GOVERNMENT OF INDIA MINISTRY OF TOURISM AND CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION






Final Report

On

20 YEAR PERSPECTIVE PLAN FOR

SUSTAINABLE TOURISM DEVLOPMENT IN

UNION TERRITORY OF CHANDIGARH





March 2003




Submitted by

India Tourism Development Corporation
TLC Marketing Pvt. Ltd.

Deloitte Touche Tohmatsu India Private Limited

20 year Perspective Tourism

Master Plan for Chandigarh





Contents for the 20 Year perspective Tourism Master Plan


1. Executive Summary 1

2. The approach

a. Guidelines for developing 20 year perspective Master Plans as issued by

the Department of Tourism, Government of India
6

b. Background of Consortium partners
11
i. ITDC
ii. Deloitte Touche Tohmatsu
iii. TLC Marketing Pvt Ltd
c. Approach
15
d. Approach to Environmental Impact Assessment
19
3. Background on the State 21

a. History

b. Physical features, Flora and Fauna

c. Current infrastructure

i. Access – Road, Rail, Air

ii. Water & Sewage

iii. Power – Electricity

iv. Industrial Estates – list of major corporates

d. Demographics versus other Northern States District Profiles

e. Chandigarh Headquartered Corporate Houses


4. Current Tourism scenario in the State 38

a. Current Chandigarh Tourism Policy

b. Inventory of Accommodation

c. Current Tourism Statistics



1

20 year Perspective Tourism

Master Plan for Chandigarh






i. By city

ii. Comparative with other Indian States – employment, project spends
d. Taxes on Tourism activities

e. Fairs & Festivals

f. Roles of relevant bodies

i. State Tourism Development

ii. Urban Development & Town Planning

iii. Industrial Development

g. Tourism activities of contiguous States


5. Assessment of Tourism Attractions of the State 65

a. How other “City States” have developed tourism

b. Inventory of attractions

i. Versus criteria

ii. By type of tourist and linkages

c. Current State Tourism Policy versus National Tourism Policy

d. Potential markets and market segments for the State

e. Shortlisted projects

f. Approach to Environmental Impact Assessments


6. Marketing State Tourism. Case studies of Kerala, Rajasthan and Uttaranchal 79

7. Implementation of shortlisted projects 90

a. Setting up a system for coordination of Departments

b. Assessing the economic impact of tourism




2

20 year Perspective Tourism

Master Plan for Chandigarh


c. Setting up Police outposts

d. Setting up a system for accreditisation of shops and transporters

e. Creating a Tourist/ Cultural Centre

f. Promoting traditional cuisine

g. Horse race track & Club

h. Amusement park

i. Linking the sightseeing

j. Conference Centre

k. Adventure Tourism and Wildlife Tourism


8. Attracting the Private Sector investments in Tourism
126
9. Summary Tables 147
a. Prioritisation of projects

b. Job creation

c. Funding of projects

d. Visitor numbers
e. Economic impact



























3


EXECUTIVE SUMMARY


This 20 year perspective Tourism Master Plan for Chandigarh attempts to identify short, medium and long term tourism projects for the Union Territory of Chandigarh using the National Tourism Policy as a guideline.

However, all existing and planned projects of Chandigarh Tourism have also been addressed. In these cases, thoughts that complement/ supplement the current thinking have also been listed.

We have examined the success of several other “City States” and how they have positioned themselves. Very few, like the Vatican, have the benefit of historical attractions. Some like the Bahamas, Bermuda and Mauritius have natural attractions like beaches. Some traditional trading centers like Hong Kong, Singapore and Dubai have developed as financial hubs. In nearly all cases, however, city states have developed man made attractions with an emphasis on world class recreation and leisure.
Gambling – Macau, Monaco & Sun City

Horse Racing in Hong Kong & Dubai

Sporting events – Singapore, Hong Kong, Dubai, Monaco and Sun City Entertainment events – in all the above, Seychelles etc.
Interestingly, most do not rely on immediate neighbouring countries as source markets.


Several suggested projects do not have any precedent in India. As such, projections of usage and hence revenues are difficult to make. However, these projects have been endorsed by knowledgeable individuals in the Travel & Tourism industry based on their personal experiences.

The Plan makes some observations on current practice. Several specific actions and projects have been recommended. These have been divided into those projects to develop and sustain tourism infrastructure and those that generate visitors.

These are summarized in the following pages. In all cases, the involvement of the private sector has been examined.

The Plan shortlists the following projects

Basic Tourism Infrastructure Projects

1. Setting up a system of coordination between Departments through a “Mission approach” on the lines of Rajasthan’s Rajiv Gandhi Mission on Tourism Development
a. Coordination between Chandigarh Tourism/ Chandigarh Hotels/ Town Planning/ PWD (B&R)/ PHD/ Police/ Trade Associations/ NHAI/ Indian Railways
b. The Mission should have a mission statement, a manageable number of objectives and specific activity milestones for effective review.

2. Assessing the Economic Impact of Tourism in Chandigarh. Tourism will not get the attention it deserves unless it can demonstrate the economic and social benefits it generates.
a. We have suggested annual surveys and the use of multipliers to measure the impact of tourism investments and of tourist spendings

3. Tourism Police outposts. Safety and security are a major concern of travelers.

a. We have suggested Tourism Police outposts be set up in the proposed “Tourist Centres” in Chandigarh. The list of locations can be expanded over the Plan period.

4. Accreditisation of Shops and transporters. These are two areas where most tourists feel most insecure in terms of being cheated.
a. For shops, we have suggested accreditising shops that have price tagged items and a reasonable return/ refund policy. Shops will carry a Chandigarh Tourism plaque and be advertised in an official map.
For Taxis/ auto rickshaws. Must be metered and carry tariff cards. These will be identified with a plaque


5. Cultural/ Tourism Information Centre. This should showcase Chandigarh and be a cross between Dilli Haat and The National Crafts Museum. This center should provide information and reservation capabilities for potential tourists to Chandigarh and neighbouring States. These will provide employment to artisans/ performing artists
a. We recommend arts/ crafts, State cuisine and performing arts be showcased

b. We recommend some permanent stalls backed by open spaces for stall for celebrating State festivals
c. Incorporated into “Recreation & Leisure Centres” in Kishangarh


6. Promoting Traditional Cuisines. Chandigarh has eight neighbouring States each with a rich cultural tradition. We propose that food and cultural festivals be held on a regular basis. We further propose that the existing facility of Kalagram, which has held successful festivals in the past, be utilised.

7. Horse Race Track & Club. There is no good Horse Race track in North India. North India is also home to about 10 stud farms. Hotels in cities like Pune and Bangalore have their week end occupancies boosted by punters from major metros. The Race Club can have other facilities to attract a permanent membership.

8. Amusement park. The Rock Garden/ Sukhna Lake/ Golf Course area is already one hub of tourist activity. An area for an amusement park, for a Sports Complex and a Tourist Health Resort have already been ear-marked in the Chandigarh Master Plan. We propose the Amusement Park be marketed to families traveling Delhi- Shimla with young children to encourage an overnight break.

9. Linking the sightseeing. The distance between the Rock Garden and the area identified for the Amusement park is a long walk but a short auto-rickshaw ride. We propose a vintage narrow gauge railway be set up to link all the points in this Recreation & Entertainment area.







10. Conference Center to attract Business Travellers. Chandigarh Tourism has already identified a plot in Sector 31 next to the CII Regional HQ. We believe that this can cement Chandigarh as the commercial center of North India.

11. Developing the City Centre – Sector 17 – as a social and cultural hub. There is already a trend in this direction. We recommend a partnership between the Sector 17 shop owners and Chandigarh Tourism to develop a calendar of events. We also recommend a relaxation in Excise rules in terms of bar licence costs and hours of operation.

12. Adventure Tourism & Wildlife Tourism. We do not recommend any additional activity in this area other than the ongoing levels.

13. Attracting the Private Sector. We have recommended a package of incentives to attract the Private Sector to invest in tourism related projects in Chandigarh. In all visitor generating projects we have recommended roles for the private sector


As a “City State”, Chandigarh does not have the scope – or the space - to develop new projects over a 20 year time span. There is no particular need either in terms of funds or manpower to spread the suggested projects.



