Uttrakhand Tourism Policy

Uttarakhand Tourism Policy 2018
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Uttarakhand Tourism Policy 2018
Department of Tourism Government of Uttarakhand
Strategic Government Advisory (SGA), YES BANK
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Prepared by

I am happy to announce the release of Uttarakhand Tourism Policy 2018 by the Department of Tourism. Govemmeni of Uttarakhand.
Tourism is the mainstay of the economy of Unarakhand and is also a major source of employmcni generation. The Stale has an unparalleled diverse suite of offerings such as religious, adventure, wildlife, rural and wellness tourism amongst other. During 2006-07 to 2016-17. the sector accounled for over 50% of the State's GSDP. Tourism, therefore, has a
vital role in Utlarakhand's journey towards realizing ils socio-economic development goals.
The First Tourism Policy for the State was prepared in 2001 after the formation of ihe Slate. The new tourism policy, released 17 years after the first policy, is based on a comprehensive analysis of the opportunities & challenges in the sector and factors in the trends and developments in the global tourism landscape.
The policy accords Mndusiry' status lo tourism, opening up of plethora of incentives for investors in the sector. Small scale investments of upto INR 10 Cr. will benefit from incentives for MSME whereas large scale investmenis will benefit from Mega Industrial and Investment Policy. The policy will also lay down a roadmap for !hc Government's flagship *13 districts. 13 destinations' scheme for systematic development of ihe destinations. The policy has also been integrated with Uttarakhand Skill Development Mission and provisions for skilling & capacity building programs which will create livelihood and will incentivize ihe Tourism Industry if
they hire skilled manpower from local communities.
The new Tourism policy will be a key enabler lo create Ullarakhand as a global tourist destination that is safe, sustainable and inclusive by offcringworld class tourism products and services. 1 am confident that the policy will unleash true tourism potential of ihe State and position Ullarakhand as a leading tourist destination in India& the world. 
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Uttarakhand is endowed with abundant natural beauty and resources, vibrant culture and rich heritage. Nestled in the lap of Himalayas, the State has nearly 70% of its area under forest cover which makes it an ideal destination for development of traditional as well as emerging avenues of tourism.
The State has a wide variety of attractions for tourists across all age groups and attracts domestic as well as international visitors.Tourist arrivals have grown at a healthy CAGR of 5% during 2006-16 which is expected to furtherincrease to 7% during 2017-28. Popularly known as Dcvbhoomi, the State is home to several deeply revered religious sites for followers of various faiths. The mountainous landscape provides enormous opportunities for adventure, religious, yoga & wellness, rural tourism, wildlife and ecotourism.
The policy focuses on development of new and innovative products such as blimps, caravans, hot air balloons/ homestays, ropeways & funicular amongst others to make Uttarakhand lucrative for both domestic as well as international tourists. It also lays down an emphasis on development of winter tourist destinations and alpine villages to make Uttarakhand an 'all season' destination. Further, adventure, wellness, MICE/ golf and film have been identified as niche tourism segments which will diversify the tourism offerings in the State.
I am pleased to apprise that the policy makes special provisions for attracting investment in infrastructure in the sector. The incentives framework has been packaged in a way that it will be beneficial to both small and large investors. The policy also calls for creation of land banks and appointment of nodal officers to expedite the investment through High Power Empowered Committee & Single Window Clearance System* Further, in line with the Government’s commitment to strengthen local and remote communities, special benefits have been provisioned for entrepreneurs in rural and far flung areas. This will curb migration in rural areas and also develop the State's rich rural & cultural heritage as a tourism offering.
I am confident that the policy will encourage investors to explore the massive potential of Tourism in Uttarakhand and become an enabler for creation of a robust Tourism ecosystem in the State. 
Tourism, Religious Affairs and Culture Department
Phone:0135-2714105 4, Subhash Road. Dehradun pa|e 05th Oct. 2018
Uttiirakhnnd is known for its hospitality, nature, culture and peace. Presence of the Himalayas, diverse flora and fauna, several key religious sites and rich culture make the state a popular tourism destination. The sector has emerged as the backbone of Uttarakliand's economy and accounted for more than 50% of the Staleys GSDP during 2006-07 to 2016-17.
Due to such significant share in the state's economy and impact on livelihood generation and communily engagement, the sector assumes greater importance. It is thus crucial for the sector to be fully supported by a progressive polic\r framework.
I am pleased to share tliat the Uttarakhand Tourism Policy 2018 is an outcome of a meticulously crafted consultation plan involving stakeholders from across the lourism value chain, industry associations and trade chambers by means of discussions, representations, roadshows and forums, amongst others. The polic\r leverages on the inter-departmental synergies and encompasses elements from the skill development, AYUSH and niral development with tourism as Ihe focal point.
