electronics and hot industries and fields such as 5G, communications, smart home, IoT, automotive electronics and semiconductors. . packaging. NEPCON China 2021 will specially launch innovative pavilion and conferences such as the Electronic Microassembly and SiP Process Pavilion, the Electronic Microassembly and SiP Process Conference, the 2021 AWC Conference on Development and Testing Technologies for NEV Electromobility System and the Dream Factory. of Smart Manufacturing. Conference, at the same time as Smart Factory and Automation Technology Expo, to lead the future trend of smart manufacturing in the electronics industry. By participating in NEPCON China, recognized industry forums and high-level conferences, business recommendation and matchmaking services, and a new product guide tour, visitors can get new industry technologies, learn about trends in products and achieve a one-stop shop. purchasing.

ODISHA TOURISM POLICY – 2016 1 INTRODUCTION: The Tourism industry is a major propeller for economic growth throughout the world. Over past decades, tourism has continuously expanded and diversified, to become one of the dominant and fastest growing economic sectors. Tourism makes culture, art and history accessible to World at large. While generating direct income employment, it has tremendous potential to create indirect employment and income due to higher multiplier effect. Economies of many countries in the World are propelled by the tourism sector alone. The Travel and Tourism (T&T) industry is the largest contributor to employment and economy which is 9.8% of the global GDP (US $ 7.2 trillion) in 2015 including direct, indirect and induced impact (World Travel & Tourism Council). Tourism added 7.2 million jobs to the global economy, about 1 in 11 jobs globally (United Nations World Tourism Organisation – Tourism Highlights 2015). Tourism is a growing industry in India. India has moved up 13th position to 52nd rank from 65th in Tourism & Travel Competitive Index. As per the Ministry of Tourism, Government of India (GoI) Report, the number of foreign tourist arrival in India during 2015 is 8 million and that of domestic tourist visits to all States / UTs is 1432 million. The foreign exchange earnings from tourism sector was INR 1,35,193 crore during the same period. It is expected that the number of arrivals in India will increase further into the future with the World Travel and Tourism Council making the country the eleventh fastest emerging tourism destination in the world. Odisha, the soul of Incredible India has tremendous potential in tourism sector, because of its golden history, strategic geographical location, diverse demography and profound bounties of nature. Puri, the shrine of Lord Jagannath, one of the oldest pilgrimage centers, famous for the Car festival, attracts lakhs of pilgrims round the year. The world famous Sun Temple, a UNESCO heritage sites at Konark (12th century), the temple city of Bhubaneswar (9th century) & Puri (11th century) are widely popular as the golden triangle which draws tourists, both domestic & international in hordes. Odisha has a long tradition of Buddhism starting from 1st century BC. The Golden Casket containing the Buddhist relics, excavated Buddhist Stupas, Monasteries & Viharas discovered at Lalitagiri, Ratnagiri & Udayagiri are famous, all over the world. The Ashokan rock inscriptions of 3rd Century BC at Dhauli where the historic war of Kalinga was fought is the testimony to the existence of strong Buddhist tradition in Odisha. In addition, as many as 200 Buddhist heritage sites have also been identified in different parts of the State. The State is bestowed with profound bounties of nature. Odisha is India’s bridge to her own golden past and a resurgent present. The grand scenic beauty of nature, historic monuments, exotic sea beaches, luxuriant forest, majestic mountains, captivating wildlife, mystic waterfalls, beautiful handicrafts, vast water bodies, famous classical and folk dances, enchanting music and most importantly, its hospitable people are the wonders that make the State as the supreme tourism destination of the world. The State has made great strides in various sectors of its economy in tune with the progressive globalization and the changing demands of the tourists to make tourism a sustainable industry in the State. Tourism in Odisha is one of the main contributors to the economy of Odisha (13% of GDP of Odisha). The State of Odisha secured 3rd rank in terms of intensity of overnight domestic tourism, with an average of 541 trips per 100 households, as compared to the all-India average 418 trips per 100 households. Therefore, the tourism intensity in Odisha is 29 percent higher than the national-level tourism intensity (National Council of Applied Economic Research, 2015). The Government of Odisha has undertaken many historic reforms in all sectors of its economy for Ease of Doing Business in the State. It has implemented the momentous Right to Act 2012, the progressive Industrial Policy Resolution (IPR) 2015. These important steps have boosted the economy of the State and placed tourism in the forefront as a major factor in accelerating the progress of the State. The tourist arrival to the State has increased manifold in last decades. In last six years the tourist arrival to the State has shown an increasing trend which is a result of aggressive campaign undertaken by the State Tourism Department. 2 Tourist Visit In Odisha During Last 6 Years Year Domestic Foreign Grand Total 2010-11 77,70,741 53,212 78,23,953 2011-12 84,72,208 62,816 85,35,024 2012-13 92,91,734 65,522 93,57,256 2013-14 100,64,072 67,400 101,31,472 2014-15 110,51,351 72,215 111,23,566 2015-16 120,67,695 67,364 121,35,059 The present policy envisages an aggressive, dynamic and long term approach to achieve the growth potential in tourism by initiating identified policy measures, framing the required statutory framework, ensuring large scale investment support through professional management and private participation, establishing the required synergies among various sectors through appropriate institutional arrangements and focused intervention for improvement of value and quality in tourism sector. 2 VISION: To develop Odisha as the supreme tourist destination and to place it prominently on the domestic and global tourism map. 3 THE MISSION: a) To promote tourism in a mission mode for economic development, inclusive growth, employment generation, social equity, integration, resulting in eradication of poverty and raising the income levels of the people of the State. b) To promote the brand image of Odisha nationally and internationally. c) To give high priority to development and promotion of prime tourism products, conservation of heritage, natural environment, etc. d) Ensuring beneficial outcome to all the stakeholders. 4 THE OBJECTIVES: a. To promote Sustainable & Green Tourism with a view to create employment opportunities and to bring about socio-economic benefits to the community. b. To preserve, enrich and promote Odisha’s unique cultural heritage, natural resources and environment with a view to achieve inclusive development; addressing the regulatory & 3 tourism promotion/ development functions in Private Public Partnership (PPP) mode at all levels in an effective & well coordinated manner. c. To promote Odisha as one stop destination to experience its great history, culture society and natural beauty so as to boost foreign & domestic tourist arrival in the State. d. To promote circuit tourism in association with other States of the Eastern Zone of the country to facilitate easy arrival and movement of the tourist. e. To upgrade skill & professionalism and promote employment opportunities in tourism sector. f. To promote digital tourism. g. To promote responsible tourism and develop tourism products in an environment friendly manner. h. To promote barrier-free tourism. i. To promote (1) Beach Tourism, (2) Eco Tourism, (3) Buddhist Tourism, (4) Heritage Tourism, (5) Religious Tourism, (6) Knowledge Tourism, (7) Medical Tourism, (8) Travel Tourism, (9) Caravan Tourism, (10) Wellness Tourism, (11) Cruise Tourism, (12) Sand Art Tourism, (13) Adventure Tourism, in a mission mode. 5 STRATEGY: a. Inter-Departmental Support: Tourism requires a strong multi modal approach. With this objective in view, the State government will synergize all the activities of different departments and stakeholders to achieve the overall objective. b. Statutory Regulatory Framework: Apart from the necessary statutory framework for policy coordination, there is utmost necessity to ensure synergy at the field level. To achieve the objectives, similar statutory framework is required at the implementation level, in the form of local tourism councils/ bodies. The policy aims at enhancing the value of tourist destination in the form of improving local sanitation, making the destination beautiful by enforcing uniform facade, removing cable clutters and checking encroachments etc. The policy aims at bringing 4 synergy among the local bodies, police and public representatives to work in tandem, within a statutory regulatory frame work. The Tourism Advisory Committee (TAC) shall recommend to enforce these regulations from time to time. c. Development of Infrastructure: Development infrastructure in tourism sector is one of the critical components for developing tourism in the State. Government would strongly to provide an atmosphere & framework for private sector participation in infrastructure development to reinforce the efforts made by the Government in this regard. Both domestic & foreign private investment shall be encouraged to participate in joint venture or in Public Private Partnership (PPP) mode for development of long term infrastructure in the tourism sector. d. Land: Department of Tourism shall indentify & earmark suitable land parcels in important tourist locations for development of tourism projects. The detail land schedule reserved for the tourism projects shall be available in Departmental website which will be allotted to private sector investors through a transparent mechanism after studying techno-economic feasibility & employment generating potential of the concerned projects. e. Road Transport: Department of Tourism shall identify important state highways, roads connecting important tourist destination and recommend the appropriate department for widening, beautification & high-quality maintenance of these roads. The Government shall encourage private sector for providing tourist amenities centre like public convenience, parking, cafeteria, souvenir shop, medical facilities etc. alongside important roads. The State will encourage private sector investment for boosting the transport service for various categories of tourists. f. Air Connectivity: The State Government shall endeavour to have direct air connectivity to important cities and major tourist destinations of the country. State Government shall encourage 5 developing small air strips inside the state on PPP mode. Thrust shall be on providing more international air linkage, to Bhubaneswar by alluring Airlines through underwriting of tickets/ incentives or any other mode as may be necessary to increase foreign tourist arrival in the State. g. Rail Connectivity: The State Government shall pursue with the Indian Railway for expansion of railway network inside the State especially to the important tourist destinations. Efforts shall also be made to pursue Ministry of Railway for providing more superfast / luxury / special train to different important tourist destination of the State. The State shall encourage luxury trains in line of Palace-on-Wheels model in association with Indian Railway, Indian Railway Catering and Tourism Corporation (IRCTC) and other neighboring States. h. Quality Power Supply: Department of Tourism shall endeavour to ensure 24 X 365 power supply in important tourist destinations. The grid & Lilo line shall be strengthed to ensure quality power supply in important tourist destinations. i. Civic Amenities: Highest priorities shall be accorded to ensure healthy & sanitary conditions in all important pilgrim centres & tourist locations beaches through direct intervention by the Tourism Department, Urban Development Department, Public Health Department, Local Bodies, Non-Government Organisations & Corporate Bodies. Beach cleaning authority will be created to oversee the cleanliness of major beaches. j. Accommodation: Efforts shall be made to encourage private sector investors to create Star category hotels, convention centres, heritage hotels, eco camps by granting different fiscal incentives, single window clearances facilities, marketing supports, media campaign etc. 6 k. Eco-tourism: The State Government has created a eco-tourism cell under the Forest & Environment Department of the State Government. A separate eco-tourism policy has been launched for promotion of eco-tourism in the State. Eco-tourism shall be made more robust and popularized as an important means to promote tourism in the State considering its vast potential. l. Rural Tourism: The State Government shall identify model villages which are rich from the point of view of handicraft and handloom, rural life, social habits & culture. These villages shall be developed to model villages to provide unique experience to the tourist. m. Utilization of inspection bungalows and circuit houses & Government accommodations: Department of Tourism shall maintain an inventory of inspection bungalows, circuit house and other Government accommodations available under water resources, works, revenue, forest etc. and shall explore the possibility of developing them under PPP mode / any other mode for use of the tourist. n. Home Stay Facilities: Private house owners shall be encouraged to provide home stay facilities for the use of the tourist under bed and breakfast scheme. o. Ease of Doing Business: For speedy clearance of Tourism Projects single window clearance authority has been created which will issue deemed approvals as provided in Odisha Industries Facilitation Act, (OIFA) 2004. The Single Window Clearance Authority shall be made more effective, robust and more investor friendly. Right to service has been implemented in the state and the Department of Tourism shall rigorously implement the Right to Service Act for quick clearance of the projects. 7 p. Marketing & Promotion: Department of Tourism shall organize various tourism promotion events to attract tourists to the state. • The Department of Tourism shall participate in different leading national & international tourism fair and shall provide incentives to the tourism stakeholders to participate in international tourism events to increase tourists arrival in state. • Organize familiarization tours for leading tour operators, travel writers of the country and abroad to attract more foreign & domestic tourists. • Extensive outdoor marketing within the country & abroad which include signages in airports, branding of trains, hoardings in strategic locations etc. • Media campaign both in print & electronics within the country & abroad shall be done by the Government to attract more tourists to the State. • Brand ambassador will be appointed for strengthening the brand name of Odisha Tourism. q. Capacity Building: Capacity building in hospitality sector shall be the topmost priority to build highest form of professionalism to create a strong ambience of comfort, confidence and communication among the tourists. Department of Tourism shall encourage private sector investment in Tourism & Hospitality Sector Institutes for capacity building to ensure availability of more skilled manpower required in tourism sector. Efforts shall be made to synergize all government schemes and private sector initiatives to develop skill in Tourism and Hospitality sector. r. Public Awareness: The most important aspect of tourism development is to bring in the necessary behavioral and attitudinal change in the society to make it tourist friendly and create a strong receptive atmosphere. People’s participation through Panchayati Raj institutions, Urban Local Bodies, Co-Ops and NGOs shall be encouraged for development of tourism and to create public awareness to achieve a broader goal of high quality tourist services. 8 s. Wayside Amenities: The Government has taken a policy decision to establish modern wayside amenities to provide quality services to the highway and roadside tourists. More wayside amenities shall be developed by synchronizing the activities of various Government Department such as Works, Transport, Forest and other concerned Departments. t. Right to Service: The State Government have implemented the Right to Service Act 2012. The Department of Tourism have been brought under the Right to Service Act, which shall be rigorously implemented for timely clearances of all tourism projects. u. Buddhist & Heritage Tourism: The State of Odisha is known for its rich heritage. The State Government shall promote heritage tourism to propagate its rich culture and heritage among the people of the world. State Government shall promote Buddhist tourism in view of the historical significance of Buddhism in the State. Special Buddhist Circuit will be developed by linking all the Buddhist sites. v. Cruise Tourism: Considering the vast coastline, Chilika lake, long stretch of water bodies, lakes, there is vast scope for cruise tourism in the State. The State Government shall promote cruise tourism by bringing in modern cruises and technology. w. Religious Tourism: Religious tourism has vast potential in the State in view of the presence of historic temples and monuments which shall be developed in a big way in the State. x. MICE Tourism: The State houses major IT and ITES companies. The State shall promote meeting incentive conference and events tourism, to cater the need of multinational companies and NGOs. 9 y. Knowledge Tourism: The State has become the knowledge hub of Eastern India. Many centres of higher learnings, university, institutions of national and international repute have come up in the State. Large number of students, intellectuals visit the State for acquiring knowledge. The State shall promote knowledge tourism and facilitate activities of all stakeholders. z. Barrier-free Tourism: The State Government shall assiduously promote barrier-free tourism especially for differently-abled tourist. Incentives shall be provided to entrepreneurs / people for making innovation and setting innovative projects for barrier free tourism in the tourism sector. 6 DEFINITIONS 6.1 Tourism Unit: Tourism Unit means a legal entity under the relevant law, engaged or to be engaged in providing any service related to travel and tourism. Following units will be considered as Tourism Units: a) Star Category Hotels b) Heritage Hotels c) Apartment Hotels d) Motels e) Convention Centres f) Resorts g) Tented Accommodation h) Tourism & Hospitality Training Institutes i) Amusement parks / Water Parks / Theme Parks j) Adventure Sports k) Wayside Amenities 10 6.2 Effective date: Effective date means the date that starts after the gazette notification of Odisha Tourism Policy 2016. The operative period of the policy starts after the effective date. 6.3 New Tourism Unit: A ‘New Tourism Unit’ means a Tourism Unit which is set up and which commences commercial operation during the operative period of this Policy. 6.4 Existing Tourism Unit Undergoing Expansion: Existing Tourism Unit taking up expansion of more than fifty percent of its existing capacities (e.g. Rooms / Riders / Tents, etc.) after the effective date. Only one expansion project of an existing tourism unit will be eligible for incentive during the operative period of the Policy. 6.5 Commercial Operations: Date of Commercial Operations of a Tourism Unit is the date on which the Tourism Unit opens to tourists on a commercial basis, after due testing, trial running and commissioning under relevant Government rules. A committee consisting of District Tourist Officer, an officer from Department of Tourism to be nominated by the Government and representative of principal financing Bank of the project shall certify the date of start of commercial operation. 6.6 Eligible Tourism Unit: New Tourism Unit and Existing Tourism Unit Undergoing Expansion during the operative period of the Policy would be considered as Eligible Tourism Units as defined in Para 6.3 and 6.4. 6.7 Apartment Hotel: Apartment Hotel unit should have facilities as per the prevailing Guidelines for Apartment Hotels laid down by the Ministry of Tourism, Government of India. Such Apartment Hotels should obtain necessary category certification from the competent authority. 11 6.8 Tented Accommodation: Tented Accommodation unit should have facilities as per the prevailing guidelines for Tented Accommodation as laid down by the Ministry of Tourism, Government of India. Such Tented Accommodation should obtain necessary category certification from the competent authority. 6.9 Tourism & Hospitality Training Institute / University: The institute / university must be offering tourism / hospitality courses that are recognized / certified by regulatory authorities. 6.10 Mega Tourism Unit: New projects capable of creating new employment of more than 150 persons with investment of Rs.75 crores and above (excluding the cost of land) will be construed as Mega Tourism Units. Units which are set up and which commence commercial operations during the operative period of this Policy will only be eligible under this category. The proposals of Mega Tourism Units would require due approval of the Tourism Advisory Committee (TAC). Hotels and Resorts, Multiplexes and Malls shall be excluded from the definition of Mega Tourism Unit. 6.11 Theme Park: Theme Park should be based on a single or series of themes having a plot measuring atleast 10,000 sq.m. (about 2.5 acres). It may have amusement rides, water slides, accommodation (at least ten lettable rooms), restaurant, theatre, shopping area, activity area and theme areas. It is, however, not mandatory to have all these features. 6.12 Hotel: Hotel projects should have facilities of 1 to 5 star categories hotel as per the prevailing guidelines of the Ministry of Tourism, Govt. of India. Such hotels should obtain category certificate from the competent authorities. These units should have a minimum of 20 let 12 table rooms with attached bathrooms. The hotels should have adequate provision of toilets for visitors. Size of the rooms and bathrooms, AC facilities should be as per the norms prescribed by the Department of Tourism, Govt. of India for such hotels. 6.13 Resort: The Resort project should have a minimum of 20 lettable rooms with attached bathrooms. Unless it is a hill station or a beach or a location, which, in the opinion of the Department of Tourism, does not require air conditioning, at least 35% of the rooms should be air conditioned. The bathroom carpet area should measure at least 3.5 sqmt. It should have restaurant / dining hall with a seating area of minimum 40 sqmt. (excluding kitchen and storage). It should have a telephone with STD facility. The plot on which resort is located should admeasure at least 10,000 sqmt. It should have, on its plot, a minimum open space (unbuilt area) of 6,000 sqmt. It should have at least 4 of the following facilities. • Indoor games (e.g. Table – Tennis, Squash, Billiards, Bowling Alley, etc.). with a minimum built up area of 25 sqmt. • Conference room (Minimum Carpet area of 30 sqmt.) • Swimming pool • Tennis or badminton court or golf or other outdoor games area. • A health club (minimum built-up area of 20 sqmt.) • A lounge (admeasuring at least 35 sqmt.) 6.14 Health Farm: The Health Farm should be located in an area, which is free from pollution and noise, and have a generally salubrious and health-promoting environment. There should be at least 20 lettable rooms with attached bathrooms. It should have at least six of the following facilities. • Health Club • Gymnasium • Yoga/Meditation Area • Outdoor Exercise Areas • Indoor Games • Outdoor Games • Swimming Pool • Classroom 13 • Jogging Tracks • Horse Riding facility It should include a farm to grow fruits, vegetables, herbs, and grains (admeasuring at least 500 sqmt.). It should be located on a plot admeasuring at least 5,000 sqmt. It should have medical, paramedical personnel, alternative system of medicine specialist, diet specialist, and such other full time staff of at least two persons. 6.15 Motels and Wayside Amenities: The Motel Project should be located on a National Highway, State Highway or Main District Road (MDR). It should have at least 4 lettable rooms and all the lettable rooms should have attached bathrooms. The plot on which the motel is located should admeasure a minimum of 1,500 sqmt. It should have restaurant/dining hall with sitting area of minimum 30 sqmt. (excluding kitchen & storage). The double rooms and single rooms should have minimum carpet areas of 12 sqmt and 10 sqmt respectively. The bathroom carpet area should admeasure at least 3 sqmt. It should have public toilet and first aid centre. It should have car parking area @ 5 sqmt per room. The rooms should have adequate furniture, fixtures and linen. The ownership/lease of land and land use should be in order. Wayside amenities will be a common facility centre on the National Highways, State Highways, and Major District Roads. They should ideally have (a) Food Plaza; (b) Public Convenience; (c) ATM/Banking; (d) Emergency/Medical Facilities; (e) Communication Centre; (f) Petrol Filling Station and Auto Services. For wayside amenities to be eligible for these incentives, they must have (a), (b), (d) and (e) among the facilities mentioned above. 6.16 Water Sports: Water sports projects should be set up at a beach or lakeside or riverside along with a pontoon/jetty. It should offer at least two water sports. Parasailing, water-scooters, hovercraft and water-skiing are examples of such facilities. In addition to investment in boats and outboard motors, it should make an investment of at least Rs.20 lakh in water sports equipments. It should have adequate changing rooms, showers, lockers and 14 separate toilet blocks for ladies and gents. It should have a restaurant. It should have trained staff for implementation of safety norms prescribed by the Government. 6.17 Houseboat: House boat should be set up at backwater, lakeside, reservoir, riverside location identified by Department of Tourism. It should offer at least one room facility, with on board restaurant in motorized boat, satisfying the safety norm prescribed by appropriate authorities. Houseboat project includes provision of jetty/ pontoon, parking, and off-shore infrastructure. It should have trained staff for implementation of safety norms prescribed by the Government of Odisha. 6.18 Art & Craft Village: The Art and Craft village project must be on a minimum one acre compact land with facilities like space to work for at least 10 artisans, an exhibition area of not less than 1000 sqft, to display different crafts, a multipurpose hall for folk shows, performing arts and film screening etc. A restaurant and toilet blocks should also be provided. 6.19 Golf Course: A Golf Course Project should have a minimum of 9 holes. The land area should not be less than 10 Hectares. The design and drainage should be so worked out that there is no water logging. There should be a reliable system for adequate water supply. It should have a satisfactory club house. It should allow easy access to tourists, who are not its members; to play golf and use other facilities and the charges in this regard should be transparent and consistent. Adequate parking for at least 50 vehicles and clean public toilet facility must be available. 