Guidelines of Dept. of Tourism for 20 year Perspective Tourism Master Plans

1. Year wise phasing of investments required having regard to resources available

2. Plan should indicate short term & long term plans, targets and ground realities.

3. Plan should indicate all activities by agency with timeframes

4. Assess the existing tourism scenario in the state/UT with respect to existing traffic levels and inventory of
- Natural resources

- Heritage & other socio-cultural assets

- Quantitative/ demographic factors

- Services & infrastructure available

5. Plan should review the status of existing development/ investment for the development of tourism in the region
6. List and evaluate existing potential tourist destinations and centers and categorise them on the basis of
- inventory of attractions

- infrastructure available

- degree of popularity

- volume of traffic flow

7. Plan should analyse and categorise existing destinations and centers as

- stand alone

- part of a circuit

- niche attractions for special interests

8. Plan should assess the existing infrastructure levels at identified destinations/ centers in terms of
- quality of roads/ transportation facilities

- civic amenities

- en route transit facilities

- boarding and lodging facilities






9. Plan should assess traffic flow for assessment of infrastructure requirements based on

- Past growth

- Suggested links and integration

- Future expected developments

- Likely investments from State

- Investment climate/ incentive for private sector

10. Plan should attempt indicative cost configuration of likely investment on infrastructure under different heads and prioritise investment needs over 20 years
11. Plan should identify existing as well as new tourism projects including

- expansion/ augmentation,

- upgradation of services/ facilities

- Destinations & centers

12. Plan should undertake product conceptualization cum feasibility for identified projects covering
- locational evaluation

- schematic product planning

- quantification of individual product parameters

- assessment of investment levels

- project viability

13. Action plan for implementation of identified projects along with development of infrastructure in conformity with
- State/ Central policy objectives & guidelines

- National development and funding agencies

- WTO’s Bali declaration

14. Project wise potential for employment generation including for women

15. Projection of domestic and foreign tourist arrivals for each proposed tourist place

16. Prioritise schemes based on employment potential and tourist arrivals






17. Prepare inventory of existing accommodation including paying guest and proposed needs split by various providers including various State Govt depts
18. Each project to be scutinised and finalized with a view to suggesting State Tourism projects to foreign funding agencies
19. Explore sources of funding such as FIs, TFCI.

- Suggest incentives for private sector

20. Suggest institutional machinery in the State to oversee/ supervise the development of Tourism infrastructure
21. Build in facilities for performance of local artistes, cultural troupes

22. Cultural complexes to be suggested with the financial help of the State Dept of culture

23. Handicraft shops to be suggested. These can be run by women

24. Include development of potential health resorts.

25. Plan should have an Executive summary

26. Plan should include attractive packages/ schemes to attract private sector investments
27. Environmental issues shouls be dealt with in sufficient detail and EIA made in respect of new projects
28. Plans should include

- carrying capacities

- instruments of spatial and land use planning

- instruments for architectural controls

- strategy for local community participation & protection of cultural identity

- Awareness programmes for local

29. Measures for mitigating adverse environmental impact and rehabilitation

30. Strategy for privatisation of State and State Tourism Corp owned tourism related properties


20 year Perspective

Tourism Master Plan




THE CONSORTIUM

We believe that 20-year Tourism Master Plans require detailed knowledge in several domains. To address this need we have formed a consortium of experts. The consortium comprises of

India Tourism Development Corporation – ITDC – Consultancy Division with relevant past experience in Master Plans, Technical Consultancy and project execution.
TLC Marketing Pvt.Ltd, a marketing consultancy empanelled by The World Tourism Organisation (WTO), Madrid for various aspects of Tourism Development. TLC Marketing will ensure a balanced tourism plan that is marketable to both developers and the Tourist industry
Deloitte Touche Tohmatsu, an international firm of Chartered Accountants and consultants with a wide range of experience in perspective planning in various industries. Deloitte Touche Tohmatsu also have access to their global expertise in the area of Tourism Master Planning.



RELEVANT EXPERIENCE


India Tourism Development Corporation

ITDC was established in 1966 with the objective of developing tourism infrastructure and promoting India as a tourism destination. ITDC has a Consultancy Division which has completed many projects. ITDC has the capability of conducting Techno-Economic feasibility studies, providing Engineering and Technical Services, Mangement Consultancy and Advisory services, consultancy for Adventure Tourism.

Assignments already completed by ITDC include

Feasibility Reports for hotel projects in Baroda, Calicut, Cochin, Kanpur, Kohlapur, Lucknow, Nagpur, Nainital, Pine, Rishikesh, Varanasi, Raipur, New Delhi, Calcutta, Bangalore and Agartala

20 year Perspective

Tourism Master Plan

Tourism Master Plans for Assam, Nagaland, Orissa, Pondicherry, Sikkim, Punjab and Tripura.
Technical consultancy for multiple hotels, youth hostels, forest lodges and restaurants
Special projects for Rail Yatri Niwas, Indian Railways Catering, College of Combat, Institute of Water Sports at Goa.
Project consultancy/ Execution – 28 hotels, the IITTM in Gwalior.


TLC Marketing Pvt Ltd.

The Directors of TLC Marketing have been involved with Tourism Development for almost 30 years and have had exposure to Tourism Planning in Egypt, Mexico and India. This has been mainly from the project developer’s aspect and are familiar with the requirements of the parties that invest in Tourism Development. They are also familiar with all aspects of tourism including resorts, cruises, timeshare, charters, conferences etc. Some relevant projects undertaken by the directors of TLC Marketing include

Study for the India Convention Promotion Bureau on promoting conferences of various sizes to India
Assignment with The Planning Commission for Tourism Development Plans for Uttaranchal and Uttar Pradesh. This included the development of a “tourist train” concept

Review of Hotel classification norms covering Heritage and Resort hotels for the Govt. of India, Department of Tourism
Feasibility studies for business and leisure hotels at over 40 destinations all India. Entry strategy for a hotel company into India looking at mid level hotels. This involves studying business destinations across India
Strategy for a chain of Ayurvedic Spas, initially in the North of India Entry strategy into Timeshare for both mid-market and Luxury Resorts Launch of an Outbound Adventure Tour Operator

20 year Perspective

Tourism Master Plan


Deloitte Touche Tohmatsu India Private Limited

Deloitte Touche Tohmatsu believes that for achieving a client’s business objectives, a variety of knowledge and skills are required. Our national coverage and international experience allows access to professionals in the industry and other areas of specialisations. Our clients include government bodies, non-government organisations, public sector organisations, private companies and international agencies.

Brief details of some of our assignments in the hospitality, tourism and entertainment sectors is set out below:

International assignments in hospitality and the tourism sector are detailed below:

• Privatisation of Hungary Hotels, which comprises some 45 hotels and over 250 restaurants, in association with the Swiss Bank Corporation and Cazenove & Co. Our UK offices worked with our Budapest office on this extensive assignment.
• Business valuation of Astir Hotel Company. We assisted the National Bank of Greece on the proposed sales as part of the Government’s privatisation programme.

• Advised the public enterprises reform and divestiture secretariat of the Ministry of Finance, Government of Uganda, on the divestiture of Government owned hotels.

• Valuation of four state-owned hotels in Morocco prior to their intended privatisation and sale for the Government of Morocco. In conjunction with the Deloitte & Touche Corporate Finance Group, investment memoranda were subsequently prepared to assist in the privatisation process.

Indian assignments in Hospitality and Tourism Sector


• Strategic advice to Quality Inns Private Limited.

• Business plan for a holiday resort based in Kerala. This is under implementation.

• Advisory services provided to an international chain of hotels

• Business advisory services for Resort Condominiums International

• Business advisory services for Singapore based company, for setting up operations in India in the area of serviced apartments and estate development.

20 year Perspective

Tourism Master Plan

• Business valuation and due diligence review for Landbase India Limited,

• Business advisory services for The Radisson Hotel.

• Entry strategy, valuation, negotiations and joint venture identification for Keystone and Venkys.

• Trade survey for travel agents and tour operators for a large multinational company.

• Review of project parameters and returns compiled for the airport expansion planned for Chennai by the Airports Authority of India.

• Economic Feasibility study for setting up a permanent Trade Fair Venue, Madras International Exposition Limited, under the aegis of Federation of Indian Export Organisations (FIEO).

Privatisation/ Disinvestment experience

• Bharat Heavy Plates & Vessels Ltd., Visakhapatnam

• RBL Limited, Calcutta

• Tractors Corporation Limited

• Bharat Goldmines Limited

• Lamps Division of HMT Limited

• Paradeep Phosphates Limited


Ongoing disinvestments assignments include

• IDCOL Cement Limited

• The Fertiliser and Chemicals Travancore Limited

• Instrumentation Limited

• Braithewaite & Co. Limited

• Bharat Heavy Plate limited

20 year Perspective

Tourism Master Plan


APPROACH


Our approach is as follows

1. Review existing Tourism Policy

a. This is reviewed in conjunction with stated National Tourism Policy as State Tourism activities should be in synch with National Policy
b. Thisis also reviewed in terms of “Best Practice” of other Indian States and some Internationally successful players.
2. Validate Proposed projects

a. Plans still to be implemented were reviewed to validate their broad feasibility
3. Suggest new Tourism Products

a. This is done with costs, revenues, timelines and responsibilities.

b. A broad Economic Impact assessment is made for each suggested product for both primary and secondary effects.

Objective

Our objective is to develop 20-year Perspective Tourism Master Plans that encourage sustainable tourism by achieving a balance between the growth of tourism on one hand and the impact on natural, heritage and cultural resources on the other.

Criteria

The Critical Criteria would be that the Plan should be viable. In other words, it should be attractive and marketable to all agencies involved – The traveler, the Travel industry, State and Government agencies, Financial Institutions, Tourism project developers and last but not least to the local population.