The policy is intended to capitalize on the enormous opportunities in the State by making il more investor friendly. Tlie ^>01^ enables investors to benefit from Capital interest subsidy, stamp duty concessions & much more. Further, it
lays special emphasis on development of emerging avenues of Tourism through offerings such as hot air balloons, ropeways, funiculars, golf etc. The policy wiU enhance the Ease of Doing Business in Tourism sector through creation of land banks, appointment of nodal officers, and setting up of High Power Empowered Commitlee and a Single Window Clearance System. Moreover, Ihe polic>, is closely integrated willi skilling of youth and regional communities through training gap analysis, planned approach for disaster management and a robust ICT infrastructure.
1 am confident that the policy will him out to be a key enabler for the next stage of
growth of the scclor and position Uttarakhand as the leading tourism destination for traditional as well as emerging avenues of tourism.

Preamble 15
1.2 Definitions 16
1.3 SWOT Analysis 16
1.4 Major Challenges of Uttarakhand Tourism 17
2. Vision & Objectives 18
2.2 The Objectives of the Uttarakhand tourism policy 2018 18
2.3 Guiding Principles: The guiding Priciples of 19
the Uttarakhand Tourism Policy
3. Development Strategy
3.1 Development of Potential Land banks ....
3.2 Potential Tourism place
3.3 Identified Tourism Products / Themes ....
4. Product Development & Opportunities
4.1 Wellness & Health
Ecotourism and Wildlife Tourism
Adventure Tourism
Film Tourism
Golf Tourism
Service Apartments
Ho me stay
Health, Rejuvenation & Medical Tourism.
Discover your roots
Air Connectivity/Helipads
Public Private Partnership (PPP)
5. Institutional Framework 30
5.1 High Powered Empowered Committee (HPEC) 30
5.2 Ease of Doing Business and Single Window Clearance 32
5.3 Process Flow of Project approval by HPEC 33
5.4 Process Flow for Approval in Single Window Clearance System 34
6. Incentives / Subsidies 36
6.1 Incentives^ Subsidies under MSME Policy 2015 36
as amended in March 2016 & 2018
6.2 Incentives & Subsidies for larger tourism projects in 37
which investment extends rupes 10 crore under
Mega Industrial & Investment Policy - 2015
6.3 Eligible Entity under Tourism 38
6.4 Conditions for avail concessions and incentives 40
6.5 Other Conditions 40
4 3
Marketing & Branding 44
8.1 Marketing, Branding and Use of ICT 44
8.2 Com rn© n G6 m© nt 45 
Nepal and Tibet It is one of the fastest growing States in India, The state's GSDP increased at a compound annual growth rate (CAGR) of 5.34% between FY 12-18.
More than 70% of the state is under forest cover, playing the critical role of green lung. The presence of almost all agro-climatic zones provides commercial opportunities for traditional as well as high value agriculture. Proximity to the national capital and abundant natural resources (including water and hydropower) have enabled the state to develop industrial parks in the plainer regions.
Tourism is unarguably one of the most important sectors to the state's economy. The tourism not only contributing for over 50% of the total GSDP from 2006-07 to 2016-171, but also providing livelihood across all parts of the state (including hinterland areas.) As the State moves on its vision to become a Green Economy, tourism sector will play an important role in realizing the State's socio-economic goals.
The number of tourists visiting Uttarakhand has consistently increased from around 19.45 million in 2006 to 31.78 million in 20162, and registered CAGR of 5.03%. A recent World Tourism & Travel Council (WTTC) report has pegged India as the 7th largest tourism economy globally in terms of absolute size, and further forecasts the sector to grow at 7% between 2017 and 2027, and the State Uttarakhand is expected to match this trend in terms of tourist arrivals.
Figure 1: Tourist Projections - Uttarakhand

1.2 Definitions
1.2.1 The definition of various expressions used in this policy are as follow
(a) Tourism means all types of tourism in modern parlance such as religious Tourism, Cultural Tourism, Pilgrimage Tourism, Adventure Tourism, Sports Tourism, Medical & Wellness Tourism, Heli tourism, Ecotourism, Film Tourism, Wildlife Tourism, etc.
(b) Infrastructure means power, water, and sewerage, transport infrastructure facilities established for individual or common use.
(c) Subsidy means Financial assistance granted by the Government of Uttarakhand or its Departments under various expense components for tourism.
(d) Concession means a financial relief or benefit or certain relaxation in procedure granted by Government of Uttarakhand or its Departments to Tourism related units upon fulfilment of certain conditions by them.
(e) The GST levied on the inter-State supply of goods or services by the State Government of Uttarakhand
(f) Money used towards ownership of fixed capital by Tourism Units
(g) Expansion means building the additional capacity by a tourism enterprise that is engaged in commerce Operations.