6.20 Camping and Tent Facilities: Camping and tent facilities should have clear ground admeasuring at least 1,000sqmt. It should have tented accommodation capacity for at least 20 persons. There should be a minimum of 10 tents. The gross carpet area of tents should admeasure at least 200 sqmt. All the tents should have attached toilets. The tents should be put on a platform raised to 15 a minimum of 2.5 feet above the ground. The tent site should have adequate security. The site should have eco-friendly structures admeasuring at least 200 sqmt. for such purposes as food, recreation, relaxation and lockers. It should have adequate electricity, water supply, sewerage disposal drainage and toilet facility. Space for own tents of tourists should also be available. 6.21 Amusement / Theme Park: An Amusement Park should have at least 8 amusement rides. There should be a minimum investment of Rs.50 lakh in amusement rides/aids. This pertains to the cost of equipment alone. It should have a minimum area of 20,000 sqmt. 6.22 Aquarium: An aquarium should have minimum 1,000 cubic meter water holding capacity and should have at least 10 exhibits. It should be open to public. It should have trained supervisors for operation and maintenance of the livestock. It should have restaurants, adequate parking, and separate toilet blocks for ladies and gents etc. 6.23 Water Park: A Water Park project should have minimum 5 acre compact land and minimum of five water sites. It should have the capacity to handle at least 100 slides simultaneously. It should have trained supervisors for implementation of safety norms. It should have restaurants and adequate changing rooms, lockers, showers and separate toilet blocks for ladies and gents among other. 6.24 Ropeway: The Ropeway should be mechanized and motor driven. The horizontal length may be 500 meters or more (but can be slightly less if the location demands so). It should be comfortable for the passengers and noise should be within permissible limits. It should have capacity to carry minimum 200 passengers per hour. The cabins should leave at brief intervals so that transportation is continuous and waiting time is minimum. It should have thyristor control of main drive motor or comparable device to ensure smooth 16 acceleration and deceleration. It should have an emergency brake in addition to the normal brakes. The cabins should be sturdy and aesthetic. It should have full capacity generator set to drive the ropeway in case of power failure. The facilities should be created in compliance with the applicable security norms. 6.25 Heritage Hotel: A Heritage hotel should be a palace, a haveli, a darbar-grih of any building, built in a traditional style, prior to 1950. The façade, architectural features and general construction should have the distinctive qualities, ambience, and décor consistent with a traditional lifestyle. It should have minimum 10 lettable rooms. The facilities and the features along with the services should be as per the guidelines of the Department of Tourism, Government of India as applicable from time to time. 6.26 Convention Centre: A Convention Centre should be located on a plot admeasuring at least 5,000 sqmt. It should have capacity to seat at least 750 persons in the central column less hall. The capacity should be so organized (partition-able) that it is possible for at least 5 separate conference events to run simultaneously.. At least 75% of the convention centre's capacity should be air-conditioned. The Convention Centre should have sufficient parking facility (minimum 2 sqmt per person). All conference/convention areas should be equipped with state-of-the-art convention facilities including modern public address system, slide projection, video screening and such other facilities. It should possess its own equipments. It should have adequate arrangement for secretariat support with Fax, e-mail and photocopying facilities and first aid centre. It should have a restaurant, cafeteria with adequately covered ,comfortable area to cater to at least 500 persons simultaneously. The area excluding kitchen, should admeasure at least 500 sqmt. The quantum of such facilities should be consistent with the size of the complex. 6.27 Caravan Tourism: Caravan Tourism may be motorized/vehicle-based. It should have capacity to handle simultaneously at least 30 participants, if it is operated with the aid of motorized vehicles. 17 It should operate for at least three months in a year. It should have operated for at least three months before seeking the approval of the DoT. 6.28 Adventure Tourism Projects: Adventure tourism projects should have required equipments and trained staff to maintain and run the activity. All required permissions from various authorities must be obtained. Minimum facilities like restaurant (wherever required), drinking water supply, staying arrangements (wherever required), toilet etc. should be provided. 6.29 Medical Tourism: Medical Tourism is a form of tourism, wherein medical institutions / hospitals shall be allowed concession under this policy to attract foreign tourists who may visit for treatment and avail post treatment tours to different tourist places. 6.30 Other Projects: Other projects not falling into any of the above categories will be considered as tourism project subject to their approval by the Tourism Advisory committee. 7 INTERVENTIONS: 7.1 New investment: The Tourism Policy envisages the development of tourism infrastructure through collaboration between the government and the private sector. The Tourism Policy 2016 encourages private investment and provides attractive incentives for new investment in tourism sector.The implementation of various provisions covering incentives, concessions etc. will be based on the detailed operational guidelines / statutory notifications by the Department of Tourism (DoT). 7.2 Land Bank: The State Government with the objective of establishment and promotion of tourism has developed a robust land bank at key tourist locations throughout the State. Various parcels of land suitable for development of tourism projects and currently being held by 18 General Administration (G.A.), Revenue, Odisha Industrial Infrastructure Development Corporation (IDCO) & various other government agencies has been earmarked & reserved for tourism purpose. The land so reserved will be allotted for tourism project as per IPR 2015 rate as applicable. The Land Bank is meant to: • optimize the latent potential of land available all across the state and use it for development of tourism infrastructure. • and facilitate investors to get land for tourism projects. Though the DoT has developed a Land Bank, the efforts to identify more land shall be a continuous process. DoT / District Tourism Promotion Council (DTPC) shall prima facie identify lands / sites appropriate for tourism development through site visits, site studies and assessment of tourism development potential in the area. The identified land parcels shall be reserved in the form of a Land Bank for development of appropriate categories of tourism projects as identified by DoT. The details of the Land Bank for tourism projects would be made available on the websites of DoT and the concerned district administration. The role of DoT shall be of a facilitator and would be the first point for receiving applications for development of Tourism Projects on the land identified through the Land Bank. On receipt of applications from private entrepreneurs, DoT shall facilitate the grounding of the tourism project. The disposal of the land / property shall be in accordance with the decision of the appropriate Committee to be formulated by the Department of Tourism. 7.2.1 Land Recommendation Committee: A Committee (Land Recommendation Committee) shall be formed for allotment of land parcels from the Land Bank. The Land Recommendation Committee shall meet at least once in every three months and shall comprise – • Chief Secretary, Odisha • Secretary, Department of Tourism - - Chairman Member Convenor • Principal Secretary, Department of 19 Revenue & Disaster Management - Member • Special Secretary, G.A. Department - Member • Concerned RDC - Member • CMD/MD,IDCO - Member • Collector of the concerned district - Member • Director, Department of Tourism - Member DoT shall act as the secretariat for the Land Recommendation Committee. 7.3 Human Resource Development / Capacity Building: This policy aims to streamline and strengthen the human resource development activities which include; capacity building programs, sensitization of stake holders in tourism industry and making available trained manpower for hospitality sector. This will involve – • Setting up of new Hotel Hospitality and Hotel Management institutes/Universities through private participation. • Industrial Training Institutes/Polytechnics would be encouraged to introduce tourism related courses for subordinate staff of hotels / resorts / motels / lodges, caterers, guides, cab and tourist coach drivers to enhance skills. • Institutions running management courses in the state will be encouraged to offer Hospitality and Travel Management related courses. Institutions / NGOs carrying out sensitization programs related to tourism would be encouraged. • Short term courses relating to capacity building for hospitality industries in rural area with support of State Institute of Rural Development. 7.4 Safety & Security: The DoT has established seven special Tourist Police Stations in the State in major tourist destination. Department of Tourism (DoT) envisages ensuring safe tourism through setting up of more Police Stations, provision of dedicated police personnel at major tourist destinations, life-guards at beaches in coordination with local NGOs and SHGs. It shall be the endeavor of the Government to pre-empt and prevent abuse/ exploitation of women and children in and 20 around tourist destinations. For ensuring the safety and security of tourists visiting the tourism destinations across Odisha, the Tourism Policy, 2016 provides for the following measures. DoT shall take steps to employ personnel, preferably ex-servicemen, for provision of security to tourists in specific tourism destinations. DoT shall also provide appropriate training to the selected personnel for providing better services to tourists. DoT shall organize training and sensitization programs for policemen posted at key tourism destinations in association with the Department of Home for ensuring that policemen empathize with genuine complaints and grievances of tourists. In order to prevent exploitation of women and minors in any form, DoT, in conjunction with the local police administration, shall take proactive steps to prevent such abuses. 7.5 Clean Tourism Sites Campaign. As a part of Clean India Campaign, the Tourism Department shall endeavor to launch special drive for making the tourist destination clean. The Tourism Department shall set up a beach cleaning authority comprising prominent persons having experience in the field. The Tourism Department shall involve different tourism stakeholder to take forward this initiatives. Special sensitization programme including awareness programme through electronic media shall be launched for this purpose. The Department of Tourism has started mechanized cleaning in Puri Sea Beach. Similar cleaning operations shall be made in all the Sea Beaches like Gopalpur, Talsari, Chandrabhaga, Ramachandi, Chandipur & other important tourism sites. The beaches in the state of Odisha are famous for their beauty and efforts shall be made to keep them clean and beautiful for the tourist. 7.6 Odisha Tourism Development Corporation (OTDC) • The Odisha Tourism Development Corporation shall be modernised and strengthened to make it a more effective tool for promotion of tourism. • To develop and promote Odisha as one of the premier destination of the country and to adopt such methods and devices necessary to attract tourists in large numbers. 21 • To provide / operate quality tourism infrastructure on its own or through appropriate PPP structures. • To act as facilitator for development of tourism in the State. • Continue with the existing properties with improved facilities, services and value addition. • Promoting star category hotels and other facility as green field project through private participation. • Marketing of lesser known tourist destination to bring it to the lime light through package tours and providing basic amenities. • Providing a total travel solution to the tourists visiting the State. • Selective privatization of the existing Units for profit optimization. • Promoting Odisha as a favoured destination in general and OTDC hotels as favoured host amongst the tourist through extensive marketing, value addition, quality infrastructure and improved services. 7.7 Tourism Units to avail incentives / subsidy: A new Tourism Unit should be opened to all and shall not be confined to exclusive use of members of any group or club or any such other restrictions. A new tourism unit or an expansion of an existing tourism unit will be eligible for incentives provided they satisfy the following conditions: • The new unit should obtain registration with the concerned registering authority to be detailed by the DoT. • The new project should have separately identifiable capital investment and should not be an extension of the existing project. The new project will not lose its eligibility, if the utilities of existing units for water, electricity, steam, pollution control, central facilities etc. are extended to the new projects. Expansion of existing project will be eligible for incentives, provided the existing tourism unit increases its investments in fixed capital or capacity by at least 50% as elaborated in Para 6.4. The existing tourism properties to be developed on PPP mode will be eligible for fiscal incentives provided, the private partner fulfill the minimum development plan prescribed in the 22 Lease-cum-Development Agreement and the property is further augmented through investment in fixed capital or capacity by at least 50% of the existing capacity + prescribed minimum development plan. 7.8 Tourism Undertaking: ‘Tourism Undertaking' means a legal entity in the form of a registered company under the Companies Act, 1956, a Partnership firm, a Registered Trust, a legally registered Co-operative society or an individual proprietary firm engaged or to be engaged in one or more tourism projects. The proposed tourism facility should be open to all and shall not be confined to the exclusive use of members of any group or club or any such other restrictions. 7.9 Eligible Capital Investment for incentives: The following investment shall be considered eligible for incentives. • Payment made towards registration charges of land. • Building constructed for providing specific tourism facilities/services. The actual expenditure incurred and paid for construction of building as per the norms will only be considered. • Other construction such as boundary wall, landscaping and any other project specific construction. • Plant and machinery • Interior furnishing • Electrical installation / renewable energy installation • Furniture and fixtures • Kitchen equipments • Sewage Treatment Plant (STP) • Generator and Air Condition plant / AC unit 7.10 Ineligible Capital Investment: The following investment shall not be eligible for incentive. • Cost of land • Working capital • Goodwill 23 • Commissioning fees • Royalty • Pre-operative expenses • Second hand plant and machinery, furniture fixtures, electrical installation etc. • Interest capitalized • Trucks, cars, vans, trailers and other transport vehicles • Consumables, crockery and utensils, bed linen • Technical/Consultant fees • Any construction which is nature of real estate development i.e. shops, flats, offices etc. meant for sale / lease / rent. 7.11 Eligible Units (Tourism Projects) for availing incentives: • Hotels of star categories • Apartment hotels • Heritage hotels, resorts, health farms and health & wellness spa. • Motels, wayside amenities and public amenities at tourist sites, • Theme based entertainment centre, Amusement park, Aquarium, Aqua Park, Multiplexes (Cinema halls) of at least three (3) screens • Adventure sports, beach sports and water sports, • Art and craft Villages, Craft and souvenir shops at tourist sites excluding manufacturing, development of souvenirs and artisan hubs • Golf courses • Camping, Caravan, Tents and other temporary accommodation facilities developed for tourism purposes • Aerial Ropeways • Convention centers, • Adventure Tourism projects • Cruise boats, Houseboats • Eco-Tourism projects / Cruise Tourism projects / Wellness Tourism projects • Adventure Tourism projects / Knowledge Tourism projects / Buddhist Tourism projects / Heritage Tourism projects • Wildlife safari • Film city • Medical tourism (only the Joint Commission International (JCI) accredited Hospital) • Exclusive Tourism & Hospitality related Institute / universities 24 • Other Projects approved by the Department of Tourism, Government of Odisha or Ministry of Tourism, Government of India. 8 FRAMEWORK FOR INCENTIVES AND OTHER SUPPORT MEASURES FOR TOURISM PROJECTS: To attract private sector investment, it is envisaged to offer both financial & non-financial incentives to different tourism projects. 8.1 Financial Incentives: 8.1.1 Allotment of land: Land is the most important ingredient in setting up of a tourism unit. The land for tourism units will be allotted at concessional rates as per the provision of IPR 2015 or as per the guidelines to be fixed by the Government from time to time. 8.1.2 Capital Investment Subsidy: To encourage investment in tourism infrastructure and tourism projects, investment subsidy is envisaged for new Tourism Projects. All eligible tourism projects as per Para 7.11 with investment not below Rs.20 lakh shall be eligible to get capital investment subsidy. The capital investment subsidy is envisaged as follows: a) Quantum of Capital Investment subsidy Eligible Capital Investment Admissible Subsidy Maximum (excluding the land cost) Limit Investment upto Rs.50 crore 20% Rs.10.00 Crore Investment above Rs.50 crore 20% Rs.15.00 Crore Tented accommodation (with minimum 30% Rs.0.15 Crore investment of Rs.0.20 crore) Equipment worth Rs.1 crore and above 20% Rs.0.50 Crore for Adventure & Water Sports • As percentage of Eligible Capital Investment b) Additional Subsidy of 5% will be provided to following projects:- (i) New Tourism Projects around Chilika lake, KBK, Kandhamala and Gajapati District and any new places or districts as may be necessary to be notified by the Government from time to time on the recommendation of Tourism Advisory Committee. Considering the influence zone of Chilika, the exact location / 25 distance from higher water level of the Chilika lake within which tourism projects would be considered for incentives will be decided by the TAC. (ii) New Tourism Projects owned and managed by women entrepreneurs (with minimum equity participation of 51% in the entity), those belonging to SC/ST categories and the differently-abled will be entitled to an additional 5% subsidy over and above the ‘Admissible Subsidy’. (iii) In all the above mentioned cases, the total subsidy available shall be subject to the ceiling prescribed under ‘Maximum Limit’ mentioned in Para 8.1.2(a). (iv) The eligible units after one year of commencement of commercial operations of the project will be eligible for availing capital investment subsidy. 8.1.3 Interest subsidy: All new eligible tourism units as per Clause 7.9, 7.11 shall be eligible to get interest subsidy as per the following rates for a period not more than 5 years provided the concerned promoter(s) shall not have defaulted to Odisha State Financial Corporation (OSFC )/ Industrial Investment Promotion Corporation of Orissa Limited (IPICOL) / SIDBI / banks / public financial institutions / other Government Agencies in payment of interest & installment in connection with any other commercial venture with which the concerned promoter is directly or indirectly associated. Interest subsidy @ 5% per annum subject to maximum of Rs.1 crore for the entire period of 5 years. This subsidy will be available to eligible tourism units after one year from date of commencement of commercial operations of the tourism unit maximum up to five years. 8.1.4 Stamp Duty exemption: All new Tourism Units shall be eligible to get 100% exemption in Stamp Duty on purchase of land for the project. Such reimbursement shall be made after commercial operation of the project. 26 8.1.5 Reimbursement of land conversion charges: All tourism new projects shall be eligible to get 100% reimbursement of the land conversion charges. Such reimbursement shall be made after commercial operation of the project. 8.1.6 Reimbursement of VAT: New tourism projects shall be eligible for reimbursement of 100% of VAT paid for a period of 7 years from the date of commercial operation limited to 200% of cost of plant & machinery / 100% of the project cost whichever is low in a tapered manner provided that the VAT reimbursement shall be applicable only to the net tax paid after adjustment of Input Tax credit. This provision will be suitably replaced / modified after Goods & Service Tax is introduced. 8.1.7 Reimbursement of Entertainment Tax: New Multiplex Cinema halls of at least three (3) screens with a minimum capital investment of Rs. 3 crore, with modern projection system, sound system, air conditioning etc., will be reimbursed 100% Entertainment Tax for a period of five (5) years. Similar benefits shall be extended to other eligible tourism projects like Public Aquarium, Aqua Park, Amusement Park etc. 8.1.8 Energy: New Tourism Units will be exempted from payment of electricity duty up to a contract demand of 5 MVA for a period of 5 years from the date of availing power supply for production. To encourage energy efficiency, a onetime reimbursement of cost of energy audit of the new unit shall be provided up to a maximum of Rs.1.00 lakh subject to achieving energy efficiency to be certified by credible third party agency. 8.1.9 Reimbursement of Entry Tax: New Tourism Units shall be eligible for 100% reimbursement of entry tax on acquisition of plant & machinery till the date of commercial operation. New tourism units shall also 27 be eligible for 100% reimbursement of entry tax on purchase of raw material for a period of 5 years from the date of commercial operation subject to a maximum ceiling of 100% of cost of plant & machinery. This provision will be suitably replaced / modified after GST is introduced and implemented. 8.1.10 Employment cost subsidy: 75% reimbursement (in case of male worker) & 100% reimbursement (in case of female workers) of expenditure on account of employer contribution towards ESI & EPF scheme for a period of 5 years shall be made in respect of skilled & semi-skilled workers engaged as regular employees who are domicile of the State. 8.1.11 Environmental protection infrastructure subsidy: New tourism units shall be eligible for reimbursement of 20% of the capital cost of setting up effluent treatment plant / sewerage treatment plant subject to a maximum of Rs.20 lakh. Such reimbursement shall be made only after commercial operation of the project. 8.1.12 Training Subsidy: For every person trained & newly recruited in tourism project, the training cost shall be reimbursed @ Rs.2000/- per employee provided such training is imparted within 3 years of the commercial operation. 8.1.13 Tourist Transport : The State will facilitate the provision of adequate quality transport services for tourists. As such 75% exemption from registration charges and 50% concession from payment of permit charges shall be allowed for new air-conditioned coaches having minimum seating capacity of 25 seats, registered as contract carriage and operating in notified tourist circuits. The Department of Tourism shall notify the tourist circuits for the purpose from time to time. 28 8.1.14 Participation in overseas Tourism Events: DoT shall provide incentives to the tourism service provider of State for participating in overseas tourism events. The incentive shall be limited to 50% of the space rent actually paid and travel expenses incurred by the tourism service provider of the State subject to maximum of Rs.75,000/- for each event. Such concession shall be limited to two events in one financial year for any agency. The tourism service provider approved by Govt.of India, Ministry of Tourism fulfilling the eligibility criteria prescribed by Ministry shall be eligible to get additional reimbursement of travel expenses of 4 more additional events. The admissibility of travel expenses shall be as per the guideline of Ministry of Tourism, Government of India and the maximum ceiling shall be Rs.2.5 lakh per annum. 8.1.15 Film shooting subsidy: To encourage shooting of feature films in important tourist locations and thereby highlighting different tourist destinations of the states, incentive will be allowed for shooting of feature film in the State of Odisha. As such 75% of the actual expenditure incurred on accommodation in hotels of Odisha during such shooting shall be reimbursed subject to a ceiling of 10 lakh. This incentive shall only be allowed to film which is approved by Central Board of Film Certification (CBFC). 8.1.16 Kiosk in important tourist centers: Tourism Department will create Kiosk in important tourist centers for sale of souvenir, handicraft items, tea stall & other utility shops and allot them to unemployed youth of the locality including the existing unorganized vendors at concessional rent / fee. Tourism department will bring out detail allotment procedure & guideline of such Kiosk by way of Notification. 8.1.17 Subsidy is envisaged in the policy as a means of incentives to encourage private investment in tourism sector. While extending incentives, subsidies & concessions, the total financial incentives for any tourism unit shall not exceed the eligible capital investment in the projects (as defined in Para-7.9 of the Tourism Policy). 29 8.2 Special Tourism Zone: Many regions of the state have huge tourism potential. To have more focused intervention, it is proposed that the state tourism promotion council will identify and notify such regions as Special Tourism Zones. The state government shall develop quality infrastructure like roads, sanitation, power supply and water supply through convergence of resources in the special tourism zone. The state tourism promotion council may allow separate incentives in the identified zone for specific time period. 