The Plan will

Clearly indicate short term and long term projects and targets

Identify agencies involved and the actions required to be taken by each

20 year Perspective

Tourism Master Plan






Ensure that each action will have a time frame and an indicative cost

Ensure each project will also indicate possible developers and possible sources of funding. Financial structuring arrangements, where relevant will also be indicated. Endeavour to involve the private sector in the development of the plans. This will ensure a buy-in to the finished product.
Be based on secondary data – published data, supplied by the State and information obtained in discussions with informed individuals.



METHODOLOGY




Conduct

Inventories







Identify existing and

potential
- attractions
- Infrastructure
- Access
- Environmental impact
- Human factors




Identify

Specific

projects







Develop

balanced
Tourist products

around each
identified

attraction




Detailed

Project

analysis







Identify each

element, the
possible
developers,
sources of
funds,

incentives etc




Final

Recommendations







Shortlist projects, prioritise over 20 years.

- Tourist projections
- Employment and other economic benefits









Identifying the attractions – the reasons for visiting.

1. The first step would be to make an inventory of all possible visitor attractions both current and potential. These would be studied under

a. Long stay – natural and activity resorts such as hill/ beach/ health & fitness/ sports/ wildlife/ shopping and other activities

20 year Perspective

Tourism Master Plan

b. Short Stay destination – Business visitors, conferences, weekend stays, pilgrimage
c. Short stay itinerary – where the attraction is part of an itinerary and dependent on other links
2. Each attraction will be assessed for “Carrying capacity” using absolute numbers as well as indices such as Tourists/ sq.km, Tourists/ 1000 population. This assessment will use international benchmarks and Best Practices.
3. The Environmental sensitivities will be addressed by a strategy to measure the impact on

a. Air quality

b. Water and water bodies

c. Nature, both flora and fauna

d. And on the attraction itself.

4. Based on the above, an assessment of the present and future needs of infrastructural services will be undertaken to cover
a. Water

b. Electricity

c. Sewage and waste disposal

d. Communications

5. Based on the potential markets for visiting the attraction, an assessment of the present and future requirements for access will be identified by
a. Road

b. Rail

c. Air

d. Water transport

6. There are Human Factors that will also be addressed. These will cover

a. Employment

b. Inflationary impact

c. Cultural impact

d. Alienation of locals/ Displacement

20 year Perspective

Tourism Master Plan


Identifying and Conceptualising Specific Tourism Products

Having assessed the attractions available and the broad feasibility of each, the Plan will e develop a balanced Tourist product around each attraction. The Tourist product consists of the following

1. The attraction – the reason for the visit

2. Accommodation – requirements at each level

a. Propose incentives for balanced development

3. Recreational facilities – to supplement the attraction. Eg. a hill resort could have rock climbing, paragliding, river & lake fishing, golf, entertainment and shopping

4. Local transportation

a. Airport/ station transfers, shuttles, city sightseeing, public transportation

5. Information

a. Signage, guides, brochures, photo ops

6. Wayside amenities

a. Rest stops, service stations

7. Safety & Security

a. Accreditisation of shops etc

b. Tourism police


Detailed Analysis and Final Recommendations

After identifying the Tourism Products to be developed, the Plan will prioritise them over the 20-year perspective, each project will be analysed to detail
The key agencies/ organizations involved in developing the product The investment required
Identify possible investors and sources of funds and the processes to access these Possible incentives for the development
Identify environmentally threatened places and buildings for restoration.

Projection of tourist numbers – domestic and international

Employment potential – occupations and income levels

Other economic, social and cultural benefits

Suggestions on marketing the products







Environmental Impact Assessment Studies


Environmental Impact Assessment (EIA) studies are complex exercises. They are also dependent on the specific projects. For example, projects next to water bodies would require a much deeper assessment of impact on water than other projects that would confine the study to the impact on ground water resources.

In the Technical Bid for this project, the Consortium had clearly stated that we are not competent to undertake EIA and would not include them in the final report. However, we are listing out the essential aspects of EIAs. Each attribute must be monitored on a regular basis. Frequency of monitoring may vary from daily for some air samples to annually for soil characteristics.

EIAs are best undertaken by specialist organizations like TERI, TARA etc.





Attribute Parameters

Ambient air quality SPM, RPM, SO2, NO2, CO, CO2, HC etc. Usually 24
hour samples twice a week.

Meteorology Surface wind speed and direction, temperatures, relative
humidity, rainfall

Water quality Physical, Chemical and bacteriological parameters of
surface and ground water

Ecology Existing flora and fauna. For environmentally sensitive
projects, inventory and state of health

Noise levels Noise levels in DB(A)

Light Lighting levels and impact on fauna, insects

Soil Characteristics Parameters relating to agriculture and afforestation
potential

Land use Trends in land use change for different categories

Socio Economic aspects Socio-economic characteristics, labour force
characteristics, population statistics and existing
amenities, current inflation

Geology and mining Geological history, minerals
details

Hydrology Drainage area and pattern, nature of streams, acquifier
characteristics of the area


20 year Perspective Tourism

Master Plan for Chandigarh





HISTORY


India attained Independence in 1947; but in the process the territory of British India was partitioned to form India and Pakistan. The large and prosperous Province of Punjab, was divided and Lahore, its capital, fell within the borders of Pakistan, leaving Indian Punjab without a capital. Those who had been compelled to migrate to India keenly felt the loss of Lahore, a city much loved by its inhabitants. Though there was a temporary secretariat at Shimla in Himachal Pradesh, the political leadership decided on the construction of a modern and accessible capital.

In March 1948, the Government of Punjab in consultation with the Government of India approved a 114.59 sq. km tract of land at the foot of the Shivalik Hills in Ropar district as the site of the new capital. The city was named after the Mother Goddess Chandi, (Chandi - Goddess of Power + garh - fortress). The temple of the Goddess is on Chandigarh-Kalka Road. The temple is known by the name of Chandi Mandir.

Prior to the construction of Chandigarh, the present site was a typical rural tract, with a rainfed subsistence agricultural economy. It was dotted with 24 village settlements, surrounded by cultivated land parcelled into consolidated irregular, small fields.

Each settlement had a number of mango groves remnants of which are still visible in parts of the city. There were banyan or pipal trees within the settlements or near village ponds. The majority of houses were kutcha or partially pucca.

Among the physical features, the choes, with their broad, shallow, and dry sandy beds, constituted an important element of landscape. These represented undulations in an otherwise level topography. Hills and mountains provided a panoramic background.

The new city was needed not only to serve as a capital but also to resettle thousands of refugees who had been uprooted from West Punjab. India’s first Prime Minister, Jawaharlal Nehru enthusiastically supported the project and took sustained interest in its

20 year Perspective Tourism

Master Plan for Chandigarh




execution. When he visited the project on April 2, 1952, he declared: “Let this be a new town symbolic of the freedom of India, unfettered by the traditions of the past, an expression of the nation’s faith in the future.... The new capital of Punjab will be
christened as Chandigarh-a name symbolic of the valiant spirit of the Punjabis. Chandigarh is rightly associated with the name of Goddess Chandi — Shakti, or power.”

The responsibility for the design was given to the French architect Le Corbusier or the Crow. With the help of his cousin Pierre Jeanneret, and that of the English couple Maxwell Fry and Jane Drew (alongwith a number of Indian architects prominent amongst them Chief planner Narinder S. Lamba & Chief Engineer J.C. Verma) Chandigarh, the present capital, came into existence at the foothills of the Shivaliks.

Profile of People


It was built in 1953 and serves as the capital of two states, i.e. Punjab and Haryana. It is administered by the Central Government and is hence classified as an Union Territory. Since 1986 there has been much talk about officially handling it to Punjab on the basis of demography. The issue however continues to be a matter of discussion with many political disputes.

Chandigarh had to be a city of migrants as it was built on the land acquired and cleared of existing settlements. One of its objectives was to rehabilitate persons displaced from Pakistan in 1947. Early settlers in the city were government officials transferred from Shimla, the temporary capital of Punjab after partition and displaced persons from Pakistan in search of a new home.

According to 1991 census data, around two-third of the city's population were migrants, the remaining one-third were locally born. About one-third of the migrants hail from Punjab, Uttar Pradesh comes next, having contributed one-fifth of them. Haryana, Himachal Pradesh and Delhi are other important contributors of migrants. The city has

20 year Perspective Tourism

Master Plan for Chandigarh




attracted migrants from distant states, such as Bihar, Tamil Nadu, West Bengal and Maharashtra. The number of migrants from Nepal is also considerable.

Over one-half of migrants to Chandigarh came from other urban places; the rest had a rural base. An urban origin was more typical of migrants from nearby states, such as Punjab, Haryana, Delhi, and Jammu and Kashmir. Migrants from relatively distant states, such as Uttar Pradesh, Bihar, and Tamil Nadu, mostly had a rural origin.

According 1991 census the Pakistan-born displaced persons reduced to about 4% of all in-migrants. In the early sixties, they accounted for nearly 40% of the total population.

PHYSICAL FEATURES


Location

Chandigarh is located in the Northern part of India and bound by two states, Chandigarh has Punjab to its north and west and Haryana to its south and east. Chandigarh lies at 30o 44'N latitude, 76o 53"E longitude.