1.3 SWOT Analysis
Tablel: SWOT analysis of Tourism in Uttarakhand
Several Parts of Uttarakhand are known for being favourite destinations for retired people/pensioners to settle down; thus the potential of future market for luxurious second homes/holiday homes is here.
Cluster of higher education facilities in Dehradun offers opportunities for advanced environmental centre combining research, education and general conservation/ ecotourism awareness among students and visitors;
1.4 Major Challenges of Uttarakhand Tourism
1.4.1 Disaster Prone Areas - There are numerous instances where development is on disaster prone high risk zones.
1.4.2 Unplanned infrastructure development in and around Hill areas. Destinations like Mussoorie, Nainital, Ranikhet, Char Dham, Jim Corbett, Binsar etc. are over-crowded during peak tourist seasons and need urgent interventions like identification of permissible carrying capacities to enable sustainable planning, traffic and tourist management strategies.
1.4.3 Tourist Management during Char Dham Yatra.
1.4.4 Solid Waste Management at tourism destinations.
1.4.5 Inadequate railways and airways connectivity and expansion of airports.
1.4.6 Limited big ticket private investments (especially in star category hotels) 
To ensure necessary basic amenities at all tourist destinations like - parking, toilets, signages at strategic locations, ATMs, dispensaries, ticketing counters, internet and telecom facilities etc. 
j. To enhance ease of doing business (investor facilitation) by strengthening single window clearance process for faster approvals of tourism entities
k. To ensure the involvement of other State and Central Government Ministries/ Departments to leverage their strengths and schemes (eg. Swadesh Darshan, PRASAD, AMRUT, Swachh Bharat Mission, Wellness Centre under Ayushman Bharat Scheme, Start-Up India, Hunar Se Rozgar etc.) for improvement of tourism infrastructure in the state.
2.3 Guiding Principles: The guiding principles of the
Uttarakhand Tourism Policy are as follows:-
a. Aggressive Marketing and Branding of Uttarakhand Tourism by running campaigns, roadshows, appointing influential celebrity as State’s Tourism Brand Ambassador, radio jingles, social networking and other appropriate platforms.
b. To ascertain capacity building of tourism workforce and increase employment through skill development
c. To solicit participation and funding support from private sector, multilateral organisations and allied countries and donation from charitable agencies, individuals, Government Bonds, CSR, etc. in tourism infrastructure development.
d. Strengthening Tourism Trade Facilitation through single window clearance, appointing nodal officers, land banks and tourism investor’s meets/platforms.
Government of Uttarakhand has decided to develop ‘13 District 13
Destinations’. This important initiative is targeted towards holistic
development of the state and will take tourism to the last mile and far
flung yet beautiful districts of Uttarakhand.
3.1. Development of Potential Land banks
3.1.1 UTDB shall create a land banks for tourism purpose in every district, as the Uttarakhand Government has decided to develop one new tourism destination in each of the 13 districts.
3.1.2 State Government has formulated H Uttarakhand Tourism Land Pooling & Implementation Rules 2017” to enable faster and easier land identification and pooling procedures for tourism. This procedure shall also provide a suitable platform (to be developed on PPP mode) for new theme based criterion.
3.1.3 The State Government shall adopt a ‘Focused Intervention Approach’ to identify suitable land parcels in identified tourism themes.
3.2 Potential Tourism place.
3.2.1 Geographical Information System (GIS) shall be leveraged for mapping of different tourist destinations across the state, which will be a ready reckoner to investors (refer map for potential tourism destinations).
3.2.2 Department of Tourism shall conduct detailed resource mapping after every 2 years for all natural, cultural, heritage tourism sites and update the information on GIS based platforms.
3.2.3 Kiosks shall be placed at important and strategic places like Airport, Railway Stations, ISBT and in the premises of other key departments (viz. Dept, of Industries, AYUSH, Skill, Forest department etc.) for potential investors and tourists to impart information on potential tourism projects, land details, policies, approval processes, incentives and subsidies etc.
3.2.3 Tourism development will be a focus for lesser developed yet potential areas, so that employment opportunities are created and economic growth is ushered.

Adventure i J ^ \ dt ^ - ^ f : i ^ ^ ? i1-|
Rafting-Shivpuri, Tons, Kali
Skiing- Auli, Dayara, KhaliyaTop
Trekking - Gangotri Kalindi khal - Badrinath, Devariyatal - Chandershila, Govindghat- Ghangariya - Valley of Flowers, Almora- Jageshwar- Binsar, Bedni Bugyal, Chopta, Pindari Glacier Trek, Milam Glacier Trek, Om Parvat- Aadi Kailash
Aero Sports: Helium & Hot Air Balloons/Blimps - Pithoragarh, Naukuchiyatal, Tehri, Bedni Bugyal, Chopta etc.
Mountain Biking- Nainital, Mussoorie, Almora etc.
