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YES BANK Introduces YES Grandeur : A Premier Banking Experience for the Elite and Emerging Affluent Segments




YES BANK, known for its innovative banking solutions,

announces the launch of YES Grandeur, an exclusive banking programme designed to

address the unique financial and lifestyle needs of India's fast-growing Emerging Affluent

segment. With an expected growth rate of 2.3 times over the next decade, as per BCG CCI

Proprietary Income Model, this demographic is set to redefine the landscape of consumer

banking in India, marked by its increasing disposable income and sophisticated consumer

habits. With Indian middle class nearly doubling to 61% by 2046-47 as per PRICE Report,

rising incomes and the expansion of middle-class and high-income segments will reshape

future consumption.

YES Grandeur is aimed at catering to the evolving market dynamics where the affluent are

increasingly seeking personalised services that complement their lifestyle. With an eligibility

threshold of Average Monthly Balance (AMB) of ₹5 Lakh or a Net Relationship Value (NRV)

of ₹20 Lakh, with additional consideration given to loan relationships, YES Grandeur is

positioned to enhance the banking experience for this discerning customer base.

The highlights of YES Grandeur are :

 Banking Benefits: Customers will enjoy premium service offerings including

dedicated relationship managers, preferential rates on banking services, exemption

across a host of charges, significant discounts on locker facilities, and a special 3-in-

1 account that offers Demat Account & Trading Account with Savings Account.

 Travel Benefits: Zero cross currency markup charges on YES Grandeur Debit Card

combines convenience with savings on international spends for the travel enthusiast.

Other exclusive benefits that come with YES Grandeur Debit Card are complimentary

access to airport lounges, among others.

 Lifestyle Privileges: The programme extends a world of indulgent milestone-led

lifestyle benefits across Taj, ITC Hotels, Disney+ Hotstar, SonyLIV, Amazon, among

others. YES Grandeur also offers 5x YES Rewardz on weekend spends along with

exclusive offers across movies, dining, shopping, bill payments, and much more.

These meticulously crafted benefits reflect the programme’s name, Grandeur, aiming not

just to meet but exceed the expectations of its members, offering a banking experience that

is rewarding and comprehensive at the same time.

Commenting on the launch, Mr. Rajan Pental, Executive Director at YES BANK, said,

“YES Grandeur underscores our unwavering commitment to delivering exceptional banking

experiences and exclusive privileges to our discerning clients. With a relentless focus on

industry-first features and a profound understanding of the evolving needs of elite and

emerging affluent households, YES Grandeur sets a new benchmark in personalised

banking. At YES BANK, we are dedicated to surpassing expectations and redefining the

landscape of banking in India.”

Furthermore, YES BANK offers dynamic digital solutions to elevate the banking experience

of customers. The next-gen mobile banking app - iris by YES BANK, offers over 100


Press release

features and services for seamless banking. YES Pay Next serves as a comprehensive

payments app for UPI, bill payments, recharges, gift cards, and more. Customers are also

encouraged to enjoy convenient and secure banking across AI enabled personal banking

chat assistance and Net Banking facility.

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