20 year Perspective Tourism

Master Plan for Chandigarh







Chandigarh Map


20 year Perspective Tourism

Master Plan for Chandigarh





ROAD MAP








































Road Transportation

The Union Territory of Chandigarh is well served with by an excellent network of roads.

The National Highway 21 ( Ambala – Simla) and 22 ( Chandigarh – Manali) link

Chandigarh to rest of the country


Buses of seven State Road Corporations connect Chandigarh with many cities and towns of neighboring states. The important cities that are connected by buses with Chandigarh are Delhi, Dehradoon, Simla, Manali, Jammu and major Towns of Punjab and Haryana.

20 year Perspective Tourism

Master Plan for Chandigarh



National Highway Development Project – Golden Quadrilateral & North South East West Corridors



















































Note: Red Line: North South East West Corridors

Blue Line: Golden Quadrilateral

20 year Perspective Tourism

Master Plan for Chandigarh



Chandigarh Rail Network :







































Rail Transportation


Chandigarh is well connected on the rail network. The main railway routes passing through Haryana are: Kalka-Delhi, Chandigarh-Delhi, Kalka-Amritsar, Kalka-Jodhpur,Kalka-Hawrah,Amritsar-Hawrah, Kalka- Sir Ganganagar (Rajasthan).

20 year Perspective Tourism

Master Plan for Chandigarh





Chandigarh Air Network:


















































Air Transportation

Chandigarh Airport is 12 kms. from City Centre, Indian Airlines and Jet Airways connect Chandigarh with Delhi, Leh and Amritsar. Jet has daily flights Delhi – Chandigarh – Delhi. Indian Airlines has a weekly flight Leh – Chandigarh – Leh.

20 year Perspective Tourism

Master Plan for Chandigarh


Physical Features

The geographical area of the U.T. Chandigarh is 114 sq. km. and another 25.42 sq. km. of the hilly area, which has now been declared as 'Sukhna Wildlife Sanctuary' was acquired for soil conservation works. Chandigarh lies at 280 feet above sea level, with an average altitude of 362m (m.s.l.). The location of Chandigarh is unique as it lies in the foot hill region and is also adjacent to the plains of north India. As such it contains the vegetation of the foot hills and the north Indian plains.Chandigarh has 27 villages in its jurisdiction and two satellite towns, Sahibzada Ajit Singh Nagar, conveniently shortened to SAS Nagar, now Mohali, in the Punjab territory and Panchkula in the Haryana territory.

Climate

Four seasons are noticeable as (i) the rainy season (late-June to mid-September); (ii) the post monsoon or transition season (mid September to mid-November); (iii) the winter of cold season (mid November to mid-March) and (iv) summer or hot season (mid-March to Mid-June). Southwest monsoons commence in late June and usually continue up to mid-September when there are high intensity showers and the weather is hot and humid.

May and June are the hottest months of the year with mean daily maximum temperature being about 40oC and mean daily minimum temperature being about 25oC.January is the coldest month with a mean maximum being around 24oC and a mean minimum being around 1.8oC.

Fauna

In the small and large water bodies there are about a dozen types of fishes, of which Mahseer , Thail and Rohu are more well known. The common frog is Rana tigrina (Indian Tiger Frog) but the other ones are Indian Rice Frog and Indian Burrowing Frog.

Two types of tortoise are found. Three four types of lizards are found in buildings, lawns, hedges, etc. and one of these attracts the attention by its brilliant vermilion colour during mating season. Snakes are of quite a many types as Russels Viper, Cobra, Blind Snake, Indian Python, Sand Cobra, Rat Snake etc.

20 year Perspective Tourism

Master Plan for Chandigarh


Chandigarh has numerous types and the permanent population of birds, which may consist of over 100 different kinds. There are also migratory birds visiting during winter from as far off a region as Siberia. It is estimated that about 100 to 200 types of birds primarily visit Sukhna Lake. The number of migratory birds varies from year to year.

The common mammals are Grey Musk, Shrew Monkey, Langur, Flying Fox, Tickellis Bat, Stripped Squirrel, Indian Rat, Common Rat, House Mouse, Porcupine, Indian Hare, Common Mongoose, Stripped Hyena, Jackal, Indian Fox, Nilgai, Blackbuck and Chital.

Flora


The flora of Chandigarh area is in fact very rich, existence of 860 species of flowering plants in Chandigarh and its neighborhood. This excludes the ornamentals species whose number is anybody's guess because amongst the residents of Chandigarh and neighboring areas garden culture and love for ornamental herbs and shrubs is fast growing.

Chandigarh region is home to number of plant species with Medicinal importance. Areas like Shivalik Reserve Forests, Sukhna Catchment area, Rock Garden, Rose Garden, adjoining villages, are among the various places where different kinds of Medicinal plants and few to endangered species of the same can be found.

The most fascinating feature of the City's landscaping is perhaps the Tree Plantation along avenues, open spaces, green belts and around building complexes. The total forest cover in Chandigarh is 32.42 sq. km., which forms 23.5% of the total area. The green spaces like Parks, Gardens, Green belts, Leisure valley and Road avenues etc. are in addition to the forest cover of 23.5 %. Thus the green cover in the city is more than 33 % with 26 types of flowering trees and 33 types of evergreen trees in Chandigarh.

20 year Perspective Tourism

Master Plan for Chandigarh






DEMOGRAPHIC INDICATORS

Unit Year Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi Chandi All India
Pradesh Kashmir Pardesh Pradesh garh

Sq.Km. 1982 44212 55673 222236 443446 50362 342239 294411 1483 114 3287263
Share in India Percent 1982 1.34 1.69 6.76 13.49 1.53 10.41 8.96 0.05 0 100
Population Million 1991 16.46 5.17 7.72 66.18 20.28 44 139.11 9.42 0.64 846.3
Share in India Percent 1991 1.94 0.61 0.91 7.82 2.4 5.2 16.44 1.11 0.08 100
Population Density Per sq.km. 1991 372 93.0 76.0 149.0 403.0 129.0 473.0 6352.0 5632.0 274.0
Avg Annual Growth in Percent 1981-91 2.42 1.89 2.54 2.38 1.89 2.5 2.27 4.15 3.54 2.14
Population (1981-91)

Population (Projection) Million 2001 20.1 6.8 10.1 81.2 23.8 54.5 174.3 14.4 0.8 1012.4
Urban Population (Projection) Million 2001 27.5 - - 26.9 31.9 25.4 22.7 - - 28.8
Sex Ratio Females/ 1991 865 976 923 931 882 910 879 827 790 927
1000males

Urbanisation Ratio Percent 1991 24.6 8.7 25.5 23.2 29.5 23.0 19.8 90.0 89.7 27.0
Urban Density Per sq.km. 1991 5309 2114 3132 6054 4997 2238 4364 14313 8433 4092
Death Rate Per '000 1996 8.1 8 - 11.1 7.5 8.9 10.2 6.05 4.1 9
Live Birth Rate Per '000 1996 28.2 23 - 32.4 23.5 32.3 34 24.6 16.9 27.5
Work Participation Rate Percent 1991 31 42.83 NA 42.82 30.88 38.87 32.20 31.64 34.94 37.46
Male Percent 1991 48.51 50.64 NA 52.26 54.22 49.30 49.68 51.72 54.34 51.55
Female Percent 1911 10.76 34.81 NA 32.68 4.40 27.40 12.32 7.36 10.39 22.25

Source: PHD Chambers of Commerce.

20 year Perspective Tourism

Master Plan for Chandigarh


MACRO ECONOMIC INDICATORS

Unit Year Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi All India
Pradesh Kashmir Pardesh Pradesh
Net State Domestic Product
(NSDP) at Factor Cost*:
- At current prices Rs. Million 1998-89 383990 49310 58120 610187.8 342900 **586500 1527260 365040 8755940
- At 1980-81 prices Rs. Million 1997-98 75450 $14,190 #17540 147480 101420 @116480 273650 *75740 323820
- At 1993-94 prices Rs. Million 1998-99 254090 NA NA NA NA **379720 971390 251650 NA
NSDP Growth 1980-81 prices Percent 1997-98 1.1 NA NA 3.1 2 @0.4 2.2 3.3 87.3
Gross State Domestric Product Rs. Million 1997-98 374270 65040 72930 708320 503580 678050 1299770 445100 NA
Per Capita Income at 1993-94 Rs. 1998-99 13084 8864 6658 7350 15504 7694 5890 19091 9739
Prices* 2.00
Sectoral Shares:
- Agriculture Percent 1997-98 39 27.6 43 41.4 44 **34.2 37 1 31
- Industry Percent 1997-98 21 32.3 8 26.3 15 **24.088 20 83 28
- Services Percent 1997-98 40 40.1 49 32.3 41 **41.72 43 16 41
Sectoral Growth Rates:
- Agriculture Percent 1995-96 -6 9 4 -2 0 -6 2 -40 -1
- Forestry & Logging Percent 1995-96 7 10 5 -12 1 2 -25 - -1
- Fishing Percent 1995-96 16 10 14 15 8 -12 6 3 5
- Mining & Quarrying Percent 1995-96 1 14 10 5 16 -18 1 -58 7
- Manufacturing Percent 1995-96 9 13 3 11 10 6 4 13 14
Per Capita Consumption Rs. 1995 5127 4347 7080 3442 5750 4503 3852 NA NA
Expenditure

* Note: Owing 10 differences in source material used, figures for different States are not strictly comparable.
$: 1995-96 #: 1996-97 @: 1998-99 **: 1999-2000





Source: PHD Chambers of Commerce.