Pilgrimage, Cultural & Festivals Gangotri, Yamunotri, Kedarnath, Badrinath, Rishikesh, Haridwar, Jageshwar, Ba'ynath, Piran Kaliyar, Hemkund
Sahib, Nanda Devi, Chota Kailash, Patal Bhuvaneshwar, Nanakmatta, Panch Prayag, Panch Kedar, Panch Badri,
Nanda RajjatYatra, Uttarayani Mela, Kumbh Mela, Ramman Festival etc.
Wildlife & Bird Sanctuaries Jim Corbett National Park, Rajaji National Park, Binsar
Wildlife Sanctuary, Kedarnath Musk Deer Sanctuary,
Nanda Devi National Park, Askot Musk Deer Sanctuary,
Neel Dhara Pakshi Vihar, Benog Wildlife Sanctuary, Govind Wildlife Sanctuary, Gangotri National Park, Kedarnath Sanctuary etc..
Nature and Landscape Mussoorie, Nainital, Chakrata, Dhanaulti, Almora, Kausani, Lansdowne, Mukteshwar, Ranikhet, Chaukauri, Pithoragarh, Khirsu etc.
Rejuvenation & Medical Rishikesh, Haridwar, Tapovan, Dehradun, Haldwani etc
EGO/ Rural Tourism Mana, Chopta, Chakrata, Deoriyatal, Pallyu, Shaukiyathal, Bageshwar, and Munsyari, Dodital, Dayara Bugyal, Kanatal, Sattal, Chaiinsheel, Mori etc.
Water sports, Cruise, Yachts Tehri Dam Reservoir, Nainital, Nanaksagar, Baur Jalashaya, Naukuchiyatal, Bhimtal, Sattal, Maneri etc.
MICE Dehradun, Nainital, Haridwar, Rishikesh
Buddhist Rock Edict Kalsi Dehradun, Govisairn (Kashipur)
Heritage Tourism Narendranagar (Tehri), Gujrugarhi (Pauri), Uppugarhi (Tehri), Pithoragarh Fort (Pithoragarh), Chandpurgarhi (Chamoli),
Vairat Kila (Chakrata), Katarmal Sun Temple (Almora), Devalgarh (Pauri), Nelong Valley (Uttarkashi) etc.

Theme-wise Major Destinations
Pilgiimage, Cultural & Festivals Wildlife & Bird Sanctuaries Nature & Landscape Health, Rejuvenation & Spiritual Eco / Rural Tourism Water sports 
Uttarakhand is extremely rich in natural and cultural heritage, religious destinations and festivals etc. UTDB shall prepare a Detailed Tourism Road Map by March 2019 having complete inventory of tourism resources - products/activities, destinations, potential for tourism development, status of the existing infrastructure, gaps, and tourism stakeholders along with action plan in phase wise manner.
The Department shall develop Tourism Zones' in strategic locations of the state to make vibrant tourism destinations. The Department shall create land banks for these tourism zones and special rules for faster approval processes, land use shall be formulated etc. This will enable the State Tourism to develop and implement target oriented phased development of regional destinations considering special tourism products and alternate tourism options.
Few of the identified tourism products after Stakeholders Consultations are discussed below:
4.1 Wellness & Health
Uttarakhand since ages is known for its therapeutic products. The state is well known for its varied species of famous medicinal plants and herbs. Over the decade, numerous private operators offering wellness and rejuvenation products have mushroomed especially in the Haridwar-Rishikesh belt. With the advent of wellness and rejuvenation products, this segment has further established a high demand thus it shall be promoted in other suitable regions of the state. Now towards further promoting the products of this category of tourism strengthening the segment and professionally running and maintaining the same, UTDB shall put concerted efforts as follows:-
The standard operation procedure (SOP) mentioned in the policy must be made after extensive consultation with the stakeholders so that they are fair and practical.
In order to check global standards, the quality and services for treatments and therapies shall be standardized and finalised as per national and international best practices.
iii. UTDB shall encourage NABH accredited wellness centres
operating in the state with a ‘Mark of Excellence^ The NABH accreditation for wellness centres has been pioneered by the Ministry of Tourism and Ministry of AYUSH. 
iv. UTDB and Department of AYUSH, Government of Uttarakhand shall jointly develop a high-value brand of accredited wellness and rejuvenation centres in the state with Private Sector Participation.
v. NABH certification and adherence to the provisions of National AYUSH Mission (NAM) is mandatory.
• The Department of AYUSH shall carry regular checks at these centers to ensure quality of services.
• UTDB and Department of AYUSH shall also promote these centres on their websites.
• UTDB shall ensure convergence of benefits for accredited wellness centres through schemes of Ministry of Tourism and Ministry of AYUSH.