8.3 Non-financial Incentive: In addition to fiscal incentives, new tourism units will benefit from a number of other support mechanisms of the Government. • Tourism department will provide facilitation in obtaining various permissions and clearances required from statutory bodies like CRZ, Municipal/local bodies, Airports, Pollution Control Board, etc. on best effort basis. • The Department will make use of the provisions of Single Window, Escort Officer, etc. to fast-track the clearance of tourism projects. • The Government will assist in promotion of private tourism projects at the national and international level. For this purpose opportunities to participate in Road shows and Trade Fairs, link from government websites, partnership for hosting events and activities etc. by designing suitable modalities would be provided. • Facilitating online reservation of hotels / vehicles/ tour packages of the state tourism stakeholders. • Non-financial performance oriented incentives to tour operators, guides, taxi and auto drivers by way of familiarization tour, training etc. 9 ADMINISTRATION OF INCENTIVES: 9.1 Procedure for applying for incentives: Department of Tourism, Government of Odisha shall be the Implementing Agency for administration of incentives under this Tourism Policy. Detailed operational guidelines shall be issued by the Tourism Department. All Tourism Units undertakings desirous of availing any incentive under this policy must be registered with the Department of Tourism. The projects will be scrutinized by Tourism Department and after scrutiny; provisional registration shall be issued adopting the following procedure. • Tourism Department shall give Provisional Registration Certificate in the first instance up to 3 years to the Eligible Units. 30 • If such a unit is not in a position to complete the project and start commercial operations during the initial validity period, it may apply for time extension along with its progress report. The administrative department may, after examining the difficulties experienced by the individual unit in implementing the project and also recording the reasons, grant extension for a period up to 2 years. • The units which are unable to go operational after the time extension will have to explain to the Government the reasons for the delay. This explanation will have to be forwarded by the District Tourist Officer to the Commissioner / Director of Tourism, who will carry out physical inspection of the projects and report to the tourism advisory committee. The committee will then take a decision on further time extension based on this report and recommend its views to the government for taking necessary steps. 9.2 Illustrative procedure for claiming incentives: The Eligible units along with the provisional certificate shall apply to DoT, within 180 days after the commencement of commercial operation of the project, for permissible benefits along with necessary documents. Department of Tourism on receiving the information and documents will scrutinize it and issue Eligibility Certificate and the Certificate of Entitlement and put proper date of effect so as to enable the unit to avail the incentives. Step-I Step-IV Step-VII Eligible Units will apply for If a unit is not in a position to Tourism Department shall the incentive to complete the project during 3 scrutinize the documents and Department of Tourism years, it may apply for after field visit issue Eligibility extension. Certificate, if eligible. Step-II Step-V Step-VIII DoT will scrutinize the If agreed, Tourism department Based on the Eligibility applications and issue a may grant an extension, Certificate, the Department of Provisional Registration (maximum upto 2 years). Tourism shall in turn issue Certificate (PRC) Further time extension by Certificate of Entitlement and Tourism Advisory Committee. put proper date of effect for availing benefits. Step-III Step-VI PRC shall be valid for up to The Eligible Units shall inform 3 years in the first instance Tourism Department within 180 days of the commencement of commercial operation of the project 31 The unit shall remain in commercial operation continuously for a minimum of 5 years from the date on which benefits have been availed. In cases, where the operation has been discontinued due to any reason within the period of 5 years mentioned above, the unit shall be required to refund the incentives along with interest @ of 2% per month or any other penal interest prescribed by the DoT. The unit, after getting the eligibility certificate, must submit quarterly progress details to the DoT of the incentives availed during the eligibility period. Any excess claim of incentives will be recovered with interest of 2% per month or any other penal interest prescribed by the DoT. 10 INSTITUTIONAL MECHANISM FOR TOURISM DEVELOPMENT: 10. 1 State Tourism Promotion Council: The State Tourism Promotion Council (STPC) will be constituted, as follows to act as the Apex Body to guide and monitor the development of Tourism in the State. Chief Minister Minister of Tourism Minister of Forest & Environment Minister of Transport Chief Secretary of Odisha Development Commissioner Secretary, Home Secretary, Finance Secretary (Tourism) Secretary (Forest & Environment) Secretary (Transport) Secretary, Handloom & Handicrafts General Managers of Railway Divisions covering Odisha Senior representative from FICCI Senior representative from CII Representative from Airport Authority of India Representative from 2 major airlines operating in the state Chairman Member Member Member Member Member Member Member Member Convenor Member Member Member Member Member Member Member Member (nominated by the Secretary, Tourism) Representative from IATA / HRAO Representative from IATO/ TAAI Two leading hoteliers (nominated by the Secretary, Tourism) Representative of ASI Director, Department of Tourism Member Member Member Member Member 32 The nominated members shall have a maximum tenure of 3 years unless renewed by the Secretary, Tourism. The STPC shall meet at least once in 12 months. The State Tourism Promotion Council will review & monitor, the implementation of the Policy and suggest changes in the policy frame work. 10.2 Tourism Advisory Committee: A Tourism Advisory Committee (TAC) shall be formed for facilitating development of tourism in the state. The Tourism Advisory Committee would be headed by the Chief Secretary, Government of Odisha and will have the role of advising the State Tourism Promotion Council on policy matters, strategy for development of tourism in the state, inter-departmental coordination, recommendations etc. The Tourism Advisory Committee will have following members. 1. Chief Secretary – Chairman 2. Development Commissioner - Member 3. Secretary (Home) - Member 4. Secretary (Tourism) - Member Convenor 5. Secretary (Revenue) - Member 6. Secretary (Finance) - Member 7. Secretary (Forest & Environment) - Member 8. PCCF (Wildlife) - Member 9. Director (Tourism) - Member 10. Managing Director (OTDC) - Member 11. Representatives of other departments, agencies and organisations to be nominated by the Government from time to time. 10.3 Single Window Clearance Authority: There shall be a 3-tier Single Window Clearance Authority (SWCA) for clearance of private sector tourism projects as enumerated below - • Investment up-to Rs. 50 crore - Special Single Window Clearance Committee (SSWCC) shall be constituted under the chairmanship of Secretary, Tourism; Govt of Odisha.. • Investments above Rs.50 crore and up to Rs.1000 crore – State Level Single Window Clearance Authority (SLSWCA) members as constituted under the Odisha Industries Facilitation Act (OIFA) 2004. 33 • Investment above Rs 1,000 crore - High Level Clearance Authority (HLCA) headed by the Chief Minister with members as constituted under the Odisha Industries Facilitation Act (OIFA) 2004. DoT will provide secretarial assistance to the SLSWCA. The SLSWCA shall have the power to direct concerned departments or authorities to issue required clearances within the specified time limit, subject to compliance of the provisions of the applicable Acts and rules or orders and instructions in force. The SSWCC \ SLSWCA shall carry out the following functions: • Issue approvals of projects as required under the appropriate rules as and when necessary. • Issue deemed approvals as provided in OIFA as and when necessary. • Review and monitor the processing of applications cleared earlier and sent to competent authorities. A Nodal Officer would be appointed / designated from DoT, to support the SLSWCC and liaise with the District Level Nodal Agencies (DLNA) under the OIFA Act. The Nodal Officer would receive all applications forwarded from IPICOL / the DICs (if the DICs have been approached). These would be put up by the Nodal Officer before SSWCC for approval. 10.4 District Tourism Promotion Council: Every district will have a District Tourism Promotion Councils (DTPC). It shall act in close coordination with Department of Tourism. Its main functions shall be – • Identify land parcels for tourism development in the district. • To act as the nodal agency and clearing house for ideas and information related to tourism at the district & sub-district level. • Facilitate convergence of resources of various agencies for the development of tourism infrastructure. • Development and updation of tourism information for districts which may also be uploaded in the district websites. • Promote the development of tourism master plans for each district in coordination with other government agencies. 34 • Skill profiling of local population to create lists for guides, freelancers, photographers, home-stay addresses and develop a tourism service provider database and clear awareness among the general public on tourism related matters. • Contribute to the publicity and promotional material of DoT and encourage/facilitate travel writers, media for publicizing places of tourist interest of the district. • Prepare the event list at the district level for tourism purposes. • Organize and facilitate training programs for the benefit of stakeholders in the tourism industry on chargeable basis • Facilitate the formation of local tourism destination development bodies with local community participation for development of tourism assets. • Identify, develop and lease out land for parking and other tourist services where user charges can be a source of revenue. • Facilitate and support the development of eco-tourism societies. • Develop economically viable Tourism Projects. • Licensing, regulation and accreditation of tourism ventures as per DoT guidelines • Mobilize and enlist the local community stakeholders for specific areas / tourism destinations as per requirement. The Revenue Divisional Commissioner shall be the Patron and the District Collector shall be the Chairman of DTPC .The DTPC shall have an Executive Body which shall be responsible for the daily business & affairs of the Council. The terms and conditions shall be notified separately by the Government. 10.5 Executive Body of DTPC: The Executive Body shall carry out the business and affairs of the DTPC. The Executive Body will meet at least once in a month. It shall have a tenure of 3 years or as decided by the Government. The Tourist Officer for the District shall be the Secretary to DTPC and shall carry out the functions including convening of meetings, documentation, and other duties as determined by the Executive Body. District Collector Divisional Forest Officer (DFO) Chairman Member 35 Project Director, DRDA Representative of the concerned Municipal Corporation (where Member Member applicable) Superintendent of Police Representative from Commissionrate of Police (Bhubaneswar-Cuttack) Representative of Handicrafts & Handloom Chairman of Zilla Parishad / Municipalities /N.A.C. in district Local MPs/ MLAs Executive Engineer PWD (R&B) Executive Engineer from Rural Development Department (Local works) District Planning Officer Executive Engineer (RWS&S) President, District Hotel Association President, District Travel Agent Association Any other member or members nominated by the Chairman who would be Member Member Member Member Member Member Member Member Member Member Member Member helpful in realizing the objectives of the body OTDC nominee Tourist Officer for the District Member Member Secretary 10.6 Local Tourism Promotion Council: This Policy proposes the formation of Local Tourism Promotion Councils (LTPC in few important tourist centres for carrying out functions such as – • Identify land parcels for tourism development in the locality • Skill profiling of local population to create lists of guides, freelancers, photographers, home-stay addresses and develop a tourism service provider database • Contribute to the publicity and promotional material of DTPC • Administering operation & management of tourist facilities created by the Government. • Implementation of tourism events if any • Facilitate the formation of local tourism destination development bodies with local community participation for development of tourism assets. • Identify, develop and lease out land for parking and other tourist services where user charges can be a source of revenue. • Facilitate and support the development of eco-tourism societies • Mobilize and enlist the local community stakeholders for specific areas / tourism destinations as per requirement • Sensitize the local community about the importance of the tourism and to become more tourist friendly The LTPC shall consist of an Executive Body, the District Collector shall be the Patron and the Block Development Officer shall be the Chairman. The Executive Body shall be the 36 body responsible for the daily business & affairs of the LTPC. The terms and conditions shall be notified separately by the Government. The details of the constitution of the LTPC are as given below: Block Development Officer Jr. Engineer (Block) Sarapanch of concerned G.P. / Representative of the concerned Municipal Chairman Member Member Corporation (where applicable) O.I.C. of concerned P.S. President, Local Hotel Association President, Local Travel Agent Association Any other member or members nominated by the Chairman who would be Member Member Member Member helpful in realizing the objectives of the body OTDC nominee Tourist Officer for the District Member Member Secretary 10.7 Miscellaneous: A. The Tourism Policy-2016 shall be co-terminus with IPR-2015. The State Government may at any time amend any provision of the policy. B. Doubts relating to interpretation of any term and / or dispute relating to operation of any provision under this policy shall have to be referred to the Tourism Department for clarification / resolution and the decision of the Government in this regard shall be final & binding on all concerned. C. Implementation of various provision covering the subsidy, incentives, concessions etc. will be subject to issue of detail guidelines / statutory notifications by the DoT within one month from the date of issue of this policy. ---- x ---- 37 https://brainstormerclasse.wixsite.com/mysite/policy/odisa-tourism-policy/tourism-policy?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=falsePolicy Odisa Tourism Policy Tourism Policy ODISHA TOURISM POLICY – 2016 1 INTRODUCTION: The Tourism industry is a major propeller for economic growth throughout the world. Over past decades, tourism has continuously expanded and diversified, to become one of the dominant and fastest growing economic sectors. Tourism makes culture, art and history accessible to World at large. While generating direct income employment, it has tremendous potential to create indirect employment and income due to higher multiplier effect. Economies of many countries in the World are propelled by the tourism sector alone. The Travel and Tourism (T&T) industry is the largest contributor to employment and economy which is 9.8% of the global GDP (US $ 7.2 trillion) in 2015 including direct, indirect and induced impact (World Travel & Tourism Council). Tourism added 7.2 million jobs to the global economy, about 1 in 11 jobs globally (United Nations World Tourism Organisation – Tourism Highlights 2015). Tourism is a growing industry in India. India has moved up 13th position to 52nd rank from 65th in Tourism & Travel Competitive Index. As per the Ministry of Tourism, Government of India (GoI) Report, the number of foreign tourist arrival in India during 2015 is 8 million and that of domestic tourist visits to all States / UTs is 1432 million. The foreign exchange earnings from tourism sector was INR 1,35,193 crore during the same period. It is expected that the number of arrivals in India will increase further into the future with the World Travel and Tourism Council making the country the eleventh fastest emerging tourism destination in the world. Odisha, the soul of Incredible India has tremendous potential in tourism sector, because of its golden history, strategic geographical location, diverse demography and profound bounties of nature. Puri, the shrine of Lord Jagannath, one of the oldest pilgrimage centers, famous for the Car festival, attracts lakhs of pilgrims round the year. The world famous Sun Temple, a UNESCO heritage sites at Konark (12th century), the temple city of Bhubaneswar (9th century) & Puri (11th century) are widely popular as the golden triangle which draws tourists, both domestic & international in hordes. Odisha has a long tradition of Buddhism starting from 1st century BC. The Golden Casket containing the Buddhist relics, excavated Buddhist Stupas, Monasteries & Viharas discovered at Lalitagiri, Ratnagiri & Udayagiri are famous, all over the world. The Ashokan rock inscriptions of 3rd Century BC at Dhauli where the historic war of Kalinga was fought is the testimony to the existence of strong Buddhist tradition in Odisha. In addition, as many as 200 Buddhist heritage sites have also been identified in different parts of the State. The State is bestowed with profound bounties of nature. Odisha is India’s bridge to her own golden past and a resurgent present. The grand scenic beauty of nature, historic monuments, exotic sea beaches, luxuriant forest, majestic mountains, captivating wildlife, mystic waterfalls, beautiful handicrafts, vast water bodies, famous classical and folk dances, enchanting music and most importantly, its hospitable people are the wonders that make the State as the supreme tourism destination of the world. The State has made great strides in various sectors of its economy in tune with the progressive globalization and the changing demands of the tourists to make tourism a sustainable industry in the State. Tourism in Odisha is one of the main contributors to the economy of Odisha (13% of GDP of Odisha). The State of Odisha secured 3rd rank in terms of intensity of overnight domestic tourism, with an average of 541 trips per 100 households, as compared to the all-India average 418 trips per 100 households. Therefore, the tourism intensity in Odisha is 29 percent higher than the national-level tourism intensity (National Council of Applied Economic Research, 2015). The Government of Odisha has undertaken many historic reforms in all sectors of its economy for Ease of Doing Business in the State. It has implemented the momentous Right to Act 2012, the progressive Industrial Policy Resolution (IPR) 2015. These important steps have boosted the economy of the State and placed tourism in the forefront as a major factor in accelerating the progress of the State. The tourist arrival to the State has increased manifold in last decades. In last six years the tourist arrival to the State has shown an increasing trend which is a result of aggressive campaign undertaken by the State Tourism Department. 2 Tourist Visit In Odisha During Last 6 Years Year Domestic Foreign Grand Total 2010-11 77,70,741 53,212 78,23,953 2011-12 84,72,208 62,816 85,35,024 2012-13 92,91,734 65,522 93,57,256 2013-14 100,64,072 67,400 101,31,472 2014-15 110,51,351 72,215 111,23,566 2015-16 120,67,695 67,364 121,35,059 The present policy envisages an aggressive, dynamic and long term approach to achieve the growth potential in tourism by initiating identified policy measures, framing the required statutory framework, ensuring large scale investment support through professional management and private participation, establishing the required synergies among various sectors through appropriate institutional arrangements and focused intervention for improvement of value and quality in tourism sector. 2 VISION: To develop Odisha as the supreme tourist destination and to place it prominently on the domestic and global tourism map. 3 THE MISSION: a) To promote tourism in a mission mode for economic development, inclusive growth, employment generation, social equity, integration, resulting in eradication of poverty and raising the income levels of the people of the State. b) To promote the brand image of Odisha nationally and internationally. c) To give high priority to development and promotion of prime tourism products, conservation of heritage, natural environment, etc. d) Ensuring beneficial outcome to all the stakeholders. 4 THE OBJECTIVES: a. To promote Sustainable & Green Tourism with a view to create employment opportunities and to bring about socio-economic benefits to the community. b. To preserve, enrich and promote Odisha’s unique cultural heritage, natural resources and environment with a view to achieve inclusive development; addressing the regulatory & 3 tourism promotion/ development functions in Private Public Partnership (PPP) mode at all levels in an effective & well coordinated manner. c. To promote Odisha as one stop destination to experience its great history, culture society and natural beauty so as to boost foreign & domestic tourist arrival in the State. d. To promote circuit tourism in association with other States of the Eastern Zone of the country to facilitate easy arrival and movement of the tourist. e. To upgrade skill & professionalism and promote employment opportunities in tourism sector. f. To promote digital tourism. g. To promote responsible tourism and develop tourism products in an environment friendly manner. h. To promote barrier-free tourism. i. To promote (1) Beach Tourism, (2) Eco Tourism, (3) Buddhist Tourism, (4) Heritage Tourism, (5) Religious Tourism, (6) Knowledge Tourism, (7) Medical Tourism, (8) Travel Tourism, (9) Caravan Tourism, (10) Wellness Tourism, (11) Cruise Tourism, (12) Sand Art Tourism, (13) Adventure Tourism, in a mission mode. 5 STRATEGY: a. Inter-Departmental Support: Tourism requires a strong multi modal approach. With this objective in view, the State government will synergize all the activities of different departments and stakeholders to achieve the overall objective. b. Statutory Regulatory Framework: Apart from the necessary statutory framework for policy coordination, there is utmost necessity to ensure synergy at the field level. To achieve the objectives, similar statutory framework is required at the implementation level, in the form of local tourism councils/ bodies. The policy aims at enhancing the value of tourist destination in the form of improving local sanitation, making the destination beautiful by enforcing uniform facade, removing cable clutters and checking encroachments etc. The policy aims at bringing 4 synergy among the local bodies, police and public representatives to work in tandem, within a statutory regulatory frame work. The Tourism Advisory Committee (TAC) shall recommend to enforce these regulations from time to time. c. Development of Infrastructure: Development infrastructure in tourism sector is one of the critical components for developing tourism in the State. Government would strongly to provide an atmosphere & framework for private sector participation in infrastructure development to reinforce the efforts made by the Government in this regard. Both domestic & foreign private investment shall be encouraged to participate in joint venture or in Public Private Partnership (PPP) mode for development of long term infrastructure in the tourism sector. d. Land: Department of Tourism shall indentify & earmark suitable land parcels in important tourist locations for development of tourism projects. The detail land schedule reserved for the tourism projects shall be available in Departmental website which will be allotted to private sector investors through a transparent mechanism after studying techno-economic feasibility & employment generating potential of the concerned projects. e. Road Transport: Department of Tourism shall identify important state highways, roads connecting important tourist destination and recommend the appropriate department for widening, beautification & high-quality maintenance of these roads. The Government shall encourage private sector for providing tourist amenities centre like public convenience, parking, cafeteria, souvenir shop, medical facilities etc. alongside important roads. The State will encourage private sector investment for boosting the transport service for various categories of tourists. f. Air Connectivity: The State Government shall endeavour to have direct air connectivity to important cities and major tourist destinations of the country. State Government shall encourage 5 developing small air strips inside the state on PPP mode. Thrust shall be on providing more international air linkage, to Bhubaneswar by alluring Airlines through underwriting of tickets/ incentives or any other mode as may be necessary to increase foreign tourist arrival in the State. g. Rail Connectivity: The State Government shall pursue with the Indian Railway for expansion of railway network inside the State especially to the important tourist destinations. Efforts shall also be made to pursue Ministry of Railway for providing more superfast / luxury / special train to different important tourist destination of the State. The State shall encourage luxury trains in line of Palace-on-Wheels model in association with Indian Railway, Indian Railway Catering and Tourism Corporation (IRCTC) and other neighboring States. h. Quality Power Supply: Department of Tourism shall endeavour to ensure 24 X 365 power supply in important tourist destinations. The grid & Lilo line shall be strengthed to ensure quality power supply in important tourist destinations. i. Civic Amenities: Highest priorities shall be accorded to ensure healthy & sanitary conditions in all important pilgrim centres & tourist locations beaches through direct intervention by the Tourism Department, Urban Development Department, Public Health Department, Local Bodies, Non-Government Organisations & Corporate Bodies. Beach cleaning authority will be created to oversee the cleanliness of major beaches. j. Accommodation: Efforts shall be made to encourage private sector investors to create Star category hotels, convention centres, heritage hotels, eco camps by granting different fiscal incentives, single window clearances facilities, marketing supports, media campaign etc. 6 k. Eco-tourism: The State Government has created a eco-tourism cell under the Forest & Environment Department of the State Government. A separate eco-tourism policy has been launched for promotion of eco-tourism in the State. Eco-tourism shall be made more robust and popularized as an important means to promote tourism in the State considering its vast potential. l. Rural Tourism: The State Government shall identify model villages which are rich from the point of view of handicraft and handloom, rural life, social habits & culture. These villages shall be developed to model villages to provide unique experience to the tourist. m. Utilization of inspection bungalows and circuit houses & Government accommodations: Department of Tourism shall maintain an inventory of inspection bungalows, circuit house and other Government accommodations available under water resources, works, revenue, forest etc. and shall explore the possibility of developing them under PPP mode / any other mode for use of the tourist. n. Home Stay Facilities: Private house owners shall be encouraged to provide home stay facilities for the use of the tourist under bed and breakfast scheme. o. Ease of Doing Business: For speedy clearance of Tourism Projects single window clearance authority has been created which will issue deemed approvals as provided in Odisha Industries Facilitation Act, (OIFA) 2004. The Single Window Clearance Authority shall be made more effective, robust and more investor friendly. Right to service has been implemented in the state and the Department of Tourism shall rigorously implement the Right to Service Act for quick clearance of the projects. 