20 year Perspective Tourism

Master Plan for Chandigarh


MINIMUM MONTHLY WAGES OF WORKMEN

Haryana Himachal Jammu & Madhya Punjab Rajasthan Uttar Delhi
Pradesh Kashmir Pardesh Pradesh Chandigarh

With effect from Jul-00 Jan-99 Mar-93 Mar-00 Nov.99 Feb-00 Jan-96
UNSKILLED 1914.86 1530 NA 825 1796.5 1560 1920 2419 1350
SEMI UNSKILLED A 1964.86 1695 NA 928 1941.55 928 2220 2585 1495
SEMI UNSKILLED B 1989.86 NA NA NA 1875.45 NA NA NA NA
SKILLED A 2039.86 1950 NA 1032 2104.55 1032 2660 2843 1657
SKILLED B 2064.86 NA NA NA 1983.45 NA NA NA NA
HIGHLY SKILLED 2114.86 NA NA NA NA NA NA NA NA







EDUCATIONAL FACILITIES SCENARIO

Recognised Educational Institutions in Northern Region (1998 - 99)


State University Professional Colleges for High Middle / Sr.Basic Primary/Jr.
* Education general Education School/Jr. School Basic
College School

HARYANA 5.00 45.00 169.00 3785.00 1788.00 10269.00
HIMACHAL PRADESH 3.00 6.00 557.00 1525.00 1189.00 7732.00
JAMMU & KASHMIR 3.00 12.00 38.00 1351.00 3104.00 10483.00
MADHYA PRADESH 17.00 70.00 413.00 8341.00 21108.00 86858.00
PUNJAB 5.00 64.00 193.00 3325.00 2527.00 12633.00
RAJASTHAN 10.00 70.00 267.00 5633.00 14807.00 35077.00
UTTAR PRADESH 28.00 174.00 676.00 8339.00 20675.00 94476.00
DELHI 11.00 24.00 64.00 1459.00 601.00 2676.00
CHANDIGARH 2.00 7.00 12.00 107.00 34.00 48.00
NORTHERN REGION 84.00 472.00 2389.00 33865.00 65833.00 260252.00
% TO ALL INDIA 35.44 22.17 31.88 30.12 34.62 41.52
INDIA 237.00 2129.00 7494.00 112438.00 190166.00 626737.00

* Includes Deemed Universities and Institutes off National Importance

Source: PHD Chambers of Commerce.

20 year Perspective Tourism

Master Plan for Chandigarh



WATER SUPPLY

Items Unit Period
1990-91 1998-99 1999-2K 2000 - 01
1 2 3 4 5 6

No. of Water Works Nos. NA 5 5 5
(Cums.)


No. of Metered Connection Nos. 74892 82184 84294 120000

No. of Un-metered Nos. 9360 23464 23656 20241
Connection


WATER CONSUMPTION

(A) Domestic Kiloliters 67933 5227262 5334897 5943761

(B) Commercial / Industrial Kiloliters 7992 1833205 1881295 4940444

Per Capita Consumption Kiloliters 97 70 67 95


20 year Perspective Tourism

Master Plan for Chandigarh




POWER



Items Unit Period
1990-91 1998-99 1999-2K 2000 - 01
1 2 3 4 5 6

Electricity Consumed Lakh KWH 5240.80 8401.89 8491.04 8715.36
Per capita Consumption KWH 816 988 964 955
Agricultural Consumption Lakh KWH 12.71 25.58 26.59 23.02
Industrial Consumption Lakh KWH 2005.16 1792.34 1865.46 1916.35

20 year Perspective Tourism

Master Plan for Chandigarh




POPULATION DATA

2001 - CENSUS (P)


Population Total Rural Urban
Population as per 2001 Persons 900914 92118 808796
Census
Males 508224 56837 451387

Females 392690 35281 357409
Decennial Population Growth Absolute 258899 25932 232967
1991 - 2001 %age +40.33 +39.18 +40.46

Density of Population Sex PerSq.Kms 7903 2658 10194
Ratio No.of females per 1000 773 621 792
Males

Population of 0-6 years*

(I) Absolute 109293 14007 95286
Persons Males
59238 7562 51676
Females 50055 6445 43610
(II) Percentage of Total 12.13 15.21 11.78
Population Persons Males
11.66 13.30 11.45

Females 12.75 18.27 12.20
Literacy : (I) Absolute 647208 59547 587661
Persons Males
384563 40178 344385
Females 262645 19369 243276
(II) Literacy Rate 81.76 76.23 82.36
Persons Males
85.65 81.54 86.16
Females 76.65 67.17 77.53

* 6 years means completed 6 years as on 01.03.2001


20 year Perspective Tourism

Master Plan for Chandigarh


Chandigarh Corporates



Name of the Organisation State
Amrit Banaspati Co. Ltd. Chandigarh
Bank of Punjab Limited Chandigarh
Bhushan Industires Limited Chandigarh
Bhushan Steel & Strips Ltd Chandigarh
Chandigarh Distillers & Bottlers Ltd. Chandigarh
Chandigarh Industrial & Tourism Development Corporation Chandigarh
Control & Switch Gear Company Ltd. Chandigarh
Dhillon Kool Drinks & Beverages Chandigarh
Golden Laminates Limited Chandigarh
Gorz-Beckert Asia Ltd Chandigarh
Guru Nanak Paper Mills Ltd. Chandigarh
IPF - Vikram India Ltd. Chandigarh
Indian Acrylics Limited Chandigarh
Indo - Swift Limited Chandigarh
Industrial Cables India Limited Chandigarh
JC Coach Builders Limited Chandigarh
Kamla Dials & Devices Ltd. Chandigarh
Khandelia Oil & General Limited Chandigarh
Metro Expoters Limited Chandigarh
Modern Steel Limited Chandigarh
Mohan Meaken Limited Mohangram (Chandigarh)
Munak Chemicals Limited Chandigarh
PCP International Ltd. Chandigarh
Punjab Alkalies & Chemicals Ltd Chandigarh
Punjab Chemicals & Pharmaceuticals Ltd Chandigarh
Punjab State Civil Supplies Corpn. Ltd Chandigarh
The Punjab State Co-oop Milk Producer's Federations Ltd Chandigarh
Rana Polycot Limited Chandigarh
Shivalik Agro Poly Product Limited Chandigarh
Singhania & Co. Chandigarh
Surya Medicare Limited Chandigarh
Variendera Agro Chemicals Limited Chandigarh
Winsome Textiles Industries Ltd Chandigarh


POPULATION DATA

2001 - CENSUS (P)


Population Total Rural Urban
Population as per 2001 900914 92118 808796
Census Persons Males 508224 56837 451387
Females 392690 35281 357409
Decennial Population 258899 25932 232967
Growth 1991 - 2001 Absolute %age +40.33 +39.18 +40.46
Density of Population PerSq.Kms 7903 2658 10194
Sex Ratio No.of females 773 621 792
per 1000 Males

Population of 0-6 years*
(I) Absolute 109293 14007 95286
Persons Males 59238 7562 51676
Females 50055 6445 43610
(II) Percentage of 12.13 15.21 11.78
Total Population Persons Males 11.66 13.30 11.45
Females 12.75 18.27 12.20
Literacy : (I) Absolute 647208 59547 587661
Persons Males 384563 40178 344385
Females 262645 19369 243276
(II) Literacy Rate 81.76 76.23 82.36
Persons Males 85.65 81.54 86.16
Females 76.65 67.17 77.53

* 6 years means completed 6 years as on 01.03.2001


Name of the Organisation State
Amrit Banaspati Co. Ltd. Chandigarh
Bank of Punjab Limited Chandigarh
Bhushan Industires Limited Chandigarh
Bhushan Steel & Strips Ltd Chandigarh
Chandigarh Distillers & Bottlers Ltd. Chandigarh
Chandigarh Industrial & Tourism Development Corporation Chandigarh
Control & Switch Gear Company Ltd. Chandigarh
Dhillon Kool Drinks & Beverages Chandigarh
Golden Laminates Limited Chandigarh
Gorz-Beckert Asia Ltd Chandigarh
Guru Nanak Paper Mills Ltd. Chandigarh
IPF - Vikram India Ltd. Chandigarh
Indian Acrylics Limited Chandigarh
Indo - Swift Limited Chandigarh
Industrial Cables India Limited Chandigarh
JC Coach Builders Limited Chandigarh
Kamla Dials & Devices Ltd. Chandigarh
Khandelia Oil & General Limited Chandigarh
Metro Expoters Limited Chandigarh
Modern Steel Limited Chandigarh
Mohan Meaken Limited Mohangram (Chandigarh)
Munak Chemicals Limited Chandigarh
PCP International Ltd. Chandigarh
Punjab Alkalies & Chemicals Ltd Chandigarh
Punjab Chemicals & Pharmaceuticals Ltd Chandigarh
Punjab State Civil Supplies Corpn. Ltd Chandigarh
The Punjab State Co-oop Milk Producer's Federations Ltd Chandigarh
Rana Polycot Limited Chandigarh
Shivalik Agro Poly Product Limited Chandigarh
Singhania & Co. Chandigarh
Surya Medicare Limited Chandigarh
Variendera Agro Chemicals Limited Chandigarh
Winsome Textiles Industries Ltd Chandigarh