4.2 Ecotourism and Wildlife Tourism
i. UTDB shall work in close co-ordination with the Ecotourism Board of Department of Forest and provide civic and tourist amenities in national parks and wildlife sanctuaries jointly along with Forest Department to ensure visitor satisfaction.
ii. Ecotourism activities shall be developed with the help of Forest Department so that the rich biodiversity of the state.
iii. Planning for such destinations will be done by engaging the local communities to ensure equitable distribution of benefits and socio-economic upliftment of the local population may propagate / disseminate.
iv. The model of Tripartite agreements between department of Tourism, Department of Forest and Communities (ETCs /EDCs) shall be explored to operate forest based ecotourism sites
v. Nature Interpretation Centres, Nature Camps, Bird watching, Nature Tour Programs etc. of international standards shall be organized.
vi. While encouraging wildlife tourism it shall be ensured that it does not disturb, deteriorate or have any negative impact on the environment.
vii. Ecotourism guides and naturalists shall be trained and certified in co-ordination with the Forest Department. 
4.3 Adventure Tourism
Private sector participation will be encouraged to develop adventure tourism activities in the state. These activities will include water sports, white water rafting, aero sports, paragliding, para sailing, hot air ballooning, mountain biking, trekking, mountaineering, rock climbing, bungee jumping, etc.
UTDB being a nodal agency shall prepare guidelines and rules for regulation and safety for adventure tourism activities in the state.
4.4 Film Tourism
i. Uttarakhand has been a hot-spot of film shooting locations where Nainital, Mussoorie, Ganga, Char Dham, Jim Corbett and Hilly Terrains of Kumaon & Garhwal are some famous places for shooting.
ii. The Department of Tourism shall facilitate production houses in faster approvals for filming sites, and thus strengthen symbiotic relationship between the production houses and the state.
iii. UTDB shall identify places of interest for film industry and make online catalogue of destinations and liaison with information department.
4.5 Golf Tourism
i. UTDB shall work in close coordination with Department of Sports and Indian Golf Union to identify potential investors, locations feasible for Golf & Mini Golf.
ii. A detailed resource mapping study understanding the market potential and saleability of the Golfing shall be undertaken.
4.6 Service Apartments
Service apartments are usually operated by caretakers hired by its owners to provide comfortable stays to visitors for short-term or long term stays. Utilizing vacant residential units can solve the issue of room shortages and simultaneously provide alternate and additional income to the owners. Department shall assist for registration and capacity building. Department shall formulate policy/guidelines for service apartments.
4.7 Homestay.
Homestay unit visitors get experience of rural life, culture and cuisine of host community. Homestay has resulted as a means of alternative livelihood this can also play a vital role for resolving shortage of rooms for tourist in various areas. Special emphasis shall be given on storytelling and handicrafts/souvenirs for which the youths would be encouraged to undergo trainings, as this will help them serve tourists better and earn extra income. 
Air Connectivity/Helipads
The Department shall develop helipads at prominent tourism destinations in coordination with Department of Civil Aviation with basic amenities like Toilets, Restroom and Kitchenette.
Public Private Partnership (PPP)
Non-profitable and closed units of Tourism Corporations will be given on lease to private sector for better and profitable operations of the units through competitive bidding on case to case basis.
Private sector participation shall be encouraged in the provisioning of tourist amenities, like wayside amenities, convention centre, ropeways, public conveniences, parking lots, wayside motels, shopping facilities, local transportation training centres etc.

The Roles and Responsibilities of the HPEC
^ To prioritize, sanction and approve applied private sector tourism projects for availing state’s incentives and subsidies
^ To inspect, visit, review and monitor any projects regarding its implementation, execution, operation and management.
To recommend special legislation for formation of appropriate regulatory mechanism, robust grievance redressed mechanism as may be required for the project.
Floor Area Ratio (FAR) - The HPEC shall review, revise/modily the existing FAR applicable to tourism units and send recommendations to concerned Departments/Authorities for implementation.
Rame and issue guidelines for PPP initiatives in tourism sector.
Approve specific service levels for the Private Partner and ensure formulation of Service Level Agreement (SLA) between the Private Partner and UTDB.
Review progress of major projects/programmes undertaken and analyse the achievements with respect to the targets, both financial & physical and decide on corrective actions, if required.
Ensure appropriate auditing & monitoring standards are developed and maintained in order to ensure highest standards of transparency and accountability.
To constitute from time to time, any committees/sub-committees from various experts /members and/or staff and assign specific responsibilities.
Periodic feedback and suggestions from the stakeholders (such as representative of local community) tourism professionals (tour operators, hoteliers etc.) representatives from Government agencies, industry bodies, practitioners, academicians etc.
The HPEC shall meet at least 3 times in one year.
To support the objective of HPEC, UTDB will Create a dedicated Program Management Unit (PMU) for implementation of projects, which may include hired consultancy firm (Transaction Advisors, PMC, etc.) if required to improve the capacity and capability of the Department.