7 p. Marketing & Promotion: Department of Tourism shall organize various tourism promotion events to attract tourists to the state. • The Department of Tourism shall participate in different leading national & international tourism fair and shall provide incentives to the tourism stakeholders to participate in international tourism events to increase tourists arrival in state. • Organize familiarization tours for leading tour operators, travel writers of the country and abroad to attract more foreign & domestic tourists. • Extensive outdoor marketing within the country & abroad which include signages in airports, branding of trains, hoardings in strategic locations etc. • Media campaign both in print & electronics within the country & abroad shall be done by the Government to attract more tourists to the State. • Brand ambassador will be appointed for strengthening the brand name of Odisha Tourism. q. Capacity Building: Capacity building in hospitality sector shall be the topmost priority to build highest form of professionalism to create a strong ambience of comfort, confidence and communication among the tourists. Department of Tourism shall encourage private sector investment in Tourism & Hospitality Sector Institutes for capacity building to ensure availability of more skilled manpower required in tourism sector. Efforts shall be made to synergize all government schemes and private sector initiatives to develop skill in Tourism and Hospitality sector. r. Public Awareness: The most important aspect of tourism development is to bring in the necessary behavioral and attitudinal change in the society to make it tourist friendly and create a strong receptive atmosphere. People’s participation through Panchayati Raj institutions, Urban Local Bodies, Co-Ops and NGOs shall be encouraged for development of tourism and to create public awareness to achieve a broader goal of high quality tourist services. 8 s. Wayside Amenities: The Government has taken a policy decision to establish modern wayside amenities to provide quality services to the highway and roadside tourists. More wayside amenities shall be developed by synchronizing the activities of various Government Department such as Works, Transport, Forest and other concerned Departments. t. Right to Service: The State Government have implemented the Right to Service Act 2012. The Department of Tourism have been brought under the Right to Service Act, which shall be rigorously implemented for timely clearances of all tourism projects. u. Buddhist & Heritage Tourism: The State of Odisha is known for its rich heritage. The State Government shall promote heritage tourism to propagate its rich culture and heritage among the people of the world. State Government shall promote Buddhist tourism in view of the historical significance of Buddhism in the State. Special Buddhist Circuit will be developed by linking all the Buddhist sites. v. Cruise Tourism: Considering the vast coastline, Chilika lake, long stretch of water bodies, lakes, there is vast scope for cruise tourism in the State. The State Government shall promote cruise tourism by bringing in modern cruises and technology. w. Religious Tourism: Religious tourism has vast potential in the State in view of the presence of historic temples and monuments which shall be developed in a big way in the State. x. MICE Tourism: The State houses major IT and ITES companies. The State shall promote meeting incentive conference and events tourism, to cater the need of multinational companies and NGOs. 9 y. Knowledge Tourism: The State has become the knowledge hub of Eastern India. Many centres of higher learnings, university, institutions of national and international repute have come up in the State. Large number of students, intellectuals visit the State for acquiring knowledge. The State shall promote knowledge tourism and facilitate activities of all stakeholders. z. Barrier-free Tourism: The State Government shall assiduously promote barrier-free tourism especially for differently-abled tourist. Incentives shall be provided to entrepreneurs / people for making innovation and setting innovative projects for barrier free tourism in the tourism sector. 6 DEFINITIONS 6.1 Tourism Unit: Tourism Unit means a legal entity under the relevant law, engaged or to be engaged in providing any service related to travel and tourism. Following units will be considered as Tourism Units: a) Star Category Hotels b) Heritage Hotels c) Apartment Hotels d) Motels e) Convention Centres f) Resorts g) Tented Accommodation h) Tourism & Hospitality Training Institutes i) Amusement parks / Water Parks / Theme Parks j) Adventure Sports k) Wayside Amenities 10 6.2 Effective date: Effective date means the date that starts after the gazette notification of Odisha Tourism Policy 2016. The operative period of the policy starts after the effective date. 6.3 New Tourism Unit: A ‘New Tourism Unit’ means a Tourism Unit which is set up and which commences commercial operation during the operative period of this Policy. 6.4 Existing Tourism Unit Undergoing Expansion: Existing Tourism Unit taking up expansion of more than fifty percent of its existing capacities (e.g. Rooms / Riders / Tents, etc.) after the effective date. Only one expansion project of an existing tourism unit will be eligible for incentive during the operative period of the Policy. 6.5 Commercial Operations: Date of Commercial Operations of a Tourism Unit is the date on which the Tourism Unit opens to tourists on a commercial basis, after due testing, trial running and commissioning under relevant Government rules. A committee consisting of District Tourist Officer, an officer from Department of Tourism to be nominated by the Government and representative of principal financing Bank of the project shall certify the date of start of commercial operation. 6.6 Eligible Tourism Unit: New Tourism Unit and Existing Tourism Unit Undergoing Expansion during the operative period of the Policy would be considered as Eligible Tourism Units as defined in Para 6.3 and 6.4. 6.7 Apartment Hotel: Apartment Hotel unit should have facilities as per the prevailing Guidelines for Apartment Hotels laid down by the Ministry of Tourism, Government of India. Such Apartment Hotels should obtain necessary category certification from the competent authority. 11 6.8 Tented Accommodation: Tented Accommodation unit should have facilities as per the prevailing guidelines for Tented Accommodation as laid down by the Ministry of Tourism, Government of India. Such Tented Accommodation should obtain necessary category certification from the competent authority. 6.9 Tourism & Hospitality Training Institute / University: The institute / university must be offering tourism / hospitality courses that are recognized / certified by regulatory authorities. 6.10 Mega Tourism Unit: New projects capable of creating new employment of more than 150 persons with investment of Rs.75 crores and above (excluding the cost of land) will be construed as Mega Tourism Units. Units which are set up and which commence commercial operations during the operative period of this Policy will only be eligible under this category. The proposals of Mega Tourism Units would require due approval of the Tourism Advisory Committee (TAC). Hotels and Resorts, Multiplexes and Malls shall be excluded from the definition of Mega Tourism Unit. 6.11 Theme Park: Theme Park should be based on a single or series of themes having a plot measuring atleast 10,000 sq.m. (about 2.5 acres). It may have amusement rides, water slides, accommodation (at least ten lettable rooms), restaurant, theatre, shopping area, activity area and theme areas. It is, however, not mandatory to have all these features. 6.12 Hotel: Hotel projects should have facilities of 1 to 5 star categories hotel as per the prevailing guidelines of the Ministry of Tourism, Govt. of India. Such hotels should obtain category certificate from the competent authorities. These units should have a minimum of 20 let 12 table rooms with attached bathrooms. The hotels should have adequate provision of toilets for visitors. Size of the rooms and bathrooms, AC facilities should be as per the norms prescribed by the Department of Tourism, Govt. of India for such hotels. 6.13 Resort: The Resort project should have a minimum of 20 lettable rooms with attached bathrooms. Unless it is a hill station or a beach or a location, which, in the opinion of the Department of Tourism, does not require air conditioning, at least 35% of the rooms should be air conditioned. The bathroom carpet area should measure at least 3.5 sqmt. It should have restaurant / dining hall with a seating area of minimum 40 sqmt. (excluding kitchen and storage). It should have a telephone with STD facility. The plot on which resort is located should admeasure at least 10,000 sqmt. It should have, on its plot, a minimum open space (unbuilt area) of 6,000 sqmt. It should have at least 4 of the following facilities. • Indoor games (e.g. Table – Tennis, Squash, Billiards, Bowling Alley, etc.). with a minimum built up area of 25 sqmt. • Conference room (Minimum Carpet area of 30 sqmt.) • Swimming pool • Tennis or badminton court or golf or other outdoor games area. • A health club (minimum built-up area of 20 sqmt.) • A lounge (admeasuring at least 35 sqmt.) 6.14 Health Farm: The Health Farm should be located in an area, which is free from pollution and noise, and have a generally salubrious and health-promoting environment. There should be at least 20 lettable rooms with attached bathrooms. It should have at least six of the following facilities. • Health Club • Gymnasium • Yoga/Meditation Area • Outdoor Exercise Areas • Indoor Games • Outdoor Games • Swimming Pool • Classroom 13 • Jogging Tracks • Horse Riding facility It should include a farm to grow fruits, vegetables, herbs, and grains (admeasuring at least 500 sqmt.). It should be located on a plot admeasuring at least 5,000 sqmt. It should have medical, paramedical personnel, alternative system of medicine specialist, diet specialist, and such other full time staff of at least two persons. 6.15 Motels and Wayside Amenities: The Motel Project should be located on a National Highway, State Highway or Main District Road (MDR). It should have at least 4 lettable rooms and all the lettable rooms should have attached bathrooms. The plot on which the motel is located should admeasure a minimum of 1,500 sqmt. It should have restaurant/dining hall with sitting area of minimum 30 sqmt. (excluding kitchen & storage). The double rooms and single rooms should have minimum carpet areas of 12 sqmt and 10 sqmt respectively. The bathroom carpet area should admeasure at least 3 sqmt. It should have public toilet and first aid centre. It should have car parking area @ 5 sqmt per room. The rooms should have adequate furniture, fixtures and linen. The ownership/lease of land and land use should be in order. Wayside amenities will be a common facility centre on the National Highways, State Highways, and Major District Roads. They should ideally have (a) Food Plaza; (b) Public Convenience; (c) ATM/Banking; (d) Emergency/Medical Facilities; (e) Communication Centre; (f) Petrol Filling Station and Auto Services. For wayside amenities to be eligible for these incentives, they must have (a), (b), (d) and (e) among the facilities mentioned above. 6.16 Water Sports: Water sports projects should be set up at a beach or lakeside or riverside along with a pontoon/jetty. It should offer at least two water sports. Parasailing, water-scooters, hovercraft and water-skiing are examples of such facilities. In addition to investment in boats and outboard motors, it should make an investment of at least Rs.20 lakh in water sports equipments. It should have adequate changing rooms, showers, lockers and 14 separate toilet blocks for ladies and gents. It should have a restaurant. It should have trained staff for implementation of safety norms prescribed by the Government. 6.17 Houseboat: House boat should be set up at backwater, lakeside, reservoir, riverside location identified by Department of Tourism. It should offer at least one room facility, with on board restaurant in motorized boat, satisfying the safety norm prescribed by appropriate authorities. Houseboat project includes provision of jetty/ pontoon, parking, and off-shore infrastructure. It should have trained staff for implementation of safety norms prescribed by the Government of Odisha. 6.18 Art & Craft Village: The Art and Craft village project must be on a minimum one acre compact land with facilities like space to work for at least 10 artisans, an exhibition area of not less than 1000 sqft, to display different crafts, a multipurpose hall for folk shows, performing arts and film screening etc. A restaurant and toilet blocks should also be provided. 6.19 Golf Course: A Golf Course Project should have a minimum of 9 holes. The land area should not be less than 10 Hectares. The design and drainage should be so worked out that there is no water logging. There should be a reliable system for adequate water supply. It should have a satisfactory club house. It should allow easy access to tourists, who are not its members; to play golf and use other facilities and the charges in this regard should be transparent and consistent. Adequate parking for at least 50 vehicles and clean public toilet facility must be available. 6.20 Camping and Tent Facilities: Camping and tent facilities should have clear ground admeasuring at least 1,000sqmt. It should have tented accommodation capacity for at least 20 persons. There should be a minimum of 10 tents. The gross carpet area of tents should admeasure at least 200 sqmt. All the tents should have attached toilets. The tents should be put on a platform raised to 15 a minimum of 2.5 feet above the ground. The tent site should have adequate security. The site should have eco-friendly structures admeasuring at least 200 sqmt. for such purposes as food, recreation, relaxation and lockers. It should have adequate electricity, water supply, sewerage disposal drainage and toilet facility. Space for own tents of tourists should also be available. 6.21 Amusement / Theme Park: An Amusement Park should have at least 8 amusement rides. There should be a minimum investment of Rs.50 lakh in amusement rides/aids. This pertains to the cost of equipment alone. It should have a minimum area of 20,000 sqmt. 6.22 Aquarium: An aquarium should have minimum 1,000 cubic meter water holding capacity and should have at least 10 exhibits. It should be open to public. It should have trained supervisors for operation and maintenance of the livestock. It should have restaurants, adequate parking, and separate toilet blocks for ladies and gents etc. 6.23 Water Park: A Water Park project should have minimum 5 acre compact land and minimum of five water sites. It should have the capacity to handle at least 100 slides simultaneously. It should have trained supervisors for implementation of safety norms. It should have restaurants and adequate changing rooms, lockers, showers and separate toilet blocks for ladies and gents among other. 6.24 Ropeway: The Ropeway should be mechanized and motor driven. The horizontal length may be 500 meters or more (but can be slightly less if the location demands so). It should be comfortable for the passengers and noise should be within permissible limits. It should have capacity to carry minimum 200 passengers per hour. The cabins should leave at brief intervals so that transportation is continuous and waiting time is minimum. It should have thyristor control of main drive motor or comparable device to ensure smooth 16 acceleration and deceleration. It should have an emergency brake in addition to the normal brakes. The cabins should be sturdy and aesthetic. It should have full capacity generator set to drive the ropeway in case of power failure. The facilities should be created in compliance with the applicable security norms. 6.25 Heritage Hotel: A Heritage hotel should be a palace, a haveli, a darbar-grih of any building, built in a traditional style, prior to 1950. The façade, architectural features and general construction should have the distinctive qualities, ambience, and décor consistent with a traditional lifestyle. It should have minimum 10 lettable rooms. The facilities and the features along with the services should be as per the guidelines of the Department of Tourism, Government of India as applicable from time to time. 6.26 Convention Centre: A Convention Centre should be located on a plot admeasuring at least 5,000 sqmt. It should have capacity to seat at least 750 persons in the central column less hall. The capacity should be so organized (partition-able) that it is possible for at least 5 separate conference events to run simultaneously.. At least 75% of the convention centre's capacity should be air-conditioned. The Convention Centre should have sufficient parking facility (minimum 2 sqmt per person). All conference/convention areas should be equipped with state-of-the-art convention facilities including modern public address system, slide projection, video screening and such other facilities. It should possess its own equipments. It should have adequate arrangement for secretariat support with Fax, e-mail and photocopying facilities and first aid centre. It should have a restaurant, cafeteria with adequately covered ,comfortable area to cater to at least 500 persons simultaneously. The area excluding kitchen, should admeasure at least 500 sqmt. The quantum of such facilities should be consistent with the size of the complex. 6.27 Caravan Tourism: Caravan Tourism may be motorized/vehicle-based. It should have capacity to handle simultaneously at least 30 participants, if it is operated with the aid of motorized vehicles. 17 It should operate for at least three months in a year. It should have operated for at least three months before seeking the approval of the DoT. 6.28 Adventure Tourism Projects: Adventure tourism projects should have required equipments and trained staff to maintain and run the activity. All required permissions from various authorities must be obtained. Minimum facilities like restaurant (wherever required), drinking water supply, staying arrangements (wherever required), toilet etc. should be provided. 6.29 Medical Tourism: Medical Tourism is a form of tourism, wherein medical institutions / hospitals shall be allowed concession under this policy to attract foreign tourists who may visit for treatment and avail post treatment tours to different tourist places. 6.30 Other Projects: Other projects not falling into any of the above categories will be considered as tourism project subject to their approval by the Tourism Advisory committee. 7 INTERVENTIONS: 7.1 New investment: The Tourism Policy envisages the development of tourism infrastructure through collaboration between the government and the private sector. The Tourism Policy 2016 encourages private investment and provides attractive incentives for new investment in tourism sector.The implementation of various provisions covering incentives, concessions etc. will be based on the detailed operational guidelines / statutory notifications by the Department of Tourism (DoT). 7.2 Land Bank: The State Government with the objective of establishment and promotion of tourism has developed a robust land bank at key tourist locations throughout the State. Various parcels of land suitable for development of tourism projects and currently being held by 18 General Administration (G.A.), Revenue, Odisha Industrial Infrastructure Development Corporation (IDCO) & various other government agencies has been earmarked & reserved for tourism purpose. The land so reserved will be allotted for tourism project as per IPR 2015 rate as applicable. The Land Bank is meant to: • optimize the latent potential of land available all across the state and use it for development of tourism infrastructure. • and facilitate investors to get land for tourism projects. Though the DoT has developed a Land Bank, the efforts to identify more land shall be a continuous process. DoT / District Tourism Promotion Council (DTPC) shall prima facie identify lands / sites appropriate for tourism development through site visits, site studies and assessment of tourism development potential in the area. The identified land parcels shall be reserved in the form of a Land Bank for development of appropriate categories of tourism projects as identified by DoT. The details of the Land Bank for tourism projects would be made available on the websites of DoT and the concerned district administration. The role of DoT shall be of a facilitator and would be the first point for receiving applications for development of Tourism Projects on the land identified through the Land Bank. On receipt of applications from private entrepreneurs, DoT shall facilitate the grounding of the tourism project. The disposal of the land / property shall be in accordance with the decision of the appropriate Committee to be formulated by the Department of Tourism. 7.2.1 Land Recommendation Committee: A Committee (Land Recommendation Committee) shall be formed for allotment of land parcels from the Land Bank. The Land Recommendation Committee shall meet at least once in every three months and shall comprise – • Chief Secretary, Odisha • Secretary, Department of Tourism - - Chairman Member Convenor • Principal Secretary, Department of 19 Revenue & Disaster Management - Member • Special Secretary, G.A. Department - Member • Concerned RDC - Member • CMD/MD,IDCO - Member • Collector of the concerned district - Member • Director, Department of Tourism - Member DoT shall act as the secretariat for the Land Recommendation Committee. 7.3 Human Resource Development / Capacity Building: This policy aims to streamline and strengthen the human resource development activities which include; capacity building programs, sensitization of stake holders in tourism industry and making available trained manpower for hospitality sector. This will involve – • Setting up of new Hotel Hospitality and Hotel Management institutes/Universities through private participation. • Industrial Training Institutes/Polytechnics would be encouraged to introduce tourism related courses for subordinate staff of hotels / resorts / motels / lodges, caterers, guides, cab and tourist coach drivers to enhance skills. • Institutions running management courses in the state will be encouraged to offer Hospitality and Travel Management related courses. Institutions / NGOs carrying out sensitization programs related to tourism would be encouraged. • Short term courses relating to capacity building for hospitality industries in rural area with support of State Institute of Rural Development. 7.4 Safety & Security: The DoT has established seven special Tourist Police Stations in the State in major tourist destination. Department of Tourism (DoT) envisages ensuring safe tourism through setting up of more Police Stations, provision of dedicated police personnel at major tourist destinations, life-guards at beaches in coordination with local NGOs and SHGs. It shall be the endeavor of the Government to pre-empt and prevent abuse/ exploitation of women and children in and 20 around tourist destinations. For ensuring the safety and security of tourists visiting the tourism destinations across Odisha, the Tourism Policy, 2016 provides for the following measures. DoT shall take steps to employ personnel, preferably ex-servicemen, for provision of security to tourists in specific tourism destinations. DoT shall also provide appropriate training to the selected personnel for providing better services to tourists. DoT shall organize training and sensitization programs for policemen posted at key tourism destinations in association with the Department of Home for ensuring that policemen empathize with genuine complaints and grievances of tourists. In order to prevent exploitation of women and minors in any form, DoT, in conjunction with the local police administration, shall take proactive steps to prevent such abuses. 7.5 Clean Tourism Sites Campaign. As a part of Clean India Campaign, the Tourism Department shall endeavor to launch special drive for making the tourist destination clean. The Tourism Department shall set up a beach cleaning authority comprising prominent persons having experience in the field. The Tourism Department shall involve different tourism stakeholder to take forward this initiatives. Special sensitization programme including awareness programme through electronic media shall be launched for this purpose. The Department of Tourism has started mechanized cleaning in Puri Sea Beach. Similar cleaning operations shall be made in all the Sea Beaches like Gopalpur, Talsari, Chandrabhaga, Ramachandi, Chandipur & other important tourism sites. The beaches in the state of Odisha are famous for their beauty and efforts shall be made to keep them clean and beautiful for the tourist. 7.6 Odisha Tourism Development Corporation (OTDC) • The Odisha Tourism Development Corporation shall be modernised and strengthened to make it a more effective tool for promotion of tourism. • To develop and promote Odisha as one of the premier destination of the country and to adopt such methods and devices necessary to attract tourists in large numbers. 21 • To provide / operate quality tourism infrastructure on its own or through appropriate PPP structures. • To act as facilitator for development of tourism in the State. • Continue with the existing properties with improved facilities, services and value addition. • Promoting star category hotels and other facility as green field project through private participation. • Marketing of lesser known tourist destination to bring it to the lime light through package tours and providing basic amenities. • Providing a total travel solution to the tourists visiting the State. • Selective privatization of the existing Units for profit optimization. • Promoting Odisha as a favoured destination in general and OTDC hotels as favoured host amongst the tourist through extensive marketing, value addition, quality infrastructure and improved services. 7.7 Tourism Units to avail incentives / subsidy: A new Tourism Unit should be opened to all and shall not be confined to exclusive use of members of any group or club or any such other restrictions. A new tourism unit or an expansion of an existing tourism unit will be eligible for incentives provided they satisfy the following conditions: • The new unit should obtain registration with the concerned registering authority to be detailed by the DoT. • The new project should have separately identifiable capital investment and should not be an extension of the existing project. The new project will not lose its eligibility, if the utilities of existing units for water, electricity, steam, pollution control, central facilities etc. are extended to the new projects. Expansion of existing project will be eligible for incentives, provided the existing tourism unit increases its investments in fixed capital or capacity by at least 50% as elaborated in Para 6.4. The existing tourism properties to be developed on PPP mode will be eligible for fiscal incentives provided, the private partner fulfill the minimum development plan prescribed in the 22 Lease-cum-Development Agreement and the property is further augmented through investment in fixed capital or capacity by at least 50% of the existing capacity + prescribed minimum development plan. 7.8 Tourism Undertaking: ‘Tourism Undertaking' means a legal entity in the form of a registered company under the Companies Act, 1956, a Partnership firm, a Registered Trust, a legally registered Co-operative society or an individual proprietary firm engaged or to be engaged in one or more tourism projects. The proposed tourism facility should be open to all and shall not be confined to the exclusive use of members of any group or club or any such other restrictions. 