20 year Perspective Tourism

Master Plan for Chandigarh

Chandigarh Tourism Policy


Chandigarh Tourism has declared the following vision


“ Tourism as a major industry in Chandigarh is to be developed by Providing leadership, organizational and strategic direction,
Improving the quality of tourism products,

Developing places of tourist interest,

Providing necessary facilities for all categories of tourist and

Marketing Chandigarh’s Tourism products internationally and domestically

So as to provide employment and economic, environmental, social and cultural benefits to the citizens of the city beautiful – Chandigarh”

In the new economic scenario, Chandigarh Tourism has recognized the need to involve the private sector in the development of tourism infrastructure in conjunction with the Government. The following activities are included in the ‘Tourism Industry’

Accommodation facilities

Restaurants and fast food facilities

Transportation facilities

Tourist entertainment

Souvenirs


With this background, the objectives have developed as


1. Employment generation. Tourism generates both direct and indirect employment

2. Attract private investment

3. Preserve heritage and tradition. As Chandigarh is a new city, the traditions are related with gardens and festivals
4. Preserve the environment

20 year Perspective Tourism

Master Plan for Chandigarh

5. Diversification of the Tourism product into adventure sports, entertainment, leisure etc.
6. To provide adequate publicity both domestic and international

7. Create accommodation facilities – renovate and upgrade existing facilities

8. Develop human resources for Hospitality and Tourism.


The following strategic projects have been suggested to implement these objectives


1. Develop Chandigarh as a convention city – attract the MICE segment

2. Eco- tourism wildlife park around the Sukhna Bird sanctuary

3. Sound & Light show at the Rock Garden

4. Further development of Tourist amenities at Sukhna Lake

5. Amusement park

6. Translites and signeages for the convenience of tourists

7. Tourist information center to house other State Tourism offices as well as railways, airlines and trade associations
8. Promotion of Rail Tourism – in particular on the Kalka-Shimla line

9. Promotion of Kalagram as a showcase for the Northern States

10. Development of innovative tourism packages

o Buddhist places

o Pilgrimages - Hindu and Sikh

o Holiday packages to Hill stations o Heritage packages

o Adventure packages o NRI packages
11. Promotion of off-season tourism

12. Special Tourism packages for NRIs

13. Development of Chandigarh as a Film City

14. Integrate the police to safeguard the interests of tourists

15. Promotion of week end golf packages

20 year Perspective Tourism

Master Plan for Chandigarh

Another major initiative has been an attempt to integrate Tourism Development in the Northern States of Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir via a ‘Tourism Advisory Board’. The Board would have the Tourism Secretaries of the participating states as members, the Chairmanship rotating between the States. The Board would also have prominent persons from the Tourism industry as members. The primary role is seen as
Working out a strategy for integrated approach for promotion of tourism in the region
Promotion of interstate Tourism via programmes such as Tourism Trade fairs & Exhibitions
Setting up joint information centers

Organising interstate package tours

Collaboration on Tourism promotion schemes

Joint participation in Traevl Industry Trade fairs

Joint cultural festivals

Linkages of websites




Part of this initiative would be to declare a Special Tourism Area for a radius of 100 Km around Chandigarh with the prime objective of allowing the free movement of designated tourism vehicles.

20 year Perspective Tourism

Master Plan for Chandigarh


FAIRS & FESTIVALS


Chandigarh citizens celebrate several festivals that are uniquely their own.


The Festival of Gardens


This is a three-day extravaganza organized in the last week of February; included on the national calendar of festivals. Initially called the Rose Festival it intended to encourage people to stroll through the Rose Garden and enjoy the sight of the blooms. Each year the festival grew: now it includes performances of music and dance, both classical and folk, flower shows, events for children, exhibitions by local artists, photographers and craftsman and a wide range of amusements. Since 1997 it is known as the Festival of Gardens. The city pulls out all the stops for this celebration, reminiscent of ancient India's Vasant Utsav in honor of spring.

April Fools' Day (April 1)


On this day poets from all over the country gather at Chandigarh to recite verses in a jocular vein. Even those who do not ordinarily enjoy poetry look forward to the Maha Moorkh Sammelan, or Conclave of Colossal Fools. No other city in India hosts such a gathering.

Baisakhi


Baisakhi is the first day of the new year in the traditional Vikrami calendar, it celebrates the wheat harvest, and it is one of the high points of the year for Sikhs as it is anniversary of the founding of Khalsa. As the capital of two basically agrarian states, Punjab and



Haryana, this day sees festivities organized by both the state governments as well as the Administration of the UT, and of course many institutions in the city.

20 year Perspective Tourism

Master Plan for Chandigarh



The Mango festival


This festival is held in June. Mango-growers from all over India are invited to enter their prize fruits in the various competitions. Visitors to the fair can see and taste all the traditional varieties of the fruit as well as the latest hybrids from the agricultural universities. It is also an occasion for agro-industries, and food industries processing mango into jams, pickles and canned fruit to display their wares.


TEEJ


Teej is a traditional holiday celebrated by women in the middle of the monsoon season-generally around the first week of August. The Rock Garden with its swings and pavilions is the festival venue and the day is basically a grand picnic with songs and dances, purchase of new bangles, painting the hands with mehndi.

The Indo-Pak Mushaira


This gathering in December brings together poets from India and Pakistan. The significance of this event is felt especially by the older generation whose memories go back to the years before the partition of India. For the younger generation it brings home the deep commonalties of language and culture that unite the people of two nations.



The Chrysanthemum Show - in December turns the Terraces Flower Garden in the city's Sector 33 into a multi-coloured wall-to-wall carpet of chrysanthemums. Hundreds of varieties of the flower are on display and city gardeners vie for coveted honours in the competitions.




The Plaza Carnival

20 year Perspective Tourism

Master Plan for Chandigarh



This Carnival is on every-Saturday-night is held on an open-air stage set up in Sector 17's central piazza. The weekly three-hour programme draws a large crowd and provides an opportunity for talented local singers, dancers, magicians, comedians, actors and acrobats to do their stuff.

The Chandigarh Carnival


This carnival is a three-day event celebrated in the second week of November shortly before or after Nehru's birth anniversary on November 14,otherwise known as Children's Day. The carnival opens with a colourful procession, which everyone is encouraged to join. The carnival is a time for students to show their talent (or simply have fun) and elders too participate in a number of competitions and exhibits.

20 year Perspective Tourism

Master Plan for Chandigarh

Roles of relevant bodies in Tourism


The main bodies that generate and cater to leisure and business travel to the State are

1. CITCO – Chandigarh Industrial & Tourism Corporation

2. Urban Development and Town Planning


Chandigarh Tourism.


The Chandigarh Industrial & Tourism Development Corporation Limited (CITCO) was set up in 1974 for construction and allotment of industrial sheds and for supply of iron & steel to the industries in Chandigarh. Its original name was Chandigarh Small Industries and Development Corporation Limited (CSIDC). The Chandigarh Administration transferred Hotel Mountview and other cafeterias to the Corporation in 1982. It's name was first changed to Chandigarh Industrial & General Development Corporation Limited (CIGDC) and finally to Chandigarh Industrial & Tourism Development Corporation Limited (CITCO).

In terms of Tourism responsibilities, Chandigarh Tourism plays both developmental and operational roles. Its prime areas of responsibility are

1. Promotion of Chandigarh and its attractions as destinations

2. Creation of tourism related infrastructure

3. Development of accommodation and restaurants

4. Activities pertaining to the preservation of art, culture, history and heritage of the State
5. Establishment of recreation and leisure facilities

6. Tourism related human resource development

7. Promotion of package tours

8. Information and signage

20 year Perspective Tourism

Master Plan for Chandigarh



Chandigarh Tourism is a profitable venture. A short overview of its performance over various activities is given below



Unit







Hotel Mountview




1997-98

Rs. - Lacs

Sale Profit


824.55 215.71





1998-99

Rs. - Lacs

Sale Profit


891.57 266.84





1999-00

Rs. - Lacs

Sale Profit


1093.08 323.97




Hotel

Shivalikview


Hotel

Parkview


Chef

Lakeview



677.08




127.68




111.28



145.49




9.98




16.04



651.46




121.22




117.20



81.74




-47.61




12.43



673.31




124.21




160.69



91.11




-4.60




39.98




Chef Bus

Stand


Rock Garden Canteen


Canteens


Tours &

Travels



41.56




5.44




9.50


10.47




-14.55




-3.00




-18.59


-15.48



38.50




6.61




17.41


9.80



-10.07




0.14




-23.02


-15.24




36.89




1.24




16.88


7.96



-10.84




-0.54




-23.03


-13.54


20 year Perspective Tourism

Master Plan for Chandigarh



URBAN PLANNING

The Department is headed by the Chief Architect who is the Ex-officio Secretary, Urban Planning.
The Department consists of two wings.