Availability of Land: List of land banks with area, infrastructure and distances is given on GIS based portal where GIS data is integrated with Google maps, and is available on SIIDCUL GIS System. The 'first-corne-first-serve, principle is followed for land allotment, and the procedure needs to be completed within 30 days of application. Also, E-Stamp facilily is now available at all the sub-registrar offices. Further, clear timelines have been provided for land use and land conversion.
Construction Permit Enablers: The Government has introduced Comprehensive Formal Building Bye Laws. An Automatic Building Plan Approval Management System has been established by the Government to facilitate quick processing, standardisation, effective monitoring and disposal of building plan permissions.
An online Registration form for Building Plan Approval is available on the SIDA’s online portal. The Government has fixed a deadline for the grant of Building Permit Approval (CTE) and Completion Certificate (CTO) issued by SIDA, i.e. 30 working days.
Environment Registration Enablers: A comprehensive list of procedures and 31/31 documents required for application are available on the UEPPCB’s website. The provision for an online Consolidated Consent and Authorisation form (CCA Application) for Water/Air Consent & Hazardous Waste Authorization has been made. Also, the calculation for the Consent Fee can be done through an online fee calculator. The Government has also fixed a timeline for approval/rejection of applications.
Single Window: The Single Window Clearance System (SWCS) viz. Udyog Mitra was formed as a consequence to The Uttarakhand

d , 1

]and Submission of CAFwith supporting documents
Scrutiny by District Nodal Officer
Moda officer reverts to Investor
Forward Investment PropossaLto Concerned Department
revert to Nodal Officer with comments
of Dept comments & submits to committee
Rejected with comments
NodaL Officer Issues order regarding in-prindpLe approval/rejection
To attract tourism investment in the State the State Cabinet has accorded Industry Status’ to tourism and considered tourism as a mainstay of the state economy. Now, the investors can avail attractive incentives and subsidies akin to industry under MSME Policy-2015, where total project cost is upto INR 10 Cr. The department has also made separate provisions under Mega Industrial & Investment Policy - 2015 (As amended in 2018) for attracting larger tourism and allied projects, where project cost is above INR 10 Cr.
The details of available incentives and subsidies are as follows:
6.1 lncentives& Subsidies under MSME Policy 2015 as
amended in March 2016 & 2018 (up to capital investment of INR 10 Cr.)
To promote sustainable tourism development in less developed areas, the State has been divided into five categories (as per MSME Policy-2015 for the purpose of quantum of incentives/subsidies as under
Table 4: Categorization of Districts for Incentives/subsidies
Whole Districts of Pithoragrah, Uttarkashi, Chamoli, Champawat, Rudraprayag and Bageshwar.
^ Whole District of Almora.
^ All hilly development blocks of District Pauri Garhwal, Tehri Garhwal. (Excluding regions under category B+).
^ All hilly development blocks of District Nainital and Dehradun. (Excluding regions under category B+).
Dhalwala, Muni Ki Reti, Tapovan and adjoining plain regions of Fakot development block of District Tehri Garhwal.
Kotabagh development block of District Nainital.
Plain regions of Kalsi development block of District Dehradun.
Regions located above 650 mtrs from sea level in Raipur, Sahaspur, Vikasnagar and Doiwala development blocks of District Dehradun.
Ramnagar and Haldwani development blocks of District Nainital.
Whole Districts of Haridwarand Udham Singh Nagar
Remaining area of DistriGt Dehradun and Nainital (which are not included in category 'B , 'B+1 and 'C').
■ shall be notified separate// ty Department of MSME on the basis of recommendation c
^ Kotdwar, Sigaddi and adjoining plain regions of Dugadda development block of district Pauri Garhwal. 
Interest Subsidy on the interest of Bank Loan: 6 % (Maximum INR 5 Lakhs per year) shall be available to the eligible Women’s Entrepreneur / Service providing enterprises in the whole State.
Incentives & Subsidies for larger tourism projects in which investment extends Rupees 10 crores under Mega Industrial & Investment Policy - 2015
Department has made separate provisions to encourage larger tourism projects in the state by offering an array of incentives and subsidies. On the basis of Capital Investment Project shall be classified as large, Mega & Ultra Mega as follows: 1  
Housing department in order to promote tourism shall charge 10% of the circle rate towards the land use conversion for any land parcel for tourism and entertainment purpose
6.3 Eligible Entity under Tourism
In view of the potential of tourism in the state and lack of opportunity for traditionally defined enterprises / tourism unit, definition of enterprises / tourism unit to be expanded to include following tourism activities so that they can get the benefits as per the MSME (where Capital Investment is up to INR 10 Cr.) and Incentives available to larger tourism projects (where Capital Investment is above INR 10 Cr.) as Government has granted industrial status to tourism industry also.