7.9 Eligible Capital Investment for incentives: The following investment shall be considered eligible for incentives. • Payment made towards registration charges of land. • Building constructed for providing specific tourism facilities/services. The actual expenditure incurred and paid for construction of building as per the norms will only be considered. • Other construction such as boundary wall, landscaping and any other project specific construction. • Plant and machinery • Interior furnishing • Electrical installation / renewable energy installation • Furniture and fixtures • Kitchen equipments • Sewage Treatment Plant (STP) • Generator and Air Condition plant / AC unit 7.10 Ineligible Capital Investment: The following investment shall not be eligible for incentive. • Cost of land • Working capital • Goodwill 23 • Commissioning fees • Royalty • Pre-operative expenses • Second hand plant and machinery, furniture fixtures, electrical installation etc. • Interest capitalized • Trucks, cars, vans, trailers and other transport vehicles • Consumables, crockery and utensils, bed linen • Technical/Consultant fees • Any construction which is nature of real estate development i.e. shops, flats, offices etc. meant for sale / lease / rent. 7.11 Eligible Units (Tourism Projects) for availing incentives: • Hotels of star categories • Apartment hotels • Heritage hotels, resorts, health farms and health & wellness spa. • Motels, wayside amenities and public amenities at tourist sites, • Theme based entertainment centre, Amusement park, Aquarium, Aqua Park, Multiplexes (Cinema halls) of at least three (3) screens • Adventure sports, beach sports and water sports, • Art and craft Villages, Craft and souvenir shops at tourist sites excluding manufacturing, development of souvenirs and artisan hubs • Golf courses • Camping, Caravan, Tents and other temporary accommodation facilities developed for tourism purposes • Aerial Ropeways • Convention centers, • Adventure Tourism projects • Cruise boats, Houseboats • Eco-Tourism projects / Cruise Tourism projects / Wellness Tourism projects • Adventure Tourism projects / Knowledge Tourism projects / Buddhist Tourism projects / Heritage Tourism projects • Wildlife safari • Film city • Medical tourism (only the Joint Commission International (JCI) accredited Hospital) • Exclusive Tourism & Hospitality related Institute / universities 24 • Other Projects approved by the Department of Tourism, Government of Odisha or Ministry of Tourism, Government of India. 8 FRAMEWORK FOR INCENTIVES AND OTHER SUPPORT MEASURES FOR TOURISM PROJECTS: To attract private sector investment, it is envisaged to offer both financial & non-financial incentives to different tourism projects. 8.1 Financial Incentives: 8.1.1 Allotment of land: Land is the most important ingredient in setting up of a tourism unit. The land for tourism units will be allotted at concessional rates as per the provision of IPR 2015 or as per the guidelines to be fixed by the Government from time to time. 8.1.2 Capital Investment Subsidy: To encourage investment in tourism infrastructure and tourism projects, investment subsidy is envisaged for new Tourism Projects. All eligible tourism projects as per Para 7.11 with investment not below Rs.20 lakh shall be eligible to get capital investment subsidy. The capital investment subsidy is envisaged as follows: a) Quantum of Capital Investment subsidy Eligible Capital Investment Admissible Subsidy Maximum (excluding the land cost) Limit Investment upto Rs.50 crore 20% Rs.10.00 Crore Investment above Rs.50 crore 20% Rs.15.00 Crore Tented accommodation (with minimum 30% Rs.0.15 Crore investment of Rs.0.20 crore) Equipment worth Rs.1 crore and above 20% Rs.0.50 Crore for Adventure & Water Sports • As percentage of Eligible Capital Investment b) Additional Subsidy of 5% will be provided to following projects:- (i) New Tourism Projects around Chilika lake, KBK, Kandhamala and Gajapati District and any new places or districts as may be necessary to be notified by the Government from time to time on the recommendation of Tourism Advisory Committee. Considering the influence zone of Chilika, the exact location / 25 distance from higher water level of the Chilika lake within which tourism projects would be considered for incentives will be decided by the TAC. (ii) New Tourism Projects owned and managed by women entrepreneurs (with minimum equity participation of 51% in the entity), those belonging to SC/ST categories and the differently-abled will be entitled to an additional 5% subsidy over and above the ‘Admissible Subsidy’. (iii) In all the above mentioned cases, the total subsidy available shall be subject to the ceiling prescribed under ‘Maximum Limit’ mentioned in Para 8.1.2(a). (iv) The eligible units after one year of commencement of commercial operations of the project will be eligible for availing capital investment subsidy. 8.1.3 Interest subsidy: All new eligible tourism units as per Clause 7.9, 7.11 shall be eligible to get interest subsidy as per the following rates for a period not more than 5 years provided the concerned promoter(s) shall not have defaulted to Odisha State Financial Corporation (OSFC )/ Industrial Investment Promotion Corporation of Orissa Limited (IPICOL) / SIDBI / banks / public financial institutions / other Government Agencies in payment of interest & installment in connection with any other commercial venture with which the concerned promoter is directly or indirectly associated. Interest subsidy @ 5% per annum subject to maximum of Rs.1 crore for the entire period of 5 years. This subsidy will be available to eligible tourism units after one year from date of commencement of commercial operations of the tourism unit maximum up to five years. 8.1.4 Stamp Duty exemption: All new Tourism Units shall be eligible to get 100% exemption in Stamp Duty on purchase of land for the project. Such reimbursement shall be made after commercial operation of the project. 26 8.1.5 Reimbursement of land conversion charges: All tourism new projects shall be eligible to get 100% reimbursement of the land conversion charges. Such reimbursement shall be made after commercial operation of the project. 8.1.6 Reimbursement of VAT: New tourism projects shall be eligible for reimbursement of 100% of VAT paid for a period of 7 years from the date of commercial operation limited to 200% of cost of plant & machinery / 100% of the project cost whichever is low in a tapered manner provided that the VAT reimbursement shall be applicable only to the net tax paid after adjustment of Input Tax credit. This provision will be suitably replaced / modified after Goods & Service Tax is introduced. 8.1.7 Reimbursement of Entertainment Tax: New Multiplex Cinema halls of at least three (3) screens with a minimum capital investment of Rs. 3 crore, with modern projection system, sound system, air conditioning etc., will be reimbursed 100% Entertainment Tax for a period of five (5) years. Similar benefits shall be extended to other eligible tourism projects like Public Aquarium, Aqua Park, Amusement Park etc. 8.1.8 Energy: New Tourism Units will be exempted from payment of electricity duty up to a contract demand of 5 MVA for a period of 5 years from the date of availing power supply for production. To encourage energy efficiency, a onetime reimbursement of cost of energy audit of the new unit shall be provided up to a maximum of Rs.1.00 lakh subject to achieving energy efficiency to be certified by credible third party agency. 8.1.9 Reimbursement of Entry Tax: New Tourism Units shall be eligible for 100% reimbursement of entry tax on acquisition of plant & machinery till the date of commercial operation. New tourism units shall also 27 be eligible for 100% reimbursement of entry tax on purchase of raw material for a period of 5 years from the date of commercial operation subject to a maximum ceiling of 100% of cost of plant & machinery. This provision will be suitably replaced / modified after GST is introduced and implemented. 8.1.10 Employment cost subsidy: 75% reimbursement (in case of male worker) & 100% reimbursement (in case of female workers) of expenditure on account of employer contribution towards ESI & EPF scheme for a period of 5 years shall be made in respect of skilled & semi-skilled workers engaged as regular employees who are domicile of the State. 8.1.11 Environmental protection infrastructure subsidy: New tourism units shall be eligible for reimbursement of 20% of the capital cost of setting up effluent treatment plant / sewerage treatment plant subject to a maximum of Rs.20 lakh. Such reimbursement shall be made only after commercial operation of the project. 8.1.12 Training Subsidy: For every person trained & newly recruited in tourism project, the training cost shall be reimbursed @ Rs.2000/- per employee provided such training is imparted within 3 years of the commercial operation. 8.1.13 Tourist Transport : The State will facilitate the provision of adequate quality transport services for tourists. As such 75% exemption from registration charges and 50% concession from payment of permit charges shall be allowed for new air-conditioned coaches having minimum seating capacity of 25 seats, registered as contract carriage and operating in notified tourist circuits. The Department of Tourism shall notify the tourist circuits for the purpose from time to time. 28 8.1.14 Participation in overseas Tourism Events: DoT shall provide incentives to the tourism service provider of State for participating in overseas tourism events. The incentive shall be limited to 50% of the space rent actually paid and travel expenses incurred by the tourism service provider of the State subject to maximum of Rs.75,000/- for each event. Such concession shall be limited to two events in one financial year for any agency. The tourism service provider approved by Govt.of India, Ministry of Tourism fulfilling the eligibility criteria prescribed by Ministry shall be eligible to get additional reimbursement of travel expenses of 4 more additional events. The admissibility of travel expenses shall be as per the guideline of Ministry of Tourism, Government of India and the maximum ceiling shall be Rs.2.5 lakh per annum. 8.1.15 Film shooting subsidy: To encourage shooting of feature films in important tourist locations and thereby highlighting different tourist destinations of the states, incentive will be allowed for shooting of feature film in the State of Odisha. As such 75% of the actual expenditure incurred on accommodation in hotels of Odisha during such shooting shall be reimbursed subject to a ceiling of 10 lakh. This incentive shall only be allowed to film which is approved by Central Board of Film Certification (CBFC). 8.1.16 Kiosk in important tourist centers: Tourism Department will create Kiosk in important tourist centers for sale of souvenir, handicraft items, tea stall & other utility shops and allot them to unemployed youth of the locality including the existing unorganized vendors at concessional rent / fee. Tourism department will bring out detail allotment procedure & guideline of such Kiosk by way of Notification. 8.1.17 Subsidy is envisaged in the policy as a means of incentives to encourage private investment in tourism sector. While extending incentives, subsidies & concessions, the total financial incentives for any tourism unit shall not exceed the eligible capital investment in the projects (as defined in Para-7.9 of the Tourism Policy). 29 8.2 Special Tourism Zone: Many regions of the state have huge tourism potential. To have more focused intervention, it is proposed that the state tourism promotion council will identify and notify such regions as Special Tourism Zones. The state government shall develop quality infrastructure like roads, sanitation, power supply and water supply through convergence of resources in the special tourism zone. The state tourism promotion council may allow separate incentives in the identified zone for specific time period. 8.3 Non-financial Incentive: In addition to fiscal incentives, new tourism units will benefit from a number of other support mechanisms of the Government. • Tourism department will provide facilitation in obtaining various permissions and clearances required from statutory bodies like CRZ, Municipal/local bodies, Airports, Pollution Control Board, etc. on best effort basis. • The Department will make use of the provisions of Single Window, Escort Officer, etc. to fast-track the clearance of tourism projects. • The Government will assist in promotion of private tourism projects at the national and international level. For this purpose opportunities to participate in Road shows and Trade Fairs, link from government websites, partnership for hosting events and activities etc. by designing suitable modalities would be provided. • Facilitating online reservation of hotels / vehicles/ tour packages of the state tourism stakeholders. • Non-financial performance oriented incentives to tour operators, guides, taxi and auto drivers by way of familiarization tour, training etc. 9 ADMINISTRATION OF INCENTIVES: 9.1 Procedure for applying for incentives: Department of Tourism, Government of Odisha shall be the Implementing Agency for administration of incentives under this Tourism Policy. Detailed operational guidelines shall be issued by the Tourism Department. All Tourism Units undertakings desirous of availing any incentive under this policy must be registered with the Department of Tourism. The projects will be scrutinized by Tourism Department and after scrutiny; provisional registration shall be issued adopting the following procedure. • Tourism Department shall give Provisional Registration Certificate in the first instance up to 3 years to the Eligible Units. 30 • If such a unit is not in a position to complete the project and start commercial operations during the initial validity period, it may apply for time extension along with its progress report. The administrative department may, after examining the difficulties experienced by the individual unit in implementing the project and also recording the reasons, grant extension for a period up to 2 years. • The units which are unable to go operational after the time extension will have to explain to the Government the reasons for the delay. This explanation will have to be forwarded by the District Tourist Officer to the Commissioner / Director of Tourism, who will carry out physical inspection of the projects and report to the tourism advisory committee. The committee will then take a decision on further time extension based on this report and recommend its views to the government for taking necessary steps. 9.2 Illustrative procedure for claiming incentives: The Eligible units along with the provisional certificate shall apply to DoT, within 180 days after the commencement of commercial operation of the project, for permissible benefits along with necessary documents. Department of Tourism on receiving the information and documents will scrutinize it and issue Eligibility Certificate and the Certificate of Entitlement and put proper date of effect so as to enable the unit to avail the incentives. Step-I Step-IV Step-VII Eligible Units will apply for If a unit is not in a position to Tourism Department shall the incentive to complete the project during 3 scrutinize the documents and Department of Tourism years, it may apply for after field visit issue Eligibility extension. Certificate, if eligible. Step-II Step-V Step-VIII DoT will scrutinize the If agreed, Tourism department Based on the Eligibility applications and issue a may grant an extension, Certificate, the Department of Provisional Registration (maximum upto 2 years). Tourism shall in turn issue Certificate (PRC) Further time extension by Certificate of Entitlement and Tourism Advisory Committee. put proper date of effect for availing benefits. Step-III Step-VI PRC shall be valid for up to The Eligible Units shall inform 3 years in the first instance Tourism Department within 180 days of the commencement of commercial operation of the project 31 The unit shall remain in commercial operation continuously for a minimum of 5 years from the date on which benefits have been availed. In cases, where the operation has been discontinued due to any reason within the period of 5 years mentioned above, the unit shall be required to refund the incentives along with interest @ of 2% per month or any other penal interest prescribed by the DoT. The unit, after getting the eligibility certificate, must submit quarterly progress details to the DoT of the incentives availed during the eligibility period. Any excess claim of incentives will be recovered with interest of 2% per month or any other penal interest prescribed by the DoT. 10 INSTITUTIONAL MECHANISM FOR TOURISM DEVELOPMENT: 10. 1 State Tourism Promotion Council: The State Tourism Promotion Council (STPC) will be constituted, as follows to act as the Apex Body to guide and monitor the development of Tourism in the State. Chief Minister Minister of Tourism Minister of Forest & Environment Minister of Transport Chief Secretary of Odisha Development Commissioner Secretary, Home Secretary, Finance Secretary (Tourism) Secretary (Forest & Environment) Secretary (Transport) Secretary, Handloom & Handicrafts General Managers of Railway Divisions covering Odisha Senior representative from FICCI Senior representative from CII Representative from Airport Authority of India Representative from 2 major airlines operating in the state Chairman Member Member Member Member Member Member Member Member Convenor Member Member Member Member Member Member Member Member (nominated by the Secretary, Tourism) Representative from IATA / HRAO Representative from IATO/ TAAI Two leading hoteliers (nominated by the Secretary, Tourism) Representative of ASI Director, Department of Tourism Member Member Member Member Member 32 The nominated members shall have a maximum tenure of 3 years unless renewed by the Secretary, Tourism. The STPC shall meet at least once in 12 months. The State Tourism Promotion Council will review & monitor, the implementation of the Policy and suggest changes in the policy frame work. 10.2 Tourism Advisory Committee: A Tourism Advisory Committee (TAC) shall be formed for facilitating development of tourism in the state. The Tourism Advisory Committee would be headed by the Chief Secretary, Government of Odisha and will have the role of advising the State Tourism Promotion Council on policy matters, strategy for development of tourism in the state, inter-departmental coordination, recommendations etc. The Tourism Advisory Committee will have following members. 1. Chief Secretary – Chairman 2. Development Commissioner - Member 3. Secretary (Home) - Member 4. Secretary (Tourism) - Member Convenor 5. Secretary (Revenue) - Member 6. Secretary (Finance) - Member 7. Secretary (Forest & Environment) - Member 8. PCCF (Wildlife) - Member 9. Director (Tourism) - Member 10. Managing Director (OTDC) - Member 11. Representatives of other departments, agencies and organisations to be nominated by the Government from time to time. 10.3 Single Window Clearance Authority: There shall be a 3-tier Single Window Clearance Authority (SWCA) for clearance of private sector tourism projects as enumerated below - • Investment up-to Rs. 50 crore - Special Single Window Clearance Committee (SSWCC) shall be constituted under the chairmanship of Secretary, Tourism; Govt of Odisha.. • Investments above Rs.50 crore and up to Rs.1000 crore – State Level Single Window Clearance Authority (SLSWCA) members as constituted under the Odisha Industries Facilitation Act (OIFA) 2004. 33 • Investment above Rs 1,000 crore - High Level Clearance Authority (HLCA) headed by the Chief Minister with members as constituted under the Odisha Industries Facilitation Act (OIFA) 2004. DoT will provide secretarial assistance to the SLSWCA. The SLSWCA shall have the power to direct concerned departments or authorities to issue required clearances within the specified time limit, subject to compliance of the provisions of the applicable Acts and rules or orders and instructions in force. The SSWCC \ SLSWCA shall carry out the following functions: • Issue approvals of projects as required under the appropriate rules as and when necessary. • Issue deemed approvals as provided in OIFA as and when necessary. • Review and monitor the processing of applications cleared earlier and sent to competent authorities. A Nodal Officer would be appointed / designated from DoT, to support the SLSWCC and liaise with the District Level Nodal Agencies (DLNA) under the OIFA Act. The Nodal Officer would receive all applications forwarded from IPICOL / the DICs (if the DICs have been approached). These would be put up by the Nodal Officer before SSWCC for approval. 10.4 District Tourism Promotion Council: Every district will have a District Tourism Promotion Councils (DTPC). It shall act in close coordination with Department of Tourism. Its main functions shall be – • Identify land parcels for tourism development in the district. • To act as the nodal agency and clearing house for ideas and information related to tourism at the district & sub-district level. • Facilitate convergence of resources of various agencies for the development of tourism infrastructure. • Development and updation of tourism information for districts which may also be uploaded in the district websites. • Promote the development of tourism master plans for each district in coordination with other government agencies. 34 • Skill profiling of local population to create lists for guides, freelancers, photographers, home-stay addresses and develop a tourism service provider database and clear awareness among the general public on tourism related matters. • Contribute to the publicity and promotional material of DoT and encourage/facilitate travel writers, media for publicizing places of tourist interest of the district. • Prepare the event list at the district level for tourism purposes. • Organize and facilitate training programs for the benefit of stakeholders in the tourism industry on chargeable basis • Facilitate the formation of local tourism destination development bodies with local community participation for development of tourism assets. • Identify, develop and lease out land for parking and other tourist services where user charges can be a source of revenue. • Facilitate and support the development of eco-tourism societies. • Develop economically viable Tourism Projects. • Licensing, regulation and accreditation of tourism ventures as per DoT guidelines • Mobilize and enlist the local community stakeholders for specific areas / tourism destinations as per requirement. The Revenue Divisional Commissioner shall be the Patron and the District Collector shall be the Chairman of DTPC .The DTPC shall have an Executive Body which shall be responsible for the daily business & affairs of the Council. The terms and conditions shall be notified separately by the Government. 10.5 Executive Body of DTPC: The Executive Body shall carry out the business and affairs of the DTPC. The Executive Body will meet at least once in a month. It shall have a tenure of 3 years or as decided by the Government. The Tourist Officer for the District shall be the Secretary to DTPC and shall carry out the functions including convening of meetings, documentation, and other duties as determined by the Executive Body. District Collector Divisional Forest Officer (DFO) Chairman Member 35 Project Director, DRDA Representative of the concerned Municipal Corporation (where Member Member applicable) Superintendent of Police Representative from Commissionrate of Police (Bhubaneswar-Cuttack) Representative of Handicrafts & Handloom Chairman of Zilla Parishad / Municipalities /N.A.C. in district Local MPs/ MLAs Executive Engineer PWD (R&B) Executive Engineer from Rural Development Department (Local works) District Planning Officer Executive Engineer (RWS&S) President, District Hotel Association President, District Travel Agent Association Any other member or members nominated by the Chairman who would be Member Member Member Member Member Member Member Member Member Member Member Member helpful in realizing the objectives of the body OTDC nominee Tourist Officer for the District Member Member Secretary 10.6 Local Tourism Promotion Council: This Policy proposes the formation of Local Tourism Promotion Councils (LTPC in few important tourist centres for carrying out functions such as – • Identify land parcels for tourism development in the locality • Skill profiling of local population to create lists of guides, freelancers, photographers, home-stay addresses and develop a tourism service provider database • Contribute to the publicity and promotional material of DTPC • Administering operation & management of tourist facilities created by the Government. • Implementation of tourism events if any • Facilitate the formation of local tourism destination development bodies with local community participation for development of tourism assets. • Identify, develop and lease out land for parking and other tourist services where user charges can be a source of revenue. • Facilitate and support the development of eco-tourism societies • Mobilize and enlist the local community stakeholders for specific areas / tourism destinations as per requirement • Sensitize the local community about the importance of the tourism and to become more tourist friendly The LTPC shall consist of an Executive Body, the District Collector shall be the Patron and the Block Development Officer shall be the Chairman. The Executive Body shall be the 36 body responsible for the daily business & affairs of the LTPC. The terms and conditions shall be notified separately by the Government. The details of the constitution of the LTPC are as given below: Block Development Officer Jr. Engineer (Block) Sarapanch of concerned G.P. / Representative of the concerned Municipal Chairman Member Member Corporation (where applicable) O.I.C. of concerned P.S. President, Local Hotel Association President, Local Travel Agent Association Any other member or members nominated by the Chairman who would be Member Member Member Member helpful in realizing the objectives of the body OTDC nominee Tourist Officer for the District Member Member Secretary 10.7 Miscellaneous: A. The Tourism Policy-2016 shall be co-terminus with IPR-2015. The State Government may at any time amend any provision of the policy. B. Doubts relating to interpretation of any term and / or dispute relating to operation of any provision under this policy shall have to be referred to the Tourism Department for clarification / resolution and the decision of the Government in this regard shall be final & binding on all concerned. C. Implementation of various provision covering the subsidy, incentives, concessions etc. will be subject to issue of detail guidelines / statutory notifications by the DoT within one month from the date of issue of this policy. ---- x ---- 37