Architectural Wing

Town planning Wing


Architectural Wing

This wing has five basic duties:

• To design buildings for the Chandigarh Administration and work entrusted to it by various departments of the Central and State governments and autonomous bodies
• To Co-ordinate with the various wings of the Engineering Department both in the planning and construction phases and to incorporate structural designs and other engineering services into the buildings.
• Architectural supervision during the course of construction of

works designed by the deptt.

• To scrutinize building plans submitted to the Estate Office for approval of the Administration and to inspect commercial buildings for issuance of completion certificates by the Estate Office.
The Chief Architect's jurisdiction encompasses the entire Union Territory.


Town Planning Unit

The Town Planning Unit consist of Senior Town Planner with supporting team of Divisional Town Planner, asstt, Town Planners and other draftsmen in different grades.

The Senior Town Planner is responsible for implementing the Chandigarh Master Plan proposals. He prepares project reports dealing with different aspects of the development of the city and its surrounding area. He plans

20 year Perspective Tourism

Master Plan for Chandigarh

Industrial Development

As this, along with Chandigarh Tourism, is part of CITCO, there is complete coordination within their roles and no overlaps.

The Corporation was set-up in 1974 primarily for supplying raw-material to the small scale industries and for construction and allotment of industrial sheds. Some more activities were added subsequently. The details of the industrial activities in chronological order are as under:

Year Activity

1974 Construction and allotment of industrial sheds.
Supply of iron and steel to the SSI Units.

1978 Industrial Development and Facility Centre ( IDFC ). This
Centre was setup with the assistance of Industries Department .

1979 Emporium as marketing outlet for the products of SSI units.

1992 Supply of Petroleum products- Agents for IPCL (Indian Petro
Chemical Limited)

2000 Consignment Agency of Steel Authority of India Limited
(SAIL)


20 year Perspective Tourism

Master Plan for Chandigarh

the Phase-II and II sectors and the left out pockets of Phase I and II with the aim of bring areas under intensive utilization. HE scrutinizes building plans and cases concerning construction in areas falling under the Periphery Control Act. He studies Urban trends, which will require plan revisions and plans for changing traffic and transportation needs. Rehabilitation and resettlement of squatters settlements and other rehabilitation housing projects come under his purview and he also outlines the statutory zoning plans in respect of land for
commercial/residential/cultural/educational purposes. In accordance with the Estate Officer, the Senior Town Planner releases land for auction and sets plinth levels. He provides guidance to the Chandigarh Housing Board and prepares plan for the development schemes of Manimajra. He is involved in planning for the integrated development of the Chandigarh Inter-State Region.

The Senior Town Plan's jurisdiction encompasses the entire area of the Union Territory of Chandigarh.

20 year Perspective Tourism

Master Plan for Chandigarh




Activities of contiguous states


UTTAR PRADESH


After the formation of separate hill state of Uttaranchal, UP doesn’t account for any breath taking topography as is associated with Uttranchal. Its most important physical feature is the River Ganges, which traverses the length of the state and accounts for some of the oldest cities/ regions of the world.

Rivers are a significant physical feature and tourism resource. All important tourist destinations of UP have an attractive riverfront that can be developed. UP Government is concentrating on improving river-based experience by way of improving ghats, improving the experience at the ghats, encouraging water sports, river cruise,

Better destination management at key tourism centers by way of urban decongestion, traffic management, ghats and river experience improvement and better accommodation facilities at Varanasi ,Allahabad and Agra.

Product Innovation and better packaging of existing products

a. The Bundelkhand area has a rich inventory of heritage properties. Lack of connectivity, infrastructure and communication facilities makes it difficult to create a tourism experience. Plans are to start a tourism train to provide connectivity, accommodation and basic infrastructure in a single product. It also provides a “theme” that is attractive and marketable.
b. Agra as an International convention and events center. Plans to set up a international size convention facility. Agra has the advantage of instant international positive name recognition. It is well connected with Delhi gateway. Agra has numerous monuments besides Taj Mahal and numerous possible excursions extensions. Agra has ample accommodation in different ranges.

20 year Perspective Tourism

Master Plan for Chandigarh

UTTRANCHAL


Tourism has been identified to have the potential to become the main stay of Uttranchal’s economy, and needs to be developed in planned and time bound manner. To achieve this objective the state has taken following steps

The state has constituted a high-level Tourism Development Board, which will replace the existing tourism directorate. The role of the board will be
a. Formation of a policy and strategy for development of tourism in Uttranchal

b. Preparation of plans and guidelines for developing and strengthening tourism related infrastructure in the state
c. Establish standards/norms for and forming policy guidelines for various tourism activities
d. Strategy for mobilizing private sector participation and investments in the private sector.
e. Single window Information and assistance center.


Outsourcing Expertise


The Uttranchal tourism board empanelled more than hundred experts/ agencies to seek services of specialists and consultancy agencies. The board identified seven projects and awarded the work to different agencies. These projects are master plans, which dovetail all developments and have a long-term perspective for sustainable tourism products.

Destination Management

The existing tourism centers need destination management plans to maintain and improve their effectiveness. Haridwar, Mussoorie, Nainital and Rishikesh being the key hubs

through which pass the maximum number of tourists in the region would require immediate attention.

20 year Perspective Tourism

Master Plan for Chandigarh

Plans need to be made for better connectivity, city decongestion, improvements of accommodation etc.

The master plan is being prepared for the Char Dham route, and same might be planned for other important destinations mentioned above.

New Destinations


New tourism destinations have been identified which will develop and marketed as spokes to hubs. These new destinations will also help in decongesting the hubs.

Private Sector Participation


The areas and opportunities have been identified for the private sector which are development of accommodation facilities for different categories of tourists, tourist resorts, specialized food restaurants, facilities for adventure sports, amusement parks etc. To make these investment opportunities attractive special incentives and concessions have been planned.

20 year Perspective Tourism

Master Plan for Chandigarh



RAJASTHAN


Tourism is a significant contributor to the economy to Rajasthan economy. Rajasthan has adopted the mission approach for tourism sector to accord very high priority and ensure planned and time bound growth and development of tourism industry in the state to make it a truly “people’s industry” in Rajasthan.

a. Rajasthan has estimated tourist accommodation of 19000 rooms in 772 hotels and as per assessment of the state tourism department, 20000 additional rooms will be required by year 2005.The state has decided to encourage more private investment. The state will encourage private investment in developing ancient buildings and heritage properties as tourist resorts; this will have dual advantage of preservation of heritage properties and additional accommodation.
b. Traditionally Rajasthan has been depending on it heritage to attract tourists. Rajasthan Government is looking at ways and means of enhancing the tourist products.

o The State has rich forest reserves and national parks like Sariska, Bharatpur- Ghana and Rathambore. Other areas, which have the potential for Wildlife, will be promoted.

o Rajasthan has rich and varied heritage of handicrafts, handlooms and other products, which are appreciated by and purchased by tourists visiting the State. Efforts will be made to improve direct access of tourists to artisans. RTDC will develop shopping arcades in their existing properties and provide space to artisans to display and market their products. Efforts will be made to set up Shilpgrams and a Handicrafts Museum.

o Experience has shown that Fairs and festivals have great tourist appeal and promotional value. Some of the fairs and festivals have become internationally popular like the Pushkar and Dessert Festival,

20 year Perspective Tourism

Master Plan for Chandigarh

Jaisalmer. The Government proposes to consolidate the facilities at such places to make these fairs and festivals more attractive.

c. Destination Management

o In view of possible exploitation of tourists, Government of may enact a suitable legislation for regulating tourism trade.

o The Department of tourism will be empowered to license and inspect such establishments as are engaged in providing services of to tourists. Since there is an existing procedure for classification of Hotels, such establishments will not be brought under the purview of the legislation to avoid duplication of regulatory procedures.

o Complaints received through tourists may be readdressed through Tourist Assistance Force.

o Care will be taken to avoid unrestricted entry of tourists beyond the carrying capacity of National Parks and Sanctuaries.

DELHI


Delhi has a rich inventory of heritage properties. Delhi is one of the two major gateways to the country. Delhi has done very little to promote tourism in the state.

This tourist has to come to Delhi for visiting all the popular tourist destinations in North India. Delhi is planning to set up 6/8 more Delhi Hatt type of facilities in different parts of Delhi. Efforts are being made to rejuvenate Tuglakabad Fort area.

PUNJAB


Punjab has done very limited to promote tourism in the state. It has limited heritage assets and the same have been neglected. The Golden Temple or Darbar Sahib is the most frequented pilgrimage center of the state.
The Patiala Fort houses the National Sports Academy.Lately the Sheesh Mahal has been used as a backdrop to organize music concerts and contests and the area around the
property has been improved.