1. Hotels, Motels
2. Floatels / Floating resorts
3. Expansion of existing Hotels/Resorts etc. (min. expansion/ addition of 15 rooms per Hotel/Resort unit)
4. Heritage Hotels/Entities 
Yoga, Ayurveda and Naturopathy Resorts Spa & health resorts/ Wellness resorts
Ecolodges & Perennial Camps
Tourist resort/tourist village
Local cuisine restaurants
Wayside facilities on National Highways or State Highways wherein restaurants and parking are available
Private Parking Lots
Amusement Park
MICE convention centres (minimum covered hall with carpet area of 5,000 sq. feet)
Activities in Rural tourism, Cultural Tourism
Festivals & Carnivals (Cultural, Local, Literature, Film, Food, theme based etc.)
Sound & Light shows, LASER shows etc.
Adventure activities such as - trekking, rock climbing, water sports, boat race, skating, fishing, aero sports etc.
Ropeways, funiculars etc.
Caravan, Motor Houses, Cruise boats, Yachts, house boats and establishment of boat clubs.
Operation of helium and hot air balloon, Blimps
Off-Road vehicles, air taxi, amphibians
Handicrafts / Shilpgram
Tourism or Hospitality Training Centres (including foreign language teaching centre)
Production and marketing of traditional Crafts and other artwork
Work related to maintenance of Cultural and Historical heritage
Tourism activities related to environment conservation/jungle safari/lodges etc.
Service Apartments 
Facade - All the new upcoming tourism units has to ensure that the Facade (Entrance) of the Tourism Unit resembles Uttarakhand Architecture (vernacular architecture) to promote the ironic and unique heritage of the state.
Energy Management - All the new tourism units in Urban Areas has to ensure (self-certification) that at least 10% of energy consumption through installed capacity is met through renewable energy sources. UTDB shall independently conduct an audit to verify authenticity of self-certification.
Support Infrastructure - All the new tourism units (both in Urban and Rural areas) have to ensure adequate support infra - access, parking, safety etc. while planning the tourism unit.
Viability Gap Funding (V6F) - As per incentives from the Ministry of Tourism, viabilily gap funding shall be available to tourism infrastructure projects that are to be undertaken through Public Private Partnerships. The quantum of VGF provided under this scheme is in the form of a capital grant at the stage of project construction. The amount of VGF will be equivalent to the lowest bid for capital subsidy, but subject to a maximum of 20% of the total project cost3.
6.5 Other Conditions
The total benefits accrued from subsidies shall not be more than the cost of the project.
It shall be mandatory for beneficiary to operate the tourism units for the next five years.
If the tourism unit does not abide by these terms and conditions then it will have to return the subsidy amount with 15% simple interest to the State otherwise State may take any suitable action against the unit to recover the money.
All the tourism units who have availed the incentives shall have to report their operations, employment generation, audited financial statements and details of incentives received to the department of tourism or any agency appointed by Department on yearly basis.
inistry of Tourism, Viability Gap Scheme for Revenue Generating Tourism Projects

Conduct capacity building training programmes jointly with Uttarakhand Skill Development Mission (UKSDM) to cater the needs of various tourism service providers like drivers, cooks, guides, cleaners, front office executives etc.
The UTDB will also encourage hoteliers/travel operators/ tour agents to induct trained and National Skill Qualification Framework (NSQF) certified guides/workforce for better absorption in the tourism sector
Department of Tourism shall prepare a framework for Hotel Industry to rate hotels in broader categories of Gold, Silver & Bronze basis the level of services provided
All efforts shall be made to develop skills required for the tourism sector with help of national level apex institutes like IITTM, IIFM, Culinary Inst. Noida, IHMs& National Skill Development Corporation (NSDC) etc.
A pool of consultants / experts/ tourism aggregators shall be empanelled to provide necessary training like general etiquettes, English speaking and other languages, cooking, nature guides, heritage guides, resort operations etc. as required.
UTDB shall periodically identify interested youths, operators, students, entrepreneurs to provide capacity building and training in the hospitality sector - some of such themes are as follows - Naturalist, Heritage Monument Guides, General
Etiquettes/Guest Handling, Guest PR, Cooking, House-keeping, F&B, Language Proficiency - English / French etc.
Certification - UTDB will periodically certify tourism sector workforce and arrange refresher courses for earlier certified guides for standardization and knowledge up-gradation.
In addition UTDB shall also recognise and certify already employed Tourism Workforce through Pradhan Mantri Kausha! Vikas Yojna under Recognition of Prior Learning (RPL). 
Skill Development
The Uttarakhand Skill Development Mission has been providing free skill development training programmes to youth over all 13 districts. Special skilling centre shall be established develop concerning the tourism unit area besides, trained youth shall be given priority in Government aided schemes.