As the largest ceramic and bathroom exhibition in Asia, the Foshan International Ceramic and Bathroom Fair (short for CERAMBATH) has been successfully held for 34 sessions. By bringing together 800 leading brands of ceramic tiles and bathroom products, it is considered the first commercial window and becomes an important communication platform to showcase new technologies, new products and new trends in the ceramic sector. https://brainstormerclasse.wixsite.com/mysite/events/china-intl-ceramic-industry-fair/18th-21th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST China Intl Ceramic Industry Fair http://en.cerambath.org As the largest ceramic and bathroom exhibition in Asia, the Foshan International Ceramic and Bathroom Fair (short for CERAMBATH) has been successfully held for 34 sessions. By bringing together 800 leading brands of ceramic tiles and bathroom products, it is considered the first commercial window and becomes an important communication platform to showcase new technologies, new products and new trends in the ceramic sector.

Thailand LAB INTERNATIONAL is organized by VNU Exhibitions Asia Pacific Co., Ltd. a joint venture between Jaarbeurs from the Netherlands and TCC Exhibition and Convention Center from Thailand. VNU Exhibitions Asia Pacific develops, with industry partners and exhibition organizers from around the world, executes and internationalizes trade show and conferences from animal production and processing to technology, from agriculture to innovations and from pets to medical and laboratory sectors. VNU Exhibitions Asia Pacific successfully applies its concepts and know-how across industries and in all Asian countries. Through its international network and global reach, VNU Exhibitions Asia Pacific builds marketplaces in Asia – for the world. https://brainstormerclasse.wixsite.com/mysite/events/thailand-lab-international-2020/28th-30th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Thailand LAB INTERNATIONAL 2020 https://www.thailandlab.com/ Thailand LAB INTERNATIONAL is organized by VNU Exhibitions Asia Pacific Co., Ltd. a joint venture between Jaarbeurs from the Netherlands and TCC Exhibition and Convention Center from Thailand. VNU Exhibitions Asia Pacific develops, with industry partners and exhibition organizers from around the world, executes and internationalizes trade show and conferences from animal production and processing to technology, from agriculture to innovations and from pets to medical and laboratory sectors. VNU Exhibitions Asia Pacific successfully applies its concepts and know-how across industries and in all Asian countries. Through its international network and global reach, VNU Exhibitions Asia Pacific builds marketplaces in Asia – for the world.