20 year Perspective Tourism

Master Plan for Chandigarh





CHANDIGARH HOTELS
HOTEL SECTOR
AMAR 22 A
ALANKAR 22 A
AROMA 22 C
CHANDIGARH 22 C
CLASSIC 35 C
DIVYADEEP 22 B
G.K. INTERNATIONAL 35 C
HERITAGE 35 C
HIMANI'S 35 C
JASMINE 35 C
JAMES PLAZA 17
JULLUNDHAR 22 B
KAPIL 35 B
KC RESIDENCY 35 D
KWALITY RESIDENCY 22 A
Le CROWN 35 B
MAYA PALACE 35 B
METRO 35 35 C
MONARCH 35 B
MOUNTVIEW 10 B
PANKAJ 22 A
PARK INN 35
PICCADILY 22 B
REGENCY 35 B
RIKHI 35 B
SAMRAT 22 D
SHIVALIK VIEW 17 D
SOUTHEND 35 C
SUNBEAM 22 B
CHANDIGARH YATRI 24 B
NIWAS
PRESIDENT 26 C
SOLITAIRE NAC Shivalik Enclave
PANCHKULA HOTELS
North Park Panchkula - Shimla Road
Prabhat Inn *** Panchkula - Shimla Road
Oscar Regency Panchkula - Shimla Road
Vikrant Panchkula - Shimla Road
ZIRAKPUR HOTELS
Mark Royal (10 Kms from Panchkula)
Bristol (10 Kms from Panchkula)
Shagun (10 Kms from Panchkula)
Grow Green (10 Kms from Panchkula)







NO OF ROOMS


16


12


30


16


14


14


28


14


17


14


N/A


16


13


26


14


16


26


16


14


156


14


26


48


25


16


16


13


57



20


26


30


20


12


50


30+


Info. Not avail.


12 (approx)


20 year Perspective Tourism

Master Plan for Chandigarh




State Luxury tax on room Qualifying rate -Rs Actual/ Published Sales tax on Food Sales Tax on softbeverages Sales tax on Liquor Annual Bar licence -Rslakhs Excise onconsumption- BeerRs Excise onconsumption-liquorRs Electricity / unit Elcetricity demandMonthperKVA/
10 for
Andhra Pradesh 5% 300 pub 8% 8% 8% hotel nil nil 4.61 108
Assam 20% all pub 7% nil nil 0.5 1.95+75% 3.75+75% 3.70+ 5% 70
Arunachal nil nil nil nil nil nil 0.5 nil nil 2.15
Bihar 7% 151 act 6+1% 11+1% 25+2% 3 1 6.75 2.92 125
Delhi 10% 500 act 8% 10% 20% 4.5 to 7.5 5.25 to 7.0
Goa 15% 500 pub 15% 20% on foreign 0.6 2.90 to 3.30 110
Gujarat 20% 500 act 12% 0.2 3.5 +45%
Haryana nil nil NA 10% 20% 20% 5.75 4.02
Himachal Pradesh 10% 150 pub 8% 33% on out of state 0.7 2.8
Jammu & Kashmir 2% 8% 32% 1 3.18
Karnataka 15% 1,000 pub 10% 10% Indian 10% Foreign 60% 2.08 6.2
Kerala 15% 500 act 9% Local 5% imported 13 2
100%
Madhya Pradesh 10% all act 9% 10% nil 2 3.63 122
Maharashtra 10% 1,200 act 20% 20% 20% 1.18 to 3.71
2.64
Orissa nil nil nil 8% Indian nil imported 20% 1.5 3.45
Punjab nil nil nil 9% nil nil 1.2 7.95 88 3.39 120
Indian nil imported
Rajasthan 8% 1,200 act 14% 50.6% 1.5 to 6.0 11 31 3.72

20 year Perspective Tourism

Master Plan for Chandigarh
















State







Luxury tax on room







Qualifying rate -Rs







Actual/ Published







Sales tax on Food







beverages Sales Tax on soft

Sales tax on Liquor







-

Rs lakhs Annual Bar licence







Beer

- on

Rs consumption Excise







liquor

- on

Rs consumption Excise








Electricity / unit







per KVA/ Month Elcetricity demand


Sikkim nil nil nil 8% nil nil 0.06 2.5
Tamil Nadu 20% all Pub 8% 2.2 4
Uttaranchal 5%
Uttar Pradesh 5% 1,000 act 8% out of state 32.6% 8 per hotel 8 48 4.13
West Bengal 10% a/c act 17% imported 30% daily 1 to 25 30 to 175 4.88
Chandigarh nil
Source : FHRAI

20 year Perspective Tourism

Master Plan for Chandigarh







Transport taxes Token tax/ qtr Tax perseat/km Tax per day Tax per month Tax per week Total permonth All IndiaTouristPermitpermonth


Delhi 35 seat coach 1675 560 1600
Ambassador 850 285
Esteem 1300 433

Haryana 35 seat coach a/c 8.53 4000
35 seat coach non
a/c 8.31
Ambassador/
Esteem 875 291
Qualis- 9 seats 3175 1058

Punjab 35 seat coach 3175 nil
Ambassador/ Esteem 800 267
Qualis- 9 seats 1000 333

UP & Uttaranchal 35 seat coach 14500 485 4835
Ambassador/ Esteem 730 243
Qualis- 9 seats 4350 1450

Gujarat 35 seat coach 9000 36000

Rajasthan 35 seat coach 20610 20610 2025
Ambassador 1000 1000
Qualis- 9 seats 3400 3400

Himachal Pradesh 35 seat coach 12000 4000 4000
Ambassador/ Esteem 386 130
Qualis- 9 seats 3250 1085

Madhya Pradesh 35 seater coach 3400 21600
Qualis/ Ambasador 210

Source : All India Transporters Association/ PHD Chamber of Commerce


Employment in Hotels & restaurants
Own Account Ent Establishments Total
Number Employed Number Employed Number Employed
Andhra Pradesh 69979 131,082 26504 134,009 96483 265,091
Arunachal 446 823 1029 4,740 1475 5,563
Assam 12005 18,186 14713 56,020 26718 74,206
Bihar 39822 62,201 21599 81,870 61421 144,071
Delhi 10917 14,822 10642 65,402 21559 80,224
Goa 1740 2,578 1189 9,331 2929 11,909
Gujarat 14759 22,622 12945 66,042 27704 88,664
Haryana 11971 15,360 5426 18,682 17397 34,342
Himachal Pradesh 7931 9,937 3214 11,651 11145 21,585
Jammu & Kashmir
Karnataka 60093 103,972 34429 160,522 94522 264,494
Kerala 71472 101,290 27483 103,657 98955 204,947
Madhya Pradesh 39248 57,836 24412 96,007 63660 153,843
Maharashtra 47828 73,828 52237 312,763 100065 386,591
Manipur 2174 4,400 794 3,169 2968 7,569
Meghalaya 2222 4,430 3100 11,767 5322 16,197
Mizoram 1010 1,635 619 1,706 1629 3,341
Nagaland 589 1,301 949 4,179 1538 5,480
Orissa 34811 60,779 18007 68,292 52818 129,071
Punjab 10006 13,503 6694 23,984 16700 37,487
Rajasthan 29426 38,606 14820 50,224 44246 88,830
Sikkim 261 593 398 1,809 659 2,402
Tamil Nadu 85563 139,566 36637 167,673 122200 307,239
Uttar Pradesh 73911 103,649 28760 102,230 102671 205,879
West Bengal 68179 92,019 26508 115,903 94687 207,922
Andaman & Nicobar
Chandigarh
Daman & Diu
Dadra & Nagar Haveli
Lakshwadeep
Pondicherry

Source : department of Tourism


Transport taxes Token tax/qtr Tax perseat/km Tax per day Tax permonth Tax per week Total permonth All IndiaTouristPermitpermonth


Delhi 35 seat coach 1675 560 1600
Ambassador 850 285
Esteem 1300 433

Haryana 35 seat coach a/c 8.53 4000
35 seat coach non a/c 8.31
Ambassador/ Esteem 875 291
Qualis- 9 seats 3175 1058

Punjab 35 seat coach 3175 nil
Ambassador/ Esteem 800 267
Qualis- 9 seats 1000 333

UP & Uttaranchal 35 seat coach 14500 485 4835
Ambassador/ Esteem 730 243
Qualis- 9 seats 4350 1450

Gujarat 35 seat coach 9000 36000

Rajasthan 35 seat coach 20610 20610 2025
Ambassador 1000 1000
Qualis- 9 seats 3400 3400

Himachal Pradesh 35 seat coach 12000 4000 4000
Ambassador/ Esteem 386 130
Qualis- 9 seats 3250 1085

Madhya Pradesh 35 seater coach 3400 21600
Qualis/ Ambasador 210

Source : All India Transporters Association/ PHD Chamber of Commerce

20 year Perspective Tourism

Master Plan for Chandigarh




Approach to Assessment of Attractions


Successful tourism products are those developed to meet the demands of existing and potential markets. These market segments have also been analysed.

While analyzing the attractions of Chandigarh, we kept in mind both Chandigarh Tourism Policy and the National Tourism Policy.

The approach has been

1. Identification of market segments

2. Listing of all attractions in Chandigarh

3. Mapping the relations