Incentives and subsidies to private sector shall be given for providing skill development and training in tourism sector.
Convergence with Central Government schemes like Hunar se Rozgar Yojna of Ministry of Tourism and other ministries shall be ensured.
UTDB shall reimburse 100% course fee of incumbents / trainees belonging to women, disadvantaged, under-privileged and economic weaker sections of the society in tourism and allied domains.
State-level awards shall be given to encourage organizations and individuals working in the field of tourism for appreciation and recognition of Self Employment.

8.1 Marketing, Branding and Use of ICT
^ Aggressive Branding and Marketing exercises shall be
undertaken by the Department/UTDB and the State will launch its new marketing campaign to boost tourist inflow and better outreach.
^ UTDB shall appoint reputed marketing and branding
consultants/ agencies/ firms for promoting the tourism.
^ Presence of State Tourism in international and national tourism events/marts, roadshows, expo's etc. shall be ensured.
^ UTDB shall give more emphasis on imparting awareness on policy incentives and subsidies to locals, so that they can benefit the most and trigger self-employment.
^ UTDB shall ensure strengthening of ICT infrastructure to provide year round access to all destinations in the State especially the remote tourist locations.
^ UTDB shall liaison with mobile operators to ensure good
connectivity for all tourism destinations in the State especially far-flung areas.
^ A four-digit 24X7 Tourism Helpline number shall be set up to provide instant help to tourists. This service will be made available and run in Hindi, English and other prominent foreign languages which may be added in due course.
^ The strength of Tourist Police shall be increased and shall be deployed at all prominent tourism spots. Special emphasis shall be given to the security of female tourists.
^ Cleanliness drives at important tourist destinations with the
help of Student self service groups CBO’s, corporate etc. shall be conducted.
^ The State shall organize annual excellence awards to honour individual/organizations doing exemplary work in the field of tourism to encourage provision of best services by them.
^ To provide information to the tourists, Tourism Information Centres shall established at prominent airports, railway stations and bus stations of the country. 
^ State's image shall be improved through strategic advertising campaigns through print, electronic and outdoor media.
^ Tourism information, research and forecasts shall be made more effective to serve the needs of the industry and Government.
^ Use of social media shall be maximized for tourism publicity.
Department’s website, fecebook page, Twitter handle etc. will be enriched further.
Z Tourists shall be provided information’s with the better use of
information technology and communication mediums. They shall be given tourism friendly information. Through mobile based applications
^ In order to facilitate and augment tourism sector investments, the State shall organise Exhibitions &Tourism Investment Summits regularly to showcase various tourism offerings like; Potential Tourism Projects, Souvenirs,
^ Handicrafts, Policy Incentives and Subsidies etc. through the Exhibition & Tourism Investment Summits.
^ The Department shall organise an annual Carnival on a larger scale in which cultural parades, musical nights, sound and light shows, fireworks shall be included besides, activities attracting tourist shall also be included etc. Special package targeting Carnival shall be prepared for making it a vibrant event.
^ Digital Marketing techniques shall be utilized to inform and educate tourists on the uniqueness of the tourist destinations and products thereby enhancing the State’s image and perception.
^ Department of Tourism shall create mobile application and
knowledge based games to cater to the new generation of tourists.
^ The Department of Tourism portal www.uttarkhandtourism.gov.
inshall be the primary gateway for all consumer and trade marketing programmes.
8.2 Commencement
The Uttarakhand tourism policy 2018 shall come into form the date of
issuing notification in this regard by State government and shall applicable
for next Five years. The implementation of the policy shall be reviewed every
year at State level and amendments shall be made as required.

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1.2 MRUH丨与…
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(a) Tourism means all types of tourism in modern parlance such as religious Tourism, Cultural Tourism, Pilgrimage Tourism, Adventure Tourism, Sports Tourism, Medical & Wellness Tourism, Heli tourism, Ecotourism, Film Tourism, Wildlife Tourism, etc.
(b) Infrastructure means power, water, and sewerage, transport infrastructure facilities established for individual or common use.
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(e) The GST levied on the inter-State supply of goods or services by the State Government of Uttarakhand
(f) Money used towards ownership of fixed capital by Tourism Units
(g) Expansion means building the additional capacity by a tourism enterprise that is engged in commerce Operations.
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Theme-wise Major Destinations
Pilgiimage, Cultural & Festivals Wildlife & Bird Sanctuaries Nature & Landscape Health, Rejuvenation & Spiritual Eco / Rural Tourism

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Uttarakhand Tourism Policy 2018 | 65 
5.2 A ^TWT 砰 3T^5IIH-|
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YES BANK, India's fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.
YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals' Bank of India with the long term mission of "BUILDING THE FINEST QUALITY LARGE BANK OFTHE WORLD IN INDIA:
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