https://brainstormerclasse.wixsite.com/mysite/events/atf/january%2C2022?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST ATF

https://brainstormerclasse.wixsite.com/mysite/events/belgrade-fair/23th-26th-september-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Belgrade Fair https://sajam.rs

Secretariat of SIMTOS, Korea Machine Tool Manufacturers Association (KOMMA) https://brainstormerclasse.wixsite.com/mysite/events/korea-int%E2%80%99l-mfg-tech/06th-09th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Korea Int’l Mfg Tech http://www.simtos.org/ Secretariat of SIMTOS, Korea Machine Tool Manufacturers Association (KOMMA)

The economic empowerment of women is not an issue that depends solely on government policy, the private sector or social change. Everyone has a critical role to play. That is why the International Trade Center (ITC) has launched the SheTrades initiative, which seeks to connect three million women entrepreneurs with the market. https://brainstormerclasse.wixsite.com/mysite/events/she-trades-globally/13th-15th-december-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST She Trades Globally https://www.shetrades.com/ The economic empowerment of women is not an issue that depends solely on government policy, the private sector or social change. Everyone has a critical role to play. That is why the International Trade Center (ITC) has launched the SheTrades initiative, which seeks to connect three million women entrepreneurs with the market.

MTS Exhibition (former: MTS Video Channel) started by classifying global information into an online guide to make machine tool exhibitions simpler and more enjoyable. Now, as we expand more aggressively, we begin to bring manufacturers to our online display. Easy to access features, with no time or location limit, allow us to provide you with access to the world's manufacturers on this platform. Be sure to refer to the following content when looking for your next machine for more efficient machine supply. https://brainstormerclasse.wixsite.com/mysite/events/mactech-cairo/12th-15th-november-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST MACTECH Cairo https://www.mactech-exhibition.com MTS Exhibition (former: MTS Video Channel) started by classifying global information into an online guide to make machine tool exhibitions simpler and more enjoyable. Now, as we expand more aggressively, we begin to bring manufacturers to our online display. Easy to access features, with no time or location limit, allow us to provide you with access to the world's manufacturers on this platform. Be sure to refer to the following content when looking for your next machine for more efficient machine supply.

ScienceGlobe - The International Conference on Agriculture, Forestry, Biotechnology and Food Sciences (ICAFBFS) is a prestigious event organized with the motivation of providing an excellent international platform for academics, researchers, engineers, industrial participants and budding students from all the world SHARE your research results. with world experts. ICAFBFS 2020 will be held in Hyderabad, India on March 1, 2020. https://brainstormerclasse.wixsite.com/mysite/events/icafbfs/01st-march-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST ICAFBFS http://scienceglobe.org/Conference2020/3/Hyderabad/1/ICAFBFS/ ScienceGlobe - The International Conference on Agriculture, Forestry, Biotechnology and Food Sciences (ICAFBFS) is a prestigious event organized with the motivation of providing an excellent international platform for academics, researchers, engineers, industrial participants and budding students from all the world SHARE your research results. with world experts. ICAFBFS 2020 will be held in Hyderabad, India on March 1, 2020.

https://brainstormerclasse.wixsite.com/mysite/events/magical-kenya-travel-expo/07th-09th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Magical Kenya Travel Expo https://mkte.co.ke

There has never been a more important time to discuss future protection at the most relevant and essential event for professionals in the global fire, safety and security industry. Intersec provides an essential platform to rebuild critical connections, generate new business opportunities, and access practical information, the latest innovations and technology, market insights and expert advice. Intersec 2021 offers a hybrid digital and physical opportunity to meet and do business in the safest way, under strict hygiene guidelines. This is your opportunity to reconnect with customers and business partners, explore new opportunities, projects and contracts at a strategically vital time of the year. https://brainstormerclasse.wixsite.com/mysite/events/intersec/24th-26th-january-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST INTERSEC https://intersec.ae.messefrankfurt.com/ There has never been a more important time to discuss future protection at the most relevant and essential event for professionals in the global fire, safety and security industry. Intersec provides an essential platform to rebuild critical connections, generate new business opportunities, and access practical information, the latest innovations and technology, market insights and expert advice. Intersec 2021 offers a hybrid digital and physical opportunity to meet and do business in the safest way, under strict hygiene guidelines. This is your opportunity to reconnect with customers and business partners, explore new opportunities, projects and contracts at a strategically vital time of the year.

The exhibition program will be packed with events that are a platform for business development, attracting potential partners and broadening the horizons of cooperation. Thus, within the framework of the exhibition, B2B meetings that have already become a tradition will be held, which will strengthen both existing commercial communications and the creation of new ones. Meetings will be held with both tourism companies and representatives of the Medical Tourism sector and, for the first time, the exhibition participants will hold business meetings with representatives of the Azerbaijani business sector. AITF is not only the largest exhibition in the region in the tourism sector, but also a celebration of culture, new experiences, opportunities and friendship. Every year professional industry representatives look forward to this event, where they can not only establish new contacts, but also significantly expand the geography of sales, learn about the latest industry innovations and trends, and find new partners and customers. https://brainstormerclasse.wixsite.com/mysite/events/azerbaijan-international-travel-and-tourism-fair/08th-10th-april-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Azerbaijan International Travel and Tourism Fair https://aitf.az The exhibition program will be packed with events that are a platform for business development, attracting potential partners and broadening the horizons of cooperation. Thus, within the framework of the exhibition, B2B meetings that have already become a tradition will be held, which will strengthen both existing commercial communications and the creation of new ones. Meetings will be held with both tourism companies and representatives of the Medical Tourism sector and, for the first time, the exhibition participants will hold business meetings with representatives of the Azerbaijani business sector. AITF is not only the largest exhibition in the region in the tourism sector, but also a celebration of culture, new experiences, opportunities and friendship. Every year professional industry representatives look forward to this event, where they can not only establish new contacts, but also significantly expand the geography of sales, learn about the latest industry innovations and trends, and find new partners and customers.

Being a flagship event for the Indonesian furniture industry, IFEX is the Indonesian stage to the world, strongly supported by industry and government to facilitate Indonesian furniture trade globally, by connecting manufacturers and exporters of Indonesian furniture and crafts with thousands of commercial buyers around the world. . IFEX prides itself on the industry with the widest range of specialty furniture and handcrafted products, seamlessly combining innovative design and fine craftsmanship inspired by the richness of Indonesian nature. IFEX has become the true furniture market that serves the industry and opens business opportunities. https://brainstormerclasse.wixsite.com/mysite/events/indonesia-int%E2%80%99lfurniture-expo/02nd-04th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Indonesia Int’lFurniture Expo https://ifexindonesia.com/ Being a flagship event for the Indonesian furniture industry, IFEX is the Indonesian stage to the world, strongly supported by industry and government to facilitate Indonesian furniture trade globally, by connecting manufacturers and exporters of Indonesian furniture and crafts with thousands of commercial buyers around the world. . IFEX prides itself on the industry with the widest range of specialty furniture and handcrafted products, seamlessly combining innovative design and fine craftsmanship inspired by the richness of Indonesian nature. IFEX has become the true furniture market that serves the industry and opens business opportunities.

See what's happening at the world's leading trade fair for consumer goods. Exciting prospects are opening up for exhibitors and trade visitors in the areas of dining, giving and living with high-level contacts, the latest developments in the market and design, as well as trends and opportunities in all segments. https://brainstormerclasse.wixsite.com/mysite/events/ambiente/19th-23th-february-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Ambiente https://ambiente.messefrankfurt.com/ See what's happening at the world's leading trade fair for consumer goods. Exciting prospects are opening up for exhibitors and trade visitors in the areas of dining, giving and living with high-level contacts, the latest developments in the market and design, as well as trends and opportunities in all segments.

Thailand LAB INTERNATIONAL is organized by VNU Exhibitions Asia Pacific Co., Ltd., a joint venture between Jaarbeurs from the Netherlands and the TCC Convention and Exhibition Center from Thailand. VNU Exhibitions Asia Pacific develops, with industry partners and exhibition organizers from around the world, runs and internationalizes fairs and conferences from animal production and processing to technology, from agriculture to innovations and from pets to industries medical and laboratory. VNU Exhibitions Asia Pacific successfully applies its concepts and knowledge in all industries and in all Asian countries. Through its international network and global reach, VNU Exhibitions Asia Pacific creates markets in Asia, for the world. https://brainstormerclasse.wixsite.com/mysite/events/thailand-lab/28th-30th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Thailand LAB https://www.thailandlab.com/ Thailand LAB INTERNATIONAL is organized by VNU Exhibitions Asia Pacific Co., Ltd., a joint venture between Jaarbeurs from the Netherlands and the TCC Convention and Exhibition Center from Thailand. VNU Exhibitions Asia Pacific develops, with industry partners and exhibition organizers from around the world, runs and internationalizes fairs and conferences from animal production and processing to technology, from agriculture to innovations and from pets to industries medical and laboratory. VNU Exhibitions Asia Pacific successfully applies its concepts and knowledge in all industries and in all Asian countries. Through its international network and global reach, VNU Exhibitions Asia Pacific creates markets in Asia, for the world.

FITUR is the first event of the year for tourism professionals worldwide and the leading fair for incoming and outgoing markets in Latin America. In its 2020 edition, FITUR has exceeded its participation record with 11,040 companies from 165 countries and regions, 150,011 professional visitors and 111,089 visitors from the general public. You have to be at FITUR: a unique forum to promote brands, present new products, learn about the latest trends and fill your agenda with new contacts and opportunities. https://brainstormerclasse.wixsite.com/mysite/events/fitur/20th-24th-january-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST FITUR https://www.ifema.es/ FITUR is the first event of the year for tourism professionals worldwide and the leading fair for incoming and outgoing markets in Latin America. In its 2020 edition, FITUR has exceeded its participation record with 11,040 companies from 165 countries and regions, 150,011 professional visitors and 111,089 visitors from the general public. You have to be at FITUR: a unique forum to promote brands, present new products, learn about the latest trends and fill your agenda with new contacts and opportunities.

A flagship event of the National Council of Women's Business Enterprises (WBENC), the WBENC National Conference and Business Fair is the largest event of its kind for female business owners, welcoming thousands of female entrepreneurs and corporate executives. ready to make connections and do business. The 2020 National Conference and Business Fair will feature innovative educational programming, inspiring keynotes, a presentation competition, 1: 1 MatchMaker meetings, many networking opportunities, and the Business Fair, an unparalleled trade show from certified owned companies. of women and those who do. business with them. https://brainstormerclasse.wixsite.com/mysite/events/wbenc-conference-%26-trade-fair/22th-25th-june-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST WBENC Conference & Trade Fair https://conf.wbenc.org/ A flagship event of the National Council of Women's Business Enterprises (WBENC), the WBENC National Conference and Business Fair is the largest event of its kind for female business owners, welcoming thousands of female entrepreneurs and corporate executives. ready to make connections and do business. The 2020 National Conference and Business Fair will feature innovative educational programming, inspiring keynotes, a presentation competition, 1: 1 MatchMaker meetings, many networking opportunities, and the Business Fair, an unparalleled trade show from certified owned companies. of women and those who do. business with them.

MITT is Russia's largest B2B tourism and travel trade fair, attracting representatives of the tourism industry from Russia, regions and around the world. 22,289 trade visitors from 80 Russian regions and 91 other countries 1,523 exhibiting companies from 229 countries and regions of the world, 52 regions of Russia 229 countries and regions of the world 35,000 m2 of exhibition 7 rooms and pavilions 145 speakers and industry leaders 3 full days of business events The MITT exhibitors are representatives from all segments of the tourism industry: Main outbound and national tourism operating companies, hist tour operators National Tourist Offices Regional administrations Travel agency Hotels, hotel chains and other accommodation MICE agencies Airline and transport companies IT companies that offer solutions for the tourism industry. Online booking and search systems Insurance companies Medical centers and clinics representing treatments in Russia and abroad. In 2019, 22,289 travel industry professionals visited MITT: representatives of tour operators, travel agents, and other businesses involved in the travel industry such as airlines, transportation companies, hotels, and IT companies. https://brainstormerclasse.wixsite.com/mysite/events/mitt/16th-18th-march-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST MITT https://www.mitt.ru MITT is Russia's largest B2B tourism and travel trade fair, attracting representatives of the tourism industry from Russia, regions and around the world. 22,289 trade visitors from 80 Russian regions and 91 other countries 1,523 exhibiting companies from 229 countries and regions of the world, 52 regions of Russia 229 countries and regions of the world 35,000 m2 of exhibition 7 rooms and pavilions 145 speakers and industry leaders 3 full days of business events The MITT exhibitors are representatives from all segments of the tourism industry: Main outbound and national tourism operating companies, hist tour operators National Tourist Offices Regional administrations Travel agency Hotels, hotel chains and other accommodation MICE agencies Airline and transport companies IT companies that offer solutions for the tourism industry. Online booking and search systems Insurance companies Medical centers and clinics representing treatments in Russia and abroad. In 2019, 22,289 travel industry professionals visited MITT: representatives of tour operators, travel agents, and other businesses involved in the travel industry such as airlines, transportation companies, hotels, and IT companies.

Gartex Texprocess India is a comprehensive trade fair for textile machinery for garments. The fair is aimed at addressing the interests of those who wish to approach the textile and garment machinery and accessories market in India. Acting as the ultimate gateway to providing excellent quality and a unique sales and sourcing platform, the event will showcase products, services and technologies related to the entire production chain. Gartex Texprocess India 2020 is designed to set trends for the industry player to showcase new state-of-the-art technology, equipment, materials and services. The fair hopes to accelerate technological advancements in the Indian textile and clothing industry by showcasing high-quality, high-speed and competitively priced products. It will also provide a unique platform for international and domestic suppliers and trade visitors to expand their business opportunities in the textile and clothing industry in India through networking and participation in investment opportunities during the fair. https://brainstormerclasse.wixsite.com/mysite/events/gartex/17th-19th-december-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Gartex https://www.gartexindia.com/ Gartex Texprocess India is a comprehensive trade fair for textile machinery for garments. The fair is aimed at addressing the interests of those who wish to approach the textile and garment machinery and accessories market in India. Acting as the ultimate gateway to providing excellent quality and a unique sales and sourcing platform, the event will showcase products, services and technologies related to the entire production chain. Gartex Texprocess India 2020 is designed to set trends for the industry player to showcase new state-of-the-art technology, equipment, materials and services. The fair hopes to accelerate technological advancements in the Indian textile and clothing industry by showcasing high-quality, high-speed and competitively priced products. It will also provide a unique platform for international and domestic suppliers and trade visitors to expand their business opportunities in the textile and clothing industry in India through networking and participation in investment opportunities during the fair.

The IECA Annual Conference & Expo brings together the industry's most innovative minds in the erosion and sediment control and stormwater industry. Attend this one-of-a-kind conference to be co-located with the Geosynthetics Conference to connect with thousands of colleagues from over 25 countries, participate in state-of-the-art educational sessions while gaining hours of professional development, and access one of the showrooms largest in the industry. Learn more about the host city, Kansas City, Missouri, and the Kansas City Convention Center. https://brainstormerclasse.wixsite.com/mysite/events/ieca-annual-conference-%26-expo/21th-24th-february-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST IECA Annual Conference & Expo https://www.ieca.org/ The IECA Annual Conference & Expo brings together the industry's most innovative minds in the erosion and sediment control and stormwater industry. Attend this one-of-a-kind conference to be co-located with the Geosynthetics Conference to connect with thousands of colleagues from over 25 countries, participate in state-of-the-art educational sessions while gaining hours of professional development, and access one of the showrooms largest in the industry. Learn more about the host city, Kansas City, Missouri, and the Kansas City Convention Center.

Everything has been happening at Spring Fair. Take a look at some of the incredible knowledge, immersive trending facilities, and most exciting new products at our newly revamped show. Discover a new era of Spring Fair. https://brainstormerclasse.wixsite.com/mysite/events/spring-fair/07th-11th-february-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Spring Fair https://www.springfair.com/ Everything has been happening at Spring Fair. Take a look at some of the incredible knowledge, immersive trending facilities, and most exciting new products at our newly revamped show. Discover a new era of Spring Fair.

https://brainstormerclasse.wixsite.com/mysite/events/ipm-essen/26th-29th-january-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST IPM Essen

When entering any emerging market, particularly in the multi-product vendor space, you must understand your operating environment at a breakneck pace. What is the future of business and commerce like? How can your company anticipate the next trend? This is the purpose of SAITEX. Our goal is not only to be the facilitator of tangible international and local business relationships, but also the platform for the private sector to demonstrate the innovations, solutions and services it has to offer to the world. Our experience in this market has strengthened high-level international business discussions between governments and the private sector for over 27 years, resulting in SAITEX being the central meeting place for African and international buyers and sellers to build relationships. , create commercial links and, ultimately, do business. https://brainstormerclasse.wixsite.com/mysite/events/saitex-fair/20th-22th-june-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST SAITEX Fair https://www.saitexafrica.com/ When entering any emerging market, particularly in the multi-product vendor space, you must understand your operating environment at a breakneck pace. What is the future of business and commerce like? How can your company anticipate the next trend? This is the purpose of SAITEX. Our goal is not only to be the facilitator of tangible international and local business relationships, but also the platform for the private sector to demonstrate the innovations, solutions and services it has to offer to the world. Our experience in this market has strengthened high-level international business discussions between governments and the private sector for over 27 years, resulting in SAITEX being the central meeting place for African and international buyers and sellers to build relationships. , create commercial links and, ultimately, do business.

The UITT Ukraine International Travel and Tourism Expo is Ukraine's leading travel and tourism event. Ukraine Travel and Tourism 2019 saw: 361 exhibiting companies 23 countries 18 533 tourism professionals visiting 39 cities and regions of Ukraine were presented at the exhibition 23 countries participated in UITT'2019, including companies from Azerbaijan, Albania, Bulgaria, Greece, Dominican Republic, Egypt, Israel, Spain, Italy, Cyprus, Cuba, Morocco, Palestine, Slovakia, Slovenia, United States, Tunisia, Turkey, Ukraine, Montenegro, Sri Lanka. 39 cities and regions of tourist Ukraine participated in the 2019 national exhibition. The list of renowned players in the tourism industry remained unchanged: Coral Travel, Join UP!, ANEX Tour, TUI, Feeria Mandriv, Mouzenidis Travel Ukraine, TPG Agency. This year, the exhibition brought together companies: Kompas, Piligrim, IT-Tour, Online Bistro, Vitiana, Turkish Airlines, Sky Up, APG Ukraine and others. https://brainstormerclasse.wixsite.com/mysite/events/ukraine-international-travel-and-tourism-exhibition/24th--26th-march-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST Ukraine International Travel and Tourism Exhibition https://www.uitt-kiev.com The UITT Ukraine International Travel and Tourism Expo is Ukraine's leading travel and tourism event. Ukraine Travel and Tourism 2019 saw: 361 exhibiting companies 23 countries 18 533 tourism professionals visiting 39 cities and regions of Ukraine were presented at the exhibition 23 countries participated in UITT'2019, including companies from Azerbaijan, Albania, Bulgaria, Greece, Dominican Republic, Egypt, Israel, Spain, Italy, Cyprus, Cuba, Morocco, Palestine, Slovakia, Slovenia, United States, Tunisia, Turkey, Ukraine, Montenegro, Sri Lanka. 39 cities and regions of tourist Ukraine participated in the 2019 national exhibition. The list of renowned players in the tourism industry remained unchanged: Coral Travel, Join UP!, ANEX Tour, TUI, Feeria Mandriv, Mouzenidis Travel Ukraine, TPG Agency. This year, the exhibition brought together companies: Kompas, Piligrim, IT-Tour, Online Bistro, Vitiana, Turkish Airlines, Sky Up, APG Ukraine and others.

SMART FACTORY Expo is Japan's largest exhibition of technologies and products related to smart factories, such as IoT / M2M solutions, FA technologies, industrial robots, green energy solutions and factory equipment, etc. https://brainstormerclasse.wixsite.com/mysite/events/-smart-factory-expo/20th-22th-january-2021?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST SMART FACTORY Expo https://www.sma-fac.jp/ SMART FACTORY Expo is Japan's largest exhibition of technologies and products related to smart factories, such as IoT / M2M solutions, FA technologies, industrial robots, green energy solutions and factory equipment, etc.

Since 1989, TTF has been providing an annual marketing platform and opportunity to network with the travel industry in 9 major cities, culminating in the grand finale: OTM, India's leading travel trade show based on the number of sellers, buyers and rented area. . https://brainstormerclasse.wixsite.com/mysite/events/ttf/02nd-04th-october-2020?skipRedirect=true&ssrOnly=true&extendedTimeout=true&debug=false GLAREPOST TTF https://www.ttfotm.com Since 1989, TTF has been providing an annual marketing platform and opportunity to network with the travel industry in 9 major cities, culminating in the grand finale: OTM, India's leading travel trade show based on the number of sellers, buyers and rented area. .